The first table below looks at the demand for Analytics skills in IT contracts advertised for the Swindon region. Included is a guide to the average contractor rates offered in IT contracts that have cited Analytics over the 3 months to 23 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Swindon region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
23 May 2013
Same period 2012 Same period 2011
Analytics
Rank 36 35 35
Rank change year-on-year
-1 0
Contract jobs citing Analytics 3 3 2
As % of all contract IT jobs located in Swindon 1.027% 0.829% 0.621%
As % of the Processes & Methodologies category 1.357% 1.224% 0.862%
Number of daily rates quoted 3 3 2
Average daily rate £450 £160 £200
Average daily rate % change year-on-year
+181.25% -20.00%
UK excluding London average daily rate £325 £375 £375
% change year-on-year
-13.33% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £32.50 £16.50 £22.50
% change year-on-year
+96.96% -26.66%
All Processes & Methodologies
Swindon
Contract IT job ads with a match in the
Processes & Methodologies category
221 245 232
As % of all contract IT jobs located in Swindon 75.68% 67.68% 72.05%
Number of daily rates quoted 177 178 140
Average daily rate £425 £425 £438
Average daily rate % change year-on-year
- -2.85%
90% offered a daily rate of more than £325 £250 £264
10% offered a daily rate of more than £500 £500 £500
UK excluding London average daily rate £365 £365 £375
% change year-on-year
- -2.66%
Number of hourly rates quoted 8 3 10
Average hourly rate £14.50 £22.50 £21.75
Average hourly rate % change year-on-year
-35.55% +3.44%
90% offered a hourly rate of more than £13.00 £15.70 £11.15
10% offered a hourly rate of more than £18.00 £30.50 £34.50
UK excluding London average hourly rate £30.45 £25.00 £29.00
% change year-on-year
+21.78% -13.79%
Analytics
Wiltshire

Analytics
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Analytics across the Swindon region as a proportion of the total demand within the Processes & Methodologies category.

Swindon Analytics Jobs Demand Trend

Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Analytics across the Swindon region.

Swindon Analytics Daily Rate Trend

Analytics
Top 30 Related IT Skills

For the 6 months to 23 May 2013, IT contractor jobs across the Swindon region citing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Analytics.

1 12 (80.00%) Web Analytics
2 11 (73.33%) Finance
3 8 (53.33%) Content Management
4 7 (46.67%) Marketing
5 4 (26.67%) Retail
5 4 (26.67%) Internet
5 4 (26.67%) Degree
6 3 (20.00%) Data Analytics
6 3 (20.00%) Mathematics
6 3 (20.00%) Product Marketing
6 3 (20.00%) R
6 3 (20.00%) New Media
6 3 (20.00%) Big Data
6 3 (20.00%) MATLAB
6 3 (20.00%) Advertising
6 3 (20.00%) Stakeholder Management
6 3 (20.00%) C++
6 3 (20.00%) Photoshop
6 3 (20.00%) SAS
6 3 (20.00%) SPSS
6 3 (20.00%) Data Management
6 3 (20.00%) Adobe Illustrator
6 3 (20.00%) Web Design
6 3 (20.00%) Banking
6 3 (20.00%) Omniture
7 2 (13.33%) SEO
7 2 (13.33%) Adobe
7 2 (13.33%) CSS
7 2 (13.33%) HTML
7 2 (13.33%) Online Banking

Analytics
Top Related IT Skills by Category

For the 6 months to 23 May 2013, IT contractor jobs across the Swindon region citing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Analytics. Up to 20 skills are shown per category.

Application Development
1 2 (13.33%) CSS
1 2 (13.33%) HTML
Application Platforms
1 3 (20.00%) SAS
2 1 (6.667%) CMS
Applications
1 3 (20.00%) Photoshop
1 3 (20.00%) SPSS
1 3 (20.00%) Adobe Illustrator
Communications & Networking
1 4 (26.67%) Internet
2 1 (6.667%) Intranet
Database & Business Intelligence
1 3 (20.00%) Big Data
2 1 (6.667%) Data Warehouse
General
1 11 (73.33%) Finance
2 7 (46.67%) Marketing
3 4 (26.67%) Retail
4 3 (20.00%) Advertising
4 3 (20.00%) Banking
5 1 (6.667%) Retail Banking
Job Titles
1 4 (26.67%) Analyst
1 4 (26.67%) Coordinator
2 3 (20.00%) Web Production Manager
2 3 (20.00%) Production Manager
2 3 (20.00%) Data Manager
2 3 (20.00%) Web Analyst
2 3 (20.00%) Web Manager
3 1 (6.667%) Junior Analyst
3 1 (6.667%) Marketing Assistant
3 1 (6.667%) Junior
3 1 (6.667%) Content Editor
3 1 (6.667%) Marketing Analyst
Miscellaneous
1 3 (20.00%) Mathematics
1 3 (20.00%) New Media
2 2 (13.33%) Online Banking
3 1 (6.667%) Mobile Banking
Processes & Methodologies
1 12 (80.00%) Web Analytics
2 8 (53.33%) Content Management
3 3 (20.00%) Data Analytics
3 3 (20.00%) Product Marketing
3 3 (20.00%) Stakeholder Management
3 3 (20.00%) Data Management
3 3 (20.00%) Web Design
4 2 (13.33%) SEO
5 1 (6.667%) Customer Insight
5 1 (6.667%) Web Development
Programming Languages
1 3 (20.00%) R
1 3 (20.00%) MATLAB
1 3 (20.00%) C++
Qualifications
1 4 (26.67%) Degree
2 1 (6.667%) Security Cleared
Vendors
1 3 (20.00%) Omniture
2 2 (13.33%) Adobe