The table below looks at the prevalence of the term Advertising in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Advertising
Rank 206 243 348
Rank change year-on-year
+37 +105
Contract jobs citing Advertising 574 421 216
As % of all contract IT jobs located in the UK 1.04% 0.82% 0.44%
As % of the General category 2.71% 1.99% 1.06%
Number of daily rates quoted 425 297 154
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£400 £400 £350
Average daily rate % change year-on-year
- +14.28%
90% offered a daily rate of more than £275 £240 £236
10% offered a daily rate of more than £563 £550 £475
UK excluding London average daily rate £400 £375 £356
% change year-on-year
+6.66% +5.26%
Number of hourly rates quoted 6 8 6
Average hourly rate £23.75 £23.00 £18.50
Average hourly rate % change year-on-year
+3.26% +24.32%
90% offered a hourly rate of more than £15.75 £12.00 £14.57
10% offered a hourly rate of more than £28.83 £27.15 £27.50
UK excluding London average hourly rate £20.25 £25.50 £15.64
% change year-on-year
-20.58% +63.09%

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised across the UK.

General Category
UK
Contract IT job ads with a match in the
General category
21157 21159 20450
As % of all contract IT jobs located in the UK 38.35% 41.00% 41.20%
Number of daily rates quoted 13773 13366 12040
Average daily rate £438 £450 £425
Average daily rate % change year-on-year
-2.77% +5.88%
90% offered a daily rate of more than £275 £270 £270
10% offered a daily rate of more than £600 £625 £600
UK excluding London average daily rate £400 £375 £375
% change year-on-year
+6.66% -
Number of hourly rates quoted 477 570 781
Average hourly rate £22.50 £22.00 £21.94
Average hourly rate % change year-on-year
+2.27% +0.28%
90% offered a hourly rate of more than £11.25 £11.00 £11.38
10% offered a hourly rate of more than £45.00 £43.00 £45.00
UK excluding London average hourly rate £22.69 £24.25 £22.50
% change year-on-year
-6.43% +7.77%

Advertising
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Advertising within the UK as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in the UK

Advertising
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising within the UK.

Advertising Daily Rate Trend in the UK

Advertising
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising within the UK over the 3 months to 19 December 2014.

Advertising Daily Rate Histogram in the UK

Advertising
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising within the UK.

Advertising Hourly Rate Trend in the UK

Advertising
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Advertising within the UK over the 3 months to 19 December 2014.

Advertising Hourly Rate Histogram in the UK

Advertising
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Advertising within the UK over the 3 months to 19 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +26 538 £400 - 708
London +25 332 £415 +3.75% 289
City of London +22 136 £425 -10.52% 136
South East +1 66 £400 +21.21% 112
East Midlands +25 29 £400 -20.00% 20
Scotland +20 29 £450 +5.88% 21
West Midlands +2 26 £375 +18.11% 65
North West +6 25 £425 +36.00% 58
East of England -13 25 £350 -9.67% 29
Edinburgh +4 18 £525 +22.80% 3
Yorkshire -3 18 £375 -11.50% 64
Buckinghamshire -4 17 £325 -10.95% 11
Berkshire +2 15 £400 +53.84% 29
Milton Keynes -8 14 £325 -10.95% 3
Northamptonshire -3 12 £438 - 3
Kent -5 11 £263 -35.38% 8
Manchester -6 11 £450 +26.31% 39
Cambridgeshire -8 11 £138 -67.64% 13
Cheshire +19 10 £431 - 12
Bromley +12 8 £619 +37.34%
Cambridge +1 8 £138 -67.64% 4
Northampton - 8 £483 - 1
West Yorkshire -12 6 £350 -18.60% 32
South West - 6 £413 - 40
Coventry -2 5 £350 -30.00% 6
Birmingham -2 5 £365 +17.74% 32
Essex -5 5 £400 +14.28% 6
Surrey -7 5 £400 +14.28% 19
Oxfordshire -22 5 £425 +63.46% 17
Nottinghamshire - 5 £400 - 4

