The table below looks at the prevalence of the term Marketing in IT contracts advertised for the West Midlands region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 1 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
1 Jul 2016
Same period 2015 Same period 2014
Marketing
Rank 84 79 76
Rank change year-on-year
-5 -3
Contract jobs citing Marketing 57 41 48
As % of all contract IT jobs located in the West Midlands 1.91% 1.73% 2.02%
As % of the General category 7.24% 5.08% 6.66%
Number of daily rates quoted 25 26 24
Median daily rate £325 £325 £325
90% offered a daily rate of more than £156 £134 £203
10% offered a daily rate of more than £467 £400 £449
UK excluding London median daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 0 3 5
Median hourly rate - £16.00 £31.50
Median hourly rate % change year-on-year
- -49.20%
UK excluding London median hourly rate £18.00 £20.00 £22.00
% change year-on-year
-10.00% -9.09%
Marketing
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the West Midlands region.

General Category
West Midlands
Contract IT job ads with a match in the
General category
787 807 721
As % of all contract IT jobs located in the West Midlands 26.32% 33.98% 30.29%
Number of daily rates quoted 497 495 323
Median daily rate £400 £400 £365
Median daily rate % change year-on-year
- +9.58%
90% offered a daily rate of more than £250 £225 £230
10% offered a daily rate of more than £575 £510 £525
UK excluding London median daily rate £400 £400 £380
% change year-on-year
- +5.26%
Number of hourly rates quoted 22 41 75
Median hourly rate £31.75 £28.10 £34.00
Median hourly rate % change year-on-year
+13.00% -17.36%
90% offered a hourly rate of more than £14.40 £15.50 £18.00
10% offered a hourly rate of more than £54.00 £41.50 £42.00
UK excluding London median hourly rate £25.00 £22.50 £23.75
% change year-on-year
+11.11% -5.26%

Marketing
Jobs Demand Trend in the West Midlands

The demand trend of contract jobs across the West Midlands region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in the West Midlands

Marketing
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the West Midlands region.

Marketing Daily Rate Trend in the West Midlands

Marketing
Daily Rate Histogram in the West Midlands

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the West Midlands region over the 3 months to 1 July 2016.

Marketing Daily Rate Histogram in the West Midlands

Marketing
Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the West Midlands region.

Marketing Hourly Rate Trend in the West Midlands

Marketing
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the West Midlands region over the 3 months to 1 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +13 36 £363 +6.61% 11
Coventry -10 5 £300 +17.64% 1
Warwickshire - 5 £256 - 5
Staffordshire +1 1 £425 +63.46% 1
Worcestershire -7 1 - - 5
Solihull -18 1 £225 -40.00% 1
Walsall - 1 £165 -
Dudley - 1 £100 -
Marketing
England

Marketing
Top 30 Related IT Skills in the West Midlands

For the 6 months to 1 July 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Midlands region with a requirement for Marketing.

1 31 (37.35%) Microsoft
2 29 (34.94%) HTML
2 29 (34.94%) CSS
3 25 (30.12%) CRM
4 24 (28.92%) Agile Software Development
5 22 (26.51%) JavaScript
6 21 (25.30%) Dynamics CRM
7 18 (21.69%) Finance
8 16 (19.28%) .NET
8 16 (19.28%) Digital Marketing
9 12 (14.46%) Visual Studio Team System
9 12 (14.46%) .NET Framework
9 12 (14.46%) WCF
9 12 (14.46%) ASP.NET Web API
9 12 (14.46%) Visual Studio
10 11 (13.25%) MS Excel
10 11 (13.25%) Web Development
11 10 (12.05%) HTML5
11 10 (12.05%) Business Intelligence
11 10 (12.05%) Adobe
11 10 (12.05%) Photoshop
11 10 (12.05%) MS Office
12 9 (10.84%) Project Management
12 9 (10.84%) Manufacturing
12 9 (10.84%) User Experience
13 7 (8.43%) MS PowerPoint
13 7 (8.43%) Adobe Illustrator
13 7 (8.43%) Data Analysis
13 7 (8.43%) SQL
14 6 (7.23%) PHP

