The table below looks at the prevalence of the term Advertising in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 1 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 Jul 2015
Same period 2014 Same period 2013
Advertising
Rank 261 224 284
Rank change year-on-year
-37 +60
Contract jobs citing Advertising 451 526 318
As % of all contract IT jobs located in the UK 0.81% 0.98% 0.65%
As % of the General category 2.03% 2.53% 1.50%
Number of daily rates quoted 347 407 237
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£400 £395 £400
Average daily rate % change year-on-year
+1.26% -1.25%
90% offered a daily rate of more than £250 £238 £250
10% offered a daily rate of more than £575 £534 £550
UK excluding London average daily rate £350 £369 £375
% change year-on-year
-5.08% -1.66%
Number of hourly rates quoted 7 7 10
Average hourly rate £22.36 £21.00 £17.25
Average hourly rate % change year-on-year
+6.45% +21.73%
90% offered a hourly rate of more than £10.00 £10.80 £15.77
10% offered a hourly rate of more than £33.62 £24.50 £22.00
UK excluding London average hourly rate £12.50 £21.00 £17.00
% change year-on-year
-40.47% +23.52%

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised across the UK.

General Category
UK
Contract IT job ads with a match in the
General category
22179 20764 21250
As % of all contract IT jobs located in the UK 39.63% 38.58% 43.11%
Number of daily rates quoted 14218 12969 12942
Average daily rate £425 £425 £450
Average daily rate % change year-on-year
- -5.55%
90% offered a daily rate of more than £280 £263 £275
10% offered a daily rate of more than £610 £625 £600
UK excluding London average daily rate £400 £380 £380
% change year-on-year
+5.26% -
Number of hourly rates quoted 538 574 631
Average hourly rate £22.50 £22.00 £22.50
Average hourly rate % change year-on-year
+2.27% -2.22%
90% offered a hourly rate of more than £11.00 £12.00 £12.00
10% offered a hourly rate of more than £47.83 £42.50 £43.00
UK excluding London average hourly rate £22.50 £23.00 £25.00
% change year-on-year
-2.17% -8.00%

Advertising
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Advertising within the UK as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in the UK

Advertising
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising within the UK.

Advertising Daily Rate Trend in the UK

Advertising
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising within the UK over the 3 months to 1 July 2015.

Advertising Daily Rate Histogram in the UK

Advertising
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising within the UK.

Advertising Hourly Rate Trend in the UK

Advertising
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Advertising within the UK over the 3 months to 1 July 2015.

Advertising Hourly Rate Histogram in the UK

Advertising
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Advertising within the UK over the 3 months to 1 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -42 432 £400 +1.26% 830
London +1 298 £413 +3.12% 280
City of London +26 127 £411 -1.79% 151
South East -37 47 £355 +1.42% 154
Berkshire +6 24 £360 +2.85% 33
North West -33 16 £400 - 93
West Midlands -14 15 £300 -23.80% 81
East Midlands -15 14 £338 -15.73% 41
East of England -6 13 £366 +78.65% 33
Yorkshire -19 13 £369 +8.45% 36
South West +2 12 £325 -1.51% 49
Scotland -13 10 £425 +21.42% 22
Cheshire -21 10 £400 -13.51% 15
Hampshire -1 9 £350 +47.36% 31
West Yorkshire -26 9 £350 +2.94% 16
Leeds -23 8 £338 +18.42% 11
Reading +7 6 £313 -10.71% 8
Derbyshire -4 6 £325 -55.93% 3
Edinburgh -8 6 £450 +20.00% 15
Bristol 0 5 £249 -9.54% 27
Buckinghamshire -10 5 £315 -30.00% 14
Chesterfield - 5 £325 -
Southampton - 5 £225 - 4
Wales -6 4 £400 +33.33% 8
Cambridgeshire -7 4 £380 +8.57% 10
Leicestershire -7 4 £350 -0.07% 12
Birmingham -17 4 £263 -40.00% 27
Bromley - 4 £575 -
Bedfordshire - 4 £375 - 4
East Sussex -9 3 £300 -25.00% 2

