The table below looks at the prevalence of the term Advertising in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Advertising over the 3 months to 30 June 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Jun 2016
Same period 2015 Same period 2014
Advertising
Rank 310 268 238
Rank change year-on-year
-42 -30
Contract jobs citing Advertising 408 451 527
As % of all contract IT jobs located in the UK 0.76% 0.80% 0.98%
As % of the General category 2.07% 2.03% 2.53%
Number of daily rates quoted 319 347 412
Median daily rate £400 £400 £388
Median daily rate % change year-on-year
- +3.22%
90% offered a daily rate of more than £225 £253 £238
10% offered a daily rate of more than £550 £575 £525
UK excluding London median daily rate £375 £358 £375
% change year-on-year
+4.89% -4.66%
Number of hourly rates quoted 8 8 7
Median hourly rate £18.00 £26.18 £21.00
Median hourly rate % change year-on-year
-31.23% +24.65%
90% offered a hourly rate of more than £16.05 £10.00 £10.80
10% offered a hourly rate of more than £24.19 £32.71 £24.50
UK excluding London median hourly rate £16.50 £12.50 £21.00
% change year-on-year
+32.00% -40.47%

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised across the UK.

General Category
UK
Contract IT job ads with a match in the
General category
19674 22201 20810
As % of all contract IT jobs located in the UK 36.67% 39.56% 38.60%
Number of daily rates quoted 13091 14264 13055
Median daily rate £450 £425 £425
Median daily rate % change year-on-year
+5.88% -
90% offered a daily rate of more than £280 £280 £263
10% offered a daily rate of more than £625 £613 £613
UK excluding London median daily rate £400 £400 £378
% change year-on-year
- +5.96%
Number of hourly rates quoted 470 538 565
Median hourly rate £22.50 £22.50 £22.00
Median hourly rate % change year-on-year
- +2.27%
90% offered a hourly rate of more than £11.00 £11.00 £12.00
10% offered a hourly rate of more than £47.50 £47.83 £42.50
UK excluding London median hourly rate £25.00 £22.50 £23.50
% change year-on-year
+11.11% -4.25%

Advertising
Jobs Demand Trend

The demand trend of contract jobs citing Advertising as a proportion of all IT contracts with a match in the General category.

Advertising Jobs Demand Trend in the UK

Advertising
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising within the UK.

Advertising Daily Rate Trend in the UK

Advertising
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising within the UK over the 3 months to 30 June 2016.

Advertising Daily Rate Histogram in the UK

Advertising
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising within the UK.

Advertising Hourly Rate Trend in the UK

Advertising
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Advertising within the UK over the 3 months to 30 June 2016.

Advertising Hourly Rate Histogram in the UK

Advertising
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the UK over the 3 months to 30 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -23 393 £400 - 447
London -33 238 £425 +3.03% 151
City of London -1 68 £415 -1.77% 24
South East +13 50 £350 -2.77% 104
East of England +41 33 £375 - 33
Hertfordshire +27 20 £375 +240.90% 17
Yorkshire +12 17 £375 +1.69% 17
Berkshire -9 15 £350 -2.77% 16
North West -11 15 £338 -15.62% 41
West Midlands -20 15 £450 +50.00% 38
West Yorkshire -4 12 £400 +14.28% 7
Scotland -6 12 £290 -27.50% 20
East Midlands 0 10 £388 +14.81% 14
Surrey +2 9 £425 +21.42% 11
Bromley -4 8 £575 -
Hampshire +9 7 £300 -14.28% 42
Manchester +4 7 £338 +17.39% 22
South West +3 7 £450 +38.46% 35
Leeds -2 7 £350 +3.70% 4
Hook - 6 £300 -
Oxfordshire - 6 £390 - 7
Bristol +7 5 £450 +80.90% 7
Luton +7 5 £413 -21.42%
Bedfordshire +6 5 £413 +10.00% 1
Cheshire -11 5 £338 -15.62% 8
Leatherhead - 5 £425 -
St Albans - 5 - -
Oxford - 5 £390 -
East Sussex +14 4 £325 +8.33% 6
Cambridgeshire +14 4 £400 +5.26% 8

Advertising
Top 30 Related IT Skills

For the 6 months to 30 June 2016, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Advertising.

