The table below looks at the statistics for Pay per click skills in IT jobs advertised for the South East region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 22 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 May 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 366 353 393
Rank change year-on-year
-13 +40
Permanent jobs citing Pay per click 72 89 52
As % of all permanent IT jobs located in the South East 0.35% 0.39% 0.23%
As % of the Processes & Methodologies category 0.43% 0.49% 0.30%
Number of salaries quoted 57 63 36
Average salary £30,000 £35,000 £33,500
Average salary % change year-on-year
-14.28% +4.47%
90% offered a salary of more than £25,600 £25,000 £26,750
10% offered a salary of more than £50,000 £40,000 £46,250
UK excluding London average salary £27,500 £29,000 £30,000
% change year-on-year
-5.17% -3.33%
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South East region.

Processes & Methodologies Category
South East
Permanent IT job ads with a match in the
Processes & Methodologies category
16858 18135 17065
As % of all permanent IT jobs located in the South East 81.82% 79.47% 76.50%
Number of salaries quoted 13369 14487 13886
Average salary £46,500 £45,000 £45,000
Average salary % change year-on-year
+3.33% -
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £67,500 £65,000 £65,000
UK excluding London average salary £44,485 £42,500 £40,000
% change year-on-year
+4.66% +6.25%

Pay per click
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the South East region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the South East

Pay per click
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the South East region.

Pay per click Salary Trend in the South East

Pay per click
Salary Histogram in the South East

This chart provides a salary histogram for IT jobs citing Pay per click across the South East region over the 3 months to 22 May 2015.

Pay per click Salary Histogram in the South East

Pay per click
Job Locations in the South East

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the South East region over the 3 months to 22 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Surrey +14 18 £27,500 -21.42% 3
Berkshire +9 18 £50,000 +42.85% 1
East Sussex - 12 £30,000 - 1
Kent -5 8 £40,000 +30.08% 6
Oxfordshire +20 6 £30,000 -40.00% 2
Hampshire -8 5 £27,000 -22.85% 2
West Sussex -7 3 £36,250 +15.07% 2
Buckinghamshire - 2 - -
Pay per click
England

Pay per click
Top 30 Related IT Skills in the South East

For the 6 months to 22 May 2015, IT jobs across the South East region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 109 (84.50%) Marketing
2 107 (82.95%) SEO
3 74 (57.36%) Digital Marketing
4 68 (52.71%) Google
5 62 (48.06%) Analytics
6 45 (34.88%) Google Analytics
7 39 (30.23%) Social Media
7 39 (30.23%) Advertising
8 38 (29.46%) E-Commerce
9 35 (27.13%) Online Marketing
10 34 (26.36%) MS Excel
11 33 (25.58%) Analytical Skills
12 30 (23.26%) Photoshop
12 30 (23.26%) Degree
13 29 (22.48%) Internet
14 23 (17.83%) MS Office
15 22 (17.05%) Facebook
16 21 (16.28%) Retail
17 20 (15.50%) Project Management
18 18 (13.95%) HTML
19 17 (13.18%) CRM
19 17 (13.18%) Microsoft
20 15 (11.63%) CSS
20 15 (11.63%) User Experience
21 14 (10.85%) Marketing Analytics
21 14 (10.85%) SaaS
22 13 (10.08%) CMS
22 13 (10.08%) Finance
23 11 (8.53%) Copywriting
24 10 (7.75%) Email Marketing

