The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 2 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Sep 2014
Same period 2013 Same period 2012
Google Analytics
Rank 203 171 201
Rank change year-on-year
-32 +30
Permanent jobs citing Google Analytics 31 37 22
As % of all permanent IT jobs located in the South West 0.51% 0.73% 0.39%
As % of the Business Applications category 8.81% 8.55% 6.21%
Number of salaries quoted 18 33 21
Average salary £37,000 £31,500 £24,500
Average salary % change year-on-year
+17.46% +28.57%
90% offered a salary of more than £27,050 £25,000 £21,000
10% offered a salary of more than £45,000 £37,500 £44,450
UK excluding London average salary £32,500 £30,000 £32,500
% change year-on-year
+8.33% -7.69%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the South West region.

Business Applications Category
South West
Permanent IT job ads with a match in the
Business Applications category
352 433 354
As % of all permanent IT jobs located in the South West 5.73% 8.50% 6.22%
Number of salaries quoted 273 357 302
Average salary £40,000 £36,000 £42,500
Average salary % change year-on-year
+11.11% -15.29%
90% offered a salary of more than £30,000 £28,500 £30,000
10% offered a salary of more than £57,500 £58,500 £55,000
UK excluding London average salary £50,000 £48,250 £47,500
% change year-on-year
+3.62% +1.57%

Google Analytics
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the South West region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the South West

Google Analytics
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the South West region.

Google Analytics Salary Trend in the South West

Google Analytics
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Google Analytics across the South West region over the 3 months to 2 September 2014.

Google Analytics Salary Histogram in the South West

Google Analytics
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the South West region over the 3 months to 2 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wiltshire 0 14 £31,250 -3.84%
Bristol -3 14 £40,000 +26.98% 2
Devon -14 2 £30,000 - 2
Dorset -12 1 - -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South West

For the 6 months to 2 September 2014, IT jobs across the South West region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 68 (100.00%) Google
1 68 (100.00%) Analytics
2 45 (66.18%) Marketing
3 44 (64.71%) SEO
4 27 (39.71%) Social Media
5 25 (36.76%) HTML
6 21 (30.88%) Adobe
6 21 (30.88%) Pay per click
6 21 (30.88%) Digital Marketing
7 19 (27.94%) E-Commerce
8 15 (22.06%) Photoshop
9 14 (20.59%) CSS
9 14 (20.59%) Advertising
9 14 (20.59%) Web Analytics
9 14 (20.59%) HTML5
10 13 (19.12%) Degree
11 12 (17.65%) MS Excel
11 12 (17.65%) JavaScript
11 12 (17.65%) Mobile App
12 11 (16.18%) CRM
12 11 (16.18%) MS Visio
12 11 (16.18%) CMS
12 11 (16.18%) Axure RP
13 10 (14.71%) WordPress
13 10 (14.71%) Finance
13 10 (14.71%) Retail
14 9 (13.24%) Microsoft
14 9 (13.24%) SQL Server
15 8 (11.76%) Business Intelligence
15 8 (11.76%) E-Learning

