The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 18 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
18 Sep 2014
Same period 2013 Same period 2012
Google Analytics
Rank 198 186 201
Rank change year-on-year
-12 +15
Permanent jobs citing Google Analytics 36 36 19
As % of all permanent IT jobs located in the South West 0.58% 0.72% 0.33%
As % of the Business Applications category 10.34% 8.74% 4.97%
Number of salaries quoted 22 33 19
Average salary £35,750 £31,500 £23,000
Average salary % change year-on-year
+13.49% +36.95%
90% offered a salary of more than £24,500 £25,000 £21,000
10% offered a salary of more than £45,000 £37,500 £45,950
UK excluding London average salary £32,500 £30,000 £32,500
% change year-on-year
+8.33% -7.69%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the South West region.

Business Applications Category
South West
Permanent IT job ads with a match in the
Business Applications category
348 412 382
As % of all permanent IT jobs located in the South West 5.60% 8.23% 6.68%
Number of salaries quoted 270 327 327
Average salary £40,000 £37,500 £42,500
Average salary % change year-on-year
+6.66% -11.76%
90% offered a salary of more than £28,500 £29,450 £29,500
10% offered a salary of more than £57,500 £58,500 £52,500
UK excluding London average salary £50,000 £47,500 £47,500
% change year-on-year
+5.26% -

Google Analytics
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the South West region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the South West

Google Analytics
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the South West region.

Google Analytics Salary Trend in the South West

Google Analytics
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Google Analytics across the South West region over the 3 months to 18 September 2014.

Google Analytics Salary Histogram in the South West

Google Analytics
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the South West region over the 3 months to 18 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wiltshire +7 15 £34,500 +6.15% 1
Bristol -15 12 £40,000 +26.98% 1
Devon - 5 £24,500 - 2
Dorset -10 4 £27,500 -15.38%
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South West

For the 6 months to 18 September 2014, IT jobs across the South West region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 71 (100.00%) Google
1 71 (100.00%) Analytics
2 48 (67.61%) SEO
3 43 (60.56%) Marketing
4 31 (43.66%) HTML
5 28 (39.44%) Social Media
6 24 (33.80%) Digital Marketing
7 22 (30.99%) Analytical Skills
8 21 (29.58%) Adobe
9 20 (28.17%) CSS
10 18 (25.35%) Photoshop
10 18 (25.35%) E-Commerce
11 17 (23.94%) HTML5
11 17 (23.94%) User Experience
12 16 (22.54%) Pay per click
13 15 (21.13%) JavaScript
13 15 (21.13%) Retail
14 14 (19.72%) Degree
15 13 (18.31%) CMS
15 13 (18.31%) MS Excel
16 11 (15.49%) CRM
16 11 (15.49%) MS Visio
16 11 (15.49%) Advertising
16 11 (15.49%) Web Analytics
16 11 (15.49%) Axure RP
16 11 (15.49%) Mobile App
17 10 (14.08%) Facebook
17 10 (14.08%) Twitter
17 10 (14.08%) CSS3
17 10 (14.08%) Blog

