The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Hampshire region. Included is a guide to the salaries offered in IT jobs that have cited Social Media over the 3 months to 18 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
18 Jan 2017
Same period 2016 Same period 2015
Social Media
South East / Hampshire
Rank 96 136 174
Rank change year-on-year
+40 +38
Permanent jobs citing Social Media 73 41 18
As % of all permanent IT jobs located in Hampshire 2.46% 1.26% 0.49%
As % of the Miscellaneous category 7.20% 3.31% 1.31%
Number of salaries quoted 30 31 17
Median salary £30,000 £50,000 £37,500
Median salary % change year-on-year
-40.00% +33.33%
90% offered a salary of more than £23,350 £27,500 £23,600
10% offered a salary of more than £40,000 £52,500 £47,500
UK excluding London median salary £32,500 £37,500 £37,500
% change year-on-year
-13.33% -

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Hampshire region.

Miscellaneous Category
Hampshire
Permanent IT job ads with a match in the
Miscellaneous category
1014 1238 1370
As % of all permanent IT jobs located in Hampshire 34.13% 38.01% 36.92%
Number of salaries quoted 791 1050 1172
Median salary £40,000 £44,000 £40,000
Median salary % change year-on-year
-9.09% +10.00%
90% offered a salary of more than £24,500 £27,500 £25,000
10% offered a salary of more than £58,650 £55,000 £60,000
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Social Media
Jobs Demand Trend in Hampshire

The demand trend of job ads across the Hampshire region citing Social Media as a proportion of all IT jobs with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in Hampshire

Social Media
Salary Trend in Hampshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Hampshire region.

Social Media Salary Trend in Hampshire

Social Media
Salary Histogram in Hampshire

This chart provides a salary histogram for IT jobs citing Social Media across the Hampshire region over the 3 months to 18 January 2017.

Social Media Salary Histogram in Hampshire

Social Media
Job Locations in Hampshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Hampshire region over the 3 months to 18 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Southampton +51 46 £33,500 -21.17%
Andover - 11 £30,000 - 1
Portsmouth -3 8 £40,000 -20.00% 4
Basingstoke -1 5 £26,000 -38.82%
Eastleigh - 2 £22,000 -
Social Media
South East

Social Media
Top 30 Related IT Skills in Hampshire

For the 6 months to 18 January 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Hampshire region with a requirement for Social Media.

1 67 (77.91%) Marketing
2 53 (61.63%) Digital Marketing
3 51 (59.30%) SEO
4 48 (55.81%) Pay per click
5 43 (50.00%) Google
5 43 (50.00%) E-Commerce
6 42 (48.84%) Advertising
7 38 (44.19%) Email Marketing
7 38 (44.19%) Analytics
8 37 (43.02%) Google Analytics
9 34 (39.53%) Display Advertising
10 23 (26.74%) Web Analytics
11 21 (24.42%) Digital Media
12 19 (22.09%) MVC
13 18 (20.93%) JavaScript
13 18 (20.93%) MS Excel
13 18 (20.93%) jQuery
14 17 (19.77%) Twitter
15 15 (17.44%) Facebook
15 15 (17.44%) Web Development
16 14 (16.28%) PHP
16 14 (16.28%) User Experience
17 12 (13.95%) HTML
17 12 (13.95%) AdWords
17 12 (13.95%) Digital Analytics
17 12 (13.95%) Creative Problem-Solving
18 11 (12.79%) Kohana
18 11 (12.79%) Degree
18 11 (12.79%) Symfony
18 11 (12.79%) Zend

