The table below looks at the prevalence of the term Marketing in IT contracts advertised for the West Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 3 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
3 Jul 2015
Same period 2014 Same period 2013
Marketing
Rank 78 74 72
Rank change year-on-year
-4 -2
Contract jobs citing Marketing 41 44 26
As % of all contract IT jobs located in the West Midlands 1.74% 1.88% 1.47%
As % of the General category 5.09% 6.19% 4.74%
Number of daily rates quoted 26 22 10
Average daily rate
Keep up to 90%
of your Daily Rate
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£323 £325 £315
Average daily rate % change year-on-year
-0.76% +3.17%
90% offered a daily rate of more than £134 £191 £273
10% offered a daily rate of more than £400 £399 £425
UK excluding London average daily rate £350 £350 £363
% change year-on-year
- -3.44%
Number of hourly rates quoted 3 5 1
Average hourly rate £16.00 £31.50 £37.80
Average hourly rate % change year-on-year
-49.20% -16.66%
UK excluding London average hourly rate £20.00 £22.00 £27.50
% change year-on-year
-9.09% -20.00%
Marketing
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the West Midlands region.

General Category
West Midlands
Contract IT job ads with a match in the
General category
805 711 549
As % of all contract IT jobs located in the West Midlands 34.17% 30.35% 30.96%
Number of daily rates quoted 499 328 247
Average daily rate £400 £365 £375
Average daily rate % change year-on-year
+9.58% -2.66%
90% offered a daily rate of more than £220 £230 £250
10% offered a daily rate of more than £525 £525 £550
UK excluding London average daily rate £400 £375 £380
% change year-on-year
+6.66% -1.31%
Number of hourly rates quoted 38 69 53
Average hourly rate £29.00 £34.32 £29.25
Average hourly rate % change year-on-year
-15.50% +17.33%
90% offered a hourly rate of more than £15.50 £18.00 £11.75
10% offered a hourly rate of more than £42.50 £42.00 £38.52
UK excluding London average hourly rate £22.50 £22.75 £23.21
% change year-on-year
-1.09% -1.98%

Marketing
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the West Midlands region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in the West Midlands

Marketing
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the West Midlands region.

Marketing Daily Rate Trend in the West Midlands

Marketing
Daily Rate Histogram in the West Midlands

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the West Midlands region over the 3 months to 3 July 2015.

Marketing Daily Rate Histogram in the West Midlands

Marketing
Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the West Midlands region.

Marketing Hourly Rate Trend in the West Midlands

Marketing
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the West Midlands region over the 3 months to 3 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +7 17 £340 +4.61% 17
Coventry +9 10 £255 -24.44% 2
Staffordshire -2 4 £260 +1.56% 6
Solihull +1 2 £375 - 2
Herefordshire - 1 £190 -
Worcestershire - 1 £300 - 1
Marketing
England

Marketing
Top 30 Related IT Skills in the West Midlands

For the 6 months to 3 July 2015, IT contractor jobs across the West Midlands region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 28 (34.15%) Digital Marketing
2 23 (28.05%) Finance
3 20 (24.39%) HTML
4 18 (21.95%) SAP
5 17 (20.73%) CSS
5 17 (20.73%) Degree
6 15 (18.29%) JavaScript
6 15 (18.29%) Business Intelligence
6 15 (18.29%) Analytics
7 14 (17.07%) Web Design
7 14 (17.07%) User Experience
7 14 (17.07%) Analytical Skills
8 13 (15.85%) Manufacturing
8 13 (15.85%) Telecoms
8 13 (15.85%) E-Commerce
9 12 (14.63%) SQL
9 12 (14.63%) Electronics
9 12 (14.63%) DTV
9 12 (14.63%) Project Management
9 12 (14.63%) Programme Management
9 12 (14.63%) SAP Oil and Gas
10 11 (13.41%) Retail
10 11 (13.41%) SEO
10 11 (13.41%) Photoshop
11 10 (12.20%) Cisco Certification
11 10 (12.20%) Cisco
11 10 (12.20%) Microsoft
11 10 (12.20%) CCNA
11 10 (12.20%) Firewall
11 10 (12.20%) Management Information System

