The table below looks at the statistics for B2C skills in IT jobs advertised for the Cheshire region. Included is a guide to the average salaries offered in IT jobs that have cited B2C over the 3 months to 27 February 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Feb 2015
Same period 2014 Same period 2013
B2C (Business-to-Consumer)
Rank 97 109 132
Rank change year-on-year
+12 +23
Permanent jobs citing B2C 24 6 8
As % of all permanent IT jobs located in Cheshire 1.28% 0.38% 0.40%
As % of the Processes & Methodologies category 1.52% 0.47% 0.48%
Number of salaries quoted 20 4 8
Average salary £35,000 £27,000 £32,500
Average salary % change year-on-year
+29.62% -16.92%
UK excluding London average salary £47,500 £45,000 £41,000
% change year-on-year
+5.55% +9.75%
B2C
North West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Cheshire region.

Processes & Methodologies Category
Cheshire
Permanent IT job ads with a match in the
Processes & Methodologies category
1582 1267 1671
As % of all permanent IT jobs located in Cheshire 84.60% 81.06% 83.84%
Number of salaries quoted 1276 956 1337
Average salary £40,000 £40,000 £36,000
Average salary % change year-on-year
- +11.11%
90% offered a salary of more than £27,500 £28,500 £25,000
10% offered a salary of more than £57,500 £60,000 £57,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

B2C
Jobs Demand Trend in Cheshire

This chart provides a 3-month moving total of permanent IT jobs citing B2C across the Cheshire region as a proportion of the total demand within the Processes & Methodologies category.

B2C Jobs Demand Trend in Cheshire

B2C
Salary Trend in Cheshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing B2C across the Cheshire region.

B2C Salary Trend in Cheshire

B2C
Job Locations in Cheshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing B2C within the Cheshire region over the 3 months to 27 February 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Knutsford - 24 £35,000 -
B2C
North West

B2C
Top 30 Related IT Skills in Cheshire

For the 6 months to 27 February 2015, IT jobs across the Cheshire region citing B2C also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited B2C.

1 24 (82.76%) B2B
1 24 (82.76%) Logistics
1 24 (82.76%) Marketing
2 18 (62.07%) Digital Marketing
2 18 (62.07%) SEO
2 18 (62.07%) Pay per click
3 16 (55.17%) Google
4 9 (31.03%) Strategic Planning
4 9 (31.03%) Microsoft
4 9 (31.03%) Search Engine Marketing
4 9 (31.03%) Google Analytics
4 9 (31.03%) Web Development
4 9 (31.03%) Psychology
4 9 (31.03%) Finance
4 9 (31.03%) Project Management
4 9 (31.03%) MS Office
4 9 (31.03%) WordPress
4 9 (31.03%) Marketing Management
4 9 (31.03%) Analytics
4 9 (31.03%) Campaign Management
4 9 (31.03%) User Experience
5 6 (20.69%) Continuous Improvement
5 6 (20.69%) Facebook
5 6 (20.69%) Twitter
5 6 (20.69%) Social Media
5 6 (20.69%) Copywriting
5 6 (20.69%) Content Management
5 6 (20.69%) Competitor Analysis
6 1 (3.45%) Apple
6 1 (3.45%) .NET Framework

B2C
Top Related IT Skills in Cheshire by Category

For the 6 months to 27 February 2015, IT jobs across the Cheshire region citing B2C also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited B2C. Up to 20 skills are shown per category.

Application Platforms
1 9 (31.03%) WordPress
Applications
1 9 (31.03%) MS Office
Business Applications
1 9 (31.03%) Google Analytics
Database & Business Intelligence
1 1 (3.45%) SQL Server
Development Applications
1 1 (3.45%) Team Foundation Server
General
1 24 (82.76%) Marketing
2 9 (31.03%) Finance
3 1 (3.45%) Retail
3 1 (3.45%) Pharmaceutical
Job Titles
1 9 (31.03%) Marketing Manager
1 9 (31.03%) PPC Specialist
1 9 (31.03%) Digital Marketing Manager
1 9 (31.03%) PPC Manager
1 9 (31.03%) PPC Analyst
1 9 (31.03%) PPC Executive
2 6 (20.69%) Social Media Specialist
3 1 (3.45%) Mobile Developer
3 1 (3.45%) Project Manager
3 1 (3.45%) Developer
3 1 (3.45%) .NET Developer
3 1 (3.45%) ASP.NET Developer
Libraries, Frameworks & Software Standards
1 1 (3.45%) HTML
1 1 (3.45%) .NET
1 1 (3.45%) ASP.NET
1 1 (3.45%) CSS
1 1 (3.45%) Web Services
1 1 (3.45%) .NET Framework
1 1 (3.45%) ASP.NET MVC
1 1 (3.45%) HTML5
1 1 (3.45%) ADO.NET Entity Framework
1 1 (3.45%) CSS3
1 1 (3.45%) Razor View Engine
1 1 (3.45%) KnockoutJS
1 1 (3.45%) SignalR
1 1 (3.45%) ASP.NET Web API
Miscellaneous
1 9 (31.03%) Psychology
1 9 (31.03%) User Experience
2 6 (20.69%) Copywriting
2 6 (20.69%) Social Media
3 1 (3.45%) Mobile App
3 1 (3.45%) Analytical Skills
Processes & Methodologies
1 24 (82.76%) B2B
1 24 (82.76%) Logistics
2 18 (62.07%) Pay per click
2 18 (62.07%) Digital Marketing
2 18 (62.07%) SEO
3 9 (31.03%) Project Management
3 9 (31.03%) Marketing Management
3 9 (31.03%) Web Development
3 9 (31.03%) Search Engine Marketing
3 9 (31.03%) Strategic Planning
3 9 (31.03%) Analytics
3 9 (31.03%) Campaign Management
4 6 (20.69%) Continuous Improvement
4 6 (20.69%) Competitor Analysis
4 6 (20.69%) Content Management
5 1 (3.45%) E-Commerce
5 1 (3.45%) Stakeholder Management
5 1 (3.45%) Agile Software Development
5 1 (3.45%) Change Management
5 1 (3.45%) MVC
Programming Languages
1 1 (3.45%) C#
Qualifications
1 1 (3.45%) VCP4
Vendors
1 16 (55.17%) Google
2 9 (31.03%) Microsoft
3 6 (20.69%) Facebook
3 6 (20.69%) Twitter
4 1 (3.45%) Xamarin
4 1 (3.45%) Apple