The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 29 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Jan 2015
Same period 2014 Same period 2013
Google Analytics
Rank 209 203 213
Rank change year-on-year
-6 +10
Permanent jobs citing Google Analytics 29 18 13
As % of all permanent IT jobs located in the South West 0.49% 0.33% 0.23%
As % of the Business Applications category 8.36% 4.55% 2.84%
Number of salaries quoted 26 17 13
Average salary £27,500 £32,500 £32,500
Average salary % change year-on-year
-15.38% -
90% offered a salary of more than £25,000 £24,000 £23,000
10% offered a salary of more than £42,500 £32,500 £37,500
UK excluding London average salary £31,000 £32,500 £34,500
% change year-on-year
-4.61% -5.79%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the South West region.

Business Applications Category
South West
Permanent IT job ads with a match in the
Business Applications category
347 396 458
As % of all permanent IT jobs located in the South West 5.85% 7.22% 8.07%
Number of salaries quoted 311 330 426
Average salary £42,500 £38,000 £42,500
Average salary % change year-on-year
+11.84% -10.58%
90% offered a salary of more than £27,500 £30,250 £28,500
10% offered a salary of more than £55,000 £52,500 £55,000
UK excluding London average salary £50,000 £50,000 £47,500
% change year-on-year
- +5.26%

Google Analytics
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the South West region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the South West

Google Analytics
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the South West region.

Google Analytics Salary Trend in the South West

Google Analytics
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Google Analytics across the South West region over the 3 months to 29 January 2015.

Google Analytics Salary Histogram in the South West

Google Analytics
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the South West region over the 3 months to 29 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Dorset -12 15 £27,500 -15.38% 3
Devon - 5 £25,000 - 1
Somerset +14 4 £47,500 +90.00% 1
Bristol +3 2 £34,000 +54.54%
Wiltshire -16 2 £37,500 +22.95%
Gloucestershire - 1 £33,500 - 1
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South West

For the 6 months to 29 January 2015, IT jobs across the South West region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 67 (100.00%) Google
1 67 (100.00%) Analytics
2 48 (71.64%) SEO
3 40 (59.70%) HTML
4 35 (52.24%) Marketing
5 31 (46.27%) CSS
6 23 (34.33%) Pay per click
7 22 (32.84%) Social Media
8 20 (29.85%) JavaScript
9 19 (28.36%) Retail
10 18 (26.87%) User Experience
10 18 (26.87%) Degree
11 17 (25.37%) jQuery
12 15 (22.39%) Digital Marketing
12 15 (22.39%) Blog
12 15 (22.39%) Agile Software Development
12 15 (22.39%) Photoshop
13 14 (20.90%) XML
13 14 (20.90%) Graphic Design
13 14 (20.90%) Online Marketing
13 14 (20.90%) HTML5
13 14 (20.90%) Social Media Marketing
14 13 (19.40%) Web Development
15 12 (17.91%) CSS3
15 12 (17.91%) Marketing Strategy
15 12 (17.91%) Statistics
16 11 (16.42%) Web Design
16 11 (16.42%) Analytical Skills
17 10 (14.93%) Email Marketing
17 10 (14.93%) Data Management

