The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the Basingstoke region. Included is a guide to the contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 30 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Sep 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 19 36 31
Rank change year-on-year
+17 -5
Contract jobs citing Digital Marketing 4 1 1
As % of all contract IT jobs located in Basingstoke 2.82% 0.39% 0.47%
As % of the Processes & Methodologies category 3.92% 0.47% 0.64%
Number of daily rates quoted 3 1 1
Median daily rate £450 £450 £600
Median daily rate % change year-on-year
- -25.00%
UK excluding London median daily rate £373 £365 £375
% change year-on-year
+2.05% -2.66%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £19.81 £26.82 £44.73
% change year-on-year
-26.15% -40.03%
Digital Marketing
Hampshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Basingstoke region.

Processes & Methodologies Category
Basingstoke
Contract IT job ads with a match in the
Processes & Methodologies category
102 213 157
As % of all contract IT jobs located in Basingstoke 71.83% 83.53% 73.02%
Number of daily rates quoted 56 120 72
Median daily rate £360 £400 £350
Median daily rate % change year-on-year
-10.00% +14.28%
90% offered a daily rate of more than £197 £275 £110
10% offered a daily rate of more than £525 £525 £450
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 7 9 18
Median hourly rate £16.00 £24.00 £34.00
Median hourly rate % change year-on-year
-33.33% -29.41%
90% offered a hourly rate of more than £12.65 £12.14 £13.50
10% offered a hourly rate of more than £20.00 £29.50 £39.00
UK excluding London median hourly rate £32.50 £34.00 £25.75
% change year-on-year
-4.41% +32.03%

Digital Marketing
Jobs Demand Trend in Basingstoke

The demand trend of contract jobs across the Basingstoke region citing Digital Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Basingstoke

Digital Marketing
Daily Rate Trend in Basingstoke

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the Basingstoke region.

Digital Marketing Daily Rate Trend in Basingstoke

Digital Marketing
Top 8 Related IT Skills in Basingstoke

For the 6 months to 30 September 2016, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Basingstoke region with a requirement for Digital Marketing.

1 4 (100.00%) CRM
1 4 (100.00%) Management Information System
1 4 (100.00%) TOGAF
1 4 (100.00%) Information Management
1 4 (100.00%) Enterprise Architecture
1 4 (100.00%) Marketing
2 1 (25.00%) Continuous Improvement
2 1 (25.00%) Pega

Digital Marketing
Top Related IT Skills in Basingstoke by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

General
1 4 (100.00%) Marketing
Job Titles
1 4 (100.00%) Architect
1 4 (100.00%) Domain Architect
2 3 (75.00%) CRM Architect
Miscellaneous
1 4 (100.00%) Management Information System
Processes & Methodologies
1 4 (100.00%) CRM
1 4 (100.00%) Enterprise Architecture
1 4 (100.00%) Information Management
1 4 (100.00%) TOGAF
2 1 (25.00%) Continuous Improvement
Vendors
1 1 (25.00%) Pega