The table below looks at the prevalence of the term Advertising in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 28 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 Apr 2015
Same period 2014 Same period 2013
Advertising
Rank 266 231 307
Rank change year-on-year
-35 +76
Contract jobs citing Advertising 429 496 275
As % of all contract IT jobs located in the UK 0.77% 0.91% 0.58%
As % of the General category 1.99% 2.34% 1.35%
Number of daily rates quoted 305 357 193
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£400 £400 £350
Average daily rate % change year-on-year
- +14.28%
90% offered a daily rate of more than £250 £225 £238
10% offered a daily rate of more than £575 £550 £525
UK excluding London average daily rate £350 £383 £344
% change year-on-year
-8.49% +11.27%
Number of hourly rates quoted 9 15 5
Average hourly rate £24.23 £21.00 £15.00
Average hourly rate % change year-on-year
+15.38% +40.00%
90% offered a hourly rate of more than £10.00 £11.10 £12.30
10% offered a hourly rate of more than £27.85 £27.50 £39.00
UK excluding London average hourly rate £11.00 £21.00 £15.00
% change year-on-year
-47.61% +40.00%

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised across the UK.

General Category
UK
Contract IT job ads with a match in the
General category
21581 21185 20392
As % of all contract IT jobs located in the UK 38.74% 38.82% 42.74%
Number of daily rates quoted 13319 13152 12235
Average daily rate £435 £425 £450
Average daily rate % change year-on-year
+2.35% -5.55%
90% offered a daily rate of more than £275 £263 £275
10% offered a daily rate of more than £600 £625 £600
UK excluding London average daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 535 569 632
Average hourly rate £22.50 £23.50 £25.00
Average hourly rate % change year-on-year
-4.25% -6.00%
90% offered a hourly rate of more than £10.61 £11.72 £11.50
10% offered a hourly rate of more than £43.50 £46.92 £42.50
UK excluding London average hourly rate £25.00 £25.00 £27.00
% change year-on-year
- -7.40%

Advertising
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Advertising within the UK as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in the UK

Advertising
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising within the UK.

Advertising Daily Rate Trend in the UK

Advertising
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising within the UK over the 3 months to 28 April 2015.

Advertising Daily Rate Histogram in the UK

Advertising
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising within the UK.

Advertising Hourly Rate Trend in the UK

Advertising
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Advertising within the UK over the 3 months to 28 April 2015.

Advertising Hourly Rate Histogram in the UK

Advertising
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Advertising within the UK over the 3 months to 28 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -23 416 £400 - 798
London +9 315 £408 +1.87% 261
City of London +35 117 £444 +4.41% 129
South East -41 25 £350 - 151
West Midlands +8 20 £400 +6.66% 73
Yorkshire -33 15 £338 -15.62% 44
Berkshire -11 11 £325 -4.41% 23
South West +14 10 £338 -15.62% 48
East of England +2 10 £400 +12.28% 55
Manchester -8 10 £350 - 57
Scotland -19 10 £301 -33.05% 24
North West -31 10 £350 -15.15% 106
East Midlands -5 9 £351 -9.54% 30
West Yorkshire -25 9 £325 -16.12% 26
Birmingham -4 7 £325 -10.95% 24
Northamptonshire -1 6 £388 +3.40% 4
Leeds -16 6 £350 +6.06% 17
Cambridgeshire -5 5 £363 +7.40% 20
Buckinghamshire -11 5 £425 +4.93% 15
Bromley +13 4 £450 -5.26%
Milton Keynes +2 4 £350 -13.58% 2
Cambridge +1 3 £363 +7.40% 12
Hampshire 0 3 £495 +6.45% 25
Nottinghamshire -3 3 £325 -18.75% 11
Kent -6 3 £375 -3.22% 10
Gloucestershire -9 3 £325 - 9
Edinburgh -20 3 £400 -11.11% 10
Coventry - 3 £325 - 2
Wakefield - 3 £125 - 2
Surrey +3 2 - - 36

