The table below looks at the statistics for Pay per click skills in IT jobs advertised for the South East region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 14 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
14 Feb 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 416 398 365
Rank change year-on-year
-18 -33
Permanent jobs citing Pay per click 36 58 76
As % of all permanent IT jobs located in the South East 0.19% 0.28% 0.37%
As % of the Processes & Methodologies category 0.22% 0.34% 0.45%
Number of salaries quoted 33 46 42
Average salary £32,500 £30,000 £32,500
Average salary % change year-on-year
+8.33% -7.69%
90% offered a salary of more than £24,000 £22,500 £24,750
10% offered a salary of more than £60,000 £37,500 £42,350
UK excluding London average salary £30,000 £30,000 £30,000
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South East region.

Processes & Methodologies Category
South East
Permanent IT job ads with a match in the
Processes & Methodologies category
16462 17298 16882
As % of all permanent IT jobs located in the South East 85.45% 84.14% 83.08%
Number of salaries quoted 13958 13993 13221
Average salary £47,500 £45,000 £45,000
Average salary % change year-on-year
+5.55% -
90% offered a salary of more than £31,500 £30,000 £30,000
10% offered a salary of more than £67,500 £65,000 £67,500
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Pay per click
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the South East region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the South East

Pay per click
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the South East region.

Pay per click Salary Trend in the South East

Pay per click
Salary Histogram in the South East

This chart provides a salary histogram for IT jobs citing Pay per click across the South East region over the 3 months to 14 February 2016.

Pay per click Salary Histogram in the South East

Pay per click
Job Locations in the South East

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the South East region over the 3 months to 14 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Surrey +14 9 £32,500 +1.56%
Kent +11 8 £24,000 -31.42% 2
Buckinghamshire +2 7 £27,500 +22.22% 1
Hampshire +15 6 £42,500 - 1
Berkshire +3 4 £60,000 +155.31% 1
West Sussex -12 2 £45,000 +38.46%
Oxfordshire -22 2 £48,250 +60.83% 1
Pay per click
England

Pay per click
Top 30 Related IT Skills in the South East

For the 6 months to 14 February 2016, IT jobs across the South East region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 73 (84.88%) Marketing
2 56 (65.12%) SEO
3 55 (63.95%) Analytics
4 54 (62.79%) Social Media
5 51 (59.30%) Advertising
6 48 (55.81%) Google
7 39 (45.35%) Digital Marketing
8 33 (38.37%) Google Analytics
9 28 (32.56%) AdWords
10 22 (25.58%) Email Marketing
11 20 (23.26%) E-Commerce
12 17 (19.77%) Content Management
13 16 (18.60%) Degree
13 16 (18.60%) Online Marketing
14 15 (17.44%) CMS
15 14 (16.28%) HTML
15 14 (16.28%) Analytical Skills
16 11 (12.79%) MS Office
16 11 (12.79%) B2B
17 10 (11.63%) B2C
17 10 (11.63%) Retail
17 10 (11.63%) Marketing Strategy
18 9 (10.47%) Data Protection
18 9 (10.47%) Blog
19 8 (9.30%) Adobe
19 8 (9.30%) CRM
20 7 (8.14%) CSS
20 7 (8.14%) Customer Engagement
20 7 (8.14%) Social Media Marketing
20 7 (8.14%) Facebook

