The table below looks at the prevalence of the term Advertising in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Advertising over the 3 months to 26 August 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
26 Aug 2016
Same period 2015 Same period 2014
Advertising
Rank 244 278 219
Rank change year-on-year
+34 -59
Contract jobs citing Advertising 549 488 574
As % of all contract IT jobs located in the UK 1.01% 0.84% 1.02%
As % of the General category 2.78% 2.08% 2.63%
Number of daily rates quoted 451 389 425
Median daily rate £400 £400 £400
90% offered a daily rate of more than £248 £250 £230
10% offered a daily rate of more than £525 £552 £525
UK excluding London median daily rate £375 £375 £400
% change year-on-year
- -6.25%
Number of hourly rates quoted 18 12 7
Median hourly rate £18.25 £17.00 £22.50
Median hourly rate % change year-on-year
+7.35% -24.44%
90% offered a hourly rate of more than £15.00 £13.80 £15.70
10% offered a hourly rate of more than £37.88 £71.81 £29.20
UK excluding London median hourly rate £18.00 £17.00 £22.50
% change year-on-year
+5.88% -24.44%

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised across the UK.

General Category
UK
Contract IT job ads with a match in the
General category
19757 23515 21812
As % of all contract IT jobs located in the UK 36.52% 40.26% 38.66%
Number of daily rates quoted 13117 14980 13401
Median daily rate £450 £430 £425
Median daily rate % change year-on-year
+4.65% +1.17%
90% offered a daily rate of more than £280 £275 £268
10% offered a daily rate of more than £610 £624 £600
UK excluding London median daily rate £400 £400 £388
% change year-on-year
- +3.22%
Number of hourly rates quoted 496 638 531
Median hourly rate £20.00 £23.00 £21.07
Median hourly rate % change year-on-year
-13.04% +9.15%
90% offered a hourly rate of more than £10.24 £11.50 £11.00
10% offered a hourly rate of more than £46.30 £48.50 £42.00
UK excluding London median hourly rate £20.50 £25.00 £22.50
% change year-on-year
-18.00% +11.11%

Advertising
Jobs Demand Trend

The demand trend of contract jobs citing Advertising as a proportion of all IT contracts with a match in the General category.

Advertising Jobs Demand Trend in the UK

Advertising
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising within the UK.

Advertising Daily Rate Trend in the UK

Advertising
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising within the UK over the 3 months to 26 August 2016.

Advertising Daily Rate Histogram in the UK

Advertising
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising within the UK.

Advertising Hourly Rate Trend in the UK

Advertising
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Advertising within the UK over the 3 months to 26 August 2016.

Advertising Hourly Rate Histogram in the UK

Advertising
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the UK over the 3 months to 26 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +40 535 £400 - 432
London -17 277 £413 -2.94% 184
City of London -27 64 £410 -3.52% 33
South East +23 57 £368 +2.08% 77
East of England +52 52 £375 -30.23% 27
West Midlands -6 39 £400 +11.11% 29
Yorkshire +23 38 £375 -10.71% 22
North West +16 29 £375 -6.25% 30
Hertfordshire +26 27 £400 -27.27% 14
West Yorkshire +26 23 £400 -8.83% 12
East Midlands +7 17 £375 +7.14% 21
Leeds +13 15 £400 - 11
Manchester +4 15 £400 -5.88% 17
South West +9 14 £350 -12.50% 20
Berkshire -8 13 £350 -2.77% 16
Surrey +16 12 £388 +6.52% 9
Hampshire +11 12 £294 +14.63% 22
Birmingham -11 10 £388 -3.12% 6
Cambridgeshire +29 9 £325 -14.47% 5
South Yorkshire -1 9 £375 +18.11% 6
Coventry -14 9 £400 +23.07% 4
Hook - 8 £294 -
Cheshire +5 7 £323 -19.37% 8
Nottinghamshire +2 7 £350 - 8
Nottingham - 7 £350 - 7
Essex +13 6 £230 - 3
Scotland +3 6 £290 -32.16% 7
Bristol -3 6 £400 +23.07% 8
North East -21 6 £350 +11.11% 17
Rotherham - 6 £375 -

Advertising
Top 30 Related IT Skills

For the 6 months to 26 August 2016, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Advertising.

