The table below looks at the statistics for Pay per click skills in IT jobs advertised for the South East region. Included is a guide to the salaries offered in IT jobs that have cited Pay per click over the 3 months to 16 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
16 Jan 2017
Same period 2016 Same period 2015
Pay per click (PPC)
England / South East
Rank 321 418 399
Rank change year-on-year
+97 -19
Permanent jobs citing Pay per click 69 31 56
As % of all permanent IT jobs located in the South East 0.46% 0.16% 0.27%
As % of the Processes & Methodologies category 0.54% 0.19% 0.32%
Number of salaries quoted 14 23 54
Median salary £38,750 £37,500 £30,000
Median salary % change year-on-year
+3.33% +25.00%
90% offered a salary of more than £33,150 £22,700 £23,500
10% offered a salary of more than £47,350 £60,000 £37,500
UK excluding London median salary £35,000 £29,500 £30,000
% change year-on-year
+18.64% -1.66%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South East region.

Processes & Methodologies Category
South East
Permanent IT job ads with a match in the
Processes & Methodologies category
12739 16628 17333
As % of all permanent IT jobs located in the South East 85.69% 86.48% 84.65%
Number of salaries quoted 10400 14018 13919
Median salary £47,500 £47,500 £45,000
Median salary % change year-on-year
- +5.55%
90% offered a salary of more than £31,500 £31,898 £30,000
10% offered a salary of more than £67,500 £65,000 £67,500
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Pay per click
Jobs Demand Trend in the South East

The demand trend of job ads across the South East region citing Pay per click as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the South East

Pay per click
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the South East region.

Pay per click Salary Trend in the South East

Pay per click
Salary Histogram in the South East

This chart provides a salary histogram for IT jobs citing Pay per click across the South East region over the 3 months to 16 January 2017.

Pay per click Salary Histogram in the South East

Pay per click
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the South East region over the 3 months to 16 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hampshire +58 55 £33,500 -21.17% 1
Surrey +32 4 £35,000 +3.70% 1
East Sussex - 4 £40,000 -
Buckinghamshire +23 3 £50,500 +18.82%
Oxfordshire +30 2 - - 1
Berkshire +43 1 £37,500 -37.50%
Pay per click
England

Pay per click
Top 30 Related IT Skills in the South East

For the 6 months to 16 January 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South East region with a requirement for Pay per click.

1 87 (91.58%) Marketing
2 78 (82.11%) SEO
3 75 (78.95%) Digital Marketing
4 64 (67.37%) Analytics
5 63 (66.32%) Social Media
6 58 (61.05%) E-Commerce
7 54 (56.84%) Google
8 53 (55.79%) Google Analytics
9 50 (52.63%) Advertising
10 46 (48.42%) Email Marketing
11 35 (36.84%) Display Advertising
12 26 (27.37%) Web Analytics
13 23 (24.21%) Adobe
14 22 (23.16%) Digital Media
14 22 (23.16%) User Experience
14 22 (23.16%) Digital Analytics
15 21 (22.11%) Degree
16 19 (20.00%) AdWords
17 17 (17.89%) Analytical Skills
18 15 (15.79%) Online Marketing
19 14 (14.74%) Web Development
20 12 (12.63%) Creative Problem-Solving
21 11 (11.58%) Continuous Improvement
22 10 (10.53%) Actionable Insight
22 10 (10.53%) Optimizely
22 10 (10.53%) Monetate
22 10 (10.53%) Data Analysis
23 9 (9.47%) Microsoft
23 9 (9.47%) MS Excel
23 9 (9.47%) Content Management

