The table below looks at the prevalence of the term Advertising in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Advertising over the 3 months to 28 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
28 Feb 2017
Same period 2016 Same period 2015
Advertising
UK
Rank 191 256 239
Rank change year-on-year
+65 -17
Contract jobs citing Advertising 584 492 470
As % of all contract IT jobs located in the UK 1.28% 0.96% 0.91%
As % of the General category 3.45% 2.50% 2.33%
Number of daily rates quoted 442 379 328
Median daily rate £413 £388 £400
Median daily rate % change year-on-year
+6.45% -3.12%
90% offered a daily rate of more than £274 £245 £238
10% offered a daily rate of more than £561 £550 £520
UK excluding London median daily rate £400 £365 £375
% change year-on-year
+9.58% -2.66%
Number of hourly rates quoted 10 11 5
Median hourly rate £16.24 £17.00 £24.23
Median hourly rate % change year-on-year
-4.47% -29.83%
90% offered a hourly rate of more than £14.40 £9.00 £13.58
10% offered a hourly rate of more than £32.43 £26.00 £26.08
UK excluding London median hourly rate £15.00 £15.00 £11.00
% change year-on-year
- +36.36%

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised across the UK.

General Category
UK
Contract IT job ads with a match in the
General category
16917 19655 20141
As % of all contract IT jobs located in the UK 37.17% 38.38% 39.02%
Number of daily rates quoted 11129 12662 12621
Median daily rate £450 £450 £438
Median daily rate % change year-on-year
- +2.85%
90% offered a daily rate of more than £285 £275 £275
10% offered a daily rate of more than £625 £625 £600
UK excluding London median daily rate £410 £400 £400
% change year-on-year
+2.50% -
Number of hourly rates quoted 459 516 422
Median hourly rate £27.00 £29.00 £21.58
Median hourly rate % change year-on-year
-6.89% +34.38%
90% offered a hourly rate of more than £11.33 £12.00 £11.00
10% offered a hourly rate of more than £51.20 £53.00 £45.00
UK excluding London median hourly rate £26.00 £32.50 £23.43
% change year-on-year
-20.00% +38.74%

Advertising
Jobs Demand Trend

The demand trend of contract jobs citing Advertising as a proportion of all IT contracts with a match in the General category.

Advertising Jobs Demand Trend in the UK

Advertising
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising within the UK.

Advertising Daily Rate Trend in the UK

Advertising
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising within the UK over the 3 months to 28 February 2017.

Advertising Daily Rate Histogram in the UK

Advertising
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising within the UK.

Advertising Hourly Rate Trend in the UK

Advertising
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Advertising within the UK over the 3 months to 28 February 2017.

Advertising Hourly Rate Histogram in the UK

Advertising
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the UK over the 3 months to 28 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +46 564 £425 +9.67% 552
London +30 294 £425 - 204
South East +74 99 £375 +8.69% 98
City of London -6 68 £425 -6.33% 54
West Midlands +26 44 £400 +14.28% 32
Yorkshire +24 35 £415 +10.66% 40
South West -6 28 £375 +9.09% 43
Hampshire +21 23 £300 -25.46% 29
West Yorkshire +23 22 £433 +11.61% 22
East of England -22 21 £450 +20.00% 39
Kent - 20 £425 - 9
Leeds +15 18 £415 +10.66% 16
Berkshire +16 17 £463 +28.47% 18
Birmingham +5 16 £400 - 9
Hertfordshire -20 16 £450 +20.00% 7
North West +9 14 £425 +3.03% 53
Surrey +11 13 £383 +10.86% 14
East Midlands +4 13 £413 +22.22% 31
Wales +14 11 £350 +7.69% 17
Hook +6 10 £200 -56.04% 1
Hammersmith - 10 £416 -
East Sussex +14 9 £330 +25.71% 2
Bristol +5 9 £363 +5.45% 7
Reading +20 8 £481 +33.68% 8
Manchester +10 8 £425 +9.67% 29
North East -14 8 £400 - 12
Bromley +11 7 £625 +21.95%
Oxfordshire +7 7 £413 - 6
South Yorkshire +3 7 £450 +20.00% 6
Devon +2 6 £200 -42.85% 4

Advertising
Top 30 Related IT Skills

For the 6 months to 28 February 2017, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Advertising.

