The first table below looks at the demand for Analytics skills in IT contracts advertised for the Swindon region. Included is a guide to the average contractor rates offered in IT contracts that have cited Analytics over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Swindon region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Analytics
Rank 43 37 37
Rank change year-on-year
-6 0
Contract jobs citing Analytics 6 1 4
As % of all contract IT jobs located in Swindon 1.35% 0.37% 1.08%
As % of the Processes & Methodologies category 1.73% 0.47% 1.56%
Number of daily rates quoted 6 1 4
Average daily rate £365 £288 £273
Average daily rate % change year-on-year
+26.95% +5.50%
90% offered a daily rate of more than £220 £288 £160
10% offered a daily rate of more than £775 £288 £413
UK excluding London average daily rate £400 £350 £354
% change year-on-year
+14.28% -1.06%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £40.00 £26.25 £16.50
% change year-on-year
+52.38% +59.09%
Processes & Methodologies Category
Swindon
Contract IT job ads with a match in the
Processes & Methodologies category
347 215 256
As % of all contract IT jobs located in Swindon 78.15% 79.63% 69.19%
Number of daily rates quoted 268 176 189
Average daily rate £413 £423 £418
Average daily rate % change year-on-year
-2.36% +1.19%
90% offered a daily rate of more than £275 £325 £248
10% offered a daily rate of more than £525 £500 £525
UK excluding London average daily rate £375 £360 £370
% change year-on-year
+4.16% -2.70%
Number of hourly rates quoted 8 2 6
Average hourly rate £23.00 £13.50 £12.00
Average hourly rate % change year-on-year
+70.37% +12.50%
UK excluding London average hourly rate £30.00 £32.00 £27.50
% change year-on-year
-6.25% +16.36%
Analytics
Wiltshire

Analytics
Jobs Demand Trend in Swindon

This chart provides a 3-month moving total of IT contractor jobs citing Analytics across the Swindon region as a proportion of the total demand within the Processes & Methodologies category.

Analytics Jobs Demand Trend in Swindon

Analytics
Daily Rate Trend in Swindon

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Analytics across the Swindon region.

Analytics Daily Rate Trend in Swindon

Analytics
Daily Rate Histogram in Swindon

This chart provides a histogram of daily rates quoted in contract IT jobs citing Analytics across the Swindon region over the 3 months to 18 April 2014.

Analytics Daily Rate Histogram in Swindon

Analytics
Top 30 Related IT Skills in Swindon

For the 6 months to 18 April 2014, IT contractor jobs across the Swindon region citing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Analytics.

1 9 (75.00%) Finance
2 6 (50.00%) Marketing
2 6 (50.00%) Degree
3 3 (25.00%) Google Analytics
3 3 (25.00%) Omniture
3 3 (25.00%) Google
3 3 (25.00%) Pay per click
3 3 (25.00%) Social Media
3 3 (25.00%) Digital Media
3 3 (25.00%) SEO
3 3 (25.00%) Banking
3 3 (25.00%) Cognos TM1
3 3 (25.00%) Web Analytics
3 3 (25.00%) Cognos
3 3 (25.00%) WebTrends
3 3 (25.00%) Project Management
4 2 (16.67%) Data Warehouse
4 2 (16.67%) SQL
4 2 (16.67%) VBA
4 2 (16.67%) Data Analysis
4 2 (16.67%) Content Management
4 2 (16.67%) COREP
4 2 (16.67%) FINREP
4 2 (16.67%) CRD IV
4 2 (16.67%) Basel III
5 1 (8.33%) SiteCatalyst
5 1 (8.33%) CIMA
5 1 (8.33%) Change Management
5 1 (8.33%) MS PowerPoint
5 1 (8.33%) MS Excel

Analytics
Top Related IT Skills in Swindon by Category

For the 6 months to 18 April 2014, IT contractor jobs across the Swindon region citing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Analytics. Up to 20 skills are shown per category.

Applications
1 1 (8.33%) MS PowerPoint
1 1 (8.33%) MS Excel
Business Applications
1 3 (25.00%) Google Analytics
1 3 (25.00%) Cognos TM1
1 3 (25.00%) WebTrends
2 1 (8.33%) SiteCatalyst
Database & Business Intelligence
1 2 (16.67%) Data Warehouse
General
1 9 (75.00%) Finance
2 6 (50.00%) Marketing
3 3 (25.00%) Banking
Job Titles
1 3 (25.00%) Content Editor
1 3 (25.00%) TM1 Developer
1 3 (25.00%) Developer
1 3 (25.00%) Cognos Developer
2 2 (16.67%) Digital Producer
3 1 (8.33%) Web Producer
3 1 (8.33%) Project Manager
Miscellaneous
1 3 (25.00%) Social Media
1 3 (25.00%) Digital Media
Processes & Methodologies
1 3 (25.00%) Pay per click
1 3 (25.00%) SEO
1 3 (25.00%) Web Analytics
1 3 (25.00%) Project Management
2 2 (16.67%) Data Analysis
2 2 (16.67%) Content Management
3 1 (8.33%) Change Management
Programming Languages
1 2 (16.67%) SQL
1 2 (16.67%) VBA
Qualifications
1 6 (50.00%) Degree
2 1 (8.33%) CIMA
2 1 (8.33%) ACCA
Quality Assurance & Compliance
1 2 (16.67%) COREP
1 2 (16.67%) FINREP
1 2 (16.67%) CRD IV
1 2 (16.67%) Basel III
Vendors
1 3 (25.00%) Omniture
1 3 (25.00%) Google
1 3 (25.00%) Cognos
2 1 (8.33%) Microsoft