The table below looks at the statistics for Pay per click skills in IT jobs advertised for the South East region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 29 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Jul 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 321 394 368
Rank change year-on-year
+73 -26
Permanent jobs citing Pay per click 122 64 78
As % of all permanent IT jobs located in the South East 0.59% 0.28% 0.35%
As % of the Processes & Methodologies category 0.71% 0.35% 0.46%
Number of salaries quoted 75 37 66
Average salary £30,000 £30,000 £32,500
Average salary % change year-on-year
- -7.69%
90% offered a salary of more than £21,500 £24,300 £25,000
10% offered a salary of more than £43,700 £37,500 £45,000
UK excluding London average salary £28,000 £26,250 £30,000
% change year-on-year
+6.66% -12.50%
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South East region.

Processes & Methodologies Category
South East
Permanent IT job ads with a match in the
Processes & Methodologies category
17218 18309 17003
As % of all permanent IT jobs located in the South East 82.88% 80.64% 76.77%
Number of salaries quoted 13977 14392 13857
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £30,500 £30,000 £30,000
10% offered a salary of more than £65,000 £65,000 £65,000
UK excluding London average salary £44,500 £42,500 £40,995
% change year-on-year
+4.70% +3.67%

Pay per click
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the South East region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the South East

Pay per click
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the South East region.

Pay per click Salary Trend in the South East

Pay per click
Salary Histogram in the South East

This chart provides a salary histogram for IT jobs citing Pay per click across the South East region over the 3 months to 29 July 2015.

Pay per click Salary Histogram in the South East

Pay per click
Job Locations in the South East

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the South East region over the 3 months to 29 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hampshire +39 35 £25,000 +14.94% 6
Kent +30 29 £42,500 +32.81%
East Sussex +30 14 £35,000 +29.62% 1
Surrey -7 14 £30,000 -1.63% 2
Berkshire +4 12 £35,500 +9.23% 1
Buckinghamshire - 8 £35,000 -
West Sussex -2 6 £35,000 +16.66%
Oxfordshire +15 4 £25,500 -15.00%
Pay per click
England

Pay per click
Top 30 Related IT Skills in the South East

For the 6 months to 29 July 2015, IT jobs across the South East region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 164 (90.11%) Marketing
2 153 (84.07%) SEO
3 116 (63.74%) Digital Marketing
4 102 (56.04%) Analytics
5 85 (46.70%) Google
6 71 (39.01%) Social Media
7 65 (35.71%) Google Analytics
8 58 (31.87%) E-Commerce
9 44 (24.18%) Microsoft
10 43 (23.63%) Analytical Skills
11 42 (23.08%) Advertising
12 40 (21.98%) Online Marketing
13 39 (21.43%) Retail
14 36 (19.78%) Project Management
15 28 (15.38%) HTML
16 27 (14.84%) Adobe
16 27 (14.84%) User Experience
17 26 (14.29%) MS Excel
18 25 (13.74%) MS Office
19 24 (13.19%) Photoshop
19 24 (13.19%) CSS
20 23 (12.64%) CRM
21 22 (12.09%) CMS
21 22 (12.09%) Facebook
22 20 (10.99%) Internet
23 19 (10.44%) Marketing Analytics
23 19 (10.44%) SaaS
24 17 (9.34%) Social Media Marketing
24 17 (9.34%) Content Management
25 15 (8.24%) Degree

