The table below looks at the prevalence of the term Advertising in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 23 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
23 Sep 2014
Same period 2013 Same period 2012
Advertising
Rank 217 270 344
Rank change year-on-year
+53 +74
Contract jobs citing Advertising 576 370 284
As % of all contract IT jobs located in the UK 1.00% 0.70% 0.49%
As % of the General category 2.57% 1.66% 1.09%
Number of daily rates quoted 429 265 205
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£400 £413 £375
Average daily rate % change year-on-year
-3.03% +10.00%
90% offered a daily rate of more than £236 £250 £240
10% offered a daily rate of more than £540 £550 £475
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 6 14 8
Average hourly rate £24.85 £19.50 £15.77
Average hourly rate % change year-on-year
+27.43% +23.67%
90% offered a hourly rate of more than £15.25 £14.60 £14.30
10% offered a hourly rate of more than £29.50 £29.40 £28.70
UK excluding London average hourly rate £22.50 £17.85 £15.77
% change year-on-year
+26.08% +13.17%

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised across the UK.

General Category
UK
Contract IT job ads with a match in the
General category
22389 22353 25965
As % of all contract IT jobs located in the UK 38.74% 42.41% 44.44%
Number of daily rates quoted 13568 13909 15341
Average daily rate £435 £450 £425
Average daily rate % change year-on-year
-3.33% +5.88%
90% offered a daily rate of more than £275 £275 £275
10% offered a daily rate of more than £600 £625 £600
UK excluding London average daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 532 583 758
Average hourly rate £22.50 £21.00 £26.00
Average hourly rate % change year-on-year
+7.14% -19.23%
90% offered a hourly rate of more than £11.00 £11.50 £12.00
10% offered a hourly rate of more than £43.78 £45.00 £47.50
UK excluding London average hourly rate £25.25 £20.50 £29.00
% change year-on-year
+23.17% -29.31%

Advertising
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Advertising within the UK as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in the UK

Advertising
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising within the UK.

Advertising Daily Rate Trend in the UK

Advertising
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising within the UK over the 3 months to 23 September 2014.

Advertising Daily Rate Histogram in the UK

Advertising
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising within the UK.

Advertising Hourly Rate Trend in the UK

Advertising
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Advertising within the UK over the 3 months to 23 September 2014.

Advertising Hourly Rate Histogram in the UK

Advertising
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Advertising within the UK over the 3 months to 23 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +66 540 £400 - 712
London +50 310 £400 -5.88% 289
City of London +28 119 £425 -5.55% 151
South East +11 70 £400 +6.66% 81
North West +30 40 £425 +6.25% 71
East of England +2 38 £355 -5.33% 41
Scotland -2 25 £475 +8.57% 27
Yorkshire +10 23 £350 -15.15% 38
Kent -1 19 £400 -11.11% 4
Manchester -1 19 £425 +6.25% 53
Cheshire - 19 £400 - 6
Edinburgh +5 17 £500 +8.99% 8
West Midlands -3 17 £400 -3.03% 64
Berkshire +6 16 £350 +125.80% 18
West Yorkshire 0 16 £350 -17.64% 19
Cambridgeshire - 16 £325 - 19
Cambridge - 16 £325 - 9
East Midlands +3 12 £388 +40.90% 29
Buckinghamshire 0 11 £349 +5.68% 6
South West -17 11 £300 - 51
Leeds +5 10 £325 -27.77% 17
Milton Keynes +4 10 £323 -2.27% 3
Hampshire -6 9 £238 - 15
Suffolk +8 8 £388 -38.00% 3
Birmingham +2 8 £338 -10.00% 25
Hertfordshire -20 8 £335 +34.00% 14
Nottinghamshire +14 7 £400 -3.03% 7
Slough - 6 £350 -
Bromley - 6 £425 - 1
Somerset - 5 £300 - 4