1 339 (37.33%) Microsoft
2 222 (24.45%) Finance
3 156 (17.18%) Agile Software Development
4 143 (15.75%) SQL
5 130 (14.32%) Marketing
6 109 (12.00%) Business Intelligence
7 107 (11.78%) Stakeholder Management
8 106 (11.67%) JavaScript
8 106 (11.67%) SQL Server
9 97 (10.68%) HTML
9 97 (10.68%) .NET
10 91 (10.02%) MS Excel
11 84 (9.25%) C#
11 84 (9.25%) SQL Server Reporting Services
12 82 (9.03%) CSS
13 78 (8.59%) Windows
13 78 (8.59%) SQL Server Integration Services
14 75 (8.26%) Migration
15 74 (8.15%) Project Management
16 72 (7.93%) SharePoint
17 71 (7.82%) Data Warehouse
18 67 (7.38%) CRM
18 67 (7.38%) T-SQL
19 64 (7.05%) SQL Server Analysis Services
20 60 (6.61%) jQuery
21 55 (6.06%) ERP
22 54 (5.95%) Active Directory
22 54 (5.95%) Degree
23 53 (5.84%) Scrum
24 52 (5.73%) ETL

Advertising
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 72 (7.93%) SharePoint
2 32 (3.52%) CMS
3 24 (2.64%) SharePoint 2013
4 22 (2.42%) MS Exchange
5 18 (1.98%) Skype for Business
6 15 (1.65%) SAS
7 10 (1.10%) SharePoint 2010
8 9 (0.99%) Apache
9 8 (0.88%) Exchange Server 2010
10 7 (0.77%) IIS
10 7 (0.77%) nginx
11 6 (0.66%) Elasticsearch
11 6 (0.66%) Oracle SOA Suite
11 6 (0.66%) WordPress
12 5 (0.55%) SharePoint Server
12 5 (0.55%) Tomcat
13 4 (0.44%) Adobe Experience Manager
13 4 (0.44%) JBoss
13 4 (0.44%) MS Project Server
13 4 (0.44%) WebSphere
Applications
1 91 (10.02%) MS Excel
2 32 (3.52%) MS Office
2 32 (3.52%) MS PowerPoint
3 23 (2.53%) MS Project
4 22 (2.42%) MS Visio
5 9 (0.99%) Photoshop
6 7 (0.77%) Adobe Creative Suite
6 7 (0.77%) Adobe Illustrator
7 4 (0.44%) InfoPath
7 4 (0.44%) OmniGraffle
8 3 (0.33%) InVision
8 3 (0.33%) UserZoom
9 2 (0.22%) Adobe After Effects
9 2 (0.22%) Spreadsheet
9 2 (0.22%) SPSS
10 1 (0.11%) InDesign
10 1 (0.11%) Maya
Business Applications
1 38 (4.19%) Dynamics CRM
2 29 (3.19%) Dynamics AX
3 21 (2.31%) Dynamics NAV
4 10 (1.10%) Maximo
5 7 (0.77%) Oracle EBS R12
6 6 (0.66%) SAP Business One
7 5 (0.55%) Sage X3
8 4 (0.44%) Sage 200
9 3 (0.33%) JDE EnterpriseOne
10 2 (0.22%) Magento
10 2 (0.22%) Oracle EBS
10 2 (0.22%) Oracle ERP
10 2 (0.22%) Oracle Retail
10 2 (0.22%) Primavera
10 2 (0.22%) Sage 1000
10 2 (0.22%) SAP CO
10 2 (0.22%) SAP FI
10 2 (0.22%) SAP FI/CO
10 2 (0.22%) SAP Oil and Gas
10 2 (0.22%) WebTrends
Cloud Services
1 43 (4.74%) Office 365
2 29 (3.19%) Amazon AWS
3 24 (2.64%) Microsoft Azure
4 14 (1.54%) Google Analytics
5 10 (1.10%) SaaS
6 8 (0.88%) AdWords
7 6 (0.66%) Mimecast
8 5 (0.55%) PaaS
9 4 (0.44%) Azure Active Directory
