The table below looks at the prevalence of the term Marketing in IT contracts advertised for the West Midlands region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 27 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
27 May 2016
Same period 2015 Same period 2014
Marketing
Rank 107 82 72
Rank change year-on-year
-25 -10
Contract jobs citing Marketing 27 41 45
As % of all contract IT jobs located in the West Midlands 0.94% 1.62% 1.94%
As % of the General category 3.73% 5.22% 5.98%
Number of daily rates quoted 14 22 24
Median daily rate £345 £325 £350
Median daily rate % change year-on-year
+6.15% -7.14%
90% offered a daily rate of more than £175 £300 £300
10% offered a daily rate of more than £394 £406 £464
UK excluding London median daily rate £375 £360 £350
% change year-on-year
+4.16% +2.85%
Number of hourly rates quoted 2 3 1
Median hourly rate £15.75 £16.00 £31.50
Median hourly rate % change year-on-year
-1.56% -49.20%
UK excluding London median hourly rate £16.00 £17.50 £21.00
% change year-on-year
-8.57% -16.66%
Marketing
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the West Midlands region.

General Category
West Midlands
Contract IT job ads with a match in the
General category
724 785 752
As % of all contract IT jobs located in the West Midlands 25.13% 31.08% 32.44%
Number of daily rates quoted 411 450 318
Median daily rate £380 £385 £373
Median daily rate % change year-on-year
-1.29% +3.35%
90% offered a daily rate of more than £210 £222 £225
10% offered a daily rate of more than £575 £515 £525
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 28 51 68
Median hourly rate £21.50 £29.00 £31.50
Median hourly rate % change year-on-year
-25.86% -7.93%
90% offered a hourly rate of more than £12.50 £17.95 £11.00
10% offered a hourly rate of more than £37.65 £40.00 £37.80
UK excluding London median hourly rate £25.06 £24.00 £25.00
% change year-on-year
+4.41% -4.00%

Marketing
Jobs Demand Trend in the West Midlands

The demand trend of contract jobs across the West Midlands region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in the West Midlands

Marketing
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the West Midlands region.

Marketing Daily Rate Trend in the West Midlands

Marketing
Daily Rate Histogram in the West Midlands

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the West Midlands region over the 3 months to 27 May 2016.

Marketing Daily Rate Histogram in the West Midlands

Marketing
Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the West Midlands region.

Marketing Hourly Rate Trend in the West Midlands

Marketing
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the West Midlands region over the 3 months to 27 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham -1 13 £375 +10.29% 15
Warwickshire 0 5 £256 - 5
Coventry -8 5 £198 -39.23% 3
Solihull -14 2 £225 -40.00% 1
Walsall - 1 £165 -
Marketing
England

Marketing
Top 30 Related IT Skills in the West Midlands

For the 6 months to 27 May 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Midlands region with a requirement for Marketing.

1 20 (37.74%) Finance
2 13 (24.53%) Business Intelligence
2 13 (24.53%) Digital Marketing
3 10 (18.87%) Microsoft
4 9 (16.98%) HTML
4 9 (16.98%) SQL
4 9 (16.98%) CSS
4 9 (16.98%) Project Management
4 9 (16.98%) Manufacturing
5 8 (15.09%) JavaScript
5 8 (15.09%) SAP
6 7 (13.21%) SQL Server
7 6 (11.32%) MS Excel
7 6 (11.32%) PHP
7 6 (11.32%) CMS
7 6 (11.32%) Agile Software Development
7 6 (11.32%) Analytical Skills
8 5 (9.43%) Web Development
8 5 (9.43%) HTML5
8 5 (9.43%) Data Analysis
8 5 (9.43%) MS PowerPoint
8 5 (9.43%) Degree
8 5 (9.43%) Automotive
8 5 (9.43%) Telecoms
8 5 (9.43%) PRINCE2
8 5 (9.43%) MS Office
9 4 (7.55%) C#
9 4 (7.55%) Photoshop
9 4 (7.55%) E-Commerce
9 4 (7.55%) .NET