Pay per click
Top Related IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (6.32%) CMS
2 1 (1.05%) SharePoint
2 1 (1.05%) WordPress
Applications
1 9 (9.47%) MS Excel
2 8 (8.42%) MS PowerPoint
3 5 (5.26%) Photoshop
4 4 (4.21%) Adobe Creative Suite
5 3 (3.16%) MS Office
Business Applications
1 4 (4.21%) CubeCart
1 4 (4.21%) Magento
1 4 (4.21%) Shopify
2 1 (1.05%) Dynamics CRM
2 1 (1.05%) Salesforce.com CRM
Cloud Services
1 53 (55.79%) Google Analytics
2 19 (20.00%) AdWords
3 9 (9.47%) Adobe Analytics
4 4 (4.21%) Sage Pay
5 1 (1.05%) SaaS
General
1 87 (91.58%) Marketing
2 50 (52.63%) Advertising
3 4 (4.21%) Finance
3 4 (4.21%) Publishing
4 1 (1.05%) Banking
4 1 (1.05%) Brand Awareness
4 1 (1.05%) Telecoms
Job Titles
1 16 (16.84%) Marketing Executive
2 15 (15.79%) Marketing Manager
2 15 (15.79%) PPC Executive
3 13 (13.68%) PPC Manager
4 12 (12.63%) Developer
4 12 (12.63%) Senior Developer
4 12 (12.63%) Senior Web Developer
4 12 (12.63%) Web Developer
5 11 (11.58%) Digital Marketing Manager
6 10 (10.53%) Conversion Manager
6 10 (10.53%) Search Marketing Executive
6 10 (10.53%) Senior Marketing Executive
7 9 (9.47%) Online Trading Manager
7 9 (9.47%) Senior Manager
8 8 (8.42%) Senior Digital Marketing Manager
8 8 (8.42%) Senior Marketing Manager
9 7 (7.37%) PPC Specialist
10 5 (5.26%) Content Manager
11 4 (4.21%) Digital Executive
11 4 (4.21%) E-Commerce Manager
Libraries, Frameworks & Software Standards
1 7 (7.37%) HTML
2 5 (5.26%) CSS
Miscellaneous
1 63 (66.32%) Social Media
2 22 (23.16%) Digital Media
2 22 (23.16%) User Experience
3 17 (17.89%) Analytical Skills
4 8 (8.42%) Copywriting
5 2 (2.11%) Driving Licence
5 2 (2.11%) Performance Metrics
6 1 (1.05%) Blog
6 1 (1.05%) Mathematics
6 1 (1.05%) Statistics
Processes & Methodologies
1 78 (82.11%) SEO
2 75 (78.95%) Digital Marketing
3 64 (67.37%) Analytics
4 58 (61.05%) E-Commerce
5 46 (48.42%) Email Marketing
6 35 (36.84%) Display Advertising
7 26 (27.37%) Web Analytics
8 22 (23.16%) Digital Analytics
9 15 (15.79%) Online Marketing
10 14 (14.74%) Web Development
11 12 (12.63%) Creative Problem-Solving
12 11 (11.58%) Continuous Improvement
13 10 (10.53%) Actionable Insight
13 10 (10.53%) Data Analysis
14 9 (9.47%) Content Management
15 8 (8.42%) Affiliate Network
15 8 (8.42%) Planning and Forecasting
15 8 (8.42%) Strategic Planning
16 6 (6.32%) B2B
16 6 (6.32%) CRM
Qualifications
1 21 (22.11%) Degree
Quality Assurance & Compliance
1 1 (1.05%) QA
Vendors
1 54 (56.84%) Google
2 23 (24.21%) Adobe
3 10 (10.53%) Monetate
3 10 (10.53%) Optimizely
4 9 (9.47%) Microsoft
5 5 (5.26%) DoubleClick
5 5 (5.26%) Salesforce.com
6 4 (4.21%) PayPal
6 4 (4.21%) Sophos
7 1 (1.05%) Tableau
Abingdon, Oxfordshire
AFerry
Salary: From £25,000 to £40,000 per annum
Posted: 4 days ago
Dorking
Recruitment Genius Ltd
Salary: £30000 - £33000 per annum
Posted: 10 days ago
Portsmouth
Recruitment Genius Ltd
Salary: £18000 - £28000 per annum
Posted: 26 days ago