The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Google Analytics
Rank 236 214 207
Rank change year-on-year
-22 -7
Permanent jobs citing Google Analytics 19 32 23
As % of all permanent IT jobs located in the South West 0.33% 0.54% 0.43%
As % of the Cloud Services category 4.49% 11.35% 12.17%
Number of salaries quoted 15 30 22
Average salary £35,000 £27,500 £32,500
Average salary % change year-on-year
+27.27% -15.38%
90% offered a salary of more than £33,000 £24,900 £25,450
10% offered a salary of more than £40,500 £38,500 £38,350
UK excluding London average salary £35,000 £30,250 £33,000
% change year-on-year
+15.70% -8.33%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the South West region.

Cloud Services Category
South West
Permanent IT job ads with a match in the
Cloud Services category
423 282 189
As % of all permanent IT jobs located in the South West 7.43% 4.79% 3.52%
Number of salaries quoted 389 235 145
Average salary £47,500 £40,000 £38,500
Average salary % change year-on-year
+18.75% +3.89%
90% offered a salary of more than £27,500 £25,000 £29,500
10% offered a salary of more than £70,000 £50,000 £56,200
UK excluding London average salary £45,000 £45,000 £44,000
% change year-on-year
- +2.27%

Google Analytics
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the South West region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the South West

Google Analytics
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the South West region.

Google Analytics Salary Trend in the South West

Google Analytics
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Google Analytics across the South West region over the 3 months to 5 February 2016.

Google Analytics Salary Histogram in the South West

Google Analytics
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the South West region over the 3 months to 5 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Dorset -5 14 £35,000 +27.27% 1
Wiltshire +6 2 £30,000 -20.00%
Gloucestershire +2 2 £35,000 +4.47%
Bristol -3 1 £37,500 +10.29%
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South West

For the 6 months to 5 February 2016, IT jobs across the South West region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 32 (100.00%) Google
1 32 (100.00%) Analytics
2 21 (65.63%) SEO
3 20 (62.50%) Marketing
4 17 (53.13%) HTML
5 16 (50.00%) CSS
5 16 (50.00%) Microsoft
6 15 (46.88%) JavaScript
6 15 (46.88%) MS Excel
6 15 (46.88%) Digital Marketing
7 11 (34.38%) HTML5
7 11 (34.38%) CSS3
7 11 (34.38%) Analytical Skills
8 10 (31.25%) MS PowerPoint
9 9 (28.13%) Web Development
9 9 (28.13%) Pay per click
10 7 (21.88%) JSON
10 7 (21.88%) User Experience
10 7 (21.88%) Google Tag Manager
10 7 (21.88%) Agile Software Development
10 7 (21.88%) .NET
11 6 (18.75%) Adobe
11 6 (18.75%) ASP.NET
11 6 (18.75%) E-Commerce
12 5 (15.63%) Retail
12 5 (15.63%) Load Balancing
12 5 (15.63%) XML
12 5 (15.63%) PHP
12 5 (15.63%) Finance
12 5 (15.63%) MVC

