The table below looks at the statistics for Pay per click skills in IT jobs advertised for the South East region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 20 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
20 Aug 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 379 368 379
Rank change year-on-year
-11 +11
Permanent jobs citing Pay per click 64 71 66
As % of all permanent IT jobs located in the South East 0.29% 0.32% 0.28%
As % of the Processes & Methodologies category 0.37% 0.43% 0.37%
Number of salaries quoted 30 65 57
Average salary £31,750 £32,500 £30,000
Average salary % change year-on-year
-2.30% +8.33%
90% offered a salary of more than £25,000 £24,400 £20,500
10% offered a salary of more than £38,250 £50,000 £38,500
UK excluding London average salary £28,000 £30,000 £26,500
% change year-on-year
-6.66% +13.20%
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South East region.

Processes & Methodologies Category
South East
Permanent IT job ads with a match in the
Processes & Methodologies category
17480 16569 17670
As % of all permanent IT jobs located in the South East 78.50% 75.76% 75.92%
Number of salaries quoted 13534 13453 14952
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £65,000 £62,500 £65,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Pay per click
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the South East region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the South East

Pay per click
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the South East region.

Pay per click Salary Trend in the South East

Pay per click
Salary Histogram in the South East

This chart provides a salary histogram for IT jobs citing Pay per click across the South East region over the 3 months to 20 August 2014.

Pay per click Salary Histogram in the South East

Pay per click
Job Locations in the South East

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the South East region over the 3 months to 20 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Surrey -3 28 £35,000 -12.50% 2
Berkshire +2 16 £32,500 - 2
West Sussex -19 8 £28,250 -27.09%
Kent -5 3 £37,500 +66.66% 2
Hampshire -15 3 £45,000 +69.81% 4
East Sussex -27 3 £31,000 -1.58%
Isle of Wight - 2 - - 1
Oxfordshire +7 1 £30,000 -7.69%
Pay per click
England

Pay per click
Top 30 Related IT Skills in the South East

For the 6 months to 20 August 2014, IT jobs across the South East region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 128 (83.12%) SEO
2 127 (82.47%) Marketing
3 86 (55.84%) Analytics
4 75 (48.70%) Google
5 62 (40.26%) Digital Marketing
6 58 (37.66%) Social Media
7 51 (33.12%) Google Analytics
8 46 (29.87%) Advertising
9 44 (28.57%) Online Marketing
10 42 (27.27%) Microsoft
11 41 (26.62%) MS Excel
12 34 (22.08%) CMS
12 34 (22.08%) E-Commerce
13 32 (20.78%) HTML
14 29 (18.83%) WebTrends
15 27 (17.53%) Data Analysis
16 22 (14.29%) Web Design
17 20 (12.99%) MS PowerPoint
18 19 (12.34%) Project Management
18 19 (12.34%) Web Analytics
18 19 (12.34%) Email Marketing
19 18 (11.69%) Campaign Analysis
19 18 (11.69%) CSS
20 16 (10.39%) B2B
20 16 (10.39%) Content Management
21 15 (9.74%) Degree
21 15 (9.74%) PHP
21 15 (9.74%) SQL
22 14 (9.09%) SQL Server
22 14 (9.09%) Photoshop

