The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Basingstoke region. Included is a guide to the salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 23 July 2016 with a comparison to the same period over the previous 2 years.

3 months to
23 Jul 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 66 50 71
Rank change year-on-year
-16 +21
Permanent jobs citing Digital Marketing 12 10 10
As % of all permanent IT jobs located in Basingstoke 2.19% 2.12% 1.32%
As % of the Processes & Methodologies category 2.67% 2.36% 1.66%
Number of salaries quoted 8 10 10
Median salary £60,000 £51,250 £56,250
Median salary % change year-on-year
+17.07% -8.88%
90% offered a salary of more than £45,000 £31,525 £55,375
10% offered a salary of more than £66,500 £60,000 £57,500
UK excluding London median salary £40,000 £40,000 £35,000
% change year-on-year
- +14.28%
Digital Marketing
Hampshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Basingstoke region.

Processes & Methodologies Category
Basingstoke
Permanent IT job ads with a match in the
Processes & Methodologies category
450 424 602
As % of all permanent IT jobs located in Basingstoke 82.27% 90.02% 79.42%
Number of salaries quoted 397 337 428
Median salary £40,000 £47,500 £43,500
Median salary % change year-on-year
-15.78% +9.19%
90% offered a salary of more than £29,500 £28,500 £27,500
10% offered a salary of more than £65,000 £65,000 £62,500
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Digital Marketing
Jobs Demand Trend in Basingstoke

The demand trend of job ads across the Basingstoke region citing Digital Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Basingstoke

Digital Marketing
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Basingstoke region.

Digital Marketing Salary Trend in Basingstoke

Digital Marketing
Salary Histogram in Basingstoke

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Basingstoke region over the 3 months to 23 July 2016.

Digital Marketing Salary Histogram in Basingstoke

Digital Marketing
Top 30 Related IT Skills in Basingstoke

For the 6 months to 23 July 2016, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Basingstoke region with a requirement for Digital Marketing.

1 40 (100.00%) Marketing
2 27 (67.50%) SAP
3 26 (65.00%) Business Intelligence
3 26 (65.00%) Electronics
3 26 (65.00%) Telecoms
3 26 (65.00%) Finance
3 26 (65.00%) Manufacturing
3 26 (65.00%) Programme Management
3 26 (65.00%) SAP Oil and Gas
4 25 (62.50%) SaaS
5 17 (42.50%) Agile Software Development
6 16 (40.00%) Continuous Improvement
7 15 (37.50%) TDD
7 15 (37.50%) Scrum
7 15 (37.50%) C#
8 12 (30.00%) Python
8 12 (30.00%) Pair Programming
8 12 (30.00%) Amazon AWS
8 12 (30.00%) Kanban
9 11 (27.50%) Technical Architecture
9 11 (27.50%) Java
9 11 (27.50%) DevOps
10 9 (22.50%) .NET
10 9 (22.50%) Software Engineering
11 8 (20.00%) Information Security
11 8 (20.00%) C++
11 8 (20.00%) Web Development
12 7 (17.50%) BDD
12 7 (17.50%) MySQL
12 7 (17.50%) Linux

