The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the South West region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 27 September 2016 with a comparison to the same period over the previous 2 years.

3 months to
27 Sep 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 209 234 203
Rank change year-on-year
+25 -31
Permanent jobs citing Google Analytics 39 10 39
As % of all permanent IT jobs located in the South West 0.69% 0.17% 0.64%
As % of the Cloud Services category 6.19% 2.40% 15.92%
Number of salaries quoted 26 8 25
Median salary £27,500 £35,000 £34,500
Median salary % change year-on-year
-21.42% +1.44%
90% offered a salary of more than £27,250 £29,500 £24,500
10% offered a salary of more than £45,000 £41,500 £43,000
UK excluding London median salary £32,500 £32,500 £32,500
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the South West region.

Cloud Services Category
South West
Permanent IT job ads with a match in the
Cloud Services category
630 416 245
As % of all permanent IT jobs located in the South West 11.07% 7.07% 4.01%
Number of salaries quoted 533 356 189
Median salary £42,500 £47,500 £40,000
Median salary % change year-on-year
-10.52% +18.75%
90% offered a salary of more than £27,500 £32,500 £27,000
10% offered a salary of more than £70,000 £62,500 £70,000
UK excluding London median salary £47,500 £45,000 £44,000
% change year-on-year
+5.55% +2.27%

Google Analytics
Jobs Demand Trend in the South West

The demand trend of job ads across the South West region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the South West

Google Analytics
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the South West region.

Google Analytics Salary Trend in the South West

Google Analytics
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Google Analytics across the South West region over the 3 months to 27 September 2016.

Google Analytics Salary Histogram in the South West

Google Analytics
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the South West region over the 3 months to 27 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Cornwall - 14 £27,500 - 1
Wiltshire +12 12 £28,500 -36.66%
Gloucestershire - 8 £35,000 - 1
Dorset +8 2 £42,500 - 1
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South West

For the 6 months to 27 September 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South West region with a requirement for Google Analytics.

1 64 (100.00%) Google
1 64 (100.00%) Analytics
2 56 (87.50%) SEO
3 47 (73.44%) HTML
4 43 (67.19%) CSS
5 42 (65.63%) JavaScript
6 34 (53.13%) Marketing
7 29 (45.31%) Retail
7 29 (45.31%) User Experience
7 29 (45.31%) HTML5
8 28 (43.75%) Digital Marketing
9 27 (42.19%) C#
10 26 (40.63%) Agile Software Development
10 26 (40.63%) Front End Development
11 24 (37.50%) Matrix Organization
12 17 (26.56%) Adobe
13 13 (20.31%) Adobe Analytics
13 13 (20.31%) Analytics IQ
14 9 (14.06%) Microsoft
14 9 (14.06%) MS Excel
15 8 (12.50%) Analytical Skills
16 7 (10.94%) MS PowerPoint
17 6 (9.38%) Pay per click
17 6 (9.38%) SQL
18 5 (7.81%) MVC
18 5 (7.81%) Telecoms
18 5 (7.81%) Finance
18 5 (7.81%) CSS3
18 5 (7.81%) Continuous Delivery
19 4 (6.25%) Banking

