The table below looks at the prevalence of the term Marketing in IT contracts advertised for the West Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 1 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 Oct 2014
Same period 2013 Same period 2012
Marketing
Rank 74 71 78
Rank change year-on-year
-3 +7
Contract jobs citing Marketing 47 36 34
As % of all contract IT jobs located in the West Midlands 1.88% 1.72% 1.50%
As % of the General category 6.26% 5.88% 4.93%
Number of daily rates quoted 22 15 24
Average daily rate
Keep up to 90%
of your Daily Rate
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£375 £425 £400
Average daily rate % change year-on-year
-11.76% +6.25%
UK excluding London average daily rate £375 £330 £350
% change year-on-year
+13.63% -5.71%
Number of hourly rates quoted 5 1 2
Average hourly rate £31.50 £15.00 £9.00
Average hourly rate % change year-on-year
+110.00% +66.66%
UK excluding London average hourly rate £25.00 £17.50 £16.00
% change year-on-year
+42.85% +9.37%
Marketing
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the West Midlands region.

General Category
West Midlands
Contract IT job ads with a match in the
General category
751 612 689
As % of all contract IT jobs located in the West Midlands 29.98% 29.32% 30.38%
Number of daily rates quoted 384 307 318
Average daily rate £375 £375 £375
90% offered a daily rate of more than £210 £165 £245
10% offered a daily rate of more than £504 £500 £500
UK excluding London average daily rate £400 £380 £375
% change year-on-year
+5.13% +1.33%
Number of hourly rates quoted 46 32 55
Average hourly rate £31.50 £21.25 £32.00
Average hourly rate % change year-on-year
+48.23% -33.59%
90% offered a hourly rate of more than £20.40 £11.00 £13.95
10% offered a hourly rate of more than £42.00 £37.80 £40.10
UK excluding London average hourly rate £27.50 £20.00 £28.25
% change year-on-year
+37.50% -29.20%

Marketing
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the West Midlands region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in the West Midlands

Marketing
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the West Midlands region.

Marketing Daily Rate Trend in the West Midlands

Marketing
Daily Rate Histogram in the West Midlands

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the West Midlands region over the 3 months to 1 October 2014.

Marketing Daily Rate Histogram in the West Midlands

Marketing
Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the West Midlands region.

Marketing Hourly Rate Trend in the West Midlands

Marketing
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the West Midlands region over the 3 months to 1 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +1 11 £375 +36.36% 11
Coventry +2 8 £325 - 2
Warwickshire -8 5 £195 +30.00% 6
Solihull +7 4 £438 +16.66% 2
Staffordshire -4 3 £350 -24.32% 5
Worcestershire -4 1 - - 1
Walsall - - - -
Herefordshire - - - -
Marketing
England

Marketing
Top 30 Related IT Skills in the West Midlands

For the 6 months to 1 October 2014, IT contractor jobs across the West Midlands region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 31 (33.33%) CRM
2 24 (25.81%) SAP
3 17 (18.28%) HTML
4 16 (17.20%) Automotive
5 15 (16.13%) Manufacturing
5 15 (16.13%) Retail
5 15 (16.13%) E-Commerce
5 15 (16.13%) Analytics
6 14 (15.05%) CSS
6 14 (15.05%) Business Intelligence
7 13 (13.98%) Digital Marketing
8 12 (12.90%) SQL
8 12 (12.90%) Programme Management
9 11 (11.83%) JavaScript
9 11 (11.83%) .NET
10 10 (10.75%) Finance
10 10 (10.75%) Telecoms
11 9 (9.68%) SAS
11 9 (9.68%) Project Management
11 9 (9.68%) Business Analysis
12 8 (8.60%) Content Management
12 8 (8.60%) Business Transformation
12 8 (8.60%) Oracle
12 8 (8.60%) Stakeholder Management
13 7 (7.53%) SAP CRM
13 7 (7.53%) SEO
13 7 (7.53%) Electronics
13 7 (7.53%) DTV
13 7 (7.53%) MS Excel
13 7 (7.53%) Visualisation

