The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Staffordshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 28 November 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 Nov 2014
Same period 2013 Same period 2012
Marketing
Rank 20 18 41
Rank change year-on-year
-2 +23
Contract jobs citing Marketing 4 3 1
As % of all contract IT jobs located in Staffordshire 3.33% 2.22% 0.51%
As % of the General category 13.79% 8.82% 2.13%
Number of daily rates quoted 2 3 1
Average daily rate
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£450 £400 £365
Average daily rate % change year-on-year
+12.50% +9.58%
UK excluding London average daily rate £375 £325 £350
% change year-on-year
+15.38% -7.14%
Number of hourly rates quoted 1 0 0
Average hourly rate £21.50 - -
UK excluding London average hourly rate £22.50 £18.00 £18.28
% change year-on-year
+25.00% -1.53%
Marketing
West Midlands

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Staffordshire region.

General Category
Staffordshire
Contract IT job ads with a match in the
General category
29 34 47
As % of all contract IT jobs located in Staffordshire 24.17% 25.19% 23.74%
Number of daily rates quoted 17 24 26
Average daily rate £325 £365 £325
Average daily rate % change year-on-year
-10.95% +12.30%
90% offered a daily rate of more than £310 £225 £290
10% offered a daily rate of more than £470 £450 £369
UK excluding London average daily rate £400 £375 £375
% change year-on-year
+6.66% -
Number of hourly rates quoted 4 3 2
Average hourly rate £21.50 £19.00 £37.50
Average hourly rate % change year-on-year
+13.15% -49.33%
UK excluding London average hourly rate £25.00 £21.33 £25.00
% change year-on-year
+17.20% -14.68%

Marketing
Jobs Demand Trend in Staffordshire

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Staffordshire region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Staffordshire

Marketing
Daily Rate Trend in Staffordshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Staffordshire region.

Marketing Daily Rate Trend in Staffordshire

Marketing
Daily Rate Histogram in Staffordshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Staffordshire region over the 3 months to 28 November 2014.

Marketing Daily Rate Histogram in Staffordshire

Marketing
Hourly Rate Trend in Staffordshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Staffordshire region.

Marketing Hourly Rate Trend in Staffordshire

Marketing
Contract Job Locations in Staffordshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the Staffordshire region over the 3 months to 28 November 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Stoke-on-Trent - 3 £450 -
Burton-upon-Trent - - - -
Lichfield - - - -
Marketing
West Midlands

Marketing
Top 21 Related IT Skills in Staffordshire

For the 6 months to 28 November 2014, IT contractor jobs across the Staffordshire region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 2 (40.00%) SAP
1 2 (40.00%) CRM
1 2 (40.00%) Siebel
1 2 (40.00%) SMS
1 2 (40.00%) Business Intelligence
1 2 (40.00%) AutoCAD
1 2 (40.00%) DTV
1 2 (40.00%) Pharmaceutical
1 2 (40.00%) GAP Analysis
1 2 (40.00%) Electronics
1 2 (40.00%) Telecoms
1 2 (40.00%) Finance
1 2 (40.00%) Manufacturing
1 2 (40.00%) Programme Management
1 2 (40.00%) SAP Oil and Gas
1 2 (40.00%) Digital Marketing
1 2 (40.00%) Customer Insight
2 1 (20.00%) Agile Software Development
2 1 (20.00%) Retail
2 1 (20.00%) Change Management
2 1 (20.00%) Salesforce.com

Marketing
Top Related IT Skills in Staffordshire by Category

For the 6 months to 28 November 2014, IT contractor jobs across the Staffordshire region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Applications
1 2 (40.00%) AutoCAD
Business Applications
1 2 (40.00%) SAP Oil and Gas
Communications & Networking
1 2 (40.00%) SMS
General
1 2 (40.00%) Pharmaceutical
1 2 (40.00%) Electronics
1 2 (40.00%) Telecoms
1 2 (40.00%) Finance
1 2 (40.00%) Manufacturing
2 1 (20.00%) Retail
Job Titles
1 2 (40.00%) Analyst
1 2 (40.00%) Solutions Analyst
1 2 (40.00%) Draughtsman
1 2 (40.00%) Siebel Analyst
1 2 (40.00%) Designer
1 2 (40.00%) CRM Analyst
2 1 (20.00%) Salesforce.com Consultant
2 1 (20.00%) Consultant
2 1 (20.00%) Technical Consultant
Miscellaneous
1 2 (40.00%) DTV
Processes & Methodologies
1 2 (40.00%) CRM
1 2 (40.00%) Business Intelligence
1 2 (40.00%) GAP Analysis
1 2 (40.00%) Programme Management
1 2 (40.00%) Digital Marketing
1 2 (40.00%) Customer Insight
2 1 (20.00%) Agile Software Development
2 1 (20.00%) Change Management
Vendors
1 2 (40.00%) SAP
1 2 (40.00%) Siebel
2 1 (20.00%) Salesforce.com