The first table below looks at the demand for Google Analytics skills in IT contracts advertised for the Swindon region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the Swindon region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Google Analytics
Rank 47 - -
Rank change year-on-year
- 0
Contract jobs citing Google Analytics 2 0 0
As % of all contract IT jobs located in Swindon 0.45% - -
As % of the Business Applications category 13.33% - -
Number of daily rates quoted 2 0 0
Average daily rate £223 - -
UK excluding London average daily rate £300 £230 £275
% change year-on-year
+30.43% -16.36%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £16.50 £13.50 £14.25
% change year-on-year
+22.22% -5.26%
Business Applications Category
Swindon
Contract IT job ads with a match in the
Business Applications category
15 27 43
As % of all contract IT jobs located in Swindon 3.38% 10.00% 11.62%
Number of daily rates quoted 10 24 40
Average daily rate £425 £425 £438
Average daily rate % change year-on-year
- -2.85%
90% offered a daily rate of more than £215 £370 £375
10% offered a daily rate of more than £506 £450 £450
UK excluding London average daily rate £400 £425 £433
% change year-on-year
-5.88% -1.73%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £33.00 £37.80 £20.00
% change year-on-year
-12.69% +89.00%
Google Analytics
Wiltshire

Google Analytics
Jobs Demand Trend in Swindon

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Swindon region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Swindon

Google Analytics
Daily Rate Trend in Swindon

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Swindon region.

Google Analytics Daily Rate Trend in Swindon

Google Analytics
Top 12 Related IT Skills in Swindon

For the 6 months to 18 April 2014, IT contractor jobs across the Swindon region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 3 (100.00%) WebTrends
1 3 (100.00%) Project Management
1 3 (100.00%) SEO
1 3 (100.00%) Finance
1 3 (100.00%) Omniture
1 3 (100.00%) Google
1 3 (100.00%) Pay per click
1 3 (100.00%) Marketing
1 3 (100.00%) Degree
1 3 (100.00%) Social Media
1 3 (100.00%) Digital Media
1 3 (100.00%) Analytics

Google Analytics
Top Related IT Skills in Swindon by Category

For the 6 months to 18 April 2014, IT contractor jobs across the Swindon region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Business Applications
1 3 (100.00%) WebTrends
General
1 3 (100.00%) Finance
1 3 (100.00%) Marketing
Job Titles
1 2 (66.67%) Digital Producer
2 1 (33.33%) Web Producer
Miscellaneous
1 3 (100.00%) Social Media
1 3 (100.00%) Digital Media
Processes & Methodologies
1 3 (100.00%) Project Management
1 3 (100.00%) SEO
1 3 (100.00%) Pay per click
1 3 (100.00%) Analytics
Qualifications
1 3 (100.00%) Degree
Vendors
1 3 (100.00%) Omniture
1 3 (100.00%) Google