The table below looks at the prevalence of the term Advertising in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Advertising over the 3 months to 27 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
27 Jul 2016
Same period 2015 Same period 2014
Advertising
Rank 288 288 226
Rank change year-on-year
0 -62
Contract jobs citing Advertising 463 468 527
As % of all contract IT jobs located in the UK 0.86% 0.82% 0.98%
As % of the General category 2.35% 2.05% 2.52%
Number of daily rates quoted 367 373 410
Median daily rate £395 £400 £388
Median daily rate % change year-on-year
-1.25% +3.22%
90% offered a daily rate of more than £241 £250 £238
10% offered a daily rate of more than £550 £575 £533
UK excluding London median daily rate £375 £360 £375
% change year-on-year
+4.16% -4.00%
Number of hourly rates quoted 15 9 4
Median hourly rate £18.00 £18.68 £20.00
Median hourly rate % change year-on-year
-3.62% -6.61%
90% offered a hourly rate of more than £15.00 £13.40 £14.35
10% offered a hourly rate of more than £33.28 £43.14 £22.50
UK excluding London median hourly rate £16.25 £15.00 £22.50
% change year-on-year
+8.33% -33.33%

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised across the UK.

General Category
UK
Contract IT job ads with a match in the
General category
19730 22840 20893
As % of all contract IT jobs located in the UK 36.54% 40.03% 38.75%
Number of daily rates quoted 13079 14650 12910
Median daily rate £450 £425 £425
Median daily rate % change year-on-year
+5.88% -
90% offered a daily rate of more than £280 £275 £263
10% offered a daily rate of more than £625 £615 £600
UK excluding London median daily rate £400 £396 £380
% change year-on-year
+1.13% +4.07%
Number of hourly rates quoted 484 570 538
Median hourly rate £21.00 £22.50 £20.50
Median hourly rate % change year-on-year
-6.66% +9.75%
90% offered a hourly rate of more than £10.00 £11.00 £11.50
10% offered a hourly rate of more than £48.98 £49.19 £42.00
UK excluding London median hourly rate £22.35 £22.50 £22.50
% change year-on-year
-0.66% -

Advertising
Jobs Demand Trend

The demand trend of contract jobs citing Advertising as a proportion of all IT contracts with a match in the General category.

Advertising Jobs Demand Trend in the UK

Advertising
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising within the UK.

Advertising Daily Rate Trend in the UK

Advertising
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising within the UK over the 3 months to 27 July 2016.

Advertising Daily Rate Histogram in the UK

Advertising
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising within the UK.

Advertising Hourly Rate Trend in the UK

Advertising
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Advertising within the UK over the 3 months to 27 July 2016.

Advertising Hourly Rate Histogram in the UK

Advertising
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the UK over the 3 months to 27 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -10 447 £400 - 477
London -18 247 £411 -3.23% 197
City of London -7 66 £400 -2.73% 36
South East -1 47 £350 - 96
East of England +48 42 £375 +4.89% 29
West Midlands -21 30 £400 +33.33% 34
Hertfordshire +36 24 £375 +240.90% 16
Yorkshire +1 22 £375 -1.31% 25
North West -6 22 £350 -12.50% 33
Berkshire +1 17 £350 -2.77% 27
East Midlands -1 15 £375 +7.14% 21
West Yorkshire 0 14 £400 +3.22% 12
South West +5 12 £400 - 33
Scotland +4 12 £290 -32.16% 7
Manchester +1 11 £388 +29.16% 21
Leeds +1 9 £350 +3.70% 11
Surrey +6 8 £306 -12.50% 16
Bristol +3 8 £400 +23.07% 4
Coventry -5 8 £400 +33.33% 5
Cambridgeshire +19 7 £325 -7.80% 4
Cheshire -5 7 £331 -17.18% 6
Birmingham -12 7 £413 +50.00% 10
Bromley -4 6 £625 +8.69%
Oxfordshire - 6 £390 - 8
South Yorkshire -12 5 £375 - 4
North East -46 5 £350 +16.66% 4
Oxford - 5 £390 - 1
Rotherham - 5 £375 - 1
East Sussex +9 4 £325 -3.70% 4
Reading +6 4 £255 -25.54% 5

Advertising
Top 30 Related IT Skills

For the 6 months to 27 July 2016, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Advertising.

