The table below looks at the prevalence of the term Marketing in IT contracts advertised for the West Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 3 June 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
3 Jun 2015
Same period 2014 Same period 2013
Marketing
Rank 82 67 71
Rank change year-on-year
-15 +4
Contract jobs citing Marketing 43 47 29
As % of all contract IT jobs located in the West Midlands 1.74% 2.02% 1.77%
As % of the General category 5.47% 6.27% 5.64%
Number of daily rates quoted 24 24 12
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£325 £350 £309
Average daily rate % change year-on-year
-7.14% +13.36%
90% offered a daily rate of more than £250 £283 £275
10% offered a daily rate of more than £404 £464 £420
UK excluding London average daily rate £360 £350 £360
% change year-on-year
+2.85% -2.77%
Number of hourly rates quoted 4 1 4
Average hourly rate £16.00 £31.50 £37.80
Average hourly rate % change year-on-year
-49.20% -16.66%
UK excluding London average hourly rate £17.50 £22.00 £21.75
% change year-on-year
-20.45% +1.14%
Marketing
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the West Midlands region.

General Category
West Midlands
Contract IT job ads with a match in the
General category
786 750 514
As % of all contract IT jobs located in the West Midlands 31.81% 32.16% 31.40%
Number of daily rates quoted 462 324 230
Average daily rate £381 £370 £388
Average daily rate % change year-on-year
+3.04% -4.51%
90% offered a daily rate of more than £214 £235 £239
10% offered a daily rate of more than £510 £525 £550
UK excluding London average daily rate £400 £375 £375
% change year-on-year
+6.66% -
Number of hourly rates quoted 48 74 55
Average hourly rate £29.00 £31.50 £34.25
Average hourly rate % change year-on-year
-7.93% -8.02%
90% offered a hourly rate of more than £16.15 £11.00 £14.47
10% offered a hourly rate of more than £40.00 £37.80 £37.80
UK excluding London average hourly rate £22.50 £24.50 £25.00
% change year-on-year
-8.16% -2.00%

Marketing
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the West Midlands region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in the West Midlands

Marketing
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the West Midlands region.

Marketing Daily Rate Trend in the West Midlands

Marketing
Daily Rate Histogram in the West Midlands

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the West Midlands region over the 3 months to 3 June 2015.

Marketing Daily Rate Histogram in the West Midlands

Marketing
Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the West Midlands region.

Marketing Hourly Rate Trend in the West Midlands

Marketing
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the West Midlands region over the 3 months to 3 June 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +11 19 £340 +0.74% 6
Coventry +1 8 £325 -7.14% 2
Staffordshire +4 5 £260 +1.56% 7
Solihull +3 2 £375 -6.25% 2
Wolverhampton - 2 £315 - 1
Worcestershire +2 1 £300 - 4
Warwickshire -4 1 - - 10
Marketing
England

Marketing
Top 30 Related IT Skills in the West Midlands

For the 6 months to 3 June 2015, IT contractor jobs across the West Midlands region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 30 (34.88%) Digital Marketing
2 23 (26.74%) Finance
3 20 (23.26%) HTML
4 17 (19.77%) SAP
4 17 (19.77%) Degree
4 17 (19.77%) Analytical Skills
5 16 (18.60%) User Experience
5 16 (18.60%) JavaScript
5 16 (18.60%) CSS
5 16 (18.60%) Web Design
6 15 (17.44%) SQL
6 15 (17.44%) Analytics
7 14 (16.28%) Business Intelligence
8 13 (15.12%) E-Commerce
9 12 (13.95%) Management Information System
9 12 (13.95%) SEO
9 12 (13.95%) Manufacturing
10 11 (12.79%) Programme Management
10 11 (12.79%) Electronics
10 11 (12.79%) Telecoms
10 11 (12.79%) DTV
10 11 (12.79%) Photoshop
10 11 (12.79%) Pay per click
10 11 (12.79%) SAP Oil and Gas
10 11 (12.79%) Retail
11 10 (11.63%) Content Management
11 10 (11.63%) F5
11 10 (11.63%) Online Marketing
11 10 (11.63%) Cisco
11 10 (11.63%) CCNA