Advertising
Top 30 Related IT Skills

For the 6 months to 19 December 2014, IT contractor jobs within the UK citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 335 (29.26%) Microsoft
2 303 (26.46%) Finance
3 233 (20.35%) Marketing
4 169 (14.76%) SQL
5 167 (14.59%) Agile Software Development
6 147 (12.84%) .NET
7 145 (12.66%) HTML
8 141 (12.31%) CRM
9 138 (12.05%) Stakeholder Management
10 127 (11.09%) JavaScript
11 120 (10.48%) SharePoint
12 119 (10.39%) CSS
13 116 (10.13%) C#
14 113 (9.87%) Dynamics CRM
15 107 (9.34%) Project Management
16 106 (9.26%) Dynamics AX
17 98 (8.56%) Windows
18 89 (7.77%) MS Excel
19 80 (6.99%) Oracle
19 80 (6.99%) SQL Server
20 72 (6.29%) Agresso
21 71 (6.20%) Java
21 71 (6.20%) Analytical Skills
22 67 (5.85%) Active Directory
22 67 (5.85%) HTML5
23 61 (5.33%) ASP.NET
24 59 (5.15%) ITIL
24 59 (5.15%) SQL Server Reporting Services
25 58 (5.07%) Scrum
25 58 (5.07%) Business Analysis