Pay per click
Top Related IT Skills in the South East by Category

For the 6 months to 22 May 2015, IT jobs across the South East region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 13 (10.08%) CMS
2 3 (2.33%) Magnolia
3 1 (0.78%) Joomla!
Applications
1 34 (26.36%) MS Excel
2 30 (23.26%) Photoshop
3 23 (17.83%) MS Office
4 6 (4.65%) MS PowerPoint
5 3 (2.33%) Adobe After Effects
6 2 (1.55%) Adobe Creative Suite
7 1 (0.78%) Adobe Illustrator
7 1 (0.78%) InDesign
Business Applications
1 9 (6.98%) Magento
2 2 (1.55%) WebTrends
2 2 (1.55%) Shopify
2 2 (1.55%) CubeCart
3 1 (0.78%) Optimost
Cloud Services
1 45 (34.88%) Google Analytics
2 14 (10.85%) SaaS
3 2 (1.55%) Sage Pay
Communications & Networking
1 29 (22.48%) Internet
2 1 (0.78%) HTTP
Database & Business Intelligence
1 3 (2.33%) Big Data
2 2 (1.55%) MySQL
3 1 (0.78%) MongoDB
General
1 109 (84.50%) Marketing
2 39 (30.23%) Advertising
3 21 (16.28%) Retail
4 13 (10.08%) Finance
5 2 (1.55%) Publishing
5 2 (1.55%) Pharmaceutical
6 1 (0.78%) Games
6 1 (0.78%) Aerospace
6 1 (0.78%) Manufacturing
Job Titles
1 53 (41.09%) PPC Executive
1 53 (41.09%) PPC Specialist
1 53 (41.09%) PPC Manager
1 53 (41.09%) PPC Analyst
2 18 (13.95%) Marketing Executive
3 17 (13.18%) Account Manager
4 16 (12.40%) Marketing Assistant
5 14 (10.85%) Marketing Manager
6 8 (6.20%) Digital Marketing Executive
6 8 (6.20%) Campaign Manager
7 7 (5.43%) SEO Executive
8 6 (4.65%) Analyst
9 5 (3.88%) Campaign Delivery Manager
9 5 (3.88%) Administrator
9 5 (3.88%) Delivery Manager
9 5 (3.88%) Marketing Campaign Manager
10 4 (3.10%) Client Account Manager
10 4 (3.10%) Digital Planner
11 3 (2.33%) Coordinator
11 3 (2.33%) Project Manager
Libraries, Frameworks & Software Standards
1 18 (13.95%) HTML
2 15 (11.63%) CSS
Miscellaneous
1 39 (30.23%) Social Media
2 33 (25.58%) Analytical Skills
3 15 (11.63%) User Experience
4 11 (8.53%) Copywriting
5 7 (5.43%) Digital Media
6 3 (2.33%) Mobile App
7 2 (1.55%) Management Information System
7 2 (1.55%) Blog
7 2 (1.55%) Social Network
7 2 (1.55%) FMCG
8 1 (0.78%) Mathematics
8 1 (0.78%) Graphic Design
8 1 (0.78%) Photography
8 1 (0.78%) Statistics
8 1 (0.78%) 3D Graphics
Operating Systems
1 1 (0.78%) Android
1 1 (0.78%) Apple iOS
Processes & Methodologies
1 107 (82.95%) SEO
2 74 (57.36%) Digital Marketing
3 62 (48.06%) Analytics
4 38 (29.46%) E-Commerce
5 35 (27.13%) Online Marketing
6 20 (15.50%) Project Management
7 17 (13.18%) CRM
8 14 (10.85%) Marketing Analytics
9 10 (7.75%) Email Marketing
10 9 (6.98%) Agile Software Development
11 7 (5.43%) Campaign Management
11 7 (5.43%) Web Marketing
11 7 (5.43%) Web Development
12 6 (4.65%) Time Management
12 6 (4.65%) B2B
13 5 (3.88%) Web Design
13 5 (3.88%) B2C
13 5 (3.88%) Marketing Strategy
13 5 (3.88%) Web Analytics
14 4 (3.10%) Project Planning
Programming Languages
1 3 (2.33%) C
1 3 (2.33%) PHP
2 2 (1.55%) JavaScript
3 1 (0.78%) Java
3 1 (0.78%) SQL
Qualifications
1 30 (23.26%) Degree
2 1 (0.78%) HNC
2 1 (0.78%) HND
Quality Assurance & Compliance
1 1 (0.78%) ISO 9001
Vendors
1 68 (52.71%) Google
2 22 (17.05%) Facebook
3 17 (13.18%) Microsoft
4 8 (6.20%) Adobe
5 6 (4.65%) Twitter
6 5 (3.88%) Marketo
7 3 (2.33%) HP
8 2 (1.55%) VMware
8 2 (1.55%) Dell
8 2 (1.55%) Citrix
8 2 (1.55%) Cisco
8 2 (1.55%) DoubleClick
8 2 (1.55%) Yahoo!
8 2 (1.55%) PayPal
9 1 (0.78%) HubSpot
9 1 (0.78%) Tealeaf
9 1 (0.78%) Eloqua
9 1 (0.78%) Autodesk
9 1 (0.78%) Salesforce.com
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