1 637 (48.44%) Microsoft
2 304 (23.12%) .NET
3 249 (18.94%) C#
4 232 (17.64%) Finance
5 223 (16.96%) SQL
6 219 (16.65%) Agile Software Development
7 217 (16.50%) SQL Server
8 191 (14.52%) JavaScript
9 185 (14.07%) SharePoint
10 182 (13.84%) CRM
11 159 (12.09%) HTML
12 157 (11.94%) Dynamics CRM
13 145 (11.03%) MVC
14 140 (10.65%) CSS
15 127 (9.66%) Business Intelligence
15 127 (9.66%) Stakeholder Management
16 125 (9.51%) MS Excel
17 124 (9.43%) Marketing
18 115 (8.75%) ASP.NET
19 106 (8.06%) Migration
20 102 (7.76%) SQL Server Reporting Services
21 93 (7.07%) SQL Server Integration Services
22 91 (6.92%) Microsoft Azure
23 85 (6.46%) Office 365
24 83 (6.31%) Analytical Skills
25 80 (6.08%) Windows
26 77 (5.86%) ERP
27 76 (5.78%) Retail
28 74 (5.63%) Active Directory
29 73 (5.55%) MS Office

Advertising
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 185 (14.07%) SharePoint
2 64 (4.87%) SharePoint 2013
3 27 (2.05%) SharePoint 2010
4 25 (1.90%) CMS
5 16 (1.22%) MS Exchange
6 11 (0.84%) Oracle SOA Suite
7 10 (0.76%) Adobe Experience Manager
7 10 (0.76%) BizTalk Server
7 10 (0.76%) Sitecore CMS
7 10 (0.76%) WebLogic
8 9 (0.68%) SAS
8 9 (0.68%) Skype for Business
9 7 (0.53%) Apache
9 7 (0.53%) EPiServer
9 7 (0.53%) SharePoint Server
9 7 (0.53%) Tomcat
10 6 (0.46%) Confluence
10 6 (0.46%) IIS
11 5 (0.38%) Oracle Service Bus
11 5 (0.38%) WebSphere
Applications
1 125 (9.51%) MS Excel
2 73 (5.55%) MS Office
3 27 (2.05%) MS PowerPoint
4 24 (1.83%) MS Project
5 11 (0.84%) Adobe Creative Suite
5 11 (0.84%) MS Visio
6 10 (0.76%) Photoshop
7 7 (0.53%) Adobe Illustrator
7 7 (0.53%) InDesign
8 6 (0.46%) Spreadsheet
9 3 (0.23%) OmniGraffle
10 2 (0.15%) Autodesk Flame
10 2 (0.15%) CINEMA 4D
10 2 (0.15%) InfoPath
10 2 (0.15%) Maya
10 2 (0.15%) NUKE
11 1 (0.076%) Adobe Premiere
11 1 (0.076%) Edge Animate
11 1 (0.076%) InVision
11 1 (0.076%) Windchill
Business Applications
1 157 (11.94%) Dynamics CRM
2 54 (4.11%) Dynamics AX
3 35 (2.66%) Unit4 Business World
4 23 (1.75%) SAP Business One
5 20 (1.52%) NetSuite
5 20 (1.52%) Sage 200
6 19 (1.44%) Dynamics NAV
7 10 (0.76%) Sage X3
8 5 (0.38%) Sage 1000
9 4 (0.30%) Magento
9 4 (0.30%) Sage 50
9 4 (0.30%) SAP CO
9 4 (0.30%) SAP FI
9 4 (0.30%) SAP FI/CO
10 3 (0.23%) Maximo
10 3 (0.23%) Oracle EBS
10 3 (0.23%) Oracle EBS R12
10 3 (0.23%) SAP Oil and Gas
10 3 (0.23%) SAP R/3
10 3 (0.23%) SAP SRM
Cloud Services
1 91 (6.92%) Microsoft Azure
2 85 (6.46%) Office 365
3 28 (2.13%) Amazon AWS
4 22 (1.67%) IaaS
4 22 (1.67%) PaaS
5 17 (1.29%) SaaS
6 13 (0.99%) Azure Active Directory
6 13 (0.99%) Google Analytics
7 7 (0.53%) Cloud Computing
8 5 (0.38%) Adobe Analytics
8 5 (0.38%) OneDrive
9 4 (0.30%) AdWords
10 3 (0.23%) Adobe Creative Cloud
10 3 (0.23%) GitHub
10 3 (0.23%) Virtual Private Cloud
11 2 (0.15%) AdSense
12 1 (0.076%) Azure Machine Learning
12 1 (0.076%) Google Play
12 1 (0.076%) Route 53
12 1 (0.076%) Socialbakers
Communications & Networking
1 14 (1.06%) TCP/IP
2 13 (0.99%) Firewall