Pay per click
Top Related IT Skills in the South East by Category

For the 6 months to 20 August 2014, IT jobs across the South East region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 34 (22.08%) CMS
2 9 (5.84%) Drupal
2 9 (5.84%) WordPress
3 7 (4.55%) Joomla!
4 3 (1.95%) Umbraco
5 2 (1.30%) SharePoint
6 1 (0.65%) IIS
Applications
1 41 (26.62%) MS Excel
2 20 (12.99%) MS PowerPoint
3 14 (9.09%) Photoshop
4 4 (2.60%) Adobe Illustrator
5 3 (1.95%) InDesign
6 1 (0.65%) OmniGraffle
6 1 (0.65%) PowerPivot
Business Applications
1 51 (33.12%) Google Analytics
2 29 (18.83%) WebTrends
3 10 (6.49%) Tridion
4 9 (5.84%) Magento
5 4 (2.60%) Oracle CRM
6 3 (1.95%) SiteCatalyst
7 1 (0.65%) SAP Oil and Gas
Cloud Services
1 4 (2.60%) Basecamp
2 1 (0.65%) MailChimp
2 1 (0.65%) Microsoft Azure
Communications & Networking
1 10 (6.49%) Extranet
2 7 (4.55%) Internet
3 5 (3.25%) PPP
4 1 (0.65%) SMS
4 1 (0.65%) HTTP
Database & Business Intelligence
1 14 (9.09%) SQL Server
2 11 (7.14%) MS Access
3 10 (6.49%) Big Data
3 10 (6.49%) SQL Server 2012
4 9 (5.84%) MySQL
5 3 (1.95%) Crystal Reports
6 2 (1.30%) Oracle BI EE
7 1 (0.65%) SQL Server 2008
7 1 (0.65%) SQL Server 2005
Development Applications
1 5 (3.25%) Git (software)
2 4 (2.60%) Grunt
3 2 (1.30%) Dreamweaver
4 1 (0.65%) RequisitePro
4 1 (0.65%) Subversion
4 1 (0.65%) Team Foundation Server
4 1 (0.65%) PHPUnit
4 1 (0.65%) Balsamiq Mockups
4 1 (0.65%) Axure RP
General
1 127 (82.47%) Marketing
2 46 (29.87%) Advertising
3 14 (9.09%) Finance
4 13 (8.44%) Retail
5 12 (7.79%) Manufacturing
6 8 (5.19%) Legal
7 5 (3.25%) Publishing
7 5 (3.25%) French Language
8 3 (1.95%) Games
9 2 (1.30%) Telecoms
10 1 (0.65%) Electronics
10 1 (0.65%) Billing
10 1 (0.65%) Music Industry
10 1 (0.65%) German Language
Job Titles
1 41 (26.62%) PPC Specialist
1 41 (26.62%) PPC Manager
1 41 (26.62%) PPC Analyst
1 41 (26.62%) PPC Executive
2 34 (22.08%) Marketing Executive
3 29 (18.83%) Digital Marketing Executive
4 20 (12.99%) Analyst
5 15 (9.74%) Web Analyst
6 14 (9.09%) Account Manager
6 14 (9.09%) Marketing Manager
7 12 (7.79%) Data Analyst
7 12 (7.79%) Digital Marketing Manager
8 9 (5.84%) Developer
9 8 (5.19%) Search Manager
10 6 (3.90%) Designer
11 5 (3.25%) Account Executive
11 5 (3.25%) SEO Engineer
11 5 (3.25%) Web Designer
11 5 (3.25%) Project Manager
12 4 (2.60%) Account Director
Libraries, Frameworks & Software Standards
1 32 (20.78%) HTML
2 18 (11.69%) CSS
3 11 (7.14%) jQuery
4 9 (5.84%) HTML5
5 8 (5.19%) CSS3
5 8 (5.19%) Web Services
6 7 (4.55%) .NET
7 4 (2.60%) Flash
7 4 (2.60%) Laravel
7 4 (2.60%) Sass
7 4 (2.60%) Semantic HTML
7 4 (2.60%) HTML5 Canvas
8 3 (1.95%) XML
9 1 (0.65%) ASP.NET Web API
9 1 (0.65%) ADO.NET Entity Framework
9 1 (0.65%) REST
9 1 (0.65%) XHTML
9 1 (0.65%) Ajax
9 1 (0.65%) .NET Framework
9 1 (0.65%) WCF
Miscellaneous
1 58 (37.66%) Social Media
2 12 (7.79%) Blog
3 11 (7.14%) Copywriting
4 10 (6.49%) New Media
4 10 (6.49%) Podcast
5 6 (3.90%) Digital Media
6 4 (2.60%) FMCG
6 4 (2.60%) Statistics
7 3 (1.95%) Photography
7 3 (1.95%) Open Source
8 2 (1.30%) Video on Demand
8 2 (1.30%) Mathematics
8 2 (1.30%) Computer Science
9 1 (0.65%) Data Protection Act
9 1 (0.65%) N-Tier
9 1 (0.65%) DTV
Operating Systems
1 4 (2.60%) Apple iOS
2 1 (0.65%) Windows
2 1 (0.65%) Linux
Processes & Methodologies
1 128 (83.12%) SEO
2 86 (55.84%) Analytics
3 62 (40.26%) Digital Marketing
4 44 (28.57%) Online Marketing
5 34 (22.08%) E-Commerce
6 27 (17.53%) Data Analysis
7 22 (14.29%) Web Design
8 19 (12.34%) Project Management
8 19 (12.34%) Web Analytics
8 19 (12.34%) Email Marketing
9 18 (11.69%) Campaign Analysis
10 16 (10.39%) Content Management
10 16 (10.39%) B2B
11 14 (9.09%) Business Intelligence
11 14 (9.09%) Direct Marketing
11 14 (9.09%) Time Management
12 12 (7.79%) Marketing Strategy
13 10 (6.49%) Social Media Marketing
13 10 (6.49%) Web Marketing
13 10 (6.49%) Viral Marketing
Programming Languages
1 15 (9.74%) PHP
1 15 (9.74%) SQL
2 14 (9.09%) JavaScript
3 6 (3.90%) Java
4 3 (1.95%) C
5 2 (1.30%) C#
Qualifications
1 15 (9.74%) Degree
2 1 (0.65%) Microsoft Certification
Quality Assurance & Compliance
1 3 (1.95%) QA
Vendors
1 75 (48.70%) Google
2 42 (27.27%) Microsoft
3 10 (6.49%) Adobe
4 7 (4.55%) Yahoo!
4 7 (4.55%) Facebook
5 5 (3.25%) Twitter
5 5 (3.25%) Business Objects
5 5 (3.25%) SAP
6 4 (2.60%) Oracle
6 4 (2.60%) JD Edwards
7 3 (1.95%) Omniture
7 3 (1.95%) HubSpot
8 2 (1.30%) Hitwise
9 1 (0.65%) Zend
9 1 (0.65%) Sun
Woking, Surrey
RecruitmentRevolution.com Limited
Salary: Up to £38,000 per annum
Posted: 2 days ago
Southampton, Hampshire
Spectrum IT Recruitment (South) Ltd
Salary: £30000 - £40000 per annum + excellent benefits / free bar
Posted: 2 days ago
Kent
Venturi
Salary: £45000.00 per annum + benefits
Posted: 2 days ago
Dartford, Kent
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 6 days ago
Egham, Surrey
Integrated Talent Solutions Ltd
Posted: 12 days ago
Southampton, Hampshire
RecruitmentRevolution.com
Posted: 13 days ago
Isle of Wight
The Advocate Group
Posted: 13 days ago
Slough, Berkshire
Recruitment Revolution Limited
Salary: Excellent Salary Package + Free Parking + Social events + On-going Training & Development
Posted: 16 days ago
Southampton
Modern Business Solutions
Salary: £23000 - £28000 per annum + Negotiable DOE
Posted: 19 days ago