The table below looks at the prevalence of the term Social Media in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 27 February 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Feb 2015
Same period 2014 Same period 2013
Social Media
Rank 194 177 183
Rank change year-on-year
-17 +6
Permanent jobs citing Social Media 46 48 36
As % of all permanent IT jobs located in the South West 0.77% 0.91% 0.66%
As % of the Miscellaneous category 2.39% 2.37% 1.72%
Number of salaries quoted 40 45 33
Average salary £36,000 £35,000 £27,500
Average salary % change year-on-year
+2.85% +27.27%
90% offered a salary of more than £23,900 £27,200 £24,000
10% offered a salary of more than £60,000 £62,500 £40,000
UK excluding London average salary £37,500 £35,000 £35,000
% change year-on-year
+7.14% -
Social Media
England

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the South West region.

Miscellaneous Category
South West
Permanent IT job ads with a match in the
Miscellaneous category
1924 2028 2090
As % of all permanent IT jobs located in the South West 32.36% 38.52% 38.45%
Number of salaries quoted 1551 1642 1760
Average salary £37,500 £36,700 £37,000
Average salary % change year-on-year
+2.17% -0.81%
90% offered a salary of more than £25,000 £23,500 £25,000
10% offered a salary of more than £55,000 £50,000 £52,500
UK excluding London average salary £40,000 £40,000 £38,500
% change year-on-year
- +3.89%

Social Media
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the South West region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in the South West

Social Media
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the South West region.

Social Media Salary Trend in the South West

Social Media
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Social Media across the South West region over the 3 months to 27 February 2015.

Social Media Salary Histogram in the South West

Social Media
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Social Media within the South West region over the 3 months to 27 February 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Dorset -15 15 £34,000 -35.23% 5
Bristol -24 12 £40,248 -15.26% 2
Wiltshire 0 8 £42,500 +49.12%
Somerset +9 6 £51,250 +89.81%
Gloucestershire 0 4 £32,500 -
Devon - 1 £25,000 - 1
Social Media
England

Social Media
Top 30 Related IT Skills in the South West

For the 6 months to 27 February 2015, IT jobs across the South West region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 37 (35.58%) Agile Software Development
1 37 (35.58%) Google
2 33 (31.73%) HTML
3 32 (30.77%) JavaScript
4 31 (29.81%) .NET
4 31 (29.81%) SQL Server
4 31 (29.81%) Marketing
5 30 (28.85%) Analytics
6 29 (27.88%) MVC
7 25 (24.04%) C#
8 24 (23.08%) ASP.NET
8 24 (23.08%) SEO
8 24 (23.08%) Facebook
8 24 (23.08%) WCF
8 24 (23.08%) Git (software)
8 24 (23.08%) ASP.NET MVC
9 23 (22.12%) NoSQL
10 21 (20.19%) Google Analytics
10 21 (20.19%) Web Design
10 21 (20.19%) Ruby
10 21 (20.19%) CSS
11 20 (19.23%) E-Commerce
12 19 (18.27%) Oracle
12 19 (18.27%) BBC
12 19 (18.27%) TDD
12 19 (18.27%) Digital Marketing
12 19 (18.27%) BDD
13 18 (17.31%) OO
14 16 (15.38%) Sony
14 16 (15.38%) Apple

