The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Swindon region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 27 May 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 May 2015
Same period 2014 Same period 2013
Google Analytics
Rank 35 42 -
Rank change year-on-year
+7 -
Contract jobs citing Google Analytics 4 6 0
As % of all contract IT jobs located in Swindon 1.23% 1.48% -
As % of the Cloud Services category 23.53% 37.50% -
Number of daily rates quoted 4 6 0
Average daily rate
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of your Daily Rate
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£350 £300 -
Average daily rate % change year-on-year
+16.66% -
UK excluding London average daily rate £300 £300 £231
% change year-on-year
- +29.72%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - £13.50
Google Analytics
Wiltshire

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Swindon region.

Cloud Services Category
Swindon
Contract IT job ads with a match in the
Cloud Services category
17 16 1
As % of all contract IT jobs located in Swindon 5.23% 3.94% 0.33%
Number of daily rates quoted 12 16 0
Average daily rate £350 £300 -
Average daily rate % change year-on-year
+16.66% -
UK excluding London average daily rate £400 £400 £313
% change year-on-year
- +28.00%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £25.00 £12.75 £27.25
% change year-on-year
+96.07% -53.21%

Google Analytics
Jobs Demand Trend in Swindon

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Swindon region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in Swindon

Google Analytics
Daily Rate Trend in Swindon

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Swindon region.

Google Analytics Daily Rate Trend in Swindon

Google Analytics
Top 27 Related IT Skills in Swindon

For the 6 months to 27 May 2015, IT contractor jobs across the Swindon region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 9 (100.00%) Finance
1 9 (100.00%) Google
1 9 (100.00%) Marketing
1 9 (100.00%) Analytics
2 7 (77.78%) Project Management
2 7 (77.78%) Web Analytics
3 6 (66.67%) Omniture
3 6 (66.67%) Adobe Analytics
3 6 (66.67%) Banking
3 6 (66.67%) Adobe
4 2 (22.22%) Business Intelligence
4 2 (22.22%) WebTrends
4 2 (22.22%) Customer Insight
5 1 (11.11%) Digital Marketing
5 1 (11.11%) Information Architecture
5 1 (11.11%) Social Media
5 1 (11.11%) Degree
5 1 (11.11%) Data-Driven Marketing
5 1 (11.11%) Advertising
5 1 (11.11%) CMS
5 1 (11.11%) Change Management
5 1 (11.11%) Management Information System
5 1 (11.11%) PRINCE2 Certification
5 1 (11.11%) VB
5 1 (11.11%) Business Objects
5 1 (11.11%) PRINCE2
5 1 (11.11%) E-Commerce

Google Analytics
Top Related IT Skills in Swindon by Category

For the 6 months to 27 May 2015, IT contractor jobs across the Swindon region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (11.11%) CMS
Business Applications
1 2 (22.22%) WebTrends
Cloud Services
1 6 (66.67%) Adobe Analytics
General
1 9 (100.00%) Finance
1 9 (100.00%) Marketing
2 6 (66.67%) Banking
3 1 (11.11%) Advertising
Job Titles
1 8 (88.89%) Analyst
1 8 (88.89%) Web Analyst
2 2 (22.22%) Senior Web Analyst
2 2 (22.22%) Senior Analyst
3 1 (11.11%) Digital Project Manager
3 1 (11.11%) Project Manager
Miscellaneous
1 1 (11.11%) Management Information System
1 1 (11.11%) Social Media
Processes & Methodologies
1 9 (100.00%) Analytics
2 7 (77.78%) Project Management
2 7 (77.78%) Web Analytics
3 2 (22.22%) Business Intelligence
3 2 (22.22%) Customer Insight
4 1 (11.11%) Digital Marketing
4 1 (11.11%) Information Architecture
4 1 (11.11%) Change Management
4 1 (11.11%) PRINCE2
4 1 (11.11%) E-Commerce
4 1 (11.11%) Data-Driven Marketing
Programming Languages
1 1 (11.11%) VB
Qualifications
1 1 (11.11%) PRINCE2 Certification
1 1 (11.11%) Degree
Vendors
1 9 (100.00%) Google
2 6 (66.67%) Adobe
2 6 (66.67%) Omniture
3 1 (11.11%) Business Objects