Marketing
Top Related IT Skills in the West Midlands by Category

For the 6 months to 3 June 2015, IT contractor jobs across the West Midlands region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 6 (6.98%) SAS
2 3 (3.49%) SharePoint
2 3 (3.49%) WordPress
3 1 (1.16%) SharePoint 2013
3 1 (1.16%) Apache Spark
3 1 (1.16%) IIS
3 1 (1.16%) CMS
3 1 (1.16%) Drupal
Applications
1 11 (12.79%) Photoshop
2 9 (10.47%) Spreadsheet
3 2 (2.33%) MS Visio
4 1 (1.16%) MS PowerPoint
4 1 (1.16%) MS Excel
4 1 (1.16%) Adobe Creative Suite
Business Applications
1 11 (12.79%) SAP Oil and Gas
2 2 (2.33%) Dynamics CRM
2 2 (2.33%) SAP HCM
3 1 (1.16%) SAP SD
3 1 (1.16%) Dynamics AX
3 1 (1.16%) Line 500
3 1 (1.16%) Sage 1000
Cloud Services
1 2 (2.33%) Office 365
2 1 (1.16%) SuccessFactors
2 1 (1.16%) Boomi
2 1 (1.16%) Google Analytics
2 1 (1.16%) Microsoft Azure
Communications & Networking
1 10 (11.63%) Firewall
2 8 (9.30%) TCP/IP
2 8 (9.30%) Structured Cabling
3 7 (8.14%) OSPF
3 7 (8.14%) BGP
3 7 (8.14%) Multicast
3 7 (8.14%) DNS
4 2 (2.33%) VPN
4 2 (2.33%) IPsec
4 2 (2.33%) Cisco ASA
4 2 (2.33%) NetScaler
4 2 (2.33%) SMS
5 1 (1.16%) HTTPS
5 1 (1.16%) Internet
Database & Business Intelligence
1 4 (4.65%) MySQL
2 3 (3.49%) Big Data
2 3 (3.49%) Relational Database
3 2 (2.33%) SAS Enterprise Guide
4 1 (1.16%) Hadoop
4 1 (1.16%) Apache Hive
4 1 (1.16%) Sqoop
4 1 (1.16%) SQL Server
4 1 (1.16%) Crystal Reports
4 1 (1.16%) Data Warehouse
4 1 (1.16%) SAP BW
4 1 (1.16%) SAP BI
4 1 (1.16%) SQL Server Reporting Services
4 1 (1.16%) Base SAS
Development Applications
1 2 (2.33%) Dreamweaver
1 2 (2.33%) Git (software)
1 2 (2.33%) Jasmine
2 1 (1.16%) Visual Studio
2 1 (1.16%) Balsamiq Mockups
General
1 23 (26.74%) Finance
2 12 (13.95%) Manufacturing
3 11 (12.79%) Retail
3 11 (12.79%) Electronics
3 11 (12.79%) Telecoms
4 2 (2.33%) Automotive
4 2 (2.33%) Advertising
5 1 (1.16%) Banking
5 1 (1.16%) Billing
5 1 (1.16%) Legal
5 1 (1.16%) Pharmaceutical
Job Titles
1 21 (24.42%) Developer
2 18 (20.93%) Analyst
3 13 (15.12%) Project Manager
4 7 (8.14%) Technical Project Manager
4 7 (8.14%) Technical Manager
5 6 (6.98%) Front-End Developer
6 5 (5.81%) Product Manager
6 5 (5.81%) PHP Developer
7 4 (4.65%) Campaign Analyst
7 4 (4.65%) Consultant
8 3 (3.49%) Business Analyst
8 3 (3.49%) Architect
8 3 (3.49%) Teradata Analyst
8 3 (3.49%) Data Scientist
9 2 (2.33%) WordPress Developer
9 2 (2.33%) Infrastructure Manager
9 2 (2.33%) SAP Consultant
9 2 (2.33%) 2nd Line Support
9 2 (2.33%) Network Engineer
9 2 (2.33%) Network Analyst
Libraries, Frameworks & Software Standards
