The first table below looks at the demand for Pay per click skills in IT jobs advertised for the South East region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 20 June 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the South East region.

Location
3 months to
20 Jun 2013
Same period 2012 Same period 2011
Pay per click (PPC)
Rank 371 349 302
Rank change year-on-year
-22 -47
Permanent jobs citing Pay per click 61 96 130
As % of all permanent IT jobs located in the South East 0.273% 0.409% 0.543%
As % of the Processes & Methodologies category 0.379% 0.559% 0.771%
Number of salaries quoted 48 86 122
Average salary £32,500 £30,000 £32,500
Average salary % change year-on-year
+8.33% -7.69%
90% offered a salary of more than £25,000 £21,500 £25,000
10% offered a salary of more than £45,000 £38,250 £42,250
UK excluding London average salary £30,000 £28,500 £30,000
% change year-on-year
+5.26% -5.00%
All Processes & Methodologies
South East
Permanent IT job ads with a match in the
Processes & Methodologies category
16079 17182 16853
As % of all permanent IT jobs located in the South East 72.05% 73.21% 70.44%
Number of salaries quoted 13156 14643 14498
Average salary £45,000 £45,000 £42,500
Average salary % change year-on-year
- +5.88%
90% offered a salary of more than £30,000 £30,000 £29,000
10% offered a salary of more than £67,500 £65,000 £65,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
Pay per click
England

Pay per click
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the South East region as a proportion of the total demand within the Processes & Methodologies category.

South East Pay per click Jobs Demand Trend

Pay per click
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the South East region.

South East Pay per click Salary Trend

Pay per click
Salary Histogram

This chart provides a salary histogram for IT jobs citing Pay per click across the South East region over the 3 months to 20 June 2013.

South East Pay per click Salary Histogram

Pay per click
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the South East region over the 3 months to 20 June 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Find
Job
Vacancies
Hampshire +3 13 £31,500 +16.66% 1
Berkshire +2 12 £30,000 -16.66%
Surrey -24 12 £35,000 +16.66% 2
Buckinghamshire +3 6 £45,000 +164.70%
West Sussex -9 6 £40,750 +63.00% 2
Kent -19 6 £30,000 -36.17%
East Sussex -4 3 £25,000 -10.71%
Oxfordshire -30 2 £27,500 -21.42%
Middlesex - 1 £25,000 -
Pay per click
England

Pay per click
Top 30 Related IT Skills

For the 6 months to 20 June 2013, IT jobs across the South East region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 93 (75.61%) SEO
2 92 (74.80%) Marketing
3 65 (52.85%) Google
4 62 (50.41%) Analytics
5 43 (34.96%) Social Media
6 40 (32.52%) Google Analytics
7 35 (28.46%) E-Commerce
8 33 (26.83%) Online Marketing
9 31 (25.20%) Digital Marketing
10 22 (17.89%) Marketing Strategy
11 20 (16.26%) Microsoft
11 20 (16.26%) Retail
12 19 (15.45%) HTML
13 18 (14.63%) MS Excel
13 18 (14.63%) Facebook
14 16 (13.01%) Advertising
14 16 (13.01%) Twitter
15 11 (8.943%) CSS
15 11 (8.943%) Degree
16 10 (8.130%) MS PowerPoint
16 10 (8.130%) CRM
16 10 (8.130%) Project Management
16 10 (8.130%) Finance
17 9 (7.317%) Multivariate Testing
17 9 (7.317%) Web Analytics
18 8 (6.504%) Customer Insight
19 7 (5.691%) Data Analysis
19 7 (5.691%) Ajax
19 7 (5.691%) Copywriting
19 7 (5.691%) Email Marketing

