The table below looks at the prevalence of the term Advertising in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 28 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 Jan 2015
Same period 2014 Same period 2013
Advertising
Rank 207 244 354
Rank change year-on-year
+37 +110
Contract jobs citing Advertising 503 372 183
As % of all contract IT jobs located in the UK 1.00% 0.76% 0.40%
As % of the General category 2.58% 1.87% 1.00%
Number of daily rates quoted 362 261 124
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£400 £400 £325
Average daily rate % change year-on-year
- +23.07%
90% offered a daily rate of more than £250 £253 £190
10% offered a daily rate of more than £519 £554 £450
UK excluding London average daily rate £375 £375 £325
% change year-on-year
- +15.38%
Number of hourly rates quoted 3 7 4
Average hourly rate £18.00 £20.50 £18.50
Average hourly rate % change year-on-year
-12.19% +10.81%
90% offered a hourly rate of more than £14.40 £12.00 £14.40
10% offered a hourly rate of more than £27.60 £27.20 £27.50
UK excluding London average hourly rate £18.00 £26.50 £15.00
% change year-on-year
-32.07% +76.66%

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised across the UK.

General Category
UK
Contract IT job ads with a match in the
General category
19491 19939 18376
As % of all contract IT jobs located in the UK 38.90% 40.82% 40.46%
Number of daily rates quoted 12492 12401 10949
Average daily rate £435 £450 £425
Average daily rate % change year-on-year
-3.33% +5.88%
90% offered a daily rate of more than £275 £275 £270
10% offered a daily rate of more than £600 £625 £600
UK excluding London average daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 438 589 690
Average hourly rate £24.50 £22.00 £23.00
Average hourly rate % change year-on-year
+11.36% -4.34%
90% offered a hourly rate of more than £11.00 £11.00 £11.00
10% offered a hourly rate of more than £45.00 £45.00 £42.50
UK excluding London average hourly rate £26.50 £22.00 £25.00
% change year-on-year
+20.45% -12.00%

Advertising
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Advertising within the UK as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in the UK

Advertising
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising within the UK.

Advertising Daily Rate Trend in the UK

Advertising
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising within the UK over the 3 months to 28 January 2015.

Advertising Daily Rate Histogram in the UK

Advertising
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising within the UK.

Advertising Hourly Rate Trend in the UK

Advertising
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Advertising within the UK over the 3 months to 28 January 2015.

Advertising Hourly Rate Histogram in the UK

Advertising
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Advertising within the UK over the 3 months to 28 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +32 486 £400 +1.26% 890
London +16 306 £413 +3.12% 337
City of London +32 135 £425 - 150
South East +27 74 £373 +12.87% 136
West Midlands +25 28 £375 +15.38% 79
Berkshire +4 20 £360 +38.46% 35
Kent +3 18 £225 -45.45% 11
Yorkshire +2 18 £350 -17.15% 66
North West +7 17 £425 +30.97% 99
East of England 0 15 £375 -3.22% 45
Buckinghamshire -5 14 £356 -12.03% 18
Scotland 0 13 £406 -1.51% 27
Milton Keynes -2 12 £375 -7.40% 7
East Midlands +25 11 £394 -21.25% 28
Surrey +10 11 £400 -23.80% 29
Edinburgh 0 10 £344 -16.60% 8
Cheshire +10 8 £400 - 19
West Yorkshire 0 8 £350 -26.31% 40
Manchester -3 8 £450 +38.67% 55
Birmingham - 8 £423 - 31
South West -14 7 £338 - 53
North East - 7 £250 - 16
Essex +14 6 £400 - 9
Oxfordshire -12 6 £420 +61.53% 12
Leeds - 6 £350 - 27
Coventry +6 5 £350 -30.00% 3
Tyne and Wear - 5 £250 - 14
Reading +8 4 £400 +53.84% 18
Slough -10 4 £350 +6.06% 4
Oxford -15 4 £450 +73.07% 1

