The table below looks at the prevalence of the term Advertising in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 29 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
29 Jul 2015
Same period 2014 Same period 2013
Advertising
Rank 254 219 284
Rank change year-on-year
-35 +65
Contract jobs citing Advertising 467 534 326
As % of all contract IT jobs located in the UK 0.82% 0.98% 0.64%
As % of the General category 2.04% 2.52% 1.48%
Number of daily rates quoted 370 414 239
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£396 £386 £400
Average daily rate % change year-on-year
+2.58% -3.43%
90% offered a daily rate of more than £250 £230 £252
10% offered a daily rate of more than £566 £525 £550
UK excluding London average daily rate £360 £375 £375
% change year-on-year
-4.00% -
Number of hourly rates quoted 9 4 14
Average hourly rate £18.68 £20.00 £17.75
Average hourly rate % change year-on-year
-6.61% +12.67%
90% offered a hourly rate of more than £13.40 £14.35 £15.80
10% offered a hourly rate of more than £43.14 £22.50 £26.80
UK excluding London average hourly rate £15.00 £22.50 £16.50
% change year-on-year
-33.33% +36.36%

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised across the UK.

General Category
UK
Contract IT job ads with a match in the
General category
22901 21187 21967
As % of all contract IT jobs located in the UK 40.12% 38.75% 43.04%
Number of daily rates quoted 14685 13107 13431
Average daily rate £425 £425 £450
Average daily rate % change year-on-year
- -5.55%
90% offered a daily rate of more than £275 £263 £275
10% offered a daily rate of more than £620 £600 £619
UK excluding London average daily rate £400 £384 £388
% change year-on-year
+4.16% -0.90%
Number of hourly rates quoted 566 553 636
Average hourly rate £22.50 £20.50 £22.50
Average hourly rate % change year-on-year
+9.75% -8.88%
90% offered a hourly rate of more than £11.50 £11.50 £11.50
10% offered a hourly rate of more than £49.19 £41.98 £43.92
UK excluding London average hourly rate £22.50 £22.50 £22.50

Advertising
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Advertising within the UK as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in the UK

Advertising
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising within the UK.

Advertising Daily Rate Trend in the UK

Advertising
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising within the UK over the 3 months to 29 July 2015.

Advertising Daily Rate Histogram in the UK

Advertising
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising within the UK.

Advertising Hourly Rate Trend in the UK

Advertising
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Advertising within the UK over the 3 months to 29 July 2015.

Advertising Hourly Rate Histogram in the UK

Advertising
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Advertising within the UK over the 3 months to 29 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -37 442 £400 +5.26% 499
London 0 294 £425 +7.25% 208
City of London +18 129 £411 -0.30% 45
South East -46 50 £350 - 93
Berkshire +14 22 £360 +2.85% 28
North West -29 22 £400 -5.88% 45
Yorkshire -20 17 £380 +4.82% 30
Cheshire -3 15 £400 -13.51% 7
East Midlands -11 15 £350 -20.00% 13
West Midlands -6 14 £300 -26.15% 29
East of England -8 13 £366 +11.83% 27
Scotland -17 13 £428 +6.87% 10
South West +4 10 £400 +39.13% 31
Hampshire -2 8 £350 +47.36% 17
Edinburgh -17 8 £450 +9.09% 5
West Yorkshire -26 8 £376 +3.79% 15
South Yorkshire -1 7 £375 +28.20% 7
East Sussex - 7 £338 - 3
Derbyshire 0 6 £325 - 4
Reading -3 6 £343 +11.83% 14
Bristol -5 6 £325 -18.75% 16
Brighton - 6 £375 - 3
Leicestershire +2 5 £350 -12.60% 1
Birmingham +1 5 £275 -37.14% 4
Sheffield -3 5 £260 -11.11% 5
Buckinghamshire -17 5 £315 -25.88% 4
North East -24 5 £300 -25.00% 12
Chesterfield - 5 £325 - 1
Glasgow +8 4 £375 +37.11% 3
Slough -3 4 £333 -5.00% 5