Google Analytics
Top Related IT Skills in the South West by Category

For the 6 months to 5 February 2016, IT jobs across the South West region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 3 (9.38%) CMS
2 2 (6.25%) Umbraco
2 2 (6.25%) WordPress
3 1 (3.13%) Sitecore CMS
Applications
1 15 (46.88%) MS Excel
2 10 (31.25%) MS PowerPoint
3 2 (6.25%) Adobe Illustrator
3 2 (6.25%) Photoshop
4 1 (3.13%) Adobe After Effects
4 1 (3.13%) Adobe Creative Suite
4 1 (3.13%) Adobe Premiere
4 1 (3.13%) Final Cut Pro
4 1 (3.13%) InDesign
Business Applications
1 2 (6.25%) Magento
Cloud Services
1 7 (21.88%) Google Tag Manager
2 5 (15.63%) Microsoft Azure
3 3 (9.38%) Adobe Analytics
4 2 (6.25%) AdWords
Communications & Networking
1 1 (3.13%) HTTP
Database & Business Intelligence
1 5 (15.63%) MongoDB
Development Applications
1 2 (6.25%) Git (software)
1 2 (6.25%) Subversion
General
1 20 (62.50%) Marketing
2 5 (15.63%) Finance
2 5 (15.63%) Retail
3 2 (6.25%) Advertising
Job Titles
1 11 (34.38%) SEO Manager
2 10 (31.25%) SEO Specialist
3 7 (21.88%) Developer
4 6 (18.75%) .NET Developer
5 5 (15.63%) ASP.NET Developer
5 5 (15.63%) ASP.NET MVC Developer
6 4 (12.50%) Architect
6 4 (12.50%) Digital Architect
7 3 (9.38%) Analyst
7 3 (9.38%) Digital Analyst
7 3 (9.38%) Excel Analyst
7 3 (9.38%) Marketing Manager
8 2 (6.25%) Online Marketing Manager
8 2 (6.25%) Senior Developer
9 1 (3.13%) Business Development Manager
9 1 (3.13%) Business Manager
9 1 (3.13%) Data Analyst
9 1 (3.13%) Development Manager
9 1 (3.13%) PHP Developer
9 1 (3.13%) Senior PHP Developer
Libraries, Frameworks & Software Standards
1 17 (53.13%) HTML
2 16 (50.00%) CSS
3 11 (34.38%) CSS3
3 11 (34.38%) HTML5
4 7 (21.88%) .NET
4 7 (21.88%) JSON
5 6 (18.75%) ASP.NET
6 5 (15.63%) ASP.NET MVC
6 5 (15.63%) KnockoutJS
6 5 (15.63%) REST
6 5 (15.63%) SignalR
6 5 (15.63%) XML
7 2 (6.25%) AngularJS
7 2 (6.25%) jQuery
7 2 (6.25%) LESS
7 2 (6.25%) Ruby on Rails
7 2 (6.25%) Sass
7 2 (6.25%) SOAP
7 2 (6.25%) Twitter Bootstrap
8 1 (3.13%) Apache Flex
Miscellaneous
1 11 (34.38%) Analytical Skills
2 7 (21.88%) User Experience
3 4 (12.50%) Social Media
3 4 (12.50%) Visualisation
4 1 (3.13%) Copywriting
4 1 (3.13%) Graphic Design
4 1 (3.13%) Mathematics
4 1 (3.13%) Video Editing
Operating Systems
1 2 (6.25%) Android
1 2 (6.25%) Apple iOS
Processes & Methodologies
1 32 (100.00%) Analytics
2 21 (65.63%) SEO
3 15 (46.88%) Digital Marketing
4 9 (28.13%) Pay per click
4 9 (28.13%) Web Development
5 7 (21.88%) Agile Software Development
6 6 (18.75%) E-Commerce
7 5 (15.63%) Load Balancing
7 5 (15.63%) MVC
7 5 (15.63%) Scrum
8 4 (12.50%) B2B
8 4 (12.50%) B2C
8 4 (12.50%) Coaching
8 4 (12.50%) Heuristic Evaluation
8 4 (12.50%) Information Architecture
8 4 (12.50%) Online Marketing
8 4 (12.50%) Usability Testing
8 4 (12.50%) User Stories
9 3 (9.38%) DNA
9 3 (9.38%) Email Marketing
Programming Languages
1 15 (46.88%) JavaScript
2 5 (15.63%) PHP
2 5 (15.63%) TypeScript
3 2 (6.25%) ActionScript
3 2 (6.25%) Java
3 2 (6.25%) Ruby
Qualifications
1 1 (3.13%) Degree
Vendors
1 32 (100.00%) Google
2 16 (50.00%) Microsoft
3 6 (18.75%) Adobe
4 3 (9.38%) Omniture
5 2 (6.25%) Salesforce.com
6 1 (3.13%) Apple
6 1 (3.13%) Sitecore
Poole, Dorset
Spectrum IT Recruitment (South) Ltd
Salary: £35000 - £50000 per annum + benefits
Posted: Yesterday