The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Basingstoke region. Included is a guide to the salaries offered in IT jobs that have cited Social Media over the 3 months to 29 June 2016 with a comparison to the same period over the previous 2 years.

3 months to
29 Jun 2016
Same period 2015 Same period 2014
Social Media
Rank - 55 78
Permanent jobs citing Social Media 0 5 2
As % of all permanent IT jobs located in Basingstoke - 1.05% 0.27%
As % of the Miscellaneous category - 2.82% 0.95%
Number of salaries quoted 0 5 2
Median salary - £40,000 £32,500
Median salary % change year-on-year
- +23.07%
UK excluding London median salary £32,500 £37,500 £37,500
% change year-on-year
-13.33% -
Social Media
Hampshire

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Basingstoke region.

Miscellaneous Category
Basingstoke
Permanent IT job ads with a match in the
Miscellaneous category
200 177 210
As % of all permanent IT jobs located in Basingstoke 37.66% 37.26% 28.15%
Number of salaries quoted 169 150 161
Median salary £40,000 £44,000 £40,000
Median salary % change year-on-year
-9.09% +10.00%
90% offered a salary of more than £27,500 £24,900 £26,800
10% offered a salary of more than £62,500 £56,250 £60,500
UK excluding London median salary £42,500 £40,000 £40,000
% change year-on-year
+6.25% -

Social Media
Jobs Demand Trend in Basingstoke

The demand trend of job ads across the Basingstoke region citing Social Media as a proportion of all IT jobs with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in Basingstoke

Social Media
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Basingstoke region.

Social Media Salary Trend in Basingstoke

Social Media
Top 25 Related IT Skills in Basingstoke

For the 6 months to 29 June 2016, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Basingstoke region with a requirement for Social Media.

1 5 (100.00%) Marketing
2 4 (80.00%) Google Analytics
2 4 (80.00%) SEO
2 4 (80.00%) Content Management
2 4 (80.00%) Google
2 4 (80.00%) Pay per click
2 4 (80.00%) Analytics
3 3 (60.00%) Digital Analytics
3 3 (60.00%) Blog
3 3 (60.00%) Advertising
3 3 (60.00%) Customer Engagement
3 3 (60.00%) Email Marketing
4 2 (40.00%) Digital Marketing
5 1 (20.00%) Degree
5 1 (20.00%) Tableau
5 1 (20.00%) Marketing Strategy
5 1 (20.00%) Link Building
5 1 (20.00%) CMS
5 1 (20.00%) Identity Management
5 1 (20.00%) Enterprise Architecture
5 1 (20.00%) Web Analytics
5 1 (20.00%) Mobile App
5 1 (20.00%) Marketing Analytics
5 1 (20.00%) User Experience
5 1 (20.00%) Google Tag Manager

Social Media
Top Related IT Skills in Basingstoke by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (20.00%) CMS
Cloud Services
1 4 (80.00%) Google Analytics
2 1 (20.00%) Google Tag Manager
General
1 5 (100.00%) Marketing
2 3 (60.00%) Advertising
Job Titles
1 4 (80.00%) SEO Manager
2 3 (60.00%) Content Manager
2 3 (60.00%) Digital Content Manager
3 1 (20.00%) Analytics Manager
3 1 (20.00%) Architect
3 1 (20.00%) Digital Architect
3 1 (20.00%) Domain Architect
3 1 (20.00%) Google Analytics Manager
Miscellaneous
1 3 (60.00%) Blog
2 1 (20.00%) Mobile App
2 1 (20.00%) User Experience
Processes & Methodologies
1 4 (80.00%) Analytics
1 4 (80.00%) Content Management
1 4 (80.00%) Pay per click
1 4 (80.00%) SEO
2 3 (60.00%) Customer Engagement
2 3 (60.00%) Digital Analytics
2 3 (60.00%) Email Marketing
3 2 (40.00%) Digital Marketing
4 1 (20.00%) Enterprise Architecture
4 1 (20.00%) Identity Management
4 1 (20.00%) Link Building
4 1 (20.00%) Marketing Analytics
4 1 (20.00%) Marketing Strategy
4 1 (20.00%) Web Analytics
Qualifications
1 1 (20.00%) Degree
Vendors
1 4 (80.00%) Google
2 1 (20.00%) Tableau