1 343 (36.65%) Microsoft
2 200 (21.37%) Finance
3 185 (19.76%) Agile Software Development
4 153 (16.35%) Marketing
5 150 (16.03%) SQL
6 131 (14.00%) JavaScript
7 129 (13.78%) SQL Server
8 128 (13.68%) .NET
9 118 (12.61%) C#
9 118 (12.61%) HTML
10 108 (11.54%) Business Intelligence
11 107 (11.43%) Stakeholder Management
12 101 (10.79%) CRM
13 97 (10.36%) CSS
14 96 (10.26%) MS Excel
15 85 (9.08%) Windows
15 85 (9.08%) SQL Server Reporting Services
16 79 (8.44%) SharePoint
16 79 (8.44%) SQL Server Integration Services
16 79 (8.44%) jQuery
17 68 (7.26%) T-SQL
17 68 (7.26%) HTML5
18 65 (6.94%) Dynamics CRM
18 65 (6.94%) Degree
18 65 (6.94%) Active Directory
19 64 (6.84%) ASP.NET
19 64 (6.84%) Scrum
20 63 (6.73%) Project Management
21 62 (6.62%) Java
21 62 (6.62%) SQL Server Analysis Services

Advertising
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 79 (8.44%) SharePoint
2 36 (3.85%) CMS
3 27 (2.88%) MS Exchange
4 15 (1.60%) SharePoint 2013
5 11 (1.18%) BizTalk Server
5 11 (1.18%) Elasticsearch
6 10 (1.07%) Apache
6 10 (1.07%) IIS
7 9 (0.96%) Exchange Server 2010
7 9 (0.96%) SAS
7 9 (0.96%) Skype for Business
8 8 (0.85%) nginx
9 7 (0.75%) SharePoint 2010
10 6 (0.64%) Adobe Experience Manager
10 6 (0.64%) WordPress
11 5 (0.53%) Confluence
11 5 (0.53%) Oracle SOA Suite
11 5 (0.53%) Tomcat
11 5 (0.53%) Umbraco
11 5 (0.53%) WebSphere
Applications
1 96 (10.26%) MS Excel
2 48 (5.13%) MS Office
3 35 (3.74%) MS PowerPoint
4 18 (1.92%) MS Visio
5 13 (1.39%) MS Project
6 10 (1.07%) Adobe Creative Suite
6 10 (1.07%) Photoshop
7 8 (0.85%) Adobe Illustrator
8 4 (0.43%) OmniGraffle
9 3 (0.32%) InDesign
9 3 (0.32%) InfoPath
9 3 (0.32%) InVision
10 2 (0.21%) Spreadsheet
10 2 (0.21%) SPSS
11 1 (0.11%) Maya
Business Applications
1 65 (6.94%) Dynamics CRM
2 20 (2.14%) Dynamics AX
3 10 (1.07%) Dynamics NAV
4 8 (0.85%) Maximo
4 8 (0.85%) Sage X3
5 7 (0.75%) SAP Business One
5 7 (0.75%) Unit4 Business World
6 6 (0.64%) SAP Oil and Gas
7 5 (0.53%) Oracle EBS R12
8 3 (0.32%) Magento
8 3 (0.32%) Sage 1000
8 3 (0.32%) Sage 200
9 2 (0.21%) JDE EnterpriseOne
9 2 (0.21%) Oracle ERP
9 2 (0.21%) Primavera
9 2 (0.21%) Radian6
9 2 (0.21%) Teamcenter
9 2 (0.21%) WebTrends
10 1 (0.11%) Oracle CRM
10 1 (0.11%) Oracle EBS
Cloud Services
1 44 (4.70%) Microsoft Azure
2 36 (3.85%) Office 365
3 31 (3.31%) Amazon AWS
4 12 (1.28%) Google Analytics
5 11 (1.18%) IaaS
5 11 (1.18%) SaaS
6 6 (0.64%) AdWords
6 6 (0.64%) PaaS
7 5 (0.53%) Mimecast
8 4 (0.43%) Amazon EC2
8 4 (0.43%) Azure Active Directory