2 13 (0.99%) Intranet
2 13 (0.99%) LAN
3 12 (0.91%) VPN
4 11 (0.84%) Internet
4 11 (0.84%) WAN
5 9 (0.68%) HTTP
5 9 (0.68%) Skype
5 9 (0.68%) Wireshark
6 8 (0.61%) DNS
6 8 (0.61%) Ethernet
7 6 (0.46%) Wireless
8 5 (0.38%) DHCP
8 5 (0.38%) IPv4
8 5 (0.38%) IPv6
8 5 (0.38%) Network Security
8 5 (0.38%) OSPF
8 5 (0.38%) Unified Communications
9 4 (0.30%) MPLS
Database & Business Intelligence
1 217 (16.50%) SQL Server
2 102 (7.76%) SQL Server Reporting Services
3 93 (7.07%) SQL Server Integration Services
4 65 (4.94%) SQL Server Analysis Services
5 55 (4.18%) Data Warehouse
6 31 (2.36%) SQL Server 2012
7 29 (2.21%) SQL Server 2014
8 21 (1.60%) MySQL
9 20 (1.52%) SQL Server 2008
10 17 (1.29%) Crystal Reports
10 17 (1.29%) NoSQL
11 16 (1.22%) QlikView
12 15 (1.14%) Power BI
13 14 (1.06%) Data Mining
14 12 (0.91%) OLAP
15 11 (0.84%) MongoDB
16 10 (0.76%) BusinessObjects
16 10 (0.76%) Relational Database
16 10 (0.76%) SQL Server 2005
17 9 (0.68%) Qlik Sense
Development Applications
1 22 (1.67%) Visual Studio
2 16 (1.22%) Team Foundation Server
3 12 (0.91%) Jenkins
4 11 (0.84%) JIRA
4 11 (0.84%) Selenium
5 10 (0.76%) Git (software)
6 9 (0.68%) NUnit
7 8 (0.61%) Cucumber
8 7 (0.53%) MSTest
8 7 (0.53%) TeamCity
9 6 (0.46%) JUnit
9 6 (0.46%) Maven
10 5 (0.38%) Mockito
10 5 (0.38%) Octopus Deploy
10 5 (0.38%) WebDriver
10 5 (0.38%) Xcode
11 4 (0.30%) Balsamiq Mockups
11 4 (0.30%) Fiddler
11 4 (0.30%) Sonatype Nexus
11 4 (0.30%) SpecFlow
General
1 232 (17.64%) Finance
2 124 (9.43%) Marketing
3 76 (5.78%) Retail
4 52 (3.95%) Telecoms
5 43 (3.27%) Banking
6 37 (2.81%) Manufacturing
7 21 (1.60%) Retail Banking
8 20 (1.52%) Games
9 15 (1.14%) Front Office
10 14 (1.06%) Legal
11 13 (0.99%) Automotive
12 8 (0.61%) Publishing
13 6 (0.46%) Electronics
14 5 (0.38%) Investment Banking
15 4 (0.30%) Back Office
15 4 (0.30%) German Language
16 3 (0.23%) Billing
16 3 (0.23%) Law
16 3 (0.23%) Pharmaceutical
17 2 (0.15%) Multimedia
Job Titles
1 480 (36.50%) Developer
2 174 (13.23%) Analyst
3 119 (9.05%) Consultant
4 110 (8.37%) .NET Developer
5 83 (6.31%) Architect
6 82 (6.24%) Microsoft Developer
7 77 (5.86%) CRM Developer
7 77 (5.86%) Project Manager
8 76 (5.78%) Business Analyst
8 76 (5.78%) Dynamics CRM Developer
9 52 (3.95%) SharePoint Developer
10 46 (3.50%) Administrator
11 38 (2.89%) Business Intelligence Developer
12 36 (2.74%) C# Developer
13 31 (2.36%) Front End Developer (Client-Side Developer)
13 31 (2.36%) Senior Developer
14 30 (2.28%) C# .NET Developer
15 29 (2.21%) SQL Developer
16 24 (1.83%) Full Stack Developer
16 24 (1.83%) Microsoft Consultant
Libraries, Frameworks & Software Standards
1 304 (23.12%) .NET
2 159 (12.09%) HTML
3 140 (10.65%) CSS
4 115 (8.75%) ASP.NET
5 68 (5.17%) AngularJS
5 68 (5.17%) jQuery
6 62 (4.71%) ASP.NET MVC
7 49 (3.73%) XML
8 45 (3.42%) COM
8 45 (3.42%) HTML5
9 30 (2.28%) LINQ
10 29 (2.21%) Ajax
10 29 (2.21%) CSS3
11 26 (1.98%) .NET Framework
11 26 (1.98%) Web Services
12 25 (1.90%) WPF