Advertising
Top Related IT Skills by Category

For the 6 months to 19 December 2014, IT contractor jobs within the UK citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 120 (10.48%) SharePoint
2 35 (3.06%) SharePoint 2013
3 33 (2.88%) MS Exchange
4 27 (2.36%) CMS
5 25 (2.18%) SharePoint 2010
6 22 (1.92%) Exchange Server 2010
7 19 (1.66%) Exchange Server 2007
8 17 (1.48%) BizTalk Server
9 16 (1.40%) Exchange Server 2003
10 15 (1.31%) Exchange Server 2013
11 13 (1.14%) WordPress
12 12 (1.05%) SharePoint Server
12 12 (1.05%) Tomcat
13 11 (0.96%) Oracle SOA Suite
14 10 (0.87%) IIS
14 10 (0.87%) Apache
15 9 (0.79%) Drupal
16 7 (0.61%) Node.js
16 7 (0.61%) Elasticsearch
17 6 (0.52%) WebLogic
Applications
1 89 (7.77%) MS Excel
2 45 (3.93%) MS Office
3 25 (2.18%) Photoshop
4 24 (2.10%) MS Project
5 18 (1.57%) MS PowerPoint
6 16 (1.40%) Adobe Illustrator
7 13 (1.14%) MS Visio
8 10 (0.87%) PowerPivot
9 8 (0.70%) InDesign
10 5 (0.44%) SPSS
11 4 (0.35%) Spreadsheet
11 4 (0.35%) InfoPath
12 3 (0.26%) Acrobat
12 3 (0.26%) OmniGraffle
13 2 (0.17%) Adobe Creative Suite
14 1 (0.087%) Adobe Premiere
14 1 (0.087%) Adobe After Effects
14 1 (0.087%) Fireworks
14 1 (0.087%) EViews
14 1 (0.087%) Mingle
Business Applications
1 113 (9.87%) Dynamics CRM
2 106 (9.26%) Dynamics AX
3 72 (6.29%) Agresso
4 7 (0.61%) Google Analytics
5 5 (0.44%) Magento
6 4 (0.35%) JDE EnterpriseOne
6 4 (0.35%) Markit EDM
6 4 (0.35%) Oracle HRMS
6 4 (0.35%) Oracle EBS
7 3 (0.26%) Oracle Applications
7 3 (0.26%) ION MarketView
7 3 (0.26%) Dynamics NAV
8 2 (0.17%) WebTrends
8 2 (0.17%) SAP PM
9 1 (0.087%) Oracle ERP
9 1 (0.087%) Oracle Manufacturing
9 1 (0.087%) SAP FI/CO
9 1 (0.087%) RMDS
9 1 (0.087%) SAP CO
9 1 (0.087%) SAP FI
Cloud Services
1 21 (1.83%) Office 365
2 10 (0.87%) Force.com
3 8 (0.70%) Amazon AWS
4 6 (0.52%) Heroku
5 5 (0.44%) SaaS
5 5 (0.44%) Amazon EC2
6 4 (0.35%) Amazon S3
7 3 (0.26%) Microsoft Azure
8 2 (0.17%) Cloud Computing
9 1 (0.087%) GitHub
9 1 (0.087%) Amazon SQS
Communications & Networking
1 25 (2.18%) DNS
2 24 (2.10%) TCP/IP
3 20 (1.75%) Firewall
4 17 (1.48%) DHCP
5 14 (1.22%) WAN
5 14 (1.22%) LAN
6 8 (0.70%) Internet
7 7 (0.61%) SAN
8 5 (0.44%) SMS
8 5 (0.44%) Intranet
8 5 (0.44%) Cisco ASA
9 4 (0.35%) VPN
10 3 (0.26%) Cisco Nexus
10 3 (0.26%) Network Security
11 2 (0.17%) IMAP
11 2 (0.17%) MPLS
11 2 (0.17%) Broadband
11 2 (0.17%) SNA
11 2 (0.17%) LDAP
11 2 (0.17%) Wi-Fi
Database & Business Intelligence
1 80 (6.99%) SQL Server
2 59 (5.15%) SQL Server Reporting Services
3 42 (3.67%) SQL Server Analysis Services
4 37 (3.23%) SQL Server Integration Services
5 26 (2.27%) MySQL
6 18 (1.57%) Data Warehouse
7 15 (1.31%) PostgreSQL
8 13 (1.14%) SQL Server 2008
9 12 (1.05%) Oracle Database
10 11 (0.96%) DB2
10 11 (0.96%) MongoDB
10 11 (0.96%) Relational Database
11 10 (0.87%) Oracle Database 11g
12 9 (0.79%) SQL Server 2012
12 9 (0.79%) Microsoft Power View
13 7 (0.61%) OLAP
13 7 (0.61%) OLAP Cube
14 6 (0.52%) SQL Server 2005
14 6 (0.52%) JasperReports
15 4 (0.35%) IBM InfoSphere
Development Applications
1 20 (1.75%) Subversion
2 18 (1.57%) Git (software)
3 12 (1.05%) JIRA
4 11 (0.96%) Visual Studio
5 10 (0.87%) MorphX
5 10 (0.87%) Team Foundation Server
6 9 (0.79%) Dreamweaver
7 8 (0.70%) Selenium
7 8 (0.70%) Cucumber
7 8 (0.70%) ClearCase
7 8 (0.70%) Maven
8 7 (0.61%) Jenkins
9 5 (0.44%) CruiseControl
9 5 (0.44%) Ant
9 5 (0.44%) JUnit
9 5 (0.44%) TeamCity
10 4 (0.35%) PHPUnit
10 4 (0.35%) ClearQuest
11 3 (0.26%) JBehave
11 3 (0.26%) WebDriver
General
1 303 (26.46%) Finance
2 233 (20.35%) Marketing
3 49 (4.28%) Banking
4 36 (3.14%) Telecoms
5 35 (3.06%) Manufacturing
6 29 (2.53%) Retail
7 15 (1.31%) Billing
