The table below looks at the prevalence of the term Marketing in IT contracts advertised for the West Midlands region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 19 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
19 Feb 2017
Same period 2016 Same period 2015
Marketing
England / West Midlands
Rank 49 107 70
Rank change year-on-year
+58 -37
Contract jobs citing Marketing 78 24 45
As % of all contract IT jobs located in the West Midlands 3.28% 0.91% 2.01%
As % of the General category 11.05% 3.34% 6.28%
Number of daily rates quoted 67 12 37
Median daily rate £425 £405 £350
Median daily rate % change year-on-year
+4.93% +15.71%
90% offered a daily rate of more than £320 £300 £292
10% offered a daily rate of more than £550 £500 £550
UK excluding London median daily rate £400 £364 £365
% change year-on-year
+9.96% -0.34%
Number of hourly rates quoted 3 1 2
Median hourly rate £21.50 £10.81 £26.00
Median hourly rate % change year-on-year
+98.98% -58.44%
UK excluding London median hourly rate £21.50 £19.00 £17.13
% change year-on-year
+13.15% +10.94%

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the West Midlands region.

General Category
West Midlands
Contract IT job ads with a match in the
General category
706 719 716
As % of all contract IT jobs located in the West Midlands 29.69% 27.27% 32.05%
Number of daily rates quoted 417 426 385
Median daily rate £411 £400 £375
Median daily rate % change year-on-year
+2.81% +6.66%
90% offered a daily rate of more than £250 £256 £250
10% offered a daily rate of more than £525 £550 £525
UK excluding London median daily rate £410 £400 £400
% change year-on-year
+2.50% -
Number of hourly rates quoted 38 27 51
Median hourly rate £24.50 £21.00 £27.79
Median hourly rate % change year-on-year
+16.66% -24.43%
90% offered a hourly rate of more than £11.33 £16.20 £11.00
10% offered a hourly rate of more than £30.74 £42.50 £36.50
UK excluding London median hourly rate £25.00 £32.75 £22.50
% change year-on-year
-23.66% +45.55%

Marketing
Jobs Demand Trend in the West Midlands

The demand trend of contract jobs across the West Midlands region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in the West Midlands

Marketing
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the West Midlands region.

Marketing Daily Rate Trend in the West Midlands

Marketing
Daily Rate Histogram in the West Midlands

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the West Midlands region over the 3 months to 19 February 2017.

Marketing Daily Rate Histogram in the West Midlands

Marketing
Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the West Midlands region.

Marketing Hourly Rate Trend in the West Midlands

Marketing
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the West Midlands region over the 3 months to 19 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Coventry +21 37 £450 +50.00% 7
Birmingham +5 13 £365 +2.45% 12
Warwickshire 0 8 £456 - 8
Staffordshire 0 5 £275 -24.13% 9
Solihull -7 2 £450 -7.69% 2
Sutton Coldfield - 2 £588 - 1
Marketing
England

Marketing
Top 30 Related IT Skills in the West Midlands

For the 6 months to 19 February 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Midlands region with a requirement for Marketing.

1 51 (41.80%) Agile Software Development
2 39 (31.97%) JavaScript
3 38 (31.15%) CRM
4 33 (27.05%) Microsoft
5 32 (26.23%) SQL
5 32 (26.23%) CSS
5 32 (26.23%) Dynamics CRM
6 31 (25.41%) HTML
7 26 (21.31%) MVC
8 25 (20.49%) Migration
8 25 (20.49%) .NET
9 24 (19.67%) Web Services
9 24 (19.67%) Finance
9 24 (19.67%) Data Migration
10 23 (18.85%) Microsoft Azure
10 23 (18.85%) TDD
10 23 (18.85%) ASP.NET
10 23 (18.85%) BDD
11 22 (18.03%) ASP.NET Web API
11 22 (18.03%) Project Management
11 22 (18.03%) ASP.NET MVC
12 21 (17.21%) Data Conversion
12 21 (17.21%) Stakeholder Management
12 21 (17.21%) Business Intelligence
12 21 (17.21%) Campaign Management
13 19 (15.57%) MS Excel
14 17 (13.93%) Scrum
14 17 (13.93%) Web Development
15 16 (13.11%) Analytics
16 15 (12.30%) Social Media