1 341 (36.86%) Microsoft
2 218 (23.57%) Finance
3 173 (18.70%) Agile Software Development
4 151 (16.32%) SQL
5 143 (15.46%) Marketing
6 125 (13.51%) JavaScript
7 114 (12.32%) SQL Server
8 112 (12.11%) Business Intelligence
9 108 (11.68%) HTML
10 107 (11.57%) Stakeholder Management
11 100 (10.81%) .NET
12 95 (10.27%) C#
13 91 (9.84%) CSS
14 86 (9.30%) MS Excel
14 86 (9.30%) SQL Server Reporting Services
15 82 (8.86%) SQL Server Integration Services
16 80 (8.65%) CRM
17 78 (8.43%) Windows
18 73 (7.89%) SharePoint
19 71 (7.68%) Project Management
20 70 (7.57%) T-SQL
21 67 (7.24%) jQuery
22 65 (7.03%) SQL Server Analysis Services
23 64 (6.92%) Migration
24 61 (6.59%) Degree
25 59 (6.38%) HTML5
26 58 (6.27%) Java
26 58 (6.27%) Data Warehouse
26 58 (6.27%) Active Directory
27 56 (6.05%) ERP

Advertising
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 73 (7.89%) SharePoint
2 35 (3.78%) CMS
3 26 (2.81%) MS Exchange
4 16 (1.73%) SharePoint 2013
5 15 (1.62%) Skype for Business
6 13 (1.41%) SAS
7 10 (1.08%) Apache
7 10 (1.08%) Elasticsearch
8 9 (0.97%) Exchange Server 2010
8 9 (0.97%) nginx
8 9 (0.97%) SharePoint 2010
9 8 (0.86%) IIS
9 8 (0.86%) WordPress
10 6 (0.65%) BizTalk Server
11 5 (0.54%) Adobe Experience Manager
11 5 (0.54%) JBoss
11 5 (0.54%) Oracle SOA Suite
11 5 (0.54%) Tomcat
12 4 (0.43%) Confluence
12 4 (0.43%) WebSphere
Applications
1 86 (9.30%) MS Excel
2 41 (4.43%) MS Office
3 29 (3.14%) MS PowerPoint
4 18 (1.95%) MS Visio
5 16 (1.73%) MS Project
6 12 (1.30%) Photoshop
7 10 (1.08%) Adobe Illustrator
8 8 (0.86%) Adobe Creative Suite
9 4 (0.43%) OmniGraffle
10 3 (0.32%) InDesign
10 3 (0.32%) InfoPath
10 3 (0.32%) InVision
11 2 (0.22%) Spreadsheet
11 2 (0.22%) SPSS
12 1 (0.11%) Adobe After Effects
12 1 (0.11%) Maya
Business Applications
1 48 (5.19%) Dynamics CRM
2 29 (3.14%) Dynamics AX
3 15 (1.62%) Dynamics NAV
4 10 (1.08%) Maximo
5 8 (0.86%) Sage X3
6 7 (0.76%) SAP Business One
7 5 (0.54%) Oracle EBS R12
7 5 (0.54%) Unit4 Business World
8 4 (0.43%) SAP Oil and Gas
9 3 (0.32%) Magento
9 3 (0.32%) Sage 1000
9 3 (0.32%) Sage 200
10 2 (0.22%) JDE EnterpriseOne
10 2 (0.22%) Oracle ERP
10 2 (0.22%) Oracle Retail
10 2 (0.22%) Primavera
10 2 (0.22%) Radian6
10 2 (0.22%) WebTrends
11 1 (0.11%) Oracle Payables
11 1 (0.11%) Revive Adserver
Cloud Services
1 38 (4.11%) Office 365
2 36 (3.89%) Microsoft Azure
3 31 (3.35%) Amazon AWS
4 12 (1.30%) Google Analytics
5 11 (1.19%) SaaS
6 9 (0.97%) IaaS
7 7 (0.76%) Mimecast
8 6 (0.65%) AdWords
