The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Basingstoke region. Included is a guide to the salaries offered in IT jobs that have cited Social Media over the 3 months to 28 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
28 Feb 2017
Same period 2016 Same period 2015
Social Media
Hampshire / Basingstoke
Rank 63 63 68
Rank change year-on-year
0 +5
Permanent jobs citing Social Media 2 5 2
As % of all permanent IT jobs located in Basingstoke 0.41% 0.93% 0.37%
As % of the Miscellaneous category 1.20% 2.55% 1.11%
Number of salaries quoted 2 5 2
Median salary £28,000 £42,500 £45,000
Median salary % change year-on-year
-34.11% -5.55%
90% offered a salary of more than £26,400 £42,500 £33,000
10% offered a salary of more than £29,600 £53,000 £57,000
UK excluding London median salary £33,000 £40,000 £37,500
% change year-on-year
-17.50% +6.66%

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Basingstoke region.

Miscellaneous Category
Basingstoke
Permanent IT job ads with a match in the
Miscellaneous category
167 196 180
As % of all permanent IT jobs located in Basingstoke 33.94% 36.36% 33.46%
Number of salaries quoted 134 166 132
Median salary £47,500 £44,897 £40,000
Median salary % change year-on-year
+5.79% +12.24%
90% offered a salary of more than £27,500 £30,500 £24,500
10% offered a salary of more than £70,000 £50,000 £62,500
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Social Media
Jobs Demand Trend in Basingstoke

The demand trend of job ads across the Basingstoke region citing Social Media as a proportion of all IT jobs with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in Basingstoke

Social Media
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Basingstoke region.

Social Media Salary Trend in Basingstoke

Social Media
Top 20 Related IT Skills in Basingstoke

For the 6 months to 28 February 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Basingstoke region with a requirement for Social Media.

1 8 (100.00%) Marketing
2 6 (75.00%) MS Office
2 6 (75.00%) MS Excel
2 6 (75.00%) Salesforce.com
2 6 (75.00%) MS PowerPoint
2 6 (75.00%) Lead Generation
2 6 (75.00%) Telemarketing
3 2 (25.00%) Google
3 2 (25.00%) Pay per click
3 2 (25.00%) Digital Analytics
3 2 (25.00%) Content Writing
3 2 (25.00%) SEO
3 2 (25.00%) Advertising
3 2 (25.00%) Content Management
3 2 (25.00%) Blog
3 2 (25.00%) Google Analytics
3 2 (25.00%) Email Marketing
3 2 (25.00%) Customer Engagement
3 2 (25.00%) Analytics
3 2 (25.00%) Digital Content Management

Social Media
Top Related IT Skills in Basingstoke by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 6 (75.00%) MS Excel
1 6 (75.00%) MS Office
1 6 (75.00%) MS PowerPoint
Cloud Services
1 2 (25.00%) Google Analytics
General
1 8 (100.00%) Marketing
2 2 (25.00%) Advertising
Job Titles
1 6 (75.00%) Lead Generation Specialist
1 6 (75.00%) Telesales Specialist
2 2 (25.00%) Content Manager
2 2 (25.00%) Digital Content Manager
Miscellaneous
1 2 (25.00%) Blog
Processes & Methodologies
1 6 (75.00%) Lead Generation
1 6 (75.00%) Telemarketing
2 2 (25.00%) Analytics
2 2 (25.00%) Content Management
2 2 (25.00%) Content Writing
2 2 (25.00%) Customer Engagement
2 2 (25.00%) Digital Analytics
2 2 (25.00%) Digital Content Management
2 2 (25.00%) Email Marketing
2 2 (25.00%) Pay per click
2 2 (25.00%) SEO
Vendors
1 6 (75.00%) Salesforce.com
2 2 (25.00%) Google
Basingstoke
Spectrum IT
Salary: £30000 per annum
Posted: 13 days ago