Marketing
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (11.32%) CMS
2 2 (3.77%) Drupal
2 2 (3.77%) Kentico
3 1 (1.89%) IBM Notes
3 1 (1.89%) SAS
3 1 (1.89%) WordPress
Applications
1 6 (11.32%) MS Excel
2 5 (9.43%) MS Office
2 5 (9.43%) MS PowerPoint
3 4 (7.55%) Photoshop
4 2 (3.77%) Adobe Illustrator
5 1 (1.89%) Adobe Creative Suite
5 1 (1.89%) InDesign
Business Applications
1 4 (7.55%) SAP Oil and Gas
2 1 (1.89%) Dynamics CRM
2 1 (1.89%) SAP CRM
2 1 (1.89%) SAP PM
2 1 (1.89%) Unit4 Business World
Cloud Services
1 1 (1.89%) Adobe Analytics
1 1 (1.89%) Google Analytics
Communications & Networking
1 1 (1.89%) DNS
Database & Business Intelligence
1 7 (13.21%) SQL Server
2 3 (5.66%) MySQL
2 3 (5.66%) SQL Server Integration Services
2 3 (5.66%) SQL Server Reporting Services
3 2 (3.77%) QlikView
3 2 (3.77%) SAP BI
4 1 (1.89%) Base SAS
4 1 (1.89%) Big Data
4 1 (1.89%) Data Warehouse
4 1 (1.89%) SAS Enterprise Guide
4 1 (1.89%) SAS Enterprise Miner
4 1 (1.89%) SQL Server 2008
Development Applications
1 1 (1.89%) Appium
1 1 (1.89%) JIRA
1 1 (1.89%) Selenium
General
1 20 (37.74%) Finance
2 9 (16.98%) Manufacturing
3 5 (9.43%) Automotive
3 5 (9.43%) Telecoms
4 4 (7.55%) Electronics
5 3 (5.66%) Advertising
5 3 (5.66%) Retail
6 1 (1.89%) Banking
6 1 (1.89%) Billing
6 1 (1.89%) Multimedia
6 1 (1.89%) Publishing
Job Titles
1 16 (30.19%) Developer
2 11 (20.75%) Analyst
3 6 (11.32%) Project Manager
4 4 (7.55%) Web Developer
5 3 (5.66%) Analyst Developer
5 3 (5.66%) Applications Engineer
5 3 (5.66%) Business Analyst
5 3 (5.66%) Business Developer
5 3 (5.66%) Business Intelligence Analyst
5 3 (5.66%) Business Intelligence Developer
5 3 (5.66%) Consultant
5 3 (5.66%) PHP Developer
6 2 (3.77%) .NET Developer
6 2 (3.77%) ASP.NET Developer
6 2 (3.77%) CRM Consultant
6 2 (3.77%) Drupal Developer
6 2 (3.77%) Full Stack Developer
6 2 (3.77%) Head of Communications
6 2 (3.77%) IT Manager
6 2 (3.77%) PHP Drupal Developer
Libraries, Frameworks & Software Standards
1 9 (16.98%) CSS
1 9 (16.98%) HTML
2 5 (9.43%) HTML5
3 4 (7.55%) .NET
4 3 (5.66%) CSS3
4 3 (5.66%) jQuery
5 2 (3.77%) ASP.NET
5 2 (3.77%) ASP.NET MVC
5 2 (3.77%) ASP.NET MVC 4
5 2 (3.77%) ASP.NET MVC 5
6 1 (1.89%) CodeIgniter
6 1 (1.89%) Flash
6 1 (1.89%) Symfony
6 1 (1.89%) Visualforce
Miscellaneous
1 6 (11.32%) Analytical Skills
2 4 (7.55%) NHS
2 4 (7.55%) User Experience
3 3 (5.66%) Health Informatics
3 3 (5.66%) Informatics
3 3 (5.66%) Management Information System
3 3 (5.66%) Social Media
4 2 (3.77%) Blog
4 2 (3.77%) PMI
5 1 (1.89%) Enterprise Software
5 1 (1.89%) EPoS
5 1 (1.89%) Graphic Design
5 1 (1.89%) HACMP
5 1 (1.89%) HP Superdome
5 1 (1.89%) iPad
5 1 (1.89%) Mathematics
5 1 (1.89%) New Media
5 1 (1.89%) Smartphone
Operating Systems
1 2 (3.77%) Windows
2 1 (1.89%) AIX
2 1 (1.89%) Apple iOS
2 1 (1.89%) HPUX
2 1 (1.89%) Linux
2 1 (1.89%) Windows 8
2 1 (1.89%) Windows Server
2 1 (1.89%) Windows XP
Processes & Methodologies
1 13 (24.53%) Business Intelligence
1 13 (24.53%) Digital Marketing
2 9 (16.98%) Project Management
3 6 (11.32%) Agile Software Development
4 5 (9.43%) Data Analysis
4 5 (9.43%) PRINCE2
4 5 (9.43%) Web Development
5 4 (7.55%) Analytics
5 4 (7.55%) E-Commerce
5 4 (7.55%) PLM
5 4 (7.55%) Product Management
5 4 (7.55%) Programme Management
6 3 (5.66%) BPR
6 3 (5.66%) Content Management
6 3 (5.66%) CRM
6 3 (5.66%) Migration
6 3 (5.66%) Resource Management
6 3 (5.66%) SEO
6 3 (5.66%) Stakeholder Management
6 3 (5.66%) Systems Analysis
Programming Languages
1 9 (16.98%) SQL
2 8 (15.09%) JavaScript
3 6 (11.32%) PHP
4 4 (7.55%) C#
5 3 (5.66%) Java
6 2 (3.77%) VBA
7 1 (1.89%) Apex Code
7 1 (1.89%) PowerShell
7 1 (1.89%) Ruby
7 1 (1.89%) SAS Macro
Qualifications
1 5 (9.43%) Degree
2 2 (3.77%) PMI Certification
3 1 (1.89%) Security Cleared
Quality Assurance & Compliance
1 2 (3.77%) WCAG
System Software
1 1 (1.89%) Active Directory
Systems Management
1 1 (1.89%) SCCM
Vendors
1 10 (18.87%) Microsoft
2 8 (15.09%) SAP
3 3 (5.66%) Adobe
3 3 (5.66%) Salesforce.com
4 2 (3.77%) Google
4 2 (3.77%) Oracle
5 1 (1.89%) Capita
5 1 (1.89%) Ciena
5 1 (1.89%) HP
5 1 (1.89%) Lotus
5 1 (1.89%) Omniture
5 1 (1.89%) Salesforce Marketing Cloud
5 1 (1.89%) Tealium
5 1 (1.89%) Teradata
West Midlands
Montash
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