The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Wales region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 30 April 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Apr 2016
Same period 2015 Same period 2014
Advertising
Rank 66 72 66
Rank change year-on-year
+6 -6
Contract jobs citing Advertising 4 2 3
As % of all contract IT jobs located in Wales 0.62% 0.26% 0.41%
As % of the General category 2.23% 1.35% 1.33%
Number of daily rates quoted 4 2 3
Average daily rate £338 £425 £340
Average daily rate % change year-on-year
-20.58% +25.00%
90% offered a daily rate of more than £255 £405 £328
10% offered a daily rate of more than £403 £445 £368
UK excluding London average daily rate £350 £350 £378
% change year-on-year
- -7.28%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £16.00 £11.00 £21.00
% change year-on-year
+45.45% -47.61%
Advertising
UK

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Wales region.

General Category
Wales
Contract IT job ads with a match in the
General category
179 148 226
As % of all contract IT jobs located in Wales 27.80% 19.30% 30.58%
Number of daily rates quoted 121 85 143
Average daily rate £375 £375 £375
90% offered a daily rate of more than £265 £185 £224
10% offered a daily rate of more than £475 £525 £490
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 11 9 2
Average hourly rate £29.25 £21.75 £32.50
Average hourly rate % change year-on-year
+34.48% -33.07%
90% offered a hourly rate of more than £12.80 £11.25 £28.50
10% offered a hourly rate of more than £33.50 £34.80 £36.50
UK excluding London average hourly rate £28.00 £24.00 £25.50
% change year-on-year
+16.66% -5.88%

Advertising
Jobs Demand Trend in Wales

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the Wales region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Wales

Advertising
Daily Rate Trend in Wales

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Wales region.

Advertising Daily Rate Trend in Wales

Advertising
Daily Rate Histogram in Wales

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the Wales region over the 3 months to 30 April 2016.

Advertising Daily Rate Histogram in Wales

Advertising
Hourly Rate Trend in Wales

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Wales region.

Advertising Hourly Rate Trend in Wales

Advertising
Contract Job Locations in Wales

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Advertising within the Wales region over the 3 months to 30 April 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
South Wales -6 3 £350 -22.22% 3
North Wales - 1 £225 -
Advertising
UK

Advertising
Top 26 Related IT Skills in Wales

For the 6 months to 30 April 2016, IT contractor jobs across the Wales region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 8 (100.00%) Microsoft
2 7 (87.50%) Business Intelligence
3 6 (75.00%) SQL Server Reporting Services
3 6 (75.00%) SQL Server Integration Services
3 6 (75.00%) SQL Server Analysis Services
4 5 (62.50%) ETL
4 5 (62.50%) SQL Server
5 4 (50.00%) SQL
6 2 (25.00%) T-SQL
6 2 (25.00%) Data Warehouse
6 2 (25.00%) Power BI
6 2 (25.00%) Data Integration
7 1 (12.50%) Tableau
7 1 (12.50%) Data Quality
7 1 (12.50%) SQL Server 2012
7 1 (12.50%) Dashboard Development
7 1 (12.50%) Dynamics CRM
7 1 (12.50%) Data Migration
7 1 (12.50%) MDX
7 1 (12.50%) Finance
7 1 (12.50%) Migration
7 1 (12.50%) Agile Software Development
7 1 (12.50%) Retail
7 1 (12.50%) Project Management
7 1 (12.50%) .NET
7 1 (12.50%) CRM

Advertising
Top Related IT Skills in Wales by Category

For the 6 months to 30 April 2016, IT contractor jobs across the Wales region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Business Applications
1 1 (12.50%) Dynamics CRM
Database & Business Intelligence
1 6 (75.00%) SQL Server Analysis Services
1 6 (75.00%) SQL Server Integration Services
1 6 (75.00%) SQL Server Reporting Services
2 5 (62.50%) SQL Server
3 2 (25.00%) Data Warehouse
3 2 (25.00%) Power BI
4 1 (12.50%) SQL Server 2012
General
1 1 (12.50%) Finance
1 1 (12.50%) Retail
Job Titles
1 6 (75.00%) Developer
2 5 (62.50%) Business Intelligence Developer
3 2 (25.00%) Business Developer
4 1 (12.50%) Analyst
4 1 (12.50%) Business Intelligence Analyst
4 1 (12.50%) CRM Manager
4 1 (12.50%) CRM Project Manager
4 1 (12.50%) Dynamics CRM Project Manager
4 1 (12.50%) ETL Developer
4 1 (12.50%) Project Manager
4 1 (12.50%) SSRS Developer
4 1 (12.50%) Tableau Developer
Libraries, Frameworks & Software Standards
1 1 (12.50%) .NET
1 1 (12.50%) MDX
Miscellaneous
1 2 (25.00%) Data Integration
Processes & Methodologies
1 7 (87.50%) Business Intelligence
2 5 (62.50%) ETL
3 1 (12.50%) Agile Software Development
3 1 (12.50%) CRM
3 1 (12.50%) Dashboard Development
3 1 (12.50%) Data Migration
3 1 (12.50%) Migration
3 1 (12.50%) Project Management
Programming Languages
1 4 (50.00%) SQL
2 2 (25.00%) T-SQL
Quality Assurance & Compliance
1 1 (12.50%) Data Quality
Vendors
1 8 (100.00%) Microsoft
2 1 (12.50%) Tableau