13 24 (1.83%) ASP.NET MVC 5
13 24 (1.83%) REST
14 20 (1.52%) Node.js
14 20 (1.52%) React
Miscellaneous
1 83 (6.31%) Analytical Skills
2 33 (2.51%) User Experience
3 19 (1.44%) Algorithms
4 15 (1.14%) Social Media
5 12 (0.91%) Mobile App
6 10 (0.76%) Data Centre
7 9 (0.68%) Data Structures
8 7 (0.53%) Clustering
8 7 (0.53%) Computer Science
8 7 (0.53%) Virtual Team
9 6 (0.46%) Animation
10 4 (0.30%) Blog
10 4 (0.30%) Digital Media
10 4 (0.30%) FMCG
10 4 (0.30%) Hybrid Cloud
10 4 (0.30%) Over-the-Top Content
10 4 (0.30%) Public Cloud
10 4 (0.30%) Replication
10 4 (0.30%) Video on Demand
11 3 (0.23%) Fintech
Operating Systems
1 80 (6.08%) Windows
2 36 (2.74%) Linux
3 30 (2.28%) Windows Server
4 16 (1.22%) Windows 7
5 15 (1.14%) Unix
6 13 (0.99%) Android
6 13 (0.99%) Apple iOS
7 12 (0.91%) Windows 10
7 12 (0.91%) Windows Server 2008
8 11 (0.84%) Windows Server 2012
9 6 (0.46%) Mac OS X
10 5 (0.38%) Windows 8
11 4 (0.30%) Red Hat Enterprise Linux
11 4 (0.30%) Solaris
11 4 (0.30%) Windows XP
12 3 (0.23%) Windows Server 2003
13 2 (0.15%) Windows Vista
14 1 (0.076%) MVS
14 1 (0.076%) Windows Mobile
14 1 (0.076%) zOS
Processes & Methodologies
1 219 (16.65%) Agile Software Development
2 182 (13.84%) CRM
3 145 (11.03%) MVC
4 127 (9.66%) Business Intelligence
4 127 (9.66%) Stakeholder Management
5 106 (8.06%) Migration
6 77 (5.86%) ERP
7 65 (4.94%) Project Management
8 63 (4.79%) Scrum
9 59 (4.49%) Web Development
10 58 (4.41%) TDD
11 52 (3.95%) ETL
12 46 (3.50%) PRINCE2
13 41 (3.12%) DevOps
13 41 (3.12%) Front End Development
14 40 (3.04%) Business Analysis
14 40 (3.04%) E-Commerce
14 40 (3.04%) SDLC
15 38 (2.89%) Analytics
16 36 (2.74%) User Acceptance Testing
Programming Languages
1 249 (18.94%) C#
2 223 (16.96%) SQL
3 191 (14.52%) JavaScript
4 71 (5.40%) T-SQL
5 52 (3.95%) Java
6 42 (3.19%) VB.NET
7 36 (2.74%) PowerShell
8 24 (1.83%) Python
9 23 (1.75%) PHP
10 20 (1.52%) C
11 14 (1.06%) R
12 11 (0.84%) Perl
13 10 (0.76%) C++
14 9 (0.68%) XPath
15 8 (0.61%) PL/SQL
16 7 (0.53%) Scala
17 6 (0.46%) VB
18 5 (0.38%) Objective-C
19 4 (0.30%) Data Analysis Expressions (DAX)
20 3 (0.23%) Apple Swift
Qualifications
1 42 (3.19%) Degree
2 10 (0.76%) SC Cleared
2 10 (0.76%) Security Cleared
3 8 (0.61%) ITIL Certification
3 8 (0.61%) PMP
4 7 (0.53%) CCNP
4 7 (0.53%) Cisco Certification
4 7 (0.53%) Microsoft Certification
5 6 (0.46%) CISSP
5 6 (0.46%) PRINCE2 Certification
6 5 (0.38%) CCNA
6 5 (0.38%) GIAC
6 5 (0.38%) PMI Certification
7 4 (0.30%) ISTQB
8 3 (0.23%) BPSS Clearance
8 3 (0.23%) DBS Check
8 3 (0.23%) MCSE
8 3 (0.23%) OCPJP
9 2 (0.15%) AAT
9 2 (0.15%) VCP6
Quality Assurance & Compliance
1 36 (2.74%) PMO
2 24 (1.83%) QA
3 11 (0.84%) MiFID
4 10 (0.76%) SLA
5 5 (0.38%) Data Quality
6 3 (0.23%) Disclosure Scotland
7 2 (0.15%) Sarbanes-Oxley
8 1 (0.076%) Actionable Recommendations
8 1 (0.076%) FATCA
8 1 (0.076%) PCI DSS
8 1 (0.076%) PMBOK
8 1 (0.076%) Solvency II
System Software
1 74 (5.63%) Active Directory
2 14 (1.06%) VMware Infrastructure
