The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Basingstoke region. Included is a guide to the salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 30 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
30 May 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 48 52 69
Rank change year-on-year
+4 +17
Permanent jobs citing Digital Marketing 19 11 14
As % of all permanent IT jobs located in Basingstoke 3.79% 2.38% 1.91%
As % of the Processes & Methodologies category 4.39% 2.81% 2.38%
Number of salaries quoted 13 10 13
Median salary £50,000 £56,250 £56,250
Median salary % change year-on-year
-11.11% -
90% offered a salary of more than £27,500 £43,700 £55,250
10% offered a salary of more than £60,000 £57,500 £57,500
UK excluding London median salary £40,000 £40,000 £35,000
% change year-on-year
- +14.28%
Digital Marketing
Hampshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Basingstoke region.

Processes & Methodologies Category
Basingstoke
Permanent IT job ads with a match in the
Processes & Methodologies category
433 391 588
As % of all permanent IT jobs located in Basingstoke 86.43% 84.45% 80.11%
Number of salaries quoted 358 333 486
Median salary £40,000 £50,000 £40,000
Median salary % change year-on-year
-20.00% +25.00%
90% offered a salary of more than £30,000 £29,000 £27,500
10% offered a salary of more than £60,000 £60,000 £64,777
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Digital Marketing
Jobs Demand Trend in Basingstoke

The demand trend of job ads across the Basingstoke region citing Digital Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Basingstoke

Digital Marketing
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Basingstoke region.

Digital Marketing Salary Trend in Basingstoke

Digital Marketing
Salary Histogram in Basingstoke

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Basingstoke region over the 3 months to 30 May 2016.

Digital Marketing Salary Histogram in Basingstoke

Digital Marketing
Top 30 Related IT Skills in Basingstoke

For the 6 months to 30 May 2016, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Basingstoke region with a requirement for Digital Marketing.

1 39 (100.00%) Marketing
2 28 (71.79%) SAP Oil and Gas
2 28 (71.79%) SAP
2 28 (71.79%) Business Intelligence
2 28 (71.79%) Electronics
2 28 (71.79%) Telecoms
2 28 (71.79%) Finance
2 28 (71.79%) Manufacturing
2 28 (71.79%) Programme Management
3 27 (69.23%) SaaS
4 19 (48.72%) Agile Software Development
5 18 (46.15%) TDD
5 18 (46.15%) Scrum
6 17 (43.59%) C#
6 17 (43.59%) Continuous Improvement
7 15 (38.46%) Kanban
7 15 (38.46%) Pair Programming
8 13 (33.33%) Technical Architecture
9 11 (28.21%) .NET
9 11 (28.21%) Python
9 11 (28.21%) Amazon AWS
9 11 (28.21%) DevOps
10 10 (25.64%) Java
11 8 (20.51%) PlayStation
11 8 (20.51%) Xbox
11 8 (20.51%) Linux
11 8 (20.51%) MVC
11 8 (20.51%) Scrum-ban
11 8 (20.51%) Web Development
12 7 (17.95%) Continuous Integration