Pay per click
Top Related IT Skills in the South East by Category

For the 6 months to 29 July 2015, IT jobs across the South East region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 22 (12.09%) CMS
2 6 (3.30%) Joomla!
2 6 (3.30%) WordPress
3 3 (1.65%) Umbraco
4 2 (1.10%) Magnolia
4 2 (1.10%) Drupal
5 1 (0.55%) PrestaShop
Applications
1 26 (14.29%) MS Excel
2 25 (13.74%) MS Office
3 24 (13.19%) Photoshop
4 9 (4.95%) Adobe After Effects
5 8 (4.40%) MS PowerPoint
6 7 (3.85%) Adobe Illustrator
6 7 (3.85%) InDesign
Business Applications
1 14 (7.69%) Magento
2 2 (1.10%) WebTrends
Cloud Services
1 65 (35.71%) Google Analytics
2 19 (10.44%) SaaS
3 6 (3.30%) Adobe Analytics
4 1 (0.55%) Amazon AWS
Communications & Networking
1 20 (10.99%) Internet
2 5 (2.75%) DNS
3 2 (1.10%) SMS
4 1 (0.55%) HTTP
Database & Business Intelligence
1 11 (6.04%) Big Data
2 8 (4.40%) MySQL
3 1 (0.55%) Data Warehouse
3 1 (0.55%) MongoDB
3 1 (0.55%) NoSQL
Development Applications
1 1 (0.55%) Git (software)
1 1 (0.55%) PHPUnit
General
1 164 (90.11%) Marketing
2 42 (23.08%) Advertising
3 39 (21.43%) Retail
4 11 (6.04%) Finance
5 5 (2.75%) Publishing
6 3 (1.65%) Pharmaceutical
7 1 (0.55%) Games
7 1 (0.55%) Aerospace
7 1 (0.55%) Manufacturing
Job Titles
1 68 (37.36%) PPC Specialist
1 68 (37.36%) PPC Manager
1 68 (37.36%) PPC Analyst
1 68 (37.36%) PPC Executive
2 26 (14.29%) Marketing Manager
3 25 (13.74%) Account Manager
3 25 (13.74%) Marketing Executive
4 19 (10.44%) Digital Marketing Executive
5 13 (7.14%) Analyst
6 12 (6.59%) Developer
7 11 (6.04%) Consultant
7 11 (6.04%) Sales Executive
7 11 (6.04%) Content Manager
8 10 (5.49%) Marketing Consultant
8 10 (5.49%) Digital Marketing Consultant
8 10 (5.49%) Campaign Manager
9 8 (4.40%) Marketing Assistant
9 8 (4.40%) Delivery Manager
9 8 (4.40%) Campaign Delivery Manager
10 6 (3.30%) Web Analyst
Libraries, Frameworks & Software Standards
1 28 (15.38%) HTML
2 24 (13.19%) CSS
3 3 (1.65%) .NET
3 3 (1.65%) ASP.NET
4 1 (0.55%) SOAP
4 1 (0.55%) Web Services
4 1 (0.55%) jQuery
4 1 (0.55%) REST
Miscellaneous
1 71 (39.01%) Social Media
2 43 (23.63%) Analytical Skills
3 27 (14.84%) User Experience
4 9 (4.95%) Mobile App
5 8 (4.40%) Digital Media
5 8 (4.40%) Copywriting
6 3 (1.65%) Social Network
7 2 (1.10%) Blog
7 2 (1.10%) Management Information System
8 1 (0.55%) 3D Graphics
8 1 (0.55%) Statistics
8 1 (0.55%) Graphic Design
8 1 (0.55%) Photography
8 1 (0.55%) Mathematics
8 1 (0.55%) FMCG
Operating Systems
1 7 (3.85%) Android
1 7 (3.85%) Apple iOS
2 5 (2.75%) Linux
2 5 (2.75%) CentOS
Processes & Methodologies
1 153 (84.07%) SEO
2 116 (63.74%) Digital Marketing
3 102 (56.04%) Analytics
4 58 (31.87%) E-Commerce
5 40 (21.98%) Online Marketing
6 36 (19.78%) Project Management
7 23 (12.64%) CRM
8 19 (10.44%) Marketing Analytics
9 17 (9.34%) Social Media Marketing
9 17 (9.34%) Content Management
10 14 (7.69%) Campaign Management
11 13 (7.14%) Email Marketing
11 13 (7.14%) Web Analytics
12 10 (5.49%) Service Delivery
12 10 (5.49%) Agile Software Development
12 10 (5.49%) Mobile Marketing
13 9 (4.95%) Responsive Web Design
14 8 (4.40%) Time Management
15 7 (3.85%) Data Protection
16 6 (3.30%) OpenUP
Programming Languages
1 8 (4.40%) JavaScript
1 8 (4.40%) PHP
2 3 (1.65%) SQL
2 3 (1.65%) C#
3 2 (1.10%) C
4 1 (0.55%) Java
Qualifications
1 15 (8.24%) Degree
2 1 (0.55%) HNC
2 1 (0.55%) HND
Quality Assurance & Compliance
1 1 (0.55%) ISO 9001
1 1 (0.55%) SLA
1 1 (0.55%) QA
Systems Management
1 12 (6.59%) Systems Management Server (SMS)
2 5 (2.75%) cPanel
Vendors
1 85 (46.70%) Google
2 44 (24.18%) Microsoft
3 27 (14.84%) Adobe
4 22 (12.09%) Facebook
5 15 (8.24%) Twitter
6 7 (3.85%) Coremetrics
7 6 (3.30%) IBM
7 6 (3.30%) Hitwise
8 5 (2.75%) Marketo
9 3 (1.65%) Sitecore
9 3 (1.65%) Omniture
9 3 (1.65%) Yahoo!
10 1 (0.55%) Zend
10 1 (0.55%) Salesforce.com
10 1 (0.55%) Autodesk
10 1 (0.55%) Eloqua
10 1 (0.55%) HubSpot
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