The table below looks at the statistics for Analytics skills in IT contracts advertised for the Swindon region. Included is a guide to the average contractor rates offered in IT contracts that have cited Analytics over the 3 months to 22 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 Aug 2014
Same period 2013 Same period 2012
Analytics
Rank 32 38 37
Rank change year-on-year
+6 -1
Contract jobs citing Analytics 12 1 2
As % of all contract IT jobs located in Swindon 2.76% 0.27% 0.57%
As % of the Processes & Methodologies category 3.61% 0.39% 0.84%
Number of daily rates quoted 9 1 2
Average daily rate
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£320 £378 £189
Average daily rate % change year-on-year
-15.23% +100.00%
90% offered a daily rate of more than £295 £378 £188
10% offered a daily rate of more than £450 £378 £190
UK excluding London average daily rate £400 £348 £375
% change year-on-year
+15.10% -7.33%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £19.00 £46.00 £19.75
% change year-on-year
-58.69% +132.91%
Analytics
Wiltshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Swindon region.

Processes & Methodologies Category
Swindon
Contract IT job ads with a match in the
Processes & Methodologies category
332 259 237
As % of all contract IT jobs located in Swindon 76.32% 70.96% 67.52%
Number of daily rates quoted 265 185 154
Average daily rate £438 £420 £400
Average daily rate % change year-on-year
+4.16% +5.00%
90% offered a daily rate of more than £275 £250 £263
10% offered a daily rate of more than £525 £513 £500
UK excluding London average daily rate £375 £370 £363
% change year-on-year
+1.35% +2.06%
Number of hourly rates quoted 4 5 8
Average hourly rate £23.85 £13.50 £21.50
Average hourly rate % change year-on-year
+76.62% -37.20%
90% offered a hourly rate of more than £22.69 £11.80 £12.50
10% offered a hourly rate of more than £95.00 £19.90 £32.50
UK excluding London average hourly rate £25.00 £30.00 £31.00
% change year-on-year
-16.66% -3.22%

Analytics
Jobs Demand Trend in Swindon

This chart provides a 3-month moving total of IT contractor jobs citing Analytics across the Swindon region as a proportion of the total demand within the Processes & Methodologies category.

Analytics Jobs Demand Trend in Swindon

Analytics
Daily Rate Trend in Swindon

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Analytics across the Swindon region.

Analytics Daily Rate Trend in Swindon

Analytics
Daily Rate Histogram in Swindon

This chart provides a histogram of daily rates quoted in contract IT jobs citing Analytics across the Swindon region over the 3 months to 22 August 2014.

Analytics Daily Rate Histogram in Swindon

Analytics
Top 30 Related IT Skills in Swindon

For the 6 months to 22 August 2014, IT contractor jobs across the Swindon region citing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Analytics.

1 20 (90.91%) Finance
2 12 (54.55%) Marketing
3 11 (50.00%) Project Management
4 9 (40.91%) WebTrends
4 9 (40.91%) Google
4 9 (40.91%) Google Analytics
4 9 (40.91%) Digital Media
5 8 (36.36%) SEO
5 8 (36.36%) Pay per click
6 7 (31.82%) Degree
6 7 (31.82%) Continuous Improvement
6 7 (31.82%) SharePoint
7 6 (27.27%) Change Management
7 6 (27.27%) Benchmarking
7 6 (27.27%) Portfolio Management
7 6 (27.27%) Dependency Management
7 6 (27.27%) Performance Management
7 6 (27.27%) Project Planning
8 5 (22.73%) Digital Marketing
8 5 (22.73%) CMS
9 4 (18.18%) Management Information System
9 4 (18.18%) Social Media
9 4 (18.18%) Omniture
10 3 (13.64%) Data Warehouse
11 2 (9.09%) Risk Management
11 2 (9.09%) Content Management
11 2 (9.09%) FMCG
12 1 (4.55%) Oracle Fusion
12 1 (4.55%) Product Management
12 1 (4.55%) Marketing Management

Analytics
Top Related IT Skills in Swindon by Category

For the 6 months to 22 August 2014, IT contractor jobs across the Swindon region citing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Analytics. Up to 20 skills are shown per category.

Application Platforms
1 7 (31.82%) SharePoint
2 5 (22.73%) CMS
3 1 (4.55%) SAS
Business Applications
1 9 (40.91%) WebTrends
1 9 (40.91%) Google Analytics
2 1 (4.55%) PeopleSoft HRMS
Communications & Networking
1 1 (4.55%) SMS
Database & Business Intelligence
1 3 (13.64%) Data Warehouse
2 1 (4.55%) Data Mart
General
1 20 (90.91%) Finance
2 12 (54.55%) Marketing
3 1 (4.55%) Banking
3 1 (4.55%) Legal
Job Titles
1 7 (31.82%) PMO Analyst
1 7 (31.82%) Analyst
2 5 (22.73%) PPC Specialist
2 5 (22.73%) PPC Manager
2 5 (22.73%) PPC Analyst
2 5 (22.73%) PPC Executive
3 4 (18.18%) Project Manager
4 3 (13.64%) Digital Producer
5 2 (9.09%) Content Editor
6 1 (4.55%) Digital Project Manager
6 1 (4.55%) Business Intelligence Project Manager
6 1 (4.55%) Business Intelligence Manager
6 1 (4.55%) SAS Developer
6 1 (4.55%) Business Project Manager
6 1 (4.55%) Business Manager
6 1 (4.55%) Developer
6 1 (4.55%) Coordinator
6 1 (4.55%) Architect
Libraries, Frameworks & Software Standards
1 1 (4.55%) Oracle Fusion
Miscellaneous
1 9 (40.91%) Digital Media
2 4 (18.18%) Management Information System
2 4 (18.18%) Social Media
3 2 (9.09%) FMCG
4 1 (4.55%) Visualisation
4 1 (4.55%) Data Integration
Processes & Methodologies
1 11 (50.00%) Project Management
2 8 (36.36%) SEO
2 8 (36.36%) Pay per click
3 7 (31.82%) Continuous Improvement
4 6 (27.27%) Change Management
4 6 (27.27%) Benchmarking
4 6 (27.27%) Portfolio Management
4 6 (27.27%) Dependency Management
4 6 (27.27%) Performance Management
4 6 (27.27%) Project Planning
5 5 (22.73%) Digital Marketing
6 2 (9.09%) Risk Management
6 2 (9.09%) Content Management
7 1 (4.55%) Product Management
7 1 (4.55%) Marketing Management
7 1 (4.55%) Customer Insight
7 1 (4.55%) Telemarketing
7 1 (4.55%) Information Management
7 1 (4.55%) Data Analysis
7 1 (4.55%) Web Analytics
Programming Languages
1 1 (4.55%) SQL
1 1 (4.55%) VBA
Qualifications
1 7 (31.82%) Degree
Quality Assurance & Compliance
1 1 (4.55%) Basel III
1 1 (4.55%) CRD IV
1 1 (4.55%) COREP
1 1 (4.55%) FINREP
Vendors
1 9 (40.91%) Google
2 4 (18.18%) Omniture
3 1 (4.55%) Oracle
3 1 (4.55%) PeopleSoft