Marketing
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (2.46%) Apache
2 2 (1.64%) SAS
2 2 (1.64%) SharePoint
3 1 (0.82%) BizTalk Server
3 1 (0.82%) ColdFusion
3 1 (0.82%) Confluence
3 1 (0.82%) Tomcat
3 1 (0.82%) WebLogic
Applications
1 19 (15.57%) MS Excel
2 14 (11.48%) MS PowerPoint
3 12 (9.84%) MS Visio
4 11 (9.02%) Adobe Creative Suite
5 3 (2.46%) MS Project
6 2 (1.64%) MS Office
6 2 (1.64%) SPSS
7 1 (0.82%) Adobe Illustrator
7 1 (0.82%) HipChat
7 1 (0.82%) Photoshop
Business Applications
1 32 (26.23%) Dynamics CRM
2 6 (4.92%) SAP Oil and Gas
3 2 (1.64%) FastStats
Cloud Services
1 23 (18.85%) Microsoft Azure
2 2 (1.64%) Adobe Analytics
2 2 (1.64%) SaaS
3 1 (0.82%) G Suite
3 1 (0.82%) IaaS
3 1 (0.82%) Oracle CX
3 1 (0.82%) PaaS
Communications & Networking
1 1 (0.82%) DHCP
1 1 (0.82%) DNS
1 1 (0.82%) LDAP
Database & Business Intelligence
1 11 (9.02%) Big Data
2 4 (3.28%) Data Warehouse
3 2 (1.64%) BusinessObjects
3 2 (1.64%) MySQL
3 2 (1.64%) Oracle Reports
3 2 (1.64%) Power BI
3 2 (1.64%) Qlik Sense
3 2 (1.64%) QlikView
3 2 (1.64%) SQL Server Reporting Services
4 1 (0.82%) Oracle BI EE
4 1 (0.82%) Oracle Database
4 1 (0.82%) Relational Database
4 1 (0.82%) SQL Server
4 1 (0.82%) SQL Server Analysis Services
4 1 (0.82%) SQL Server Integration Services
Development Applications
1 11 (9.02%) Axure RP
1 11 (9.02%) Balsamiq Mockups
2 3 (2.46%) JIRA
2 3 (2.46%) Visual Studio
3 2 (1.64%) Protractor
3 2 (1.64%) Team Foundation Server
3 2 (1.64%) TeamCity
4 1 (0.82%) Git (software)
4 1 (0.82%) Jasmine
4 1 (0.82%) Moq
4 1 (0.82%) NUnit
4 1 (0.82%) Subversion
4 1 (0.82%) Visual Studio Team System
General
1 24 (19.67%) Finance
2 15 (12.30%) Telecoms
3 14 (11.48%) Retail
4 12 (9.84%) Manufacturing
5 8 (6.56%) Automotive
6 7 (5.74%) Electronics
7 6 (4.92%) Banking
8 2 (1.64%) Advertising
9 1 (0.82%) Law
9 1 (0.82%) Publishing
Job Titles
1 42 (34.43%) Developer
2 20 (16.39%) CRM Developer
3 19 (15.57%) Analyst
4 12 (9.84%) Architect
5 11 (9.02%) Business Analyst
5 11 (9.02%) Dynamics CRM Developer
6 10 (8.20%) Project Manager
7 9 (7.38%) CRM Architect
7 9 (7.38%) Salesforce Developer
8 8 (6.56%) User Researcher
9 7 (5.74%) Consultant
9 7 (5.74%) Dynamics CRM Architect
9 7 (5.74%) Microsoft Developer
10 6 (4.92%) Senior Developer
11 5 (4.10%) Senior Salesforce Developer
12 4 (3.28%) Insight Analyst
13 3 (2.46%) Agile Developer
13 3 (2.46%) CRM Analyst
13 3 (2.46%) CRM Business Analyst
13 3 (2.46%) Senior Business Analyst
Libraries, Frameworks & Software Standards
