The first table below looks at the demand for Google Analytics skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 24 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the South West region.

Location
3 months to
24 Apr 2014
Same period 2013 Same period 2012
Google Analytics
Rank 175 209 215
Rank change year-on-year
+34 +6
Permanent jobs citing Google Analytics 48 10 6
As % of all permanent IT jobs located in the South West 0.84% 0.19% 0.11%
As % of the Business Applications category 11.85% 2.29% 1.57%
Number of salaries quoted 34 10 6
Average salary £30,000 £27,500 £28,750
Average salary % change year-on-year
+9.09% -4.34%
90% offered a salary of more than £26,450 £20,925 £23,750
10% offered a salary of more than £45,000 £37,750 £32,000
UK excluding London average salary £30,500 £30,000 £30,000
% change year-on-year
+1.66% -
Business Applications Category
South West
Permanent IT job ads with a match in the
Business Applications category
405 437 383
As % of all permanent IT jobs located in the South West 7.08% 8.13% 6.81%
Number of salaries quoted 331 385 320
Average salary £45,000 £41,500 £42,500
Average salary % change year-on-year
+8.43% -2.35%
90% offered a salary of more than £29,000 £28,000 £26,000
10% offered a salary of more than £55,000 £55,000 £50,000
UK excluding London average salary £50,000 £47,500 £50,000
% change year-on-year
+5.26% -5.00%
Google Analytics
England

Google Analytics
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the South West region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the South West

Google Analytics
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the South West region.

Google Analytics Salary Trend in the South West

Google Analytics
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Google Analytics across the South West region over the 3 months to 24 April 2014.

Google Analytics Salary Histogram in the South West

Google Analytics
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the South West region over the 3 months to 24 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Find
Job
Vacancies
Wiltshire - 25 £30,000 -
Bristol +11 15 £30,000 +15.38%
Devon - 4 - -
Dorset 0 3 £75,500 +101.33% 1
Cornwall - 1 - - 1
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South West

For the 6 months to 24 April 2014, IT jobs across the South West region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 65 (100.00%) Google
1 65 (100.00%) Analytics
2 42 (64.62%) SEO
3 37 (56.92%) HTML
3 37 (56.92%) E-Commerce
4 34 (52.31%) Marketing
5 33 (50.77%) JavaScript
5 33 (50.77%) CSS
6 25 (38.46%) ASP.NET
6 25 (38.46%) .NET
7 23 (35.38%) Pay per click
8 21 (32.31%) Digital Marketing
9 20 (30.77%) jQuery
10 18 (27.69%) CMS
10 18 (27.69%) SQL
11 17 (26.15%) Web Analytics
11 17 (26.15%) ASP.NET Web Forms
12 16 (24.62%) MVC
13 15 (23.08%) Ajax
14 14 (21.54%) Finance
15 13 (20.00%) HTML5
16 12 (18.46%) Web Services
17 11 (16.92%) Mobile App
18 10 (15.38%) Social Media
18 10 (15.38%) WordPress
19 9 (13.85%) ASP.NET MVC
19 9 (13.85%) Photoshop
20 8 (12.31%) SQL Server
20 8 (12.31%) Fireworks
20 8 (12.31%) Software Engineering