8 6 (0.65%) PaaS
9 5 (0.54%) Azure Active Directory
10 4 (0.43%) GitHub
10 4 (0.43%) Route 53
11 3 (0.32%) Adobe Creative Cloud
11 3 (0.32%) Amazon EC2
11 3 (0.32%) Amazon ElastiCache
11 3 (0.32%) Amazon S3
11 3 (0.32%) CloudFront
11 3 (0.32%) DigitalOcean
12 2 (0.22%) Cloud Computing
12 2 (0.22%) Google Tag Manager
Communications & Networking
1 19 (2.05%) Internet
1 19 (2.05%) TCP/IP
2 15 (1.62%) DNS
2 15 (1.62%) Firewall
3 13 (1.41%) Intranet
3 13 (1.41%) Skype
4 11 (1.19%) LAN
5 10 (1.08%) WAN
6 9 (0.97%) DHCP
7 8 (0.86%) VPN
8 6 (0.65%) SAN
9 5 (0.54%) Wireless
9 5 (0.54%) Wireshark
10 4 (0.43%) PBX
10 4 (0.43%) VoIP
11 3 (0.32%) Broadband
11 3 (0.32%) FTP
11 3 (0.32%) HTTP
11 3 (0.32%) Network Security
12 2 (0.22%) NAS
Database & Business Intelligence
1 114 (12.32%) SQL Server
2 86 (9.30%) SQL Server Reporting Services
3 82 (8.86%) SQL Server Integration Services
4 65 (7.03%) SQL Server Analysis Services
5 58 (6.27%) Data Warehouse
6 31 (3.35%) MySQL
7 25 (2.70%) SQL Server 2008
8 20 (2.16%) SQL Server 2012
9 12 (1.30%) Redis
10 11 (1.19%) Relational Database
11 10 (1.08%) Hadoop
12 9 (0.97%) MongoDB
12 9 (0.97%) PostgreSQL
13 8 (0.86%) QlikView
14 7 (0.76%) Amazon RDS
14 7 (0.76%) OLAP
14 7 (0.76%) Power BI
14 7 (0.76%) SQL Server 2005
14 7 (0.76%) SQL Server 2014
15 6 (0.65%) Data Mining
Development Applications
1 38 (4.11%) Git (software)
2 20 (2.16%) gulp
3 19 (2.05%) Grunt
4 18 (1.95%) Bower
5 17 (1.84%) Team Foundation Server
6 13 (1.41%) Jenkins
6 13 (1.41%) Visual Studio
7 11 (1.19%) JIRA
8 10 (1.08%) JUnit
9 8 (0.86%) Cucumber
10 7 (0.76%) Mockito
10 7 (0.76%) TestNG
10 7 (0.76%) WebDriver
11 6 (0.65%) Atlassian Bamboo
12 4 (0.43%) Axure RP
12 4 (0.43%) Oracle Forms
12 4 (0.43%) SQL Server Management Studio (SSMS)
12 4 (0.43%) Subversion
13 3 (0.32%) Selenium
13 3 (0.32%) Travis CI
General
1 218 (23.57%) Finance
2 143 (15.46%) Marketing
3 42 (4.54%) Games
4 33 (3.57%) Telecoms
5 30 (3.24%) Retail
6 22 (2.38%) Manufacturing
7 17 (1.84%) Legal
8 15 (1.62%) Banking
9 14 (1.51%) Publishing
10 13 (1.41%) Law
11 11 (1.19%) Back Office
12 8 (0.86%) Automotive
13 6 (0.65%) Front Office
14 5 (0.54%) General Ledger
15 4 (0.43%) Billing
15 4 (0.43%) Electronics
15 4 (0.43%) German Language
15 4 (0.43%) Investment Banking
16 3 (0.32%) Financial Institution
17 2 (0.22%) French Language
Job Titles
1 252 (27.24%) Developer
2 147 (15.89%) Analyst
3 92 (9.95%) Project Manager
4 87 (9.41%) Consultant
5 73 (7.89%) Business Analyst
