The first table below looks at the demand for Pay per click skills in IT jobs advertised for the Berkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 24 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Berkshire region.

Location
3 months to
24 May 2013
Same period 2012 Same period 2011
Pay per click (PPC)
Rank 204 220 196
Rank change year-on-year
+16 -24
Permanent jobs citing Pay per click 15 2 14
As % of all permanent IT jobs located in Berkshire 0.288% 0.032% 0.269%
As % of the Processes & Methodologies category 0.415% 0.046% 0.392%
Number of salaries quoted 8 2 13
Average salary £30,000 £30,000 £35,000
Average salary % change year-on-year
- -14.28%
90% offered a salary of more than £28,800 £26,000 £32,500
10% offered a salary of more than £48,250 £34,000 £50,000
UK excluding London average salary £30,000 £28,000 £29,000
% change year-on-year
+7.14% -3.44%
All Processes & Methodologies
Berkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
3616 4322 3571
As % of all permanent IT jobs located in Berkshire 69.40% 70.15% 68.66%
Number of salaries quoted 2772 3644 2972
Average salary £47,000 £45,000 £45,000
Average salary % change year-on-year
+4.44% -
90% offered a salary of more than £32,500 £31,500 £30,000
10% offered a salary of more than £70,000 £67,500 £65,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
Pay per click
South East

Pay per click
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Berkshire region as a proportion of the total demand within the Processes & Methodologies category.

Berkshire Pay per click Jobs Demand Trend

Pay per click
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Berkshire region.

Berkshire Pay per click Salary Trend

Pay per click
Salary Histogram

This chart provides a salary histogram for IT jobs citing Pay per click across the Berkshire region over the 3 months to 24 May 2013.

Berkshire Pay per click Salary Histogram

Pay per click
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the Berkshire region over the 3 months to 24 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Bracknell - 7 £28,000 -
Slough - 3 £30,000 -
Newbury - 1 £50,000 -
Pay per click
South East

Pay per click
Top 30 Related IT Skills

For the 6 months to 24 May 2013, IT jobs across the Berkshire region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 21 (95.45%) Marketing
2 19 (86.36%) SEO
3 12 (54.55%) E-Commerce
4 10 (45.45%) Social Media
4 10 (45.45%) Marketing Strategy
5 9 (40.91%) Google
6 8 (36.36%) Digital Marketing
6 8 (36.36%) Online Marketing
7 7 (31.82%) HTML
8 6 (27.27%) Photoshop
8 6 (27.27%) Adobe Illustrator
8 6 (27.27%) Finance
8 6 (27.27%) Retail
8 6 (27.27%) Email Marketing
9 5 (22.73%) Degree
9 5 (22.73%) Advertising
9 5 (22.73%) Project Management
10 4 (18.18%) French Language
11 2 (9.091%) Flash
11 2 (9.091%) Analytics
12 1 (4.545%) MS Excel
12 1 (4.545%) CRM
12 1 (4.545%) JavaScript
12 1 (4.545%) Business Intelligence
12 1 (4.545%) Adobe
12 1 (4.545%) Multimedia
12 1 (4.545%) Social Network
12 1 (4.545%) Google Analytics
12 1 (4.545%) Web Analytics
12 1 (4.545%) Graphic Design

Pay per click
Top Related IT Skills by Category

For the 6 months to 24 May 2013, IT jobs across the Berkshire region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Development
1 7 (31.82%) HTML
2 2 (9.091%) Flash
Applications
1 6 (27.27%) Photoshop
1 6 (27.27%) Adobe Illustrator
2 1 (4.545%) MS Excel
Business Applications
1 1 (4.545%) Google Analytics
General
1 21 (95.45%) Marketing
2 6 (27.27%) Finance
2 6 (27.27%) Retail
3 5 (22.73%) Advertising
4 4 (18.18%) French Language
5 1 (4.545%) Multimedia
Job Titles
1 11 (50.00%) Marketing Manager
2 10 (45.45%) E-Commerce Manager
3 9 (40.91%) PPC Manager
3 9 (40.91%) PPC Analyst
3 9 (40.91%) PPC Executive
3 9 (40.91%) PPC Specialist
4 4 (18.18%) Account Manager
5 1 (4.545%) Campaign Manager
5 1 (4.545%) Head of Search
5 1 (4.545%) Campaign Executive
5 1 (4.545%) Digital Marketing Executive
5 1 (4.545%) Graphic Designer
5 1 (4.545%) Web Manager
5 1 (4.545%) Marketing Executive
5 1 (4.545%) Search Manager
5 1 (4.545%) Designer
Miscellaneous
1 10 (45.45%) Social Media
2 1 (4.545%) Social Network
2 1 (4.545%) Graphic Design
Processes & Methodologies
1 19 (86.36%) SEO
2 12 (54.55%) E-Commerce
3 10 (45.45%) Marketing Strategy
4 8 (36.36%) Digital Marketing
4 8 (36.36%) Online Marketing
5 6 (27.27%) Email Marketing
6 5 (22.73%) Project Management
7 2 (9.091%) Analytics
8 1 (4.545%) CRM
8 1 (4.545%) Business Intelligence
8 1 (4.545%) Web Analytics
8 1 (4.545%) Time Management
Programming Languages
1 1 (4.545%) JavaScript
Qualifications
1 5 (22.73%) Degree
Vendors
1 9 (40.91%) Google
2 1 (4.545%) Adobe
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