The table below looks at the prevalence of the term Advertising in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 29 April 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
29 Apr 2016
Same period 2015 Same period 2014
Advertising
Rank 284 282 242
Rank change year-on-year
-2 -40
Contract jobs citing Advertising 450 429 496
As % of all contract IT jobs located in the UK 0.81% 0.77% 0.91%
As % of the General category 2.15% 1.99% 2.34%
Number of daily rates quoted 354 305 357
Average daily rate £400 £400 £400
90% offered a daily rate of more than £213 £250 £225
10% offered a daily rate of more than £550 £575 £550
UK excluding London average daily rate £350 £350 £383
% change year-on-year
- -8.49%
Number of hourly rates quoted 11 9 15
Average hourly rate £17.00 £24.23 £21.00
Average hourly rate % change year-on-year
-29.83% +15.38%
90% offered a hourly rate of more than £9.00 £10.00 £11.10
10% offered a hourly rate of more than £25.00 £27.85 £27.50
UK excluding London average hourly rate £16.00 £11.00 £21.00
% change year-on-year
+45.45% -47.61%

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised across the UK.

General Category
UK
Contract IT job ads with a match in the
General category
20917 21584 21185
As % of all contract IT jobs located in the UK 37.44% 38.72% 38.77%
Number of daily rates quoted 13791 13321 13152
Average daily rate £450 £432 £425
Average daily rate % change year-on-year
+4.22% +1.58%
90% offered a daily rate of more than £280 £275 £263
10% offered a daily rate of more than £625 £600 £625
UK excluding London average daily rate £400 £400 £380
% change year-on-year
- +5.26%
Number of hourly rates quoted 475 535 569
Average hourly rate £25.00 £22.50 £23.50
Average hourly rate % change year-on-year
+11.11% -4.25%
90% offered a hourly rate of more than £12.00 £10.61 £11.72
10% offered a hourly rate of more than £47.33 £43.50 £46.92
UK excluding London average hourly rate £28.00 £25.00 £25.00
% change year-on-year
+12.00% -

Advertising
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Advertising within the UK as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in the UK

Advertising
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising within the UK.

Advertising Daily Rate Trend in the UK

Advertising
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising within the UK over the 3 months to 29 April 2016.

Advertising Daily Rate Histogram in the UK

Advertising
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising within the UK.

Advertising Hourly Rate Trend in the UK

Advertising
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Advertising within the UK over the 3 months to 29 April 2016.

Advertising Hourly Rate Histogram in the UK

Advertising
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Advertising within the UK over the 3 months to 29 April 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -1 436 £400 - 492
London -56 240 £450 +10.42% 236
South East +20 59 £325 -7.14% 77
City of London -5 59 £450 +1.40% 55
East of England +26 27 £375 -6.25% 28
North West +4 23 £400 +14.28% 40
South West +11 21 £325 -3.70% 27
Berkshire +16 19 £325 - 15
Yorkshire +5 19 £375 +11.11% 21
Hertfordshire +25 18 £370 +13.84% 9
West Midlands -16 18 £335 -16.25% 28
East Midlands +13 15 £350 -0.14% 16
Surrey 0 15 £338 - 15
Bromley -8 12 £475 +5.55%
St Albans - 11 £375 - 1
Hampshire +5 9 £300 -39.39% 30
Reading 0 9 £225 -
Manchester -8 9 £363 +3.57% 23
North East -21 9 £350 - 12
Cheshire - 9 £419 - 5
West Yorkshire -8 7 £400 +23.07% 13
Kent -22 7 £450 +20.00% 1
Newcastle upon Tyne - 6 £338 - 11
South Yorkshire - 6 £375 - 2
Tyne and Wear - 6 £338 - 11
Chatham - 6 £413 -
Leatherhead - 6 £425 -
Cambridgeshire +9 5 £400 +10.34% 5
Birmingham +2 5 £463 +42.30% 8
Bristol +2 5 £325 +0.77% 6