Digital Marketing
Top Related IT Skills in Basingstoke by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (15.00%) CMS
2 3 (7.50%) Elasticsearch
3 1 (2.50%) Apache Spark
Applications
1 2 (5.00%) MS Excel
Business Applications
1 26 (65.00%) SAP Oil and Gas
Cloud Services
1 25 (62.50%) SaaS
2 12 (30.00%) Amazon AWS
3 4 (10.00%) Basecamp
3 4 (10.00%) Microsoft Azure
4 1 (2.50%) Office 365
Communications & Networking
1 1 (2.50%) IP Telephony
1 1 (2.50%) Wireshark
Database & Business Intelligence
1 7 (17.50%) MySQL
2 3 (7.50%) SQL Server
3 1 (2.50%) Apache Cassandra
Development Applications
1 6 (15.00%) Jenkins
2 4 (10.00%) Git (software)
2 4 (10.00%) NCrunch
2 4 (10.00%) ReSharper
2 4 (10.00%) Selenium
2 4 (10.00%) SpecFlow
2 4 (10.00%) Subversion
3 2 (5.00%) Burp Suite
General
1 40 (100.00%) Marketing
2 26 (65.00%) Electronics
2 26 (65.00%) Finance
2 26 (65.00%) Manufacturing
2 26 (65.00%) Telecoms
3 4 (10.00%) Games
3 4 (10.00%) Retail
Job Titles
1 12 (30.00%) Architect
2 9 (22.50%) Digital Architect
3 5 (12.50%) Cloud Developer
3 5 (12.50%) Cloud Engineer
3 5 (12.50%) Developer
3 5 (12.50%) E-Commerce Architect
4 4 (10.00%) Automation Engineer
4 4 (10.00%) C# Developer
4 4 (10.00%) DevOps Engineer
4 4 (10.00%) Digital Marketing Manager
4 4 (10.00%) Machine Learning Engineer
4 4 (10.00%) Marketing Manager
4 4 (10.00%) Software Engineer
5 3 (7.50%) Applications Developer
5 3 (7.50%) Build Engineer
5 3 (7.50%) Cloud Software Engineer
5 3 (7.50%) DBA
5 3 (7.50%) Security Architect
5 3 (7.50%) Web Applications Developer
6 2 (5.00%) Domain Architect
Libraries, Frameworks & Software Standards
1 9 (22.50%) .NET
2 4 (10.00%) ASP.NET
2 4 (10.00%) ASP.NET MVC
2 4 (10.00%) jQuery
3 3 (7.50%) .NET Framework
3 3 (7.50%) AngularJS
3 3 (7.50%) ASP.NET MVC 4
3 3 (7.50%) RabbitMQ
4 2 (5.00%) ASP.NET Web API
4 2 (5.00%) OAuth
4 2 (5.00%) OpenID
4 2 (5.00%) SAML
5 1 (2.50%) COM
5 1 (2.50%) scikit-learn
Miscellaneous
1 7 (17.50%) PlayStation
1 7 (17.50%) Xbox
2 3 (7.50%) Blog
3 1 (2.50%) Algorithms
3 1 (2.50%) Analytical Skills
3 1 (2.50%) Mobile App
3 1 (2.50%) Social Media
Operating Systems
1 7 (17.50%) Linux
2 5 (12.50%) Windows
3 1 (2.50%) Mac OS X
3 1 (2.50%) Windows 7
3 1 (2.50%) Windows 8
Processes & Methodologies
1 26 (65.00%) Business Intelligence
1 26 (65.00%) Programme Management
2 17 (42.50%) Agile Software Development
3 16 (40.00%) Continuous Improvement
4 15 (37.50%) Scrum
4 15 (37.50%) TDD
5 12 (30.00%) Kanban
5 12 (30.00%) Pair Programming
6 11 (27.50%) DevOps
6 11 (27.50%) Technical Architecture
7 9 (22.50%) Software Engineering
8 8 (20.00%) Information Security
8 8 (20.00%) Web Development
9 7 (17.50%) BDD
10 6 (15.00%) Enterprise Architecture
10 6 (15.00%) Identity Management
10 6 (15.00%) MVC
10 6 (15.00%) Open Source
10 6 (15.00%) SDLC
11 5 (12.50%) E-Commerce
Programming Languages
1 15 (37.50%) C#
2 12 (30.00%) Python
3 11 (27.50%) Java
4 8 (20.00%) C++
5 4 (10.00%) Bash Shell
5 4 (10.00%) JavaScript
5 4 (10.00%) PowerShell
5 4 (10.00%) R
5 4 (10.00%) Ruby
5 4 (10.00%) SQL
6 3 (7.50%) Shell Script
7 1 (2.50%) F#
7 1 (2.50%) Go
Qualifications
1 5 (12.50%) PhD
2 4 (10.00%) Degree
Quality Assurance & Compliance
1 6 (15.00%) PCI DSS
2 4 (10.00%) HIPAA
2 4 (10.00%) ISO/IEC 27001
System Software
1 2 (5.00%) Active Directory
Systems Management
1 7 (17.50%) Opscode Chef
2 4 (10.00%) Puppet
3 3 (7.50%) logstash
3 3 (7.50%) StatsD
4 1 (2.50%) Microsoft Intune
4 1 (2.50%) SCCM
Vendors
1 27 (67.50%) SAP
2 4 (10.00%) Microsoft
2 4 (10.00%) Salesforce.com
3 3 (7.50%) New Relic
4 2 (5.00%) Google
5 1 (2.50%) VMware
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