The first table below looks at the prevalence of the term Advertising in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 17 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our General category.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
17 Apr 2014
Same period 2013 Same period 2012
Advertising
Rank 233 321 305
Rank change year-on-year
+88 -16
Contract jobs citing Advertising 498 251 321
As % of all contract IT jobs located in the UK 0.88% 0.53% 0.53%
As % of the General category 2.27% 1.23% 1.17%
Number of daily rates quoted 353 172 201
Average daily rate £400 £350 £356
Average daily rate % change year-on-year
+14.28% -1.54%
90% offered a daily rate of more than £231 £225 £225
10% offered a daily rate of more than £525 £548 £500
UK excluding London average daily rate £383 £350 £375
% change year-on-year
+9.28% -6.66%
Number of hourly rates quoted 14 5 3
Average hourly rate £21.00 £15.00 £27.50
Average hourly rate % change year-on-year
+40.00% -45.45%
90% offered a hourly rate of more than £12.60 £12.30 £20.70
10% offered a hourly rate of more than £27.50 £39.00 £101.50
UK excluding London average hourly rate £21.00 £15.00 £27.50
% change year-on-year
+40.00% -45.45%
General Category
UK
Contract IT job ads with a match in the
General category
21937 20422 27546
As % of all contract IT jobs located in the UK 38.94% 42.73% 45.44%
Number of daily rates quoted 13601 12273 16311
Average daily rate £425 £450 £425
Average daily rate % change year-on-year
-5.55% +5.88%
90% offered a daily rate of more than £263 £275 £275
10% offered a daily rate of more than £613 £600 £600
UK excluding London average daily rate £380 £375 £375
% change year-on-year
+1.33% -
Number of hourly rates quoted 603 649 826
Average hourly rate £22.50 £25.00 £25.00
Average hourly rate % change year-on-year
-10.00% -
90% offered a hourly rate of more than £11.34 £11.50 £12.00
10% offered a hourly rate of more than £46.10 £42.50 £40.00
UK excluding London average hourly rate £25.00 £26.50 £25.00
% change year-on-year
-5.66% +6.00%

Advertising
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Advertising within the UK as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in the UK

Advertising
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising within the UK.

Advertising Daily Rate Trend in the UK

Advertising
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising within the UK over the 3 months to 17 April 2014.

Advertising Daily Rate Histogram in the UK

Advertising
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising within the UK.

Advertising Hourly Rate Trend in the UK

Advertising
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Advertising within the UK over the 3 months to 17 April 2014.

Advertising Hourly Rate Histogram in the UK

Advertising
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Advertising within the UK over the 3 months to 17 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
England +73 465 £390 +11.42% 684
London +53 311 £400 +14.28% 261
City of London +17 99 £425 +3.03% 104
South East +10 50 £350 +16.66% 120
East of England -27 26 £375 - 37
Scotland +2 25 £425 -34.61% 18
North West +2 24 £418 +19.28% 92
Edinburgh -8 22 £425 -34.61% 4
Yorkshire 0 19 £400 +28.00% 35
Berkshire -8 18 £340 +13.33% 20
West Yorkshire -10 16 £400 +23.07% 21
Hertfordshire +4 13 £400 +370.58% 17
West Midlands -13 11 £375 -18.91% 46
Cheshire - 11 £550 - 8
Manchester -3 10 £375 +7.14% 61
Leeds -9 10 £353 +8.46% 15
South West -18 10 £400 +102.53% 36
Slough +9 9 £330 +11.86%
East Midlands -11 8 £363 -1.69% 26
Welwyn Garden City - 8 £255 -
Kent +10 7 £388 - 11
Cambridge +6 7 £375 -6.25% 7
Cambridgeshire -10 7 £375 -6.25% 13
Buckinghamshire - 6 £405 - 8
Bristol - 6 £150 - 7
Hampshire +1 5 £465 - 14
Birmingham -5 5 £365 -23.15% 19
North East -20 5 £450 +20.00% 15
Suffolk - 5 £288 - 3
West Sussex +4 4 £375 +7.14% 19