3 13 (0.99%) Hyper-V
4 9 (0.68%) Docker
5 7 (0.53%) vSphere
6 6 (0.46%) Virtual Machines
7 3 (0.23%) VMware ESX
8 2 (0.15%) Microsoft App-V
8 2 (0.15%) StorNext
8 2 (0.15%) XenApp
8 2 (0.15%) Xsan
9 1 (0.076%) HDFS
9 1 (0.076%) NFS
9 1 (0.076%) Time Sharing Option
9 1 (0.076%) Virtual Desktop
9 1 (0.076%) VMware ESXi
Systems Management
1 27 (2.05%) SCCM
2 7 (0.53%) Puppet
3 6 (0.46%) Nagios
3 6 (0.46%) Opscode Chef
4 4 (0.30%) Microsoft Intune
4 4 (0.30%) WSUS
5 3 (0.23%) Ansible
5 3 (0.23%) Backup Exec
5 3 (0.23%) MOM
5 3 (0.23%) NetBackup
5 3 (0.23%) SCOM
6 2 (0.15%) EnCase
6 2 (0.15%) Failover Clustering
6 2 (0.15%) Forefront Identity Manager
6 2 (0.15%) Norton AntiVirus
6 2 (0.15%) Oracle Identity Management
6 2 (0.15%) Oracle Identity Manager
6 2 (0.15%) Red Hat Satellite
6 2 (0.15%) Sysprep
7 1 (0.076%) McAfee ePO
Vendors
1 637 (48.44%) Microsoft
2 45 (3.42%) SAP
3 37 (2.81%) Oracle
4 36 (2.74%) Sage
5 35 (2.66%) VMware
6 32 (2.43%) Sitecore
7 27 (2.05%) Adobe
8 20 (1.52%) Google
9 13 (0.99%) Tableau
10 11 (0.84%) Cisco
11 10 (0.76%) Epicor
11 10 (0.76%) Netezza
11 10 (0.76%) ServiceNow
12 9 (0.68%) Citrix
12 9 (0.68%) LANDesk
13 8 (0.61%) IBM
13 8 (0.61%) MuleSoft
13 8 (0.61%) Salesforce.com
14 7 (0.53%) DoubleClick
14 7 (0.53%) Nintex
Kent
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Rate: £300 - £350 per day
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Rate: £400 - £450 per day
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City of London
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Rate: £350 - £550 per day
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West Midlands
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Rate: £300 - £325 per annum
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West Midlands
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Reading
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West London
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Cheshire
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South East London
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Wiltshire
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West Midlands
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City of London
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Rate: £375 - £425 per day
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London
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Surrey
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Bedfordshire
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Cheshire
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London
Washington Frank
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London
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West Midlands
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South East London
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Dorset
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