6 36 (3.89%) Architect
7 34 (3.68%) .NET Developer
8 33 (3.57%) Business Intelligence Developer
9 29 (3.14%) Microsoft Developer
10 26 (2.81%) SSIS Developer
11 25 (2.70%) SSRS Developer
11 25 (2.70%) Web Developer
12 23 (2.49%) Senior Developer
13 22 (2.38%) Senior Manager
14 21 (2.27%) CRM Developer
14 21 (2.27%) Front End Developer (Client-Side Developer)
15 19 (2.05%) Dynamics CRM Developer
15 19 (2.05%) SSAS Developer
16 18 (1.95%) Designer
16 18 (1.95%) Solutions Architect
Libraries, Frameworks & Software Standards
1 108 (11.68%) HTML
2 100 (10.81%) .NET
3 91 (9.84%) CSS
4 67 (7.24%) jQuery
5 59 (6.38%) HTML5
6 50 (5.41%) ASP.NET
7 45 (4.86%) CSS3
8 36 (3.89%) AngularJS
9 32 (3.46%) Sass
9 32 (3.46%) XML
10 30 (3.24%) Ajax
11 26 (2.81%) REST
11 26 (2.81%) Twitter Bootstrap
12 23 (2.49%) Web Services
13 22 (2.38%) Backbone.js
13 22 (2.38%) Node.js
14 18 (1.95%) MDX
15 16 (1.73%) LESS
16 15 (1.62%) WebSockets
17 13 (1.41%) .NET Framework
Miscellaneous
1 47 (5.08%) Analytical Skills
1 47 (5.08%) User Experience
2 30 (3.24%) Social Media
3 16 (1.73%) Data Centre
4 14 (1.51%) Video on Demand
5 13 (1.41%) Computer Science
5 13 (1.41%) Mobile App
6 10 (1.08%) Digital Media
6 10 (1.08%) Management Information System
7 8 (0.86%) Copywriting
8 7 (0.76%) Virtual Team
9 6 (0.65%) Blog
9 6 (0.65%) Clustering
9 6 (0.65%) Mathematics
9 6 (0.65%) Statistics
10 5 (0.54%) Data Protection Act
10 5 (0.54%) Data Structures
10 5 (0.54%) Enterprise Software
10 5 (0.54%) Replication
10 5 (0.54%) Visualisation
Operating Systems
1 78 (8.43%) Windows
2 42 (4.54%) Linux
3 33 (3.57%) Windows Server
4 19 (2.05%) Windows 7
4 19 (2.05%) Windows Server 2012
5 18 (1.95%) Android
5 18 (1.95%) Unix
5 18 (1.95%) Windows Server 2008
6 13 (1.41%) Apple iOS
7 12 (1.30%) Windows 10
8 8 (0.86%) Windows Server 2003
9 5 (0.54%) Ubuntu
9 5 (0.54%) Windows 8
10 4 (0.43%) Red Hat Enterprise Linux
11 3 (0.32%) CentOS
11 3 (0.32%) Solaris
11 3 (0.32%) zOS
12 2 (0.22%) Mac OS X
12 2 (0.22%) Windows 2000 Server
13 1 (0.11%) Mac OS X Server
Processes & Methodologies
1 173 (18.70%) Agile Software Development
2 112 (12.11%) Business Intelligence
3 107 (11.57%) Stakeholder Management
4 80 (8.65%) CRM
5 71 (7.68%) Project Management
6 64 (6.92%) Migration
7 56 (6.05%) ERP
8 55 (5.95%) Scrum
9 53 (5.73%) Analytics
9 53 (5.73%) ETL
10 51 (5.51%) ITIL
11 48 (5.19%) E-Commerce
12 46 (4.97%) PRINCE2
13 44 (4.76%) SDLC
14 43 (4.65%) Digital Marketing
14 43 (4.65%) Web Development
