The first table below looks at the demand for Pay per click skills in IT jobs advertised for the Berkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Berkshire region.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 197 216 223
Rank change year-on-year
+19 +7
Permanent jobs citing Pay per click 29 7 6
As % of all permanent IT jobs located in Berkshire 0.49% 0.13% 0.097%
As % of the Processes & Methodologies category 0.66% 0.18% 0.14%
Number of salaries quoted 7 6 6
Average salary £35,000 £30,500 £26,000
Average salary % change year-on-year
+14.75% +17.30%
90% offered a salary of more than £32,600 £28,500 £25,000
10% offered a salary of more than £41,000 £48,750 £28,750
UK excluding London average salary £30,000 £30,000 £28,000
% change year-on-year
- +7.14%
Processes & Methodologies Category
Berkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
4388 3860 4442
As % of all permanent IT jobs located in Berkshire 74.59% 72.52% 71.54%
Number of salaries quoted 3120 2900 3789
Average salary £48,500 £45,600 £45,000
Average salary % change year-on-year
+6.35% +1.33%
90% offered a salary of more than £32,500 £32,000 £31,000
10% offered a salary of more than £70,000 £65,600 £65,000
UK excluding London average salary £42,500 £40,000 £40,500
% change year-on-year
+6.25% -1.23%
Pay per click
South East

Pay per click
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Berkshire region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Berkshire

Pay per click
Salary Trend in Berkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Berkshire region.

Pay per click Salary Trend in Berkshire

Pay per click
Salary Histogram in Berkshire

This chart provides a salary histogram for IT jobs citing Pay per click across the Berkshire region over the 3 months to 18 April 2014.

Pay per click Salary Histogram in Berkshire

Pay per click
Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the Berkshire region over the 3 months to 18 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Find
Job
Vacancies
Bracknell - 15 - -
Slough +2 5 - -
Maidenhead - 5 £35,000 -
Windsor - 2 £41,250 - 1
Pay per click
South East

Pay per click
Top 30 Related IT Skills in Berkshire

For the 6 months to 18 April 2014, IT jobs across the Berkshire region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 47 (95.92%) Marketing
2 38 (77.55%) SEO
3 36 (73.47%) Digital Marketing
4 33 (67.35%) Analytics
5 26 (53.06%) Advertising
5 26 (53.06%) E-Commerce
6 18 (36.73%) Google
7 15 (30.61%) Online Marketing
8 14 (28.57%) Email Marketing
9 13 (26.53%) Google Analytics
9 13 (26.53%) HTML
10 11 (22.45%) CRM
10 11 (22.45%) CMS
10 11 (22.45%) Social Media
11 10 (20.41%) Retail
11 10 (20.41%) Strategic Planning
11 10 (20.41%) Web Analytics
11 10 (20.41%) PPP
12 8 (16.33%) Yahoo!
12 8 (16.33%) Facebook
12 8 (16.33%) Web Development
13 7 (14.29%) Degree
13 7 (14.29%) B2B
14 5 (10.20%) German Language
14 5 (10.20%) Business Development
14 5 (10.20%) Marketing Strategy
14 5 (10.20%) Social Media Marketing
14 5 (10.20%) Digital Media
14 5 (10.20%) Data Protection
14 5 (10.20%) FMCG

Pay per click
Top Related IT Skills in Berkshire by Category

For the 6 months to 18 April 2014, IT jobs across the Berkshire region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 11 (22.45%) CMS
2 4 (8.16%) SharePoint
3 1 (2.04%) concrete5
Business Applications
1 13 (26.53%) Google Analytics
2 1 (2.04%) Magento
Cloud Services
1 2 (4.08%) Basecamp
Communications & Networking
1 10 (20.41%) PPP
2 2 (4.08%) Internet
General
1 47 (95.92%) Marketing
2 26 (53.06%) Advertising
3 10 (20.41%) Retail
4 5 (10.20%) German Language
Job Titles
1 25 (51.02%) Marketing Manager
2 15 (30.61%) Digital Marketing Manager
2 15 (30.61%) PPC Specialist
2 15 (30.61%) PPC Manager
2 15 (30.61%) PPC Analyst
2 15 (30.61%) PPC Executive
3 10 (20.41%) Senior Manager
4 6 (12.24%) Marketing Executive
5 5 (10.20%) Online Marketing Manager
5 5 (10.20%) Digital Marketing Executive
5 5 (10.20%) E-Commerce Manager
6 3 (6.12%) Account Manager
7 2 (4.08%) Designer
7 2 (4.08%) Web Designer
7 2 (4.08%) Web Editor
7 2 (4.08%) Content Editor
7 2 (4.08%) Project Manager
8 1 (2.04%) Developer
8 1 (2.04%) Senior Developer
8 1 (2.04%) Senior PHP Developer
Libraries, Frameworks & Software Standards
1 13 (26.53%) HTML
2 3 (6.12%) CSS
3 1 (2.04%) XML
3 1 (2.04%) JSON
3 1 (2.04%) Symfony
3 1 (2.04%) jQuery
Miscellaneous
1 11 (22.45%) Social Media
2 5 (10.20%) Digital Media
2 5 (10.20%) FMCG
2 5 (10.20%) Management Information System
3 1 (2.04%) Mobile App
3 1 (2.04%) Computer Science
3 1 (2.04%) Copywriting
Operating Systems
1 1 (2.04%) Linux
Processes & Methodologies
1 38 (77.55%) SEO
2 36 (73.47%) Digital Marketing
3 33 (67.35%) Analytics
4 26 (53.06%) E-Commerce
5 15 (30.61%) Online Marketing
6 14 (28.57%) Email Marketing
7 11 (22.45%) CRM
8 10 (20.41%) Strategic Planning
8 10 (20.41%) Web Analytics
9 8 (16.33%) Web Development
10 7 (14.29%) B2B
11 5 (10.20%) Business Development
11 5 (10.20%) Marketing Strategy
11 5 (10.20%) Social Media Marketing
11 5 (10.20%) Data Protection
11 5 (10.20%) Web Marketing
11 5 (10.20%) Content Management
12 3 (6.12%) Marketing Management
13 2 (4.08%) Multivariate Testing
13 2 (4.08%) Agile Software Development
Programming Languages
1 1 (2.04%) JavaScript
1 1 (2.04%) PHP
Qualifications
1 7 (14.29%) Degree
Quality Assurance & Compliance
1 1 (2.04%) QA
Vendors
1 18 (36.73%) Google
2 8 (16.33%) Yahoo!
2 8 (16.33%) Facebook
3 1 (2.04%) BT
3 1 (2.04%) Twitter