The first table below looks at the prevalence of the term Marketing in IT contracts advertised for the West Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 16 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our General category for the West Midlands region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
16 Apr 2014
Same period 2013 Same period 2012
Marketing
Rank 68 79 55
Rank change year-on-year
+11 -24
Contract jobs citing Marketing 45 28 51
As % of all contract IT jobs located in the West Midlands 1.88% 1.48% 2.26%
As % of the General category 5.84% 4.92% 6.50%
Number of daily rates quoted 22 10 29
Average daily rate £364 £338 £350
Average daily rate % change year-on-year
+7.77% -3.57%
90% offered a daily rate of more than £303 £240 £275
10% offered a daily rate of more than £448 £550 £475
UK excluding London average daily rate £350 £325 £338
% change year-on-year
+7.69% -3.70%
Number of hourly rates quoted 1 5 5
Average hourly rate £9.30 £37.80 £13.50
Average hourly rate % change year-on-year
-75.39% +180.00%
UK excluding London average hourly rate £21.50 £17.33 £17.50
% change year-on-year
+24.09% -1.00%
General Category
West Midlands
Contract IT job ads with a match in the
General category
771 569 785
As % of all contract IT jobs located in the West Midlands 32.19% 30.15% 34.78%
Number of daily rates quoted 340 242 342
Average daily rate £375 £350 £350
Average daily rate % change year-on-year
+7.14% -
90% offered a daily rate of more than £201 £178 £237
10% offered a daily rate of more than £494 £550 £475
UK excluding London average daily rate £380 £375 £375
% change year-on-year
+1.33% -
Number of hourly rates quoted 60 87 53
Average hourly rate £22.50 £33.50 £22.00
Average hourly rate % change year-on-year
-32.83% +52.27%
90% offered a hourly rate of more than £10.00 £14.39 £11.00
10% offered a hourly rate of more than £37.68 £37.80 £37.50
UK excluding London average hourly rate £25.00 £27.50 £25.00
% change year-on-year
-9.09% +10.00%
Marketing
England

Marketing
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the West Midlands region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in the West Midlands

Marketing
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the West Midlands region.

Marketing Daily Rate Trend in the West Midlands

Marketing
Daily Rate Histogram in the West Midlands

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the West Midlands region over the 3 months to 16 April 2014.

Marketing Daily Rate Histogram in the West Midlands

Marketing
Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the West Midlands region.

Marketing Hourly Rate Trend in the West Midlands

Marketing
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the West Midlands region over the 3 months to 16 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
Solihull +3 9 £325 -
Birmingham -12 5 £350 +12.00% 9
Coventry -11 4 £410 -
Warwickshire -6 3 - - 2
West Bromwich - 3 £350 -
Worcestershire - 2 - - 6
Staffordshire - 1 - - 3
Wolverhampton - - - - 1
Herefordshire - - - - 2
Shropshire - - - -
Sutton Coldfield - - - - 2
Walsall - - - -
Marketing
England

Marketing
Top 30 Related IT Skills in the West Midlands

For the 6 months to 16 April 2014, IT contractor jobs across the West Midlands region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 24 (30.38%) Finance
2 22 (27.85%) E-Commerce
3 21 (26.58%) CRM
4 19 (24.05%) Retail
4 19 (24.05%) Degree
5 17 (21.52%) Digital Marketing
6 16 (20.25%) Analytics
7 14 (17.72%) Web Analytics
7 14 (17.72%) SAP
8 11 (13.92%) SQL
9 8 (10.13%) Stakeholder Management
9 8 (10.13%) JavaScript
9 8 (10.13%) Project Management
10 7 (8.86%) HTML
11 6 (7.59%) .NET
11 6 (7.59%) Salesforce.com
11 6 (7.59%) Manufacturing
12 5 (6.33%) Copywriting
12 5 (6.33%) Migration
12 5 (6.33%) SAP CRM
12 5 (6.33%) JD Edwards
12 5 (6.33%) Oracle
12 5 (6.33%) Java
12 5 (6.33%) VBA
12 5 (6.33%) CSS
13 4 (5.06%) OO
13 4 (5.06%) Web Services
13 4 (5.06%) PHP
13 4 (5.06%) ERP
13 4 (5.06%) SAS