15 42 (4.54%) MVC
16 41 (4.43%) Waterfall
17 32 (3.46%) Front End Development
18 29 (3.14%) Business Analysis
Programming Languages
1 151 (16.32%) SQL
2 125 (13.51%) JavaScript
3 95 (10.27%) C#
4 70 (7.57%) T-SQL
5 58 (6.27%) Java
6 29 (3.14%) PHP
7 26 (2.81%) PowerShell
8 21 (2.27%) Python
9 19 (2.05%) VB.NET
10 14 (1.51%) Ruby
11 9 (0.97%) Scala
12 8 (0.86%) VBA
13 7 (0.76%) VB
14 6 (0.65%) Perl
15 5 (0.54%) C
15 5 (0.54%) PL/SQL
16 4 (0.43%) Bash Shell
16 4 (0.43%) ES6
16 4 (0.43%) R
17 3 (0.32%) C++
Qualifications
1 61 (6.59%) Degree
2 25 (2.70%) Security Cleared
3 20 (2.16%) SC Cleared
4 17 (1.84%) PMP
5 16 (1.73%) Microsoft Certification
5 16 (1.73%) PMI Certification
6 13 (1.41%) MCSE
6 13 (1.41%) PRINCE2 Practitioner
7 12 (1.30%) ISEB
8 8 (0.86%) MCSA
9 5 (0.54%) ITIL Certification
10 4 (0.43%) CISSP
11 3 (0.32%) CISA
11 3 (0.32%) Cisco Certification
11 3 (0.32%) CISM
11 3 (0.32%) ISTQB
12 2 (0.22%) CCNA
12 2 (0.22%) MCITP
12 2 (0.22%) MCTS
12 2 (0.22%) Oracle Certification
Quality Assurance & Compliance
1 11 (1.19%) Data Quality
1 11 (1.19%) SLA
2 9 (0.97%) QA
3 3 (0.32%) PCI DSS
4 2 (0.22%) GAAP
4 2 (0.22%) ISO22301
4 2 (0.22%) Solvency II
5 1 (0.11%) COBIT
5 1 (0.11%) Disclosure Scotland
5 1 (0.11%) ISO/IEC 27001
5 1 (0.11%) Sarbanes-Oxley
System Software
1 58 (6.27%) Active Directory
2 16 (1.73%) VMware Infrastructure
3 8 (0.86%) Hyper-V
3 8 (0.86%) XenApp
4 6 (0.65%) vSphere
5 5 (0.54%) Docker
6 4 (0.43%) NFS
7 3 (0.32%) etcd
7 3 (0.32%) VMware ESX
8 2 (0.22%) Microsoft App-V
8 2 (0.22%) Virtual Machines
9 1 (0.11%) ACF2
9 1 (0.11%) Brightmail
9 1 (0.11%) Oracle RAC
9 1 (0.11%) RACF
9 1 (0.11%) Virtual Desktop
9 1 (0.11%) Xen
9 1 (0.11%) XenDesktop
Systems Management
1 16 (1.73%) Puppet
2 12 (1.30%) SCCM
3 11 (1.19%) Opscode Chef
4 10 (1.08%) Ansible
5 6 (0.65%) SCOM
6 5 (0.54%) Network Intrusion Detection System
7 4 (0.43%) Backup Exec
7 4 (0.43%) Microsoft Clustering
7 4 (0.43%) Nessus
7 4 (0.43%) Nmap
8 3 (0.32%) Consul
8 3 (0.32%) NetBackup
8 3 (0.32%) Oracle Enterprise Manager
9 2 (0.22%) Data Guard
9 2 (0.22%) McAfee ePO
9 2 (0.22%) Oracle Identity Management
9 2 (0.22%) Oracle Identity Manager
9 2 (0.22%) Symantec Enterprise Vault
9 2 (0.22%) ZABBIX
9 2 (0.22%) zSecure
Vendors
1 341 (36.86%) Microsoft
2 45 (4.86%) Oracle
3 34 (3.68%) VMware
4 27 (2.92%) Google
5 22 (2.38%) Citrix
6 21 (2.27%) Adobe
6 21 (2.27%) SAP
7 19 (2.05%) Sage
8 18 (1.95%) Cisco
9 16 (1.73%) HP
10 13 (1.41%) Tableau
11 11 (1.19%) DoubleClick