Advertising
Top 30 Related IT Skills

For the 6 months to 29 July 2015, IT contractor jobs within the UK citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 263 (29.35%) Finance
2 230 (25.67%) Microsoft
3 177 (19.75%) Marketing
4 144 (16.07%) Agile Software Development
5 129 (14.40%) Stakeholder Management
6 121 (13.50%) SQL
7 117 (13.06%) HTML
8 99 (11.05%) Project Management
9 97 (10.83%) JavaScript
10 83 (9.26%) CSS
10 83 (9.26%) CRM
11 80 (8.93%) .NET
12 78 (8.71%) MS Excel
13 75 (8.37%) SQL Server
14 71 (7.92%) Business Intelligence
15 70 (7.81%) SharePoint
15 70 (7.81%) Business Analysis
16 65 (7.25%) C#
17 64 (7.14%) Analytical Skills
18 63 (7.03%) Dynamics CRM
19 59 (6.58%) Migration
20 58 (6.47%) Banking
20 58 (6.47%) SQL Server Reporting Services
21 53 (5.92%) Oracle
22 52 (5.80%) Windows
23 49 (5.47%) HTML5
24 45 (5.02%) User Experience
25 44 (4.91%) Analytics
26 43 (4.80%) SQL Server Integration Services
27 42 (4.69%) Scrum