Advertising
Top 30 Related IT Skills

For the 6 months to 28 April 2015, IT contractor jobs within the UK citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 245 (26.18%) Finance
2 241 (25.75%) Marketing
3 235 (25.11%) Microsoft
4 144 (15.38%) Agile Software Development
5 140 (14.96%) HTML
6 130 (13.89%) JavaScript
7 127 (13.57%) SQL
8 107 (11.43%) CSS
9 105 (11.22%) Stakeholder Management
10 97 (10.36%) .NET
11 93 (9.94%) Project Management
12 85 (9.08%) CRM
13 82 (8.76%) SharePoint
14 81 (8.65%) C#
15 73 (7.80%) HTML5
16 68 (7.26%) Business Analysis
17 66 (7.05%) Dynamics CRM
18 64 (6.84%) SQL Server
19 60 (6.41%) Oracle
19 60 (6.41%) Analytical Skills
20 57 (6.09%) MS Excel
20 57 (6.09%) Migration
21 56 (5.98%) PHP
22 55 (5.88%) Windows
23 54 (5.77%) Java
24 53 (5.66%) jQuery
25 51 (5.45%) E-Commerce
26 47 (5.02%) MS Office
26 47 (5.02%) Scrum
26 47 (5.02%) SQL Server Reporting Services

