The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Basingstoke region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Social Media
Rank 55 72 -
Rank change year-on-year
+17 -
Permanent jobs citing Social Media 7 2 0
As % of all permanent IT jobs located in Basingstoke 1.33% 0.34% -
As % of the Miscellaneous category 3.40% 0.98% -
Number of salaries quoted 6 2 0
Average salary £42,500 £45,000 -
Average salary % change year-on-year
-5.55% -
UK excluding London average salary £40,000 £37,500 £35,000
% change year-on-year
+6.66% +7.14%
Social Media
Hampshire

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Basingstoke region.

Miscellaneous Category
Basingstoke
Permanent IT job ads with a match in the
Miscellaneous category
206 204 177
As % of all permanent IT jobs located in Basingstoke 39.16% 34.63% 35.47%
Number of salaries quoted 176 154 132
Average salary £45,000 £40,000 £35,000
Average salary % change year-on-year
+12.50% +14.28%
90% offered a salary of more than £30,500 £24,500 £22,500
10% offered a salary of more than £60,000 £56,800 £50,000
UK excluding London average salary £42,500 £40,000 £40,000
% change year-on-year
+6.25% -

Social Media
Jobs Demand Trend in Basingstoke

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Basingstoke region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Basingstoke

Social Media
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Basingstoke region.

Social Media Salary Trend in Basingstoke

Social Media
Salary Histogram in Basingstoke

This chart provides a salary histogram for IT jobs citing Social Media across the Basingstoke region over the 3 months to 5 February 2016.

Social Media Salary Histogram in Basingstoke

Social Media
Top 30 Related IT Skills in Basingstoke

For the 6 months to 5 February 2016, IT jobs across the Basingstoke region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 10 (90.91%) Google
1 10 (90.91%) Marketing
1 10 (90.91%) Google Analytics
1 10 (90.91%) Analytics
2 9 (81.82%) Pay per click
3 8 (72.73%) Advertising
3 8 (72.73%) Content Management
3 8 (72.73%) Email Marketing
4 6 (54.55%) SEO
5 4 (36.36%) Customer Engagement
5 4 (36.36%) Blog
6 2 (18.18%) Digital Marketing
6 2 (18.18%) User Experience
7 1 (9.09%) Digital Content Management
7 1 (9.09%) Google Tag Manager
7 1 (9.09%) Marketing Analytics
7 1 (9.09%) SoapUI
7 1 (9.09%) Tableau
7 1 (9.09%) Marketing Strategy
7 1 (9.09%) Link Building
7 1 (9.09%) Selenium
7 1 (9.09%) Web Analytics
7 1 (9.09%) CMS
7 1 (9.09%) Degree
7 1 (9.09%) Copywriting
7 1 (9.09%) C#
7 1 (9.09%) HTML
7 1 (9.09%) SQL
7 1 (9.09%) .NET
7 1 (9.09%) Photoshop

Social Media
Top Related IT Skills in Basingstoke by Category

For the 6 months to 5 February 2016, IT jobs across the Basingstoke region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 1 (9.09%) CMS
Applications
1 1 (9.09%) MS Excel
1 1 (9.09%) MS Office
1 1 (9.09%) Photoshop
Cloud Services
1 10 (90.91%) Google Analytics
2 1 (9.09%) Google Tag Manager
Development Applications
1 1 (9.09%) Dreamweaver
1 1 (9.09%) HP UFT
1 1 (9.09%) Selenium
1 1 (9.09%) SoapUI
General
1 10 (90.91%) Marketing
2 8 (72.73%) Advertising
Job Titles
1 9 (81.82%) Content Manager
1 9 (81.82%) Digital Content Manager
2 5 (45.45%) SEO Manager
3 1 (9.09%) Head of Development
Libraries, Frameworks & Software Standards
1 1 (9.09%) .NET
1 1 (9.09%) HTML
1 1 (9.09%) SOAP
Miscellaneous
1 4 (36.36%) Blog
2 2 (18.18%) User Experience
3 1 (9.09%) Copywriting
Processes & Methodologies
1 10 (90.91%) Analytics
2 9 (81.82%) Pay per click
3 8 (72.73%) Content Management
3 8 (72.73%) Email Marketing
4 6 (54.55%) SEO
5 4 (36.36%) Customer Engagement
6 2 (18.18%) Digital Marketing
7 1 (9.09%) B2C
7 1 (9.09%) CRM
7 1 (9.09%) Digital Content Management
7 1 (9.09%) E-Commerce
7 1 (9.09%) Link Building
7 1 (9.09%) Marketing Analytics
7 1 (9.09%) Marketing Strategy
7 1 (9.09%) Web Analytics
Programming Languages
1 1 (9.09%) C#
1 1 (9.09%) SQL
Qualifications
1 1 (9.09%) Degree
Vendors
1 10 (90.91%) Google
2 1 (9.09%) Tableau