9 4 (0.44%) IaaS
10 3 (0.33%) Cloud Computing
10 3 (0.33%) CloudFront
10 3 (0.33%) GitHub
11 2 (0.22%) Boomi
11 2 (0.22%) Google Tag Manager
11 2 (0.22%) Yammer
12 1 (0.11%) Adobe Creative Cloud
12 1 (0.11%) AdSense
12 1 (0.11%) Google Cloud Platform
12 1 (0.11%) MailChimp
Communications & Networking
1 20 (2.20%) Internet
2 16 (1.76%) TCP/IP
3 15 (1.65%) DNS
4 14 (1.54%) Skype
5 13 (1.43%) Firewall
6 11 (1.21%) Intranet
7 10 (1.10%) LAN
8 9 (0.99%) DHCP
8 9 (0.99%) WAN
9 6 (0.66%) PBX
10 4 (0.44%) SAN
10 4 (0.44%) VoIP
10 4 (0.44%) Wireshark
11 3 (0.33%) Broadband
11 3 (0.33%) FTP
11 3 (0.33%) Unified Communications
11 3 (0.33%) VPN
11 3 (0.33%) Wi-Fi
12 2 (0.22%) HTTP
12 2 (0.22%) LDAP
Database & Business Intelligence
1 106 (11.67%) SQL Server
2 84 (9.25%) SQL Server Reporting Services
3 78 (8.59%) SQL Server Integration Services
4 71 (7.82%) Data Warehouse
5 64 (7.05%) SQL Server Analysis Services
6 24 (2.64%) MySQL
7 19 (2.09%) SQL Server 2008
8 16 (1.76%) SQL Server 2012
9 14 (1.54%) Power BI
10 12 (1.32%) Relational Database
11 10 (1.10%) Redis
12 8 (0.88%) Hadoop
12 8 (0.88%) OLAP
12 8 (0.88%) QlikView
12 8 (0.88%) SQL Server 2014
13 7 (0.77%) BusinessObjects
14 6 (0.66%) Apache Cassandra
14 6 (0.66%) Data Mining
14 6 (0.66%) MongoDB
14 6 (0.66%) PostgreSQL
Development Applications
1 31 (3.41%) Git (software)
2 18 (1.98%) gulp
3 17 (1.87%) Grunt
4 16 (1.76%) Bower
5 11 (1.21%) Jenkins
6 10 (1.10%) Team Foundation Server
7 9 (0.99%) JIRA
8 8 (0.88%) JUnit
9 6 (0.66%) Atlassian Bamboo
9 6 (0.66%) Cucumber
9 6 (0.66%) Visual Studio
10 5 (0.55%) Mockito
10 5 (0.55%) TestNG
10 5 (0.55%) WebDriver
11 4 (0.44%) Axure RP
11 4 (0.44%) Oracle Forms
12 3 (0.33%) Selenium
12 3 (0.33%) SQL Server Management Studio (SSMS)
12 3 (0.33%) Subversion
12 3 (0.33%) Travis CI
General
1 222 (24.45%) Finance
2 130 (14.32%) Marketing
3 35 (3.85%) Games
3 35 (3.85%) Retail
4 27 (2.97%) Telecoms
5 18 (1.98%) Manufacturing
6 16 (1.76%) Banking
7 13 (1.43%) Publishing
8 12 (1.32%) Legal
9 11 (1.21%) Back Office
10 10 (1.10%) Law
11 6 (0.66%) General Ledger
12 5 (0.55%) Investment Banking
13 4 (0.44%) Automotive
13 4 (0.44%) Billing
13 4 (0.44%) Front Office
13 4 (0.44%) German Language
14 3 (0.33%) Financial Institution
14 3 (0.33%) French Language
15 2 (0.22%) Electronics
Job Titles
1 246 (27.09%) Developer
2 148 (16.30%) Analyst
3 97 (10.68%) Project Manager
4 78 (8.59%) Consultant
5 76 (8.37%) Business Analyst
6 44 (4.85%) Business Intelligence Developer
7 43 (4.74%) Architect
8 34 (3.74%) .NET Developer