Marketing
Top Related IT Skills in the West Midlands by Category

For the 6 months to 3 July 2015, IT contractor jobs across the West Midlands region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 6 (7.32%) SAS
2 4 (4.88%) WordPress
3 3 (3.66%) SharePoint
4 1 (1.22%) IIS
4 1 (1.22%) CMS
4 1 (1.22%) Drupal
4 1 (1.22%) SharePoint 2013
4 1 (1.22%) Apache Spark
Applications
1 11 (13.41%) Photoshop
2 9 (10.98%) Spreadsheet
3 4 (4.88%) Adobe Creative Suite
3 4 (4.88%) MS Office
4 2 (2.44%) MS Visio
4 2 (2.44%) InDesign
5 1 (1.22%) MS PowerPoint
5 1 (1.22%) MS Excel
Business Applications
1 12 (14.63%) SAP Oil and Gas
2 2 (2.44%) Dynamics CRM
2 2 (2.44%) SAP HCM
3 1 (1.22%) SAP SD
3 1 (1.22%) Dynamics AX
3 1 (1.22%) Line 500
3 1 (1.22%) Sage 1000
Cloud Services
1 2 (2.44%) Office 365
2 1 (1.22%) SuccessFactors
2 1 (1.22%) Boomi
2 1 (1.22%) Google Analytics
2 1 (1.22%) Microsoft Azure
Communications & Networking
1 10 (12.20%) Firewall
2 8 (9.76%) TCP/IP
2 8 (9.76%) Structured Cabling
3 7 (8.54%) Multicast
3 7 (8.54%) DNS
3 7 (8.54%) OSPF
3 7 (8.54%) BGP
4 2 (2.44%) IPsec
4 2 (2.44%) Cisco ASA
4 2 (2.44%) VPN
5 1 (1.22%) HTTPS
5 1 (1.22%) Internet
5 1 (1.22%) DSL
5 1 (1.22%) Ethernet
Database & Business Intelligence
1 6 (7.32%) MySQL
2 3 (3.66%) Big Data
2 3 (3.66%) Relational Database
3 2 (2.44%) SAS Enterprise Guide
4 1 (1.22%) Hadoop
4 1 (1.22%) Apache Hive
4 1 (1.22%) Sqoop
4 1 (1.22%) SQL Server
4 1 (1.22%) Crystal Reports
4 1 (1.22%) Data Warehouse
4 1 (1.22%) SAP BW
4 1 (1.22%) SAP BI
4 1 (1.22%) SQL Server Reporting Services
4 1 (1.22%) Base SAS
Development Applications
1 2 (2.44%) Dreamweaver
2 1 (1.22%) Balsamiq Mockups
2 1 (1.22%) Visual Studio
General
1 23 (28.05%) Finance
2 13 (15.85%) Manufacturing
2 13 (15.85%) Telecoms
3 12 (14.63%) Electronics
4 11 (13.41%) Retail
5 3 (3.66%) Advertising
6 2 (2.44%) Banking
6 2 (2.44%) Automotive
7 1 (1.22%) Legal
7 1 (1.22%) Pharmaceutical
7 1 (1.22%) Billing
Job Titles
1 18 (21.95%) Developer
2 16 (19.51%) Project Manager
3 15 (18.29%) Analyst
4 7 (8.54%) Technical Project Manager
4 7 (8.54%) Technical Manager
4 7 (8.54%) Designer
5 5 (6.10%) PHP Developer
5 5 (6.10%) Front-End Developer
6 4 (4.88%) Junior
7 3 (3.66%) Architect
7 3 (3.66%) Business Analyst
7 3 (3.66%) Consultant
7 3 (3.66%) Campaign Analyst
7 3 (3.66%) Digital Project Manager
7 3 (3.66%) Data Scientist
8 2 (2.44%) Infrastructure Manager
8 2 (2.44%) WordPress Developer
8 2 (2.44%) UX Designer
8 2 (2.44%) Communications Manager