Advertising
Top 30 Related IT Skills

For the 6 months to 17 April 2014, IT contractor jobs within the UK citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 258 (29.49%) Finance
2 211 (24.11%) Marketing
3 151 (17.26%) HTML
4 148 (16.91%) Microsoft
5 135 (15.43%) Stakeholder Management
6 121 (13.83%) JavaScript
7 112 (12.80%) Project Management
8 110 (12.57%) CSS
9 94 (10.74%) SQL
10 91 (10.40%) .NET
10 91 (10.40%) Agile Software Development
11 74 (8.46%) Windows
12 73 (8.34%) Java
13 67 (7.66%) MS Excel
13 67 (7.66%) Banking
14 66 (7.54%) CRM
15 64 (7.31%) C#
16 63 (7.20%) E-Commerce
17 60 (6.86%) Degree
18 59 (6.74%) HTML5
19 58 (6.63%) jQuery
20 55 (6.29%) SQL Server
20 55 (6.29%) Scrum
21 53 (6.06%) Photoshop
21 53 (6.06%) Dynamics CRM
22 52 (5.94%) MS Office
23 49 (5.60%) XML
23 49 (5.60%) Retail
24 48 (5.49%) SharePoint
25 46 (5.26%) Linux

Advertising
Top Related IT Skills by Category

For the 6 months to 17 April 2014, IT contractor jobs within the UK citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 48 (5.49%) SharePoint
2 24 (2.74%) CMS
3 18 (2.06%) MS Exchange
4 14 (1.60%) Tomcat
5 13 (1.49%) WebSphere
6 10 (1.14%) Drupal
6 10 (1.14%) SAS
7 9 (1.03%) Blackberry Enterprise Server
7 9 (1.03%) WordPress
8 8 (0.91%) Sitecore CMS
8 8 (0.91%) SharePoint 2010
8 8 (0.91%) Exchange Server 2010
8 8 (0.91%) Apache
9 7 (0.80%) CICS
9 7 (0.80%) WebSphere Application Server
10 6 (0.69%) Node.js
10 6 (0.69%) Exchange Server 2007
10 6 (0.69%) SharePoint 2013
11 5 (0.57%) Elasticsearch
11 5 (0.57%) Exchange Server 2003
Applications
1 67 (7.66%) MS Excel
2 53 (6.06%) Photoshop
3 52 (5.94%) MS Office
4 32 (3.66%) MS Project
5 27 (3.09%) MS Visio
6 24 (2.74%) Adobe Illustrator
7 21 (2.40%) MS PowerPoint
8 15 (1.71%) OmniGraffle
9 7 (0.80%) Acrobat
9 7 (0.80%) Fireworks
10 4 (0.46%) SPSS
10 4 (0.46%) InDesign
11 3 (0.34%) AutoCAD
12 2 (0.23%) Adobe After Effects
12 2 (0.23%) Spreadsheet
13 1 (0.11%) FastStats
13 1 (0.11%) Mingle
13 1 (0.11%) PowerPivot
13 1 (0.11%) CINEMA 4D
13 1 (0.11%) Adobe Captivate
Business Applications
1 53 (6.06%) Dynamics CRM
2 27 (3.09%) Dynamics AX
3 6 (0.69%) Google Analytics
4 4 (0.46%) SAP SD
4 4 (0.46%) SAP R/3
4 4 (0.46%) Oracle Financials
5 3 (0.34%) Agresso
5 3 (0.34%) Dynamics NAV
5 3 (0.34%) Remedy ITSM
5 3 (0.34%) Oracle Receivables
6 2 (0.23%) SAP BPC
6 2 (0.23%) Oracle E-Business Tax
6 2 (0.23%) Oracle Payables
6 2 (0.23%) SAP CO
6 2 (0.23%) Oracle General Ledger
6 2 (0.23%) Oracle EBS R12
6 2 (0.23%) Magento
6 2 (0.23%) Oracle EBS
6 2 (0.23%) SAP FI/CO
6 2 (0.23%) SAP FI
Cloud Services
1 9 (1.03%) Amazon AWS
2 4 (0.46%) Microsoft Azure
3 3 (0.34%) Amazon EC2
3 3 (0.34%) Amazon S3
3 3 (0.34%) SaaS
3 3 (0.34%) PaaS
4 2 (0.23%) Rackspace Cloud