Google Analytics
Top Related IT Skills in the South West by Category

For the 6 months to 2 September 2014, IT jobs across the South West region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 11 (16.18%) CMS
2 10 (14.71%) WordPress
3 5 (7.35%) IIS
4 2 (2.94%) SharePoint
5 1 (1.47%) Joomla!
Applications
1 15 (22.06%) Photoshop
2 12 (17.65%) MS Excel
3 11 (16.18%) MS Visio
4 7 (10.29%) Fireworks
4 7 (10.29%) MS PowerPoint
5 6 (8.82%) Adobe Premiere
6 4 (5.88%) Adobe Illustrator
7 3 (4.41%) MS Office
Business Applications
1 7 (10.29%) Magento
2 5 (7.35%) Dynamics CRM
2 5 (7.35%) Fredhopper
3 1 (1.47%) WebTrends
3 1 (1.47%) SiteCatalyst
Cloud Services
1 6 (8.82%) Force.com
2 5 (7.35%) Amazon AWS
3 1 (1.47%) MailChimp
Communications & Networking
1 4 (5.88%) HTTP
1 4 (5.88%) Internet
2 1 (1.47%) Intranet
Database & Business Intelligence
1 9 (13.24%) SQL Server
2 2 (2.94%) SQL Server Reporting Services
Development Applications
1 11 (16.18%) Axure RP
2 1 (1.47%) Team Foundation Server
General
1 45 (66.18%) Marketing
2 14 (20.59%) Advertising
3 10 (14.71%) Retail
3 10 (14.71%) Finance
Job Titles
1 25 (36.76%) Designer
2 13 (19.12%) Analyst
3 11 (16.18%) User Experience Designer
4 9 (13.24%) Web Analyst
5 7 (10.29%) SEO Executive
5 7 (10.29%) PPC Specialist
5 7 (10.29%) PPC Manager
5 7 (10.29%) PPC Analyst
5 7 (10.29%) PPC Executive
6 5 (7.35%) Digital Architect
6 5 (7.35%) Marketing Executive
6 5 (7.35%) Architect
7 4 (5.88%) Senior Manager
7 4 (5.88%) Senior Analyst
7 4 (5.88%) Senior Web Analyst
8 3 (4.41%) Web Developer
8 3 (4.41%) Developer
8 3 (4.41%) Insight Analyst
9 2 (2.94%) Data Analytics Manager
9 2 (2.94%) Data Analyst
Libraries, Frameworks & Software Standards
1 25 (36.76%) HTML
2 14 (20.59%) CSS
2 14 (20.59%) HTML5
3 7 (10.29%) CSS3
4 6 (8.82%) .NET
4 6 (8.82%) ASP.NET
4 6 (8.82%) JSON
5 5 (7.35%) JMS
5 5 (7.35%) Middleware
5 5 (7.35%) SOAP
5 5 (7.35%) WebSockets
5 5 (7.35%) REST
5 5 (7.35%) .NET Framework
5 5 (7.35%) ASP.NET MVC
6 2 (2.94%) jQuery
7 1 (1.47%) WinForms
7 1 (1.47%) Flash
7 1 (1.47%) Sass
7 1 (1.47%) Twitter Bootstrap
Miscellaneous
1 27 (39.71%) Social Media
2 12 (17.65%) Mobile App
3 8 (11.76%) E-Learning
3 8 (11.76%) Blog
4 7 (10.29%) Graphic Design
4 7 (10.29%) Video Editing
5 6 (8.82%) Statistics
6 3 (4.41%) Digital Media
6 3 (4.41%) Management Information System
7 2 (2.94%) Visualisation
7 2 (2.94%) Mathematics
7 2 (2.94%) Computer Science
8 1 (1.47%) Copywriting
8 1 (1.47%) Podcast
Operating Systems
1 5 (7.35%) Android
1 5 (7.35%) Apple iOS
Processes & Methodologies
1 68 (100.00%) Analytics
2 44 (64.71%) SEO
3 21 (30.88%) Pay per click
3 21 (30.88%) Digital Marketing
4 19 (27.94%) E-Commerce
5 14 (20.59%) Web Analytics
6 11 (16.18%) CRM
7 8 (11.76%) Business Intelligence
8 7 (10.29%) B2B
8 7 (10.29%) Software Engineering
8 7 (10.29%) Usability Testing
8 7 (10.29%) Product Management
8 7 (10.29%) Use Case
8 7 (10.29%) Progressive Enhancement
9 6 (8.82%) Social Media Marketing
9 6 (8.82%) Competitor Analysis
9 6 (8.82%) MVC
10 5 (7.35%) SOA
10 5 (7.35%) Benchmarking
10 5 (7.35%) Online Marketing
Programming Languages
1 12 (17.65%) JavaScript
2 6 (8.82%) SQL
3 2 (2.94%) VBA
4 1 (1.47%) PHP
Qualifications
1 13 (19.12%) Degree
Quality Assurance & Compliance
1 1 (1.47%) QA
Vendors
1 68 (100.00%) Google
2 21 (30.88%) Adobe
3 9 (13.24%) Microsoft
4 7 (10.29%) Oracle
4 7 (10.29%) Coremetrics
4 7 (10.29%) Facebook
4 7 (10.29%) Twitter
5 5 (7.35%) hybris
5 5 (7.35%) TIBCO
6 4 (5.88%) Sitecore
7 2 (2.94%) comScore
7 2 (2.94%) Omniture
7 2 (2.94%) Business Objects
8 1 (1.47%) Salesforce.com
8 1 (1.47%) ION Trading
8 1 (1.47%) Tableau
Devon
Purple Monkey
Salary: From £25,000 to £35,000 per annum + Benefits
Posted: 5 hours ago
Newton Abbot, Devon
Pro-Direct Sport
Salary: £20,000 - £29,000
Posted: Yesterday
Bristol, Avon
Connectus
Salary: £33000 - £37000 per annum + Bonus + Benefits
Posted: 5 days ago
Bristol, Avon
Zetman
Salary: From £24,000 to £27,000 per annum
Posted: 6 days ago