Advertising
Top 30 Related IT Skills

For the 6 months to 29 April 2016, IT contractor jobs within the UK citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 381 (41.41%) Microsoft
2 209 (22.72%) Finance
3 148 (16.09%) SQL
4 133 (14.46%) Agile Software Development
5 127 (13.80%) Business Intelligence
6 113 (12.28%) Marketing
7 110 (11.96%) JavaScript
8 102 (11.09%) .NET
9 98 (10.65%) SQL Server
10 93 (10.11%) SQL Server Reporting Services
11 92 (10.00%) Stakeholder Management
11 92 (10.00%) Project Management
12 91 (9.89%) Windows
12 91 (9.89%) Migration
13 89 (9.67%) HTML
14 87 (9.46%) SharePoint
15 86 (9.35%) MS Excel
16 84 (9.13%) C#
17 81 (8.80%) Data Warehouse
18 77 (8.37%) Active Directory
18 77 (8.37%) SQL Server Integration Services
19 75 (8.15%) CSS
20 65 (7.07%) SQL Server Analysis Services
21 64 (6.96%) CRM
22 63 (6.85%) T-SQL
23 59 (6.41%) Office 365
24 58 (6.30%) ERP
24 58 (6.30%) Analytical Skills
25 56 (6.09%) PRINCE2
26 52 (5.65%) ITIL

