The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Google Analytics
Rank 208 220 215
Rank change year-on-year
+12 -5
Permanent jobs citing Google Analytics 32 16 15
As % of all permanent IT jobs located in the South West 0.51% 0.27% 0.26%
As % of the Business Applications category 8.72% 3.53% 3.33%
Number of salaries quoted 26 14 15
Average salary £27,500 £32,500 £37,500
Average salary % change year-on-year
-15.38% -13.33%
90% offered a salary of more than £24,500 £27,250 £24,200
10% offered a salary of more than £42,500 £32,500 £50,000
UK excluding London average salary £31,750 £32,500 £35,000
% change year-on-year
-2.30% -7.14%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the South West region.

Business Applications Category
South West
Permanent IT job ads with a match in the
Business Applications category
367 453 451
As % of all permanent IT jobs located in the South West 5.80% 7.65% 7.93%
Number of salaries quoted 315 355 406
Average salary £42,500 £38,000 £43,500
Average salary % change year-on-year
+11.84% -12.64%
90% offered a salary of more than £28,800 £30,000 £27,500
10% offered a salary of more than £55,000 £52,500 £55,000
UK excluding London average salary £50,000 £50,000 £48,000
% change year-on-year
- +4.16%

Google Analytics
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the South West region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the South West

Google Analytics
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the South West region.

Google Analytics Salary Trend in the South West

Google Analytics
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Google Analytics across the South West region over the 3 months to 19 December 2014.

Google Analytics Salary Histogram in the South West

Google Analytics
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the South West region over the 3 months to 19 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Devon - 15 £24,500 -
Wiltshire -2 7 £34,750 - 1
Somerset +7 4 £47,500 +90.00%
Dorset -12 4 £27,500 -15.38% 2
Bristol - 2 £32,000 - 2
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South West

For the 6 months to 19 December 2014, IT jobs across the South West region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 67 (100.00%) Google
1 67 (100.00%) Analytics
2 45 (67.16%) SEO
3 34 (50.75%) HTML
4 32 (47.76%) Marketing
5 27 (40.30%) Social Media
6 23 (34.33%) CSS
7 21 (31.34%) User Experience
8 20 (29.85%) Retail
9 19 (28.36%) Blog
9 19 (28.36%) Graphic Design
9 19 (28.36%) Adobe
10 18 (26.87%) Photoshop
10 18 (26.87%) Degree
11 17 (25.37%) JavaScript
12 16 (23.88%) Social Media Marketing
12 16 (23.88%) Digital Marketing
13 15 (22.39%) Online Marketing
13 15 (22.39%) jQuery
14 14 (20.90%) HTML5
14 14 (20.90%) Pay per click
15 13 (19.40%) Statistics
16 12 (17.91%) CSS3
16 12 (17.91%) XML
17 11 (16.42%) Email Marketing
17 11 (16.42%) Marketing Strategy
18 10 (14.93%) Web Design
18 10 (14.93%) Data Management
18 10 (14.93%) Adobe Creative Suite
18 10 (14.93%) Analytical Skills

