The table below looks at the statistics for B2C skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited B2C over the 3 months to 2 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Oct 2014
Same period 2013 Same period 2012
B2C (Business-to-Consumer)
Rank 225 223 186
Rank change year-on-year
-2 -37
Permanent jobs citing B2C 31 16 66
As % of all permanent IT jobs located in the North West 0.42% 0.24% 0.92%
As % of the Processes & Methodologies category 0.50% 0.30% 1.16%
Number of salaries quoted 13 10 23
Average salary £35,000 £45,000 £32,500
Average salary % change year-on-year
-22.22% +38.46%
90% offered a salary of more than £21,400 £26,800 £22,200
10% offered a salary of more than £55,000 £65,000 £88,500
UK excluding London average salary £45,000 £47,500 £40,000
% change year-on-year
-5.26% +18.75%
B2C
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
6260 5280 5696
As % of all permanent IT jobs located in the North West 84.40% 79.52% 79.43%
Number of salaries quoted 5176 4428 4863
Average salary £40,000 £38,500 £37,500
Average salary % change year-on-year
+3.89% +2.66%
90% offered a salary of more than £27,500 £27,000 £27,000
10% offered a salary of more than £60,000 £55,000 £55,000
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

B2C
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing B2C across the North West region as a proportion of the total demand within the Processes & Methodologies category.

B2C Jobs Demand Trend in the North West

B2C
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing B2C across the North West region.

B2C Salary Trend in the North West

B2C
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing B2C across the North West region over the 3 months to 2 October 2014.

B2C Salary Histogram in the North West

B2C
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing B2C within the North West region over the 3 months to 2 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +7 26 £35,000 -6.66% 2
Cheshire - 4 £40,000 - 3
Lancashire - 1 £21,000 -
B2C
England

B2C
Top 30 Related IT Skills in the North West

For the 6 months to 2 October 2014, IT jobs across the North West region citing B2C also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited B2C.

1 24 (52.17%) B2B
2 21 (45.65%) Marketing
3 16 (34.78%) Pay per click
3 16 (34.78%) Online Marketing
3 16 (34.78%) SEO
4 14 (30.43%) Digital Marketing
4 14 (30.43%) Google
5 13 (28.26%) Advertising
5 13 (28.26%) Analytics
6 10 (21.74%) Social Media
6 10 (21.74%) HTML
7 9 (19.57%) JavaScript
7 9 (19.57%) CSS
8 8 (17.39%) Yahoo!
8 8 (17.39%) Facebook
8 8 (17.39%) Twitter
8 8 (17.39%) Digital Media
9 7 (15.22%) E-Commerce
9 7 (15.22%) Project Management
10 6 (13.04%) Copywriting
11 5 (10.87%) Google Analytics
12 4 (8.70%) Finance
12 4 (8.70%) Marketing Strategy
12 4 (8.70%) Analytical Skills
13 3 (6.52%) Mobile Marketing
13 3 (6.52%) Product Management
13 3 (6.52%) Retail
13 3 (6.52%) Internet
14 2 (4.35%) C
14 2 (4.35%) Business Development

B2C
Top Related IT Skills in the North West by Category

For the 6 months to 2 October 2014, IT jobs across the North West region citing B2C also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited B2C. Up to 20 skills are shown per category.

