The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the South West region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 30 July 2016 with a comparison to the same period over the previous 2 years.

3 months to
30 Jul 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 201 230 211
Rank change year-on-year
+29 -19
Permanent jobs citing Google Analytics 39 18 27
As % of all permanent IT jobs located in the South West 0.72% 0.31% 0.44%
As % of the Cloud Services category 6.67% 4.33% 11.34%
Number of salaries quoted 19 16 14
Median salary £42,500 £40,000 £37,000
Median salary % change year-on-year
+6.25% +8.10%
90% offered a salary of more than £26,500 £34,375 £26,450
10% offered a salary of more than £45,500 £46,000 £45,000
UK excluding London median salary £32,000 £32,500 £32,250
% change year-on-year
-1.53% +0.77%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the South West region.

Cloud Services Category
South West
Permanent IT job ads with a match in the
Cloud Services category
585 416 238
As % of all permanent IT jobs located in the South West 10.77% 7.12% 3.88%
Number of salaries quoted 473 341 202
Median salary £40,000 £50,000 £41,000
Median salary % change year-on-year
-20.00% +21.95%
90% offered a salary of more than £27,500 £30,000 £25,000
10% offered a salary of more than £60,000 £60,000 £70,000
UK excluding London median salary £47,500 £45,000 £44,000
% change year-on-year
+5.55% +2.27%

Google Analytics
Jobs Demand Trend in the South West

The demand trend of job ads across the South West region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the South West

Google Analytics
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the South West region.

Google Analytics Salary Trend in the South West

Google Analytics
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Google Analytics across the South West region over the 3 months to 30 July 2016.

Google Analytics Salary Histogram in the South West

Google Analytics
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the South West region over the 3 months to 30 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wiltshire +30 20 - - 1
Dorset +15 7 £42,500 +25.92%
Cornwall - 5 £27,500 - 1
Gloucestershire -1 4 £35,000 -12.50%
Bristol +17 1 £32,500 -10.34%
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South West

For the 6 months to 30 July 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South West region with a requirement for Google Analytics.

1 55 (100.00%) Google
1 55 (100.00%) Analytics
2 46 (83.64%) SEO
3 38 (69.09%) HTML
4 34 (61.82%) CSS
5 33 (60.00%) JavaScript
6 29 (52.73%) HTML5
7 26 (47.27%) Marketing
8 25 (45.45%) Agile Software Development
9 24 (43.64%) User Experience
9 24 (43.64%) Front End Development
10 23 (41.82%) Retail
11 22 (40.00%) C#
12 20 (36.36%) Digital Marketing
12 20 (36.36%) Matrix Organization
13 15 (27.27%) Analytical Skills
14 13 (23.64%) MS Excel
14 13 (23.64%) Microsoft
15 10 (18.18%) MS PowerPoint
16 9 (16.36%) CSS3
16 9 (16.36%) Adobe
17 7 (12.73%) PHP
17 7 (12.73%) Finance
17 7 (12.73%) Telecoms
17 7 (12.73%) Web Development
18 6 (10.91%) jQuery
18 6 (10.91%) Social Media
19 5 (9.09%) JSON
19 5 (9.09%) MVC
19 5 (9.09%) Banking