Advertising
Top 30 Related IT Skills

For the 6 months to 1 July 2015, IT contractor jobs within the UK citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 256 (29.09%) Finance
2 214 (24.32%) Microsoft
3 196 (22.27%) Marketing
4 131 (14.89%) Agile Software Development
5 121 (13.75%) SQL
6 117 (13.30%) Stakeholder Management
7 114 (12.95%) HTML
8 100 (11.36%) JavaScript
9 98 (11.14%) Project Management
10 82 (9.32%) CSS
11 77 (8.75%) .NET
11 77 (8.75%) CRM
12 70 (7.95%) Business Analysis
13 68 (7.73%) MS Excel
14 66 (7.50%) SQL Server
15 64 (7.27%) Business Intelligence
15 64 (7.27%) Analytical Skills
16 63 (7.16%) SharePoint
17 62 (7.05%) C#
18 56 (6.36%) Migration
19 55 (6.25%) Dynamics CRM
20 54 (6.14%) Windows
21 53 (6.02%) Oracle
22 52 (5.91%) SQL Server Reporting Services
23 50 (5.68%) Banking
24 48 (5.45%) HTML5
25 44 (5.00%) MS Office
26 43 (4.89%) Java
27 42 (4.77%) E-Commerce
28 40 (4.55%) Analytics

