The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Basingstoke region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 30 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Jan 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 62 62 92
Rank change year-on-year
0 +30
Permanent jobs citing Digital Marketing 9 2 1
As % of all permanent IT jobs located in Basingstoke 1.50% 0.42% 0.10%
As % of the Processes & Methodologies category 1.94% 0.55% 0.13%
Number of salaries quoted 9 2 1
Average salary £32,500 £61,250 £42,500
Average salary % change year-on-year
-46.93% +44.11%
UK excluding London average salary £35,000 £35,000 £32,500
% change year-on-year
- +7.69%
Digital Marketing
Hampshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Basingstoke region.

Processes & Methodologies Category
Basingstoke
Permanent IT job ads with a match in the
Processes & Methodologies category
464 363 768
As % of all permanent IT jobs located in Basingstoke 77.08% 75.47% 77.97%
Number of salaries quoted 367 249 578
Average salary £43,750 £42,500 £40,000
Average salary % change year-on-year
+2.94% +6.25%
90% offered a salary of more than £27,500 £27,500 £30,000
10% offered a salary of more than £60,000 £57,500 £60,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Digital Marketing
Jobs Demand Trend in Basingstoke

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the Basingstoke region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Basingstoke

Digital Marketing
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Basingstoke region.

Digital Marketing Salary Trend in Basingstoke

Digital Marketing
Salary Histogram in Basingstoke

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Basingstoke region over the 3 months to 30 January 2015.

Digital Marketing Salary Histogram in Basingstoke

Digital Marketing
Top 30 Related IT Skills in Basingstoke

For the 6 months to 30 January 2015, IT jobs across the Basingstoke region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 12 (100.00%) Marketing
2 6 (50.00%) jQuery
2 6 (50.00%) HTML5
2 6 (50.00%) HTML
2 6 (50.00%) JavaScript
2 6 (50.00%) CSS
3 4 (33.33%) Adobe
3 4 (33.33%) Web Design
4 3 (25.00%) Games
4 3 (25.00%) SEO
4 3 (25.00%) Visualisation
4 3 (25.00%) CSS3
4 3 (25.00%) Responsive Web Design
5 2 (16.67%) Digital Media
5 2 (16.67%) New Media
5 2 (16.67%) Mentoring
5 2 (16.67%) Git (software)
5 2 (16.67%) Umbraco
5 2 (16.67%) Time Management
5 2 (16.67%) WordPress
5 2 (16.67%) Web Development
5 2 (16.67%) Direct Marketing
5 2 (16.67%) Subversion
5 2 (16.67%) Finance
5 2 (16.67%) ASP.NET
5 2 (16.67%) CMS
5 2 (16.67%) Photoshop
5 2 (16.67%) Internet
5 2 (16.67%) Project Management
5 2 (16.67%) .NET

Digital Marketing
Top Related IT Skills in Basingstoke by Category

For the 6 months to 30 January 2015, IT jobs across the Basingstoke region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 2 (16.67%) Umbraco
1 2 (16.67%) WordPress
1 2 (16.67%) CMS
2 1 (8.33%) Sitecore CMS
2 1 (8.33%) Kentico
Applications
1 2 (16.67%) Photoshop
Business Applications
1 1 (8.33%) SAP Oil and Gas
1 1 (8.33%) Google Analytics
1 1 (8.33%) Radian6
Communications & Networking
1 2 (16.67%) Internet
Database & Business Intelligence
1 1 (8.33%) MySQL
Development Applications
1 2 (16.67%) Git (software)
1 2 (16.67%) Subversion
General
1 12 (100.00%) Marketing
2 3 (25.00%) Games
3 2 (16.67%) Finance
4 1 (8.33%) Electronics
4 1 (8.33%) Telecoms
4 1 (8.33%) Law
4 1 (8.33%) Manufacturing
4 1 (8.33%) Advertising
Job Titles
1 3 (25.00%) Web Designer
1 3 (25.00%) Developer
1 3 (25.00%) Designer
2 2 (16.67%) Digital Planner
2 2 (16.67%) Marketing Strategist
2 2 (16.67%) Web Manager
2 2 (16.67%) Web Developer
3 1 (8.33%) Coordinator
3 1 (8.33%) Senior Web Developer
3 1 (8.33%) HTML Developer
3 1 (8.33%) Senior Manager
3 1 (8.33%) Senior Developer
3 1 (8.33%) Support Supervisor
3 1 (8.33%) IT Support
Libraries, Frameworks & Software Standards
1 6 (50.00%) jQuery
1 6 (50.00%) HTML5
1 6 (50.00%) HTML
1 6 (50.00%) CSS
2 3 (25.00%) CSS3
3 2 (16.67%) ASP.NET
3 2 (16.67%) .NET
4 1 (8.33%) XHTML
4 1 (8.33%) LAMP
Miscellaneous
1 3 (25.00%) Visualisation
2 2 (16.67%) Digital Media
2 2 (16.67%) New Media
3 1 (8.33%) DTV
3 1 (8.33%) FMCG
3 1 (8.33%) Social Media
Operating Systems
1 1 (8.33%) Windows
1 1 (8.33%) Windows 7
Processes & Methodologies
1 4 (33.33%) Web Design
2 3 (25.00%) SEO
2 3 (25.00%) Responsive Web Design
3 2 (16.67%) Mentoring
3 2 (16.67%) Time Management
3 2 (16.67%) Web Development
3 2 (16.67%) Direct Marketing
3 2 (16.67%) Project Management
4 1 (8.33%) OO
4 1 (8.33%) E-Commerce
4 1 (8.33%) Business Intelligence
4 1 (8.33%) Programme Management
4 1 (8.33%) Pay per click
4 1 (8.33%) Search Engine Marketing
4 1 (8.33%) Analytics
Programming Languages
1 6 (50.00%) JavaScript
2 1 (8.33%) PHP
2 1 (8.33%) PHP5
Quality Assurance & Compliance
1 1 (8.33%) SLA
System Software
1 1 (8.33%) Active Directory
Systems Management
1 1 (8.33%) SCCM
Vendors
1 4 (33.33%) Adobe
2 1 (8.33%) SAP
2 1 (8.33%) Google
2 1 (8.33%) Sitecore
2 1 (8.33%) Ektron