The table below looks at the statistics for Analytics skills in IT jobs advertised for the Basingstoke region. Included is a guide to the average salaries offered in IT jobs that have cited Analytics over the 3 months to 30 April 2016 with a comparison to the same period in the previous 2 years.

3 months to
30 Apr 2016
Same period 2015 Same period 2014
Analytics
Rank 59 48 60
Rank change year-on-year
-11 +12
Permanent jobs citing Analytics 6 13 25
As % of all permanent IT jobs located in Basingstoke 1.19% 2.90% 3.55%
As % of the Processes & Methodologies category 1.40% 3.47% 4.36%
Number of salaries quoted 1 3 24
Average salary £62,500 £25,000 £35,000
Average salary % change year-on-year
+150.00% -28.57%
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -
Analytics
Hampshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Basingstoke region.

Processes & Methodologies Category
Basingstoke
Permanent IT job ads with a match in the
Processes & Methodologies category
428 375 573
As % of all permanent IT jobs located in Basingstoke 85.09% 83.52% 81.39%
Number of salaries quoted 347 304 462
Average salary £45,000 £50,000 £40,000
Average salary % change year-on-year
-10.00% +25.00%
90% offered a salary of more than £31,500 £30,000 £27,500
10% offered a salary of more than £62,500 £57,500 £60,000
UK excluding London average salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Analytics
Jobs Demand Trend in Basingstoke

This chart provides a 3-month moving total of permanent IT jobs citing Analytics across the Basingstoke region as a proportion of the total demand within the Processes & Methodologies category.

Analytics Jobs Demand Trend in Basingstoke

Analytics
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Analytics across the Basingstoke region.

Analytics Salary Trend in Basingstoke

Analytics
Top 30 Related IT Skills in Basingstoke

For the 6 months to 30 April 2016, IT jobs across the Basingstoke region citing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Analytics.

1 8 (40.00%) SQL
1 8 (40.00%) Marketing
2 7 (35.00%) Google
2 7 (35.00%) Business Intelligence
2 7 (35.00%) Google Analytics
2 7 (35.00%) Social Media
3 6 (30.00%) Tableau
3 6 (30.00%) Machine Learning
3 6 (30.00%) Pay per click
3 6 (30.00%) SEO
4 5 (25.00%) Data Management
4 5 (25.00%) Management Information System
4 5 (25.00%) Advertising
4 5 (25.00%) Content Management
4 5 (25.00%) QlikView
4 5 (25.00%) SAS
4 5 (25.00%) Oracle
4 5 (25.00%) Web Services
4 5 (25.00%) MS Excel
4 5 (25.00%) Digital Analytics
4 5 (25.00%) Analytical Skills
4 5 (25.00%) Email Marketing
5 4 (20.00%) Customer Engagement
5 4 (20.00%) R
5 4 (20.00%) Data Visualisation
5 4 (20.00%) Big Data
5 4 (20.00%) PowerPivot
5 4 (20.00%) Data Analytics
5 4 (20.00%) Mobile App
5 4 (20.00%) Algorithms

Analytics
Top Related IT Skills in Basingstoke by Category

For the 6 months to 30 April 2016, IT jobs across the Basingstoke region citing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Analytics. Up to 20 skills are shown per category.

