The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the South West region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 23 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
23 Jan 2017
Same period 2016 Same period 2015
Google Analytics (GA)
England / South West
Rank 216 225 221
Rank change year-on-year
+9 -4
Permanent jobs citing Google Analytics 13 18 23
As % of all permanent IT jobs located in the South West 0.26% 0.33% 0.38%
As % of the Cloud Services category 2.13% 4.39% 8.27%
Number of salaries quoted 12 14 20
Median salary £36,000 £33,750 £27,500
Median salary % change year-on-year
+6.66% +22.72%
90% offered a salary of more than £27,500 £29,000 £25,000
10% offered a salary of more than £48,500 £37,125 £47,500
UK excluding London median salary £36,000 £35,000 £31,500
% change year-on-year
+2.85% +11.11%

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the South West region.

Cloud Services Category
South West
Permanent IT job ads with a match in the
Cloud Services category
610 410 278
As % of all permanent IT jobs located in the South West 12.29% 7.44% 4.61%
Number of salaries quoted 536 380 231
Median salary £45,000 £47,500 £40,000
Median salary % change year-on-year
-5.26% +18.75%
90% offered a salary of more than £31,225 £29,800 £25,000
10% offered a salary of more than £70,000 £56,700 £70,000
UK excluding London median salary £47,500 £45,000 £45,000
% change year-on-year
+5.55% -

Google Analytics
Jobs Demand Trend in the South West

The demand trend of job ads across the South West region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the South West

Google Analytics
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the South West region.

Google Analytics Salary Trend in the South West

Google Analytics
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Google Analytics across the South West region over the 3 months to 23 January 2017.

Google Analytics Salary Histogram in the South West

Google Analytics
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the South West region over the 3 months to 23 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wiltshire +26 9 £42,250 +40.83% 1
Bristol +9 4 £27,500 -24.13%
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South West

For the 6 months to 23 January 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South West region with a requirement for Google Analytics.

1 38 (100.00%) Google
1 38 (100.00%) Analytics
2 30 (78.95%) Marketing
2 30 (78.95%) SEO
3 27 (71.05%) Digital Marketing
4 22 (57.89%) HTML
5 18 (47.37%) CSS
6 17 (44.74%) JavaScript
7 15 (39.47%) Adobe
8 10 (26.32%) Adobe Analytics
8 10 (26.32%) Analytics IQ
9 9 (23.68%) User Experience
9 9 (23.68%) Web Analytics
10 8 (21.05%) Retail
10 8 (21.05%) AdWords
11 7 (18.42%) C#
11 7 (18.42%) Pay per click
11 7 (18.42%) Blog
11 7 (18.42%) HTML5
12 6 (15.79%) WebTrends
12 6 (15.79%) Matrix Organization
13 5 (13.16%) Front End Development
13 5 (13.16%) Customer Insight
13 5 (13.16%) Digital Analytics
13 5 (13.16%) Finance
13 5 (13.16%) Agile Software Development
13 5 (13.16%) Social Media
14 4 (10.53%) Degree
14 4 (10.53%) Marketing Analytics
15 3 (7.89%) Adobe Creative Suite

Google Analytics
Top Related IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (5.26%) CMS
2 1 (2.63%) SAS
Applications
1 3 (7.89%) Adobe Creative Suite
2 1 (2.63%) InVision
Business Applications
1 6 (15.79%) WebTrends
Cloud Services
1 10 (26.32%) Adobe Analytics
2 8 (21.05%) AdWords
3 2 (5.26%) Microsoft Azure
Database & Business Intelligence
1 2 (5.26%) SQL Server
1 2 (5.26%) SQL Server 2012
1 2 (5.26%) SQL Server Reporting Services
2 1 (2.63%) Big Data
General
1 30 (78.95%) Marketing
2 8 (21.05%) Retail
3 5 (13.16%) Finance
4 3 (7.89%) Advertising
4 3 (7.89%) Brand Awareness
5 1 (2.63%) Banking
5 1 (2.63%) Billing
5 1 (2.63%) Publishing
5 1 (2.63%) Telecoms
Job Titles
1 10 (26.32%) Search Manager
1 10 (26.32%) SEO Manager
2 7 (18.42%) Developer
2 7 (18.42%) Marketing Executive
3 6 (15.79%) Digital Executive
3 6 (15.79%) Digital Marketing Executive
4 5 (13.16%) Analytics Manager
4 5 (13.16%) Front End Developer (Client-Side Developer)
4 5 (13.16%) Web Analytics Manager
4 5 (13.16%) Web Manager
5 4 (10.53%) Analyst
5 4 (10.53%) Digital Marketing Manager
5 4 (10.53%) Marketing Manager
5 4 (10.53%) Web Analyst
6 3 (7.89%) E-Commerce Analyst
6 3 (7.89%) E-Commerce Web Analyst
6 3 (7.89%) Web Analytics Analyst
7 2 (5.26%) Marketing Analyst
7 2 (5.26%) SEO Analyst
7 2 (5.26%) Web Marketing Analyst
Libraries, Frameworks & Software Standards
1 22 (57.89%) HTML
2 18 (47.37%) CSS
3 7 (18.42%) HTML5
4 3 (7.89%) Flash
5 2 (5.26%) .NET
5 2 (5.26%) .NET Framework
5 2 (5.26%) ASP.NET
5 2 (5.26%) ASP.NET MVC
5 2 (5.26%) ASP.NET MVC 5
5 2 (5.26%) ASP.NET Web API
5 2 (5.26%) ASP.NET Web Forms
5 2 (5.26%) Code First Entity Framework
5 2 (5.26%) CSS3
5 2 (5.26%) Entity Framework
5 2 (5.26%) LINQ
5 2 (5.26%) Web Services
Miscellaneous
1 9 (23.68%) User Experience
2 7 (18.42%) Blog
3 5 (13.16%) Social Media
4 2 (5.26%) Analytical Skills
5 1 (2.63%) Copywriting
5 1 (2.63%) Credit Risk
Operating Systems
1 2 (5.26%) Android
1 2 (5.26%) Apple iOS
Processes & Methodologies
1 38 (100.00%) Analytics
2 30 (78.95%) SEO
3 27 (71.05%) Digital Marketing
4 9 (23.68%) Web Analytics
5 7 (18.42%) Pay per click
6 6 (15.79%) Matrix Organization
7 5 (13.16%) Agile Software Development
7 5 (13.16%) Customer Insight
7 5 (13.16%) Digital Analytics
7 5 (13.16%) Front End Development
8 4 (10.53%) Marketing Analytics
9 3 (7.89%) CRM
9 3 (7.89%) E-Commerce
10 2 (5.26%) Android Development
10 2 (5.26%) B2C
10 2 (5.26%) iOS Development
10 2 (5.26%) MVC
10 2 (5.26%) OO
10 2 (5.26%) OOD
10 2 (5.26%) Web Application Development
Programming Languages
1 17 (44.74%) JavaScript
2 7 (18.42%) C#
3 3 (7.89%) SQL
Qualifications
1 10 (26.32%) Analytics IQ
2 4 (10.53%) Degree
Vendors
1 38 (100.00%) Google
2 15 (39.47%) Adobe
3 1 (2.63%) Tealium
Swindon
Hays West And Wales
Salary: £45000 - £52000 per annum + Benefits
Posted: 19 days ago
Plymouth
Recruitment Genius Ltd
Salary: £20000 - £24000 per annum
Posted: 20 days ago