The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Swindon region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 29 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
29 May 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 34 35 40
Rank change year-on-year
+1 +5
Contract jobs citing Google Analytics 2 4 6
As % of all contract IT jobs located in Swindon 0.61% 1.21% 1.45%
As % of the Cloud Services category 9.52% 23.53% 35.29%
Number of daily rates quoted 2 4 6
Median daily rate £313 £350 £300
Median daily rate % change year-on-year
-10.71% +16.66%
90% offered a daily rate of more than £303 £298 £223
10% offered a daily rate of more than £323 £350 £325
UK excluding London median daily rate £375 £300 £300
% change year-on-year
+25.00% -
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £19.61 - -
Google Analytics
Wiltshire

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Swindon region.

Cloud Services Category
Swindon
Contract IT job ads with a match in the
Cloud Services category
21 17 17
As % of all contract IT jobs located in Swindon 6.42% 5.15% 4.12%
Number of daily rates quoted 12 12 17
Median daily rate £750 £350 £300
Median daily rate % change year-on-year
+114.28% +16.66%
90% offered a daily rate of more than £325 £325 £211
10% offered a daily rate of more than £1,000 £450 £349
UK excluding London median daily rate £450 £400 £400
% change year-on-year
+12.50% -
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £18.56 £25.00 £12.75
% change year-on-year
-25.78% +96.07%

Google Analytics
Jobs Demand Trend in Swindon

The demand trend of contract jobs across the Swindon region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Swindon

Google Analytics
Daily Rate Trend in Swindon

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Swindon region.

Google Analytics Daily Rate Trend in Swindon

Google Analytics
Hourly Rate Trend in Swindon

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the Swindon region.

Google Analytics Hourly Rate Trend in Swindon

Google Analytics
Top 13 Related IT Skills in Swindon

For the 6 months to 29 May 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Swindon region with a requirement for Google Analytics.

1 2 (100.00%) WebTrends
1 2 (100.00%) Project Management
1 2 (100.00%) SEO
1 2 (100.00%) Finance
1 2 (100.00%) Omniture
1 2 (100.00%) Google
1 2 (100.00%) Pay per click
1 2 (100.00%) Marketing
1 2 (100.00%) Degree
1 2 (100.00%) Social Media
1 2 (100.00%) Digital Media
1 2 (100.00%) Analytics
1 2 (100.00%) Digital Analytics

Google Analytics
Top Related IT Skills in Swindon by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 2 (100.00%) WebTrends
General
1 2 (100.00%) Finance
1 2 (100.00%) Marketing
Job Titles
1 2 (100.00%) Digital Project Manager
1 2 (100.00%) Project Manager
Miscellaneous
1 2 (100.00%) Digital Media
1 2 (100.00%) Social Media
Processes & Methodologies
1 2 (100.00%) Analytics
1 2 (100.00%) Digital Analytics
1 2 (100.00%) Pay per click
1 2 (100.00%) Project Management
1 2 (100.00%) SEO
Qualifications
1 2 (100.00%) Degree
Vendors
1 2 (100.00%) Google
1 2 (100.00%) Omniture