Social Media
Top Related IT Skills in the South West by Category

For the 6 months to 27 February 2015, IT jobs across the South West region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 16 (15.38%) Node.js
2 10 (9.62%) CMS
3 3 (2.88%) SharePoint
3 3 (2.88%) WordPress
4 2 (1.92%) Drupal
Applications
1 9 (8.65%) Photoshop
2 8 (7.69%) MS Excel
2 8 (7.69%) Adobe Illustrator
3 7 (6.73%) Adobe Creative Suite
4 4 (3.85%) MS PowerPoint
5 2 (1.92%) MS Office
Business Applications
1 21 (20.19%) Google Analytics
Cloud Services
1 4 (3.85%) Heroku
2 1 (0.96%) Office 365
Communications & Networking
1 10 (9.62%) Internet
2 1 (0.96%) SMS
2 1 (0.96%) VoIP
Database & Business Intelligence
1 31 (29.81%) SQL Server
2 23 (22.12%) NoSQL
3 12 (11.54%) MySQL
4 10 (9.62%) Big Data
5 7 (6.73%) Spotfire
6 4 (3.85%) MongoDB
Development Applications
1 24 (23.08%) Git (software)
2 7 (6.73%) Team Foundation Server
3 4 (3.85%) RSpec
3 4 (3.85%) Subversion
General
1 31 (29.81%) Marketing
2 13 (12.50%) Advertising
3 9 (8.65%) Finance
4 6 (5.77%) Telecoms
5 4 (3.85%) Retail
6 3 (2.88%) Legal
7 2 (1.92%) Games
8 1 (0.96%) Multimedia
8 1 (0.96%) German Language
Job Titles
1 41 (39.42%) Developer
2 24 (23.08%) .NET Developer
3 13 (12.50%) Project Manager
4 12 (11.54%) Designer
5 11 (10.58%) Web Developer
6 10 (9.62%) Digital Marketing Executive
6 10 (9.62%) Marketing Executive
7 9 (8.65%) Digital Project Manager
7 9 (8.65%) Front-End Developer
7 9 (8.65%) Senior Developer
8 8 (7.69%) Consultant
8 8 (7.69%) Recruitment Consultant
8 8 (7.69%) Senior .NET Developer
9 7 (6.73%) Web Designer
9 7 (6.73%) Analyst
9 7 (6.73%) Front-End Web Developer
9 7 (6.73%) UX Designer
9 7 (6.73%) UI Designer
10 6 (5.77%) Business Intelligence Analyst
11 4 (3.85%) Business Analyst
Libraries, Frameworks & Software Standards
1 33 (31.73%) HTML
2 31 (29.81%) .NET
3 24 (23.08%) ASP.NET
3 24 (23.08%) WCF
3 24 (23.08%) ASP.NET MVC
4 21 (20.19%) CSS
5 16 (15.38%) RESTful
5 16 (15.38%) ASP.NET Web API
6 12 (11.54%) jQuery
7 9 (8.65%) SOAP
7 9 (8.65%) REST
8 8 (7.69%) LINQ
8 8 (7.69%) ASP.NET MVC 3
9 5 (4.81%) Ruby on Rails
10 4 (3.85%) Ajax
10 4 (3.85%) HTML5
11 3 (2.88%) CSS3
11 3 (2.88%) CodeIgniter
11 3 (2.88%) XML
12 2 (1.92%) XHTML
Miscellaneous
1 19 (18.27%) BBC
2 14 (13.46%) Graphic Design
2 14 (13.46%) Blog
3 11 (10.58%) Statistics
4 10 (9.62%) User Experience
5 5 (4.81%) Management Information System
5 5 (4.81%) Digital Media
6 4 (3.85%) Video Editing
6 4 (3.85%) E-Learning
6 4 (3.85%) Mobile App
7 3 (2.88%) Analytical Skills
7 3 (2.88%) Computer Science
8 1 (0.96%) Copywriting
8 1 (0.96%) Smartphone
8 1 (0.96%) Mobile Games
8 1 (0.96%) New Media
8 1 (0.96%) Taxonomies
8 1 (0.96%) Social Network
8 1 (0.96%) Data Extraction
8 1 (0.96%) Data Integration
Operating Systems
1 7 (6.73%) Linux
2 1 (0.96%) Android
2 1 (0.96%) Apple iOS
Processes & Methodologies
1 37 (35.58%) Agile Software Development
2 30 (28.85%) Analytics
3 29 (27.88%) MVC
4 24 (23.08%) SEO
5 21 (20.19%) Web Design
6 20 (19.23%) E-Commerce
7 19 (18.27%) TDD
7 19 (18.27%) Digital Marketing
7 19 (18.27%) BDD
8 18 (17.31%) OO
9 16 (15.38%) Social Media Marketing
9 16 (15.38%) Web Application Development
10 14 (13.46%) Waterfall
10 14 (13.46%) Marketing Strategy
11 13 (12.50%) Web Development
12 12 (11.54%) Pay per click
13 11 (10.58%) Email Marketing
14 10 (9.62%) Online Marketing
14 10 (9.62%) Data Management
15 8 (7.69%) Mentoring
Programming Languages
1 32 (30.77%) JavaScript
2 25 (24.04%) C#
3 21 (20.19%) Ruby
4 8 (7.69%) PHP
4 8 (7.69%) SQL
5 7 (6.73%) Python
6 1 (0.96%) Objective-C
6 1 (0.96%) C
6 1 (0.96%) Java
Qualifications
1 7 (6.73%) Degree
2 2 (1.92%) PRINCE2 Certification
3 1 (0.96%) VCP4
Quality Assurance & Compliance
1 1 (0.96%) SLA
Vendors
1 37 (35.58%) Google
2 24 (23.08%) Facebook
3 19 (18.27%) Oracle
4 16 (15.38%) Apple
4 16 (15.38%) Sony
4 16 (15.38%) Yahoo!
5 8 (7.69%) Adobe
6 7 (6.73%) TIBCO
7 4 (3.85%) Zend
7 4 (3.85%) Microsoft
8 3 (2.88%) HP
8 3 (2.88%) Nokia
8 3 (2.88%) Siemens
8 3 (2.88%) Toshiba
8 3 (2.88%) BT
9 2 (1.92%) Intel
10 1 (0.96%) Salesforce.com
10 1 (0.96%) Hitwise
10 1 (0.96%) Twitter
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