Google Analytics
Top Related IT Skills in the South West by Category

For the 6 months to 29 January 2015, IT jobs across the South West region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 6 (8.96%) CMS
2 4 (5.97%) WordPress
3 2 (2.99%) SharePoint
3 2 (2.99%) Drupal
4 1 (1.49%) IIS
Applications
1 15 (22.39%) Photoshop
2 6 (8.96%) Adobe Creative Suite
3 4 (5.97%) MS Excel
3 4 (5.97%) Adobe Premiere
3 4 (5.97%) MS PowerPoint
4 2 (2.99%) MS Visio
5 1 (1.49%) Adobe Illustrator
Business Applications
1 4 (5.97%) SiteCatalyst
2 1 (1.49%) WebTrends
Cloud Services
1 4 (5.97%) Force.com
Communications & Networking
1 7 (10.45%) Internet
2 1 (1.49%) HTTP
Database & Business Intelligence
1 4 (5.97%) MySQL
2 2 (2.99%) SQL Server Reporting Services
2 2 (2.99%) SQL Server
Development Applications
1 2 (2.99%) Subversion
1 2 (2.99%) Axure RP
1 2 (2.99%) Git (software)
2 1 (1.49%) Team Foundation Server
2 1 (1.49%) Dreamweaver
General
1 35 (52.24%) Marketing
2 19 (28.36%) Retail
3 5 (7.46%) Advertising
4 3 (4.48%) Finance
5 1 (1.49%) Telecoms
5 1 (1.49%) Legal
5 1 (1.49%) Multimedia
Job Titles
1 14 (20.90%) Marketing Executive
1 14 (20.90%) Digital Marketing Executive
2 12 (17.91%) SEO Specialist
3 11 (16.42%) Developer
3 11 (16.42%) Designer
4 8 (11.94%) PPC Specialist
4 8 (11.94%) PPC Manager
4 8 (11.94%) PPC Analyst
4 8 (11.94%) PPC Executive
5 6 (8.96%) Creative Technologist
6 5 (7.46%) UX Developer
7 4 (5.97%) Analyst
7 4 (5.97%) Web Developer
7 4 (5.97%) Digital Designer
8 3 (4.48%) Insight Analyst
8 3 (4.48%) PHP Developer
8 3 (4.48%) Data Analyst
9 2 (2.99%) Web Manager
9 2 (2.99%) PHP Web Developer
9 2 (2.99%) PHP MySQL Developer
Libraries, Frameworks & Software Standards
1 40 (59.70%) HTML
2 31 (46.27%) CSS
3 17 (25.37%) jQuery
4 14 (20.90%) XML
4 14 (20.90%) HTML5
5 12 (17.91%) CSS3
6 2 (2.99%) LAMP
7 1 (1.49%) Google Maps API
7 1 (1.49%) JSON
7 1 (1.49%) .NET
7 1 (1.49%) XHTML
7 1 (1.49%) Web Services
7 1 (1.49%) Ruby on Rails
Miscellaneous
1 22 (32.84%) Social Media
2 18 (26.87%) User Experience
3 15 (22.39%) Blog
4 14 (20.90%) Graphic Design
5 12 (17.91%) Statistics
6 11 (16.42%) Analytical Skills
7 4 (5.97%) E-Learning
7 4 (5.97%) Video Editing
8 3 (4.48%) Computer Science
8 3 (4.48%) Mathematics
9 2 (2.99%) Algorithms
10 1 (1.49%) Visualisation
10 1 (1.49%) Credit Risk
10 1 (1.49%) Physics
10 1 (1.49%) Chemistry
10 1 (1.49%) Taxonomies
10 1 (1.49%) Digital Media
10 1 (1.49%) Smartphone
Processes & Methodologies
1 67 (100.00%) Analytics
2 48 (71.64%) SEO
3 23 (34.33%) Pay per click
4 15 (22.39%) Digital Marketing
4 15 (22.39%) Agile Software Development
5 14 (20.90%) Online Marketing
5 14 (20.90%) Social Media Marketing
6 13 (19.40%) Web Development
7 12 (17.91%) Marketing Strategy
8 11 (16.42%) Web Design
9 10 (14.93%) Email Marketing
9 10 (14.93%) Data Management
10 6 (8.96%) E-Commerce
10 6 (8.96%) CRM
11 4 (5.97%) B2C
12 3 (4.48%) Data Analytics
12 3 (4.48%) Statistical Analysis
13 2 (2.99%) Data Analysis
13 2 (2.99%) Software Engineering
13 2 (2.99%) Project Management
Programming Languages
1 20 (29.85%) JavaScript
2 6 (8.96%) PHP
3 5 (7.46%) SQL
4 2 (2.99%) VBA
5 1 (1.49%) C
5 1 (1.49%) Ruby
Qualifications
1 18 (26.87%) Degree
2 1 (1.49%) PRINCE2 Certification
Vendors
1 67 (100.00%) Google
2 9 (13.43%) Adobe
3 5 (7.46%) Twitter
3 5 (7.46%) Microsoft
4 4 (5.97%) Oracle
4 4 (5.97%) Omniture
4 4 (5.97%) Facebook
5 2 (2.99%) Business Objects
6 1 (1.49%) Hitwise
6 1 (1.49%) Salesforce.com
6 1 (1.49%) Coremetrics
6 1 (1.49%) ION Trading
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Salary: £20000.00 - £32000.00 per annum + Generous Benefits
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