Google Analytics
Top Related IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (5.45%) CMS
1 3 (5.45%) WordPress
2 2 (3.64%) Elasticsearch
2 2 (3.64%) SAS
2 2 (3.64%) Umbraco
3 1 (1.82%) Sitecore CMS
Applications
1 13 (23.64%) MS Excel
2 10 (18.18%) MS PowerPoint
3 4 (7.27%) Photoshop
4 1 (1.82%) Adobe Illustrator
4 1 (1.82%) MS Office
4 1 (1.82%) Spreadsheet
Business Applications
1 3 (5.45%) WebTrends
2 2 (3.64%) SAP Oil and Gas
3 1 (1.82%) Magento
Cloud Services
1 4 (7.27%) Adobe Analytics
2 3 (5.45%) Microsoft Azure
3 2 (3.64%) AdWords
4 1 (1.82%) Google Drive
Database & Business Intelligence
1 2 (3.64%) Big Data
1 2 (3.64%) MySQL
1 2 (3.64%) SQL Server
1 2 (3.64%) SQL Server 2012
1 2 (3.64%) SQL Server Reporting Services
2 1 (1.82%) MongoDB
Development Applications
1 4 (7.27%) Git (software)
2 2 (3.64%) Babel
2 2 (3.64%) Grunt
2 2 (3.64%) Jasmine
2 2 (3.64%) JSUnit
2 2 (3.64%) Karma Test Runner
2 2 (3.64%) Selenium
2 2 (3.64%) Subversion
2 2 (3.64%) webpack
General
1 26 (47.27%) Marketing
2 23 (41.82%) Retail
3 7 (12.73%) Finance
3 7 (12.73%) Telecoms
4 5 (9.09%) Banking
5 2 (3.64%) Advertising
5 2 (3.64%) Electronics
5 2 (3.64%) Manufacturing
Job Titles
1 30 (54.55%) Developer
2 22 (40.00%) Front End Developer (Client-Side Developer)
3 14 (25.45%) SEO Manager
4 11 (20.00%) SEO Specialist
5 4 (7.27%) .NET Developer
5 4 (7.27%) Analyst
5 4 (7.27%) Search Manager
6 2 (3.64%) Google Analytics Analyst
6 2 (3.64%) Google Analytics Web Analyst
6 2 (3.64%) HTML CSS Developer
6 2 (3.64%) HTML Developer
6 2 (3.64%) JavaScript Developer
6 2 (3.64%) Marketing Executive
6 2 (3.64%) Senior Developer
6 2 (3.64%) SEO Executive
6 2 (3.64%) Web Analyst
6 2 (3.64%) Web Analytics Analyst
6 2 (3.64%) Web Developer
7 1 (1.82%) Digital Marketing Executive
7 1 (1.82%) E-Commerce Analyst
Libraries, Frameworks & Software Standards
1 38 (69.09%) HTML
2 34 (61.82%) CSS
3 29 (52.73%) HTML5
4 9 (16.36%) CSS3
5 6 (10.91%) jQuery
6 5 (9.09%) .NET
6 5 (9.09%) JSON
7 4 (7.27%) AngularJS
7 4 (7.27%) ASP.NET
7 4 (7.27%) LESS
7 4 (7.27%) Sass
8 3 (5.45%) ASP.NET MVC
8 3 (5.45%) KnockoutJS
8 3 (5.45%) REST
9 2 (3.64%) ASP.NET Web API
9 2 (3.64%) ASP.NET Web Forms
9 2 (3.64%) Entity Framework
9 2 (3.64%) LINQ
9 2 (3.64%) RESTful
9 2 (3.64%) Twitter Bootstrap
Miscellaneous
1 24 (43.64%) User Experience
2 15 (27.27%) Analytical Skills
3 6 (10.91%) Social Media
4 2 (3.64%) Algorithms
4 2 (3.64%) Client/Server
4 2 (3.64%) Credit Risk
4 2 (3.64%) Data Structures
4 2 (3.64%) Graphic Design
5 1 (1.82%) Blog
5 1 (1.82%) Clustering
5 1 (1.82%) Copywriting
5 1 (1.82%) Visualisation
Operating Systems
1 4 (7.27%) Android
1 4 (7.27%) Apple iOS
2 2 (3.64%) Unix
Processes & Methodologies
1 55 (100.00%) Analytics
2 46 (83.64%) SEO
3 25 (45.45%) Agile Software Development
4 24 (43.64%) Front End Development
5 20 (36.36%) Digital Marketing
5 20 (36.36%) Matrix Organization
6 7 (12.73%) Web Development
7 5 (9.09%) Business Intelligence
7 5 (9.09%) MVC
8 4 (7.27%) Android Development
8 4 (7.27%) Continuous Delivery
8 4 (7.27%) iOS Development
8 4 (7.27%) Pay per click
8 4 (7.27%) Unit Testing
8 4 (7.27%) Web Design
9 3 (5.45%) Content Management
9 3 (5.45%) CRM
9 3 (5.45%) Marketing Automation
10 2 (3.64%) E-Commerce
10 2 (3.64%) OOD
Programming Languages
1 33 (60.00%) JavaScript
2 22 (40.00%) C#
3 7 (12.73%) PHP
4 4 (7.27%) Ruby
4 4 (7.27%) SQL
5 2 (3.64%) ActionScript
5 2 (3.64%) Java
5 2 (3.64%) Python
6 1 (1.82%) TypeScript
Vendors
1 55 (100.00%) Google
2 13 (23.64%) Microsoft
3 9 (16.36%) Adobe
4 2 (3.64%) Salesforce.com
4 2 (3.64%) SAP
5 1 (1.82%) Coremetrics
5 1 (1.82%) Hitwise
5 1 (1.82%) HubSpot
5 1 (1.82%) Omniture
5 1 (1.82%) Oracle
5 1 (1.82%) Sitecore
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