4 2 (0.23%) Office 365
4 2 (0.23%) Force.com
Communications & Networking
1 36 (4.11%) Internet
2 19 (2.17%) Firewall
3 18 (2.06%) TCP/IP
4 16 (1.83%) LAN
5 15 (1.71%) VoIP
6 14 (1.60%) WAN
7 12 (1.37%) DNS
8 7 (0.80%) SDH
8 7 (0.80%) ATM
8 7 (0.80%) SAN
9 6 (0.69%) Wireless
9 6 (0.69%) Frame Relay
9 6 (0.69%) Ethernet
10 5 (0.57%) HTTP
10 5 (0.57%) DHCP
11 4 (0.46%) FTP
11 4 (0.46%) SSL
11 4 (0.46%) Intranet
11 4 (0.46%) Cisco ASA
12 3 (0.34%) DWDM
Database & Business Intelligence
1 55 (6.29%) SQL Server
2 29 (3.31%) MySQL
3 19 (2.17%) Data Warehouse
4 18 (2.06%) Relational Database
5 17 (1.94%) DB2
5 17 (1.94%) SQL Server Reporting Services
6 13 (1.49%) MongoDB
7 11 (1.26%) SQL Server Analysis Services
8 9 (1.03%) NoSQL
8 9 (1.03%) SQL Server Integration Services
9 8 (0.91%) Data Mining
9 8 (0.91%) Big Data
9 8 (0.91%) Oracle Database
10 7 (0.80%) Hadoop
11 6 (0.69%) Base SAS
11 6 (0.69%) SAS Enterprise Guide
11 6 (0.69%) SQL Server 2008
11 6 (0.69%) OLAP
12 4 (0.46%) QlikView
12 4 (0.46%) SAP BW
Development Applications
1 23 (2.63%) Subversion
2 22 (2.51%) Git (software)
3 17 (1.94%) Selenium
3 17 (1.94%) Visual Studio
4 16 (1.83%) JIRA
5 15 (1.71%) Axure RP
6 9 (1.03%) WebDriver
7 8 (0.91%) Jenkins
8 6 (0.69%) Bitbucket
8 6 (0.69%) Cucumber
8 6 (0.69%) TeamCity
8 6 (0.69%) Team Foundation Server
9 5 (0.57%) NUnit
9 5 (0.57%) ClearCase
9 5 (0.57%) JUnit
9 5 (0.57%) ClearQuest
9 5 (0.57%) SoapUI
10 4 (0.46%) Jasmine
10 4 (0.46%) Hudson
11 3 (0.34%) Mocha
General
1 258 (29.49%) Finance
2 211 (24.11%) Marketing
3 67 (7.66%) Banking
4 49 (5.60%) Retail
5 32 (3.66%) Telecoms
6 30 (3.43%) Legal
7 26 (2.97%) Investment Banking
8 21 (2.40%) Front Office
9 19 (2.17%) Back Office
10 18 (2.06%) Publishing
11 13 (1.49%) Law
12 12 (1.37%) Games
12 12 (1.37%) French Language
13 10 (1.14%) Financial Institution
14 9 (1.03%) Manufacturing
15 8 (0.91%) Spanish Language
16 7 (0.80%) German Language
16 7 (0.80%) Retail Banking
16 7 (0.80%) Multimedia
17 6 (0.69%) Billing
Job Titles
1 200 (22.86%) Developer
2 169 (19.31%) Analyst
3 96 (10.97%) Project Manager
4 90 (10.29%) Business Analyst
5 61 (6.97%) Designer
6 44 (5.03%) Consultant
7 38 (4.34%) Front-End Developer
8 32 (3.66%) Architect
9 23 (2.63%) Senior Manager
10 21 (2.40%) Administrator
10 21 (2.40%) Programme Manager
11 20 (2.29%) Senior Analyst
12 18 (2.06%) Senior Business Analyst
12 18 (2.06%) Senior Developer
12 18 (2.06%) User Experience Designer
13 17 (1.94%) IT Project Manager
14 16 (1.83%) PHP Developer
14 16 (1.83%) Telecoms Business Analyst
14 16 (1.83%) Dynamics CRM Developer
14 16 (1.83%) CRM Developer
Libraries, Frameworks & Software Standards
1 151 (17.26%) HTML
2 110 (12.57%) CSS
3 91 (10.40%) .NET
4 59 (6.74%) HTML5
5 58 (6.63%) jQuery