Google Analytics
Top Related IT Skills in the South West by Category

For the 6 months to 24 April 2014, IT jobs across the South West region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 18 (27.69%) CMS
2 10 (15.38%) WordPress
3 3 (4.62%) IIS
4 2 (3.08%) Umbraco
Applications
1 9 (13.85%) Photoshop
2 8 (12.31%) Fireworks
3 2 (3.08%) MS Visio
4 1 (1.54%) Adobe Illustrator
Business Applications
1 8 (12.31%) SiteCatalyst
1 8 (12.31%) Magento
2 7 (10.77%) WebTrends
3 5 (7.69%) Fredhopper
4 3 (4.62%) Dynamics CRM
Cloud Services
1 3 (4.62%) Amazon AWS
2 1 (1.54%) MailChimp
Communications & Networking
1 5 (7.69%) Internet
2 1 (1.54%) Intranet
Database & Business Intelligence
1 8 (12.31%) SQL Server
Development Applications
1 2 (3.08%) Axure RP
2 1 (1.54%) Team Foundation Server
General
1 34 (52.31%) Marketing
2 14 (21.54%) Finance
3 6 (9.23%) Retail
4 5 (7.69%) Advertising
5 4 (6.15%) Telecoms
6 2 (3.08%) Banking
Job Titles
1 24 (36.92%) Developer
2 23 (35.38%) Web Developer
3 19 (29.23%) Analyst
4 15 (23.08%) Web Analyst
5 8 (12.31%) SEO Executive
6 7 (10.77%) PPC Specialist
6 7 (10.77%) PPC Executive
6 7 (10.77%) PPC Manager
6 7 (10.77%) PPC Analyst
7 6 (9.23%) Senior Manager
8 4 (6.15%) Senior Analyst
8 4 (6.15%) Senior Web Analyst
9 3 (4.62%) Designer
9 3 (4.62%) Architect
9 3 (4.62%) .NET Developer
9 3 (4.62%) ASP.NET Developer
10 2 (3.08%) .NET Web Developer
10 2 (3.08%) User Experience Designer
11 1 (1.54%) Digital Marketing Manager
11 1 (1.54%) Marketing Executive
Libraries, Frameworks & Software Standards
1 37 (56.92%) HTML
2 33 (50.77%) CSS
3 25 (38.46%) ASP.NET
3 25 (38.46%) .NET
4 20 (30.77%) jQuery
5 17 (26.15%) ASP.NET Web Forms
6 15 (23.08%) Ajax
7 13 (20.00%) HTML5
8 12 (18.46%) Web Services
9 9 (13.85%) ASP.NET MVC
10 8 (12.31%) CSS3
11 6 (9.23%) .NET Framework
12 4 (6.15%) JSON
13 3 (4.62%) WebSockets
13 3 (4.62%) REST
13 3 (4.62%) SOAP
13 3 (4.62%) Middleware
13 3 (4.62%) JMS
14 1 (1.54%) ASP.NET 2.0
14 1 (1.54%) Twitter Bootstrap
Miscellaneous
1 11 (16.92%) Mobile App
2 10 (15.38%) Social Media
3 4 (6.15%) Statistics
4 3 (4.62%) Digital Media
5 1 (1.54%) Blog
5 1 (1.54%) Podcast
5 1 (1.54%) Visualisation
5 1 (1.54%) E-Learning
Operating Systems
1 3 (4.62%) Android
1 3 (4.62%) Apple iOS
Processes & Methodologies
1 65 (100.00%) Analytics
2 42 (64.62%) SEO
3 37 (56.92%) E-Commerce
4 23 (35.38%) Pay per click
5 21 (32.31%) Digital Marketing
6 17 (26.15%) Web Analytics
7 16 (24.62%) MVC
8 8 (12.31%) Software Engineering
9 7 (10.77%) Customer Insight
9 7 (10.77%) Customer Analytics
10 6 (9.23%) B2B
10 6 (9.23%) OO
10 6 (9.23%) Competitor Analysis
11 5 (7.69%) Product Management
11 5 (7.69%) Internet Marketing
11 5 (7.69%) Benchmarking
12 4 (6.15%) Business Intelligence
12 4 (6.15%) OOP
12 4 (6.15%) Business Analytics
12 4 (6.15%) Numerical Analysis
Programming Languages
1 33 (50.77%) JavaScript
2 18 (27.69%) SQL
3 4 (6.15%) C#
4 3 (4.62%) VB.NET
5 1 (1.54%) PHP
Qualifications
1 7 (10.77%) Degree
Quality Assurance & Compliance
1 1 (1.54%) QA
Vendors
1 65 (100.00%) Google
2 6 (9.23%) Coremetrics
3 5 (7.69%) hybris
4 4 (6.15%) Facebook
4 4 (6.15%) Twitter
5 3 (4.62%) TIBCO
5 3 (4.62%) Adobe
6 2 (3.08%) Sitecore
7 1 (1.54%) Tableau
7 1 (1.54%) Omniture
7 1 (1.54%) Salesforce.com
7 1 (1.54%) HP
7 1 (1.54%) Dell
7 1 (1.54%) NetApp
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Posted: Yesterday
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Salary: £40000 - £45000 per annum + Car + Pension + Bonuses + Holiday
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Salary: £38000 - £43000 per annum + Car + Pension + Holiday + Bonuses
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