8 4 (0.43%) GitHub
8 4 (0.43%) Route 53
9 3 (0.32%) Adobe Creative Cloud
9 3 (0.32%) Amazon ElastiCache
9 3 (0.32%) Amazon S3
9 3 (0.32%) DigitalOcean
9 3 (0.32%) Google Cloud Platform
10 2 (0.21%) Adobe Analytics
10 2 (0.21%) Yammer
Communications & Networking
1 21 (2.24%) TCP/IP
2 19 (2.03%) DNS
3 17 (1.82%) Firewall
4 16 (1.71%) Internet
5 12 (1.28%) DHCP
5 12 (1.28%) LAN
6 10 (1.07%) Intranet
6 10 (1.07%) WAN
7 8 (0.85%) SAN
8 7 (0.75%) Skype
8 7 (0.75%) VPN
9 6 (0.64%) Wireless
9 6 (0.64%) Wireshark
10 5 (0.53%) FTP
10 5 (0.53%) HTTP
11 4 (0.43%) NAS
11 4 (0.43%) Network Security
11 4 (0.43%) SSH
12 3 (0.32%) IPv4
12 3 (0.32%) MRTG
Database & Business Intelligence
1 129 (13.78%) SQL Server
2 85 (9.08%) SQL Server Reporting Services
3 79 (8.44%) SQL Server Integration Services
4 62 (6.62%) SQL Server Analysis Services
5 59 (6.30%) Data Warehouse
6 30 (3.21%) MySQL
7 22 (2.35%) SQL Server 2008
8 21 (2.24%) SQL Server 2012
9 13 (1.39%) Relational Database
10 11 (1.18%) Redis
11 10 (1.07%) MongoDB
11 10 (1.07%) SQL Server 2014
12 9 (0.96%) Data Mining
12 9 (0.96%) Hadoop
13 8 (0.85%) PostgreSQL
14 7 (0.75%) Amazon RDS
14 7 (0.75%) OLAP
14 7 (0.75%) Power BI
14 7 (0.75%) SQL Server 2005
15 6 (0.64%) Apache Cassandra
Development Applications
1 38 (4.06%) Git (software)
2 23 (2.46%) gulp
3 21 (2.24%) Bower
3 21 (2.24%) Grunt
4 20 (2.14%) Team Foundation Server
5 17 (1.82%) Visual Studio
6 13 (1.39%) Jenkins
7 12 (1.28%) JIRA
8 11 (1.18%) JUnit
9 7 (0.75%) Atlassian Bamboo
9 7 (0.75%) Cucumber
9 7 (0.75%) Subversion
9 7 (0.75%) TestNG
10 6 (0.64%) Mockito
10 6 (0.64%) WebDriver
11 5 (0.53%) Oracle Forms
11 5 (0.53%) Selenium
12 4 (0.43%) Axure RP
12 4 (0.43%) SQL Server Management Studio (SSMS)
13 3 (0.32%) Octopus Deploy
General
1 200 (21.37%) Finance
2 153 (16.35%) Marketing
3 45 (4.81%) Games
4 34 (3.63%) Telecoms
5 28 (2.99%) Retail
6 21 (2.24%) Legal
6 21 (2.24%) Manufacturing
7 15 (1.60%) Banking
7 15 (1.60%) Law
8 14 (1.50%) Back Office
9 12 (1.28%) Publishing
10 10 (1.07%) Automotive
11 8 (0.85%) Front Office
12 6 (0.64%) Electronics
13 4 (0.43%) General Ledger
13 4 (0.43%) German Language
13 4 (0.43%) Investment Banking
14 3 (0.32%) French Language
14 3 (0.32%) Italian Language
15 2 (0.21%) Billing
Job Titles
1 277 (29.59%) Developer
2 156 (16.67%) Analyst
3 83 (8.87%) Consultant
4 78 (8.33%) Project Manager
5 77 (8.23%) Business Analyst
6 53 (5.66%) .NET Developer
7 33 (3.53%) Microsoft Developer
8 32 (3.42%) Business Intelligence Developer