Advertising
Top 30 Related IT Skills

For the 6 months to 28 January 2015, IT contractor jobs within the UK citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 310 (28.36%) Microsoft
2 295 (26.99%) Finance
3 239 (21.87%) Marketing
4 150 (13.72%) SQL
4 150 (13.72%) Agile Software Development
5 143 (13.08%) HTML
6 134 (12.26%) .NET
7 131 (11.99%) JavaScript
8 123 (11.25%) CRM
9 122 (11.16%) Stakeholder Management
10 116 (10.61%) CSS
11 109 (9.97%) SharePoint
12 105 (9.61%) C#
13 96 (8.78%) Dynamics CRM
14 93 (8.51%) Dynamics AX
15 92 (8.42%) Project Management
16 86 (7.87%) Windows
17 80 (7.32%) Agresso
18 77 (7.04%) MS Excel
19 72 (6.59%) HTML5
20 68 (6.22%) Oracle
21 66 (6.04%) Java
22 63 (5.76%) SQL Server
22 63 (5.76%) Analytical Skills
23 61 (5.58%) Business Analysis
24 58 (5.31%) Migration
25 57 (5.22%) Active Directory
26 56 (5.12%) ASP.NET
27 54 (4.94%) PHP
27 54 (4.94%) E-Commerce

