The table below looks at the statistics for B2C skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited B2C over the 3 months to 17 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
17 Apr 2015
Same period 2014 Same period 2013
B2C (Business-to-Consumer)
Rank 214 215 234
Rank change year-on-year
+1 +19
Permanent jobs citing B2C 35 37 29
As % of all permanent IT jobs located in the North West 0.53% 0.52% 0.39%
As % of the Processes & Methodologies category 0.64% 0.63% 0.49%
Number of salaries quoted 27 23 16
Average salary £35,000 £44,500 £31,500
Average salary % change year-on-year
-21.34% +41.26%
UK excluding London average salary £47,500 £44,500 £40,000
% change year-on-year
+6.74% +11.25%
B2C
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5491 5894 5978
As % of all permanent IT jobs located in the North West 83.67% 82.54% 79.57%
Number of salaries quoted 4402 4769 4929
Average salary £40,000 £40,000 £37,500
Average salary % change year-on-year
- +6.66%
90% offered a salary of more than £27,500 £27,000 £25,500
10% offered a salary of more than £57,500 £57,500 £55,000
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

B2C
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing B2C across the North West region as a proportion of the total demand within the Processes & Methodologies category.

B2C Jobs Demand Trend in the North West

B2C
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing B2C across the North West region.

B2C Salary Trend in the North West

B2C
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing B2C across the North West region over the 3 months to 17 April 2015.

B2C Salary Histogram in the North West

B2C
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing B2C within the North West region over the 3 months to 17 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Cheshire +24 29 £35,000 +29.62% 3
Manchester -13 5 £47,500 +6.74% 1
Lancashire 0 1 £20,000 -6.97% 1
B2C
England

B2C
Top 30 Related IT Skills in the North West

For the 6 months to 17 April 2015, IT jobs across the North West region citing B2C also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited B2C.

1 40 (76.92%) B2B
2 37 (71.15%) Marketing
3 29 (55.77%) Digital Marketing
4 26 (50.00%) SEO
5 24 (46.15%) Logistics
6 22 (42.31%) Pay per click
7 20 (38.46%) Google
8 17 (32.69%) HTML
9 16 (30.77%) CSS
10 14 (26.92%) Facebook
10 14 (26.92%) Twitter
10 14 (26.92%) User Experience
11 13 (25.00%) Analytics
11 13 (25.00%) JavaScript
11 13 (25.00%) Finance
12 12 (23.08%) Project Management
13 11 (21.15%) Web Development
14 10 (19.23%) jQuery
14 10 (19.23%) Google Analytics
14 10 (19.23%) Photoshop
15 9 (17.31%) MS Office
15 9 (17.31%) Microsoft
15 9 (17.31%) Strategic Planning
15 9 (17.31%) WordPress
15 9 (17.31%) Psychology
15 9 (17.31%) Marketing Management
15 9 (17.31%) Social Media
15 9 (17.31%) Search Engine Marketing
15 9 (17.31%) Campaign Management
16 7 (13.46%) Copywriting

B2C
Top Related IT Skills in the North West by Category

For the 6 months to 17 April 2015, IT jobs across the North West region citing B2C also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited B2C. Up to 20 skills are shown per category.

Application Platforms
1 9 (17.31%) WordPress
2 2 (3.85%) CMS
Applications
1 10 (19.23%) Photoshop
2 9 (17.31%) MS Office
3 5 (9.62%) Adobe Illustrator
4 1 (1.92%) MS Visio
Business Applications
1 10 (19.23%) Google Analytics
Communications & Networking
1 3 (5.77%) Internet
Database & Business Intelligence
1 6 (11.54%) MySQL
2 5 (9.62%) Relational Database
3 1 (1.92%) SQL Server
3 1 (1.92%) SQL Server Reporting Services
Development Applications
1 2 (3.85%) Dreamweaver
General
1 37 (71.15%) Marketing
2 13 (25.00%) Finance
3 5 (9.62%) Retail
4 2 (3.85%) Advertising
5 1 (1.92%) Banking
5 1 (1.92%) Billing
5 1 (1.92%) Telecoms
Job Titles
1 12 (23.08%) Developer
2 11 (21.15%) Marketing Manager
2 11 (21.15%) Digital Marketing Manager
3 9 (17.31%) PPC Specialist
3 9 (17.31%) PPC Manager
3 9 (17.31%) PPC Analyst
3 9 (17.31%) PPC Executive
4 6 (11.54%) Social Media Specialist
4 6 (11.54%) Front-End Developer
5 5 (9.62%) Designer
5 5 (9.62%) Web Designer
5 5 (9.62%) Web Developer
6 4 (7.69%) Project Manager
6 4 (7.69%) Photoshop Designer
7 3 (5.77%) Junior Web Developer
7 3 (5.77%) Junior Web Designer
7 3 (5.77%) Junior Designer
7 3 (5.77%) Junior
7 3 (5.77%) Analyst
7 3 (5.77%) Junior Developer
Libraries, Frameworks & Software Standards
1 17 (32.69%) HTML
2 16 (30.77%) CSS
3 10 (19.23%) jQuery
4 5 (9.62%) HTML5
4 5 (9.62%) CSS3
4 5 (9.62%) Open Graph
4 5 (9.62%) JSON
5 2 (3.85%) DHTML
5 2 (3.85%) XML
6 1 (1.92%) Spring
6 1 (1.92%) J2EE
Miscellaneous
1 14 (26.92%) User Experience
2 9 (17.31%) Social Media
2 9 (17.31%) Psychology
3 7 (13.46%) Copywriting
4 2 (3.85%) Digital Media
5 1 (1.92%) Mobile Banking
5 1 (1.92%) Analytical Skills
5 1 (1.92%) Algorithms
5 1 (1.92%) Smart Meter
5 1 (1.92%) Computer Science
5 1 (1.92%) Graphic Design
Processes & Methodologies
1 40 (76.92%) B2B
2 29 (55.77%) Digital Marketing
3 26 (50.00%) SEO
4 24 (46.15%) Logistics
5 22 (42.31%) Pay per click
6 13 (25.00%) Analytics
7 12 (23.08%) Project Management
8 11 (21.15%) Web Development
9 9 (17.31%) Search Engine Marketing
9 9 (17.31%) Campaign Management
9 9 (17.31%) Marketing Management
9 9 (17.31%) Strategic Planning
10 7 (13.46%) Content Management
10 7 (13.46%) Competitor Analysis
11 6 (11.54%) Continuous Improvement
12 5 (9.62%) Responsive Web Design
12 5 (9.62%) Online Marketing
12 5 (9.62%) CRM
12 5 (9.62%) E-Commerce
13 3 (5.77%) Workflow
Programming Languages
1 13 (25.00%) JavaScript
2 6 (11.54%) PHP
3 1 (1.92%) SQL
3 1 (1.92%) VBA
3 1 (1.92%) Java
Qualifications
1 1 (1.92%) ISEB
1 1 (1.92%) ISTQB
1 1 (1.92%) Degree
1 1 (1.92%) ISTQB Foundation Certification
Quality Assurance & Compliance
1 1 (1.92%) QA
Vendors
1 20 (38.46%) Google
2 14 (26.92%) Facebook
2 14 (26.92%) Twitter
3 9 (17.31%) Microsoft
4 4 (7.69%) Yahoo!
5 1 (1.92%) ATG
5 1 (1.92%) hybris
5 1 (1.92%) Demandware
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