Advertising
Top Related IT Skills by Category

For the 6 months to 29 April 2016, IT contractor jobs within the UK citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 87 (9.46%) SharePoint
2 32 (3.48%) Skype for Business
3 27 (2.93%) CMS
4 26 (2.83%) SharePoint 2013
5 25 (2.72%) MS Exchange
6 14 (1.52%) Node.js
6 14 (1.52%) SAS
7 12 (1.30%) SharePoint 2010
8 10 (1.09%) Exchange Server 2010
9 9 (0.98%) WordPress
10 6 (0.65%) Oracle SOA Suite
11 5 (0.54%) Apache
11 5 (0.54%) Elasticsearch
11 5 (0.54%) Exchange Server 2013
11 5 (0.54%) IIS
12 4 (0.43%) MS Project Server
12 4 (0.43%) SharePoint Server
13 3 (0.33%) Confluence
13 3 (0.33%) Drupal
13 3 (0.33%) nginx
Applications
1 86 (9.35%) MS Excel
2 42 (4.57%) MS Office
3 28 (3.04%) MS PowerPoint
4 22 (2.39%) MS Visio
5 21 (2.28%) MS Project
6 11 (1.20%) Photoshop
7 5 (0.54%) Adobe Illustrator
8 4 (0.43%) Adobe Creative Suite
9 2 (0.22%) Adobe After Effects
9 2 (0.22%) InDesign
9 2 (0.22%) InfoPath
10 1 (0.11%) Adobe Captivate
10 1 (0.11%) Maya
10 1 (0.11%) Spreadsheet
Business Applications
1 37 (4.02%) Dynamics CRM
2 32 (3.48%) Dynamics NAV
3 30 (3.26%) Dynamics AX
4 13 (1.41%) Maximo
5 9 (0.98%) Oracle EBS R12
6 7 (0.76%) Sage 200
7 6 (0.65%) Sage X3
8 4 (0.43%) Oracle 11i
8 4 (0.43%) Oracle EBS
8 4 (0.43%) Oracle ERP
8 4 (0.43%) Unit4 Business World
9 2 (0.22%) Infor CRM
9 2 (0.22%) JDE EnterpriseOne
9 2 (0.22%) Oracle Retail
9 2 (0.22%) Primavera
9 2 (0.22%) Sage 1000
9 2 (0.22%) SAP CO
9 2 (0.22%) SAP FI
9 2 (0.22%) SAP FI/CO
9 2 (0.22%) Teamcenter
Cloud Services
1 59 (6.41%) Office 365
2 29 (3.15%) Microsoft Azure
3 25 (2.72%) Amazon AWS
4 18 (1.96%) Google Analytics
5 8 (0.87%) SaaS
6 7 (0.76%) AdWords
7 6 (0.65%) Azure Active Directory
8 5 (0.54%) Mimecast
9 4 (0.43%) Cloud Computing
9 4 (0.43%) GitHub
10 3 (0.33%) CloudFront
10 3 (0.33%) IaaS
10 3 (0.33%) PaaS
11 2 (0.22%) Amazon EC2
11 2 (0.22%) Amazon S3
11 2 (0.22%) Google Tag Manager
11 2 (0.22%) Yammer
12 1 (0.11%) AdSense
12 1 (0.11%) CheetahMail
12 1 (0.11%) MailChimp
Communications & Networking
1 25 (2.72%) Skype
2 17 (1.85%) DNS
2 17 (1.85%) Internet
3 16 (1.74%) Firewall
4 15 (1.63%) LAN
5 14 (1.52%) WAN
6 13 (1.41%) Intranet
6 13 (1.41%) TCP/IP
7 8 (0.87%) PBX
8 7 (0.76%) DHCP
8 7 (0.76%) Wi-Fi
9 5 (0.54%) IP Telephony
9 5 (0.54%) LDAP
9 5 (0.54%) NetScaler
9 5 (0.54%) Unified Communications
9 5 (0.54%) VLAN
9 5 (0.54%) VoIP
10 4 (0.43%) SAN
10 4 (0.43%) VPN
10 4 (0.43%) Wireshark
Database & Business Intelligence
1 98 (10.65%) SQL Server
2 93 (10.11%) SQL Server Reporting Services
3 81 (8.80%) Data Warehouse
4 77 (8.37%) SQL Server Integration Services
5 65 (7.07%) SQL Server Analysis Services
6 25 (2.72%) MySQL
7 20 (2.17%) SQL Server 2008
8 18 (1.96%) Power BI
9 17 (1.85%) SQL Server 2012
10 12 (1.30%) Big Data
10 12 (1.30%) MongoDB
11 11 (1.20%) QlikView
12 9 (0.98%) BusinessObjects
12 9 (0.98%) NoSQL
12 9 (0.98%) SQL Server 2014
13 7 (0.76%) Amazon Redshift
13 7 (0.76%) Redis
14 6 (0.65%) PowerPivot
14 6 (0.65%) Relational Database
15 5 (0.54%) Microsoft Power View
Development Applications
1 15 (1.63%) Git (software)
2 13 (1.41%) Team Foundation Server
3 8 (0.87%) PHPUnit
4 6 (0.65%) JIRA
5 4 (0.43%) Cucumber
5 4 (0.43%) Grunt
5 4 (0.43%) Visual Studio
5 4 (0.43%) WebDriver
6 3 (0.33%) GitLab
6 3 (0.33%) Jenkins
6 3 (0.33%) JUnit
6 3 (0.33%) Mockito
6 3 (0.33%) Octopus Deploy
6 3 (0.33%) Selenium
6 3 (0.33%) SpecFlow
6 3 (0.33%) Subversion
6 3 (0.33%) TeamCity
6 3 (0.33%) TestNG
6 3 (0.33%) Vagrant
7 2 (0.22%) Moq
General
1 209 (22.72%) Finance
2 113 (12.28%) Marketing
3 42 (4.57%) Retail
4 23 (2.50%) Manufacturing
4 23 (2.50%) Telecoms
5 21 (2.28%) Publishing
6 19 (2.07%) Banking
7 14 (1.52%) Legal
8 10 (1.09%) Back Office
9 9 (0.98%) Law