Marketing
Top Related IT Skills in the West Midlands by Category

For the 6 months to 1 October 2014, IT contractor jobs across the West Midlands region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 9 (9.68%) SAS
2 3 (3.23%) CMS
2 3 (3.23%) SharePoint
3 2 (2.15%) Sitecore CMS
3 2 (2.15%) WordPress
4 1 (1.08%) Apache
4 1 (1.08%) Node.js
4 1 (1.08%) Joomla!
4 1 (1.08%) Drupal
Applications
1 7 (7.53%) MS Excel
2 4 (4.30%) Photoshop
2 4 (4.30%) Adobe Illustrator
3 3 (3.23%) SPSS
3 3 (3.23%) MS Visio
3 3 (3.23%) MS PowerPoint
4 2 (2.15%) MS Office
4 2 (2.15%) Fireworks
4 2 (2.15%) AutoCAD
5 1 (1.08%) InDesign
5 1 (1.08%) Adobe Creative Suite
Business Applications
1 7 (7.53%) SAP CRM
1 7 (7.53%) SAP Oil and Gas
2 6 (6.45%) Magento
3 5 (5.38%) Oracle CRM
4 4 (4.30%) ENOVIA
5 3 (3.23%) Google Analytics
6 2 (2.15%) Dynamics CRM
6 2 (2.15%) WebTrends
7 1 (1.08%) BPCS
7 1 (1.08%) Oracle Payables
Communications & Networking
1 4 (4.30%) Internet
2 3 (3.23%) SMS
3 2 (2.15%) Broadband
4 1 (1.08%) Wi-Fi
4 1 (1.08%) Wireless
4 1 (1.08%) 3G
4 1 (1.08%) CTI
4 1 (1.08%) Intranet
4 1 (1.08%) FTP
4 1 (1.08%) 4G
4 1 (1.08%) LTE
Database & Business Intelligence
1 7 (7.53%) SAS Enterprise Guide
2 6 (6.45%) SQL Server
3 4 (4.30%) SQL Server Reporting Services
4 3 (3.23%) BusinessObjects
4 3 (3.23%) Base SAS
5 2 (2.15%) Data Warehouse
5 2 (2.15%) MS Access
6 1 (1.08%) SAP BI
6 1 (1.08%) WhereScape RED
6 1 (1.08%) Oracle BI Publisher
6 1 (1.08%) Cognos Report Studio
6 1 (1.08%) Cognos Transformer
6 1 (1.08%) Microsoft Power View
6 1 (1.08%) Microsoft Analysis Services
6 1 (1.08%) SQL Server 2008
6 1 (1.08%) BusinessObjects XI
6 1 (1.08%) SQL Server Analysis Services
General
1 16 (17.20%) Automotive
2 15 (16.13%) Manufacturing
2 15 (16.13%) Retail
3 10 (10.75%) Finance
3 10 (10.75%) Telecoms
4 7 (7.53%) Electronics
5 4 (4.30%) Advertising
6 2 (2.15%) Pharmaceutical
Job Titles
1 23 (24.73%) Analyst
2 21 (22.58%) Developer
3 8 (8.60%) Data Analyst
4 7 (7.53%) Front-End Developer
5 6 (6.45%) Business Analyst
6 5 (5.38%) Project Manager
6 5 (5.38%) Senior Developer
6 5 (5.38%) Designer
6 5 (5.38%) CRM Analyst
6 5 (5.38%) Insight Analyst
6 5 (5.38%) Senior Front-End Developer
7 4 (4.30%) Business Manager
7 4 (4.30%) Programme Manager
7 4 (4.30%) Architect
7 4 (4.30%) SQL Developer
8 3 (3.23%) SQL Server Developer
8 3 (3.23%) PHP Developer
8 3 (3.23%) Enterprise Architect
8 3 (3.23%) Delivery Manager
8 3 (3.23%) Web Designer
Libraries, Frameworks & Software Standards
1 17 (18.28%) HTML
2 14 (15.05%) CSS
