The table below looks at the statistics for B2C skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited B2C over the 3 months to 27 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Mar 2015
Same period 2014 Same period 2013
B2C (Business-to-Consumer)
Rank 209 216 223
Rank change year-on-year
+7 +7
Permanent jobs citing B2C 35 37 38
As % of all permanent IT jobs located in the North West 0.53% 0.53% 0.52%
As % of the Processes & Methodologies category 0.64% 0.65% 0.65%
Number of salaries quoted 27 22 15
Average salary £35,000 £44,500 £31,500
Average salary % change year-on-year
-21.34% +41.26%
UK excluding London average salary £48,750 £45,000 £40,000
% change year-on-year
+8.33% +12.50%
B2C
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5497 5733 5858
As % of all permanent IT jobs located in the North West 83.20% 82.85% 79.59%
Number of salaries quoted 4454 4665 4831
Average salary £40,000 £40,000 £37,500
Average salary % change year-on-year
- +6.66%
90% offered a salary of more than £27,500 £27,000 £25,000
10% offered a salary of more than £57,500 £59,889 £55,000
UK excluding London average salary £43,275 £42,500 £40,000
% change year-on-year
+1.82% +6.25%

B2C
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing B2C across the North West region as a proportion of the total demand within the Processes & Methodologies category.

B2C Jobs Demand Trend in the North West

B2C
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing B2C across the North West region.

B2C Salary Trend in the North West

B2C
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing B2C across the North West region over the 3 months to 27 March 2015.

B2C Salary Histogram in the North West

B2C
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing B2C within the North West region over the 3 months to 27 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Cheshire +25 28 £35,000 +29.62% 3
Manchester -11 6 £43,000 -3.37% 1
Lancashire +6 1 £20,000 -6.97%
B2C
England

B2C
Top 30 Related IT Skills in the North West

For the 6 months to 27 March 2015, IT jobs across the North West region citing B2C also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited B2C.

1 41 (78.85%) B2B
2 35 (67.31%) Marketing
3 28 (53.85%) Digital Marketing
4 27 (51.92%) SEO
5 24 (46.15%) Logistics
6 23 (44.23%) Google
6 23 (44.23%) Pay per click
7 16 (30.77%) HTML
8 15 (28.85%) CSS
8 15 (28.85%) Facebook
8 15 (28.85%) Twitter
8 15 (28.85%) Analytics
9 13 (25.00%) Finance
10 12 (23.08%) User Experience
11 11 (21.15%) JavaScript
11 11 (21.15%) Project Management
11 11 (21.15%) Social Media
11 11 (21.15%) Google Analytics
12 10 (19.23%) Web Development
13 9 (17.31%) Strategic Planning
13 9 (17.31%) WordPress
13 9 (17.31%) Psychology
13 9 (17.31%) Search Engine Marketing
13 9 (17.31%) Marketing Management
13 9 (17.31%) Microsoft
13 9 (17.31%) MS Office
13 9 (17.31%) Campaign Management
14 8 (15.38%) Photoshop
14 8 (15.38%) Content Management
14 8 (15.38%) jQuery

B2C
Top Related IT Skills in the North West by Category

For the 6 months to 27 March 2015, IT jobs across the North West region citing B2C also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited B2C. Up to 20 skills are shown per category.