Advertising
Top Related IT Skills by Category

For the 6 months to 28 January 2015, IT contractor jobs within the UK citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 109 (9.97%) SharePoint
2 33 (3.02%) CMS
3 31 (2.84%) SharePoint 2013
4 28 (2.56%) MS Exchange
5 22 (2.01%) SharePoint 2010
6 19 (1.74%) BizTalk Server
7 17 (1.56%) Exchange Server 2013
8 16 (1.46%) Exchange Server 2010
9 14 (1.28%) Exchange Server 2007
9 14 (1.28%) WordPress
10 13 (1.19%) Drupal
11 12 (1.10%) Node.js
11 12 (1.10%) Exchange Server 2003
12 10 (0.91%) Apache
13 9 (0.82%) SharePoint Server
13 9 (0.82%) Oracle SOA Suite
14 8 (0.73%) IIS
14 8 (0.73%) Elasticsearch
15 7 (0.64%) Tomcat
16 6 (0.55%) SAS
Applications
1 77 (7.04%) MS Excel
2 48 (4.39%) MS Office
3 20 (1.83%) Photoshop
3 20 (1.83%) MS PowerPoint
4 15 (1.37%) MS Project
5 14 (1.28%) Adobe Illustrator
6 13 (1.19%) MS Visio
7 7 (0.64%) PowerPivot
8 5 (0.46%) SPSS
9 4 (0.37%) InfoPath
10 3 (0.27%) Adobe Creative Suite
10 3 (0.27%) InDesign
11 2 (0.18%) Acrobat
11 2 (0.18%) OmniGraffle
11 2 (0.18%) Spreadsheet
12 1 (0.091%) Final Cut Pro
12 1 (0.091%) EViews
Business Applications
1 96 (8.78%) Dynamics CRM
2 93 (8.51%) Dynamics AX
3 80 (7.32%) Agresso
4 9 (0.82%) Magento
5 5 (0.46%) Google Analytics
5 5 (0.46%) Dynamics NAV
5 5 (0.46%) Oracle EBS
6 4 (0.37%) Oracle HRMS
6 4 (0.37%) Oracle Applications
6 4 (0.37%) Markit EDM
6 4 (0.37%) JDE EnterpriseOne
7 3 (0.27%) ION MarketView
8 1 (0.091%) Oracle Payables
8 1 (0.091%) Oracle Procure-to-Pay
8 1 (0.091%) Oracle Assets
8 1 (0.091%) Oracle E-Business Tax
8 1 (0.091%) Oracle General Ledger
8 1 (0.091%) Remedy ITSM
8 1 (0.091%) Remedy AR System
8 1 (0.091%) Dynamics GP
Cloud Services
1 21 (1.92%) Office 365
2 6 (0.55%) Force.com
2 6 (0.55%) Heroku
3 5 (0.46%) SaaS
3 5 (0.46%) Amazon AWS
4 4 (0.37%) Cloud Computing
4 4 (0.37%) Amazon EC2
5 3 (0.27%) Amazon S3
5 3 (0.27%) Microsoft Azure
6 2 (0.18%) Basecamp
7 1 (0.091%) Yammer
Communications & Networking
1 19 (1.74%) DNS
2 17 (1.56%) TCP/IP
3 13 (1.19%) DHCP
4 11 (1.01%) Firewall
5 8 (0.73%) WAN
5 8 (0.73%) LAN
6 7 (0.64%) Internet
7 6 (0.55%) Intranet
8 5 (0.46%) HTTP
9 4 (0.37%) SAN
9 4 (0.37%) Network Security
9 4 (0.37%) Cisco ASA
10 3 (0.27%) VPN
11 2 (0.18%) Extranet
11 2 (0.18%) LDAP
11 2 (0.18%) Broadband
11 2 (0.18%) SNA
11 2 (0.18%) SMS
11 2 (0.18%) Wi-Fi
11 2 (0.18%) VLAN
Database & Business Intelligence
1 63 (5.76%) SQL Server
2 53 (4.85%) SQL Server Reporting Services
3 38 (3.48%) SQL Server Analysis Services
4 34 (3.11%) SQL Server Integration Services
5 32 (2.93%) MySQL
6 15 (1.37%) PostgreSQL
6 15 (1.37%) Data Warehouse
7 13 (1.19%) Oracle Database
7 13 (1.19%) Relational Database
8 8 (0.73%) OLAP
8 8 (0.73%) SQL Server 2012
8 8 (0.73%) SQL Server 2008
8 8 (0.73%) OLAP Cube
9 7 (0.64%) Microsoft Power View
9 7 (0.64%) Oracle Database 11g
9 7 (0.64%) MongoDB
10 5 (0.46%) Redis
10 5 (0.46%) DB2
11 4 (0.37%) RDBMS
11 4 (0.37%) JasperReports
Development Applications
1 17 (1.56%) Git (software)
2 16 (1.46%) Subversion
3 11 (1.01%) Visual Studio
4 10 (0.91%) Maven
5 8 (0.73%) Jenkins
5 8 (0.73%) MorphX
5 8 (0.73%) JIRA
6 7 (0.64%) Selenium
6 7 (0.64%) Team Foundation Server
6 7 (0.64%) JUnit
7 6 (0.55%) Cucumber
8 5 (0.46%) Hudson
8 5 (0.46%) ClearCase
9 4 (0.37%) Ant
9 4 (0.37%) Dreamweaver
9 4 (0.37%) Jasmine
9 4 (0.37%) TeamCity
10 3 (0.27%) Grunt
10 3 (0.27%) Talend Open Studio