Advertising
Top Related IT Skills by Category

For the 6 months to 28 April 2015, IT contractor jobs within the UK citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 82 (8.76%) SharePoint
2 28 (2.99%) SharePoint 2013
3 24 (2.56%) MS Exchange
4 22 (2.35%) CMS
5 17 (1.82%) Drupal
6 16 (1.71%) SharePoint 2010
7 15 (1.60%) Elasticsearch
8 13 (1.39%) WordPress
9 12 (1.28%) Node.js
10 11 (1.18%) BizTalk Server
11 10 (1.07%) Exchange Server 2013
12 7 (0.75%) SAS
12 7 (0.75%) Apache
12 7 (0.75%) Oracle SOA Suite
12 7 (0.75%) Exchange Server 2010
13 6 (0.64%) Lync
14 5 (0.53%) Exchange Server 2007
14 5 (0.53%) SharePoint Server
15 4 (0.43%) Tomcat
15 4 (0.43%) Adobe Experience Manager
Applications
1 57 (6.09%) MS Excel
2 47 (5.02%) MS Office
3 30 (3.21%) Photoshop
4 25 (2.67%) Adobe Illustrator
5 24 (2.56%) MS PowerPoint
6 15 (1.60%) MS Visio
7 13 (1.39%) MS Project
8 9 (0.96%) PowerPivot
8 9 (0.96%) Adobe Creative Suite
9 7 (0.75%) Spreadsheet
9 7 (0.75%) InDesign
10 4 (0.43%) Adobe After Effects
11 3 (0.32%) Fireworks
12 2 (0.21%) SPSS
12 2 (0.21%) Acrobat
12 2 (0.21%) 3ds Max
12 2 (0.21%) InfoPath
13 1 (0.11%) CINEMA 4D
13 1 (0.11%) Final Cut Pro
13 1 (0.11%) AutoCAD
Business Applications
1 66 (7.05%) Dynamics CRM
2 46 (4.91%) Dynamics AX
3 45 (4.81%) Agresso
4 11 (1.18%) Dynamics NAV
5 10 (1.07%) Magento
6 9 (0.96%) Oracle EBS
7 7 (0.75%) Oracle EBS R12
8 4 (0.43%) Oracle Applications
9 3 (0.32%) Markit EDM
10 2 (0.21%) SAP CO
10 2 (0.21%) SAP FI/CO
10 2 (0.21%) Oracle HRMS
10 2 (0.21%) SAP FI
11 1 (0.11%) Oracle ERP
11 1 (0.11%) Global One
11 1 (0.11%) Summit
11 1 (0.11%) Dynamics GP
11 1 (0.11%) JDE EnterpriseOne
11 1 (0.11%) Line 500
11 1 (0.11%) Sage 1000
Cloud Services
1 11 (1.18%) Office 365
2 10 (1.07%) Amazon AWS
3 4 (0.43%) Microsoft Azure
3 4 (0.43%) Heroku
4 3 (0.32%) Amazon S3
5 2 (0.21%) SaaS
5 2 (0.21%) Google Analytics
5 2 (0.21%) Cloud Computing
5 2 (0.21%) Adobe Analytics
5 2 (0.21%) Basecamp
5 2 (0.21%) Yammer
6 1 (0.11%) FinancialForce.com
6 1 (0.11%) Mimecast
6 1 (0.11%) Amazon ELB
6 1 (0.11%) MailChimp
6 1 (0.11%) GitHub
6 1 (0.11%) Force.com
6 1 (0.11%) Amazon EC2
Communications & Networking
1 14 (1.50%) Internet
2 12 (1.28%) Firewall
3 11 (1.18%) DNS
4 10 (1.07%) TCP/IP
5 9 (0.96%) HTTP
6 8 (0.85%) Intranet
7 7 (0.75%) SAN
8 6 (0.64%) LAN
8 6 (0.64%) WAN
8 6 (0.64%) DHCP
9 4 (0.43%) VPN
9 4 (0.43%) VLAN
9 4 (0.43%) IMAP
10 3 (0.32%) Cisco IOS
10 3 (0.32%) Network Security
10 3 (0.32%) Unified Communications
10 3 (0.32%) SCCP
10 3 (0.32%) WebEx
11 2 (0.21%) Unicast
11 2 (0.21%) BIG-IP
Database & Business Intelligence
1 64 (6.84%) SQL Server
2 47 (5.02%) SQL Server Reporting Services
3 38 (4.06%) MySQL
4 32 (3.42%) SQL Server Integration Services
5 31 (3.31%) SQL Server Analysis Services
6 25 (2.67%) Data Warehouse
7 15 (1.60%) PostgreSQL
8 14 (1.50%) MongoDB
8 14 (1.50%) Big Data
8 14 (1.50%) Oracle Database
9 13 (1.39%) OLAP
10 12 (1.28%) SQL Server 2008
11 10 (1.07%) Relational Database
11 10 (1.07%) OLAP Cube
12 9 (0.96%) Microsoft Power View
12 9 (0.96%) SQL Server 2012
13 7 (0.75%) Redis
14 6 (0.64%) SQL Server 2005
15 4 (0.43%) QlikView
15 4 (0.43%) MS Access
Development Applications
1 16 (1.71%) Git (software)
2 15 (1.60%) Visual Studio
3 13 (1.39%) Subversion
4 9 (0.96%) JIRA
5 5 (0.53%) Maven
5 5 (0.53%) JUnit
6 4 (0.43%) Eclipse
6 4 (0.43%) Team Foundation Server
6 4 (0.43%) Hudson
6 4 (0.43%) Jenkins
6 4 (0.43%) Grunt
7 3 (0.32%) Jasmine
7 3 (0.32%) TeamCity
7 3 (0.32%) Cucumber
7 3 (0.32%) Dreamweaver
7 3 (0.32%) MorphX
8 2 (0.21%) NUnit
8 2 (0.21%) Fiddler
