The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Swindon region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 18 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Dec 2014
Same period 2013 Same period 2012
Google Analytics
Rank 39 33 -
Rank change year-on-year
-6 -
Contract jobs citing Google Analytics 5 3 0
As % of all contract IT jobs located in Swindon 1.12% 0.91% -
As % of the Business Applications category 20.00% 9.09% -
Number of daily rates quoted 5 1 0
Average daily rate
Keep up to 90%
of your Daily Rate
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£300 £375 -
Average daily rate % change year-on-year
-20.00% -
UK excluding London average daily rate £300 £398 £225
% change year-on-year
-24.52% +76.66%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £14.02 £13.00
% change year-on-year
- +7.84%
Google Analytics
Wiltshire

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the Swindon region.

Business Applications Category
Swindon
Contract IT job ads with a match in the
Business Applications category
25 33 52
As % of all contract IT jobs located in Swindon 5.59% 10.06% 13.58%
Number of daily rates quoted 22 24 45
Average daily rate £409 £418 £425
Average daily rate % change year-on-year
-2.09% -1.76%
90% offered a daily rate of more than £269 £330 £350
10% offered a daily rate of more than £563 £488 £475
UK excluding London average daily rate £425 £420 £410
% change year-on-year
+1.19% +2.43%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £17.50 £35.00 £36.00
% change year-on-year
-50.00% -2.77%

Google Analytics
Jobs Demand Trend in Swindon

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Swindon region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Swindon

Google Analytics
Daily Rate Trend in Swindon

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Swindon region.

Google Analytics Daily Rate Trend in Swindon

Google Analytics
Daily Rate Histogram in Swindon

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the Swindon region over the 3 months to 18 December 2014.

Google Analytics Daily Rate Histogram in Swindon

Google Analytics
Top 30 Related IT Skills in Swindon

For the 6 months to 18 December 2014, IT contractor jobs across the Swindon region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 7 (100.00%) Google
1 7 (100.00%) Analytics
2 6 (85.71%) Finance
3 5 (71.43%) WebTrends
3 5 (71.43%) Marketing
4 4 (57.14%) CMS
5 3 (42.86%) Digital Marketing
6 2 (28.57%) Web Analytics
6 2 (28.57%) Omniture
6 2 (28.57%) Degree
6 2 (28.57%) Pay per click
6 2 (28.57%) Change Management
6 2 (28.57%) SEO
6 2 (28.57%) Content Management
6 2 (28.57%) Project Management
6 2 (28.57%) Business Intelligence
6 2 (28.57%) Adobe
6 2 (28.57%) Digital Media
6 2 (28.57%) Customer Insight
6 2 (28.57%) User Experience
7 1 (14.29%) Data-Driven Marketing
7 1 (14.29%) HTML
7 1 (14.29%) VB
7 1 (14.29%) Photoshop
7 1 (14.29%) Business Objects
7 1 (14.29%) CSS
7 1 (14.29%) E-Commerce
7 1 (14.29%) SMS
7 1 (14.29%) Banking
7 1 (14.29%) Management Information System

Google Analytics
Top Related IT Skills in Swindon by Category

For the 6 months to 18 December 2014, IT contractor jobs across the Swindon region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 4 (57.14%) CMS
Applications
1 1 (14.29%) Photoshop
Business Applications
1 5 (71.43%) WebTrends
Communications & Networking
1 1 (14.29%) SMS
General
1 6 (85.71%) Finance
2 5 (71.43%) Marketing
3 1 (14.29%) Banking
3 1 (14.29%) Publishing
Job Titles
1 3 (42.86%) Analyst
1 3 (42.86%) Web Analyst
2 2 (28.57%) Senior Analyst
2 2 (28.57%) Senior Web Analyst
3 1 (14.29%) PPC Executive
3 1 (14.29%) PPC Specialist
3 1 (14.29%) Senior Producer
3 1 (14.29%) Digital Producer
3 1 (14.29%) PPC Manager
3 1 (14.29%) PPC Analyst
3 1 (14.29%) Senior Digital Producer
Libraries, Frameworks & Software Standards
1 1 (14.29%) HTML
1 1 (14.29%) CSS
Miscellaneous
1 2 (28.57%) Digital Media
1 2 (28.57%) User Experience
2 1 (14.29%) Management Information System
2 1 (14.29%) Social Media
Processes & Methodologies
1 7 (100.00%) Analytics
2 3 (42.86%) Digital Marketing
3 2 (28.57%) Web Analytics
3 2 (28.57%) Pay per click
3 2 (28.57%) Change Management
3 2 (28.57%) SEO
3 2 (28.57%) Content Management
3 2 (28.57%) Project Management
3 2 (28.57%) Business Intelligence
3 2 (28.57%) Customer Insight
4 1 (14.29%) Data-Driven Marketing
4 1 (14.29%) E-Commerce
4 1 (14.29%) Telemarketing
4 1 (14.29%) Marketing Management
4 1 (14.29%) Information Architecture
Programming Languages
1 1 (14.29%) VB
Qualifications
1 2 (28.57%) Degree
Vendors
1 7 (100.00%) Google
2 2 (28.57%) Omniture
2 2 (28.57%) Adobe
3 1 (14.29%) Business Objects