Advertising
Top Related IT Skills by Category

For the 6 months to 29 July 2015, IT contractor jobs within the UK citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 70 (7.81%) SharePoint
2 25 (2.79%) SharePoint 2013
3 22 (2.46%) MS Exchange
4 18 (2.01%) SharePoint 2010
5 16 (1.79%) CMS
6 13 (1.45%) WordPress
7 12 (1.34%) Node.js
7 12 (1.34%) SAS
8 11 (1.23%) Lync
9 9 (1.00%) Drupal
9 9 (1.00%) Exchange Server 2013
10 8 (0.89%) Elasticsearch
11 7 (0.78%) Exchange Server 2010
12 4 (0.45%) Apache
12 4 (0.45%) Adobe Experience Manager
12 4 (0.45%) Oracle Self-Service HR
13 3 (0.33%) Tomcat
13 3 (0.33%) WebLogic
13 3 (0.33%) IIS
13 3 (0.33%) Lotus Domino
Applications
1 78 (8.71%) MS Excel
2 40 (4.46%) Photoshop
2 40 (4.46%) MS Office
3 31 (3.46%) Adobe Illustrator
4 24 (2.68%) MS PowerPoint
5 15 (1.67%) Adobe Creative Suite
6 14 (1.56%) MS Project
7 12 (1.34%) MS Visio
7 12 (1.34%) Spreadsheet
7 12 (1.34%) InDesign
8 8 (0.89%) PowerPivot
9 6 (0.67%) Adobe After Effects
9 6 (0.67%) SPSS
10 5 (0.56%) Acrobat
10 5 (0.56%) 3ds Max
11 3 (0.33%) Fireworks
12 1 (0.11%) AutoCAD
12 1 (0.11%) Maya
12 1 (0.11%) QuarkXPress
12 1 (0.11%) OmniGraffle
Business Applications
1 63 (7.03%) Dynamics CRM
2 28 (3.13%) Dynamics AX
3 23 (2.57%) Agresso
4 17 (1.90%) Dynamics NAV
5 14 (1.56%) Oracle EBS
6 10 (1.12%) Oracle EBS R12
7 9 (1.00%) SAP BPC
8 7 (0.78%) SAP FI
8 7 (0.78%) SAP FI/CO
8 7 (0.78%) SAP CO
9 4 (0.45%) Summit
9 4 (0.45%) Sage 200
9 4 (0.45%) Sage CRM
10 3 (0.33%) Oracle Applications
11 2 (0.22%) Oracle HRMS
11 2 (0.22%) Oracle General Ledger
11 2 (0.22%) Markit EDM
12 1 (0.11%) Eikon
12 1 (0.11%) Oracle Payables
12 1 (0.11%) Oracle Procure-to-Pay
Cloud Services
1 12 (1.34%) Office 365
2 11 (1.23%) Google Analytics
3 9 (1.00%) Amazon AWS
4 7 (0.78%) Microsoft Azure
5 6 (0.67%) Adobe Analytics
6 3 (0.33%) Azure Active Directory
6 3 (0.33%) Yammer
6 3 (0.33%) SaaS
7 2 (0.22%) Amazon S3
7 2 (0.22%) Silverpop
7 2 (0.22%) Basecamp
8 1 (0.11%) Amazon ELB
8 1 (0.11%) MailChimp
8 1 (0.11%) Amazon EC2
8 1 (0.11%) Heroku
8 1 (0.11%) GitHub
Communications & Networking
1 21 (2.34%) Internet
2 20 (2.23%) Firewall
3 18 (2.01%) DNS
4 16 (1.79%) WAN
4 16 (1.79%) TCP/IP
5 15 (1.67%) LAN
6 11 (1.23%) SAN
7 10 (1.12%) Cisco ASA
8 9 (1.00%) VPN
8 9 (1.00%) DHCP
8 9 (1.00%) HTTP
9 6 (0.67%) Intranet
10 5 (0.56%) PSTN
10 5 (0.56%) NAS
10 5 (0.56%) BIG-IP
10 5 (0.56%) SCCP
10 5 (0.56%) Wireless
11 4 (0.45%) Cisco IOS
11 4 (0.45%) Network Security
11 4 (0.45%) FCoE
Database & Business Intelligence
1 75 (8.37%) SQL Server
2 58 (6.47%) SQL Server Reporting Services
3 43 (4.80%) SQL Server Integration Services
4 41 (4.58%) SQL Server Analysis Services
5 37 (4.13%) Data Warehouse
6 21 (2.34%) MySQL
7 18 (2.01%) Big Data
8 16 (1.79%) OLAP
9 14 (1.56%) SQL Server 2008
9 14 (1.56%) Oracle Database
10 13 (1.45%) SQL Server 2012
10 13 (1.45%) MongoDB
10 13 (1.45%) OLAP Cube
11 11 (1.23%) Relational Database
12 10 (1.12%) BusinessObjects
13 9 (1.00%) QlikView
14 7 (0.78%) PostgreSQL
14 7 (0.78%) Microsoft Power View
15 5 (0.56%) SQL Server 2005
16 4 (0.45%) RDBMS
Development Applications
1 15 (1.67%) Git (software)
2 11 (1.23%) Visual Studio
3 9 (1.00%) Dreamweaver
3 9 (1.00%) JIRA
4 6 (0.67%) Ant
4 6 (0.67%) Subversion
4 6 (0.67%) Maven
4 6 (0.67%) Cucumber
4 6 (0.67%) Grunt
5 4 (0.45%) Team Foundation Server
5 4 (0.45%) Jasmine
6 3 (0.33%) SoapUI
7 2 (0.22%) Sublime Text
7 2 (0.22%) Bower
7 2 (0.22%) Mockito
7 2 (0.22%) Hudson
7 2 (0.22%) JUnit
7 2 (0.22%) Oracle Forms
7 2 (0.22%) ClearCase
7 2 (0.22%) Eclipse
General