10 3 (0.27%) NUnit
General
1 295 (26.99%) Finance
2 239 (21.87%) Marketing
3 42 (3.84%) Banking
4 33 (3.02%) Retail
5 32 (2.93%) Telecoms
6 29 (2.65%) Manufacturing
7 19 (1.74%) Publishing
8 12 (1.10%) Front Office
8 12 (1.10%) Games
9 11 (1.01%) Legal
9 11 (1.01%) Billing
10 9 (0.82%) Investment Banking
11 5 (0.46%) French Language
11 5 (0.46%) Law
12 4 (0.37%) Electronics
13 3 (0.27%) Retail Banking
13 3 (0.27%) Back Office
13 3 (0.27%) General Ledger
14 2 (0.18%) Pharmaceutical
14 2 (0.18%) Financial Institution
Job Titles
1 304 (27.81%) Developer
2 195 (17.84%) Analyst
3 144 (13.17%) Consultant
4 109 (9.97%) Business Analyst
5 81 (7.41%) Project Manager
6 40 (3.66%) Microsoft Developer
7 31 (2.84%) Technical Consultant
7 31 (2.84%) CRM Developer
8 30 (2.74%) Dynamics CRM Developer
8 30 (2.74%) Architect
9 27 (2.47%) Designer
10 26 (2.38%) Java Developer
11 25 (2.29%) Senior Developer
12 24 (2.20%) Marketing Manager
13 23 (2.10%) Web Developer
14 22 (2.01%) Dynamics AX Developer
15 21 (1.92%) Dynamics AX Consultant
15 21 (1.92%) Support Analyst
16 20 (1.83%) Programme Manager
16 20 (1.83%) Administrator
Libraries, Frameworks & Software Standards
1 143 (13.08%) HTML
2 134 (12.26%) .NET
3 116 (10.61%) CSS
4 72 (6.59%) HTML5
5 56 (5.12%) ASP.NET
6 53 (4.85%) jQuery
7 34 (3.11%) CSS3
8 33 (3.02%) Web Services
9 31 (2.84%) AngularJS
10 29 (2.65%) XML
11 22 (2.01%) Spring
12 20 (1.83%) WCF
13 19 (1.74%) Flash
14 17 (1.56%) WebGL
14 17 (1.56%) J2EE
15 16 (1.46%) SOAP
15 16 (1.46%) REST
16 15 (1.37%) JSP
17 12 (1.10%) MDX
17 12 (1.10%) Ruby on Rails
Miscellaneous
1 63 (5.76%) Analytical Skills
2 44 (4.03%) Social Media
3 38 (3.48%) Digital Media
4 36 (3.29%) User Experience
5 27 (2.47%) Mobile App
6 25 (2.29%) Video on Demand
7 21 (1.92%) Mathematics
8 16 (1.46%) Management Information System
9 14 (1.28%) Computer Science
10 12 (1.10%) Replication
10 12 (1.10%) Visualisation
11 11 (1.01%) Blackberry
12 8 (0.73%) iPhone
13 7 (0.64%) Mobile Payment
13 7 (0.64%) Data Extraction
13 7 (0.64%) Derivative
13 7 (0.64%) iPad
13 7 (0.64%) E-Learning
14 6 (0.55%) Mainframe
14 6 (0.55%) Open Source
Operating Systems
1 86 (7.87%) Windows
2 38 (3.48%) Windows Server 2008
3 31 (2.84%) Windows Server 2003
4 29 (2.65%) Linux
5 26 (2.38%) Apple iOS
6 24 (2.20%) Android
7 19 (1.74%) UNIX
8 17 (1.56%) Windows 7
9 14 (1.28%) Windows Server 2012
10 10 (0.91%) Windows XP
10 10 (0.91%) Windows 8
11 9 (0.82%) Mac OS X
12 8 (0.73%) Windows Vista
13 7 (0.64%) Solaris
14 5 (0.46%) AIX
15 3 (0.27%) Windows Mobile
15 3 (0.27%) Ubuntu
15 3 (0.27%) SUSE
15 3 (0.27%) NetWare
15 3 (0.27%) zOS
Processes & Methodologies
1 150 (13.72%) Agile Software Development
2 123 (11.25%) CRM
3 122 (11.16%) Stakeholder Management
4 92 (8.42%) Project Management
5 61 (5.58%) Business Analysis
6 58 (5.31%) Migration
7 54 (4.94%) E-Commerce
8 52 (4.76%) Scrum
9 50 (4.57%) ITIL
10 47 (4.30%) PRINCE2
10 47 (4.30%) ERP
10 47 (4.30%) MVC
11 42 (3.84%) TDD
12 33 (3.02%) Business Intelligence
12 33 (3.02%) OO
13 31 (2.84%) Change Management
14 29 (2.65%) Waterfall
15 28 (2.56%) Analytics
16 27 (2.47%) BDD
17 26 (2.38%) Asset Management
Programming Languages
1 150 (13.72%) SQL
2 131 (11.99%) JavaScript
3 105 (9.61%) C#
4 66 (6.04%) Java
5 54 (4.94%) PHP
6 27 (2.47%) C
7 25 (2.29%) Python
8 24 (2.20%) X++
9 18 (1.65%) PowerShell
10 17 (1.56%) Ruby
11 15 (1.37%) T-SQL