Advertising
Top 30 Related IT Skills

For the 6 months to 23 September 2014, IT contractor jobs within the UK citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 308 (27.72%) Microsoft
2 279 (25.11%) Finance
3 226 (20.34%) Marketing
4 189 (17.01%) Agile Software Development
5 159 (14.31%) SQL
6 158 (14.22%) HTML
7 146 (13.14%) .NET
8 140 (12.60%) CRM
9 127 (11.43%) CSS
10 125 (11.25%) JavaScript
11 124 (11.16%) Stakeholder Management
12 111 (9.99%) Windows
13 109 (9.81%) Dynamics CRM
14 107 (9.63%) C#
15 105 (9.45%) Project Management
15 105 (9.45%) Dynamics AX
16 99 (8.91%) SharePoint
17 95 (8.55%) MS Excel
18 92 (8.28%) Degree
19 81 (7.29%) SQL Server
20 76 (6.84%) Java
21 75 (6.75%) Oracle
22 72 (6.48%) Active Directory
23 70 (6.30%) Analytical Skills
24 65 (5.85%) Business Analysis
25 62 (5.58%) Banking
25 62 (5.58%) Analytics
26 59 (5.31%) Scrum
27 57 (5.13%) XML
27 57 (5.13%) User Experience

Advertising
Top Related IT Skills by Category

For the 6 months to 23 September 2014, IT contractor jobs within the UK citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 99 (8.91%) SharePoint
2 44 (3.96%) MS Exchange
3 29 (2.61%) CMS
4 24 (2.16%) Exchange Server 2010
5 22 (1.98%) Exchange Server 2007
6 20 (1.80%) Exchange Server 2003
7 14 (1.26%) SharePoint 2013
8 13 (1.17%) Tomcat
8 13 (1.17%) SharePoint 2010
9 12 (1.08%) WebLogic
10 10 (0.90%) SAS
10 10 (0.90%) WebSphere
11 9 (0.81%) Sitecore CMS
11 9 (0.81%) Drupal
11 9 (0.81%) Oracle SOA Suite
12 8 (0.72%) Node.js
12 8 (0.72%) SharePoint Server
13 7 (0.63%) CICS
13 7 (0.63%) BizTalk Server
13 7 (0.63%) IIS
Applications
1 95 (8.55%) MS Excel
2 42 (3.78%) Photoshop
3 40 (3.60%) MS Office
4 30 (2.70%) Adobe Illustrator
5 29 (2.61%) MS Project
6 25 (2.25%) MS Visio
7 20 (1.80%) MS PowerPoint
8 13 (1.17%) InDesign
9 9 (0.81%) OmniGraffle
10 7 (0.63%) PowerPivot
11 6 (0.54%) Adobe After Effects
11 6 (0.54%) Fireworks
12 5 (0.45%) SPSS
12 5 (0.45%) Spreadsheet
13 3 (0.27%) Acrobat
14 2 (0.18%) Adobe Premiere
15 1 (0.090%) Mingle
15 1 (0.090%) InfoPath
15 1 (0.090%) CINEMA 4D
15 1 (0.090%) Maya
Business Applications
1 109 (9.81%) Dynamics CRM
2 105 (9.45%) Dynamics AX
3 33 (2.97%) Agresso
4 16 (1.44%) Google Analytics
5 8 (0.72%) Dynamics NAV
6 3 (0.27%) Oracle EBS R12
6 3 (0.27%) WebTrends
6 3 (0.27%) JDE EnterpriseOne
6 3 (0.27%) Oracle EBS
7 2 (0.18%) Oracle HRMS
7 2 (0.18%) SAP PM
7 2 (0.18%) Adaptiv
7 2 (0.18%) Remedy ITSM
8 1 (0.090%) Remedy AR System
8 1 (0.090%) Sage 1000
8 1 (0.090%) SAP FI
8 1 (0.090%) Dynamics GP
8 1 (0.090%) RMDS
8 1 (0.090%) Hyperion Enterprise
8 1 (0.090%) assyst
Cloud Services
1 10 (0.90%) Office 365
2 9 (0.81%) Force.com
2 9 (0.81%) SaaS
3 8 (0.72%) Amazon AWS
4 5 (0.45%) PaaS
4 5 (0.45%) Amazon EC2
4 5 (0.45%) Microsoft Azure
5 3 (0.27%) Cloud Computing
6 2 (0.18%) Amazon S3