6 49 (5.60%) XML
7 41 (4.69%) CSS3
8 39 (4.46%) Web Services
9 38 (4.34%) Flash
10 32 (3.66%) ASP.NET
11 21 (2.40%) JSON
12 20 (2.29%) SOAP
13 18 (2.06%) Ajax
13 18 (2.06%) WCF
14 17 (1.94%) Backbone.js
15 14 (1.60%) REST
16 13 (1.49%) Twitter Bootstrap
16 13 (1.49%) J2EE
17 12 (1.37%) JSP
17 12 (1.37%) ASP.NET MVC
Miscellaneous
1 23 (2.63%) Social Media
2 20 (2.29%) Digital Media
2 20 (2.29%) Mobile App
3 16 (1.83%) Equities
4 15 (1.71%) Mainframe
5 14 (1.60%) Blackberry
6 12 (1.37%) Derivative
7 11 (1.26%) IPTV
8 10 (1.14%) Fixed Income
9 9 (1.03%) Clustering
9 9 (1.03%) Handset
9 9 (1.03%) FMCG
10 8 (0.91%) Visualisation
10 8 (0.91%) New Media
10 8 (0.91%) Computer Science
11 7 (0.80%) Graphic Design
11 7 (0.80%) Statistics
11 7 (0.80%) PMI
11 7 (0.80%) Foreign Exchange (FX)
12 6 (0.69%) Management Information System
Operating Systems
1 74 (8.46%) Windows
2 46 (5.26%) Linux
3 38 (4.34%) UNIX
4 17 (1.94%) Apple iOS
5 15 (1.71%) Solaris
5 15 (1.71%) Android
6 12 (1.37%) AIX
7 11 (1.26%) Windows 7
8 10 (1.14%) Mac OS X
9 9 (1.03%) zOS
9 9 (1.03%) Ubuntu
10 8 (0.91%) Windows Server 2008
11 5 (0.57%) Mac OS
11 5 (0.57%) Windows XP
11 5 (0.57%) Windows Server 2003
11 5 (0.57%) Windows Server 2012
12 4 (0.46%) Red Hat Enterprise Linux
13 3 (0.34%) Oracle Linux
14 2 (0.23%) Windows 8
14 2 (0.23%) CentOS
Processes & Methodologies
1 135 (15.43%) Stakeholder Management
2 112 (12.80%) Project Management
3 91 (10.40%) Agile Software Development
4 66 (7.54%) CRM
5 63 (7.20%) E-Commerce
6 55 (6.29%) Scrum
7 45 (5.14%) Business Analysis
7 45 (5.14%) ITIL
8 43 (4.91%) MVC
9 42 (4.80%) TDD
10 38 (4.34%) Analytics
11 36 (4.11%) OO
12 32 (3.66%) PRINCE2
13 28 (3.20%) Migration
13 28 (3.20%) Digital Marketing
14 27 (3.09%) Web Development
14 27 (3.09%) Asset Management
15 25 (2.86%) Data Analysis
15 25 (2.86%) ERP
16 24 (2.74%) Service Management
Programming Languages
1 121 (13.83%) JavaScript
2 94 (10.74%) SQL
3 73 (8.34%) Java
4 64 (7.31%) C#
5 38 (4.34%) PHP
6 19 (2.17%) ActionScript
7 18 (2.06%) Ruby
8 16 (1.83%) C
9 15 (1.71%) ActionScript 3.0
10 14 (1.60%) ActionScript 2.0
10 14 (1.60%) Perl
11 13 (1.49%) T-SQL
12 12 (1.37%) VBA
13 10 (1.14%) C++
14 7 (0.80%) Python
14 7 (0.80%) Objective-C
15 6 (0.69%) PowerShell
15 6 (0.69%) ABAP
16 4 (0.46%) R
16 4 (0.46%) X++
Qualifications
1 60 (6.86%) Degree
2 24 (2.74%) Microsoft Certification
3 15 (1.71%) MCSE
4 13 (1.49%) ITIL Certification
4 13 (1.49%) PMI Certification
5 11 (1.26%) PRINCE2 Certification
6 8 (0.91%) MCP
7 7 (0.80%) PMP
7 7 (0.80%) ISEB
8 6 (0.69%) CISSP
8 6 (0.69%) CISM
9 5 (0.57%) MBA
9 5 (0.57%) Cisco Certification
9 5 (0.57%) CCNP
9 5 (0.57%) CCNA
10 4 (0.46%) PRINCE2 Practitioner
10 4 (0.46%) CISA
10 4 (0.46%) ISTQB
11 3 (0.34%) MCDST