8 14 (1.22%) Front Office
9 12 (1.05%) Investment Banking
10 11 (0.96%) Publishing
10 11 (0.96%) Games
11 10 (0.87%) French Language
11 10 (0.87%) Legal
12 6 (0.52%) Law
13 5 (0.44%) Multimedia
13 5 (0.44%) Mandarin Language
13 5 (0.44%) Spanish Language
14 4 (0.35%) Retail Banking
14 4 (0.35%) Pharmaceutical
14 4 (0.35%) Back Office
Job Titles
1 315 (27.51%) Developer
2 204 (17.82%) Analyst
3 147 (12.84%) Consultant
4 107 (9.34%) Business Analyst
5 99 (8.65%) Project Manager
6 47 (4.10%) Microsoft Developer
7 40 (3.49%) CRM Developer
8 39 (3.41%) Dynamics CRM Developer
9 31 (2.71%) Architect
10 28 (2.45%) Technical Consultant
11 27 (2.36%) Java Developer
12 26 (2.27%) Designer
12 26 (2.27%) Senior Developer
13 25 (2.18%) Dynamics AX Consultant
13 25 (2.18%) Dynamics AX Developer
14 23 (2.01%) Senior Analyst
15 22 (1.92%) Support Analyst
15 22 (1.92%) Administrator
16 21 (1.83%) Programme Manager
16 21 (1.83%) Web Developer
Libraries, Frameworks & Software Standards
1 147 (12.84%) .NET
2 145 (12.66%) HTML
3 119 (10.39%) CSS
4 67 (5.85%) HTML5
5 61 (5.33%) ASP.NET
6 53 (4.63%) jQuery
7 40 (3.49%) Web Services
8 37 (3.23%) XML
9 33 (2.88%) CSS3
10 32 (2.79%) AngularJS
11 24 (2.10%) WCF
12 23 (2.01%) Spring
13 20 (1.75%) SOAP
13 20 (1.75%) J2EE
14 19 (1.66%) Flash
15 16 (1.40%) JSP
16 15 (1.31%) REST
16 15 (1.31%) ASP.NET MVC
17 13 (1.14%) Ruby on Rails
18 12 (1.05%) Ajax
Miscellaneous
1 71 (6.20%) Analytical Skills
2 41 (3.58%) Social Media
3 39 (3.41%) User Experience
4 38 (3.32%) Digital Media
5 27 (2.36%) Video on Demand
6 23 (2.01%) Mobile App
7 22 (1.92%) Mathematics
8 20 (1.75%) Computer Science
9 14 (1.22%) Blackberry
10 13 (1.14%) Management Information System
10 13 (1.14%) Mainframe
11 12 (1.05%) Replication
12 9 (0.79%) Visualisation
12 9 (0.79%) Open Source
12 9 (0.79%) Derivative
13 8 (0.70%) Data Integration
14 7 (0.61%) Mobile Payment
15 6 (0.52%) Data Structures
15 6 (0.52%) iPhone
16 5 (0.44%) W3C
Operating Systems
1 98 (8.56%) Windows
2 42 (3.67%) Windows Server 2008
3 32 (2.79%) Linux
4 28 (2.45%) Windows Server 2003
5 27 (2.36%) Apple iOS
6 24 (2.10%) Android
6 24 (2.10%) UNIX
7 19 (1.66%) Windows 7
8 18 (1.57%) Windows Server 2012
9 12 (1.05%) Solaris
10 11 (0.96%) Mac OS X
10 11 (0.96%) Windows 8
11 8 (0.70%) Windows XP
11 8 (0.70%) AIX
12 7 (0.61%) Windows Vista
13 4 (0.35%) Oracle Linux
13 4 (0.35%) zOS
14 3 (0.26%) SUSE
14 3 (0.26%) NetWare
14 3 (0.26%) Windows 2000 Server
Processes & Methodologies
1 167 (14.59%) Agile Software Development
2 141 (12.31%) CRM
3 138 (12.05%) Stakeholder Management
4 107 (9.34%) Project Management
5 59 (5.15%) ITIL
6 58 (5.07%) Scrum
6 58 (5.07%) Business Analysis
7 55 (4.80%) E-Commerce
7 55 (4.80%) ERP
8 54 (4.72%) Migration
9 49 (4.28%) PRINCE2
10 46 (4.02%) MVC
11 41 (3.58%) Analytics
11 41 (3.58%) TDD
12 40 (3.49%) Business Intelligence
13 35 (3.06%) Change Management
14 31 (2.71%) OO
15 27 (2.36%) SEO
15 27 (2.36%) Waterfall
16 26 (2.27%) BDD
Programming Languages
1 169 (14.76%) SQL
2 127 (11.09%) JavaScript
3 116 (10.13%) C#
4 71 (6.20%) Java
5 48 (4.19%) PHP
6 32 (2.79%) C
7 26 (2.27%) X++
8 20 (1.75%) Python
9 19 (1.66%) T-SQL
10 18 (1.57%) PowerShell
10 18 (1.57%) Ruby
11 16 (1.40%) Perl
12 12 (1.05%) C++
13 7 (0.61%) Scala
14 6 (0.52%) Bash Shell
14 6 (0.52%) Objective-C
15 5 (0.44%) ActionScript
15 5 (0.44%) ActionScript 3.0
16 4 (0.35%) COBOL
16 4 (0.35%) VB.NET
Qualifications
1 57 (4.98%) Degree
2 32 (2.79%) Microsoft Certification
3 11 (0.96%) CISSP
4 9 (0.79%) CISM
4 9 (0.79%) PMI Certification
4 9 (0.79%) ISEB
5 7 (0.61%) MCSE
5 7 (0.61%) PRINCE2 Certification
5 7 (0.61%) PMP
5 7 (0.61%) SC Cleared
5 7 (0.61%) Security Cleared