6 2 (0.18%) GitHub
6 2 (0.18%) IaaS
6 2 (0.18%) SuccessFactors
7 1 (0.090%) Amazon SQS
Communications & Networking
1 39 (3.51%) Firewall
2 30 (2.70%) DNS
3 29 (2.61%) TCP/IP
4 26 (2.34%) WAN
4 26 (2.34%) LAN
5 22 (1.98%) DHCP
5 22 (1.98%) Internet
6 12 (1.08%) SAN
7 7 (0.63%) Cisco ASA
8 6 (0.54%) Intranet
9 5 (0.45%) Cisco Nexus
10 4 (0.36%) HTTP
10 4 (0.36%) SMS
11 3 (0.27%) VPN
11 3 (0.27%) Wi-Fi
12 2 (0.18%) Wireless
12 2 (0.18%) LDAP
12 2 (0.18%) Broadband
12 2 (0.18%) MPLS
13 1 (0.090%) BGP
Database & Business Intelligence
1 81 (7.29%) SQL Server
2 47 (4.23%) SQL Server Reporting Services
3 33 (2.97%) SQL Server Analysis Services
4 26 (2.34%) MySQL
5 22 (1.98%) SQL Server Integration Services
6 20 (1.80%) Data Warehouse
7 19 (1.71%) SQL Server 2008
8 15 (1.35%) DB2
8 15 (1.35%) Relational Database
9 13 (1.17%) NoSQL
10 10 (0.90%) MongoDB
10 10 (0.90%) SQL Server 2012
10 10 (0.90%) Oracle Database
11 9 (0.81%) Big Data
11 9 (0.81%) Oracle Database 11g
12 7 (0.63%) Data Mining
12 7 (0.63%) Hadoop
13 6 (0.54%) Apache Hive
13 6 (0.54%) DataStage
13 6 (0.54%) JasperReports
Development Applications
1 24 (2.16%) Subversion
2 23 (2.07%) Git (software)
3 19 (1.71%) JIRA
4 17 (1.53%) Selenium
5 15 (1.35%) Dreamweaver
6 14 (1.26%) Visual Studio
7 10 (0.90%) Maven
8 9 (0.81%) Team Foundation Server
8 9 (0.81%) Cucumber
8 9 (0.81%) Bitbucket
9 8 (0.72%) Jenkins
9 8 (0.72%) PHPUnit
9 8 (0.72%) ClearCase
10 7 (0.63%) JUnit
10 7 (0.63%) MorphX
10 7 (0.63%) WebDriver
11 6 (0.54%) Axure RP
11 6 (0.54%) Jasmine
11 6 (0.54%) TeamCity
11 6 (0.54%) ClearQuest
General
1 279 (25.11%) Finance
2 226 (20.34%) Marketing
3 62 (5.58%) Banking
4 36 (3.24%) Manufacturing
5 35 (3.15%) Telecoms
6 31 (2.79%) Retail
7 27 (2.43%) Investment Banking
8 22 (1.98%) French Language
9 20 (1.80%) Spanish Language
10 19 (1.71%) Publishing
10 19 (1.71%) Front Office
11 15 (1.35%) Mandarin Language
12 12 (1.08%) Billing
12 12 (1.08%) Legal
13 10 (0.90%) Multimedia
14 9 (0.81%) Games
15 5 (0.45%) Back Office
15 5 (0.45%) Automotive
15 5 (0.45%) Law
16 3 (0.27%) Pharmaceutical
Job Titles
1 299 (26.91%) Developer
2 199 (17.91%) Analyst
3 106 (9.54%) Project Manager
4 105 (9.45%) Business Analyst
4 105 (9.45%) Consultant
5 48 (4.32%) Designer
6 45 (4.05%) CRM Developer
7 44 (3.96%) Dynamics CRM Developer
8 42 (3.78%) Front-End Developer
8 42 (3.78%) Architect
9 37 (3.33%) Microsoft Developer
10 28 (2.52%) Support Engineer
11 27 (2.43%) Senior Developer
12 23 (2.07%) Web Developer
12 23 (2.07%) Senior Analyst
13 22 (1.98%) .NET Developer
13 22 (1.98%) Support Analyst
14 21 (1.89%) Senior Business Analyst
14 21 (1.89%) Dynamics AX Developer
15 20 (1.80%) Dynamics AX Consultant
Libraries, Frameworks & Software Standards
1 158 (14.22%) HTML
2 146 (13.14%) .NET
3 127 (11.43%) CSS
4 57 (5.13%) XML
5 54 (4.86%) ASP.NET