Marketing
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (6.02%) CMS
2 2 (2.41%) Drupal
2 2 (2.41%) Kentico
3 1 (1.20%) Adobe Experience Manager
3 1 (1.20%) Apache Pig
3 1 (1.20%) Elasticsearch
3 1 (1.20%) IBM Notes
3 1 (1.20%) WordPress
Applications
1 11 (13.25%) MS Excel
2 10 (12.05%) MS Office
2 10 (12.05%) Photoshop
3 7 (8.43%) Adobe Illustrator
3 7 (8.43%) MS PowerPoint
4 6 (7.23%) InDesign
5 2 (2.41%) Adobe Creative Suite
6 1 (1.20%) MS Visio
Business Applications
1 21 (25.30%) Dynamics CRM
2 3 (3.61%) SAP Oil and Gas
3 1 (1.20%) SAP CRM
3 1 (1.20%) SAP PM
3 1 (1.20%) Unit4 Business World
Cloud Services
1 1 (1.20%) Adobe Creative Cloud
1 1 (1.20%) Amazon AWS
1 1 (1.20%) Microsoft Azure
1 1 (1.20%) SaaS
Communications & Networking
1 1 (1.20%) DNS
1 1 (1.20%) Firewall
1 1 (1.20%) LAN
1 1 (1.20%) SAN
1 1 (1.20%) Wi-Fi
1 1 (1.20%) WLAN
Database & Business Intelligence
1 6 (7.23%) SQL Server
2 3 (3.61%) MySQL
2 3 (3.61%) SQL Server Integration Services
2 3 (3.61%) SQL Server Reporting Services
3 2 (2.41%) Big Data
3 2 (2.41%) Data Warehouse
3 2 (2.41%) QlikView
4 1 (1.20%) Apache Hive
4 1 (1.20%) Enterprise Data Warehouse
4 1 (1.20%) Impala
4 1 (1.20%) NoSQL
4 1 (1.20%) SQL Server 2008
Development Applications
1 12 (14.46%) Visual Studio
1 12 (14.46%) Visual Studio Team System
2 2 (2.41%) Git (software)
2 2 (2.41%) Jenkins
3 1 (1.20%) Appium
3 1 (1.20%) Jasmine
3 1 (1.20%) JIRA
3 1 (1.20%) Selenium
General
1 18 (21.69%) Finance
2 9 (10.84%) Manufacturing
3 5 (6.02%) Automotive
3 5 (6.02%) Retail
4 4 (4.82%) Advertising
4 4 (4.82%) Telecoms
5 3 (3.61%) Electronics
6 1 (1.20%) Banking
6 1 (1.20%) Billing
6 1 (1.20%) Games
6 1 (1.20%) Multimedia
Job Titles
1 30 (36.14%) Developer
2 12 (14.46%) CRM Developer
3 11 (13.25%) Analyst
4 10 (12.05%) Dynamics CRM Developer
5 9 (10.84%) Architect
6 8 (9.64%) CRM Architect
6 8 (9.64%) Dynamics CRM Architect
7 7 (8.43%) Designer
7 7 (8.43%) Microsoft Developer
8 6 (7.23%) Web Developer
9 5 (6.02%) Project Manager
9 5 (6.02%) Team Leader
10 4 (4.82%) Applications Engineer
10 4 (4.82%) Business Analyst
10 4 (4.82%) Full Stack Developer
10 4 (4.82%) UX Designer
11 3 (3.61%) Business Intelligence Developer
11 3 (3.61%) Digital Designer
11 3 (3.61%) Senior Designer
11 3 (3.61%) Senior UX Designer
Libraries, Frameworks & Software Standards
1 29 (34.94%) CSS
1 29 (34.94%) HTML
2 16 (19.28%) .NET
3 12 (14.46%) .NET Framework
3 12 (14.46%) ASP.NET Web API