10 7 (0.76%) Games
11 6 (0.65%) General Ledger
12 4 (0.43%) Investment Banking
13 3 (0.33%) Front Office
14 2 (0.22%) Automotive
14 2 (0.22%) Billing
14 2 (0.22%) French Language
14 2 (0.22%) Pharmaceutical
15 1 (0.11%) Electronics
15 1 (0.11%) Interactive Media
Job Titles
1 239 (25.98%) Developer
2 159 (17.28%) Analyst
3 95 (10.33%) Project Manager
4 82 (8.91%) Consultant
5 81 (8.80%) Business Analyst
6 57 (6.20%) Architect
7 56 (6.09%) Business Intelligence Developer
8 35 (3.80%) Business Developer
9 28 (3.04%) .NET Developer
10 27 (2.93%) Microsoft Developer
11 24 (2.61%) Front End Developer (Client-Side Developer)
12 22 (2.39%) Solutions Architect
13 20 (2.17%) Senior Developer
14 19 (2.07%) SharePoint Developer
14 19 (2.07%) SSRS Developer
14 19 (2.07%) Support Analyst
15 18 (1.96%) Administrator
15 18 (1.96%) IT Manager
15 18 (1.96%) SSIS Developer
16 17 (1.85%) Senior Manager
Libraries, Frameworks & Software Standards
1 102 (11.09%) .NET
2 89 (9.67%) HTML
3 75 (8.15%) CSS
4 51 (5.54%) jQuery
5 46 (5.00%) ASP.NET
6 34 (3.70%) HTML5
7 29 (3.15%) Web Services
8 27 (2.93%) MDX
8 27 (2.93%) XML
9 23 (2.50%) AngularJS
9 23 (2.50%) CSS3
10 18 (1.96%) SOAP
11 17 (1.85%) Sass
12 16 (1.74%) .NET Framework
12 16 (1.74%) RESTful
13 11 (1.20%) ASP.NET MVC
14 10 (1.09%) Ajax
14 10 (1.09%) REST
15 9 (0.98%) Twitter Bootstrap
15 9 (0.98%) WCF
Miscellaneous
1 58 (6.30%) Analytical Skills
2 27 (2.93%) User Experience
3 23 (2.50%) Data Centre
4 16 (1.74%) Data Integration
5 15 (1.63%) Management Information System
6 12 (1.30%) Digital Media
6 12 (1.30%) Social Media
7 11 (1.20%) Computer Science
8 10 (1.09%) Mobile App
8 10 (1.09%) Video on Demand
9 9 (0.98%) Data Protection Act
10 8 (0.87%) W3C
11 6 (0.65%) Chip and PIN
11 6 (0.65%) Enterprise Software
11 6 (0.65%) Fat Client
11 6 (0.65%) Reinsurance
11 6 (0.65%) Thin Client
11 6 (0.65%) Visualisation
12 5 (0.54%) Derivative
12 5 (0.54%) NHS
Operating Systems
1 91 (9.89%) Windows
2 41 (4.46%) Linux
3 36 (3.91%) Windows Server
4 19 (2.07%) Unix
5 17 (1.85%) Windows 7
6 15 (1.63%) Windows Server 2012
7 14 (1.52%) Windows Server 2008
8 12 (1.30%) Android
9 9 (0.98%) Windows 10
10 8 (0.87%) Apple iOS
10 8 (0.87%) Windows 8
11 6 (0.65%) Windows Server 2003
12 4 (0.43%) Mac OS X
13 3 (0.33%) CentOS
13 3 (0.33%) VMS
13 3 (0.33%) Windows XP
14 2 (0.22%) AIX
14 2 (0.22%) Red Hat Enterprise Linux
14 2 (0.22%) Windows 2000 Server
15 1 (0.11%) HPUX
Processes & Methodologies
1 133 (14.46%) Agile Software Development
2 127 (13.80%) Business Intelligence
3 92 (10.00%) Project Management
3 92 (10.00%) Stakeholder Management
4 91 (9.89%) Migration
5 64 (6.96%) CRM
6 58 (6.30%) ERP
7 56 (6.09%) PRINCE2
8 52 (5.65%) ITIL
9 49 (5.33%) Analytics
9 49 (5.33%) SDLC
10 48 (5.22%) ETL
11 47 (5.11%) Waterfall
12 36 (3.91%) MVC
13 34 (3.70%) Digital Marketing
13 34 (3.70%) Use Case
14 33 (3.59%) Scrum
15 32 (3.48%) Business Analysis
16 29 (3.15%) Data Migration
16 29 (3.15%) Data Modelling
Programming Languages
1 148 (16.09%) SQL
2 110 (11.96%) JavaScript
3 84 (9.13%) C#
4 63 (6.85%) T-SQL
5 31 (3.37%) PHP
6 28 (3.04%) Java
7 20 (2.17%) PowerShell
8 17 (1.85%) VB.NET
9 14 (1.52%) Python
10 8 (0.87%) Perl
10 8 (0.87%) Ruby
10 8 (0.87%) Scala
10 8 (0.87%) VBA
11 5 (0.54%) VB
12 4 (0.43%) Bash Shell
12 4 (0.43%) PL/SQL
12 4 (0.43%) R
13 3 (0.33%) Groovy
13 3 (0.33%) Objective-C
13 3 (0.33%) X++
Qualifications
1 44 (4.78%) Degree
2 19 (2.07%) Security Cleared
3 18 (1.96%) PMI Certification
4 17 (1.85%) Microsoft Certification
5 15 (1.63%) PMP
5 15 (1.63%) SC Cleared
6 14 (1.52%) ISEB
7 13 (1.41%) ITIL Certification
8 9 (0.98%) PRINCE2 Practitioner
9 6 (0.65%) Cisco Certification
9 6 (0.65%) CISM
9 6 (0.65%) CISSP
9 6 (0.65%) MCSE
10 5 (0.54%) MCP
11 4 (0.43%) IIBA