8 32 (3.42%) CRM Developer
9 30 (3.21%) Dynamics CRM Developer
10 29 (3.10%) Administrator
10 29 (3.10%) Senior Developer
11 28 (2.99%) Architect
12 26 (2.78%) SSIS Developer
12 26 (2.78%) Web Developer
13 25 (2.67%) Front End Developer (Client-Side Developer)
14 24 (2.56%) SSRS Developer
15 21 (2.24%) SQL Developer
16 20 (2.14%) Designer
17 16 (1.71%) SSAS Developer
Libraries, Frameworks & Software Standards
1 128 (13.68%) .NET
2 118 (12.61%) HTML
3 97 (10.36%) CSS
4 79 (8.44%) jQuery
5 68 (7.26%) HTML5
6 64 (6.84%) ASP.NET
7 47 (5.02%) CSS3
8 41 (4.38%) XML
9 40 (4.27%) AngularJS
10 35 (3.74%) Ajax
10 35 (3.74%) Sass
11 28 (2.99%) Twitter Bootstrap
12 24 (2.56%) Node.js
12 24 (2.56%) REST
13 22 (2.35%) Backbone.js
14 19 (2.03%) LESS
14 19 (2.03%) Web Services
15 18 (1.92%) MDX
16 16 (1.71%) ASP.NET MVC
16 16 (1.71%) WebSockets
Miscellaneous
1 52 (5.56%) Analytical Skills
2 49 (5.24%) User Experience
3 27 (2.88%) Social Media
4 14 (1.50%) Management Information System
5 13 (1.39%) Mobile App
6 12 (1.28%) Computer Science
7 11 (1.18%) Data Centre
7 11 (1.18%) Digital Media
8 10 (1.07%) Copywriting
8 10 (1.07%) Video on Demand
9 7 (0.75%) Clustering
9 7 (0.75%) Statistics
9 7 (0.75%) Visualisation
10 6 (0.64%) Algorithms
10 6 (0.64%) Blog
10 6 (0.64%) Mathematics
10 6 (0.64%) Replication
11 5 (0.53%) Data Protection Act
11 5 (0.53%) Data Structures
11 5 (0.53%) Public Cloud
Operating Systems
1 85 (9.08%) Windows
2 46 (4.91%) Linux
3 34 (3.63%) Windows Server
4 21 (2.24%) Unix
5 20 (2.14%) Windows Server 2008
6 19 (2.03%) Windows 7
6 19 (2.03%) Windows Server 2012
7 14 (1.50%) Android
8 12 (1.28%) Windows 10
9 11 (1.18%) Apple iOS
10 7 (0.75%) Windows Server 2003
11 6 (0.64%) Windows 8
12 5 (0.53%) Solaris
12 5 (0.53%) Ubuntu
13 4 (0.43%) Red Hat Enterprise Linux
13 4 (0.43%) zOS
14 3 (0.32%) CentOS
15 2 (0.21%) Mac OS X
15 2 (0.21%) Windows 2000 Server
15 2 (0.21%) Windows XP
Processes & Methodologies
1 185 (19.76%) Agile Software Development
2 108 (11.54%) Business Intelligence
3 107 (11.43%) Stakeholder Management
4 101 (10.79%) CRM
5 64 (6.84%) Scrum
6 63 (6.73%) Project Management
7 58 (6.20%) ETL
8 57 (6.09%) MVC
9 55 (5.88%) Migration
10 51 (5.45%) ERP
11 50 (5.34%) Analytics
12 49 (5.24%) E-Commerce
13 48 (5.13%) ITIL
13 48 (5.13%) Web Development
14 44 (4.70%) Digital Marketing
15 43 (4.59%) PRINCE2
16 42 (4.49%) SDLC
17 41 (4.38%) TDD
17 41 (4.38%) Waterfall
18 34 (3.63%) Business Analysis
Programming Languages
1 150 (16.03%) SQL
2 131 (14.00%) JavaScript
