The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Cambridgeshire region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 20 November 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
20 Nov 2014
Same period 2013 Same period 2012
Google Analytics
Rank - 133 127
Permanent jobs citing Google Analytics 0 4 19
As % of all permanent IT jobs located in Cambridgeshire - 0.18% 0.67%
As % of the Business Applications category - 2.60% 9.79%
Number of salaries quoted 0 4 18
Average salary - £35,000 £34,500
Average salary % change year-on-year
- +1.44%
UK excluding London average salary £32,125 £30,000 £35,000
% change year-on-year
+7.08% -14.28%
Google Analytics
East of England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the Cambridgeshire region.

Business Applications Category
Cambridgeshire
Permanent IT job ads with a match in the
Business Applications category
129 154 194
As % of all permanent IT jobs located in Cambridgeshire 5.27% 7.08% 6.83%
Number of salaries quoted 115 139 172
Average salary £45,000 £48,000 £34,000
Average salary % change year-on-year
-6.25% +41.17%
90% offered a salary of more than £34,200 £32,500 £26,500
10% offered a salary of more than £51,000 £54,000 £60,000
UK excluding London average salary £50,000 £50,000 £48,500
% change year-on-year
- +3.09%

Google Analytics
Jobs Demand Trend in Cambridgeshire

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Cambridgeshire region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Cambridgeshire

Google Analytics
Salary Trend in Cambridgeshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Cambridgeshire region.

Google Analytics Salary Trend in Cambridgeshire

Google Analytics
Top 13 Related IT Skills in Cambridgeshire

For the 6 months to 20 November 2014, IT jobs across the Cambridgeshire region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 8 (100.00%) SEO
1 8 (100.00%) Google
1 8 (100.00%) Marketing
1 8 (100.00%) Analytics
2 7 (87.50%) Copywriting
2 7 (87.50%) HTML
2 7 (87.50%) CSS
3 1 (12.50%) Advertising
3 1 (12.50%) Data Analysis
3 1 (12.50%) Pay per click
3 1 (12.50%) Digital Marketing
3 1 (12.50%) Marketing Strategy
3 1 (12.50%) Analytical Skills

Google Analytics
Top Related IT Skills in Cambridgeshire by Category

For the 6 months to 20 November 2014, IT jobs across the Cambridgeshire region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

General
1 8 (100.00%) Marketing
2 1 (12.50%) Advertising
Job Titles
1 7 (87.50%) Copywriter
2 1 (12.50%) PPC Manager
2 1 (12.50%) PPC Analyst
2 1 (12.50%) PPC Executive
2 1 (12.50%) PPC Specialist
Libraries, Frameworks & Software Standards
1 7 (87.50%) HTML
1 7 (87.50%) CSS
Miscellaneous
1 7 (87.50%) Copywriting
2 1 (12.50%) Analytical Skills
Processes & Methodologies
1 8 (100.00%) SEO
1 8 (100.00%) Analytics
2 1 (12.50%) Data Analysis
2 1 (12.50%) Pay per click
2 1 (12.50%) Digital Marketing
2 1 (12.50%) Marketing Strategy
Vendors
1 8 (100.00%) Google