The table below looks at the statistics for Pay per click skills in IT jobs advertised for the South East region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 22 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Oct 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 379 366 357
Rank change year-on-year
-13 -9
Permanent jobs citing Pay per click 67 67 81
As % of all permanent IT jobs located in the South East 0.31% 0.31% 0.36%
As % of the Processes & Methodologies category 0.39% 0.39% 0.46%
Number of salaries quoted 42 57 61
Average salary £34,000 £32,500 £37,500
Average salary % change year-on-year
+4.61% -13.33%
90% offered a salary of more than £28,500 £22,850 £20,850
10% offered a salary of more than £47,500 £50,000 £55,000
UK excluding London average salary £32,500 £30,000 £30,000
% change year-on-year
+8.33% -
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South East region.

Processes & Methodologies Category
South East
Permanent IT job ads with a match in the
Processes & Methodologies category
17203 17101 17497
As % of all permanent IT jobs located in the South East 79.53% 79.15% 77.91%
Number of salaries quoted 13388 13970 14814
Average salary £45,000 £45,000 £44,000
Average salary % change year-on-year
- +2.27%
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £67,000 £62,500 £65,000
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

Pay per click
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the South East region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the South East

Pay per click
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the South East region.

Pay per click Salary Trend in the South East

Pay per click
Salary Histogram in the South East

This chart provides a salary histogram for IT jobs citing Pay per click across the South East region over the 3 months to 22 October 2014.

Pay per click Salary Histogram in the South East

Pay per click
Job Locations in the South East

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the South East region over the 3 months to 22 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Surrey -20 15 £35,000 -12.50% 2
Hampshire +5 14 £35,000 +21.73%
East Sussex -9 8 £32,750 +21.29% 1
Kent +6 7 £37,500 +66.66%
West Sussex - 7 £30,000 - 3
Oxfordshire +10 5 £28,500 -5.00%
Berkshire -13 4 - - 2
Isle of Wight - 4 £32,500 -
Buckinghamshire +2 3 £50,000 +106.18% 1
Pay per click
England

Pay per click
Top 30 Related IT Skills in the South East

For the 6 months to 22 October 2014, IT jobs across the South East region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 110 (84.62%) Marketing
2 104 (80.00%) SEO
3 75 (57.69%) Analytics
4 62 (47.69%) Social Media
5 56 (43.08%) Digital Marketing
6 53 (40.77%) Google
7 42 (32.31%) Advertising
7 42 (32.31%) Online Marketing
8 41 (31.54%) Google Analytics
9 33 (25.38%) E-Commerce
10 31 (23.85%) CMS
11 30 (23.08%) Microsoft
12 29 (22.31%) WebTrends
12 29 (22.31%) MS Excel
13 25 (19.23%) HTML
13 25 (19.23%) Analytical Skills
14 21 (16.15%) Project Management
15 19 (14.62%) Email Marketing
15 19 (14.62%) Web Analytics
15 19 (14.62%) B2B
16 17 (13.08%) Data Analysis
17 16 (12.31%) MS PowerPoint
17 16 (12.31%) Content Management
17 16 (12.31%) Time Management
17 16 (12.31%) CSS
18 15 (11.54%) Business Intelligence
18 15 (11.54%) Direct Marketing
18 15 (11.54%) Web Design
19 14 (10.77%) Manufacturing
19 14 (10.77%) Adobe