1 263 (29.35%) Finance
2 177 (19.75%) Marketing
3 58 (6.47%) Banking
4 30 (3.35%) Retail
4 30 (3.35%) Investment Banking
4 30 (3.35%) Publishing
5 28 (3.13%) Telecoms
6 18 (2.01%) Games
7 16 (1.79%) Legal
8 14 (1.56%) Financial Institution
9 11 (1.23%) Front Office
9 11 (1.23%) Manufacturing
10 6 (0.67%) Automotive
11 5 (0.56%) Interactive Media
12 4 (0.45%) Electronics
12 4 (0.45%) Multimedia
13 3 (0.33%) Billing
13 3 (0.33%) Law
13 3 (0.33%) French Language
14 2 (0.22%) Private Banking
Job Titles
1 194 (21.65%) Developer
2 191 (21.32%) Analyst
3 114 (12.72%) Business Analyst
4 93 (10.38%) Project Manager
5 73 (8.15%) Consultant
6 42 (4.69%) Designer
7 41 (4.58%) Microsoft Developer
8 33 (3.68%) Business Intelligence Developer
9 25 (2.79%) Architect
10 24 (2.68%) Front-End Developer
11 19 (2.12%) Digital Project Manager
12 17 (1.90%) CRM Developer
13 16 (1.79%) Dynamics CRM Developer
13 16 (1.79%) Administrator
14 15 (1.67%) Support Analyst
14 15 (1.67%) SharePoint Developer
15 13 (1.45%) Senior Analyst
15 13 (1.45%) Junior
15 13 (1.45%) Business Developer
16 12 (1.34%) Web Developer
Libraries, Frameworks & Software Standards
1 117 (13.06%) HTML
2 83 (9.26%) CSS
3 80 (8.93%) .NET
4 49 (5.47%) HTML5
5 39 (4.35%) jQuery
6 36 (4.02%) CSS3
7 35 (3.91%) ASP.NET
8 31 (3.46%) Flash
9 24 (2.68%) XML
10 22 (2.46%) MDX
11 20 (2.23%) Web Services
12 17 (1.90%) SOAP
12 17 (1.90%) Sass
13 14 (1.56%) AngularJS
14 11 (1.23%) Spring
14 11 (1.23%) Ajax
14 11 (1.23%) JSON
15 10 (1.12%) REST
15 10 (1.12%) JSP
16 9 (1.00%) J2EE
Miscellaneous
1 64 (7.14%) Analytical Skills
2 45 (5.02%) User Experience
3 30 (3.35%) Social Media
4 13 (1.45%) Mobile App
5 11 (1.23%) Digital Media
5 11 (1.23%) Derivative
6 10 (1.12%) PMI
7 9 (1.00%) Foreign Exchange (FX)
7 9 (1.00%) FMCG
7 9 (1.00%) Data Centre
8 8 (0.89%) W3C
8 8 (0.89%) Management Information System
8 8 (0.89%) Video Conferencing
9 7 (0.78%) Computer Science
9 7 (0.78%) Copywriting
9 7 (0.78%) Social Network
9 7 (0.78%) Animation
10 6 (0.67%) Equities
10 6 (0.67%) Video on Demand
11 5 (0.56%) New Media
Operating Systems
1 52 (5.80%) Windows
2 25 (2.79%) Linux
3 18 (2.01%) UNIX
4 13 (1.45%) Android
5 12 (1.34%) Windows Server 2008
5 12 (1.34%) Windows Server 2012
6 8 (0.89%) Windows 7
7 7 (0.78%) Windows 8
8 6 (0.67%) Windows Server 2003
8 6 (0.67%) Windows XP
9 5 (0.56%) AIX
9 5 (0.56%) Ubuntu
10 4 (0.45%) Apple iOS
11 3 (0.33%) Data ONTAP
11 3 (0.33%) CentOS
11 3 (0.33%) Solaris
12 2 (0.22%) Mac OS X
12 2 (0.22%) zOS
12 2 (0.22%) Windows 2000 Server
12 2 (0.22%) Windows Mobile
Processes & Methodologies
1 144 (16.07%) Agile Software Development
2 129 (14.40%) Stakeholder Management
3 99 (11.05%) Project Management
4 83 (9.26%) CRM
5 71 (7.92%) Business Intelligence
6 70 (7.81%) Business Analysis
7 59 (6.58%) Migration
8 44 (4.91%) Analytics
9 42 (4.69%) Scrum
10 38 (4.24%) E-Commerce
11 35 (3.91%) ERP
12 33 (3.68%) PRINCE2
12 33 (3.68%) User Acceptance Testing
13 32 (3.57%) Workflow
14 31 (3.46%) Digital Marketing
15 30 (3.35%) Asset Management
15 30 (3.35%) ETL
15 30 (3.35%) Stakeholder Engagement
16 25 (2.79%) SDLC
16 25 (2.79%) ITIL
Programming Languages
1 121 (13.50%) SQL
2 97 (10.83%) JavaScript
3 65 (7.25%) C#
4 40 (4.46%) Java
5 26 (2.90%) T-SQL
6 22 (2.46%) PHP
7 12 (1.34%) PowerShell
8 10 (1.12%) C
8 10 (1.12%) Python
9 9 (1.00%) C++
10 7 (0.78%) Scala
10 7 (0.78%) R
11 6 (0.67%) Bash Shell
11 6 (0.67%) Ruby
11 6 (0.67%) PL/SQL
11 6 (0.67%) Perl
11 6 (0.67%) VB.NET
12 5 (0.56%) VBA
12 5 (0.56%) Data Analysis Expressions (DAX)
13 4 (0.45%) VB
Qualifications