Google Analytics
Top Related IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (4.69%) CMS
1 3 (4.69%) SAS
2 2 (3.13%) Elasticsearch
3 1 (1.56%) WordPress
Applications
1 9 (14.06%) MS Excel
2 7 (10.94%) MS PowerPoint
3 1 (1.56%) MS Office
3 1 (1.56%) Photoshop
Business Applications
1 3 (4.69%) WebTrends
2 1 (1.56%) SAP Oil and Gas
Cloud Services
1 13 (20.31%) Adobe Analytics
2 3 (4.69%) AdWords
2 3 (4.69%) Microsoft Azure
Database & Business Intelligence
1 3 (4.69%) Big Data
1 3 (4.69%) SQL Server
1 3 (4.69%) SQL Server 2012
1 3 (4.69%) SQL Server Reporting Services
Development Applications
1 2 (3.13%) Babel
1 2 (3.13%) Git (software)
1 2 (3.13%) Grunt
1 2 (3.13%) Jasmine
1 2 (3.13%) JSUnit
1 2 (3.13%) Karma Test Runner
1 2 (3.13%) Selenium
1 2 (3.13%) webpack
General
1 34 (53.13%) Marketing
2 29 (45.31%) Retail
3 5 (7.81%) Finance
3 5 (7.81%) Telecoms
4 4 (6.25%) Banking
5 1 (1.56%) Advertising
5 1 (1.56%) Billing
5 1 (1.56%) Electronics
5 1 (1.56%) Manufacturing
Job Titles
1 30 (46.88%) Developer
2 26 (40.63%) Front End Developer (Client-Side Developer)
3 20 (31.25%) SEO Manager
4 13 (20.31%) Search Manager
5 8 (12.50%) SEO Specialist
6 6 (9.38%) Analyst
6 6 (9.38%) Web Analyst
7 5 (7.81%) Marketing Executive
7 5 (7.81%) Web Analytics Analyst
8 4 (6.25%) Digital Executive
8 4 (6.25%) Digital Marketing Executive
9 3 (4.69%) .NET Developer
9 3 (4.69%) E-Commerce Analyst
9 3 (4.69%) E-Commerce Web Analyst
9 3 (4.69%) Google Analytics Analyst
9 3 (4.69%) Google Analytics Web Analyst
10 2 (3.13%) E-Commerce Marketing Analyst
10 2 (3.13%) HTML CSS Developer
10 2 (3.13%) HTML Developer
10 2 (3.13%) JavaScript Developer
Libraries, Frameworks & Software Standards
1 47 (73.44%) HTML
2 43 (67.19%) CSS
3 29 (45.31%) HTML5
4 5 (7.81%) CSS3
5 3 (4.69%) .NET
5 3 (4.69%) .NET Framework
5 3 (4.69%) ASP.NET
5 3 (4.69%) ASP.NET MVC
5 3 (4.69%) ASP.NET MVC 5
5 3 (4.69%) ASP.NET Web API
5 3 (4.69%) ASP.NET Web Forms
5 3 (4.69%) Code First Entity Framework
5 3 (4.69%) Entity Framework
5 3 (4.69%) LINQ
5 3 (4.69%) Web Services
6 2 (3.13%) Aurelia
6 2 (3.13%) Chai
6 2 (3.13%) J2EE
6 2 (3.13%) jQuery
6 2 (3.13%) JSON
Miscellaneous
1 29 (45.31%) User Experience
2 8 (12.50%) Analytical Skills
3 3 (4.69%) Credit Risk
4 2 (3.13%) Algorithms
4 2 (3.13%) Client/Server
4 2 (3.13%) Data Structures
5 1 (1.56%) Blog
5 1 (1.56%) Clustering
5 1 (1.56%) Copywriting
5 1 (1.56%) Social Media
Operating Systems
1 3 (4.69%) Android
1 3 (4.69%) Apple iOS
2 2 (3.13%) Unix
Processes & Methodologies
1 64 (100.00%) Analytics
2 56 (87.50%) SEO
3 28 (43.75%) Digital Marketing
4 26 (40.63%) Agile Software Development
4 26 (40.63%) Front End Development
5 24 (37.50%) Matrix Organization
6 6 (9.38%) Pay per click
7 5 (7.81%) Continuous Delivery
7 5 (7.81%) MVC
8 4 (6.25%) Business Intelligence
9 3 (4.69%) Android Development
9 3 (4.69%) Content Management
9 3 (4.69%) E-Commerce
9 3 (4.69%) iOS Development
9 3 (4.69%) OO
9 3 (4.69%) OOD
9 3 (4.69%) Web Analytics
9 3 (4.69%) Web Application Development
9 3 (4.69%) Web Design
9 3 (4.69%) Web Development
Programming Languages
1 42 (65.63%) JavaScript
2 27 (42.19%) C#
3 6 (9.38%) SQL
4 3 (4.69%) PHP
5 2 (3.13%) Python
5 2 (3.13%) Ruby
Qualifications
1 13 (20.31%) Analytics IQ
Vendors
1 64 (100.00%) Google
2 17 (26.56%) Adobe
3 9 (14.06%) Microsoft
4 1 (1.56%) SAP
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