The table below looks at the statistics for Direct Marketing skills in IT contracts advertised for the West Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Direct Marketing
Rank 127 - 103
Rank change year-on-year
- 0
Contract jobs citing Direct Marketing 1 0 11
As % of all contract IT jobs located in the West Midlands 0.039% - 0.48%
As % of the Processes & Methodologies category 0.056% - 0.69%
Number of daily rates quoted 0 0 11
Average daily rate
Keep up to 90%
of your Daily Rate
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- - £400
UK excluding London average daily rate £388 £300 £425
% change year-on-year
+29.16% -29.41%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £39.00 -
Direct Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Contract IT job ads with a match in the
Processes & Methodologies category
1778 1443 1591
As % of all contract IT jobs located in the West Midlands 69.16% 68.36% 69.63%
Number of daily rates quoted 918 765 818
Average daily rate £375 £360 £350
Average daily rate % change year-on-year
+4.16% +2.85%
90% offered a daily rate of more than £225 £250 £225
10% offered a daily rate of more than £500 £468 £500
UK excluding London average daily rate £375 £370 £363
% change year-on-year
+1.35% +2.06%
Number of hourly rates quoted 114 59 91
Average hourly rate £30.00 £30.00 £30.00
90% offered a hourly rate of more than £13.00 £14.48 £9.84
10% offered a hourly rate of more than £42.00 £37.80 £41.90
UK excluding London average hourly rate £26.25 £30.00 £30.00
% change year-on-year
-12.50% -

Direct Marketing
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of IT contractor jobs citing Direct Marketing across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the West Midlands

Direct Marketing
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing across the West Midlands region.

Direct Marketing Daily Rate Trend in the West Midlands

Direct Marketing
Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Direct Marketing across the West Midlands region.

Direct Marketing Hourly Rate Trend in the West Midlands

Direct Marketing
Top 11 Related IT Skills in the West Midlands

For the 6 months to 19 September 2014, IT contractor jobs across the West Midlands region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing.

1 2 (100.00%) Marketing
2 1 (50.00%) QA
2 1 (50.00%) Database Marketing
2 1 (50.00%) SAS Enterprise Guide
2 1 (50.00%) Data Protection
2 1 (50.00%) Campaign Management
2 1 (50.00%) SQL
2 1 (50.00%) SAS
2 1 (50.00%) SMS
2 1 (50.00%) Data Security
2 1 (50.00%) Retail

Direct Marketing
Top Related IT Skills in the West Midlands by Category

For the 6 months to 19 September 2014, IT contractor jobs across the West Midlands region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (50.00%) SAS
Communications & Networking
1 1 (50.00%) SMS
Database & Business Intelligence
1 1 (50.00%) SAS Enterprise Guide
General
1 2 (100.00%) Marketing
2 1 (50.00%) Retail
Job Titles
1 1 (50.00%) Campaign Manager
1 1 (50.00%) Campaign Delivery Manager
1 1 (50.00%) Developer
1 1 (50.00%) SAS Developer
1 1 (50.00%) Delivery Manager
Processes & Methodologies
1 1 (50.00%) Database Marketing
1 1 (50.00%) Data Protection
1 1 (50.00%) Campaign Management
1 1 (50.00%) Data Security
Programming Languages
1 1 (50.00%) SQL
Quality Assurance & Compliance
1 1 (50.00%) QA