The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Swindon region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 21 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
21 Aug 2014
Same period 2013 Same period 2012
Google Analytics
Rank 43 - -
Rank change year-on-year
- 0
Contract jobs citing Google Analytics 3 0 0
As % of all contract IT jobs located in Swindon 0.69% - -
As % of the Business Applications category 15.79% - -
Number of daily rates quoted 3 0 0
Average daily rate
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of your Daily Rate
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£300 - -
UK excluding London average daily rate £280 £288 £238
% change year-on-year
-2.60% +21.05%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £11.00 £17.69 £18.00
% change year-on-year
-37.81% -1.72%
Google Analytics
Wiltshire

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the Swindon region.

Business Applications Category
Swindon
Contract IT job ads with a match in the
Business Applications category
19 27 17
As % of all contract IT jobs located in Swindon 4.40% 7.46% 4.84%
Number of daily rates quoted 18 21 8
Average daily rate £305 £380 £400
Average daily rate % change year-on-year
-19.63% -5.12%
90% offered a daily rate of more than £275 £253 £315
10% offered a daily rate of more than £525 £438 £428
UK excluding London average daily rate £425 £400 £438
% change year-on-year
+6.25% -8.57%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £31.50 £18.03 £21.00
% change year-on-year
+74.73% -14.15%

Google Analytics
Jobs Demand Trend in Swindon

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Swindon region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Swindon

Google Analytics
Daily Rate Trend in Swindon

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Swindon region.

Google Analytics Daily Rate Trend in Swindon

Google Analytics
Top 19 Related IT Skills in Swindon

For the 6 months to 21 August 2014, IT contractor jobs across the Swindon region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 9 (100.00%) WebTrends
1 9 (100.00%) Google
1 9 (100.00%) Marketing
1 9 (100.00%) Digital Media
1 9 (100.00%) Analytics
2 8 (88.89%) SEO
2 8 (88.89%) Pay per click
3 7 (77.78%) Finance
4 5 (55.56%) CMS
4 5 (55.56%) Degree
4 5 (55.56%) Digital Marketing
5 4 (44.44%) Project Management
5 4 (44.44%) Omniture
5 4 (44.44%) Social Media
6 1 (11.11%) SMS
6 1 (11.11%) Change Management
6 1 (11.11%) Content Management
6 1 (11.11%) Telemarketing
6 1 (11.11%) Marketing Management

Google Analytics
Top Related IT Skills in Swindon by Category

For the 6 months to 21 August 2014, IT contractor jobs across the Swindon region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 5 (55.56%) CMS
Business Applications
1 9 (100.00%) WebTrends
Communications & Networking
1 1 (11.11%) SMS
General
1 9 (100.00%) Marketing
2 7 (77.78%) Finance
Job Titles
1 5 (55.56%) PPC Specialist
1 5 (55.56%) PPC Manager
1 5 (55.56%) PPC Analyst
1 5 (55.56%) PPC Executive
2 3 (33.33%) Digital Producer
3 2 (22.22%) Project Manager
4 1 (11.11%) Digital Project Manager
Miscellaneous
1 9 (100.00%) Digital Media
2 4 (44.44%) Social Media
Processes & Methodologies
1 9 (100.00%) Analytics
2 8 (88.89%) SEO
2 8 (88.89%) Pay per click
3 5 (55.56%) Digital Marketing
4 4 (44.44%) Project Management
5 1 (11.11%) Change Management
5 1 (11.11%) Content Management
5 1 (11.11%) Marketing Management
5 1 (11.11%) Telemarketing
Qualifications
1 5 (55.56%) Degree
Vendors
1 9 (100.00%) Google
2 4 (44.44%) Omniture