Pay per click
Top Related IT Skills by Category

For the 6 months to 20 June 2013, IT jobs across the South East region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Development
1 19 (15.45%) HTML
2 11 (8.943%) CSS
3 7 (5.691%) Ajax
3 7 (5.691%) HTML5
4 5 (4.065%) Flash
5 4 (3.252%) jQuery
5 4 (3.252%) Symfony
5 4 (3.252%) XHTML
6 3 (2.439%) CSS3
6 3 (2.439%) ASP.NET
6 3 (2.439%) Web Services
6 3 (2.439%) XML
6 3 (2.439%) .NET
6 3 (2.439%) ASP.NET 2.0
7 1 (0.813%) SOAP
7 1 (0.813%) ASP
7 1 (0.813%) REST
Application Platforms
1 4 (3.252%) CMS
2 3 (2.439%) IIS
3 1 (0.813%) WordPress
Applications
1 18 (14.63%) MS Excel
2 10 (8.130%) MS PowerPoint
3 6 (4.878%) Photoshop
4 4 (3.252%) MS Office
4 4 (3.252%) Adobe Illustrator
5 1 (0.813%) MS Visio
5 1 (0.813%) MS Project
Business Applications
1 40 (32.52%) Google Analytics
2 1 (0.813%) WebTrends
Communications & Networking
1 4 (3.252%) Internet
2 1 (0.813%) Intranet
Database & Business Intelligence
1 4 (3.252%) MySQL
2 3 (2.439%) SQL Server
3 2 (1.626%) MS Access
Development Applications
1 4 (3.252%) PHPUnit
2 2 (1.626%) Git (software)
2 2 (1.626%) Subversion
3 1 (0.813%) Dreamweaver
General
1 92 (74.80%) Marketing
2 20 (16.26%) Retail
3 16 (13.01%) Advertising
4 10 (8.130%) Finance
5 4 (3.252%) French Language
6 2 (1.626%) Automotive
7 1 (0.813%) Telecoms
7 1 (0.813%) Multimedia
Job Titles
1 57 (46.34%) PPC Executive
1 57 (46.34%) PPC Specialist
1 57 (46.34%) PPC Manager
1 57 (46.34%) PPC Analyst
2 17 (13.82%) Marketing Manager
3 16 (13.01%) Analyst
4 10 (8.130%) SEO Specialist
4 10 (8.130%) Head of Search
4 10 (8.130%) Search Manager
4 10 (8.130%) E-Commerce Manager
5 9 (7.317%) Account Manager
5 9 (7.317%) Campaign Manager
6 8 (6.504%) Web Manager
6 8 (6.504%) Delivery Manager
6 8 (6.504%) Campaign Delivery Manager
7 7 (5.691%) Senior Analyst
7 7 (5.691%) Marketing Executive
8 6 (4.878%) Account Director
8 6 (4.878%) Consultant
9 5 (4.065%) Digital Marketing Executive
Miscellaneous
1 43 (34.96%) Social Media
2 7 (5.691%) Copywriting
3 4 (3.252%) Open Source
3 4 (3.252%) Mobile App
4 3 (2.439%) Blog
5 2 (1.626%) Statistics
6 1 (0.813%) BBC
6 1 (0.813%) iDTV
6 1 (0.813%) Social Network
6 1 (0.813%) Graphic Design
6 1 (0.813%) Digital Media
6 1 (0.813%) FMCG
Operating Systems
1 4 (3.252%) Linux
2 3 (2.439%) Windows
2 3 (2.439%) Windows Server 2003
Processes & Methodologies
1 93 (75.61%) SEO
2 62 (50.41%) Analytics
3 35 (28.46%) E-Commerce
4 33 (26.83%) Online Marketing
5 31 (25.20%) Digital Marketing
6 22 (17.89%) Marketing Strategy
7 10 (8.130%) CRM
7 10 (8.130%) Project Management
8 9 (7.317%) Multivariate Testing
8 9 (7.317%) Web Analytics
9 8 (6.504%) Customer Insight
10 7 (5.691%) Data Analysis
10 7 (5.691%) Email Marketing
11 6 (4.878%) OO
12 5 (4.065%) Web Development
12 5 (4.065%) Time Management
13 4 (3.252%) MVC
14 3 (2.439%) Mobile Application Development
14 3 (2.439%) Information Management
14 3 (2.439%) OOD
Programming Languages
1 5 (4.065%) JavaScript
1 5 (4.065%) PHP
2 4 (3.252%) SQL
3 3 (2.439%) C#
3 3 (2.439%) T-SQL
Qualifications
1 11 (8.943%) Degree
Quality Assurance & Compliance
1 4 (3.252%) QA
Vendors
1 65 (52.85%) Google
2 20 (16.26%) Microsoft
3 18 (14.63%) Facebook
4 16 (13.01%) Twitter
5 4 (3.252%) Zend
5 4 (3.252%) Adobe
6 3 (2.439%) Yahoo!
7 2 (1.626%) Hitwise
8 1 (0.813%) Omniture
Worthing, West Sussex
Proficient user of Google Analytics and other major third party analytics platforms - Highly numerate and literate, with the ability to produce top quality written reports and proposals - High...
Coal IT Services
Salary: From £45,000 to £55,000 per annum
Posted: 14 June 2013
Sutton, Surrey
Online Marketing Executive, Digital Marketing Executive, Marketing Executive, Digital Marketer, Online Marketer, SEO, Social Media, Analytics, Email Marketing, CMS, PPC, Marketing Executive... The company is looking for someone...
Mortimer Spinks
Salary: £26000 per annum + Excellent benefits
Posted: 14 June 2013
Portsmouth, Hampshire
Our client is a vibrant web agency based in Portsmouth who is seeking an experienced Pay Per Click (PPC) Marketing Specialist who is both ambitious and passionate about...
Spectrum IT Recruitment (South) Ltd
Salary: £20000 - £30000 per annum
Posted: 18 June 2013
Woking, Surrey
High levels of numeracy (Tested at interview but quite possibly indicated by a science/maths degree or previous work experience). -Good Word, Excel and PowerPoint skills, together with...
Just IT Recruitment
Salary: £27000 - £32000 per annum + benefits
Posted: 18 June 2013
West Sussex
Skills Required: * PHP in a Linux based environment * MVC framework experience (Symfony and Zend) * 3 years commercial web development experience * MySQL database design Demonstrate knowledge of: * HTML5 and...
Computer People
Salary: £35000.00 - £40000.00 per annum + Benefits
Posted: 14 June 2013
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