Pay per click
Top Related IT Skills in the South East by Category

For the 6 months to 22 October 2014, IT jobs across the South East region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 31 (23.85%) CMS
2 9 (6.92%) Drupal
3 7 (5.38%) Joomla!
4 6 (4.62%) WordPress
5 1 (0.77%) SharePoint
Applications
1 29 (22.31%) MS Excel
2 16 (12.31%) MS PowerPoint
3 14 (10.77%) Photoshop
4 4 (3.08%) MS Office
4 4 (3.08%) Adobe Illustrator
5 3 (2.31%) InDesign
6 1 (0.77%) OmniGraffle
6 1 (0.77%) PowerPivot
Business Applications
1 41 (31.54%) Google Analytics
2 29 (22.31%) WebTrends
3 12 (9.23%) Tridion
4 9 (6.92%) Magento
5 1 (0.77%) SAP Oil and Gas
Cloud Services
1 6 (4.62%) SaaS
2 2 (1.54%) Basecamp
3 1 (0.77%) MailChimp
Communications & Networking
1 12 (9.23%) Extranet
2 7 (5.38%) Internet
3 2 (1.54%) PPP
4 1 (0.77%) SMS
4 1 (0.77%) HTTP
Database & Business Intelligence
1 9 (6.92%) MySQL
2 7 (5.38%) MS Access
3 6 (4.62%) Big Data
3 6 (4.62%) SQL Server 2012
3 6 (4.62%) SQL Server
4 4 (3.08%) QlikView
5 3 (2.31%) Data Warehouse
6 2 (1.54%) SQL Server Analysis Services
6 2 (1.54%) Oracle BI EE
6 2 (1.54%) SQL Server Reporting Services
6 2 (1.54%) SQL Server Integration Services
Development Applications
1 5 (3.85%) Git (software)
2 4 (3.08%) Grunt
3 2 (1.54%) Dreamweaver
4 1 (0.77%) Subversion
4 1 (0.77%) PHPUnit
4 1 (0.77%) Balsamiq Mockups
4 1 (0.77%) Axure RP
General
1 110 (84.62%) Marketing
2 42 (32.31%) Advertising
3 14 (10.77%) Manufacturing
4 8 (6.15%) Retail
5 7 (5.38%) Legal
6 6 (4.62%) Finance
6 6 (4.62%) Publishing
7 3 (2.31%) Games
8 2 (1.54%) Telecoms
9 1 (0.77%) Music Industry
9 1 (0.77%) Billing
9 1 (0.77%) Pharmaceutical
9 1 (0.77%) Electronics
Job Titles
1 28 (21.54%) Marketing Executive
2 23 (17.69%) Digital Marketing Executive
3 20 (15.38%) PPC Specialist
3 20 (15.38%) PPC Manager
3 20 (15.38%) PPC Analyst
3 20 (15.38%) PPC Executive
4 18 (13.85%) Analyst
5 11 (8.46%) Developer
6 10 (7.69%) Account Manager
6 10 (7.69%) Web Analyst
7 9 (6.92%) Data Analyst
7 9 (6.92%) Account Director
8 7 (5.38%) Marketing Manager
9 6 (4.62%) Web Developer
10 5 (3.85%) Digital Marketing Manager
10 5 (3.85%) Account Executive
10 5 (3.85%) Digital Account Manager
11 4 (3.08%) Designer
11 4 (3.08%) Front-End Developer
12 3 (2.31%) Web Manager
Libraries, Frameworks & Software Standards
1 25 (19.23%) HTML
2 16 (12.31%) CSS
3 10 (7.69%) jQuery
4 8 (6.15%) HTML5
5 7 (5.38%) CSS3
6 4 (3.08%) Sass
6 4 (3.08%) HTML5 Canvas
6 4 (3.08%) Semantic HTML
6 4 (3.08%) Laravel
6 4 (3.08%) Flash
7 2 (1.54%) XML
8 1 (0.77%) Ajax
8 1 (0.77%) Symfony
8 1 (0.77%) XHTML
8 1 (0.77%) SOAP
8 1 (0.77%) REST
Miscellaneous
1 62 (47.69%) Social Media
2 25 (19.23%) Analytical Skills
3 12 (9.23%) New Media
3 12 (9.23%) Podcast
4 7 (5.38%) User Experience
5 6 (4.62%) Blog
6 4 (3.08%) Statistics
7 3 (2.31%) Photography
7 3 (2.31%) Copywriting
7 3 (2.31%) Open Source
8 2 (1.54%) Mathematics
8 2 (1.54%) Computer Science
9 1 (0.77%) Data Protection Act
9 1 (0.77%) Social Network
9 1 (0.77%) DTV
9 1 (0.77%) Algorithms
Operating Systems
1 1 (0.77%) Linux
Processes & Methodologies
1 104 (80.00%) SEO
2 75 (57.69%) Analytics
3 56 (43.08%) Digital Marketing
4 42 (32.31%) Online Marketing
5 33 (25.38%) E-Commerce
6 21 (16.15%) Project Management
7 19 (14.62%) Email Marketing
7 19 (14.62%) Web Analytics
7 19 (14.62%) B2B
8 17 (13.08%) Data Analysis
9 16 (12.31%) Content Management
9 16 (12.31%) Time Management
10 15 (11.54%) Business Intelligence
10 15 (11.54%) Direct Marketing
10 15 (11.54%) Web Design
11 13 (10.00%) Web Marketing
12 12 (9.23%) Viral Marketing
12 12 (9.23%) Campaign Analysis
13 11 (8.46%) Marketing Strategy
14 9 (6.92%) Search Engine Marketing
Programming Languages
1 14 (10.77%) JavaScript
2 11 (8.46%) PHP
3 8 (6.15%) SQL
4 3 (2.31%) C
5 2 (1.54%) Java
5 2 (1.54%) T-SQL
Qualifications
1 13 (10.00%) Degree
2 1 (0.77%) Microsoft Certification
Quality Assurance & Compliance
1 2 (1.54%) QA
Vendors
1 53 (40.77%) Google
2 30 (23.08%) Microsoft
3 14 (10.77%) Adobe
4 7 (5.38%) Facebook
5 6 (4.62%) Twitter
6 5 (3.85%) HubSpot
7 4 (3.08%) Business Objects
8 3 (2.31%) Omniture
9 2 (1.54%) Marketo
9 2 (1.54%) Hitwise
10 1 (0.77%) Zend
10 1 (0.77%) SAP
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