Google Analytics
Top Related IT Skills in the South West by Category

For the 6 months to 19 December 2014, IT jobs across the South West region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 6 (8.96%) CMS
2 3 (4.48%) SharePoint
2 3 (4.48%) WordPress
3 1 (1.49%) Drupal
Applications
1 18 (26.87%) Photoshop
2 10 (14.93%) Adobe Creative Suite
3 9 (13.43%) MS PowerPoint
3 9 (13.43%) MS Excel
4 7 (10.45%) MS Visio
5 6 (8.96%) Adobe Premiere
Business Applications
1 4 (5.97%) SiteCatalyst
2 1 (1.49%) WebTrends
Cloud Services
1 6 (8.96%) Force.com
Communications & Networking
1 7 (10.45%) Internet
2 2 (2.99%) HTTP
Database & Business Intelligence
1 3 (4.48%) MySQL
1 3 (4.48%) SQL Server
1 3 (4.48%) SQL Server Reporting Services
Development Applications
1 7 (10.45%) Axure RP
2 1 (1.49%) Subversion
2 1 (1.49%) Git (software)
General
1 32 (47.76%) Marketing
2 20 (29.85%) Retail
3 7 (10.45%) Advertising
4 2 (2.99%) Finance
5 1 (1.49%) Multimedia
Job Titles
1 22 (32.84%) Designer
2 15 (22.39%) Marketing Executive
3 14 (20.90%) Digital Marketing Executive
4 9 (13.43%) Developer
5 7 (10.45%) UX Designer
6 6 (8.96%) Creative Technologist
7 5 (7.46%) Analyst
7 5 (7.46%) UX Developer
8 4 (5.97%) Data Analyst
8 4 (5.97%) Digital Designer
8 4 (5.97%) Insight Analyst
9 3 (4.48%) PPC Executive
9 3 (4.48%) PHP Developer
9 3 (4.48%) PPC Manager
9 3 (4.48%) PPC Analyst
9 3 (4.48%) PPC Specialist
10 2 (2.99%) PHP MySQL Developer
10 2 (2.99%) PHP Web Developer
10 2 (2.99%) Web Manager
10 2 (2.99%) SEO Specialist
Libraries, Frameworks & Software Standards
1 34 (50.75%) HTML
2 23 (34.33%) CSS
3 15 (22.39%) jQuery
4 14 (20.90%) HTML5
5 12 (17.91%) CSS3
5 12 (17.91%) XML
6 2 (2.99%) LAMP
7 1 (1.49%) Google Maps API
Miscellaneous
1 27 (40.30%) Social Media
2 21 (31.34%) User Experience
3 19 (28.36%) Graphic Design
3 19 (28.36%) Blog
4 13 (19.40%) Statistics
5 10 (14.93%) Analytical Skills
6 9 (13.43%) E-Learning
6 9 (13.43%) Video Editing
7 3 (4.48%) Mathematics
7 3 (4.48%) Computer Science
8 2 (2.99%) Algorithms
9 1 (1.49%) Digital Media
9 1 (1.49%) Taxonomies
9 1 (1.49%) Visualisation
Processes & Methodologies
1 67 (100.00%) Analytics
2 45 (67.16%) SEO
3 16 (23.88%) Digital Marketing
3 16 (23.88%) Social Media Marketing
4 15 (22.39%) Online Marketing
5 14 (20.90%) Pay per click
6 11 (16.42%) Email Marketing
6 11 (16.42%) Marketing Strategy
7 10 (14.93%) Web Design
7 10 (14.93%) Data Management
8 6 (8.96%) Agile Software Development
9 5 (7.46%) E-Commerce
10 4 (5.97%) B2C
10 4 (5.97%) Use Case
10 4 (5.97%) Usability Testing
10 4 (5.97%) CRM
10 4 (5.97%) Progressive Enhancement
11 3 (4.48%) Mobile Marketing
11 3 (4.48%) Data Analytics
11 3 (4.48%) Statistical Analysis
Programming Languages
1 17 (25.37%) JavaScript
2 6 (8.96%) SQL
3 5 (7.46%) PHP
4 3 (4.48%) VBA
Qualifications
1 18 (26.87%) Degree
Vendors
1 67 (100.00%) Google
2 19 (28.36%) Adobe
3 9 (13.43%) Oracle
3 9 (13.43%) Microsoft
4 5 (7.46%) Facebook
4 5 (7.46%) Twitter
5 3 (4.48%) Omniture
5 3 (4.48%) Business Objects
6 1 (1.49%) ION Trading
6 1 (1.49%) Coremetrics
6 1 (1.49%) Hitwise
Bristol, Avon
IT Executive Ltd
Salary: £30000 - £40000 per annum + Pension, Bonus
Posted: 3 days ago
Bristol, Avon
IT Executive Ltd
Salary: £30000 - £40000 per annum + £60k-£75k OTE
Posted: 3 days ago
Wiltshire
Spectrum IT Recruitment (South) Ltd
Salary: £35000 - £45000 per annum + Benefits
Posted: 6 days ago
Poole
Hays IT - Uk Posting account
Salary: £25000.00 - £40000.00 per annum + Generous Benefits
Posted: 16 days ago