The table below looks at the prevalence of the term Social Media in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 28 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Aug 2015
Same period 2014 Same period 2013
Social Media
Rank 227 181 170
Rank change year-on-year
-46 -11
Permanent jobs citing Social Media 24 48 46
As % of all permanent IT jobs located in the South West 0.40% 0.79% 0.91%
As % of the Miscellaneous category 1.08% 2.28% 2.30%
Number of salaries quoted 15 25 45
Average salary £47,500 £52,500 £27,500
Average salary % change year-on-year
-9.52% +90.90%
90% offered a salary of more than £31,000 £22,200 £17,700
10% offered a salary of more than £51,500 £60,000 £38,400
UK excluding London average salary £35,000 £38,000 £32,500
% change year-on-year
-7.89% +16.92%
Social Media
England

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the South West region.

Miscellaneous Category
South West
Permanent IT job ads with a match in the
Miscellaneous category
2226 2109 2000
As % of all permanent IT jobs located in the South West 37.22% 34.66% 39.49%
Number of salaries quoted 1818 1696 1667
Average salary £40,000 £37,500 £35,000
Average salary % change year-on-year
+6.66% +7.14%
90% offered a salary of more than £25,000 £25,000 £24,000
10% offered a salary of more than £60,000 £52,500 £57,500
UK excluding London average salary £40,500 £40,000 £40,000
% change year-on-year
+1.25% -

Social Media
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the South West region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in the South West

Social Media
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the South West region.

Social Media Salary Trend in the South West

Social Media
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Social Media across the South West region over the 3 months to 28 August 2015.

Social Media Salary Histogram in the South West

Social Media
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Social Media within the South West region over the 3 months to 28 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol -28 14 £50,000 -16.66% 4
Cornwall - 4 £37,500 - 1
Gloucestershire -14 3 £50,000 +203.03%
Somerset +2 1 £32,500 -
Wiltshire -14 1 £52,500 +98.11%
Devon - 1 £45,000 - 2
Social Media
England

Social Media
Top 30 Related IT Skills in the South West

For the 6 months to 28 August 2015, IT jobs across the South West region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 30 (46.15%) JavaScript
2 27 (41.54%) Marketing
3 21 (32.31%) HTML
4 20 (30.77%) SEO
5 16 (24.62%) E-Commerce
5 16 (24.62%) Analytical Skills
6 15 (23.08%) Digital Marketing
6 15 (23.08%) jQuery
7 14 (21.54%) Degree
7 14 (21.54%) PHP
7 14 (21.54%) CSS
8 13 (20.00%) SOAP
8 13 (20.00%) REST
9 11 (16.92%) Web Services
9 11 (16.92%) Pay per click
10 10 (15.38%) Google
11 9 (13.85%) C#
11 9 (13.85%) .NET
11 9 (13.85%) Finance
11 9 (13.85%) Apple
11 9 (13.85%) Internet
11 9 (13.85%) MVC
11 9 (13.85%) User Experience
12 8 (12.31%) iOS Development
12 8 (12.31%) Cocoa Touch
12 8 (12.31%) UIKit
12 8 (12.31%) iOS SDK
12 8 (12.31%) iPad
12 8 (12.31%) Apple iOS
12 8 (12.31%) Data Structures