9 27 (2.97%) Microsoft Developer
10 24 (2.64%) Senior Manager
11 23 (2.53%) Business Developer
12 21 (2.31%) SSIS Developer
12 21 (2.31%) Web Developer
13 20 (2.20%) Front End Developer (Client-Side Developer)
13 20 (2.20%) Senior Project Manager
13 20 (2.20%) Solutions Architect
14 19 (2.09%) IT Manager
14 19 (2.09%) SSRS Developer
14 19 (2.09%) Support Analyst
15 18 (1.98%) Administrator
Libraries, Frameworks & Software Standards
1 97 (10.68%) .NET
1 97 (10.68%) HTML
2 82 (9.03%) CSS
3 60 (6.61%) jQuery
4 50 (5.51%) ASP.NET
5 48 (5.29%) HTML5
6 38 (4.19%) CSS3
7 31 (3.41%) XML
8 29 (3.19%) AngularJS
9 28 (3.08%) Sass
9 28 (3.08%) Web Services
10 26 (2.86%) Ajax
11 24 (2.64%) MDX
12 23 (2.53%) Node.js
13 22 (2.42%) Twitter Bootstrap
14 21 (2.31%) REST
15 20 (2.20%) Backbone.js
16 14 (1.54%) .NET Framework
16 14 (1.54%) LESS
17 13 (1.43%) WebSockets
Miscellaneous
1 52 (5.73%) Analytical Skills
2 44 (4.85%) User Experience
3 20 (2.20%) Data Centre
4 19 (2.09%) Social Media
5 14 (1.54%) Video on Demand
6 13 (1.43%) Mobile App
7 10 (1.10%) Management Information System
8 9 (0.99%) Computer Science
9 7 (0.77%) Digital Media
10 6 (0.66%) Animation
10 6 (0.66%) Data Protection Act
10 6 (0.66%) Enterprise Software
10 6 (0.66%) Mathematics
10 6 (0.66%) Reinsurance
11 5 (0.55%) Data Integration
11 5 (0.55%) Data Structures
11 5 (0.55%) W3C
12 4 (0.44%) FMCG
12 4 (0.44%) NHS
12 4 (0.44%) Visualisation
Operating Systems
1 78 (8.59%) Windows
2 40 (4.41%) Linux
3 32 (3.52%) Windows Server
4 20 (2.20%) Unix
5 17 (1.87%) Windows 7
6 16 (1.76%) Windows Server 2012
7 15 (1.65%) Windows Server 2008
8 13 (1.43%) Android
9 11 (1.21%) Apple iOS
10 9 (0.99%) Windows 10
11 7 (0.77%) Windows Server 2003
12 4 (0.44%) Windows 8
13 3 (0.33%) Mac OS X
13 3 (0.33%) Solaris
13 3 (0.33%) zOS
14 2 (0.22%) Ubuntu
14 2 (0.22%) Windows 2000 Server
15 1 (0.11%) AIX
15 1 (0.11%) Mac OS X Server
15 1 (0.11%) Red Hat Enterprise Linux
Processes & Methodologies
1 156 (17.18%) Agile Software Development
2 109 (12.00%) Business Intelligence
3 107 (11.78%) Stakeholder Management
4 75 (8.26%) Migration
5 74 (8.15%) Project Management
6 67 (7.38%) CRM
7 55 (6.06%) ERP
8 53 (5.84%) Scrum
9 52 (5.73%) ETL
10 51 (5.62%) Analytics
11 47 (5.18%) ITIL
11 47 (5.18%) PRINCE2
12 43 (4.74%) E-Commerce
13 41 (4.52%) SDLC
14 40 (4.41%) Waterfall
15 38 (4.19%) Digital Marketing
15 38 (4.19%) MVC
15 38 (4.19%) Web Development
16 31 (3.41%) Business Analysis
17 29 (3.19%) Data Migration
Programming Languages
1 143 (15.75%) SQL