Google Analytics
Top Related IT Skills in the South West by Category

For the 6 months to 18 September 2014, IT jobs across the South West region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 13 (18.31%) CMS
2 9 (12.68%) WordPress
3 5 (7.04%) IIS
4 2 (2.82%) SharePoint
5 1 (1.41%) Joomla!
Applications
1 18 (25.35%) Photoshop
2 13 (18.31%) MS Excel
3 11 (15.49%) MS Visio
4 8 (11.27%) MS PowerPoint
5 6 (8.45%) Fireworks
5 6 (8.45%) Adobe Premiere
6 4 (5.63%) Adobe Illustrator
7 3 (4.23%) MS Office
Business Applications
1 6 (8.45%) Magento
2 5 (7.04%) Dynamics CRM
3 2 (2.82%) Fredhopper
4 1 (1.41%) WebTrends
4 1 (1.41%) SiteCatalyst
Cloud Services
1 6 (8.45%) Force.com
2 5 (7.04%) Amazon AWS
3 1 (1.41%) MailChimp
Communications & Networking
1 4 (5.63%) HTTP
2 2 (2.82%) Internet
3 1 (1.41%) Intranet
Database & Business Intelligence
1 9 (12.68%) SQL Server
2 2 (2.82%) SQL Server Reporting Services
Development Applications
1 11 (15.49%) Axure RP
2 1 (1.41%) Team Foundation Server
General
1 43 (60.56%) Marketing
2 15 (21.13%) Retail
3 11 (15.49%) Advertising
4 10 (14.08%) Finance
Job Titles
1 26 (36.62%) Designer
2 11 (15.49%) User Experience Designer
3 10 (14.08%) Analyst
4 9 (12.68%) Marketing Executive
5 6 (8.45%) SEO Executive
5 6 (8.45%) Web Analyst
6 5 (7.04%) Architect
6 5 (7.04%) PPC Specialist
6 5 (7.04%) PPC Manager
6 5 (7.04%) PPC Analyst
6 5 (7.04%) PPC Executive
6 5 (7.04%) Digital Architect
7 4 (5.63%) Creative Technologist
7 4 (5.63%) Digital Marketing Executive
7 4 (5.63%) Senior Web Analyst
7 4 (5.63%) Senior Analyst
8 3 (4.23%) Developer
8 3 (4.23%) Web Developer
8 3 (4.23%) Insight Analyst
9 2 (2.82%) Digital Designer
Libraries, Frameworks & Software Standards
1 31 (43.66%) HTML
2 20 (28.17%) CSS
3 17 (23.94%) HTML5
4 10 (14.08%) CSS3
5 6 (8.45%) jQuery
5 6 (8.45%) JSON
5 6 (8.45%) .NET
5 6 (8.45%) ASP.NET
6 5 (7.04%) SOAP
6 5 (7.04%) Middleware
6 5 (7.04%) JMS
6 5 (7.04%) .NET Framework
6 5 (7.04%) ASP.NET MVC
6 5 (7.04%) REST
6 5 (7.04%) WebSockets
7 4 (5.63%) XML
8 1 (1.41%) Sass
8 1 (1.41%) Twitter Bootstrap
8 1 (1.41%) WinForms
8 1 (1.41%) Flash
Miscellaneous
1 28 (39.44%) Social Media
2 22 (30.99%) Analytical Skills
3 17 (23.94%) User Experience
4 11 (15.49%) Mobile App
5 10 (14.08%) Blog
6 9 (12.68%) E-Learning
6 9 (12.68%) Graphic Design
7 8 (11.27%) Video Editing
8 7 (9.86%) Statistics
9 3 (4.23%) Management Information System
9 3 (4.23%) Digital Media
10 2 (2.82%) Visualisation
10 2 (2.82%) Mathematics
10 2 (2.82%) Computer Science
11 1 (1.41%) Copywriting
11 1 (1.41%) Podcast
Operating Systems
1 5 (7.04%) Android
1 5 (7.04%) Apple iOS
Processes & Methodologies
1 71 (100.00%) Analytics
2 48 (67.61%) SEO
3 24 (33.80%) Digital Marketing
4 18 (25.35%) E-Commerce
5 16 (22.54%) Pay per click
6 11 (15.49%) CRM
6 11 (15.49%) Web Analytics
7 10 (14.08%) Agile Software Development
8 9 (12.68%) Online Marketing
9 8 (11.27%) Business Intelligence
10 7 (9.86%) B2B
10 7 (9.86%) Use Case
10 7 (9.86%) Usability Testing
10 7 (9.86%) Product Management
10 7 (9.86%) Social Media Marketing
10 7 (9.86%) Progressive Enhancement
11 6 (8.45%) Email Marketing
11 6 (8.45%) MVC
11 6 (8.45%) Software Engineering
12 5 (7.04%) B2C
Programming Languages
1 15 (21.13%) JavaScript
2 6 (8.45%) SQL
3 2 (2.82%) VBA
4 1 (1.41%) PHP
Qualifications
1 14 (19.72%) Degree
Quality Assurance & Compliance
1 1 (1.41%) QA
Vendors
1 71 (100.00%) Google
2 21 (29.58%) Adobe
3 10 (14.08%) Facebook
3 10 (14.08%) Twitter
3 10 (14.08%) Microsoft
4 8 (11.27%) Oracle
5 5 (7.04%) TIBCO
6 4 (5.63%) Sitecore
6 4 (5.63%) Coremetrics
7 2 (2.82%) hybris
7 2 (2.82%) comScore
7 2 (2.82%) Omniture
7 2 (2.82%) Business Objects
8 1 (1.41%) ION Trading
8 1 (1.41%) Salesforce.com
8 1 (1.41%) Tableau
Newton Abbot, Devon
Pro-Direct Sport
Salary: £20,000 - £29,000
Posted: 2 days ago
Swindon, Wiltshire
House of Fraser
Salary: 39000
Posted: 7 days ago
Newton Abbot, Devon
RecruitmentRevolution.com
Posted: 8 days ago
Bristol
First Recruitment Group
Salary: £0 - £45,000 per year
Posted: 15 days ago