The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Berkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 212 224 222
Rank change year-on-year
+12 -2
Permanent jobs citing Pay per click 13 4 7
As % of all permanent IT jobs located in Berkshire 0.22% 0.071% 0.13%
As % of the Processes & Methodologies category 0.28% 0.093% 0.17%
Number of salaries quoted 7 4 6
Average salary £25,000 £31,250 £53,750
Average salary % change year-on-year
-20.00% -41.86%
UK excluding London average salary £28,000 £30,000 £26,125
% change year-on-year
-6.66% +14.83%
Pay per click
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Berkshire region.

Processes & Methodologies Category
Berkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
4595 4287 4230
As % of all permanent IT jobs located in Berkshire 77.62% 76.35% 76.70%
Number of salaries quoted 3064 3216 3481
Average salary £50,000 £47,500 £47,500
Average salary % change year-on-year
+5.26% -
90% offered a salary of more than £30,000 £32,500 £30,000
10% offered a salary of more than £75,000 £65,000 £70,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Pay per click
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Berkshire region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Berkshire

Pay per click
Salary Trend in Berkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Berkshire region.

Pay per click Salary Trend in Berkshire

Pay per click
Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the Berkshire region over the 3 months to 19 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading - 5 £37,500 -
Maidenhead - 4 £25,000 -
Slough +8 3 £32,500 +44.44%
Pay per click
South East

Pay per click
Top 30 Related IT Skills in Berkshire

For the 6 months to 19 September 2014, IT jobs across the Berkshire region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 17 (77.27%) SEO
2 16 (72.73%) Analytics
3 15 (68.18%) Marketing
4 11 (50.00%) Digital Marketing
4 11 (50.00%) Advertising
5 10 (45.45%) Google
6 9 (40.91%) Google Analytics
6 9 (40.91%) Social Media
6 9 (40.91%) CMS
7 8 (36.36%) HTML
8 7 (31.82%) Drupal
9 6 (27.27%) Online Marketing
10 5 (22.73%) Degree
10 5 (22.73%) CSS
11 4 (18.18%) MySQL
11 4 (18.18%) Photoshop
11 4 (18.18%) JavaScript
11 4 (18.18%) PHP
11 4 (18.18%) E-Commerce
11 4 (18.18%) Adobe
11 4 (18.18%) Adobe Illustrator
11 4 (18.18%) MVC
11 4 (18.18%) jQuery
11 4 (18.18%) WordPress
11 4 (18.18%) Magento
11 4 (18.18%) Git (software)
11 4 (18.18%) CSS3
11 4 (18.18%) Laravel
11 4 (18.18%) HTML5
11 4 (18.18%) HTML5 Canvas

Pay per click
Top Related IT Skills in Berkshire by Category

For the 6 months to 19 September 2014, IT jobs across the Berkshire region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 9 (40.91%) CMS
2 7 (31.82%) Drupal
3 4 (18.18%) WordPress
Applications
1 4 (18.18%) Photoshop
1 4 (18.18%) Adobe Illustrator
2 2 (9.09%) MS Excel
3 1 (4.55%) MS PowerPoint
Business Applications
1 9 (40.91%) Google Analytics
2 4 (18.18%) Magento
Cloud Services
1 3 (13.64%) Basecamp
Communications & Networking
1 3 (13.64%) PPP
1 3 (13.64%) Internet
2 1 (4.55%) SMS
Database & Business Intelligence
1 4 (18.18%) MySQL
2 2 (9.09%) Oracle BI EE
Development Applications
1 4 (18.18%) Git (software)
1 4 (18.18%) Grunt
General
1 15 (68.18%) Marketing
2 11 (50.00%) Advertising
3 2 (9.09%) Retail
3 2 (9.09%) Finance
4 1 (4.55%) Telecoms
4 1 (4.55%) Billing
Job Titles
1 6 (27.27%) Marketing Executive
1 6 (27.27%) Digital Marketing Executive
2 4 (18.18%) PPC Executive
2 4 (18.18%) PPC Manager
2 4 (18.18%) PPC Analyst
2 4 (18.18%) Front-End Developer
2 4 (18.18%) PPC Specialist
2 4 (18.18%) Developer
3 3 (13.64%) Marketing Manager
3 3 (13.64%) Project Manager
3 3 (13.64%) Digital Marketing Manager
4 2 (9.09%) Campaign Analyst
4 2 (9.09%) Analyst
4 2 (9.09%) Senior Manager
5 1 (4.55%) Web Designer
5 1 (4.55%) Account Manager
5 1 (4.55%) Web Editor
5 1 (4.55%) Senior Account Manager
5 1 (4.55%) Content Editor
5 1 (4.55%) Designer
Libraries, Frameworks & Software Standards
1 8 (36.36%) HTML
2 5 (22.73%) CSS
3 4 (18.18%) jQuery
3 4 (18.18%) HTML5
3 4 (18.18%) CSS3
3 4 (18.18%) Laravel
3 4 (18.18%) Sass
3 4 (18.18%) Semantic HTML
3 4 (18.18%) HTML5 Canvas
Miscellaneous
1 9 (40.91%) Social Media
2 4 (18.18%) Analytical Skills
3 2 (9.09%) Statistics
3 2 (9.09%) Mathematics
3 2 (9.09%) Computer Science
3 2 (9.09%) Copywriting
4 1 (4.55%) FMCG
4 1 (4.55%) Digital Media
Processes & Methodologies
1 17 (77.27%) SEO
2 16 (72.73%) Analytics
3 11 (50.00%) Digital Marketing
4 6 (27.27%) Online Marketing
5 4 (18.18%) MVC
5 4 (18.18%) E-Commerce
5 4 (18.18%) Marketing Analytics
6 3 (13.64%) Project Management
6 3 (13.64%) Agile Software Development
6 3 (13.64%) Direct Marketing
6 3 (13.64%) Multivariate Testing
6 3 (13.64%) Product Management
6 3 (13.64%) Social Media Marketing
7 2 (9.09%) Customer Insight
7 2 (9.09%) Content Management
7 2 (9.09%) Business Intelligence
7 2 (9.09%) Mentoring
8 1 (4.55%) B2B
8 1 (4.55%) CRM
8 1 (4.55%) Web Analytics
Programming Languages
1 4 (18.18%) JavaScript
1 4 (18.18%) PHP
2 2 (9.09%) SQL
Qualifications
1 5 (22.73%) Degree
Quality Assurance & Compliance
1 1 (4.55%) QA
Vendors
1 10 (45.45%) Google
2 4 (18.18%) Adobe
3 3 (13.64%) HubSpot
4 2 (9.09%) Twitter
4 2 (9.09%) Business Objects
4 2 (9.09%) Microsoft