Advertising
Top Related IT Skills by Category

For the 6 months to 1 July 2015, IT contractor jobs within the UK citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 63 (7.16%) SharePoint
2 23 (2.61%) MS Exchange
2 23 (2.61%) CMS
3 18 (2.05%) SharePoint 2013
4 12 (1.36%) SAS
5 11 (1.25%) SharePoint 2010
5 11 (1.25%) Drupal
5 11 (1.25%) WordPress
6 10 (1.14%) Node.js
7 9 (1.02%) Exchange Server 2013
8 8 (0.91%) Elasticsearch
8 8 (0.91%) Lync
9 5 (0.57%) Exchange Server 2010
9 5 (0.57%) IIS
9 5 (0.57%) Apache
9 5 (0.57%) Adobe Experience Manager
10 4 (0.45%) Oracle Self-Service HR
10 4 (0.45%) BizTalk Server
10 4 (0.45%) Exchange Server 2007
11 3 (0.34%) Oracle Service Bus
Applications
1 68 (7.73%) MS Excel
2 44 (5.00%) MS Office
3 31 (3.52%) Photoshop
4 26 (2.95%) Adobe Illustrator
5 23 (2.61%) MS PowerPoint
6 13 (1.48%) Adobe Creative Suite
7 12 (1.36%) Spreadsheet
7 12 (1.36%) MS Project
8 11 (1.25%) InDesign
9 9 (1.02%) MS Visio
10 8 (0.91%) PowerPivot
11 6 (0.68%) SPSS
11 6 (0.68%) Adobe After Effects
12 5 (0.57%) Acrobat
13 4 (0.45%) 3ds Max
14 3 (0.34%) Fireworks
15 1 (0.11%) AutoCAD
15 1 (0.11%) Maya
15 1 (0.11%) QuarkXPress
15 1 (0.11%) OmniGraffle
Business Applications
1 55 (6.25%) Dynamics CRM
2 30 (3.41%) Dynamics AX
3 27 (3.07%) Agresso
4 17 (1.93%) Dynamics NAV
5 13 (1.48%) Oracle EBS
6 9 (1.02%) Oracle EBS R12
7 7 (0.80%) SAP FI/CO
7 7 (0.80%) SAP FI
7 7 (0.80%) SAP CO
8 6 (0.68%) SAP BPC
9 4 (0.45%) Oracle Applications
9 4 (0.45%) Magento
10 3 (0.34%) Sage CRM
10 3 (0.34%) Summit
11 2 (0.23%) Oracle General Ledger
11 2 (0.23%) Sage 200
11 2 (0.23%) Oracle HRMS
12 1 (0.11%) Oracle ERP
12 1 (0.11%) Global One
12 1 (0.11%) SAP WM
Cloud Services
1 8 (0.91%) Amazon AWS
2 7 (0.80%) Office 365
3 5 (0.57%) Google Analytics
3 5 (0.57%) Microsoft Azure
4 3 (0.34%) SaaS
4 3 (0.34%) Yammer
5 2 (0.23%) Silverpop
5 2 (0.23%) Basecamp
5 2 (0.23%) Adobe Analytics
5 2 (0.23%) Amazon S3
5 2 (0.23%) Cloud Computing
6 1 (0.11%) Amazon EC2
6 1 (0.11%) Heroku
6 1 (0.11%) GitHub
6 1 (0.11%) Amazon ELB
6 1 (0.11%) MailChimp
6 1 (0.11%) Azure Active Directory
Communications & Networking
1 19 (2.16%) Internet
2 17 (1.93%) Firewall
3 12 (1.36%) WAN
3 12 (1.36%) HTTP
3 12 (1.36%) SAN
4 11 (1.25%) DNS
4 11 (1.25%) LAN
5 9 (1.02%) TCP/IP
6 8 (0.91%) Cisco ASA
7 7 (0.80%) Intranet
8 5 (0.57%) VLAN
8 5 (0.57%) NAS
8 5 (0.57%) PSTN
8 5 (0.57%) SCCP
9 4 (0.45%) DHCP
9 4 (0.45%) VPN
9 4 (0.45%) Network Security
9 4 (0.45%) WebEx
10 3 (0.34%) Diameter Protocol
10 3 (0.34%) iSCSI
Database & Business Intelligence
1 66 (7.50%) SQL Server
2 52 (5.91%) SQL Server Reporting Services
3 37 (4.20%) SQL Server Integration Services
4 34 (3.86%) SQL Server Analysis Services
5 31 (3.52%) MySQL
6 30 (3.41%) Data Warehouse
7 18 (2.05%) Big Data
8 15 (1.70%) Oracle Database
9 13 (1.48%) MongoDB
9 13 (1.48%) SQL Server 2008
10 12 (1.36%) OLAP
11 11 (1.25%) SQL Server 2012
11 11 (1.25%) Relational Database
12 9 (1.02%) OLAP Cube
13 7 (0.80%) Microsoft Power View
13 7 (0.80%) BusinessObjects
14 6 (0.68%) PostgreSQL
15 5 (0.57%) SQL Server 2005
15 5 (0.57%) QlikView
16 4 (0.45%) RDBMS
Development Applications
1 13 (1.48%) Git (software)
2 8 (0.91%) Visual Studio
2 8 (0.91%) Subversion
3 7 (0.80%) Maven
4 6 (0.68%) JIRA
5 5 (0.57%) Ant
5 5 (0.57%) Dreamweaver
5 5 (0.57%) Grunt
6 4 (0.45%) JUnit
6 4 (0.45%) Cucumber
6 4 (0.45%) Jasmine
7 3 (0.34%) Hudson
7 3 (0.34%) SoapUI
7 3 (0.34%) Eclipse
7 3 (0.34%) Jenkins
8 2 (0.23%) Oracle Forms
8 2 (0.23%) ClearCase
