The table below looks at the statistics for B2C skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited B2C over the 3 months to 20 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
20 Oct 2014
Same period 2013 Same period 2012
B2C (Business-to-Consumer)
Rank 231 230 194
Rank change year-on-year
-1 -36
Permanent jobs citing B2C 29 14 59
As % of all permanent IT jobs located in the North West 0.39% 0.21% 0.81%
As % of the Processes & Methodologies category 0.46% 0.26% 1.02%
Number of salaries quoted 14 10 18
Average salary £33,500 £31,000 £32,500
Average salary % change year-on-year
+8.06% -4.61%
90% offered a salary of more than £21,600 £26,800 £20,550
10% offered a salary of more than £55,000 £65,000 £100,000
UK excluding London average salary £47,500 £50,000 £40,000
% change year-on-year
-5.00% +25.00%
B2C
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
6302 5407 5759
As % of all permanent IT jobs located in the North West 83.89% 80.25% 79.38%
Number of salaries quoted 5285 4536 4958
Average salary £40,000 £38,500 £37,500
Average salary % change year-on-year
+3.89% +2.66%
90% offered a salary of more than £27,500 £27,000 £27,000
10% offered a salary of more than £60,000 £55,000 £55,000
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

B2C
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing B2C across the North West region as a proportion of the total demand within the Processes & Methodologies category.

B2C Jobs Demand Trend in the North West

B2C
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing B2C across the North West region.

B2C Salary Trend in the North West

B2C
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing B2C across the North West region over the 3 months to 20 October 2014.

B2C Salary Histogram in the North West

B2C
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing B2C within the North West region over the 3 months to 20 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -3 23 £32,000 +16.36% 6
Cheshire - 5 £40,250 - 3
Lancashire - 1 £21,000 -
B2C
England

B2C
Top 30 Related IT Skills in the North West

For the 6 months to 20 October 2014, IT jobs across the North West region citing B2C also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited B2C.

1 22 (50.00%) B2B
2 17 (38.64%) Marketing
3 16 (36.36%) SEO
4 15 (34.09%) Google
4 15 (34.09%) Pay per click
4 15 (34.09%) Online Marketing
5 14 (31.82%) Advertising
6 13 (29.55%) Analytics
7 12 (27.27%) Digital Marketing
8 10 (22.73%) HTML
9 9 (20.45%) CSS
9 9 (20.45%) Social Media
10 8 (18.18%) JavaScript
11 7 (15.91%) E-Commerce
11 7 (15.91%) Yahoo!
11 7 (15.91%) Digital Media
11 7 (15.91%) Facebook
11 7 (15.91%) Twitter
12 6 (13.64%) Google Analytics
12 6 (13.64%) Copywriting
13 4 (9.09%) Project Management
14 3 (6.82%) Mobile Marketing
14 3 (6.82%) Marketing Strategy
14 3 (6.82%) Finance
15 2 (4.55%) Pharmaceutical
15 2 (4.55%) MVC
15 2 (4.55%) Web Services
15 2 (4.55%) Apple
15 2 (4.55%) .NET
15 2 (4.55%) SQL Server

B2C
Top Related IT Skills in the North West by Category

For the 6 months to 20 October 2014, IT jobs across the North West region citing B2C also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited B2C. Up to 20 skills are shown per category.