1 35 (3.91%) Degree
2 18 (2.01%) Microsoft Certification
3 10 (1.12%) PMI Certification
4 7 (0.78%) PRINCE2 Certification
4 7 (0.78%) Cisco Certification
4 7 (0.78%) MCSE
4 7 (0.78%) CCNA
5 5 (0.56%) ISEB
5 5 (0.56%) CCNP
6 4 (0.45%) MCP
6 4 (0.45%) MCSA
6 4 (0.45%) ACCA
6 4 (0.45%) CCSA
6 4 (0.45%) CCSE
6 4 (0.45%) SC Cleared
6 4 (0.45%) Security Cleared
6 4 (0.45%) VCAP
7 3 (0.33%) NCDA
7 3 (0.33%) PRINCE2 Practitioner
7 3 (0.33%) JNCIA
Quality Assurance & Compliance
1 24 (2.68%) QA
2 10 (1.12%) Sarbanes-Oxley
3 7 (0.78%) SLA
4 5 (0.56%) PCI DSS
4 5 (0.56%) EMIR
5 4 (0.45%) ISO/IEC 27001
5 4 (0.45%) Data Quality
6 3 (0.33%) Solvency II
6 3 (0.33%) MiFID
6 3 (0.33%) Dodd-Frank
7 2 (0.22%) COREP
7 2 (0.22%) CRD IV
7 2 (0.22%) Basel III
7 2 (0.22%) FATCA
System Software
1 34 (3.79%) Active Directory
2 10 (1.12%) VMware Infrastructure
3 8 (0.89%) XenApp
4 6 (0.67%) NFS
5 4 (0.45%) vSphere
5 4 (0.45%) XenDesktop
6 3 (0.33%) Varnish
7 2 (0.22%) Veritas Cluster Server
7 2 (0.22%) RACF
7 2 (0.22%) VMware ESX
7 2 (0.22%) Microsoft App-V
8 1 (0.11%) Oracle RAC
8 1 (0.11%) Hyper-V
8 1 (0.11%) VMware ESXi
8 1 (0.11%) vCloud
8 1 (0.11%) Docker
8 1 (0.11%) GlusterFS
Systems Management
1 6 (0.67%) SCCM
2 5 (0.56%) Ansible
3 4 (0.45%) SCOM
3 4 (0.45%) HP Quality Center
3 4 (0.45%) Puppet
4 3 (0.33%) Cisco UCCX
4 3 (0.33%) NetBackup
4 3 (0.33%) Opscode Chef
4 3 (0.33%) SnapVault
5 2 (0.22%) zSecure
5 2 (0.22%) AirWatch
5 2 (0.22%) ITRS Geneos
5 2 (0.22%) Nagios
5 2 (0.22%) HP SiteScope
5 2 (0.22%) Cisco CUCM
6 1 (0.11%) Windows Intune
6 1 (0.11%) HP Data Protector
6 1 (0.11%) Data Guard
6 1 (0.11%) Cisco UCCE
6 1 (0.11%) Backup Exec
Vendors
1 230 (25.67%) Microsoft
2 53 (5.92%) Oracle
3 38 (4.24%) Adobe
4 31 (3.46%) Google
5 26 (2.90%) VMware
6 23 (2.57%) Citrix
7 20 (2.23%) Facebook
8 18 (2.01%) Cisco
9 17 (1.90%) SAP
10 16 (1.79%) Twitter
11 15 (1.67%) HP
12 11 (1.23%) CheckPoint
13 9 (1.00%) Sage
13 9 (1.00%) DoubleClick
14 8 (0.89%) Remedy
15 7 (0.78%) Salesforce.com
15 7 (0.78%) IBM
15 7 (0.78%) Symantec
16 6 (0.67%) Tableau
16 6 (0.67%) Dell
London
JM
Rate: £550 - £600 per day
Posted: 4 hours ago
Southampton, Hampshire
Nigel Frank International Ltd
Rate: £400 - £450 per day
Posted: 21 hours ago
London
Nigel Frank International Ltd
Rate: £250 - £350 per day
Posted: 22 hours ago
City, London
Nigel Frank International Ltd
Rate: £300 - £425 per day
Posted: 22 hours ago
Southampton, Hampshire
Spectrum IT Recruitment (South) Ltd
Rate: £200 - £275 per hour
Posted: 22 hours ago
City, London
JM
Rate: £600 - £650 per day
Posted: Yesterday
Chelmsford, Essex
Aston Carter
Rate: £200 - £300 per day
Posted: Yesterday
City, London
JM
Rate: £500 - £540 per day
Posted: Yesterday
London
Capita Resourcing - IT Resourcing
Rate: £300 - £350 per annum
Posted: Yesterday
Hatfield, Hertfordshire
JM
Posted: Yesterday
Central London / West End
Digitech Resourcing Ltd
Rate: From £250 to £350 per day
Posted: 2 days ago
London
Nigel Frank International Ltd
Rate: £370 per day
Posted: 2 days ago
Warrington, Cheshire
Nigel Frank International Ltd
Rate: £300 - £320 per day
Posted: 4 days ago
Manchester, Lancashire
JM
Rate: £460 - £495 per day
Posted: 5 days ago
London
Nigel Frank International Ltd
Posted: 5 days ago
Liverpool, Merseyside
Edison Hill Ltd
Rate: From £400 to £500 per day
Posted: 5 days ago
City, London
JM
Rate: £575 - £650 per day
Posted: 5 days ago
Berkshire
JM
Rate: £400 - £440 per day
Posted: 5 days ago
City, London
JM
Rate: £400 - £450 per day
Posted: 6 days ago
UK
Nigel Frank International Ltd
Posted: 6 days ago