Social Media
Top Related IT Skills in Hampshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (8.14%) IIS
2 5 (5.81%) CMS
3 3 (3.49%) Joomla!
3 3 (3.49%) WordPress
4 1 (1.16%) SAS
Applications
1 18 (20.93%) MS Excel
2 10 (11.63%) MS Office
3 6 (6.98%) MS PowerPoint
4 3 (3.49%) Photoshop
5 1 (1.16%) SPSS
Business Applications
1 2 (2.33%) Eloqua
2 1 (1.16%) WebTrends
Cloud Services
1 37 (43.02%) Google Analytics
2 12 (13.95%) AdWords
3 10 (11.63%) Adobe Analytics
4 3 (3.49%) MailChimp
Database & Business Intelligence
1 11 (12.79%) MySQL
2 8 (9.30%) SQL Server
3 1 (1.16%) Big Data
Development Applications
1 7 (8.14%) Git (software)
2 2 (2.33%) Dreamweaver
General
1 67 (77.91%) Marketing
2 42 (48.84%) Advertising
3 2 (2.33%) Brand Awareness
4 1 (1.16%) Banking
4 1 (1.16%) Finance
4 1 (1.16%) Retail
4 1 (1.16%) Telecoms
Job Titles
1 32 (37.21%) Developer
2 14 (16.28%) Marketing Executive
3 13 (15.12%) Web Developer
4 12 (13.95%) Junior
4 12 (13.95%) Senior Developer
4 12 (13.95%) Senior Web Developer
5 11 (12.79%) Junior Developer
5 11 (12.79%) PHP Developer
6 10 (11.63%) Junior PHP Developer
6 10 (11.63%) PPC Executive
6 10 (11.63%) Search Marketing Executive
6 10 (11.63%) Senior Marketing Executive
7 9 (10.47%) Digital Marketing Manager
7 9 (10.47%) Marketing Manager
7 9 (10.47%) Online Trading Manager
8 8 (9.30%) Senior Digital Marketing Manager
8 8 (9.30%) Senior Manager
8 8 (9.30%) Senior Marketing Manager
9 7 (8.14%) C# Developer
9 7 (8.14%) Software Developer
Libraries, Frameworks & Software Standards
1 18 (20.93%) jQuery
2 12 (13.95%) HTML
3 11 (12.79%) Kohana
3 11 (12.79%) Symfony
4 10 (11.63%) CSS
5 8 (9.30%) .NET
5 8 (9.30%) ASP.NET
6 7 (8.14%) Ajax
6 7 (8.14%) ASP.NET MVC
6 7 (8.14%) CSS3
6 7 (8.14%) HTML5
6 7 (8.14%) LINQ
6 7 (8.14%) REST
6 7 (8.14%) SOAP
6 7 (8.14%) WCF
6 7 (8.14%) Web Services
6 7 (8.14%) XHTML
7 2 (2.33%) COM
8 1 (1.16%) Semantic HTML
Miscellaneous
1 21 (24.42%) Digital Media
2 14 (16.28%) User Experience
3 3 (3.49%) Blog
4 2 (2.33%) Analytical Skills
4 2 (2.33%) Copywriting
5 1 (1.16%) Credit Risk
5 1 (1.16%) Visualisation
Processes & Methodologies
1 53 (61.63%) Digital Marketing
2 51 (59.30%) SEO
3 48 (55.81%) Pay per click
4 43 (50.00%) E-Commerce
5 38 (44.19%) Analytics
5 38 (44.19%) Email Marketing
6 34 (39.53%) Display Advertising
7 23 (26.74%) Web Analytics
8 19 (22.09%) MVC
9 15 (17.44%) Web Development
10 12 (13.95%) Creative Problem-Solving
10 12 (13.95%) Digital Analytics
11 11 (12.79%) OO
11 11 (12.79%) OOP
12 10 (11.63%) Data Analysis
13 8 (9.30%) Affiliate Network
13 8 (9.30%) Planning and Forecasting
13 8 (9.30%) Strategic Planning
14 7 (8.14%) SOLID
14 7 (8.14%) Web Accessibility
Programming Languages
1 18 (20.93%) JavaScript
2 14 (16.28%) PHP
3 9 (10.47%) SQL
4 8 (9.30%) C#
Qualifications
1 11 (12.79%) Degree
Vendors
1 43 (50.00%) Google
2 17 (19.77%) Twitter
3 15 (17.44%) Facebook
4 11 (12.79%) Zend
5 10 (11.63%) Adobe
6 8 (9.30%) Salesforce.com
7 3 (3.49%) Microsoft
8 2 (2.33%) Marketo
8 2 (2.33%) Pardot
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