Business Applications
1 5 (10.87%) Google Analytics
Communications & Networking
1 3 (6.52%) Internet
2 1 (2.17%) FTP
Database & Business Intelligence
1 1 (2.17%) SQL Server
Development Applications
1 1 (2.17%) Team Foundation Server
General
1 21 (45.65%) Marketing
2 13 (28.26%) Advertising
3 4 (8.70%) Finance
4 3 (6.52%) Retail
5 2 (4.35%) Bulgarian Language
5 2 (4.35%) Danish Language
6 1 (2.17%) German Language
6 1 (2.17%) Russian Language
6 1 (2.17%) Law
6 1 (2.17%) Legal
6 1 (2.17%) Banking
6 1 (2.17%) Pharmaceutical
Job Titles
1 8 (17.39%) SEO Executive
2 6 (13.04%) Copywriter
3 5 (10.87%) Sales Executive
4 4 (8.70%) Senior Manager
4 4 (8.70%) Product Manager
4 4 (8.70%) Marketing Manager
4 4 (8.70%) PPC Specialist
4 4 (8.70%) PPC Manager
4 4 (8.70%) PPC Analyst
4 4 (8.70%) PPC Executive
5 3 (6.52%) Online Account Manager
5 3 (6.52%) Senior Product Manager
5 3 (6.52%) Online Marketing Manager
5 3 (6.52%) Account Manager
6 2 (4.35%) Developer
6 2 (4.35%) Development Manager
6 2 (4.35%) Business Development Manager
6 2 (4.35%) Business Manager
6 2 (4.35%) Digital Marketing Manager
7 1 (2.17%) Mobile Developer
Libraries, Frameworks & Software Standards
1 10 (21.74%) HTML
2 9 (19.57%) CSS
3 1 (2.17%) Web Services
3 1 (2.17%) .NET Framework
3 1 (2.17%) ASP.NET MVC
3 1 (2.17%) HTML5
3 1 (2.17%) ADO.NET Entity Framework
3 1 (2.17%) CSS3
3 1 (2.17%) Razor View Engine
3 1 (2.17%) KnockoutJS
3 1 (2.17%) SignalR
3 1 (2.17%) ASP.NET Web API
3 1 (2.17%) .NET
3 1 (2.17%) J2EE
3 1 (2.17%) ASP.NET
Miscellaneous
1 10 (21.74%) Social Media
2 8 (17.39%) Digital Media
3 6 (13.04%) Copywriting
4 4 (8.70%) Analytical Skills
5 2 (4.35%) Mobile App
6 1 (2.17%) User Experience
6 1 (2.17%) Online Banking
6 1 (2.17%) Smart Meter
6 1 (2.17%) New Media
Processes & Methodologies
1 24 (52.17%) B2B
2 16 (34.78%) Pay per click
2 16 (34.78%) SEO
2 16 (34.78%) Online Marketing
3 14 (30.43%) Digital Marketing
4 13 (28.26%) Analytics
5 7 (15.22%) E-Commerce
5 7 (15.22%) Project Management
6 4 (8.70%) Marketing Strategy
7 3 (6.52%) Product Management
7 3 (6.52%) Mobile Marketing
8 2 (4.35%) Business Development
9 1 (2.17%) MVC
9 1 (2.17%) Stakeholder Management
9 1 (2.17%) Agile Software Development
9 1 (2.17%) Supplier Management
9 1 (2.17%) Competitor Analysis
9 1 (2.17%) Customer Engagement
9 1 (2.17%) Continuous Integration
9 1 (2.17%) Dependency Injection
Programming Languages
1 9 (19.57%) JavaScript
2 2 (4.35%) C
3 1 (2.17%) C#
3 1 (2.17%) Java
Vendors
1 14 (30.43%) Google
2 8 (17.39%) Facebook
2 8 (17.39%) Twitter
2 8 (17.39%) Yahoo!
3 1 (2.17%) JBoss
3 1 (2.17%) Apple
3 1 (2.17%) Xamarin
Manchester, Lancashire
Laterooms Ltd
Salary: Competitive + bonus + benefits
Posted: 3 days ago
Cheshire
Recital Consulting
Salary: £22000 - £25000 Per Annum
Posted: 6 days ago
Manchester, Lancashire
Laterooms Ltd
Salary: From £35,000 to £45,000 per annum Competitive + bonus + benefits
Posted: 7 days ago
Macclesfield
Computer Futures
Salary: £45000 - £50000 per annum + competitive
Posted: 8 days ago
Wilmslow
Computer Futures
Salary: £40000 - £45000 per annum + competitive
Posted: 9 days ago