3 118 (12.61%) C#
4 68 (7.26%) T-SQL
5 62 (6.62%) Java
6 29 (3.10%) PHP
6 29 (3.10%) VB.NET
7 28 (2.99%) PowerShell
8 24 (2.56%) Python
9 14 (1.50%) Ruby
10 10 (1.07%) Perl
10 10 (1.07%) Scala
11 8 (0.85%) VB
12 6 (0.64%) C
12 6 (0.64%) R
13 5 (0.53%) Bash Shell
13 5 (0.53%) VBA
14 4 (0.43%) C++
14 4 (0.43%) ES6
15 3 (0.32%) Haskell
Qualifications
1 65 (6.94%) Degree
2 24 (2.56%) Microsoft Certification
3 20 (2.14%) Security Cleared
4 19 (2.03%) MCSE
5 17 (1.82%) SC Cleared
6 12 (1.28%) PMP
7 11 (1.18%) MCSA
8 10 (1.07%) ISEB
8 10 (1.07%) PMI Certification
9 8 (0.85%) PRINCE2 Practitioner
10 6 (0.64%) Cisco Certification
11 5 (0.53%) CISSP
11 5 (0.53%) ITIL Certification
12 4 (0.43%) CCNA
12 4 (0.43%) CCNP
12 4 (0.43%) VMware Certified Professional (VCP)
13 3 (0.32%) GIAC
13 3 (0.32%) MCP
14 2 (0.21%) CCSA
14 2 (0.21%) CCSE
Quality Assurance & Compliance
1 11 (1.18%) Data Quality
1 11 (1.18%) SLA
2 9 (0.96%) QA
3 4 (0.43%) PCI DSS
3 4 (0.43%) Solvency II
4 2 (0.21%) ISO22301
4 2 (0.21%) Sarbanes-Oxley
5 1 (0.11%) COBIT
5 1 (0.11%) Disclosure Scotland
5 1 (0.11%) GAAP
5 1 (0.11%) ISO/IEC 27001
5 1 (0.11%) MiFID
System Software
1 65 (6.94%) Active Directory
2 17 (1.82%) VMware Infrastructure
3 7 (0.75%) Hyper-V
3 7 (0.75%) XenApp
4 6 (0.64%) VMware ESX
4 6 (0.64%) vSphere
5 5 (0.53%) Docker
5 5 (0.53%) NFS
6 3 (0.32%) etcd
7 2 (0.21%) ACF2
7 2 (0.21%) RACF
7 2 (0.21%) Virtual Machines
8 1 (0.11%) Brightmail
8 1 (0.11%) Microsoft App-V
8 1 (0.11%) Oracle RAC
8 1 (0.11%) VMware ESXi
8 1 (0.11%) XenDesktop
Systems Management
1 17 (1.82%) Puppet
2 12 (1.28%) Opscode Chef
3 10 (1.07%) Ansible
4 8 (0.85%) SCCM
5 6 (0.64%) Network Intrusion Detection System
5 6 (0.64%) SCOM
6 5 (0.53%) NetBackup
7 4 (0.43%) Microsoft Clustering
8 3 (0.32%) Backup Exec
8 3 (0.32%) Consul
8 3 (0.32%) Nagios
8 3 (0.32%) Nessus
8 3 (0.32%) Nmap
8 3 (0.32%) Oracle Enterprise Manager
8 3 (0.32%) zSecure
9 2 (0.21%) EnCase
9 2 (0.21%) Grafana
9 2 (0.21%) Host Intrusion Detection System
9 2 (0.21%) Kibana
9 2 (0.21%) logstash
Vendors
1 343 (36.65%) Microsoft
2 46 (4.91%) Oracle
3 35 (3.74%) VMware
4 25 (2.67%) Google
5 23 (2.46%) SAP
6 22 (2.35%) Adobe
7 20 (2.14%) Cisco
7 20 (2.14%) Citrix
8 19 (2.03%) Sage
9 15 (1.60%) HP
10 13 (1.39%) Tableau
11 10 (1.07%) CheckPoint
11 10 (1.07%) NetSuite
12 9 (0.96%) DoubleClick
12 9 (0.96%) Facebook
12 9 (0.96%) Salesforce.com
13 8 (0.85%) NetApp
14 7 (0.75%) IBM
14 7 (0.75%) Symantec
15 6 (0.64%) Red Hat
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