The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Dorset region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 2 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Jul 2015
Same period 2014 Same period 2013
Google Analytics
Rank 75 81 77
Rank change year-on-year
+6 -4
Permanent jobs citing Google Analytics 4 6 1
As % of all permanent IT jobs located in Dorset 0.65% 0.66% 0.14%
As % of the Cloud Services category 9.52% 30.00% 9.09%
Number of salaries quoted 4 1 1
Average salary £33,125 £75,500 £37,500
Average salary % change year-on-year
-56.12% +101.33%
UK excluding London average salary £34,066 £31,000 £30,000
% change year-on-year
+9.88% +3.33%
Google Analytics
South West

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Dorset region.

Cloud Services Category
Dorset
Permanent IT job ads with a match in the
Cloud Services category
42 20 11
As % of all permanent IT jobs located in Dorset 6.83% 2.20% 1.59%
Number of salaries quoted 40 15 10
Average salary £42,500 £45,000 £35,000
Average salary % change year-on-year
-5.55% +28.57%
90% offered a salary of more than £32,500 £40,000 £22,500
10% offered a salary of more than £48,500 £39,250 £55,000
UK excluding London average salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Google Analytics
Jobs Demand Trend in Dorset

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Dorset region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in Dorset

Google Analytics
Salary Trend in Dorset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Dorset region.

Google Analytics Salary Trend in Dorset

Google Analytics
Job Locations in Dorset

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the Dorset region over the 3 months to 2 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Poole - 3 £33,750 -
Bournemouth -6 1 £32,500 -
Google Analytics
South West

Google Analytics
Top 30 Related IT Skills in Dorset

For the 6 months to 2 July 2015, IT jobs across the Dorset region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 20 (100.00%) Google
1 20 (100.00%) Analytics
2 19 (95.00%) SEO
3 15 (75.00%) Marketing
4 13 (65.00%) HTML
5 12 (60.00%) CSS
5 12 (60.00%) Web Development
6 11 (55.00%) Pay per click
6 11 (55.00%) Agile Software Development
7 7 (35.00%) Social Media
8 6 (30.00%) JavaScript
9 5 (25.00%) E-Commerce
9 5 (25.00%) Marketing Strategy
10 3 (15.00%) Digital Marketing
10 3 (15.00%) MS Excel
11 2 (10.00%) CRM
11 2 (10.00%) Microsoft
11 2 (10.00%) MS PowerPoint
11 2 (10.00%) User Experience
11 2 (10.00%) Analytical Skills
12 1 (5.00%) Digital Content Management
12 1 (5.00%) Mobile Development
12 1 (5.00%) Degree
12 1 (5.00%) Ruby on Rails
12 1 (5.00%) Subversion
12 1 (5.00%) Software Engineering
12 1 (5.00%) Ruby
12 1 (5.00%) jQuery
12 1 (5.00%) WordPress
12 1 (5.00%) Git (software)

Google Analytics
Top Related IT Skills in Dorset by Category

For the 6 months to 2 July 2015, IT jobs across the Dorset region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (5.00%) CMS
1 1 (5.00%) Drupal
1 1 (5.00%) WordPress
Applications
1 3 (15.00%) MS Excel
2 2 (10.00%) MS PowerPoint
3 1 (5.00%) Photoshop
3 1 (5.00%) MS Office
Database & Business Intelligence
1 1 (5.00%) MySQL
Development Applications
1 1 (5.00%) Dreamweaver
1 1 (5.00%) Subversion
1 1 (5.00%) Git (software)
General
1 15 (75.00%) Marketing
2 1 (5.00%) Telecoms
Job Titles
1 13 (65.00%) SEO Specialist
2 5 (25.00%) SEO Executive
2 5 (25.00%) PPC Specialist
2 5 (25.00%) PPC Manager
2 5 (25.00%) PPC Analyst
2 5 (25.00%) PPC Executive
3 1 (5.00%) Developer
3 1 (5.00%) Web Developer
3 1 (5.00%) Content Manager
Libraries, Frameworks & Software Standards
1 13 (65.00%) HTML
2 12 (60.00%) CSS
3 1 (5.00%) XML
3 1 (5.00%) XHTML
3 1 (5.00%) Ruby on Rails
3 1 (5.00%) jQuery
Miscellaneous
1 7 (35.00%) Social Media
2 2 (10.00%) User Experience
2 2 (10.00%) Analytical Skills
3 1 (5.00%) Copywriting
Processes & Methodologies
1 20 (100.00%) Analytics
2 19 (95.00%) SEO
3 12 (60.00%) Web Development
4 11 (55.00%) Pay per click
4 11 (55.00%) Agile Software Development
5 5 (25.00%) E-Commerce
5 5 (25.00%) Marketing Strategy
6 3 (15.00%) Digital Marketing
7 2 (10.00%) CRM
8 1 (5.00%) Digital Content Management
8 1 (5.00%) Mobile Development
8 1 (5.00%) B2C
8 1 (5.00%) Project Management
8 1 (5.00%) MVC
8 1 (5.00%) Software Engineering
8 1 (5.00%) Validation
Programming Languages
1 6 (30.00%) JavaScript
2 1 (5.00%) PHP
2 1 (5.00%) Ruby
Qualifications
1 1 (5.00%) Degree
Vendors
1 20 (100.00%) Google
2 2 (10.00%) Microsoft
3 1 (5.00%) Salesforce.com