The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Canary Wharf region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 17 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
17 Apr 2015
Same period 2014 Same period 2013
Marketing
Rank 27 40 46
Rank change year-on-year
+13 +6
Permanent jobs citing Marketing 5 1 2
As % of all permanent IT jobs located in Canary Wharf 2.82% 0.42% 0.61%
As % of the General category 5.75% 0.55% 0.75%
Number of salaries quoted 0 0 1
Average salary - - £115,000
UK excluding London average salary £40,000 £37,705 £37,500
% change year-on-year
+6.08% +0.54%
Marketing
London

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Canary Wharf region.

General Category
Canary Wharf
Permanent IT job ads with a match in the
General category
87 181 265
As % of all permanent IT jobs located in Canary Wharf 49.15% 75.42% 80.55%
Number of salaries quoted 60 157 207
Average salary £57,500 £78,000 £90,000
Average salary % change year-on-year
-26.28% -13.33%
90% offered a salary of more than £30,000 £55,000 £50,000
10% offered a salary of more than £84,500 £110,000 £105,000
UK excluding London average salary £45,000 £43,000 £42,000
% change year-on-year
+4.65% +2.38%

Marketing
Jobs Demand Trend in Canary Wharf

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Canary Wharf region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Canary Wharf

Marketing
Salary Trend in Canary Wharf

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Canary Wharf region.

Marketing Salary Trend in Canary Wharf

Marketing
Top 25 Related IT Skills in Canary Wharf

For the 6 months to 17 April 2015, IT jobs across the Canary Wharf region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 6 (85.71%) B2B
1 6 (85.71%) Social Media
2 5 (71.43%) Product Marketing
2 5 (71.43%) Cloud Computing
2 5 (71.43%) Pardot
2 5 (71.43%) Salesforce.com
2 5 (71.43%) Law
2 5 (71.43%) Degree
2 5 (71.43%) Search Engine Marketing
3 1 (14.29%) Display Advertising
3 1 (14.29%) Digital Marketing
3 1 (14.29%) jQuery
3 1 (14.29%) Creative Marketing
3 1 (14.29%) Advertising
3 1 (14.29%) Telecoms
3 1 (14.29%) SEO
3 1 (14.29%) Adobe
3 1 (14.29%) Web Analytics
3 1 (14.29%) Omniture
3 1 (14.29%) Analytical Skills
3 1 (14.29%) Visualisation
3 1 (14.29%) Data Visualisation
3 1 (14.29%) SiteCatalyst
3 1 (14.29%) Analytics
3 1 (14.29%) JavaScript

Marketing
Top Related IT Skills in Canary Wharf by Category

For the 6 months to 17 April 2015, IT jobs across the Canary Wharf region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Business Applications
1 1 (14.29%) SiteCatalyst
Cloud Services
1 5 (71.43%) Cloud Computing
General
1 5 (71.43%) Law
2 1 (14.29%) Advertising
2 1 (14.29%) Telecoms
Job Titles
1 6 (85.71%) Marketing Manager
2 1 (14.29%) Implementation Specialist
Libraries, Frameworks & Software Standards
1 1 (14.29%) jQuery
Miscellaneous
1 6 (85.71%) Social Media
2 1 (14.29%) Analytical Skills
2 1 (14.29%) Visualisation
Processes & Methodologies
1 6 (85.71%) B2B
2 5 (71.43%) Search Engine Marketing
2 5 (71.43%) Product Marketing
3 1 (14.29%) Data Visualisation
3 1 (14.29%) Analytics
3 1 (14.29%) Display Advertising
3 1 (14.29%) Digital Marketing
3 1 (14.29%) SEO
3 1 (14.29%) Web Analytics
3 1 (14.29%) Creative Marketing
Programming Languages
1 1 (14.29%) JavaScript
Qualifications
1 5 (71.43%) Degree
Vendors
1 5 (71.43%) Salesforce.com
1 5 (71.43%) Pardot
2 1 (14.29%) Adobe
2 1 (14.29%) Omniture