Pay per click
Top Related IT Skills in the South East by Category

For the 6 months to 14 February 2016, IT jobs across the South East region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 15 (17.44%) CMS
2 6 (6.98%) WordPress
3 1 (1.16%) Adobe Experience Manager
3 1 (1.16%) Drupal
3 1 (1.16%) Magnolia
3 1 (1.16%) Sitefinity
3 1 (1.16%) Umbraco
3 1 (1.16%) WebSphere
Applications
1 11 (12.79%) MS Office
2 4 (4.65%) MS Excel
3 2 (2.33%) MS PowerPoint
4 1 (1.16%) Acrobat
4 1 (1.16%) Adobe Creative Suite
4 1 (1.16%) Photoshop
Business Applications
1 3 (3.49%) Magento
Cloud Services
1 33 (38.37%) Google Analytics
2 28 (32.56%) AdWords
3 5 (5.81%) Adobe Analytics
4 3 (3.49%) Google Tag Manager
5 1 (1.16%) SaaS
Communications & Networking
1 2 (2.33%) SMS
2 1 (1.16%) Extranet
2 1 (1.16%) Intranet
Database & Business Intelligence
1 3 (3.49%) Big Data
1 3 (3.49%) BusinessObjects
1 3 (3.49%) Crystal Reports
1 3 (3.49%) SQL Server
General
1 73 (84.88%) Marketing
2 51 (59.30%) Advertising
3 10 (11.63%) Retail
4 4 (4.65%) Brand Awareness
5 1 (1.16%) Finance
5 1 (1.16%) Legal
5 1 (1.16%) Publishing
Job Titles
1 15 (17.44%) Digital Executive
1 15 (17.44%) Marketing Executive
2 14 (16.28%) Marketing Manager
3 13 (15.12%) Digital Marketing Executive
4 11 (12.79%) Digital Content Manager
5 9 (10.47%) Content Manager
6 8 (9.30%) Account Manager
6 8 (9.30%) Digital Marketing Manager
6 8 (9.30%) SEO Manager
7 7 (8.14%) PPC Executive
7 7 (8.14%) PPC Manager
8 5 (5.81%) Analyst
8 5 (5.81%) Buyer
8 5 (5.81%) Digital Planner
8 5 (5.81%) Social Media Executive
9 4 (4.65%) Digital Account Manager
9 4 (4.65%) PPC Account Manager
10 3 (3.49%) Account Executive
10 3 (3.49%) SEO Executive
10 3 (3.49%) Web Analyst
Libraries, Frameworks & Software Standards
1 14 (16.28%) HTML
2 7 (8.14%) CSS
3 1 (1.16%) .NET
3 1 (1.16%) ASP.NET
3 1 (1.16%) HTML5
3 1 (1.16%) jQuery
3 1 (1.16%) XHTML
Miscellaneous
1 54 (62.79%) Social Media
2 14 (16.28%) Analytical Skills
3 9 (10.47%) Blog
4 6 (6.98%) Digital Media
5 4 (4.65%) Copywriting
5 4 (4.65%) User Experience
6 2 (2.33%) Driving Licence
6 2 (2.33%) New Media
6 2 (2.33%) Performance Metrics
7 1 (1.16%) Computer Science
Operating Systems
1 3 (3.49%) Windows
1 3 (3.49%) Windows 7
Processes & Methodologies
1 56 (65.12%) SEO
2 55 (63.95%) Analytics
3 39 (45.35%) Digital Marketing
4 22 (25.58%) Email Marketing
5 20 (23.26%) E-Commerce
6 17 (19.77%) Content Management
7 16 (18.60%) Online Marketing
8 11 (12.79%) B2B
9 10 (11.63%) B2C
9 10 (11.63%) Marketing Strategy
10 9 (10.47%) Data Protection
11 8 (9.30%) CRM
12 7 (8.14%) Customer Engagement
12 7 (8.14%) Social Media Marketing
13 6 (6.98%) Campaign Management
13 6 (6.98%) Data Analysis
13 6 (6.98%) Project Management
14 5 (5.81%) Contextual Advertising
14 5 (5.81%) Web Analytics
15 4 (4.65%) Stakeholder Management
Programming Languages
1 3 (3.49%) JavaScript
2 1 (1.16%) C#
Qualifications
1 16 (18.60%) Degree
Vendors
1 48 (55.81%) Google
2 8 (9.30%) Adobe
3 7 (8.14%) Facebook
4 5 (5.81%) Twitter
5 3 (3.49%) Microsoft
5 3 (3.49%) Omniture
6 2 (2.33%) Sitecore
6 2 (2.33%) Tableau
7 1 (1.16%) ATG
7 1 (1.16%) OpenText
7 1 (1.16%) Oracle
7 1 (1.16%) Salesforce.com
Maidstone, Kent
CV Screen Ltd
Salary: Up to £28k plus benefits
Posted: 2 days ago
Kent
Capita Resourcing - IT Resourcing
Salary: £18000 - £30000 per annum + benefits
Posted: 2 days ago
Slough, Berkshire
RecruitmentRevolution.com Limited
Salary: £35,000 per annum + Healthcare + More Benefits
Posted: 4 days ago
Marlow, Buckinghamshire
Understanding Recruitment
Salary: £25000.00 - £30000.00 per annum
Posted: 6 days ago
Oxford
Bluetown Online LTD
Salary: £30000 - £35000 per annum
Posted: 15 days ago
Hampshire
Solutions 4 Recruitment Ltd
Posted: 19 days ago