The table below looks at the prevalence of the term Marketing in IT contracts advertised for the West Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 28 April 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
28 Apr 2016
Same period 2015 Same period 2014
Marketing
Rank 107 80 72
Rank change year-on-year
-27 -8
Contract jobs citing Marketing 27 47 45
As % of all contract IT jobs located in the West Midlands 0.94% 1.76% 1.91%
As % of the General category 3.70% 5.93% 5.91%
Number of daily rates quoted 12 30 24
Average daily rate £288 £325 £351
Average daily rate % change year-on-year
-11.53% -7.47%
90% offered a daily rate of more than £168 £260 £300
10% offered a daily rate of more than £398 £425 £443
UK excluding London average daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 3 3 0
Average hourly rate £12.50 £16.00 -
Average hourly rate % change year-on-year
-21.87% -
UK excluding London average hourly rate £18.50 £16.25 £21.50
% change year-on-year
+13.84% -24.41%
Marketing
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the West Midlands region.

General Category
West Midlands
Contract IT job ads with a match in the
General category
730 792 761
As % of all contract IT jobs located in the West Midlands 25.36% 29.60% 32.23%
Number of daily rates quoted 414 426 335
Average daily rate £375 £400 £375
Average daily rate % change year-on-year
-6.25% +6.66%
90% offered a daily rate of more than £200 £260 £213
10% offered a daily rate of more than £515 £525 £500
UK excluding London average daily rate £400 £400 £380
% change year-on-year
- +5.26%
Number of hourly rates quoted 22 60 65
Average hourly rate £19.31 £29.00 £31.00
Average hourly rate % change year-on-year
-33.43% -6.45%
90% offered a hourly rate of more than £10.87 £15.80 £11.00
10% offered a hourly rate of more than £37.50 £37.53 £37.80
UK excluding London average hourly rate £29.00 £25.00 £25.00
% change year-on-year
+16.00% -

Marketing
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the West Midlands region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in the West Midlands

Marketing
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the West Midlands region.

Marketing Daily Rate Trend in the West Midlands

Marketing
Daily Rate Histogram in the West Midlands

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the West Midlands region over the 3 months to 28 April 2016.

Marketing Daily Rate Histogram in the West Midlands

Marketing
Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the West Midlands region.

Marketing Hourly Rate Trend in the West Midlands

Marketing
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the West Midlands region over the 3 months to 28 April 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham -8 13 £345 +3.75% 11
Warwickshire -2 5 £275 -33.33% 8
Coventry -12 4 £204 -37.30% 3
Walsall - 2 £165 -
Staffordshire +11 1 - - 1
Solihull - 1 - - 3
Marketing
England

Marketing
Top 30 Related IT Skills in the West Midlands

For the 6 months to 28 April 2016, IT contractor jobs across the West Midlands region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 20 (35.71%) Finance
2 16 (28.57%) Business Intelligence
3 13 (23.21%) Agile Software Development
4 12 (21.43%) Digital Marketing
5 10 (17.86%) SQL
5 10 (17.86%) Manufacturing
6 9 (16.07%) SAP
6 9 (16.07%) Project Management
7 8 (14.29%) CSS
7 8 (14.29%) HTML
8 7 (12.50%) JavaScript
8 7 (12.50%) Microsoft
8 7 (12.50%) Telecoms
9 6 (10.71%) Electronics
9 6 (10.71%) CMS
9 6 (10.71%) Programme Management
9 6 (10.71%) Content Management
9 6 (10.71%) SAP Oil and Gas
9 6 (10.71%) PHP
9 6 (10.71%) SQL Server
9 6 (10.71%) Analytical Skills
10 5 (8.93%) HTML5
10 5 (8.93%) .NET
10 5 (8.93%) CRM
10 5 (8.93%) PRINCE2
10 5 (8.93%) NHS
10 5 (8.93%) Salesforce.com
10 5 (8.93%) MVC
10 5 (8.93%) Automated Testing
10 5 (8.93%) Stakeholder Management

