The table below looks at the statistics for Direct Marketing skills in IT contracts advertised for the West Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 14 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
14 Feb 2016
Same period 2015 Same period 2014
Direct Marketing
Rank - 108 109
Contract jobs citing Direct Marketing 0 3 2
As % of all contract IT jobs located in the West Midlands - 0.14% 0.094%
As % of the Processes & Methodologies category - 0.20% 0.13%
Number of daily rates quoted 0 3 0
Average daily rate - £350 -
UK excluding London average daily rate £375 £350 £200
% change year-on-year
+7.14% +75.00%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - £26.50
Direct Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Contract IT job ads with a match in the
Processes & Methodologies category
2089 1528 1562
As % of all contract IT jobs located in the West Midlands 80.50% 70.06% 73.78%
Number of daily rates quoted 1178 875 835
Average daily rate £405 £375 £350
Average daily rate % change year-on-year
+8.00% +7.14%
90% offered a daily rate of more than £275 £250 £250
10% offered a daily rate of more than £550 £500 £500
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 54 103 81
Average hourly rate £20.00 £26.00 £33.50
Average hourly rate % change year-on-year
-23.07% -22.38%
90% offered a hourly rate of more than £11.01 £11.50 £11.64
10% offered a hourly rate of more than £40.00 £37.50 £155.00
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Direct Marketing
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of IT contractor jobs citing Direct Marketing across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the West Midlands

Direct Marketing
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing across the West Midlands region.

Direct Marketing Daily Rate Trend in the West Midlands

Direct Marketing
Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Direct Marketing across the West Midlands region.

Direct Marketing Hourly Rate Trend in the West Midlands