11 11 (1.19%) IBM
12 10 (1.08%) NetApp
13 9 (0.97%) Facebook
14 8 (0.86%) Apple
15 7 (0.76%) Dell
15 7 (0.76%) NetSuite
15 7 (0.76%) Salesforce.com
15 7 (0.76%) Symantec
South West England
Nigel Frank International
Rate: £250 - £350 per annum
Posted: 9 hours ago
City of London
Nigel Frank International
Rate: £450 per day
Posted: 15 hours ago
East Sussex
Nigel Frank International
Rate: £400 per day
Posted: 14 hours ago
Hertfordshire
JM
Rate: £350 - £400 per day
Posted: 9 hours ago
East Riding of Yorkshire
Nigel Frank International
Rate: £450 - £500 per day
Posted: 15 hours ago
Portsmouth, Hampshire
Jobsite Resourcing Team
Rate: Market Rates
Posted: Yesterday
Portsmouth, Hampshire
Jobsite Resourcing Team
Rate: Market Rates
Posted: Yesterday
West Midlands
Nigel Frank International
Posted: 2 days ago
London
Nigel Frank International
Posted: Yesterday
York, North Yorkshire
Nigel Frank International Ltd
Rate: £300 - £400 per day
Posted: Yesterday
Gloucestershire
Nigel Frank International Ltd
Posted: Yesterday
City, London
Nigel Frank International Ltd
Rate: £400 - £450 per day
Posted: Yesterday
UK
JM
Rate: £200 - £250 per day
Posted: 2 days ago
East Riding of Yorkshire
Nigel Frank International
Rate: £480 - £600 per annum + Travel Expenses
Posted: 2 days ago
London
Nigel Frank International Ltd
Rate: Negotiable
Posted: 2 days ago
London
Lorien Resourcing
Posted: Yesterday
West Sussex
Nigel Frank International
Rate: £300 - £330 per day
Posted: 6 days ago
London
Mortimer Spinks
Rate: £350 - £450 per annum
Posted: 5 days ago
West London
JM
Rate: £200 - £250 per day
Posted: 2 days ago
City, London
Nigel Frank International Ltd
Rate: £400 - £550 per day
Posted: 5 days ago
Berkshire
Nigel Frank International Ltd
Rate: £400 per day
Posted: 5 days ago
London
JM
Rate: £400 - £425 per day
Posted: 6 days ago
Gloucestershire
Nigel Frank International
Rate: £250 - £300 per day
Posted: 6 days ago
City, London
JM
Rate: £300 - £450 per day
Posted: 5 days ago
London
Explore Recruitment Solutions
Posted: 5 days ago
Leeds, West Yorkshire
JM
Rate: £400 - £500 per day
Posted: 2 days ago
Portsmouth, Hampshire
Jobsite Resourcing Team
Rate: Competitive Salary plus Generous Benefits (pro-rata)
Posted: 7 days ago
Essex
Nigel Frank International
Posted: 5 days ago
London
Maclean Moore Consulting
Rate: From £350 to £450 per annum £350-450
Posted: 2 days ago
London
Nigel Frank International Ltd
Rate: £500 - £700 per day + Competitive & Flexible
Posted: 5 days ago