6 6 (0.52%) CRISC
7 5 (0.44%) Cisco Certification
7 5 (0.44%) CCNA
7 5 (0.44%) PRINCE2 Practitioner
8 4 (0.35%) ISTQB
9 3 (0.26%) CISA
9 3 (0.26%) CCNP
9 3 (0.26%) ITIL Certification
9 3 (0.26%) CIPD
Quality Assurance & Compliance
1 27 (2.36%) QA
2 9 (0.79%) SLA
2 9 (0.79%) Solvency II
3 6 (0.52%) Sarbanes-Oxley
4 5 (0.44%) PCI DSS
5 4 (0.35%) Data Quality
6 3 (0.26%) ISO/IEC 27001
7 2 (0.17%) EMIR
7 2 (0.17%) COBIT
8 1 (0.087%) Basel II
8 1 (0.087%) Dodd-Frank
System Software
1 67 (5.85%) Active Directory
2 22 (1.92%) VMware Infrastructure
3 21 (1.83%) vSphere
4 12 (1.05%) XenApp
5 10 (0.87%) Hyper-V
6 7 (0.61%) RACF
6 7 (0.61%) Varnish
6 7 (0.61%) VMware ESXi
7 4 (0.35%) VMware ESX
8 3 (0.26%) NDS
8 3 (0.26%) Novell eDirectory
8 3 (0.26%) ACF2
9 2 (0.17%) Oracle RAC
9 2 (0.17%) Microsoft Virtual Server
9 2 (0.17%) Veritas Cluster Server
9 2 (0.17%) Terminal Services
9 2 (0.17%) Oracle RMAN
10 1 (0.087%) NFS
10 1 (0.087%) Postfix
10 1 (0.087%) VirtualBox
Systems Management
1 9 (0.79%) Opscode Chef
2 8 (0.70%) Puppet
3 7 (0.61%) SCCM
3 7 (0.61%) Ansible
4 4 (0.35%) Icinga
4 4 (0.35%) Salt
5 3 (0.26%) Nagios
6 2 (0.17%) Data Guard
6 2 (0.17%) Oracle Enterprise Manager
7 1 (0.087%) DameWare
7 1 (0.087%) Backup Exec
7 1 (0.087%) Tivoli
7 1 (0.087%) Norton AntiVirus
7 1 (0.087%) HP Quality Center
7 1 (0.087%) Zenoss
7 1 (0.087%) SolarWinds Orion
7 1 (0.087%) CFEngine
7 1 (0.087%) Capistrano
7 1 (0.087%) WSUS
7 1 (0.087%) BladeLogic
Vendors
1 335 (29.26%) Microsoft
2 80 (6.99%) Oracle
3 46 (4.02%) VMware
4 31 (2.71%) Citrix
5 29 (2.53%) Adobe
6 23 (2.01%) JD Edwards
7 21 (1.83%) Salesforce.com
8 17 (1.48%) SAP
9 15 (1.31%) Cisco
9 15 (1.31%) IBM
10 13 (1.14%) Tableau
11 12 (1.05%) Google
11 12 (1.05%) Remedy
12 8 (0.70%) Facebook
12 8 (0.70%) HP
12 8 (0.70%) Red Hat
13 7 (0.61%) CheckPoint
13 7 (0.61%) Sitecore
13 7 (0.61%) SolarWinds
14 6 (0.52%) Zend
Sheffield
Nigel Frank International Limited - Newcastle
Rate: £350 - £400 per day
Posted: 2 days ago
Scotland
Nigel Frank International Limited - Newcastle
Rate: £400 - £500 per day
Posted: 2 days ago
England
Nigel Frank International Limited - Newcastle
Posted: 2 days ago
London
Hydrogen Group
Rate: £350.00 - £450.00 per annum
Posted: 2 days ago
Leeds
Nigel Frank International Limited - Newcastle
Rate: £350 - £400 per day
Posted: 3 days ago
Birmingham
SThree - Internal Recruitment department
Rate: £18000 - £20500 per annum + competitive
Posted: 3 days ago
City, London
JM
Rate: £1 per day
Posted: 3 days ago
City, London
JM
Rate: £220 - £240 per day
Posted: 3 days ago
Milton Keynes, Buckinghamshire
JM
Rate: £450 - £501 per day
Posted: 3 days ago
Manchester
Nigel Frank International Limited - Newcastle
Posted: 3 days ago
Warwickshire
Nigel Frank International Limited - Newcastle
Rate: £350 - £400 per day
Posted: 4 days ago
City of London
Nigel Frank International Limited - Newcastle
Rate: £450 - £500 per day
Posted: 4 days ago
City of London
Nigel Frank International Limited - Newcastle
Rate: £450 - £490 per day
Posted: 4 days ago
Bristol
Nigel Frank International Limited - Newcastle
Rate: £300 - £350 per day
Posted: 4 days ago
Surrey
Nigel Frank International Limited - Newcastle
Rate: £350 - £450 per day
Posted: 4 days ago
London
JM
Rate: £400 - £450 per day
Posted: 4 days ago
Birmingham
Nigel Frank International Limited - Newcastle
Rate: £480 - £551 per day
Posted: 4 days ago
Lincolnshire
Nigel Frank International Limited - Newcastle
Rate: £51 - £525 per day
Posted: 4 days ago
City, London
Rullion IT Plus
Posted: 4 days ago
South Yorkshire
Nigel Frank International Limited - Newcastle
Rate: £280 - £300 per day
Posted: 5 days ago