6 52 (4.68%) jQuery
7 48 (4.32%) HTML5
8 46 (4.14%) Web Services
9 35 (3.15%) AngularJS
10 31 (2.79%) CSS3
11 28 (2.52%) Flash
12 25 (2.25%) WCF
13 24 (2.16%) Middleware
14 22 (1.98%) RESTful
14 22 (1.98%) ASP.NET MVC
15 20 (1.80%) JSON
16 19 (1.71%) SOAP
17 18 (1.62%) J2EE
17 18 (1.62%) Spring
17 18 (1.62%) Ajax
Miscellaneous
1 70 (6.30%) Analytical Skills
2 57 (5.13%) User Experience
3 27 (2.43%) Social Media
4 25 (2.25%) Mobile App
5 22 (1.98%) Computer Science
6 20 (1.80%) Mathematics
7 18 (1.62%) Mainframe
8 15 (1.35%) Digital Media
9 14 (1.26%) Blackberry
10 13 (1.17%) Open Source
11 11 (0.99%) iPhone
11 11 (0.99%) Derivative
12 10 (0.90%) Enterprise Software
13 9 (0.81%) Management Information System
14 8 (0.72%) iPad
15 7 (0.63%) Video on Demand
15 7 (0.63%) Market Risk
15 7 (0.63%) W3C
15 7 (0.63%) Smartphone
16 6 (0.54%) Replication
Operating Systems
1 111 (9.99%) Windows
2 48 (4.32%) Linux
3 42 (3.78%) Windows Server 2008
4 32 (2.88%) Apple iOS
5 30 (2.70%) Android
6 25 (2.25%) UNIX
7 20 (1.80%) Windows Server 2003
8 18 (1.62%) Windows 7
8 18 (1.62%) Windows Server 2012
9 15 (1.35%) Solaris
10 12 (1.08%) Mac OS X
11 10 (0.90%) zOS
11 10 (0.90%) AIX
11 10 (0.90%) Windows 8
12 8 (0.72%) Windows XP
13 5 (0.45%) Oracle Linux
14 4 (0.36%) Red Hat Enterprise Linux
14 4 (0.36%) Windows Vista
15 3 (0.27%) SUSE
15 3 (0.27%) NetWare
Processes & Methodologies
1 189 (17.01%) Agile Software Development
2 140 (12.60%) CRM
3 124 (11.16%) Stakeholder Management
4 105 (9.45%) Project Management
5 65 (5.85%) Business Analysis
6 62 (5.58%) Analytics
7 59 (5.31%) Scrum
8 52 (4.68%) MVC
8 52 (4.68%) E-Commerce
8 52 (4.68%) ERP
9 49 (4.41%) TDD
10 48 (4.32%) PRINCE2
11 47 (4.23%) OO
12 45 (4.05%) ITIL
13 43 (3.87%) Migration
14 32 (2.88%) BDD
15 31 (2.79%) Workflow
15 31 (2.79%) Business Intelligence
16 28 (2.52%) Waterfall
17 27 (2.43%) SEO
Programming Languages
1 159 (14.31%) SQL
2 125 (11.25%) JavaScript
3 107 (9.63%) C#
4 76 (6.84%) Java
5 43 (3.87%) PHP
6 25 (2.25%) C
6 25 (2.25%) T-SQL
7 19 (1.71%) Python
8 18 (1.62%) X++
9 15 (1.35%) Ruby
10 10 (0.90%) Perl
11 8 (0.72%) PL/SQL
12 7 (0.63%) ActionScript
12 7 (0.63%) PHP5
12 7 (0.63%) PowerShell
13 6 (0.54%) Objective-C
13 6 (0.54%) ActionScript 3.0
13 6 (0.54%) Bash Shell
14 5 (0.45%) Apex Code
14 5 (0.45%) VB.NET
Qualifications
1 92 (8.28%) Degree
2 37 (3.33%) Microsoft Certification
3 17 (1.53%) MCSE
4 14 (1.26%) CISSP
5 11 (0.99%) PMI Certification
6 8 (0.72%) CISM
7 7 (0.63%) Cisco Certification
7 7 (0.63%) PMP
7 7 (0.63%) CCNA
8 6 (0.54%) ISEB
8 6 (0.54%) CRISC
9 5 (0.45%) PRINCE2 Practitioner
9 5 (0.45%) CCNP
9 5 (0.45%) PRINCE2 Certification
9 5 (0.45%) SC Cleared
9 5 (0.45%) Security Cleared
10 4 (0.36%) MCITP
10 4 (0.36%) ISTQB
10 4 (0.36%) ITIL Certification
11 3 (0.27%) MCSD
Quality Assurance & Compliance
1 32 (2.88%) QA