Application Platforms
1 9 (17.31%) WordPress
2 2 (3.85%) CMS
Applications
1 9 (17.31%) MS Office
2 8 (15.38%) Photoshop
3 3 (5.77%) Adobe Illustrator
4 1 (1.92%) MS Visio
Business Applications
1 11 (21.15%) Google Analytics
Communications & Networking
1 2 (3.85%) Internet
Database & Business Intelligence
1 6 (11.54%) MySQL
2 5 (9.62%) Relational Database
3 2 (3.85%) SQL Server
4 1 (1.92%) SQL Server Reporting Services
Development Applications
1 2 (3.85%) Dreamweaver
2 1 (1.92%) Team Foundation Server
General
1 35 (67.31%) Marketing
2 13 (25.00%) Finance
3 6 (11.54%) Retail
4 3 (5.77%) Advertising
5 2 (3.85%) Billing
6 1 (1.92%) French Language
6 1 (1.92%) German Language
6 1 (1.92%) Automotive
6 1 (1.92%) Pharmaceutical
6 1 (1.92%) Telecoms
Job Titles
1 11 (21.15%) Developer
1 11 (21.15%) Marketing Manager
1 11 (21.15%) Digital Marketing Manager
2 9 (17.31%) PPC Manager
2 9 (17.31%) PPC Analyst
2 9 (17.31%) PPC Executive
2 9 (17.31%) PPC Specialist
3 6 (11.54%) Front-End Developer
3 6 (11.54%) Social Media Specialist
4 4 (7.69%) Analyst
4 4 (7.69%) Project Manager
5 3 (5.77%) Web Developer
5 3 (5.77%) SEO Executive
6 2 (3.85%) Designer
6 2 (3.85%) Test Analyst
6 2 (3.85%) Photoshop Designer
6 2 (3.85%) Online Marketing Manager
6 2 (3.85%) Web Designer
7 1 (1.92%) ASP.NET Developer
7 1 (1.92%) Information Analyst
Libraries, Frameworks & Software Standards
1 16 (30.77%) HTML
2 15 (28.85%) CSS
3 8 (15.38%) jQuery
4 5 (9.62%) JSON
4 5 (9.62%) Open Graph
5 4 (7.69%) HTML5
5 4 (7.69%) CSS3
6 2 (3.85%) DHTML
6 2 (3.85%) XML
7 1 (1.92%) Spring
7 1 (1.92%) .NET Framework
7 1 (1.92%) Web Services
7 1 (1.92%) .NET
7 1 (1.92%) J2EE
7 1 (1.92%) ASP.NET
7 1 (1.92%) ASP.NET MVC
7 1 (1.92%) Razor View Engine
7 1 (1.92%) KnockoutJS
7 1 (1.92%) SignalR
7 1 (1.92%) ASP.NET Web API
Miscellaneous
1 12 (23.08%) User Experience
2 11 (21.15%) Social Media
3 9 (17.31%) Psychology
4 7 (13.46%) Copywriting
5 3 (5.77%) Digital Media
6 2 (3.85%) Smart Meter
7 1 (1.92%) Graphic Design
7 1 (1.92%) Mobile App
7 1 (1.92%) Blog
7 1 (1.92%) Computer Science
7 1 (1.92%) Analytical Skills
7 1 (1.92%) Algorithms
Processes & Methodologies
1 41 (78.85%) B2B
2 28 (53.85%) Digital Marketing
3 27 (51.92%) SEO
4 24 (46.15%) Logistics
5 23 (44.23%) Pay per click
6 15 (28.85%) Analytics
7 11 (21.15%) Project Management
8 10 (19.23%) Web Development
9 9 (17.31%) Strategic Planning
9 9 (17.31%) Search Engine Marketing
9 9 (17.31%) Marketing Management
9 9 (17.31%) Campaign Management
10 8 (15.38%) Content Management
11 7 (13.46%) Competitor Analysis
12 6 (11.54%) Online Marketing
12 6 (11.54%) Continuous Improvement
13 5 (9.62%) E-Commerce
14 3 (5.77%) CRM
14 3 (5.77%) Workflow
14 3 (5.77%) Responsive Web Design
Programming Languages
1 11 (21.15%) JavaScript
2 6 (11.54%) PHP
3 1 (1.92%) SQL
3 1 (1.92%) VBA
3 1 (1.92%) C#
3 1 (1.92%) Java
Qualifications
1 2 (3.85%) ISEB
1 2 (3.85%) ISTQB
1 2 (3.85%) Degree
1 2 (3.85%) ISTQB Foundation Certification
Quality Assurance & Compliance
1 2 (3.85%) QA
Vendors
1 23 (44.23%) Google
2 15 (28.85%) Facebook
2 15 (28.85%) Twitter
3 9 (17.31%) Microsoft
4 5 (9.62%) Yahoo!
5 1 (1.92%) Xamarin
5 1 (1.92%) Apple
5 1 (1.92%) ATG
5 1 (1.92%) hybris
5 1 (1.92%) Demandware
Chester, Cheshire
Global Eye
Posted: 2 days ago
Liverpool, Lancashire
Global Eye
Posted: 2 days ago
Warrington, Cheshire
Adria Solutions Ltd
Salary: £30000 - £40000 per annum + Benefits
Posted: 4 days ago
Rochdale, Lancashire
Zen Internet Ltd
Salary: Up to £45,000 per annum depending on experience + benefits
Posted: 9 days ago
Warrington
Adria Solutions Ltd
Salary: £30000 - £40000 per annum + Benefits
Posted: 12 days ago