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The table below looks at the demand for Pay per click (PPC) skills within the Berkshire region with a comparison to our Processes & Methodologies category. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 7 October 2008 with a comparison to the same period last year.
 Pay per click (PPC) |
| 3 months to
7 Oct 2008 | Same period last year |
| Rank | 255 | 282 |
| Rank change on same period last year |  +27 |
| Matching permanent IT job ads | 1 | 3 |
| As % of all UK permanent IT job ads sampled | 0.001 % | 0.001 % |
| As % of the category below | 0.018 % | 0.042 % |
| Salaries quoted | 1 | 3 |
| Average minimum salary | £25,000 | £31,000 |
| Average salary | £35,000 | £36,000 |
| % change on same period last year | -2.77 % |
| Average maximum salary | £45,000 | £41,000 |
| UK excluding London average salary | £29,054 | £31,164 |
| % change on same period last year | -6.77 % |
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| Matching permanent IT job ads | 5505 | 7063 |
| As % of all UK permanent IT job ads sampled | 3.213 % | 3.028 % |
| Salaries quoted | 4600 | 5569 |
| Average minimum salary | £42,182 | £43,016 |
| Average salary | £46,100 | £46,743 |
| % change on same period last year | -1.37 % |
| Average maximum salary | £50,018 | £50,471 |
| UK excluding London average salary | £42,638 | £44,224 |
| % change on same period last year | -3.58 % |
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Pay per click
Demand TrendThe chart provides a 3-month moving total beginning in 2004 of permanent IT jobs citing Pay per click across the Berkshire region as a proportion of the total demand within the Processes & Methodologies category.
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