Application Platforms
1 1 (2.27%) JBoss
Business Applications
1 6 (13.64%) Google Analytics
Communications & Networking
1 1 (2.27%) FTP
1 1 (2.27%) Internet
Database & Business Intelligence
1 2 (4.55%) SQL Server
Development Applications
1 2 (4.55%) Team Foundation Server
General
1 17 (38.64%) Marketing
2 14 (31.82%) Advertising
3 3 (6.82%) Finance
4 2 (4.55%) Bulgarian Language
4 2 (4.55%) Danish Language
4 2 (4.55%) Retail
4 2 (4.55%) German Language
4 2 (4.55%) Pharmaceutical
5 1 (2.27%) Russian Language
5 1 (2.27%) Billing
5 1 (2.27%) French Language
5 1 (2.27%) Automotive
5 1 (2.27%) Law
5 1 (2.27%) Legal
Job Titles
1 7 (15.91%) SEO Executive
2 6 (13.64%) Copywriter
3 5 (11.36%) Sales Executive
4 4 (9.09%) PPC Specialist
4 4 (9.09%) Marketing Manager
4 4 (9.09%) PPC Manager
4 4 (9.09%) PPC Analyst
4 4 (9.09%) PPC Executive
5 3 (6.82%) Account Manager
5 3 (6.82%) Online Account Manager
5 3 (6.82%) Online Marketing Manager
5 3 (6.82%) Developer
6 2 (4.55%) .NET Developer
6 2 (4.55%) ASP.NET Developer
6 2 (4.55%) Product Manager
6 2 (4.55%) Development Manager
6 2 (4.55%) Senior Manager
6 2 (4.55%) Business Development Manager
6 2 (4.55%) Business Manager
6 2 (4.55%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 10 (22.73%) HTML
2 9 (20.45%) CSS
3 2 (4.55%) Web Services
3 2 (4.55%) .NET Framework
3 2 (4.55%) ASP.NET MVC
3 2 (4.55%) HTML5
3 2 (4.55%) ADO.NET Entity Framework
3 2 (4.55%) CSS3
3 2 (4.55%) Razor View Engine
3 2 (4.55%) KnockoutJS
3 2 (4.55%) SignalR
3 2 (4.55%) ASP.NET Web API
3 2 (4.55%) .NET
3 2 (4.55%) ASP.NET
4 1 (2.27%) J2EE
Miscellaneous
1 9 (20.45%) Social Media
2 7 (15.91%) Digital Media
3 6 (13.64%) Copywriting
4 2 (4.55%) Smart Meter
4 2 (4.55%) Analytical Skills
4 2 (4.55%) Mobile App
5 1 (2.27%) User Experience
5 1 (2.27%) Blog
Processes & Methodologies
1 22 (50.00%) B2B
2 16 (36.36%) SEO
3 15 (34.09%) Pay per click
3 15 (34.09%) Online Marketing
4 13 (29.55%) Analytics
5 12 (27.27%) Digital Marketing
6 7 (15.91%) E-Commerce
7 4 (9.09%) Project Management
8 3 (6.82%) Marketing Strategy
8 3 (6.82%) Mobile Marketing
9 2 (4.55%) Mobile Application Development
9 2 (4.55%) Dependency Injection
9 2 (4.55%) Continuous Integration
9 2 (4.55%) Business Development
9 2 (4.55%) MVC
9 2 (4.55%) Agile Software Development
10 1 (2.27%) Content Management
10 1 (2.27%) Supplier Management
10 1 (2.27%) Competitor Analysis
10 1 (2.27%) Software Testing
Programming Languages
1 8 (18.18%) JavaScript
2 2 (4.55%) C#
3 1 (2.27%) Java
3 1 (2.27%) C
Qualifications
1 1 (2.27%) ISEB
1 1 (2.27%) ISTQB
1 1 (2.27%) Degree
1 1 (2.27%) ISTQB Foundation Certification
Quality Assurance & Compliance
1 1 (2.27%) QA
Vendors
1 15 (34.09%) Google
2 7 (15.91%) Facebook
2 7 (15.91%) Twitter
2 7 (15.91%) Yahoo!
3 2 (4.55%) Apple
3 2 (4.55%) Xamarin
Runcorn
Computer Futures
Salary: £38000 - £43000 per annum + competitive
Posted: 9 days ago
Manchester
SThree - Internal Recruitment department
Salary: £18000 - £23000 per annum + Commission
Posted: 9 days ago
Manchester
SThree - Internal Recruitment department
Salary: £18000 - £23000 per annum + Commission
Posted: 9 days ago
Manchester
SThree - Internal Recruitment department
Salary: £18000 - £23000 per annum + Commission
Posted: 9 days ago
Manchester, Lancashire
Laterooms Ltd
Salary: Competitive + bonus + benefits
Posted: 12 days ago
Manchester, Lancashire
Laterooms Ltd
Salary: Competitive + bonus + benefits
Posted: 21 days ago
Manchester, Lancashire
Laterooms Ltd
Salary: From £35,000 to £45,000 per annum Competitive + bonus + benefits
Posted: 24 days ago
Macclesfield
Computer Futures
Salary: £45000 - £50000 per annum + competitive
Posted: 26 days ago
Wilmslow
Computer Futures
Salary: £40000 - £45000 per annum + competitive
Posted: 26 days ago