2 8 (0.72%) SLA
2 8 (0.72%) Sarbanes-Oxley
3 7 (0.63%) PCI DSS
4 4 (0.36%) Data Quality
5 3 (0.27%) ISO/IEC 27001
6 2 (0.18%) COBIT
6 2 (0.18%) Solvency II
7 1 (0.090%) EMIR
7 1 (0.090%) Basel II
System Software
1 72 (6.48%) Active Directory
2 18 (1.62%) VMware Infrastructure
3 17 (1.53%) XenApp
4 13 (1.17%) Hyper-V
5 12 (1.08%) vSphere
6 7 (0.63%) RACF
7 5 (0.45%) VMware ESXi
7 5 (0.45%) Veritas Cluster Server
8 4 (0.36%) ACF2
8 4 (0.36%) VMware ESX
9 3 (0.27%) NDS
9 3 (0.27%) Oracle RAC
9 3 (0.27%) Novell eDirectory
10 2 (0.18%) Microsoft Virtual Server
10 2 (0.18%) Terminal Services
10 2 (0.18%) Oracle RMAN
11 1 (0.090%) Microsoft App-V
11 1 (0.090%) VirtualBox
11 1 (0.090%) vCloud
Systems Management
1 16 (1.44%) SCCM
2 5 (0.45%) Puppet
3 4 (0.36%) Opscode Chef
4 2 (0.18%) Ansible
4 2 (0.18%) Salt
4 2 (0.18%) Oracle Enterprise Manager
4 2 (0.18%) Data Guard
4 2 (0.18%) Capistrano
5 1 (0.090%) Zenoss
5 1 (0.090%) SolarWinds Orion
5 1 (0.090%) HP Quality Center
5 1 (0.090%) Norton AntiVirus
5 1 (0.090%) Backup Exec
5 1 (0.090%) WSUS
5 1 (0.090%) StatsD
5 1 (0.090%) Symantec Enterprise Vault
5 1 (0.090%) Vagrant
5 1 (0.090%) SCOM
Vendors
1 308 (27.72%) Microsoft
2 75 (6.75%) Oracle
3 46 (4.14%) VMware
4 42 (3.78%) Citrix
5 37 (3.33%) Adobe
6 26 (2.34%) Cisco
7 20 (1.80%) Google
7 20 (1.80%) Salesforce.com
7 20 (1.80%) SolarWinds
8 19 (1.71%) IBM
9 17 (1.53%) JD Edwards
10 16 (1.44%) Facebook
11 13 (1.17%) Remedy
12 12 (1.08%) SAP
13 11 (0.99%) JBoss
13 11 (0.99%) Sitecore
14 10 (0.90%) Red Hat
15 9 (0.81%) Tableau
16 8 (0.72%) Bloomberg
17 7 (0.63%) CheckPoint
England
Itchy Feet
Posted: 11 hours ago
City, London
JM
Rate: £140 - £150 per day
Posted: 15 hours ago
City, London
JM
Rate: £300 - £350 per day
Posted: 16 hours ago
City, London
JM
Rate: £560 - £640 per day
Posted: 18 hours ago
London
Parallel Consulting
Rate: £300 - £340 per day
Posted: Yesterday
London
Artemis Recruitment Ltd
Rate: £13.20 per hour
Posted: Yesterday
London
Roc Search
Posted: Yesterday
City, London
JM
Rate: £550 - £600 per day
Posted: Yesterday
City, London
JM
Rate: £600 - £700 per day
Posted: Yesterday
UK
Nigel Frank International Ltd
Posted: 4 days ago
Derbyshire
Nigel Frank International Ltd
Posted: 4 days ago
Berkshire
Nigel Frank International Ltd
Rate: £350 - £450 per day
Posted: 4 days ago
Peterborough, Cambridgeshire
Edison Hill Ltd
Rate: From £250 to £350 per day
Posted: 4 days ago
Milton Keynes, Buckinghamshire
JM
Rate: £200 - £250 per day
Posted: 4 days ago
Central London / West End
Reed Business Information Ltd
Rate: From £400 to £600 per day direct - no agency margin
Posted: 4 days ago
City, London
Nigel Frank International Ltd
Rate: £350 - £400 per day
Posted: 4 days ago
Birmingham, West Midlands (County)
Nigel Frank International Ltd
Rate: £400 - £580 per day
Posted: 5 days ago