1 20 (23.26%) HTML
2 16 (18.60%) CSS
3 9 (10.47%) HTML5
4 7 (8.14%) AngularJS
5 5 (5.81%) CSS3
6 4 (4.65%) jQuery
7 3 (3.49%) .NET
8 2 (2.33%) Sass
8 2 (2.33%) Apache Cordova
9 1 (1.16%) Itk
9 1 (1.16%) Laravel
9 1 (1.16%) ASP.NET
9 1 (1.16%) REST
9 1 (1.16%) SOAP
9 1 (1.16%) XML
9 1 (1.16%) XSD
9 1 (1.16%) XHTML
9 1 (1.16%) EDI
9 1 (1.16%) Ajax
9 1 (1.16%) .NET Framework
Miscellaneous
1 17 (19.77%) Analytical Skills
2 16 (18.60%) User Experience
3 12 (13.95%) Management Information System
4 11 (12.79%) DTV
5 7 (8.14%) Social Media
6 5 (5.81%) NHS
7 3 (3.49%) Data Centre
8 2 (2.33%) Performance Metrics
8 2 (2.33%) Mobile App
8 2 (2.33%) Mathematics
8 2 (2.33%) Computer Science
9 1 (1.16%) Blog
9 1 (1.16%) Economics
9 1 (1.16%) Data Protection Act
9 1 (1.16%) Informatics
9 1 (1.16%) Algorithms
Operating Systems
1 8 (9.30%) UNIX
2 7 (8.14%) Linux
3 6 (6.98%) Solaris
4 2 (2.33%) Android
5 1 (1.16%) VMS
5 1 (1.16%) AIX
Processes & Methodologies
1 30 (34.88%) Digital Marketing
2 16 (18.60%) Web Design
3 15 (17.44%) Analytics
4 14 (16.28%) Business Intelligence
5 13 (15.12%) E-Commerce
6 12 (13.95%) SEO
7 11 (12.79%) Programme Management
7 11 (12.79%) Pay per click
8 10 (11.63%) Content Management
8 10 (11.63%) Online Marketing
9 9 (10.47%) Information Architecture
10 8 (9.30%) CRM
10 8 (9.30%) Project Management
11 7 (8.14%) Agile Software Development
11 7 (8.14%) Campaign Management
12 6 (6.98%) ITIL V3
12 6 (6.98%) Unit Testing
12 6 (6.98%) Data Analysis
12 6 (6.98%) Workflow
12 6 (6.98%) ITIL
Programming Languages
1 16 (18.60%) JavaScript
2 15 (17.44%) SQL
3 6 (6.98%) PHP
4 3 (3.49%) C#
4 3 (3.49%) Java
5 2 (2.33%) R
6 1 (1.16%) Objective-C
6 1 (1.16%) Apex Code
Qualifications
1 17 (19.77%) Degree
2 10 (11.63%) CCNA
2 10 (11.63%) Cisco Certification
3 4 (4.65%) PMP
3 4 (4.65%) PMI Certification
4 2 (2.33%) CCNP
4 2 (2.33%) Security Cleared
5 1 (1.16%) SC Cleared
Quality Assurance & Compliance
1 5 (5.81%) QA
2 2 (2.33%) PCI DSS
2 2 (2.33%) SLA
3 1 (1.16%) Data Quality
3 1 (1.16%) HL7
System Software
1 2 (2.33%) VMware Infrastructure
1 2 (2.33%) Hyper-V
1 2 (2.33%) XenApp
1 2 (2.33%) XenDesktop
1 2 (2.33%) vSphere
Vendors
1 17 (19.77%) SAP
2 10 (11.63%) Cisco
2 10 (11.63%) F5
3 8 (9.30%) Microsoft
3 8 (9.30%) Teradata
4 7 (8.14%) Aprimo
5 6 (6.98%) CheckPoint
6 4 (4.65%) Google
7 3 (3.49%) Adobe
8 2 (2.33%) Citrix
8 2 (2.33%) Apple
8 2 (2.33%) VMware
8 2 (2.33%) AppSense
8 2 (2.33%) Telerik
9 1 (1.16%) Zend
9 1 (1.16%) Salesforce.com
9 1 (1.16%) JD Edwards
9 1 (1.16%) Sage
9 1 (1.16%) Avaya
9 1 (1.16%) Dell