8 2 (0.21%) Talend Open Studio
8 2 (0.21%) Appcelerator Titanium
General
1 245 (26.18%) Finance
2 241 (25.75%) Marketing
3 43 (4.59%) Banking
4 39 (4.17%) Retail
5 31 (3.31%) Telecoms
6 29 (3.10%) Publishing
7 16 (1.71%) Legal
7 16 (1.71%) Investment Banking
8 15 (1.60%) Games
9 13 (1.39%) Manufacturing
10 9 (0.96%) Front Office
11 8 (0.85%) Electronics
12 6 (0.64%) Financial Institution
13 5 (0.53%) Law
13 5 (0.53%) Billing
14 3 (0.32%) Retail Banking
14 3 (0.32%) Interactive Media
14 3 (0.32%) French Language
14 3 (0.32%) Automotive
15 2 (0.21%) Back Office
Job Titles
1 264 (28.21%) Developer
2 191 (20.41%) Analyst
3 111 (11.86%) Business Analyst
4 95 (10.15%) Consultant
5 76 (8.12%) Project Manager
6 34 (3.63%) Designer
7 30 (3.21%) Microsoft Developer
8 23 (2.46%) Front-End Developer
9 22 (2.35%) Java Developer
10 21 (2.24%) Architect
10 21 (2.24%) Web Developer
10 21 (2.24%) Business Intelligence Developer
11 20 (2.14%) Technical Consultant
12 19 (2.03%) Technical Analyst
12 19 (2.03%) PHP Developer
13 17 (1.82%) Support Analyst
13 17 (1.82%) Senior Analyst
13 17 (1.82%) Programme Manager
13 17 (1.82%) SharePoint Developer
14 16 (1.71%) Marketing Manager
Libraries, Frameworks & Software Standards
1 140 (14.96%) HTML
2 107 (11.43%) CSS
3 97 (10.36%) .NET
4 73 (7.80%) HTML5
5 53 (5.66%) jQuery
6 45 (4.81%) ASP.NET
7 40 (4.27%) CSS3
8 30 (3.21%) Flash
9 24 (2.56%) Web Services
10 23 (2.46%) AngularJS
11 22 (2.35%) XML
12 20 (2.14%) Spring
13 19 (2.03%) SOAP
14 17 (1.82%) MDX
14 17 (1.82%) WebGL
15 14 (1.50%) WCF
16 13 (1.39%) J2EE
16 13 (1.39%) REST
17 12 (1.28%) .NET Framework
18 11 (1.18%) Laravel
Miscellaneous
1 60 (6.41%) Analytical Skills
2 40 (4.27%) Social Media
3 30 (3.21%) User Experience
4 29 (3.10%) Digital Media
5 24 (2.56%) Video on Demand
6 23 (2.46%) Mobile App
7 14 (1.50%) Management Information System
8 11 (1.18%) FMCG
9 9 (0.96%) E-Learning
10 8 (0.85%) Computer Science
11 7 (0.75%) Animation
11 7 (0.75%) Visualisation
12 6 (0.64%) Data Extraction
12 6 (0.64%) New Media
12 6 (0.64%) Social Network
13 5 (0.53%) Copywriting
13 5 (0.53%) Derivative
13 5 (0.53%) Video Editing
13 5 (0.53%) PMI
13 5 (0.53%) Foreign Exchange (FX)
Operating Systems
1 55 (5.88%) Windows
2 23 (2.46%) Linux
3 17 (1.82%) Android
4 16 (1.71%) UNIX
5 15 (1.60%) Windows Server 2008
5 15 (1.60%) Windows Server 2003
6 12 (1.28%) Windows 7
6 12 (1.28%) Apple iOS
7 9 (0.96%) Windows 8
8 8 (0.85%) Windows XP
9 5 (0.53%) Windows Server 2012
10 4 (0.43%) Windows Phone
10 4 (0.43%) Solaris
10 4 (0.43%) Ubuntu
10 4 (0.43%) Windows Mobile
10 4 (0.43%) Windows Vista
11 3 (0.32%) Mac OS X
11 3 (0.32%) Windows Phone 7
11 3 (0.32%) CentOS
12 2 (0.21%) Red Hat Enterprise Linux
Processes & Methodologies
1 144 (15.38%) Agile Software Development
2 105 (11.22%) Stakeholder Management
3 93 (9.94%) Project Management
4 85 (9.08%) CRM
5 68 (7.26%) Business Analysis
6 57 (6.09%) Migration
7 51 (5.45%) E-Commerce
8 47 (5.02%) Scrum
9 42 (4.49%) PRINCE2
10 39 (4.17%) Business Intelligence
11 35 (3.74%) ERP
11 35 (3.74%) MVC
12 33 (3.53%) Analytics
13 32 (3.42%) TDD
14 31 (3.31%) Digital Marketing
15 29 (3.10%) Waterfall
16 28 (2.99%) OO
17 27 (2.88%) Asset Management
18 23 (2.46%) ETL
19 22 (2.35%) Change Management
Programming Languages
1 130 (13.89%) JavaScript
2 127 (13.57%) SQL
3 81 (8.65%) C#
4 56 (5.98%) PHP
5 54 (5.77%) Java
6 24 (2.56%) Python
7 20 (2.14%) T-SQL
8 15 (1.60%) C++
9 12 (1.28%) C
10 11 (1.18%) Ruby
11 10 (1.07%) X++
11 10 (1.07%) Scala
12 7 (0.75%) Bash Shell
13 6 (0.64%) PowerShell