3 12 (14.46%) WCF
4 10 (12.05%) HTML5
5 3 (3.61%) CSS3
5 3 (3.61%) jQuery
6 2 (2.41%) ASP.NET
6 2 (2.41%) ASP.NET MVC
6 2 (2.41%) ASP.NET MVC 4
6 2 (2.41%) ASP.NET MVC 5
6 2 (2.41%) Node.js
6 2 (2.41%) React
7 1 (1.20%) CodeIgniter
7 1 (1.20%) Flash
7 1 (1.20%) Middleware
7 1 (1.20%) Symfony
7 1 (1.20%) Visualforce
Miscellaneous
1 9 (10.84%) User Experience
2 5 (6.02%) Analytical Skills
3 4 (4.82%) Digital Media
3 4 (4.82%) Management Information System
3 4 (4.82%) NHS
4 3 (3.61%) Health Informatics
4 3 (3.61%) Informatics
4 3 (3.61%) Social Media
5 2 (2.41%) Blog
5 2 (2.41%) Graphic Design
6 1 (1.20%) Economics
6 1 (1.20%) HACMP
6 1 (1.20%) HP Superdome
6 1 (1.20%) iPad
6 1 (1.20%) Mathematics
6 1 (1.20%) New Media
6 1 (1.20%) Private Cloud
6 1 (1.20%) Smartphone
6 1 (1.20%) Visualisation
Operating Systems
1 4 (4.82%) Windows
2 2 (2.41%) Linux
3 1 (1.20%) AIX
3 1 (1.20%) Apple iOS
3 1 (1.20%) HPUX
3 1 (1.20%) Mac OS X
3 1 (1.20%) MVS
3 1 (1.20%) Unix
3 1 (1.20%) Windows 8
3 1 (1.20%) Windows Server
3 1 (1.20%) Windows Vista
3 1 (1.20%) Windows XP
Processes & Methodologies
1 25 (30.12%) CRM
2 24 (28.92%) Agile Software Development
3 16 (19.28%) Digital Marketing
4 11 (13.25%) Web Development
5 10 (12.05%) Business Intelligence
6 9 (10.84%) Project Management
7 7 (8.43%) Data Analysis
8 6 (7.23%) PLM
8 6 (7.23%) Product Management
8 6 (7.23%) Stakeholder Management
9 5 (6.02%) Migration
10 4 (4.82%) BPR
11 3 (3.61%) Analytics
11 3 (3.61%) E-Commerce
11 3 (3.61%) MVC
11 3 (3.61%) Programme Management
11 3 (3.61%) Resource Management
11 3 (3.61%) SEO
11 3 (3.61%) Systems Analysis
11 3 (3.61%) Wireframes
Programming Languages
1 22 (26.51%) JavaScript
2 7 (8.43%) SQL
3 6 (7.23%) PHP
4 4 (4.82%) C#
5 2 (2.41%) Java
5 2 (2.41%) VBA
6 1 (1.20%) Apex Code
6 1 (1.20%) C
6 1 (1.20%) C++
6 1 (1.20%) PowerShell
6 1 (1.20%) Python
6 1 (1.20%) R
6 1 (1.20%) Ruby
Qualifications
1 5 (6.02%) Degree
2 1 (1.20%) A+ Certification
2 1 (1.20%) PhD
2 1 (1.20%) Security Cleared
Quality Assurance & Compliance
1 2 (2.41%) WCAG
2 1 (1.20%) SLA
System Software
1 2 (2.41%) Docker
2 1 (1.20%) Active Directory
Systems Management
1 2 (2.41%) Rancher
2 1 (1.20%) SCCM
Vendors
1 31 (37.35%) Microsoft
2 10 (12.05%) Adobe
3 5 (6.02%) SAP
4 2 (2.41%) New Relic
5 1 (1.20%) Capita
5 1 (1.20%) Ciena
5 1 (1.20%) Google
5 1 (1.20%) HP
5 1 (1.20%) Lotus
5 1 (1.20%) Salesforce Marketing Cloud
5 1 (1.20%) Salesforce.com