Advertising
UK
The table below looks at the prevalence of the term Advertising in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 18 March 2024 with a comparison to the same period over the previous 2 years.
6 months to 18 Mar 2024 |
Same period 2023 | Same period 2022 | |
---|---|---|---|
Rank | 418 | 465 | 575 |
Rank change year-on-year | +47 | +110 | -110 |
Contract jobs citing Advertising | 164 | 308 | 305 |
As % of all contract jobs advertised in the UK | 0.37% | 0.48% | 0.34% |
As % of the General category | 0.63% | 0.82% | 0.62% |
Number of daily rates quoted | 100 | 244 | 223 |
10th Percentile | £205 | £313 | £290 |
25th Percentile | £260 | £420 | £408 |
Median daily rate (50th Percentile) | £400 | £538 | £525 |
Median % change year-on-year | -25.58% | +2.38% | +10.53% |
75th Percentile | £587 | £663 | £608 |
90th Percentile | £689 | £713 | £688 |
UK excluding London median daily rate | £400 | £563 | £540 |
% change year-on-year | -28.89% | +4.17% | +35.00% |
Number of hourly rates quoted | 21 | 7 | 15 |
10th Percentile | £6.57 | £26.40 | £13.70 |
25th Percentile | £17.00 | £32.50 | £26.63 |
Median hourly rate | £38.16 | £35.00 | £37.50 |
Median % change year-on-year | +9.01% | -6.67% | +87.50% |
75th Percentile | £50.00 | £37.50 | £49.63 |
90th Percentile | £68.75 | £40.30 | £64.95 |
UK excluding London median hourly rate | £15.11 | £35.00 | £12.50 |
% change year-on-year | -56.84% | +180.00% | +6.84% |
All General Skills
UK
Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.
Contract vacancies with a requirement for common skills | 25,950 | 37,747 | 49,376 |
As % of all contract IT jobs advertised in the UK | 58.42% | 58.78% | 55.07% |
Number of daily rates quoted | 16,597 | 25,980 | 34,170 |
10th Percentile | £265 | £313 | £313 |
25th Percentile | £413 | £438 | £425 |
Median daily rate (50th Percentile) | £525 | £550 | £525 |
Median % change year-on-year | -4.55% | +4.76% | +9.38% |
75th Percentile | £650 | £675 | £638 |
90th Percentile | £750 | £775 | £738 |
UK excluding London median daily rate | £490 | £500 | £475 |
% change year-on-year | -2.00% | +5.26% | +11.76% |
Number of hourly rates quoted | 1,800 | 1,152 | 1,422 |
10th Percentile | £12.82 | £14.25 | £12.50 |
25th Percentile | £15.32 | £18.00 | £14.31 |
Median hourly rate | £25.75 | £33.91 | £21.50 |
Median % change year-on-year | -24.06% | +57.72% | -4.44% |
75th Percentile | £50.00 | £62.50 | £44.94 |
90th Percentile | £65.00 | £70.00 | £57.00 |
UK excluding London median hourly rate | £25.00 | £29.00 | £17.50 |
% change year-on-year | -13.79% | +65.71% | -13.54% |
Advertising
Job Vacancy Trend
Job postings citing Advertising as a proportion of all IT jobs advertised.
Advertising
Contractor Daily Rate Trend
3-month moving average daily rate quoted in jobs citing Advertising.
Advertising
Daily Rate Histogram
Daily rate distribution for jobs citing Advertising over the 6 months to 18 March 2024.
Advertising
Contractor Hourly Rate Trend
3-month moving average hourly rates quoted in jobs citing Advertising.
Advertising
Hourly Rate Histogram
Hourly rate distribution of jobs citing Advertising over the 6 months to 18 March 2024.
Advertising
Top 15 Contract Locations
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the UK over the 6 months to 18 March 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
---|---|---|---|---|---|
England | +27 | 156 | £400 | -25.58% | 691 |
London | +82 | 105 | £425 | -18.27% | 300 |
Work from Home | +64 | 51 | £433 | -19.53% | 332 |
UK excluding London | -9 | 50 | £400 | -28.89% | 451 |
Midlands | -10 | 13 | £625 | - | 72 |
South West | +27 | 12 | £373 | -29.05% | 74 |
North of England | +37 | 10 | £375 | -3.23% | 102 |
South East | +14 | 8 | £350 | -30.00% | 126 |
West Midlands | -5 | 8 | £688 | +4.96% | 46 |
North West | +29 | 7 | £513 | +13.89% | 61 |
East of England | +13 | 5 | £400 | -42.86% | 52 |
East Midlands | - | 5 | £300 | - | 26 |
Wales | - | 2 | - | - | 38 |
North East | - | 2 | £325 | - | 9 |
Yorkshire | +30 | 1 | - | - | 35 |
Advertising
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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