3 11 (11.83%) .NET
4 6 (6.45%) Web Services
5 5 (5.38%) AngularJS
6 4 (4.30%) HTML5
6 4 (4.30%) XML
7 2 (2.15%) jQuery
7 2 (2.15%) .NET Framework
7 2 (2.15%) CSS3
8 1 (1.08%) Flash
8 1 (1.08%) XHTML
8 1 (1.08%) MDX
Miscellaneous
1 7 (7.53%) DTV
1 7 (7.53%) Visualisation
1 7 (7.53%) Social Media
2 6 (6.45%) User Experience
3 5 (5.38%) NHS
4 3 (3.23%) Analytical Skills
5 2 (2.15%) Informatics
5 2 (2.15%) Mobile Payment
5 2 (2.15%) Smart Meter
5 2 (2.15%) GIS
6 1 (1.08%) W3C
6 1 (1.08%) Mobile App
6 1 (1.08%) Data Protection Act
6 1 (1.08%) Mathematics
6 1 (1.08%) Copywriting
Operating Systems
1 7 (7.53%) Apple iOS
2 3 (3.23%) Android
3 1 (1.08%) Mac OS X
3 1 (1.08%) Windows
3 1 (1.08%) Linux
Processes & Methodologies
1 31 (33.33%) CRM
2 15 (16.13%) E-Commerce
2 15 (16.13%) Analytics
3 14 (15.05%) Business Intelligence
4 13 (13.98%) Digital Marketing
5 12 (12.90%) Programme Management
6 9 (9.68%) Project Management
6 9 (9.68%) Business Analysis
7 8 (8.60%) Content Management
7 8 (8.60%) Business Transformation
7 8 (8.60%) Stakeholder Management
8 7 (7.53%) SEO
9 6 (6.45%) Agile Software Development
9 6 (6.45%) Customer Segmentation
9 6 (6.45%) CAD
9 6 (6.45%) GAP Analysis
9 6 (6.45%) PLM
10 5 (5.38%) PRINCE2
10 5 (5.38%) OO
10 5 (5.38%) Marketing Strategy
Programming Languages
1 12 (12.90%) SQL
2 11 (11.83%) JavaScript
3 6 (6.45%) PHP
4 5 (5.38%) Java
5 2 (2.15%) VB
5 2 (2.15%) VB.NET
6 1 (1.08%) T-SQL
6 1 (1.08%) C
6 1 (1.08%) Python
Qualifications
1 2 (2.15%) PRINCE2 Practitioner
2 1 (1.08%) ISEB
2 1 (1.08%) Degree
Quality Assurance & Compliance
1 3 (3.23%) QA
Vendors
1 24 (25.81%) SAP
2 8 (8.60%) Oracle
3 6 (6.45%) Microsoft
4 5 (5.38%) Adobe
4 5 (5.38%) JD Edwards
4 5 (5.38%) Salesforce.com
5 4 (4.30%) Google
6 3 (3.23%) Business Objects
6 3 (3.23%) Facebook
6 3 (3.23%) Twitter
7 2 (2.15%) Sitecore
7 2 (2.15%) Siebel
7 2 (2.15%) Apple
8 1 (1.08%) Teradata
8 1 (1.08%) Stellent
8 1 (1.08%) IBM
8 1 (1.08%) Cognos
8 1 (1.08%) Tableau
8 1 (1.08%) Marketo
8 1 (1.08%) HubSpot
Solihull, West Midlands (County)
Experis Ltd
Rate: £400.00 - £440.00 per day
Posted: Yesterday
Coventry, West Midlands (County)
Coburg Banks IT
Rate: £12 - £14 per hour
Posted: 4 days ago
Birmingham
SThree - Internal Recruitment department
Rate: £18000 - £23000 per annum + competitive
Posted: 7 days ago
Birmingham
Churchill Frank
Rate: £350 - £400 per day
Posted: 14 days ago
Birmingham
Churchill Frank
Rate: £350 - £450 per day
Posted: 20 days ago
Stoke-on-Trent
360 Resourcing
Rate: £300 - 400 per day
Posted: 27 days ago