The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Basingstoke region. Included is a guide to the salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 23 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
23 Jan 2017
Same period 2016 Same period 2015
Digital Marketing
Hampshire / Basingstoke
Rank - 56 66
Permanent jobs citing Digital Marketing 0 11 6
As % of all permanent IT jobs located in Basingstoke - 2.18% 0.99%
As % of the Processes & Methodologies category - 2.42% 1.18%
Number of salaries quoted 0 11 6
Median salary - £60,000 £27,250
Median salary % change year-on-year
- +120.18%
UK excluding London median salary £40,000 £42,500 £35,000
% change year-on-year
-5.88% +21.42%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Basingstoke region.

Processes & Methodologies Category
Basingstoke
Permanent IT job ads with a match in the
Processes & Methodologies category
415 455 510
As % of all permanent IT jobs located in Basingstoke 80.74% 90.10% 83.88%
Number of salaries quoted 360 412 410
Median salary £42,500 £45,000 £43,750
Median salary % change year-on-year
-5.55% +2.85%
90% offered a salary of more than £28,750 £32,500 £27,500
10% offered a salary of more than £60,000 £60,000 £62,500
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Digital Marketing
Jobs Demand Trend in Basingstoke

The demand trend of job ads across the Basingstoke region citing Digital Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Basingstoke

Digital Marketing
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Basingstoke region.

Digital Marketing Salary Trend in Basingstoke

Digital Marketing
Top 22 Related IT Skills in Basingstoke

For the 6 months to 23 January 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Basingstoke region with a requirement for Digital Marketing.

1 3 (100.00%) CRM
1 3 (100.00%) Marketing
2 2 (66.67%) Degree
2 2 (66.67%) Games
2 2 (66.67%) Retail
2 2 (66.67%) Online Marketing
2 2 (66.67%) Basecamp
3 1 (33.33%) Analytics
3 1 (33.33%) User Experience
3 1 (33.33%) Digital Content Management
3 1 (33.33%) Social Media
3 1 (33.33%) Google
3 1 (33.33%) Copywriting
3 1 (33.33%) Google Analytics
3 1 (33.33%) Dreamweaver
3 1 (33.33%) B2C
3 1 (33.33%) SEO
3 1 (33.33%) CMS
3 1 (33.33%) HTML
3 1 (33.33%) Photoshop
3 1 (33.33%) MS Office
3 1 (33.33%) MS Excel

Digital Marketing
Top Related IT Skills in Basingstoke by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (33.33%) CMS
Applications
1 1 (33.33%) MS Excel
1 1 (33.33%) MS Office
1 1 (33.33%) Photoshop
Cloud Services
1 2 (66.67%) Basecamp
2 1 (33.33%) Google Analytics
Development Applications
1 1 (33.33%) Dreamweaver
General
1 3 (100.00%) Marketing
2 2 (66.67%) Games
2 2 (66.67%) Retail
Job Titles
1 2 (66.67%) Digital Marketing Manager
1 2 (66.67%) Marketing Manager
2 1 (33.33%) Content Manager
2 1 (33.33%) Digital Content Manager
Libraries, Frameworks & Software Standards
1 1 (33.33%) HTML
Miscellaneous
1 1 (33.33%) Copywriting
1 1 (33.33%) Social Media
1 1 (33.33%) User Experience
Processes & Methodologies
1 3 (100.00%) CRM
2 2 (66.67%) Online Marketing
3 1 (33.33%) Analytics
3 1 (33.33%) B2C
3 1 (33.33%) Digital Content Management
3 1 (33.33%) SEO
Qualifications
1 2 (66.67%) Degree
Vendors
1 1 (33.33%) Google