The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the Basingstoke region. Included is a guide to the contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 26 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
26 Feb 2017
Same period 2016 Same period 2015
Digital Marketing
Hampshire / Basingstoke
Rank - - 40
Contract jobs citing Digital Marketing 0 0 3
As % of all contract IT jobs located in Basingstoke - - 1.29%
As % of the Processes & Methodologies category - - 1.80%
Number of daily rates quoted 0 0 2
Median daily rate - - £438
UK excluding London median daily rate £425 £350 £370
% change year-on-year
+21.42% -5.40%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £21.50 £37.50 £18.00
% change year-on-year
-42.66% +108.33%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Basingstoke region.

Processes & Methodologies Category
Basingstoke
Contract IT job ads with a match in the
Processes & Methodologies category
148 198 167
As % of all contract IT jobs located in Basingstoke 72.55% 82.16% 71.67%
Number of daily rates quoted 77 112 73
Median daily rate £315 £375 £351
Median daily rate % change year-on-year
-16.13% +6.99%
90% offered a daily rate of more than £225 £271 £180
10% offered a daily rate of more than £538 £500 £538
UK excluding London median daily rate £408 £400 £399
% change year-on-year
+2.00% +0.24%
Number of hourly rates quoted 12 5 10
Median hourly rate £16.50 £82.50 £35.00
Median hourly rate % change year-on-year
-80.00% +135.71%
90% offered a hourly rate of more than £14.50 £13.75 £11.35
10% offered a hourly rate of more than £27.50 £82.50 £42.00
UK excluding London median hourly rate £36.00 £40.00 £28.50
% change year-on-year
-10.00% +40.35%

Digital Marketing
Jobs Demand Trend in Basingstoke

The demand trend of contract jobs across the Basingstoke region citing Digital Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Basingstoke

Digital Marketing
Daily Rate Trend in Basingstoke

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the Basingstoke region.

Digital Marketing Daily Rate Trend in Basingstoke

Digital Marketing
Top 16 Related IT Skills in Basingstoke

For the 6 months to 26 February 2017, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Basingstoke region with a requirement for Digital Marketing.

1 4 (100.00%) Marketing
2 3 (75.00%) PRINCE
2 3 (75.00%) Project Management
2 3 (75.00%) Pharmaceutical
2 3 (75.00%) Finance
2 3 (75.00%) CMS
2 3 (75.00%) Scrum
2 3 (75.00%) Agile Software Development
2 3 (75.00%) Content Management
3 1 (25.00%) Google
3 1 (25.00%) SEO
3 1 (25.00%) Google Analytics
3 1 (25.00%) Digital Media
3 1 (25.00%) Analytics
3 1 (25.00%) Analytical Skills
3 1 (25.00%) Digital Media Management

Digital Marketing
Top Related IT Skills in Basingstoke by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (75.00%) CMS
Cloud Services
1 1 (25.00%) Google Analytics
General
1 4 (100.00%) Marketing
2 3 (75.00%) Finance
2 3 (75.00%) Pharmaceutical
Job Titles
1 3 (75.00%) Junior
1 3 (75.00%) Junior Project Manager
1 3 (75.00%) Project Manager
Miscellaneous
1 1 (25.00%) Analytical Skills
1 1 (25.00%) Digital Media
Processes & Methodologies
1 3 (75.00%) Agile Software Development
1 3 (75.00%) Content Management
1 3 (75.00%) PRINCE
1 3 (75.00%) Project Management
1 3 (75.00%) Scrum
2 1 (25.00%) Analytics
2 1 (25.00%) Digital Media Management
2 1 (25.00%) SEO
Vendors
1 1 (25.00%) Google