The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Basingstoke region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 11 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
11 Feb 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 48 64 63
Rank change year-on-year
+16 -1
Permanent jobs citing Digital Marketing 15 9 2
As % of all permanent IT jobs located in Basingstoke 2.86% 1.50% 0.39%
As % of the Processes & Methodologies category 3.35% 1.80% 0.49%
Number of salaries quoted 15 9 2
Average salary £60,000 £41,000 £61,250
Average salary % change year-on-year
+46.34% -33.06%
90% offered a salary of more than £50,000 £22,000 £54,250
10% offered a salary of more than £64,400 £47,500 £68,250
UK excluding London average salary £42,500 £35,000 £35,000
% change year-on-year
+21.42% -
Digital Marketing
Hampshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Basingstoke region.

Processes & Methodologies Category
Basingstoke
Permanent IT job ads with a match in the
Processes & Methodologies category
448 499 409
As % of all permanent IT jobs located in Basingstoke 85.50% 83.17% 79.57%
Number of salaries quoted 398 393 279
Average salary £47,000 £43,750 £44,750
Average salary % change year-on-year
+7.42% -2.23%
90% offered a salary of more than £32,500 £27,500 £27,500
10% offered a salary of more than £62,500 £60,250 £60,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Digital Marketing
Jobs Demand Trend in Basingstoke

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the Basingstoke region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Basingstoke

Digital Marketing
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Basingstoke region.

Digital Marketing Salary Trend in Basingstoke

Digital Marketing
Salary Histogram in Basingstoke

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Basingstoke region over the 3 months to 11 February 2016.

Digital Marketing Salary Histogram in Basingstoke

Digital Marketing
Top 30 Related IT Skills in Basingstoke

For the 6 months to 11 February 2016, IT jobs across the Basingstoke region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 25 (100.00%) Marketing
2 22 (88.00%) SAP Oil and Gas
2 22 (88.00%) Electronics
2 22 (88.00%) Telecoms
2 22 (88.00%) Finance
2 22 (88.00%) Manufacturing
2 22 (88.00%) Programme Management
2 22 (88.00%) Agile Software Development
2 22 (88.00%) SAP
2 22 (88.00%) Business Intelligence
3 19 (76.00%) C#
3 19 (76.00%) TDD
3 19 (76.00%) Scrum
3 19 (76.00%) SaaS
4 18 (72.00%) Kanban
4 18 (72.00%) Pair Programming
5 14 (56.00%) Technical Architecture
6 13 (52.00%) MVC
6 13 (52.00%) Continuous Integration
7 12 (48.00%) .NET
8 11 (44.00%) Java
8 11 (44.00%) Python
9 10 (40.00%) ASP.NET
9 10 (40.00%) Microsoft
9 10 (40.00%) .NET Framework
9 10 (40.00%) ASP.NET MVC
9 10 (40.00%) ASP.NET MVC 4
10 9 (36.00%) Scrum-ban
11 8 (32.00%) Jenkins
11 8 (32.00%) Opscode Chef