11 3 (0.34%) MCITP
Quality Assurance & Compliance
1 43 (4.91%) QA
2 15 (1.71%) SLA
3 5 (0.57%) PCI DSS
4 4 (0.46%) ISO/IEC 27001
5 2 (0.23%) EMIR
5 2 (0.23%) Dodd-Frank
5 2 (0.23%) GAAP
6 1 (0.11%) Solvency II
6 1 (0.11%) WAI
6 1 (0.11%) Sarbanes-Oxley
System Software
1 28 (3.20%) Active Directory
2 6 (0.69%) VMware Infrastructure
3 4 (0.46%) XenApp
4 3 (0.34%) Veritas Cluster Server
4 3 (0.34%) VMware ESX
4 3 (0.34%) Hyper-V
4 3 (0.34%) NFS
5 1 (0.11%) Microsoft App-V
5 1 (0.11%) Microsoft Virtual Server
5 1 (0.11%) vSphere
5 1 (0.11%) UAG
Systems Management
1 7 (0.80%) Puppet
1 7 (0.80%) Opscode Chef
2 5 (0.57%) SCCM
3 3 (0.34%) Tivoli
3 3 (0.34%) HP Quality Center
4 2 (0.23%) Ganglia
4 2 (0.23%) Tivoli Storage Manager
5 1 (0.11%) Systems Management Server (SMS)
5 1 (0.11%) Control-M
5 1 (0.11%) NetBackup
5 1 (0.11%) Backup Exec
5 1 (0.11%) CA Endevor
5 1 (0.11%) Tivoli Monitoring
5 1 (0.11%) Oracle Enterprise Manager
5 1 (0.11%) Symantec Enterprise Vault
Vendors
1 148 (16.91%) Microsoft
2 43 (4.91%) Oracle
3 31 (3.54%) IBM
4 28 (3.20%) Google
5 22 (2.51%) Adobe
6 18 (2.06%) SAP
7 15 (1.71%) Cisco
7 15 (1.71%) Citrix
8 14 (1.60%) VMware
8 14 (1.60%) Twitter
9 13 (1.49%) Apple
10 12 (1.37%) Sybase
11 11 (1.26%) Salesforce.com
11 11 (1.26%) ATG
11 11 (1.26%) Facebook
12 10 (1.14%) Sitecore
12 10 (1.14%) Murex
13 9 (1.03%) HP
13 9 (1.03%) SolarWinds
13 9 (1.03%) Remedy
City, London
Nigel Frank International Ltd
Rate: £350 - £500 per day
Posted: 4 hours ago
West Yorkshire
QUANTICA
Posted: 6 hours ago
Leeds, West Yorkshire
JM
Rate: £250 - £300 per day
Posted: 8 hours ago
Leeds
Propel
Rate: £250 - £300 per day
Posted: 12 hours ago
City, London
JM
Posted: 12 hours ago
Warwickshire
Nigel Frank International Ltd
Rate: £300 - £500 per day
Posted: Yesterday
Derby, Derbyshire
JM
Posted: Yesterday
Belfast, County Antrim
Nigel Frank International Ltd
Rate: £300 - £350 per day
Posted: Yesterday
Cambridge, Cambridgeshire
Nigel Frank International Ltd
Rate: £350 - £450 per day
Posted: Yesterday
Halifax, West Yorkshire
JM
Rate: £400 - £450 per annum
Posted: Yesterday
City, London
JM
Rate: £400 - £500 per day
Posted: Yesterday
London
Propel
Rate: £400 - £420 per day
Posted: Yesterday
London
Salt
Rate: £300 - £350 per day
Posted: Yesterday
City, London
Digitek Resourcing
Posted: Yesterday
London
JNC Recruitment
Rate: From £400 to £500 per annum
Posted: Yesterday
Derby, Derbyshire
JM
Rate: £650 per day
Posted: 2 days ago
Derbyshire
JM
Rate: £750 - £900 per day
Posted: 2 days ago
Belfast, County Antrim
Nigel Frank International Ltd
Rate: £300 per day
Posted: 2 days ago
Manchester, Lancashire
Nigel Frank International Ltd
Rate: £350 - £450 per day
Posted: 2 days ago
Midlands
JM
Posted: 2 days ago