The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Dorset region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 1 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
1 Oct 2014
Same period 2013 Same period 2012
Google Analytics
Rank 74 64 68
Rank change year-on-year
-10 +4
Permanent jobs citing Google Analytics 4 10 4
As % of all permanent IT jobs located in Dorset 0.56% 1.50% 0.64%
As % of the Business Applications category 8.16% 10.64% 5.56%
Number of salaries quoted 4 10 4
Average salary £27,500 £32,500 £50,000
Average salary % change year-on-year
-15.38% -35.00%
UK excluding London average salary £32,500 £30,000 £32,500
% change year-on-year
+8.33% -7.69%
Google Analytics
South West

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the Dorset region.

Business Applications Category
Dorset
Permanent IT job ads with a match in the
Business Applications category
49 94 72
As % of all permanent IT jobs located in Dorset 6.87% 14.09% 11.50%
Number of salaries quoted 38 90 40
Average salary £52,000 £32,500 £43,500
Average salary % change year-on-year
+60.00% -25.28%
90% offered a salary of more than £28,500 £30,000 £27,750
10% offered a salary of more than £57,500 £46,000 £44,750
UK excluding London average salary £50,000 £48,500 £47,500
% change year-on-year
+3.09% +2.10%

Google Analytics
Jobs Demand Trend in Dorset

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Dorset region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Dorset

Google Analytics
Salary Trend in Dorset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Dorset region.

Google Analytics Salary Trend in Dorset

Google Analytics
Top 30 Related IT Skills in Dorset

For the 6 months to 1 October 2014, IT jobs across the Dorset region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 10 (100.00%) SEO
1 10 (100.00%) Marketing
1 10 (100.00%) Google
1 10 (100.00%) Digital Marketing
1 10 (100.00%) Analytics
2 9 (90.00%) Facebook
2 9 (90.00%) Twitter
2 9 (90.00%) HTML
3 5 (50.00%) .NET
3 5 (50.00%) SQL Server
3 5 (50.00%) IIS
3 5 (50.00%) ASP.NET
3 5 (50.00%) CSS
3 5 (50.00%) SOAP
3 5 (50.00%) CRM
3 5 (50.00%) JMS
3 5 (50.00%) SOA
3 5 (50.00%) Business Intelligence
3 5 (50.00%) B2B
3 5 (50.00%) TIBCO
3 5 (50.00%) Middleware
3 5 (50.00%) MVC
3 5 (50.00%) Dynamics CRM
3 5 (50.00%) Android
3 5 (50.00%) .NET Framework
3 5 (50.00%) JSON
3 5 (50.00%) REST
3 5 (50.00%) WebSockets
3 5 (50.00%) Mobile App
3 5 (50.00%) Online Marketing

Google Analytics
Top Related IT Skills in Dorset by Category

For the 6 months to 1 October 2014, IT jobs across the Dorset region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 5 (50.00%) IIS
2 4 (40.00%) CMS
3 1 (10.00%) WordPress
3 1 (10.00%) Joomla!
Business Applications
1 5 (50.00%) Dynamics CRM
Cloud Services
1 5 (50.00%) Amazon AWS
Database & Business Intelligence
1 5 (50.00%) SQL Server
General
1 10 (100.00%) Marketing
Job Titles
1 5 (50.00%) Architect
1 5 (50.00%) Digital Architect
2 4 (40.00%) Digital Marketing Executive
2 4 (40.00%) Marketing Executive
3 1 (10.00%) Digital Marketing Manager
3 1 (10.00%) Website Manager
3 1 (10.00%) Marketing Manager
3 1 (10.00%) Marketing Assistant
Libraries, Frameworks & Software Standards
1 9 (90.00%) HTML
2 5 (50.00%) .NET
2 5 (50.00%) ASP.NET
2 5 (50.00%) CSS
2 5 (50.00%) SOAP
2 5 (50.00%) JMS
2 5 (50.00%) Middleware
2 5 (50.00%) .NET Framework
2 5 (50.00%) JSON
2 5 (50.00%) REST
2 5 (50.00%) WebSockets
2 5 (50.00%) ASP.NET MVC
2 5 (50.00%) HTML5
Miscellaneous
1 5 (50.00%) Mobile App
2 1 (10.00%) Copywriting
2 1 (10.00%) Social Media
Operating Systems
1 5 (50.00%) Android
1 5 (50.00%) Apple iOS
Processes & Methodologies
1 10 (100.00%) SEO
1 10 (100.00%) Digital Marketing
1 10 (100.00%) Analytics
2 5 (50.00%) CRM
2 5 (50.00%) SOA
2 5 (50.00%) Business Intelligence
2 5 (50.00%) B2B
2 5 (50.00%) MVC
2 5 (50.00%) Online Marketing
3 4 (40.00%) B2C
3 4 (40.00%) E-Commerce
4 1 (10.00%) Information Security
4 1 (10.00%) Content Management
4 1 (10.00%) Email Marketing
Vendors
1 10 (100.00%) Google
2 9 (90.00%) Facebook
2 9 (90.00%) Twitter
3 5 (50.00%) TIBCO
4 4 (40.00%) Sitecore