Digital Marketing
Top Related IT Skills in Basingstoke by Category

For the 6 months to 11 February 2016, IT jobs across the Basingstoke region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (12.00%) Elasticsearch
2 1 (4.00%) CMS
2 1 (4.00%) nginx
2 1 (4.00%) Node.js
Applications
1 1 (4.00%) Adobe Creative Suite
1 1 (4.00%) MS Excel
1 1 (4.00%) MS Office
1 1 (4.00%) Photoshop
Business Applications
1 22 (88.00%) SAP Oil and Gas
2 1 (4.00%) WebTrends
Cloud Services
1 19 (76.00%) SaaS
2 5 (20.00%) Amazon AWS
3 2 (8.00%) Google Analytics
3 2 (8.00%) Microsoft Azure
4 1 (4.00%) Google Tag Manager
4 1 (4.00%) PaaS
Database & Business Intelligence
1 5 (20.00%) MySQL
Development Applications
1 8 (32.00%) Jenkins
2 5 (20.00%) Git (software)
2 5 (20.00%) NCrunch
2 5 (20.00%) ReSharper
2 5 (20.00%) Selenium
2 5 (20.00%) SpecFlow
2 5 (20.00%) Subversion
3 1 (4.00%) Dreamweaver
3 1 (4.00%) TeamCity
General
1 25 (100.00%) Marketing
2 22 (88.00%) Electronics
2 22 (88.00%) Finance
2 22 (88.00%) Manufacturing
2 22 (88.00%) Telecoms
3 1 (4.00%) Retail
Job Titles
1 8 (32.00%) Agile Scrum Master
1 8 (32.00%) Scrum Master
2 5 (20.00%) C# Developer
2 5 (20.00%) Developer
2 5 (20.00%) DevOps Engineer
2 5 (20.00%) Lead C# Developer
2 5 (20.00%) Lead Developer
3 4 (16.00%) Automation Engineer
4 3 (12.00%) Build Engineer
4 3 (12.00%) Continuous Delivery Engineer
4 3 (12.00%) Java Developer
4 3 (12.00%) Lead Java Developer
5 2 (8.00%) Agile C# Developer
5 2 (8.00%) Agile Developer
5 2 (8.00%) C# Software Developer
5 2 (8.00%) Lead Software Developer
5 2 (8.00%) Machine Learning Engineer
5 2 (8.00%) Software Engineer
6 1 (4.00%) SEO Manager
6 1 (4.00%) UI Designer
Libraries, Frameworks & Software Standards
1 12 (48.00%) .NET
2 10 (40.00%) .NET Framework
2 10 (40.00%) ASP.NET
2 10 (40.00%) ASP.NET MVC
2 10 (40.00%) ASP.NET MVC 4
3 5 (20.00%) jQuery
4 3 (12.00%) AngularJS
4 3 (12.00%) RabbitMQ
5 2 (8.00%) ASP.NET Web API
5 2 (8.00%) HTML
6 1 (4.00%) CSS
Miscellaneous
1 5 (20.00%) PlayStation
1 5 (20.00%) Xbox
2 3 (12.00%) Blog
2 3 (12.00%) User Experience
3 2 (8.00%) Social Media
4 1 (4.00%) Copywriting
4 1 (4.00%) EPoS
4 1 (4.00%) Mobile App
Operating Systems
1 5 (20.00%) Linux
1 5 (20.00%) Windows
2 1 (4.00%) CoreOS
2 1 (4.00%) Ubuntu
Processes & Methodologies
1 22 (88.00%) Agile Software Development
1 22 (88.00%) Business Intelligence
1 22 (88.00%) Programme Management
2 19 (76.00%) Scrum
2 19 (76.00%) TDD
3 18 (72.00%) Kanban
3 18 (72.00%) Pair Programming
4 14 (56.00%) Technical Architecture
5 13 (52.00%) Continuous Integration
5 13 (52.00%) MVC
6 9 (36.00%) Scrum-ban
7 7 (28.00%) Software Engineering
8 6 (24.00%) BDD
8 6 (24.00%) Continuous Improvement
8 6 (24.00%) DevOps
9 5 (20.00%) Continuous Delivery
9 5 (20.00%) Mentoring
9 5 (20.00%) Performance Tuning
9 5 (20.00%) SOLID
10 2 (8.00%) Machine Learning
Programming Languages
1 19 (76.00%) C#
2 11 (44.00%) Java
2 11 (44.00%) Python
3 7 (28.00%) C++
4 5 (20.00%) Bash Shell
4 5 (20.00%) JavaScript
4 5 (20.00%) PowerShell
4 5 (20.00%) Ruby
4 5 (20.00%) SQL
5 3 (12.00%) R
Qualifications
1 2 (8.00%) PhD
2 1 (4.00%) Degree
Quality Assurance & Compliance
1 1 (4.00%) HIPAA
1 1 (4.00%) ISO/IEC 27001
1 1 (4.00%) PCI DSS
System Software
1 1 (4.00%) Docker
Systems Management
1 8 (32.00%) Opscode Chef
2 5 (20.00%) Puppet
3 3 (12.00%) logstash
3 3 (12.00%) StatsD
4 1 (4.00%) Ansible
Vendors
1 22 (88.00%) SAP
2 10 (40.00%) Microsoft
3 8 (32.00%) Salesforce.com
4 3 (12.00%) New Relic
5 2 (8.00%) Google
6 1 (4.00%) Adobe
6 1 (4.00%) Tableau
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