Advertising
UK
The table below looks at the prevalence of the term Advertising in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 27 April 2024 with a comparison to the same period over the previous 2 years.
| 6 months to 27 Apr 2024 |
Same period 2023 | Same period 2022 | |
|---|---|---|---|
| Rank | 445 | 414 | 561 |
| Rank change year-on-year | -31 | +147 | -76 |
| Contract jobs citing Advertising | 153 | 327 | 302 |
| As % of all contract jobs advertised in the UK | 0.35% | 0.55% | 0.34% |
| As % of the General category | 0.61% | 0.93% | 0.61% |
| Number of daily rates quoted | 96 | 257 | 218 |
| 10th Percentile | £200 | £268 | £274 |
| 25th Percentile | £260 | £400 | £400 |
| Median daily rate (50th Percentile) | £400 | £520 | £500 |
| Median % change year-on-year | -23.08% | +4.00% | +11.11% |
| 75th Percentile | £550 | £663 | £600 |
| 90th Percentile | £600 | £713 | £700 |
| UK excluding London median daily rate | £375 | £529 | £533 |
| % change year-on-year | -29.08% | -0.70% | +36.54% |
| Number of hourly rates quoted | 14 | 11 | 14 |
| 10th Percentile | £6.57 | - | £21.38 |
| 25th Percentile | £15.04 | £35.00 | £33.44 |
| Median hourly rate | £41.08 | £43.00 | £40.00 |
| Median % change year-on-year | -4.47% | +7.50% | -5.29% |
| 75th Percentile | £50.00 | £51.00 | £51.31 |
| 90th Percentile | £63.34 | £53.75 | £65.15 |
| UK excluding London median hourly rate | £11.48 | £43.00 | £17.00 |
| % change year-on-year | -73.31% | +152.94% | - |
All General Skills
UK
Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.
| Contract vacancies with a requirement for common skills | 25,217 | 34,983 | 49,764 |
| As % of all contract IT jobs advertised in the UK | 58.24% | 58.49% | 56.02% |
| Number of daily rates quoted | 15,921 | 24,245 | 34,457 |
| 10th Percentile | £270 | £313 | £319 |
| 25th Percentile | £413 | £440 | £425 |
| Median daily rate (50th Percentile) | £525 | £550 | £533 |
| Median % change year-on-year | -4.55% | +3.29% | +7.58% |
| 75th Percentile | £650 | £675 | £650 |
| 90th Percentile | £763 | £775 | £750 |
| UK excluding London median daily rate | £496 | £500 | £475 |
| % change year-on-year | -0.90% | +5.26% | +11.76% |
| Number of hourly rates quoted | 1,927 | 1,077 | 1,444 |
| 10th Percentile | £12.78 | £13.46 | £12.50 |
| 25th Percentile | £15.48 | £18.13 | £14.75 |
| Median hourly rate | £29.00 | £35.00 | £21.50 |
| Median % change year-on-year | -17.14% | +62.79% | -4.44% |
| 75th Percentile | £51.75 | £61.25 | £46.13 |
| 90th Percentile | £65.00 | £72.50 | £58.00 |
| UK excluding London median hourly rate | £27.51 | £30.54 | £18.50 |
| % change year-on-year | -9.93% | +65.08% | -7.50% |
Advertising
Job Vacancy Trend
Job postings citing Advertising as a proportion of all IT jobs advertised.
Advertising
Contractor Daily Rate Trend
3-month moving average daily rate quoted in jobs citing Advertising.
Advertising
Daily Rate Histogram
Daily rate distribution for jobs citing Advertising over the 6 months to 27 April 2024.
Advertising
Contractor Hourly Rate Trend
3-month moving average hourly rates quoted in jobs citing Advertising.
Advertising
Hourly Rate Histogram
Hourly rate distribution of jobs citing Advertising over the 6 months to 27 April 2024.
Advertising
Top 14 Contract Locations
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the UK over the 6 months to 27 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | -6 | 151 | £400 | -23.08% | 624 |
| London | +40 | 103 | £425 | -18.27% | 278 |
| UK excluding London | -27 | 46 | £375 | -29.08% | 381 |
| Work from Home | +30 | 41 | £420 | -20.94% | 334 |
| South East | +10 | 14 | £350 | -17.16% | 92 |
| North of England | +32 | 9 | £475 | +90.00% | 108 |
| South West | +5 | 9 | £345 | -23.33% | 55 |
| Midlands | -26 | 9 | £260 | -59.22% | 73 |
| East of England | +9 | 5 | £400 | -36.00% | 39 |
| East Midlands | - | 5 | £500 | - | 27 |
| North West | +12 | 4 | £375 | +50.00% | 64 |
| West Midlands | 0 | 4 | £255 | -61.07% | 46 |
| Yorkshire | +22 | 3 | £475 | +46.15% | 37 |
| North East | +21 | 2 | £325 | +96.97% | 11 |
Advertising
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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