The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Basingstoke region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 29 April 2016 with a comparison to the same period in the previous 2 years.

3 months to
29 Apr 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 42 45 73
Rank change year-on-year
+3 +28
Permanent jobs citing Digital Marketing 24 14 11
As % of all permanent IT jobs located in Basingstoke 4.77% 3.03% 1.56%
As % of the Processes & Methodologies category 5.61% 3.61% 1.92%
Number of salaries quoted 18 13 10
Average salary £55,000 £46,500 £56,250
Average salary % change year-on-year
+18.27% -17.33%
90% offered a salary of more than £36,600 £41,000 £55,000
10% offered a salary of more than £68,450 £57,500 £57,500
UK excluding London average salary £42,500 £35,000 £35,000
% change year-on-year
+21.42% -
Digital Marketing
Hampshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Basingstoke region.

Processes & Methodologies Category
Basingstoke
Permanent IT job ads with a match in the
Processes & Methodologies category
428 388 574
As % of all permanent IT jobs located in Basingstoke 85.09% 83.98% 81.30%
Number of salaries quoted 347 315 463
Average salary £45,000 £49,500 £40,000
Average salary % change year-on-year
-9.09% +23.75%
90% offered a salary of more than £31,500 £29,700 £27,500
10% offered a salary of more than £62,500 £57,500 £60,000
UK excluding London average salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Digital Marketing
Jobs Demand Trend in Basingstoke

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the Basingstoke region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Basingstoke

Digital Marketing
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Basingstoke region.

Digital Marketing Salary Trend in Basingstoke

Digital Marketing
Salary Histogram in Basingstoke

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Basingstoke region over the 3 months to 29 April 2016.

Digital Marketing Salary Histogram in Basingstoke

Digital Marketing
Top 30 Related IT Skills in Basingstoke

For the 6 months to 29 April 2016, IT jobs across the Basingstoke region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 40 (100.00%) Marketing
2 28 (70.00%) SAP Oil and Gas
2 28 (70.00%) SAP
2 28 (70.00%) Business Intelligence
2 28 (70.00%) Electronics
2 28 (70.00%) Telecoms
2 28 (70.00%) Finance
2 28 (70.00%) Manufacturing
2 28 (70.00%) Programme Management
3 27 (67.50%) SaaS
4 20 (50.00%) Agile Software Development
5 19 (47.50%) TDD
5 19 (47.50%) Scrum
6 18 (45.00%) C#
7 17 (42.50%) Continuous Improvement
8 16 (40.00%) Kanban
8 16 (40.00%) Pair Programming
9 14 (35.00%) Technical Architecture
10 12 (30.00%) Python
11 11 (27.50%) Java
11 11 (27.50%) .NET
11 11 (27.50%) Amazon AWS
11 11 (27.50%) DevOps
12 9 (22.50%) Scrum-ban
12 9 (22.50%) MVC
13 8 (20.00%) Linux
13 8 (20.00%) Continuous Integration
13 8 (20.00%) Web Development
13 8 (20.00%) Opscode Chef
13 8 (20.00%) Xbox

