The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Surrey region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 25 August 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
25 Aug 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 92 91 90
Rank change year-on-year
-1 -1
Contract jobs citing Google Analytics 4 3 1
As % of all contract IT jobs located in Surrey 0.33% 0.21% 0.077%
As % of the Cloud Services category 1.85% 2.80% 2.22%
Number of daily rates quoted 2 2 0
Median daily rate £350 £375 -
Median daily rate % change year-on-year
-6.72% -
UK excluding London median daily rate £300 £363 £280
% change year-on-year
-17.24% +29.46%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £19.61 £14.50 £11.00
% change year-on-year
+35.24% +31.81%
Google Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Surrey region.

Cloud Services Category
Surrey
Contract IT job ads with a match in the
Cloud Services category
216 107 45
As % of all contract IT jobs located in Surrey 17.81% 7.64% 3.46%
Number of daily rates quoted 173 63 28
Median daily rate £450 £400 £400
Median daily rate % change year-on-year
+12.50% -
90% offered a daily rate of more than £320 £225 £175
10% offered a daily rate of more than £550 £510 £543
UK excluding London median daily rate £425 £400 £388
% change year-on-year
+6.25% +3.22%
Number of hourly rates quoted 0 1 1
Median hourly rate - £21.50 £14.00
Median hourly rate % change year-on-year
- +53.57%
UK excluding London median hourly rate £17.75 £22.50 £17.25
% change year-on-year
-21.11% +30.43%

Google Analytics
Jobs Demand Trend in Surrey

The demand trend of contract jobs across the Surrey region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Surrey

Google Analytics
Daily Rate Trend in Surrey

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Surrey region.

Google Analytics Daily Rate Trend in Surrey

Google Analytics
Daily Rate Histogram in Surrey

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the Surrey region over the 3 months to 25 August 2016.

Google Analytics Daily Rate Histogram in Surrey

Google Analytics
Hourly Rate Trend in Surrey

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the Surrey region.

Google Analytics Hourly Rate Trend in Surrey

Google Analytics
Top 30 Related IT Skills in Surrey

For the 6 months to 25 August 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Surrey region with a requirement for Google Analytics.

1 7 (100.00%) Marketing
1 7 (100.00%) Google
1 7 (100.00%) Analytics
2 6 (85.71%) Analytical Skills
3 5 (71.43%) CMS
3 5 (71.43%) SEO
4 4 (57.14%) B2C
4 4 (57.14%) HTML
5 3 (42.86%) Content Management
5 3 (42.86%) Social Media
5 3 (42.86%) Pay per click
5 3 (42.86%) Digital Marketing
5 3 (42.86%) Link Building
6 2 (28.57%) Drupal
6 2 (28.57%) Email Marketing
6 2 (28.57%) Algorithms
6 2 (28.57%) Brand Awareness
6 2 (28.57%) Website Architecture
6 2 (28.57%) SmartFocus
6 2 (28.57%) Marketing Strategy
6 2 (28.57%) Digital Media
6 2 (28.57%) Regular Expression
6 2 (28.57%) Campaign Management
6 2 (28.57%) Deep Learning
6 2 (28.57%) MS PowerPoint
6 2 (28.57%) DoubleClick
6 2 (28.57%) Retail
6 2 (28.57%) Taxonomies
6 2 (28.57%) Degree
6 2 (28.57%) CSS

Google Analytics
Top Related IT Skills in Surrey by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (71.43%) CMS
2 2 (28.57%) Apache
2 2 (28.57%) Drupal
Applications
1 2 (28.57%) MS Excel
1 2 (28.57%) MS PowerPoint
Cloud Services
1 2 (28.57%) SmartFocus
General
1 7 (100.00%) Marketing
2 2 (28.57%) Brand Awareness
2 2 (28.57%) Finance
2 2 (28.57%) Retail
Job Titles
1 2 (28.57%) Analytics Manager
1 2 (28.57%) Campaign Manager
1 2 (28.57%) Digital Analytics Manager
1 2 (28.57%) Email Executive
1 2 (28.57%) Email Marketing Executive
1 2 (28.57%) Google Analytics Manager
1 2 (28.57%) Head of SEO
1 2 (28.57%) Marketing Campaign Manager
1 2 (28.57%) Marketing Executive
1 2 (28.57%) Marketing Manager
1 2 (28.57%) SEO Manager
2 1 (14.29%) SEO Executive
Libraries, Frameworks & Software Standards
1 4 (57.14%) HTML
2 2 (28.57%) CSS
2 2 (28.57%) Regular Expression
Miscellaneous
1 6 (85.71%) Analytical Skills
2 3 (42.86%) Social Media
3 2 (28.57%) Algorithms
3 2 (28.57%) Digital Media
3 2 (28.57%) Taxonomies
4 1 (14.29%) Copywriting
Processes & Methodologies
1 7 (100.00%) Analytics
2 5 (71.43%) SEO
3 4 (57.14%) B2C
4 3 (42.86%) Content Management
4 3 (42.86%) Digital Marketing
4 3 (42.86%) Link Building
4 3 (42.86%) Pay per click
5 2 (28.57%) Campaign Management
5 2 (28.57%) Deep Learning
5 2 (28.57%) Email Marketing
5 2 (28.57%) Marketing Strategy
5 2 (28.57%) Website Architecture
Qualifications
1 2 (28.57%) Degree
Vendors
1 7 (100.00%) Google
2 2 (28.57%) DoubleClick
2 2 (28.57%) Microsoft