12 12 (1.10%) Perl
13 9 (0.82%) C++
14 6 (0.55%) Objective-C
14 6 (0.55%) Scala
14 6 (0.55%) Bash Shell
15 4 (0.37%) Shell Script
16 3 (0.27%) Lua
16 3 (0.27%) VB.NET
17 2 (0.18%) ActionScript
Qualifications
1 51 (4.67%) Degree
2 27 (2.47%) Microsoft Certification
3 14 (1.28%) ISEB
4 10 (0.91%) PMI Certification
5 8 (0.73%) PMP
5 8 (0.73%) CISSP
5 8 (0.73%) CISM
6 7 (0.64%) SC Cleared
6 7 (0.64%) Security Cleared
6 7 (0.64%) PRINCE2 Certification
7 5 (0.46%) CRISC
8 4 (0.37%) ISTQB
8 4 (0.37%) PRINCE2 Practitioner
9 3 (0.27%) CIPD
9 3 (0.27%) MCITP
9 3 (0.27%) CISA
9 3 (0.27%) CCNA
9 3 (0.27%) MCSE
9 3 (0.27%) Cisco Certification
10 2 (0.18%) CNE
Quality Assurance & Compliance
1 22 (2.01%) QA
2 14 (1.28%) Solvency II
3 7 (0.64%) SLA
4 5 (0.46%) PCI DSS
4 5 (0.46%) Sarbanes-Oxley
5 3 (0.27%) EMIR
5 3 (0.27%) ISO/IEC 27001
6 2 (0.18%) Data Quality
6 2 (0.18%) Dodd-Frank
7 1 (0.091%) COBIT
7 1 (0.091%) Basel II
System Software
1 57 (5.22%) Active Directory
2 29 (2.65%) VMware Infrastructure
3 19 (1.74%) vSphere
4 11 (1.01%) XenApp
5 8 (0.73%) RACF
5 8 (0.73%) Varnish
6 6 (0.55%) VMware ESXi
7 5 (0.46%) Hyper-V
8 3 (0.27%) Novell eDirectory
8 3 (0.27%) NDS
9 2 (0.18%) Terminal Services
9 2 (0.18%) VMware ESX
9 2 (0.18%) ACF2
10 1 (0.091%) Oracle RAC
10 1 (0.091%) Postfix
10 1 (0.091%) VirtualBox
10 1 (0.091%) Oracle RMAN
10 1 (0.091%) NFS
Systems Management
1 9 (0.82%) Opscode Chef
2 8 (0.73%) Puppet
3 7 (0.64%) Ansible
4 5 (0.46%) SCCM
5 4 (0.37%) Icinga
6 3 (0.27%) Salt
6 3 (0.27%) Nagios
7 2 (0.18%) HP SiteScope
7 2 (0.18%) WSUS
7 2 (0.18%) SCOM
7 2 (0.18%) Vagrant
8 1 (0.091%) Graphite
8 1 (0.091%) CA LISA
8 1 (0.091%) HAProxy
8 1 (0.091%) StatsD
8 1 (0.091%) Forefront Identity Manager
8 1 (0.091%) ServiceCenter
8 1 (0.091%) BladeLogic
8 1 (0.091%) SolarWinds Orion
8 1 (0.091%) Data Guard
Vendors
1 310 (28.36%) Microsoft
2 68 (6.22%) Oracle
3 49 (4.48%) VMware
4 38 (3.48%) Citrix
5 26 (2.38%) Adobe
6 20 (1.83%) JD Edwards
7 18 (1.65%) Salesforce.com
8 16 (1.46%) SAP
9 15 (1.37%) Tableau
10 11 (1.01%) Facebook
10 11 (1.01%) Remedy
11 10 (0.91%) Cisco
12 9 (0.82%) Google
12 9 (0.82%) IBM
13 8 (0.73%) Red Hat
13 8 (0.73%) HP
14 7 (0.64%) Zend
14 7 (0.64%) Twitter
15 6 (0.55%) Novell
15 6 (0.55%) CheckPoint
London
JM
Rate: £425 - £465 per day
Posted: 12 hours ago
London
Premier Media
Posted: 13 hours ago
Milton Keynes, Buckinghamshire
JM
Rate: £500 - £550 per day
Posted: 15 hours ago
London
Premier Media
Rate: £500 - £600 per day
Posted: 22 hours ago
London
Premier Media
Rate: £300 - £400 per day
Posted: 23 hours ago
City, London
JM
Rate: £400 - £425 per day
Posted: Yesterday
City, London
JM
Rate: £1 per day
Posted: Yesterday
City, London
JM
Posted: Yesterday
London
QUANTICA
Rate: £150 - £170 per day
Posted: 2 days ago
Reigate, Surrey
Canon
Rate: Up-to £40,000 + Benefits
Posted: 2 days ago
Milton Keynes, Buckinghamshire
JM
Rate: £300 - £350 per day
Posted: 2 days ago
London
JM
Posted: 5 days ago
Birmingham, West Midlands (County)
JNC Recruitment
Rate: From £10 to £11.50 per hour
Posted: 5 days ago
Kent
ARC IT Recruitment Ltd
Rate: £375 Per Day
Posted: 5 days ago
City, London
JM
Rate: £450 - £475 per day
Posted: 5 days ago
City, London
Roc Search
Posted: 5 days ago
London
Premier Media
Rate: £400 - £600 per day
Posted: 5 days ago
City, London
JM
Posted: 6 days ago
London
Lorien Resourcing
Rate: negotiable
Posted: 6 days ago