Marketing
Top Related IT Skills in the West Midlands by Category

For the 6 months to 28 April 2016, IT contractor jobs across the West Midlands region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 6 (10.71%) CMS
2 3 (5.36%) Umbraco
3 2 (3.57%) Drupal
3 2 (3.57%) Sitecore CMS
3 2 (3.57%) Sitefinity
3 2 (3.57%) WordPress
4 1 (1.79%) IBM Notes
4 1 (1.79%) SAS
Applications
1 4 (7.14%) MS Office
2 3 (5.36%) MS Excel
2 3 (5.36%) MS PowerPoint
2 3 (5.36%) Photoshop
3 2 (3.57%) Adobe Illustrator
4 1 (1.79%) Adobe Creative Suite
4 1 (1.79%) InDesign
Business Applications
1 6 (10.71%) SAP Oil and Gas
2 2 (3.57%) Salesforce.com CRM
2 2 (3.57%) SDL Web 8
3 1 (1.79%) Unit4 Business World
Cloud Services
1 2 (3.57%) Heroku
2 1 (1.79%) Adobe Analytics
2 1 (1.79%) Google Analytics
Communications & Networking
1 1 (1.79%) DNS
Database & Business Intelligence
1 6 (10.71%) SQL Server
2 3 (5.36%) MySQL
2 3 (5.36%) SQL Server Integration Services
2 3 (5.36%) SQL Server Reporting Services
3 2 (3.57%) QlikView
3 2 (3.57%) SAP BI
4 1 (1.79%) Base SAS
4 1 (1.79%) Electronic Patient Records
4 1 (1.79%) SAS Enterprise Guide
4 1 (1.79%) SAS Enterprise Miner
4 1 (1.79%) SQL Server 2008
Development Applications
1 2 (3.57%) Grunt
2 1 (1.79%) Appium
2 1 (1.79%) JIRA
2 1 (1.79%) Selenium
General
1 20 (35.71%) Finance
2 10 (17.86%) Manufacturing
3 7 (12.50%) Telecoms
4 6 (10.71%) Electronics
5 4 (7.14%) Advertising
5 4 (7.14%) Automotive
6 3 (5.36%) Retail
7 1 (1.79%) Banking
7 1 (1.79%) Billing
7 1 (1.79%) Multimedia
7 1 (1.79%) Publishing
Job Titles
1 18 (32.14%) Developer
2 12 (21.43%) Analyst
3 8 (14.29%) Project Manager
4 4 (7.14%) Business Analyst
5 3 (5.36%) Analyst Developer
5 3 (5.36%) Business Developer
5 3 (5.36%) Business Intelligence Analyst
5 3 (5.36%) Business Intelligence Developer
5 3 (5.36%) HTML CSS Developer
5 3 (5.36%) HTML Developer
5 3 (5.36%) IT Manager
5 3 (5.36%) PHP Developer
5 3 (5.36%) Salesforce.com Developer
5 3 (5.36%) Senior Manager
6 2 (3.57%) Agile Scrum Master
6 2 (3.57%) Angular Developer
6 2 (3.57%) CMS Business Analyst
6 2 (3.57%) Full Stack Developer
6 2 (3.57%) Head of Communications
6 2 (3.57%) Scrum Master
Libraries, Frameworks & Software Standards
1 8 (14.29%) CSS
1 8 (14.29%) HTML
2 5 (8.93%) .NET
2 5 (8.93%) HTML5
3 3 (5.36%) Visualforce
4 2 (3.57%) AngularJS
4 2 (3.57%) ASP.NET
4 2 (3.57%) ASP.NET MVC
4 2 (3.57%) ASP.NET MVC 4
4 2 (3.57%) ASP.NET MVC 5
4 2 (3.57%) jQuery
4 2 (3.57%) Sass
4 2 (3.57%) Semantic HTML
4 2 (3.57%) Web Services
5 1 (1.79%) CodeIgniter
5 1 (1.79%) Flash
5 1 (1.79%) Symfony
Miscellaneous
1 6 (10.71%) Analytical Skills
2 5 (8.93%) NHS
3 4 (7.14%) Management Information System
3 4 (7.14%) User Experience
4 3 (5.36%) Health Informatics
4 3 (5.36%) Informatics
5 2 (3.57%) Enterprise Software
5 2 (3.57%) PMI
5 2 (3.57%) Social Media
6 1 (1.79%) EPoS
6 1 (1.79%) Graphic Design
6 1 (1.79%) HACMP
6 1 (1.79%) HP Superdome
6 1 (1.79%) iPad
6 1 (1.79%) Mathematics
6 1 (1.79%) New Media
Operating Systems
1 2 (3.57%) Windows
2 1 (1.79%) AIX
2 1 (1.79%) HPUX
2 1 (1.79%) Linux
2 1 (1.79%) Windows 8
2 1 (1.79%) Windows Server
2 1 (1.79%) Windows XP
Processes & Methodologies
1 16 (28.57%) Business Intelligence
2 13 (23.21%) Agile Software Development
3 12 (21.43%) Digital Marketing
4 9 (16.07%) Project Management
5 6 (10.71%) Content Management
5 6 (10.71%) Programme Management
6 5 (8.93%) Automated Testing
6 5 (8.93%) CRM
6 5 (8.93%) MVC
6 5 (8.93%) PRINCE2
6 5 (8.93%) Stakeholder Management
7 4 (7.14%) Analytics
7 4 (7.14%) E-Commerce
7 4 (7.14%) Migration
7 4 (7.14%) TDD
8 3 (5.36%) Data Analysis
8 3 (5.36%) Information Management
8 3 (5.36%) Resource Management
8 3 (5.36%) User Stories
8 3 (5.36%) Web Development
Programming Languages
1 10 (17.86%) SQL
2 7 (12.50%) JavaScript
3 6 (10.71%) PHP
4 3 (5.36%) Apex Code
4 3 (5.36%) C#
4 3 (5.36%) Java
5 2 (3.57%) VBA
6 1 (1.79%) PowerShell
6 1 (1.79%) SAS Macro
Qualifications
1 4 (7.14%) Degree
2 2 (3.57%) PMI Certification
3 1 (1.79%) Security Cleared
System Software
1 1 (1.79%) Active Directory
Systems Management
1 1 (1.79%) SCCM
Vendors
1 9 (16.07%) SAP
2 7 (12.50%) Microsoft
3 5 (8.93%) Salesforce.com
4 4 (7.14%) Adobe
5 3 (5.36%) HP
6 2 (3.57%) Google
6 2 (3.57%) Interwoven
6 2 (3.57%) Oracle
6 2 (3.57%) Sitecore
7 1 (1.79%) Capita
7 1 (1.79%) Ciena
7 1 (1.79%) Lotus
7 1 (1.79%) Omniture
7 1 (1.79%) Salesforce Marketing Cloud
7 1 (1.79%) Teradata