The table below looks at the statistics for B2C skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited B2C over the 3 months to 28 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Aug 2015
Same period 2014 Same period 2013
B2C (Business-to-Consumer)
Rank 244 237 223
Rank change year-on-year
-7 -14
Permanent jobs citing B2C 10 20 18
As % of all permanent IT jobs located in the North West 0.15% 0.27% 0.26%
As % of the Processes & Methodologies category 0.17% 0.33% 0.33%
Number of salaries quoted 8 10 6
Average salary £45,000 £30,500 £46,250
Average salary % change year-on-year
+47.54% -34.05%
90% offered a salary of more than £40,950 £22,800 £45,000
10% offered a salary of more than £47,900 £55,000 £65,000
UK excluding London average salary £50,000 £45,000 £47,500
% change year-on-year
+11.11% -5.26%
B2C
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5777 6128 5466
As % of all permanent IT jobs located in the North West 85.90% 83.50% 79.74%
Number of salaries quoted 4790 4867 4629
Average salary £41,000 £40,000 £38,000
Average salary % change year-on-year
+2.50% +5.26%
90% offered a salary of more than £28,000 £27,500 £27,000
10% offered a salary of more than £60,000 £55,500 £57,500
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

B2C
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing B2C across the North West region as a proportion of the total demand within the Processes & Methodologies category.

B2C Jobs Demand Trend in the North West

B2C
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing B2C across the North West region.

B2C Salary Trend in the North West

B2C
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing B2C across the North West region over the 3 months to 28 August 2015.

B2C Salary Histogram in the North West

B2C
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing B2C within the North West region over the 3 months to 28 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -9 8 £45,000 +47.54% 1
Lancashire +5 2 £46,000 +119.04% 1
B2C
England

B2C
Top 30 Related IT Skills in the North West

For the 6 months to 28 August 2015, IT jobs across the North West region citing B2C also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited B2C.

1 17 (62.96%) B2B
2 15 (55.56%) HTML
3 13 (48.15%) CSS
4 12 (44.44%) JavaScript
4 12 (44.44%) Marketing
5 11 (40.74%) jQuery
6 10 (37.04%) E-Commerce
7 9 (33.33%) Digital Marketing
7 9 (33.33%) User Experience
8 8 (29.63%) Web Development
9 7 (25.93%) MVC
9 7 (25.93%) SEO
9 7 (25.93%) CMS
9 7 (25.93%) CRM
9 7 (25.93%) Project Management
9 7 (25.93%) XML
10 6 (22.22%) ASP.NET
10 6 (22.22%) C#
10 6 (22.22%) .NET
10 6 (22.22%) Software Engineering
10 6 (22.22%) WCF
11 5 (18.52%) Email Marketing
11 5 (18.52%) CSS3
11 5 (18.52%) Marketing Strategy
11 5 (18.52%) HTML5
11 5 (18.52%) Social Media
11 5 (18.52%) Responsive Web Design
11 5 (18.52%) Analytics
11 5 (18.52%) Content Management
11 5 (18.52%) Adobe Illustrator

B2C
Top Related IT Skills in the North West by Category

For the 6 months to 28 August 2015, IT jobs across the North West region citing B2C also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited B2C. Up to 20 skills are shown per category.

Application Platforms
1 7 (25.93%) CMS
2 3 (11.11%) Umbraco
3 2 (7.41%) IIS
Applications
1 5 (18.52%) Photoshop
1 5 (18.52%) Adobe Illustrator
2 2 (7.41%) MS Visio
Business Applications
1 1 (3.70%) Dynamics CRM
Cloud Services
1 1 (3.70%) Google Analytics
Communications & Networking
1 5 (18.52%) Internet
2 4 (14.81%) Intranet
Database & Business Intelligence
1 4 (14.81%) SQL Server
2 2 (7.41%) SQL Server Reporting Services
Development Applications
1 4 (14.81%) Dreamweaver
General
1 12 (44.44%) Marketing
2 3 (11.11%) Retail
3 2 (7.41%) Advertising
4 1 (3.70%) Banking
4 1 (3.70%) Telecoms
4 1 (3.70%) Finance
Job Titles
1 11 (40.74%) Developer
2 8 (29.63%) Web Developer
3 5 (18.52%) Web Designer
3 5 (18.52%) Designer
4 4 (14.81%) Front-End Developer
4 4 (14.81%) Marketing Manager
4 4 (14.81%) Photoshop Designer
4 4 (14.81%) Digital Marketing Manager
5 3 (11.11%) Junior Web Developer
5 3 (11.11%) Junior Web Designer
5 3 (11.11%) Junior Designer
5 3 (11.11%) Junior Developer
5 3 (11.11%) Junior
5 3 (11.11%) Account Manager
6 2 (7.41%) Senior Manager
6 2 (7.41%) Analyst
6 2 (7.41%) Project Manager
6 2 (7.41%) Business Analyst
6 2 (7.41%) C# Developer
6 2 (7.41%) Website Manager
Libraries, Frameworks & Software Standards
1 15 (55.56%) HTML
2 13 (48.15%) CSS
3 11 (40.74%) jQuery
4 7 (25.93%) XML
5 6 (22.22%) .NET
5 6 (22.22%) ASP.NET
5 6 (22.22%) WCF
6 5 (18.52%) HTML5
6 5 (18.52%) CSS3
7 4 (14.81%) DHTML
8 3 (11.11%) ADO.NET
8 3 (11.11%) XSLT
8 3 (11.11%) XHTML
8 3 (11.11%) Ajax
8 3 (11.11%) .NET Framework
8 3 (11.11%) JSON
8 3 (11.11%) SOAP
9 2 (7.41%) Web Services
Miscellaneous
1 9 (33.33%) User Experience
2 5 (18.52%) Social Media
3 4 (14.81%) Management Information System
3 4 (14.81%) Performance Metrics
4 3 (11.11%) Enterprise Software
5 2 (7.41%) Analytical Skills
6 1 (3.70%) Algorithms
6 1 (3.70%) Data Centre
6 1 (3.70%) Mobile Banking
6 1 (3.70%) Graphic Design
6 1 (3.70%) Copywriting
Processes & Methodologies
1 17 (62.96%) B2B
2 10 (37.04%) E-Commerce
3 9 (33.33%) Digital Marketing
4 8 (29.63%) Web Development
5 7 (25.93%) CRM
5 7 (25.93%) Project Management
5 7 (25.93%) MVC
5 7 (25.93%) SEO
6 6 (22.22%) Software Engineering
7 5 (18.52%) Content Management
7 5 (18.52%) Email Marketing
7 5 (18.52%) Marketing Strategy
7 5 (18.52%) Responsive Web Design
7 5 (18.52%) Analytics
8 4 (14.81%) Online Marketing
8 4 (14.81%) Data Analysis
8 4 (14.81%) Agile Software Development
8 4 (14.81%) Web Analytics
8 4 (14.81%) Project Planning
8 4 (14.81%) UML
Programming Languages
1 12 (44.44%) JavaScript
2 6 (22.22%) C#
3 2 (7.41%) SQL
3 2 (7.41%) VBA
Vendors
1 1 (3.70%) Microsoft
1 1 (3.70%) Google
1 1 (3.70%) Facebook
1 1 (3.70%) Twitter
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