Application Platforms
1 5 (25.00%) SAS
2 3 (15.00%) Elasticsearch
3 1 (5.00%) CMS
Applications
1 5 (25.00%) MS Excel
2 4 (20.00%) MS PowerPoint
3 1 (5.00%) GNU Octave
3 1 (5.00%) MS Office
3 1 (5.00%) Photoshop
3 1 (5.00%) SPSS
Cloud Services
1 7 (35.00%) Google Analytics
2 1 (5.00%) Google Tag Manager
Communications & Networking
1 3 (15.00%) Ethernet
1 3 (15.00%) Firewall
1 3 (15.00%) Internet
1 3 (15.00%) NAS
1 3 (15.00%) SAN
1 3 (15.00%) SSL
1 3 (15.00%) VPN
Database & Business Intelligence
1 5 (25.00%) QlikView
2 4 (20.00%) Big Data
2 4 (20.00%) Data Mining
2 4 (20.00%) GIS
2 4 (20.00%) PowerPivot
3 3 (15.00%) Hadoop
3 3 (15.00%) SQL Server
4 1 (5.00%) Oracle Database
Development Applications
1 1 (5.00%) Dreamweaver
General
1 8 (40.00%) Marketing
2 5 (25.00%) Advertising
3 2 (10.00%) Finance
4 1 (5.00%) Telecoms
Job Titles
1 6 (30.00%) Content Manager
1 6 (30.00%) Digital Content Manager
2 5 (25.00%) Analyst
2 5 (25.00%) SEO Manager
3 4 (20.00%) Architect
3 4 (20.00%) Business Intelligence Analyst
3 4 (20.00%) Data Scientist
3 4 (20.00%) Solutions Architect
4 3 (15.00%) Senior Analyst
4 3 (15.00%) Senior Business Intelligence Analyst
5 2 (10.00%) Fraud Analyst
5 2 (10.00%) Presales Solution Architect
6 1 (5.00%) Analytics Manager
6 1 (5.00%) Business Intelligence Manager
6 1 (5.00%) Business Manager
6 1 (5.00%) Data Insight Analyst
6 1 (5.00%) Insight Analyst
6 1 (5.00%) Insight Data Analyst
6 1 (5.00%) Technical Leader
6 1 (5.00%) Telecoms Architect
Libraries, Frameworks & Software Standards
1 5 (25.00%) Web Services
2 1 (5.00%) HTML
Miscellaneous
1 7 (35.00%) Social Media
2 5 (25.00%) Analytical Skills
2 5 (25.00%) Management Information System
3 4 (20.00%) Algorithms
3 4 (20.00%) Blog
3 4 (20.00%) CCTV
3 4 (20.00%) Mobile App
3 4 (20.00%) Streaming Video
3 4 (20.00%) Visualisation
4 2 (10.00%) Credit Risk
4 2 (10.00%) User Experience
5 1 (5.00%) Computer Science
5 1 (5.00%) Copywriting
5 1 (5.00%) Economics
5 1 (5.00%) Mathematics
5 1 (5.00%) Physics
5 1 (5.00%) Statistics
Operating Systems
1 1 (5.00%) Unix
Processes & Methodologies
1 7 (35.00%) Business Intelligence
2 6 (30.00%) Machine Learning
2 6 (30.00%) Pay per click
2 6 (30.00%) SEO
3 5 (25.00%) Content Management
3 5 (25.00%) Data Management
3 5 (25.00%) Digital Analytics
3 5 (25.00%) Email Marketing
4 4 (20.00%) Customer Engagement
4 4 (20.00%) Data Analytics
4 4 (20.00%) Data Visualisation
4 4 (20.00%) Presales
5 3 (15.00%) CAD
5 3 (15.00%) Enterprise Architecture
5 3 (15.00%) MapReduce
5 3 (15.00%) OO
5 3 (15.00%) OOP
5 3 (15.00%) Open Source
5 3 (15.00%) Statistical Modelling
5 3 (15.00%) TOGAF
Programming Languages
1 8 (40.00%) SQL
2 4 (20.00%) Python
2 4 (20.00%) R
2 4 (20.00%) VBA
3 1 (5.00%) PL/SQL
Qualifications
1 3 (15.00%) BPSS Clearance
1 3 (15.00%) Degree
1 3 (15.00%) Security Cleared
Quality Assurance & Compliance
1 1 (5.00%) Data Quality
Vendors
1 7 (35.00%) Google
2 6 (30.00%) Tableau
3 5 (25.00%) Oracle
4 4 (20.00%) Microsoft
5 1 (5.00%) Cognizant
5 1 (5.00%) Informatica
5 1 (5.00%) Pega