The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Basingstoke region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Social Media
Rank - 79 79
Permanent jobs citing Social Media 0 1 2
As % of all permanent IT jobs located in Basingstoke - 0.15% 0.27%
As % of the Miscellaneous category - 0.34% 0.74%
Number of salaries quoted 0 1 2
Average salary - £41,000 £37,500
Average salary % change year-on-year
- +9.33%
UK excluding London average salary £40,000 £32,500 £34,000
% change year-on-year
+23.07% -4.41%
Social Media
Hampshire

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Basingstoke region.

Miscellaneous Category
Basingstoke
Permanent IT job ads with a match in the
Miscellaneous category
188 294 272
As % of all permanent IT jobs located in Basingstoke 28.53% 44.14% 36.91%
Number of salaries quoted 145 221 221
Average salary £40,000 £42,500 £40,000
Average salary % change year-on-year
-5.88% +6.25%
90% offered a salary of more than £25,000 £22,500 £22,500
10% offered a salary of more than £59,250 £51,150 £67,500
UK excluding London average salary £40,000 £40,000 £37,500
% change year-on-year
- +6.66%

Social Media
Jobs Demand Trend in Basingstoke

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Basingstoke region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Basingstoke

Social Media
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Basingstoke region.

Social Media Salary Trend in Basingstoke

Social Media
Top 21 Related IT Skills in Basingstoke

For the 6 months to 19 September 2014, IT jobs across the Basingstoke region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 3 (100.00%) HTML
1 3 (100.00%) CSS
1 3 (100.00%) HTML5
2 2 (66.67%) Web Design
2 2 (66.67%) Marketing
2 2 (66.67%) Photoshop
2 2 (66.67%) Risk Management
2 2 (66.67%) E-Commerce
2 2 (66.67%) Dreamweaver
2 2 (66.67%) Adobe
2 2 (66.67%) Salesforce.com
3 1 (33.33%) JavaScript
3 1 (33.33%) PHP
3 1 (33.33%) MySQL
3 1 (33.33%) CMS
3 1 (33.33%) Games
3 1 (33.33%) MVC
3 1 (33.33%) OO
3 1 (33.33%) jQuery
3 1 (33.33%) CSS3
3 1 (33.33%) OO PHP

Social Media
Top Related IT Skills in Basingstoke by Category

For the 6 months to 19 September 2014, IT jobs across the Basingstoke region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 1 (33.33%) CMS
Applications
1 2 (66.67%) Photoshop
Database & Business Intelligence
1 1 (33.33%) MySQL
Development Applications
1 2 (66.67%) Dreamweaver
General
1 2 (66.67%) Marketing
2 1 (33.33%) Games
Job Titles
1 2 (66.67%) Support Analyst
1 2 (66.67%) Analyst
2 1 (33.33%) Web Developer
2 1 (33.33%) Senior Developer
2 1 (33.33%) Developer
2 1 (33.33%) Senior Web Developer
2 1 (33.33%) PHP Developer
2 1 (33.33%) PHP Web Developer
2 1 (33.33%) Senior PHP Developer
2 1 (33.33%) Senior PHP Web Developer
2 1 (33.33%) Mid-Level PHP Developer
Libraries, Frameworks & Software Standards
1 3 (100.00%) HTML
1 3 (100.00%) CSS
1 3 (100.00%) HTML5
2 1 (33.33%) CSS3
2 1 (33.33%) jQuery
Processes & Methodologies
1 2 (66.67%) E-Commerce
1 2 (66.67%) Risk Management
1 2 (66.67%) Web Design
2 1 (33.33%) OO PHP
2 1 (33.33%) MVC
2 1 (33.33%) OO
Programming Languages
1 1 (33.33%) JavaScript
1 1 (33.33%) PHP
Vendors
1 2 (66.67%) Adobe
1 2 (66.67%) Salesforce.com