Digital Marketing
Top Related IT Skills in Basingstoke by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (15.38%) CMS
2 2 (5.13%) Elasticsearch
Applications
1 1 (2.56%) Adobe Creative Suite
1 1 (2.56%) MS Excel
Business Applications
1 28 (71.79%) SAP Oil and Gas
2 1 (2.56%) WebTrends
Cloud Services
1 27 (69.23%) SaaS
2 11 (28.21%) Amazon AWS
3 4 (10.26%) Microsoft Azure
4 1 (2.56%) Google Analytics
4 1 (2.56%) Google Tag Manager
4 1 (2.56%) Office 365
Communications & Networking
1 1 (2.56%) IP Telephony
1 1 (2.56%) Wireshark
Database & Business Intelligence
1 5 (12.82%) MySQL
2 3 (7.69%) SQL Server
Development Applications
1 6 (15.38%) Jenkins
2 2 (5.13%) Burp Suite
2 2 (5.13%) Git (software)
2 2 (5.13%) NCrunch
2 2 (5.13%) ReSharper
2 2 (5.13%) Selenium
2 2 (5.13%) SpecFlow
2 2 (5.13%) Subversion
General
1 39 (100.00%) Marketing
2 28 (71.79%) Electronics
2 28 (71.79%) Finance
2 28 (71.79%) Manufacturing
2 28 (71.79%) Telecoms
Job Titles
1 12 (30.77%) Architect
2 9 (23.08%) Digital Architect
3 5 (12.82%) Agile Scrum Master
3 5 (12.82%) Automation Engineer
3 5 (12.82%) Cloud Engineer
3 5 (12.82%) DevOps Engineer
3 5 (12.82%) E-Commerce Architect
3 5 (12.82%) Scrum Master
4 4 (10.26%) Build Engineer
4 4 (10.26%) Machine Learning Engineer
4 4 (10.26%) Software Engineer
5 3 (7.69%) Cloud Developer
5 3 (7.69%) Cloud Software Engineer
5 3 (7.69%) Continuous Delivery Engineer
5 3 (7.69%) DBA
5 3 (7.69%) Developer
5 3 (7.69%) Security Architect
6 2 (5.13%) Applications Engineer
6 2 (5.13%) Domain Architect
6 2 (5.13%) MySQL DBA
Libraries, Frameworks & Software Standards
1 11 (28.21%) .NET
2 7 (17.95%) ASP.NET
2 7 (17.95%) ASP.NET MVC
3 6 (15.38%) .NET Framework
3 6 (15.38%) ASP.NET MVC 4
4 2 (5.13%) AngularJS
4 2 (5.13%) jQuery
4 2 (5.13%) OAuth
4 2 (5.13%) OpenID
4 2 (5.13%) RabbitMQ
4 2 (5.13%) SAML
5 1 (2.56%) ASP.NET Web API
5 1 (2.56%) COM
5 1 (2.56%) CSS
5 1 (2.56%) HTML
Miscellaneous
1 8 (20.51%) PlayStation
1 8 (20.51%) Xbox
2 4 (10.26%) Blog
3 2 (5.13%) Mobile App
3 2 (5.13%) Social Media
3 2 (5.13%) User Experience
Operating Systems
1 8 (20.51%) Linux
2 6 (15.38%) Windows
3 1 (2.56%) Mac OS X
3 1 (2.56%) Windows 7
3 1 (2.56%) Windows 8
Processes & Methodologies
1 28 (71.79%) Business Intelligence
1 28 (71.79%) Programme Management
2 19 (48.72%) Agile Software Development
3 18 (46.15%) Scrum
3 18 (46.15%) TDD
4 17 (43.59%) Continuous Improvement
5 15 (38.46%) Kanban
5 15 (38.46%) Pair Programming
6 13 (33.33%) Technical Architecture
7 11 (28.21%) DevOps
8 8 (20.51%) MVC
8 8 (20.51%) Scrum-ban
8 8 (20.51%) Web Development
9 7 (17.95%) Continuous Integration
9 7 (17.95%) Information Security
10 6 (15.38%) Enterprise Architecture
10 6 (15.38%) Identity Management
10 6 (15.38%) Open Source
10 6 (15.38%) SDLC
10 6 (15.38%) Software Engineering
Programming Languages
1 17 (43.59%) C#
2 11 (28.21%) Python
3 10 (25.64%) Java
4 6 (15.38%) C++
5 5 (12.82%) Bash Shell
5 5 (12.82%) PowerShell
5 5 (12.82%) Ruby
6 3 (7.69%) Shell Script
7 2 (5.13%) JavaScript
7 2 (5.13%) R
7 2 (5.13%) SQL
Qualifications
1 4 (10.26%) PhD
2 1 (2.56%) Degree
Quality Assurance & Compliance
1 5 (12.82%) PCI DSS
2 4 (10.26%) HIPAA
2 4 (10.26%) ISO/IEC 27001
System Software
1 2 (5.13%) Active Directory
Systems Management
1 7 (17.95%) Opscode Chef
2 5 (12.82%) Puppet
3 2 (5.13%) logstash
3 2 (5.13%) StatsD
4 1 (2.56%) SCCM
4 1 (2.56%) Windows Intune
Vendors
1 28 (71.79%) SAP
2 7 (17.95%) Microsoft
2 7 (17.95%) Salesforce.com
3 3 (7.69%) Google
4 2 (5.13%) New Relic
5 1 (2.56%) Adobe
5 1 (2.56%) Tableau
5 1 (2.56%) VMware
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