Marketing
Top Related IT Skills in the West Midlands by Category

For the 6 months to 16 April 2014, IT contractor jobs across the West Midlands region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 4 (5.06%) SAS
2 2 (2.53%) SharePoint
3 1 (1.27%) Tomcat
Applications
1 2 (2.53%) MS Excel
1 2 (2.53%) Adobe Illustrator
1 2 (2.53%) Photoshop
2 1 (1.27%) MS Office
2 1 (1.27%) InDesign
2 1 (1.27%) MS PowerPoint
2 1 (1.27%) FastStats
2 1 (1.27%) MS Visio
2 1 (1.27%) Acrobat
2 1 (1.27%) Fireworks
Business Applications
1 5 (6.33%) SAP CRM
2 4 (5.06%) Oracle CRM
2 4 (5.06%) Magento
3 1 (1.27%) Oracle EBS
3 1 (1.27%) SAP Oil and Gas
3 1 (1.27%) Google Analytics
Communications & Networking
1 2 (2.53%) Intranet
Database & Business Intelligence
1 4 (5.06%) Relational Database
2 3 (3.80%) Data Warehouse
3 2 (2.53%) SQL Server
4 1 (1.27%) OLAP
4 1 (1.27%) MySQL
4 1 (1.27%) Data Mining
4 1 (1.27%) BusinessObjects
4 1 (1.27%) SAP BW
4 1 (1.27%) SAP BI
4 1 (1.27%) Essbase
4 1 (1.27%) SQL Server Reporting Services
4 1 (1.27%) SQL Server 2005
4 1 (1.27%) SQL Server Integration Services
4 1 (1.27%) Oracle OLAP
4 1 (1.27%) QlikView
4 1 (1.27%) Oracle Database 11g
4 1 (1.27%) Base SAS
4 1 (1.27%) SAS Enterprise Guide
4 1 (1.27%) Oracle BI EE
4 1 (1.27%) SQL Server 2008
Development Applications
1 2 (2.53%) Dreamweaver
2 1 (1.27%) Maven
2 1 (1.27%) Git (software)
2 1 (1.27%) Axure RP
2 1 (1.27%) Ant
2 1 (1.27%) Eclipse
General
1 24 (30.38%) Finance
2 19 (24.05%) Retail
3 6 (7.59%) Manufacturing
4 4 (5.06%) Telecoms
5 3 (3.80%) Automotive
6 2 (2.53%) Advertising
6 2 (2.53%) Banking
7 1 (1.27%) Billing
7 1 (1.27%) Retail Banking
7 1 (1.27%) Legal
7 1 (1.27%) Electronics
Job Titles
1 19 (24.05%) Developer
2 12 (15.19%) Architect
3 9 (11.39%) Consultant
4 8 (10.13%) Analyst
4 8 (10.13%) Lead Architect
5 6 (7.59%) Salesforce.com Developer
5 6 (7.59%) Designer
6 5 (6.33%) User Experience Designer
7 4 (5.06%) User Experience Architect
7 4 (5.06%) CRM Consultant
7 4 (5.06%) SAP CRM Consultant
7 4 (5.06%) SAP Consultant
8 3 (3.80%) Programme Manager
8 3 (3.80%) Systems Manager
8 3 (3.80%) Data Analyst
8 3 (3.80%) User Experience Consultant
8 3 (3.80%) Business Manager
9 2 (2.53%) Marketing Executive
9 2 (2.53%) Communications Analyst
9 2 (2.53%) SAS Insight Analyst
Libraries, Frameworks & Software Standards
1 7 (8.86%) HTML
2 6 (7.59%) .NET
3 5 (6.33%) CSS
4 4 (5.06%) Web Services
5 3 (3.80%) Visualforce
5 3 (3.80%) HTML5
5 3 (3.80%) CSS3
6 2 (2.53%) jQuery
7 1 (1.27%) RESTful
7 1 (1.27%) SAP Basis
7 1 (1.27%) Spring
7 1 (1.27%) JSTL
7 1 (1.27%) WCF
7 1 (1.27%) WPF
7 1 (1.27%) LINQ
7 1 (1.27%) JSP
7 1 (1.27%) J2EE
Miscellaneous
1 5 (6.33%) Copywriting
2 2 (2.53%) Social Media
3 1 (1.27%) iPad
3 1 (1.27%) Mobile App
3 1 (1.27%) Blog
3 1 (1.27%) EPoS
3 1 (1.27%) DTV
3 1 (1.27%) Clustering
3 1 (1.27%) Web 2.0
3 1 (1.27%) Mathematics
Operating Systems
1 4 (5.06%) Apple iOS
2 1 (1.27%) Windows
2 1 (1.27%) Linux
2 1 (1.27%) Windows 7
Processes & Methodologies
1 22 (27.85%) E-Commerce
2 21 (26.58%) CRM
3 17 (21.52%) Digital Marketing
4 16 (20.25%) Analytics
5 14 (17.72%) Web Analytics
6 8 (10.13%) Stakeholder Management
6 8 (10.13%) Project Management
7 5 (6.33%) Migration
8 4 (5.06%) User Experience Design
8 4 (5.06%) Customer Insight
8 4 (5.06%) OO
8 4 (5.06%) ERP
8 4 (5.06%) Business Intelligence
8 4 (5.06%) Programme Management
8 4 (5.06%) Matrix Management
9 3 (3.80%) Direct Marketing
9 3 (3.80%) Content Management
9 3 (3.80%) Data Modelling
9 3 (3.80%) Service Delivery
9 3 (3.80%) Portfolio Management
Programming Languages
1 11 (13.92%) SQL
2 8 (10.13%) JavaScript
3 5 (6.33%) Java
3 5 (6.33%) VBA
4 4 (5.06%) PHP
5 3 (3.80%) Apex Code
5 3 (3.80%) ABAP
6 1 (1.27%) R
6 1 (1.27%) C#
Qualifications
1 19 (24.05%) Degree
Vendors
1 14 (17.72%) SAP
2 6 (7.59%) Salesforce.com
3 5 (6.33%) Oracle
3 5 (6.33%) JD Edwards
4 2 (2.53%) Google
4 2 (2.53%) Facebook
4 2 (2.53%) Microsoft
4 2 (2.53%) Adobe
5 1 (1.27%) Apple
5 1 (1.27%) Twitter
5 1 (1.27%) Business Objects
Sutton Coldfield, West Midlands (County)
People Source Consulting
Rate: £275 - £325 per day
Posted: 11 hours ago
Birmingham, West Midlands (County)
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Posted: 2 days ago
West Midlands
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Rate: £25 - £40 per hour
Posted: 6 days ago