8 2 (0.23%) ERwin
8 2 (0.23%) NUnit
8 2 (0.23%) Axure RP
General
1 256 (29.09%) Finance
2 196 (22.27%) Marketing
3 50 (5.68%) Banking
4 33 (3.75%) Retail
5 30 (3.41%) Publishing
6 29 (3.30%) Telecoms
7 27 (3.07%) Investment Banking
8 18 (2.05%) Games
9 15 (1.70%) Legal
10 12 (1.36%) Manufacturing
10 12 (1.36%) Financial Institution
11 9 (1.02%) Front Office
12 8 (0.91%) Electronics
13 5 (0.57%) Interactive Media
14 4 (0.45%) Automotive
14 4 (0.45%) Multimedia
15 3 (0.34%) Law
15 3 (0.34%) French Language
16 2 (0.23%) Private Banking
16 2 (0.23%) Back Office
Job Titles
1 205 (23.30%) Developer
2 190 (21.59%) Analyst
3 113 (12.84%) Business Analyst
4 84 (9.55%) Project Manager
5 74 (8.41%) Consultant
6 38 (4.32%) Designer
7 34 (3.86%) Microsoft Developer
8 29 (3.30%) Business Intelligence Developer
9 24 (2.73%) Architect
10 20 (2.27%) Front-End Developer
11 16 (1.82%) Digital Project Manager
11 16 (1.82%) CRM Developer
11 16 (1.82%) Support Analyst
12 15 (1.70%) Web Developer
12 15 (1.70%) Dynamics CRM Developer
13 14 (1.59%) Senior Analyst
14 13 (1.48%) Business Developer
14 13 (1.48%) Account Manager
14 13 (1.48%) SharePoint Developer
14 13 (1.48%) Marketing Manager
Libraries, Frameworks & Software Standards
1 114 (12.95%) HTML
2 82 (9.32%) CSS
3 77 (8.75%) .NET
4 48 (5.45%) HTML5
5 36 (4.09%) jQuery
6 35 (3.98%) CSS3
7 33 (3.75%) Flash
8 32 (3.64%) ASP.NET
9 24 (2.73%) XML
10 19 (2.16%) SOAP
10 19 (2.16%) Web Services
11 18 (2.05%) MDX
12 15 (1.70%) AngularJS
13 13 (1.48%) Sass
13 13 (1.48%) Spring
14 11 (1.25%) .NET Framework
14 11 (1.25%) JSP
14 11 (1.25%) WebGL
15 10 (1.14%) REST
15 10 (1.14%) J2EE
Miscellaneous
1 64 (7.27%) Analytical Skills
2 36 (4.09%) User Experience
2 36 (4.09%) Social Media
3 18 (2.05%) Mobile App
4 11 (1.25%) Digital Media
4 11 (1.25%) FMCG
5 10 (1.14%) Management Information System
6 8 (0.91%) Foreign Exchange (FX)
6 8 (0.91%) Derivative
7 7 (0.80%) Animation
7 7 (0.80%) Copywriting
7 7 (0.80%) W3C
7 7 (0.80%) E-Learning
7 7 (0.80%) Social Network
7 7 (0.80%) Video on Demand
8 6 (0.68%) Data Centre
8 6 (0.68%) New Media
8 6 (0.68%) Computer Science
9 5 (0.57%) Equities
9 5 (0.57%) PMI
Operating Systems
1 54 (6.14%) Windows
2 29 (3.30%) Linux
3 18 (2.05%) UNIX
4 12 (1.36%) Android
4 12 (1.36%) Windows Server 2008
5 10 (1.14%) Windows 8
6 9 (1.02%) Windows Server 2012
7 8 (0.91%) Windows Server 2003
8 7 (0.80%) Windows XP
9 6 (0.68%) Apple iOS
9 6 (0.68%) Windows 7
10 4 (0.45%) Ubuntu
11 3 (0.34%) AIX
11 3 (0.34%) Solaris
11 3 (0.34%) CentOS
11 3 (0.34%) Data ONTAP
12 2 (0.23%) Windows Phone 8
12 2 (0.23%) Windows Phone
12 2 (0.23%) Red Hat Enterprise Linux
12 2 (0.23%) Mac OS X
Processes & Methodologies
1 131 (14.89%) Agile Software Development
2 117 (13.30%) Stakeholder Management
3 98 (11.14%) Project Management
4 77 (8.75%) CRM
5 70 (7.95%) Business Analysis
6 64 (7.27%) Business Intelligence
7 56 (6.36%) Migration
8 42 (4.77%) E-Commerce
9 40 (4.55%) Analytics
10 39 (4.43%) Scrum
11 36 (4.09%) Digital Marketing
12 32 (3.64%) ERP
12 32 (3.64%) PRINCE2
13 29 (3.30%) MVC
13 29 (3.30%) Asset Management
14 26 (2.95%) Workflow
14 26 (2.95%) User Acceptance Testing
15 25 (2.84%) ETL
16 23 (2.61%) ITIL
17 22 (2.50%) Content Management
Programming Languages
1 121 (13.75%) SQL
2 100 (11.36%) JavaScript
3 62 (7.05%) C#
4 43 (4.89%) Java
5 34 (3.86%) PHP
6 26 (2.95%) T-SQL
7 19 (2.16%) Python
8 9 (1.02%) C++
9 8 (0.91%) C
10 7 (0.80%) Ruby
10 7 (0.80%) PowerShell
10 7 (0.80%) Scala
10 7 (0.80%) R
11 6 (0.68%) PL/SQL