14 5 (0.53%) Data Analysis Expressions (DAX)
15 4 (0.43%) R
15 4 (0.43%) PL/SQL
16 3 (0.32%) Perl
16 3 (0.32%) VB
16 3 (0.32%) VBA
Qualifications
1 42 (4.49%) Degree
2 15 (1.60%) Microsoft Certification
3 10 (1.07%) PRINCE2 Certification
4 8 (0.85%) ISEB
4 8 (0.85%) PMI Certification
5 4 (0.43%) MCSE
5 4 (0.43%) CCNA
5 4 (0.43%) Cisco Certification
6 3 (0.32%) CCNP
6 3 (0.32%) PMP
6 3 (0.32%) SC Cleared
6 3 (0.32%) Security Cleared
6 3 (0.32%) JNCIA
6 3 (0.32%) JNCIS
7 2 (0.21%) MCITP
7 2 (0.21%) ISTQB
7 2 (0.21%) CISM
7 2 (0.21%) ACCA
7 2 (0.21%) PRINCE2 Practitioner
7 2 (0.21%) MCP
Quality Assurance & Compliance
1 22 (2.35%) QA
2 14 (1.50%) Solvency II
3 8 (0.85%) SLA
4 6 (0.64%) Sarbanes-Oxley
5 5 (0.53%) Data Quality
6 2 (0.21%) EMIR
6 2 (0.21%) ISO/IEC 27001
7 1 (0.11%) PCI DSS
7 1 (0.11%) Dodd-Frank
7 1 (0.11%) FATCA
System Software
1 28 (2.99%) Active Directory
2 13 (1.39%) VMware Infrastructure
3 10 (1.07%) Varnish
4 7 (0.75%) XenApp
5 5 (0.53%) RACF
6 4 (0.43%) NFS
7 3 (0.32%) vSphere
7 3 (0.32%) GlusterFS
8 2 (0.21%) Veritas Cluster Server
8 2 (0.21%) Hyper-V
9 1 (0.11%) XenDesktop
9 1 (0.11%) Microsoft App-V
9 1 (0.11%) Terminal Services
9 1 (0.11%) VMware ESXi
9 1 (0.11%) vCloud
9 1 (0.11%) ACF2
9 1 (0.11%) Docker
Systems Management
1 8 (0.85%) Ansible
2 6 (0.64%) Puppet
3 5 (0.53%) Opscode Chef
4 4 (0.43%) HP SiteScope
4 4 (0.43%) SCCM
5 3 (0.32%) SCOM
5 3 (0.32%) Nagios
5 3 (0.32%) Icinga
6 1 (0.11%) Systems Management Server (SMS)
6 1 (0.11%) Salt
6 1 (0.11%) CA LISA
6 1 (0.11%) ITRS Geneos
6 1 (0.11%) Forefront Identity Manager
6 1 (0.11%) DameWare
6 1 (0.11%) NetBackup
6 1 (0.11%) WSUS
6 1 (0.11%) HP Data Protector
6 1 (0.11%) Vagrant
Vendors
1 235 (25.11%) Microsoft
2 60 (6.41%) Oracle
3 32 (3.42%) Adobe
4 26 (2.78%) Citrix
5 19 (2.03%) VMware
6 15 (1.60%) Facebook
6 15 (1.60%) Twitter
7 13 (1.39%) HP
8 12 (1.28%) Red Hat
9 11 (1.18%) SAP
9 11 (1.18%) IBM
9 11 (1.18%) Google
10 10 (1.07%) Tableau
10 10 (1.07%) Salesforce.com
11 9 (0.96%) Cisco
12 8 (0.85%) DoubleClick
13 6 (0.64%) Zend
13 6 (0.64%) Percona
13 6 (0.64%) Remedy
14 5 (0.53%) Apple
City, London
Informatiq Consulting
Rate: £50000 - £55000 per annum
Posted: 3 hours ago
City, London
Hudson IT
Rate: Day Rate Neogtiable
Posted: 19 hours ago
London
JM
Rate: £550 - £600 per day
Posted: Yesterday
Surrey
Nigel Frank International Ltd
Rate: £340 - £375 per day
Posted: 3 days ago
London
Venn Group
Rate: £300 - £400 Per Day
Posted: 3 days ago
City, London
Annapurna
Rate: £190 - £210 per day
Posted: 3 days ago
London
JM
Rate: £400 - £425 per day
Posted: 4 days ago
City, London
JM
Rate: £400 - £450 per day
Posted: 4 days ago
City, London
Nigel Frank International Ltd
Rate: £300 - £450 per day
Posted: 5 days ago
City, London
JM
Rate: £375 - £405 per day
Posted: 5 days ago
London
Randstad Strategic Accounts
Rate: £19 - £22 per hour
Posted: 5 days ago
City, London
JM
Rate: £450 - £475 per day
Posted: 5 days ago
West Midlands
Nigel Frank International Ltd
Rate: £300 - £350 per annum
Posted: 6 days ago
London
JM
Rate: £300 - £340 per day
Posted: 6 days ago
Cambridge, Cambridgeshire
Nigel Frank International Ltd
Rate: £300 - £350 per day
Posted: 6 days ago
City, London
Venturi
Rate: £350 - £450 per day
Posted: 6 days ago
Southampton, Hampshire
JM
Rate: £480 - £510 per day
Posted: 6 days ago
Leeds, West Yorkshire
Nigel Frank International Ltd
Rate: £300 - £550 per day
Posted: 6 days ago
London
PCR
Rate: £450 - £520 per day + or market rate
Posted: 6 days ago
Teddington, Middlesex
Haymarket Media Group
Rate: Dependent on Experience
Posted: 12 days ago