2 106 (11.67%) JavaScript
3 84 (9.25%) C#
4 67 (7.38%) T-SQL
5 49 (5.40%) Java
6 27 (2.97%) PowerShell
7 25 (2.75%) PHP
8 19 (2.09%) VB.NET
9 16 (1.76%) Python
10 11 (1.21%) Ruby
11 9 (0.99%) Scala
12 7 (0.77%) Perl
12 7 (0.77%) VB
12 7 (0.77%) VBA
13 4 (0.44%) Bash Shell
13 4 (0.44%) PL/SQL
14 3 (0.33%) C
14 3 (0.33%) R
14 3 (0.33%) VB6
15 2 (0.22%) C++
Qualifications
1 54 (5.95%) Degree
2 21 (2.31%) Security Cleared
3 17 (1.87%) SC Cleared
4 16 (1.76%) PMI Certification
5 15 (1.65%) Microsoft Certification
5 15 (1.65%) PMP
6 13 (1.43%) ISEB
6 13 (1.43%) PRINCE2 Practitioner
7 10 (1.10%) MCSE
8 7 (0.77%) ITIL Certification
9 5 (0.55%) Cisco Certification
9 5 (0.55%) MCSA
10 4 (0.44%) CISM
10 4 (0.44%) CISSP
11 3 (0.33%) CCNA
11 3 (0.33%) CISA
11 3 (0.33%) HND
11 3 (0.33%) MCP
11 3 (0.33%) Oracle Certification
11 3 (0.33%) VMware Certified Professional (VCP)
Quality Assurance & Compliance
1 12 (1.32%) Data Quality
2 11 (1.21%) QA
3 7 (0.77%) SLA
4 4 (0.44%) GAAP
5 3 (0.33%) PCI DSS
5 3 (0.33%) Solvency II
6 2 (0.22%) ISO22301
7 1 (0.11%) COBIT
7 1 (0.11%) Disclosure Scotland
7 1 (0.11%) ISO/IEC 27001
7 1 (0.11%) Sarbanes-Oxley
System Software
1 54 (5.95%) Active Directory
2 18 (1.98%) VMware Infrastructure
3 9 (0.99%) XenApp
4 8 (0.88%) Hyper-V
5 7 (0.77%) vSphere
6 5 (0.55%) Docker
7 3 (0.33%) etcd
7 3 (0.33%) NFS
7 3 (0.33%) VMware ESX
8 2 (0.22%) Microsoft App-V
8 2 (0.22%) XenDesktop
9 1 (0.11%) ACF2
9 1 (0.11%) Brightmail
9 1 (0.11%) Oracle RAC
9 1 (0.11%) RACF
9 1 (0.11%) Virtual Desktop
9 1 (0.11%) Xen
Systems Management
1 14 (1.54%) SCCM
2 11 (1.21%) Puppet
3 9 (0.99%) Ansible
4 7 (0.77%) Opscode Chef
4 7 (0.77%) SCOM
5 5 (0.55%) Network Intrusion Detection System
6 4 (0.44%) Backup Exec
6 4 (0.44%) Nessus
6 4 (0.44%) Nmap
6 4 (0.44%) ZABBIX
7 3 (0.33%) Bacula
7 3 (0.33%) Consul
7 3 (0.33%) HP Quality Center
7 3 (0.33%) NetBackup
7 3 (0.33%) Oracle Enterprise Manager
8 2 (0.22%) Data Guard
8 2 (0.22%) McAfee ePO
8 2 (0.22%) Microsoft Clustering
8 2 (0.22%) Oracle Identity Management
8 2 (0.22%) zSecure
Vendors
1 339 (37.33%) Microsoft
2 45 (4.96%) Oracle
3 36 (3.96%) VMware
4 26 (2.86%) Google
5 25 (2.75%) Cisco
5 25 (2.75%) Citrix
6 21 (2.31%) SAP
7 18 (1.98%) Adobe
8 17 (1.87%) Tableau
9 16 (1.76%) Sage
10 14 (1.54%) HP
11 13 (1.43%) IBM
12 10 (1.10%) DoubleClick
13 9 (0.99%) Facebook
13 9 (0.99%) NetApp
14 8 (0.88%) Dell
14 8 (0.88%) Salesforce.com
15 7 (0.77%) NetSuite
16 6 (0.66%) CheckPoint
16 6 (0.66%) Symantec
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