Digital Marketing
Top Related IT Skills in Basingstoke by Category

For the 6 months to 29 April 2016, IT jobs across the Basingstoke region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 7 (17.50%) CMS
2 3 (7.50%) Elasticsearch
Applications
1 1 (2.50%) Adobe Creative Suite
1 1 (2.50%) MS Excel
1 1 (2.50%) MS Office
1 1 (2.50%) Photoshop
Business Applications
1 28 (70.00%) SAP Oil and Gas
2 1 (2.50%) WebTrends
Cloud Services
1 27 (67.50%) SaaS
2 11 (27.50%) Amazon AWS
3 4 (10.00%) Microsoft Azure
4 2 (5.00%) Google Analytics
5 1 (2.50%) Google Tag Manager
Communications & Networking
1 1 (2.50%) IP Telephony
1 1 (2.50%) Wireshark
Database & Business Intelligence
1 5 (12.50%) MySQL
2 3 (7.50%) SQL Server
Development Applications
1 7 (17.50%) Jenkins
2 2 (5.00%) Burp Suite
2 2 (5.00%) Git (software)
2 2 (5.00%) NCrunch
2 2 (5.00%) ReSharper
2 2 (5.00%) Selenium
2 2 (5.00%) SpecFlow
2 2 (5.00%) Subversion
3 1 (2.50%) Dreamweaver
General
1 40 (100.00%) Marketing
2 28 (70.00%) Electronics
2 28 (70.00%) Finance
2 28 (70.00%) Manufacturing
2 28 (70.00%) Telecoms
Job Titles
1 12 (30.00%) Architect
2 9 (22.50%) Digital Architect
3 6 (15.00%) Agile Scrum Master
3 6 (15.00%) Scrum Master
4 5 (12.50%) Automation Engineer
4 5 (12.50%) Cloud Engineer
4 5 (12.50%) DevOps Engineer
4 5 (12.50%) E-Commerce Architect
5 4 (10.00%) Build Engineer
5 4 (10.00%) Machine Learning Engineer
5 4 (10.00%) Software Engineer
6 3 (7.50%) Cloud Developer
6 3 (7.50%) Cloud Software Engineer
6 3 (7.50%) Continuous Delivery Engineer
6 3 (7.50%) DBA
6 3 (7.50%) Developer
6 3 (7.50%) Security Architect
7 2 (5.00%) Applications Engineer
7 2 (5.00%) Cloud Administrator
7 2 (5.00%) Cloud Architect
Libraries, Frameworks & Software Standards
1 11 (27.50%) .NET
2 7 (17.50%) ASP.NET
2 7 (17.50%) ASP.NET MVC
3 6 (15.00%) .NET Framework
3 6 (15.00%) ASP.NET MVC 4
4 3 (7.50%) AngularJS
4 3 (7.50%) RabbitMQ
5 2 (5.00%) HTML
5 2 (5.00%) jQuery
5 2 (5.00%) OAuth
5 2 (5.00%) OpenID
5 2 (5.00%) SAML
6 1 (2.50%) CSS
Miscellaneous
1 8 (20.00%) PlayStation
1 8 (20.00%) Xbox
2 4 (10.00%) Blog
3 3 (7.50%) Social Media
3 3 (7.50%) User Experience
4 2 (5.00%) Mobile App
5 1 (2.50%) Copywriting
Operating Systems
1 8 (20.00%) Linux
2 5 (12.50%) Windows
Processes & Methodologies
1 28 (70.00%) Business Intelligence
1 28 (70.00%) Programme Management
2 20 (50.00%) Agile Software Development
3 19 (47.50%) Scrum
3 19 (47.50%) TDD
4 17 (42.50%) Continuous Improvement
5 16 (40.00%) Kanban
5 16 (40.00%) Pair Programming
6 14 (35.00%) Technical Architecture
7 11 (27.50%) DevOps
8 9 (22.50%) MVC
8 9 (22.50%) Scrum-ban
9 8 (20.00%) Continuous Integration
9 8 (20.00%) Web Development
10 6 (15.00%) Enterprise Architecture
10 6 (15.00%) Identity Management
10 6 (15.00%) Information Security
10 6 (15.00%) Open Source
10 6 (15.00%) SDLC
10 6 (15.00%) Software Engineering
Programming Languages
1 18 (45.00%) C#
2 12 (30.00%) Python
3 11 (27.50%) Java
4 7 (17.50%) C++
5 5 (12.50%) Bash Shell
5 5 (12.50%) PowerShell
5 5 (12.50%) Ruby
6 3 (7.50%) R
6 3 (7.50%) Shell Script
7 2 (5.00%) JavaScript
7 2 (5.00%) SQL
Qualifications
1 4 (10.00%) PhD
2 1 (2.50%) Degree
Quality Assurance & Compliance
1 4 (10.00%) HIPAA
1 4 (10.00%) ISO/IEC 27001
1 4 (10.00%) PCI DSS
System Software
1 1 (2.50%) Active Directory
Systems Management
1 8 (20.00%) Opscode Chef
2 5 (12.50%) Puppet
3 3 (7.50%) logstash
3 3 (7.50%) StatsD
Vendors
1 28 (70.00%) SAP
2 7 (17.50%) Salesforce.com
3 6 (15.00%) Microsoft
4 3 (7.50%) Google
4 3 (7.50%) New Relic
5 1 (2.50%) Adobe
5 1 (2.50%) Tableau
5 1 (2.50%) VMware
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