The table below looks at the statistics for Display Advertising skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Display Advertising over the 3 months to 20 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
20 Aug 2014
Same period 2013 Same period 2012
Display Advertising
Rank 311 321 326
Rank change year-on-year
+10 +5
Permanent jobs citing Display Advertising 20 6 4
As % of all permanent IT jobs located in the City of London 0.17% 0.050% 0.031%
As % of the Processes & Methodologies category 0.21% 0.061% 0.039%
Number of salaries quoted 1 2 3
Average salary £45,000 £33,750 £47,500
Average salary % change year-on-year
+33.33% -28.94%
UK excluding London average salary £27,500 £50,000 £27,500
% change year-on-year
-45.00% +81.81%
Display Advertising
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
9686 9797 10309
As % of all permanent IT jobs located in the City of London 81.29% 80.87% 78.89%
Number of salaries quoted 8022 8634 9418
Average salary £55,000 £55,000 £55,000
90% offered a salary of more than £37,500 £37,000 £36,000
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Display Advertising
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Display Advertising across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Display Advertising Jobs Demand Trend in the City of London

Display Advertising
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Display Advertising across the City of London region.

Display Advertising Salary Trend in the City of London

Display Advertising
Top 21 Related IT Skills in the City of London

For the 6 months to 20 August 2014, IT jobs across the City of London region citing Display Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Display Advertising.

1 37 (100.00%) Advertising
1 37 (100.00%) Marketing
2 26 (70.27%) Social Media
3 22 (59.46%) Retail
4 20 (54.05%) E-Commerce
5 19 (51.35%) Online Marketing
6 14 (37.84%) Analytics
6 14 (37.84%) Google
6 14 (37.84%) Google Analytics
7 8 (21.62%) Pay per click
7 8 (21.62%) SEO
8 7 (18.92%) Microsoft
8 7 (18.92%) WebTrends
8 7 (18.92%) Omniture
8 7 (18.92%) MS Office
9 3 (8.11%) Digital Marketing
10 1 (2.70%) Customer Engagement
10 1 (2.70%) Email Marketing
10 1 (2.70%) Mobile Marketing
10 1 (2.70%) SaaS
10 1 (2.70%) IaaS

Display Advertising
Top Related IT Skills in the City of London by Category

For the 6 months to 20 August 2014, IT jobs across the City of London region citing Display Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Display Advertising. Up to 20 skills are shown per category.

Applications
1 7 (18.92%) MS Office
Business Applications
1 14 (37.84%) Google Analytics
2 7 (18.92%) WebTrends
Cloud Services
1 1 (2.70%) SaaS
1 1 (2.70%) IaaS
General
1 37 (100.00%) Advertising
1 37 (100.00%) Marketing
2 22 (59.46%) Retail
Job Titles
1 7 (18.92%) Analyst
2 3 (8.11%) Campaign Analyst
3 1 (2.70%) Digital Project Manager
3 1 (2.70%) Project Manager
Miscellaneous
1 26 (70.27%) Social Media
Processes & Methodologies
1 20 (54.05%) E-Commerce
2 19 (51.35%) Online Marketing
3 14 (37.84%) Analytics
4 8 (21.62%) SEO
4 8 (21.62%) Pay per click
5 3 (8.11%) Digital Marketing
6 1 (2.70%) Customer Engagement
6 1 (2.70%) Mobile Marketing
6 1 (2.70%) Email Marketing
Vendors
1 14 (37.84%) Google
2 7 (18.92%) Microsoft
2 7 (18.92%) Omniture