The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Berkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 29 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 May 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 188 205 206
Rank change year-on-year
+17 +1
Permanent jobs citing Pay per click 19 10 15
As % of all permanent IT jobs located in Berkshire 0.38% 0.18% 0.28%
As % of the Processes & Methodologies category 0.47% 0.24% 0.39%
Number of salaries quoted 16 5 8
Average salary £50,000 £35,000 £30,000
Average salary % change year-on-year
+42.85% +16.66%
UK excluding London average salary £27,750 £29,000 £30,000
% change year-on-year
-4.31% -3.33%
Pay per click
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Berkshire region.

Processes & Methodologies Category
Berkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
4028 4219 3893
As % of all permanent IT jobs located in Berkshire 81.28% 76.57% 73.37%
Number of salaries quoted 2923 2975 3023
Average salary £55,000 £50,000 £46,500
Average salary % change year-on-year
+10.00% +7.52%
90% offered a salary of more than £35,000 £32,500 £32,500
10% offered a salary of more than £75,000 £70,000 £70,000
UK excluding London average salary £44,500 £42,500 £40,000
% change year-on-year
+4.70% +6.25%

Pay per click
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Berkshire region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Berkshire

Pay per click
Salary Trend in Berkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Berkshire region.

Pay per click Salary Trend in Berkshire

Pay per click
Salary Histogram in Berkshire

This chart provides a salary histogram for IT jobs citing Pay per click across the Berkshire region over the 3 months to 29 May 2015.

Pay per click Salary Histogram in Berkshire

Pay per click
Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the Berkshire region over the 3 months to 29 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Slough +8 11 £50,000 -
Bracknell - 2 - -
Reading - 1 - -
Pay per click
South East

Pay per click
Top 30 Related IT Skills in Berkshire

For the 6 months to 29 May 2015, IT jobs across the Berkshire region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 24 (85.71%) SEO
2 16 (57.14%) Marketing
3 11 (39.29%) Social Media
4 10 (35.71%) User Experience
4 10 (35.71%) Google
5 7 (25.00%) Analytics
5 7 (25.00%) Copywriting
6 6 (21.43%) Degree
6 6 (21.43%) HTML
6 6 (21.43%) CSS
6 6 (21.43%) MS Excel
7 5 (17.86%) Photoshop
7 5 (17.86%) B2B
7 5 (17.86%) Microsoft
7 5 (17.86%) Google Analytics
7 5 (17.86%) Marketo
8 4 (14.29%) Social Media Monitoring
8 4 (14.29%) Digital Media
8 4 (14.29%) Web Development
9 3 (10.71%) Digital Marketing
9 3 (10.71%) Multivariate Testing
9 3 (10.71%) Online Marketing
9 3 (10.71%) Web Marketing
9 3 (10.71%) Analytical Skills
9 3 (10.71%) Magnolia
9 3 (10.71%) Project Management
9 3 (10.71%) Agile Software Development
9 3 (10.71%) Retail
9 3 (10.71%) Project Planning
9 3 (10.71%) Migration

Pay per click
Top Related IT Skills in Berkshire by Category

For the 6 months to 29 May 2015, IT jobs across the Berkshire region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 3 (10.71%) Magnolia
1 3 (10.71%) CMS
Applications
1 6 (21.43%) MS Excel
2 5 (17.86%) Photoshop
3 1 (3.57%) MS Office
3 1 (3.57%) MS PowerPoint
Cloud Services
1 5 (17.86%) Google Analytics
General
1 16 (57.14%) Marketing
2 3 (10.71%) Retail
3 2 (7.14%) Finance
3 2 (7.14%) Advertising
Job Titles
1 11 (39.29%) PPC Specialist
1 11 (39.29%) PPC Manager
1 11 (39.29%) PPC Analyst
1 11 (39.29%) PPC Executive
2 6 (21.43%) Marketing Executive
2 6 (21.43%) Marketing Manager
3 3 (10.71%) Programme Manager
4 2 (7.14%) Senior Manager
4 2 (7.14%) Digital Marketing Executive
5 1 (3.57%) Marketing Analyst
5 1 (3.57%) Campaign Manager
5 1 (3.57%) Online Marketing Analyst
5 1 (3.57%) Campaign Marketing Manager
5 1 (3.57%) Analyst
5 1 (3.57%) Sales Executive
5 1 (3.57%) Graduate
5 1 (3.57%) Web Manager
5 1 (3.57%) Sales Manager
Libraries, Frameworks & Software Standards
1 6 (21.43%) HTML
1 6 (21.43%) CSS
Miscellaneous
1 11 (39.29%) Social Media
2 10 (35.71%) User Experience
3 7 (25.00%) Copywriting
4 4 (14.29%) Digital Media
5 3 (10.71%) Analytical Skills
6 2 (7.14%) FMCG
6 2 (7.14%) Blog
Processes & Methodologies
1 24 (85.71%) SEO
2 7 (25.00%) Analytics
3 5 (17.86%) B2B
4 4 (14.29%) Social Media Monitoring
4 4 (14.29%) Web Development
5 3 (10.71%) Digital Marketing
5 3 (10.71%) Multivariate Testing
5 3 (10.71%) Online Marketing
5 3 (10.71%) Web Marketing
5 3 (10.71%) Project Management
5 3 (10.71%) Agile Software Development
5 3 (10.71%) Project Planning
5 3 (10.71%) Migration
5 3 (10.71%) Scrum
5 3 (10.71%) Programme Management
6 2 (7.14%) Web Analytics
6 2 (7.14%) B2C
6 2 (7.14%) Customer Engagement
7 1 (3.57%) Creative Marketing
7 1 (3.57%) CRM
Programming Languages
1 1 (3.57%) PHP
1 1 (3.57%) SQL
Qualifications
1 6 (21.43%) Degree
Vendors
1 10 (35.71%) Google
2 5 (17.86%) Microsoft
2 5 (17.86%) Marketo
3 2 (7.14%) Adobe
3 2 (7.14%) DoubleClick
4 1 (3.57%) Eloqua
4 1 (3.57%) Twitter
4 1 (3.57%) HubSpot