1 32 (26.23%) CSS
2 31 (25.41%) HTML
3 25 (20.49%) .NET
4 24 (19.67%) Web Services
5 23 (18.85%) ASP.NET
6 22 (18.03%) ASP.NET MVC
6 22 (18.03%) ASP.NET Web API
7 10 (8.20%) jQuery
7 10 (8.20%) SOAP
8 9 (7.38%) REST
8 9 (7.38%) Visualforce
9 5 (4.10%) HTML5
10 4 (3.28%) AngularJS
11 3 (2.46%) .NET Framework
11 3 (2.46%) Ajax
11 3 (2.46%) CSS3
11 3 (2.46%) Entity Framework
12 2 (1.64%) Highcharts JS
12 2 (1.64%) Sass
12 2 (1.64%) WCF
Miscellaneous
1 21 (17.21%) Data Conversion
2 15 (12.30%) Social Media
3 12 (9.84%) Visualisation
4 11 (9.02%) Credit Risk
4 11 (9.02%) User Experience
5 9 (7.38%) Analytical Skills
6 6 (4.92%) Computer Science
7 3 (2.46%) Statistics
8 1 (0.82%) CMDB
8 1 (0.82%) Copywriting
8 1 (0.82%) Data Extraction
8 1 (0.82%) Data Integration
8 1 (0.82%) Health Informatics
8 1 (0.82%) Informatics
8 1 (0.82%) N-Tier
8 1 (0.82%) Smart Meter
Operating Systems
1 4 (3.28%) Windows
2 3 (2.46%) Linux
2 3 (2.46%) Windows Vista
3 1 (0.82%) Unix
3 1 (0.82%) Windows Server
Processes & Methodologies
1 51 (41.80%) Agile Software Development
2 38 (31.15%) CRM
3 26 (21.31%) MVC
4 25 (20.49%) Migration
5 24 (19.67%) Data Migration
6 23 (18.85%) BDD
6 23 (18.85%) TDD
7 22 (18.03%) Project Management
8 21 (17.21%) Business Intelligence
8 21 (17.21%) Campaign Management
8 21 (17.21%) Stakeholder Management
9 17 (13.93%) Scrum
9 17 (13.93%) Web Development
10 16 (13.11%) Analytics
11 14 (11.48%) Kanban
12 13 (10.66%) Functional Testing
13 12 (9.84%) BPR
13 12 (9.84%) Change Management
13 12 (9.84%) PRINCE2
14 11 (9.02%) Psychology
Programming Languages
1 39 (31.97%) JavaScript
2 32 (26.23%) SQL
3 4 (3.28%) C#
4 3 (2.46%) Java
4 3 (2.46%) PHP
5 2 (1.64%) Python
6 1 (0.82%) Apex Code
6 1 (0.82%) C
6 1 (0.82%) Go
6 1 (0.82%) R
6 1 (0.82%) Ruby
6 1 (0.82%) T-SQL
6 1 (0.82%) XPath
Qualifications
1 8 (6.56%) Degree
1 8 (6.56%) Security Cleared
2 2 (1.64%) SC Cleared
3 1 (0.82%) BPSS Clearance
3 1 (0.82%) CIPD
3 1 (0.82%) MCIPD
3 1 (0.82%) PMI Certification
3 1 (0.82%) PMP
Quality Assurance & Compliance
1 4 (3.28%) QA
2 2 (1.64%) Data Quality
3 1 (0.82%) Disclosure Scotland
3 1 (0.82%) SLA
System Software
1 1 (0.82%) Active Directory
1 1 (0.82%) VMware ESX
Vendors
1 33 (27.05%) Microsoft
2 14 (11.48%) Adobe
3 10 (8.20%) Salesforce.com
4 7 (5.74%) SAP
5 6 (4.92%) Oracle
6 3 (2.46%) Ab Initio
6 3 (2.46%) Informatica
7 2 (1.64%) Omniture
7 2 (1.64%) Tableau
8 1 (0.82%) Google
8 1 (0.82%) LANDesk
8 1 (0.82%) OpenText
8 1 (0.82%) ServiceNow
8 1 (0.82%) Teradata
8 1 (0.82%) VMware