11 6 (0.68%) Perl
12 5 (0.57%) VB.NET
12 5 (0.57%) Bash Shell
13 4 (0.45%) VBA
13 4 (0.45%) Data Analysis Expressions (DAX)
14 3 (0.34%) X++
Qualifications
1 38 (4.32%) Degree
2 15 (1.70%) Microsoft Certification
3 8 (0.91%) PMI Certification
4 6 (0.68%) Cisco Certification
4 6 (0.68%) CCNA
5 5 (0.57%) MCSE
5 5 (0.57%) PRINCE2 Certification
6 4 (0.45%) CISSP
6 4 (0.45%) MCP
6 4 (0.45%) CCNP
6 4 (0.45%) CISM
6 4 (0.45%) CCSE
6 4 (0.45%) SC Cleared
6 4 (0.45%) Security Cleared
6 4 (0.45%) VCAP
7 3 (0.34%) PMP
7 3 (0.34%) NCDA
7 3 (0.34%) ACCA
7 3 (0.34%) JNCIA
7 3 (0.34%) JNCIS
Quality Assurance & Compliance
1 25 (2.84%) QA
2 8 (0.91%) SLA
3 7 (0.80%) Sarbanes-Oxley
4 6 (0.68%) PCI DSS
4 6 (0.68%) Solvency II
5 5 (0.57%) ISO/IEC 27001
5 5 (0.57%) EMIR
6 4 (0.45%) Data Quality
7 3 (0.34%) Dodd-Frank
8 2 (0.23%) FATCA
8 2 (0.23%) MiFID
System Software
1 28 (3.18%) Active Directory
2 15 (1.70%) VMware Infrastructure
3 6 (0.68%) NFS
3 6 (0.68%) XenApp
4 4 (0.45%) RACF
5 3 (0.34%) Varnish
6 2 (0.23%) Hyper-V
6 2 (0.23%) Microsoft App-V
6 2 (0.23%) XenDesktop
6 2 (0.23%) Veritas Cluster Server
6 2 (0.23%) vSphere
7 1 (0.11%) Oracle RAC
7 1 (0.11%) VMware ESXi
7 1 (0.11%) vCloud
7 1 (0.11%) Docker
Systems Management
1 8 (0.91%) SCCM
2 5 (0.57%) SCOM
3 4 (0.45%) Puppet
3 4 (0.45%) HP SiteScope
3 4 (0.45%) Ansible
4 3 (0.34%) Opscode Chef
4 3 (0.34%) HP Quality Center
4 3 (0.34%) SnapVault
4 3 (0.34%) NetBackup
5 2 (0.23%) ITRS Geneos
6 1 (0.11%) Forefront Identity Manager
6 1 (0.11%) Casper Suite
6 1 (0.11%) CA LISA
6 1 (0.11%) Vagrant
6 1 (0.11%) Backup Exec
6 1 (0.11%) Oracle RMAN
6 1 (0.11%) Nessus
6 1 (0.11%) WSUS
6 1 (0.11%) Business Desktop Deployment
6 1 (0.11%) Oracle Enterprise Manager
Vendors
1 214 (24.32%) Microsoft
2 53 (6.02%) Oracle
3 34 (3.86%) Adobe
4 30 (3.41%) Citrix
5 28 (3.18%) VMware
6 22 (2.50%) Google
7 18 (2.05%) Facebook
8 17 (1.93%) Twitter
8 17 (1.93%) SAP
9 14 (1.59%) Cisco
10 13 (1.48%) HP
11 9 (1.02%) Business Objects
11 9 (1.02%) Red Hat
11 9 (1.02%) CheckPoint
11 9 (1.02%) Remedy
12 8 (0.91%) IBM
12 8 (0.91%) DoubleClick
13 7 (0.80%) Sage
14 6 (0.68%) hybris
14 6 (0.68%) Percona
Yorkshire
Nigel Frank International Ltd
Rate: £400 - £450 per day
Posted: 11 hours ago
London
JNC Recruitment
Rate: From £250 to £350 per annum
Posted: 11 hours ago
South Yorkshire
JM
Rate: £400 - £440 per day
Posted: 13 hours ago
London
Oliver Bernard
Rate: Unspecified
Posted: 13 hours ago
City, London
Nigel Frank International Ltd
Rate: £450 - £550 per day
Posted: 21 hours ago
Slough, Berkshire
Nigel Frank International Ltd
Rate: £325 - £340 per day
Posted: 21 hours ago
Newcastle Upon Tyne, Tyne and Wear
Nigel Frank International Ltd
Rate: £350 - £400 per day
Posted: Yesterday
West Sussex
Nigel Frank International Ltd
Posted: Yesterday
Cambridgeshire
Nigel Frank International Ltd
Posted: Yesterday
Manchester, Lancashire
Nigel Frank International Ltd
Posted: Yesterday
City, London
JM
Posted: Yesterday
UK
Nigel Frank International Ltd
Posted: Yesterday
London
Marcus Donald People
Rate: £12 - £15 per annum
Posted: Yesterday
South East London
TFL
Rate: From £65,000 to £75,000 per annum + Excellent Benefits
Posted: Yesterday
City, London
JM
Rate: £350 - £405 per day
Posted: Yesterday
City, London
JM
Rate: £250 per day
Posted: Yesterday
City, London
JM
Posted: Yesterday
Oxford, Oxfordshire
Optimus Search Ltd
Rate: From £250 to £350 per day
Posted: 2 days ago
London
JNC Recruitment
Rate: From £450 to £450 per annum
Posted: 2 days ago