11 4 (0.43%) PRINCE2 Certification
12 3 (0.33%) CISA
12 3 (0.33%) ISTQB
12 3 (0.33%) MCITP
12 3 (0.33%) MCTS
Quality Assurance & Compliance
1 15 (1.63%) Data Quality
2 12 (1.30%) QA
3 8 (0.87%) ISO20022
4 5 (0.54%) SLA
5 4 (0.43%) PCI DSS
5 4 (0.43%) Sarbanes-Oxley
6 3 (0.33%) GAAP
6 3 (0.33%) Solvency II
7 2 (0.22%) ISO22301
8 1 (0.11%) Dodd-Frank
8 1 (0.11%) EMIR
8 1 (0.11%) ISO/IEC 27001
8 1 (0.11%) MiFID
8 1 (0.11%) UCITS
System Software
1 77 (8.37%) Active Directory
2 20 (2.17%) VMware Infrastructure
3 11 (1.20%) XenApp
4 9 (0.98%) vSphere
5 7 (0.76%) Hyper-V
6 3 (0.33%) Docker
6 3 (0.33%) XenDesktop
7 2 (0.22%) Microsoft App-V
8 1 (0.11%) KVM
8 1 (0.11%) NFS
8 1 (0.11%) Oracle RAC
8 1 (0.11%) VMware ESX
8 1 (0.11%) Xen
8 1 (0.11%) XenServer
Systems Management
1 13 (1.41%) SCCM
2 8 (0.87%) Puppet
3 5 (0.54%) SCOM
4 4 (0.43%) Ansible
4 4 (0.43%) Backup Exec
4 4 (0.43%) HP Quality Center
4 4 (0.43%) Nessus
4 4 (0.43%) Nmap
4 4 (0.43%) Opscode Chef
5 3 (0.33%) Bacula
5 3 (0.33%) ZABBIX
6 2 (0.22%) McAfee ePO
7 1 (0.11%) Data Guard
7 1 (0.11%) Kibana
7 1 (0.11%) logstash
7 1 (0.11%) NetBackup
7 1 (0.11%) SCVMM
7 1 (0.11%) StatsD
7 1 (0.11%) Systems Management Server (SMS)
7 1 (0.11%) Windows Intune
Vendors
1 381 (41.41%) Microsoft
2 40 (4.35%) Oracle
3 36 (3.91%) VMware
4 34 (3.70%) Cisco
5 28 (3.04%) Citrix
6 27 (2.93%) Google
7 18 (1.96%) Sage
7 18 (1.96%) Tableau
8 13 (1.41%) SAP
9 12 (1.30%) Adobe
9 12 (1.30%) IBM
10 11 (1.20%) Facebook
10 11 (1.20%) HP
10 11 (1.20%) Splunk
11 10 (1.09%) CheckPoint
11 10 (1.09%) Zend
12 9 (0.98%) Cyber-Ark
13 8 (0.87%) TSYS
14 7 (0.76%) NetApp
14 7 (0.76%) Siemens
City, London
JM
Rate: £350 - £450 per day
Posted: 1 hour ago
London
JM
Rate: £300 - £340 per day
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City, London
JM
Rate: £300 - £375 per day
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Rate: £400 - £450 per day
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London
Search Point
Rate: £850 - £900 per day
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Rullion IT Plus
Posted: 10 hours ago
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JM
Rate: £600 - £700 per day
Posted: Yesterday
London
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Scotland
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East Sussex
Total Recruitment Specialists Limited / TRG / Total recruitment group
Rate: £300 - £400 Per Day Contract
Posted: 2 days ago
Hertfordshire
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Posted: 2 days ago
Uxbridge, Middlesex
Edison Hill Ltd
Rate: From £250 to £350 per day
Posted: 3 days ago
London
Careerwise UK Limited
Rate: £250 - £300 per day
Posted: 3 days ago
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Rate: £500 - £550 per day
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Oxfordshire
Nigel Frank International Ltd
Posted: 3 days ago
London
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Rate: £375 - £425 per day
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Rate: £11.09 per hour
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Rate: £350 - £351 per day
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Berkshire
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Posted: 4 days ago
West Midlands
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London
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Rate: £430 per annum
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London
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Rate: £350 - £400 per day
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Rate: £350 - £450 per day
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West Midlands
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