8 2 (2.44%) Network Engineer
Libraries, Frameworks & Software Standards
1 20 (24.39%) HTML
2 17 (20.73%) CSS
3 10 (12.20%) HTML5
4 5 (6.10%) .NET
4 5 (6.10%) jQuery
5 4 (4.88%) CSS3
6 3 (3.66%) AngularJS
7 2 (2.44%) Apache Cordova
8 1 (1.22%) Itk
8 1 (1.22%) Laravel
8 1 (1.22%) Sass
8 1 (1.22%) LESS
8 1 (1.22%) ASP.NET
8 1 (1.22%) REST
8 1 (1.22%) SOAP
8 1 (1.22%) XML
8 1 (1.22%) XSD
8 1 (1.22%) Flash
8 1 (1.22%) XHTML
8 1 (1.22%) EDI
Miscellaneous
1 14 (17.07%) User Experience
1 14 (17.07%) Analytical Skills
2 12 (14.63%) DTV
3 10 (12.20%) Management Information System
4 6 (7.32%) NHS
5 4 (4.88%) Mobile App
6 3 (3.66%) Data Centre
6 3 (3.66%) Social Media
7 2 (2.44%) Mathematics
7 2 (2.44%) Computer Science
7 2 (2.44%) Performance Metrics
8 1 (1.22%) Algorithms
8 1 (1.22%) Economics
8 1 (1.22%) Data Protection Act
8 1 (1.22%) Informatics
Operating Systems
1 8 (9.76%) UNIX
2 7 (8.54%) Linux
3 6 (7.32%) Solaris
4 2 (2.44%) Android
5 1 (1.22%) VMS
5 1 (1.22%) AIX
Processes & Methodologies
1 28 (34.15%) Digital Marketing
2 15 (18.29%) Analytics
2 15 (18.29%) Business Intelligence
3 14 (17.07%) Web Design
4 13 (15.85%) E-Commerce
5 12 (14.63%) Project Management
5 12 (14.63%) Programme Management
6 11 (13.41%) SEO
7 10 (12.20%) Content Management
7 10 (12.20%) Pay per click
8 9 (10.98%) Dashboard Development
8 9 (10.98%) Online Marketing
8 9 (10.98%) Information Architecture
9 8 (9.76%) CRM
10 6 (7.32%) Workflow
10 6 (7.32%) ITIL
10 6 (7.32%) Data Analysis
10 6 (7.32%) Agile Software Development
10 6 (7.32%) ITIL V3
10 6 (7.32%) Campaign Management
Programming Languages
1 15 (18.29%) JavaScript
2 12 (14.63%) SQL
3 8 (9.76%) PHP
4 3 (3.66%) C#
4 3 (3.66%) Java
5 2 (2.44%) R
6 1 (1.22%) Objective-C
6 1 (1.22%) Apex Code
Qualifications
1 17 (20.73%) Degree
2 10 (12.20%) CCNA
2 10 (12.20%) Cisco Certification
3 4 (4.88%) PMP
3 4 (4.88%) PMI Certification
4 2 (2.44%) CCNP
4 2 (2.44%) Security Cleared
5 1 (1.22%) SC Cleared
Quality Assurance & Compliance
1 3 (3.66%) QA
2 2 (2.44%) PCI DSS
3 1 (1.22%) Data Quality
3 1 (1.22%) HL7
Vendors
1 18 (21.95%) SAP
2 10 (12.20%) Cisco
2 10 (12.20%) Microsoft
2 10 (12.20%) F5
3 7 (8.54%) Adobe
4 6 (7.32%) CheckPoint
5 5 (6.10%) Teradata
5 5 (6.10%) Aprimo
6 4 (4.88%) Google
7 2 (2.44%) Oracle
7 2 (2.44%) Telerik
7 2 (2.44%) Apple
8 1 (1.22%) JD Edwards
8 1 (1.22%) Sage
8 1 (1.22%) Salesforce.com
8 1 (1.22%) Dell
8 1 (1.22%) EMC
8 1 (1.22%) Nortel
8 1 (1.22%) Avaya
8 1 (1.22%) Zend
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