The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Dorset region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 3 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
3 May 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 64 78 70
Rank change year-on-year
+14 -8
Permanent jobs citing Google Analytics 7 5 4
As % of all permanent IT jobs located in Dorset 1.26% 0.75% 0.63%
As % of the Cloud Services category 12.50% 7.58% 19.05%
Number of salaries quoted 7 5 1
Median salary £35,000 £24,000 £75,500
Median salary % change year-on-year
+45.83% -68.21%
UK excluding London median salary £33,000 £30,000 £30,500
% change year-on-year
+10.00% -1.63%
Google Analytics
South West

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Dorset region.

Cloud Services Category
Dorset
Permanent IT job ads with a match in the
Cloud Services category
56 66 21
As % of all permanent IT jobs located in Dorset 10.07% 9.91% 3.29%
Number of salaries quoted 53 50 18
Median salary £30,250 £40,000 £43,750
Median salary % change year-on-year
-24.37% -8.57%
90% offered a salary of more than £24,000 £32,500 £32,750
10% offered a salary of more than £55,900 £56,500 £47,500
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Google Analytics
Jobs Demand Trend in Dorset

The demand trend of job ads across the Dorset region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Dorset

Google Analytics
Salary Trend in Dorset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Dorset region.

Google Analytics Salary Trend in Dorset

Google Analytics
Salary Histogram in Dorset

This chart provides a salary histogram for IT jobs citing Google Analytics across the Dorset region over the 3 months to 3 May 2016.

Google Analytics Salary Histogram in Dorset

Google Analytics
Job Locations in Dorset

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Dorset region over the 3 months to 3 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Poole - 3 £42,500 -
Dorchester - 2 £27,500 -
Bournemouth +7 1 £21,000 -12.50%
Google Analytics
South West

Google Analytics
Top 30 Related IT Skills in Dorset

For the 6 months to 3 May 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Dorset region with a requirement for Google Analytics.

1 20 (100.00%) Google
1 20 (100.00%) Analytics
2 15 (75.00%) Analytical Skills
2 15 (75.00%) SEO
3 14 (70.00%) Marketing
4 13 (65.00%) Digital Marketing
5 12 (60.00%) MS PowerPoint
5 12 (60.00%) Microsoft
5 12 (60.00%) MS Excel
6 7 (35.00%) HTML
7 6 (30.00%) JavaScript
7 6 (30.00%) CSS
7 6 (30.00%) Web Development
7 6 (30.00%) HTML5
7 6 (30.00%) CSS3
8 5 (25.00%) Finance
9 4 (20.00%) B2B
9 4 (20.00%) B2C
9 4 (20.00%) Usability Testing
9 4 (20.00%) Retail
9 4 (20.00%) Digital Analytics
9 4 (20.00%) Heuristic Evaluation
9 4 (20.00%) Google Tag Manager
9 4 (20.00%) Visualisation
9 4 (20.00%) Information Architecture
9 4 (20.00%) User Stories
9 4 (20.00%) Coaching
9 4 (20.00%) User Experience
10 3 (15.00%) Social Media
10 3 (15.00%) Photoshop

Google Analytics
Top Related IT Skills in Dorset by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 12 (60.00%) MS Excel
1 12 (60.00%) MS PowerPoint
2 3 (15.00%) Photoshop
Business Applications
1 1 (5.00%) WebTrends
Cloud Services
1 4 (20.00%) Google Tag Manager
Database & Business Intelligence
1 2 (10.00%) MySQL
General
1 14 (70.00%) Marketing
2 5 (25.00%) Finance
3 4 (20.00%) Retail
4 1 (5.00%) Advertising
4 1 (5.00%) Banking
4 1 (5.00%) Telecoms
Job Titles
1 12 (60.00%) SEO Manager
1 12 (60.00%) SEO Specialist
2 4 (20.00%) Architect
2 4 (20.00%) Digital Architect
3 2 (10.00%) Developer
3 2 (10.00%) Web Developer
4 1 (5.00%) Digital Marketing Manager
4 1 (5.00%) Marketing Manager
4 1 (5.00%) Online Merchandiser
Libraries, Frameworks & Software Standards
1 7 (35.00%) HTML
2 6 (30.00%) CSS
2 6 (30.00%) CSS3
2 6 (30.00%) HTML5
3 2 (10.00%) jQuery
Miscellaneous
1 15 (75.00%) Analytical Skills
2 4 (20.00%) User Experience
2 4 (20.00%) Visualisation
3 3 (15.00%) Social Media
4 2 (10.00%) Graphic Design
Processes & Methodologies
1 20 (100.00%) Analytics
2 15 (75.00%) SEO
3 13 (65.00%) Digital Marketing
4 6 (30.00%) Web Development
5 4 (20.00%) B2B
5 4 (20.00%) B2C
5 4 (20.00%) Coaching
5 4 (20.00%) Digital Analytics
5 4 (20.00%) Heuristic Evaluation
5 4 (20.00%) Information Architecture
5 4 (20.00%) Usability Testing
5 4 (20.00%) User Stories
6 1 (5.00%) Display Advertising
6 1 (5.00%) Marketing Automation
6 1 (5.00%) Pay per click
Programming Languages
1 6 (30.00%) JavaScript
2 2 (10.00%) PHP
Vendors
1 20 (100.00%) Google
2 12 (60.00%) Microsoft
3 1 (5.00%) Adobe
3 1 (5.00%) HubSpot
3 1 (5.00%) Omniture