The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Dorset region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 30 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Jan 2015
Same period 2014 Same period 2013
Google Analytics
Rank 74 63 65
Rank change year-on-year
-11 +2
Permanent jobs citing Google Analytics 17 6 3
As % of all permanent IT jobs located in Dorset 2.19% 1.01% 0.55%
As % of the Business Applications category 18.28% 9.38% 5.66%
Number of salaries quoted 17 6 3
Average salary £27,500 £32,500 £32,500
Average salary % change year-on-year
-15.38% -
UK excluding London average salary £31,000 £32,500 £32,500
% change year-on-year
-4.61% -
Google Analytics
South West

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the Dorset region.

Business Applications Category
Dorset
Permanent IT job ads with a match in the
Business Applications category
93 64 53
As % of all permanent IT jobs located in Dorset 11.97% 10.81% 9.64%
Number of salaries quoted 93 57 47
Average salary £32,500 £40,000 £45,000
Average salary % change year-on-year
-18.75% -11.11%
UK excluding London average salary £50,000 £50,000 £47,500
% change year-on-year
- +5.26%

Google Analytics
Jobs Demand Trend in Dorset

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Dorset region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Dorset

Google Analytics
Salary Trend in Dorset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Dorset region.

Google Analytics Salary Trend in Dorset

Google Analytics
Job Locations in Dorset

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the Dorset region over the 3 months to 30 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bournemouth -16 10 £27,500 -15.38% 2
Poole - 6 £31,000 - 1
Google Analytics
South West

Google Analytics
Top 30 Related IT Skills in Dorset

For the 6 months to 30 January 2015, IT jobs across the Dorset region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 21 (100.00%) Google
1 21 (100.00%) Analytics
2 20 (95.24%) SEO
3 15 (71.43%) Web Development
4 14 (66.67%) Pay per click
4 14 (66.67%) Agile Software Development
5 12 (57.14%) Marketing
5 12 (57.14%) HTML
5 12 (57.14%) CSS
6 5 (23.81%) E-Commerce
7 4 (19.05%) B2C
7 4 (19.05%) Digital Marketing
7 4 (19.05%) CMS
7 4 (19.05%) Online Marketing
7 4 (19.05%) Facebook
7 4 (19.05%) Twitter
8 2 (9.52%) Social Media
8 2 (9.52%) JavaScript
9 1 (4.76%) PHP
9 1 (4.76%) MySQL
9 1 (4.76%) XML
9 1 (4.76%) XHTML
9 1 (4.76%) CRM
9 1 (4.76%) Salesforce.com
9 1 (4.76%) Project Management
9 1 (4.76%) MVC
9 1 (4.76%) Telecoms
9 1 (4.76%) Drupal
9 1 (4.76%) Degree
9 1 (4.76%) Subversion

Google Analytics
Top Related IT Skills in Dorset by Category

For the 6 months to 30 January 2015, IT jobs across the Dorset region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 4 (19.05%) CMS
2 1 (4.76%) Drupal
2 1 (4.76%) WordPress
Database & Business Intelligence
1 1 (4.76%) MySQL
Development Applications
1 1 (4.76%) Subversion
1 1 (4.76%) Git (software)
General
1 12 (57.14%) Marketing
2 1 (4.76%) Telecoms
Job Titles
1 14 (66.67%) SEO Specialist
2 8 (38.10%) PPC Specialist
2 8 (38.10%) PPC Executive
2 8 (38.10%) PPC Manager
2 8 (38.10%) PPC Analyst
3 4 (19.05%) Digital Marketing Executive
3 4 (19.05%) Marketing Executive
4 1 (4.76%) Developer
4 1 (4.76%) Web Developer
4 1 (4.76%) SEO Executive
Libraries, Frameworks & Software Standards
1 12 (57.14%) HTML
1 12 (57.14%) CSS
2 1 (4.76%) XML
2 1 (4.76%) XHTML
2 1 (4.76%) Ruby on Rails
2 1 (4.76%) jQuery
Miscellaneous
1 2 (9.52%) Social Media
2 1 (4.76%) User Experience
2 1 (4.76%) Analytical Skills
Processes & Methodologies
1 21 (100.00%) Analytics
2 20 (95.24%) SEO
3 15 (71.43%) Web Development
4 14 (66.67%) Pay per click
4 14 (66.67%) Agile Software Development
5 5 (23.81%) E-Commerce
6 4 (19.05%) B2C
6 4 (19.05%) Digital Marketing
6 4 (19.05%) Online Marketing
7 1 (4.76%) CRM
7 1 (4.76%) Project Management
7 1 (4.76%) MVC
7 1 (4.76%) Software Engineering
7 1 (4.76%) Validation
7 1 (4.76%) Continuous Improvement
7 1 (4.76%) Marketing Strategy
Programming Languages
1 2 (9.52%) JavaScript
2 1 (4.76%) PHP
2 1 (4.76%) Ruby
Qualifications
1 1 (4.76%) Degree
Vendors
1 21 (100.00%) Google
2 4 (19.05%) Facebook
2 4 (19.05%) Twitter
3 1 (4.76%) Salesforce.com
Bournemouth, Dorset
HAYS INFORMATION TECHNOLOGY
Salary: £20000.00 - £32000.00 per annum + Generous Benefits
Posted: 4 days ago
Poole
Hays IT - Uk Posting account
Salary: £25000.00 - £40000.00 per annum + Generous Benefits
Posted: 4 days ago
Bournemouth
Spectrum IT
Salary: £16000 - £30000 per annum
Posted: 6 days ago