Social Media
Top Related IT Skills in the South West by Category

For the 6 months to 28 August 2015, IT jobs across the South West region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 4 (6.15%) CMS
2 2 (3.08%) Liferay
2 2 (3.08%) Apache Solr
2 2 (3.08%) Tomcat
3 1 (1.54%) Drupal
Applications
1 5 (7.69%) MS Excel
2 4 (6.15%) MS PowerPoint
3 2 (3.08%) Adobe Creative Suite
3 2 (3.08%) Photoshop
4 1 (1.54%) MS Office
4 1 (1.54%) Adobe Illustrator
Business Applications
1 3 (4.62%) Magento
Cloud Services
1 3 (4.62%) Google Analytics
2 1 (1.54%) Amazon EC2
2 1 (1.54%) Amazon S3
2 1 (1.54%) Amazon AWS
2 1 (1.54%) CloudFront
2 1 (1.54%) Route 53
2 1 (1.54%) MailChimp
2 1 (1.54%) Virtual Private Cloud
Communications & Networking
1 9 (13.85%) Internet
2 3 (4.62%) WEP
3 1 (1.54%) HTTP
Database & Business Intelligence
1 7 (10.77%) MySQL
2 6 (9.23%) SQLite
3 5 (7.69%) SQL Server
3 5 (7.69%) Big Data
4 1 (1.54%) Hadoop
4 1 (1.54%) Riak
Development Applications
1 8 (12.31%) Git (software)
2 6 (9.23%) Appcelerator Titanium
2 6 (9.23%) Xcode
3 2 (3.08%) Subversion
4 1 (1.54%) Dreamweaver
General
1 27 (41.54%) Marketing
2 9 (13.85%) Finance
3 6 (9.23%) Advertising
4 3 (4.62%) Retail
5 1 (1.54%) Legal
5 1 (1.54%) Telecoms
Job Titles
1 27 (41.54%) Developer
2 8 (12.31%) Senior Developer
2 8 (12.31%) .NET Developer
2 8 (12.31%) Senior .NET Developer
2 8 (12.31%) iOS Developer
3 7 (10.77%) Communications Manager
3 7 (10.77%) Analyst
4 5 (7.69%) Senior Analyst
4 5 (7.69%) SEO Executive
5 3 (4.62%) Account Director
5 3 (4.62%) UI Developer
5 3 (4.62%) Content Manager
5 3 (4.62%) Digital Account Director
6 2 (3.08%) Technical Developer
6 2 (3.08%) Resourcer
6 2 (3.08%) Digital Marketing Manager
6 2 (3.08%) Recruitment Resourcer
6 2 (3.08%) Front-End Developer
6 2 (3.08%) Web Developer
6 2 (3.08%) Consultant
Libraries, Frameworks & Software Standards
1 21 (32.31%) HTML
2 15 (23.08%) jQuery
3 14 (21.54%) CSS
4 13 (20.00%) SOAP
4 13 (20.00%) REST
5 11 (16.92%) Web Services
6 9 (13.85%) .NET
7 8 (12.31%) Cocoa
7 8 (12.31%) Ext JS
7 8 (12.31%) iOS SDK
7 8 (12.31%) Cocoa Touch
7 8 (12.31%) UIKit
8 6 (9.23%) LINQ
8 6 (9.23%) PhoneGap
8 6 (9.23%) Sencha Touch
8 6 (9.23%) OpenGL
8 6 (9.23%) Middleware
9 5 (7.69%) Apache Flex
9 5 (7.69%) WCF
9 5 (7.69%) ASP.NET
Miscellaneous
1 16 (24.62%) Analytical Skills
2 9 (13.85%) User Experience
3 8 (12.31%) Data Structures
3 8 (12.31%) iPad
3 8 (12.31%) iPhone
4 6 (9.23%) 3D Graphics
4 6 (9.23%) Mobile App
5 3 (4.62%) Copywriting
6 2 (3.08%) Computer Science
6 2 (3.08%) Visualisation
6 2 (3.08%) Social Network
7 1 (1.54%) Video Conferencing
7 1 (1.54%) Blog
7 1 (1.54%) Management Information System
7 1 (1.54%) Digital Media
7 1 (1.54%) Algorithms
Operating Systems
1 8 (12.31%) Apple iOS
2 1 (1.54%) Linux
Processes & Methodologies
1 20 (30.77%) SEO
2 16 (24.62%) E-Commerce
3 15 (23.08%) Digital Marketing
4 11 (16.92%) Pay per click
5 9 (13.85%) MVC
6 8 (12.31%) OO
6 8 (12.31%) OOD
6 8 (12.31%) iOS Development
7 7 (10.77%) Mobile First
7 7 (10.77%) Workflow
7 7 (10.77%) Agile Software Development
7 7 (10.77%) Customer Engagement
8 6 (9.23%) Open Source
8 6 (9.23%) Data Protection
8 6 (9.23%) Unit Testing
8 6 (9.23%) Continuous Integration
8 6 (9.23%) Multithreading
8 6 (9.23%) Data Modelling
8 6 (9.23%) Concurrent Programming
8 6 (9.23%) Memory Management
Programming Languages
1 30 (46.15%) JavaScript
2 14 (21.54%) PHP
3 9 (13.85%) C#
4 8 (12.31%) Objective-C
5 4 (6.15%) Java
5 4 (6.15%) SQL
6 3 (4.62%) VB.NET
Qualifications
1 14 (21.54%) Degree
Quality Assurance & Compliance
1 6 (9.23%) QA
System Software
1 1 (1.54%) Docker
Systems Management
1 1 (1.54%) Puppet
1 1 (1.54%) Opscode Chef
Vendors
1 10 (15.38%) Google
2 9 (13.85%) Apple
3 6 (9.23%) Volantis
3 6 (9.23%) Sencha
3 6 (9.23%) Appcelerator
3 6 (9.23%) Netbiscuits
3 6 (9.23%) Kony
4 5 (7.69%) Oracle
4 5 (7.69%) Microsoft
5 3 (4.62%) Adobe
6 2 (3.08%) Zend
7 1 (1.54%) Intel
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