The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 31 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Mar 2015
Same period 2014 Same period 2013
Google Analytics
Rank 210 190 215
Rank change year-on-year
-20 +25
Permanent jobs citing Google Analytics 27 39 10
As % of all permanent IT jobs located in the South West 0.44% 0.72% 0.18%
As % of the Business Applications category 7.11% 9.68% 2.34%
Number of salaries quoted 26 30 10
Average salary £30,000 £30,000 £28,125
Average salary % change year-on-year
- +6.66%
90% offered a salary of more than £24,000 £27,500 £22,375
10% offered a salary of more than £33,500 £38,650 £35,500
UK excluding London average salary £29,650 £32,500 £30,000
% change year-on-year
-8.76% +8.33%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the South West region.

Business Applications Category
South West
Permanent IT job ads with a match in the
Business Applications category
380 403 428
As % of all permanent IT jobs located in the South West 6.24% 7.41% 7.87%
Number of salaries quoted 317 347 379
Average salary £47,500 £40,000 £42,500
Average salary % change year-on-year
+18.75% -5.88%
90% offered a salary of more than £30,000 £30,000 £29,000
10% offered a salary of more than £67,500 £52,500 £55,000
UK excluding London average salary £50,000 £50,000 £47,500
% change year-on-year
- +5.26%

Google Analytics
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the South West region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the South West

Google Analytics
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the South West region.

Google Analytics Salary Trend in the South West

Google Analytics
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Google Analytics across the South West region over the 3 months to 31 March 2015.

Google Analytics Salary Histogram in the South West

Google Analytics
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the South West region over the 3 months to 31 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Dorset - 16 £27,500 - 2
Wiltshire -16 5 £31,250 +4.16% 1
Gloucestershire - 3 £33,500 - 1
Cornwall -9 2 £30,000 -
Bristol -9 1 £37,000 +23.33%
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South West

For the 6 months to 31 March 2015, IT jobs across the South West region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 54 (100.00%) Google
1 54 (100.00%) Analytics
2 36 (66.67%) Marketing
2 36 (66.67%) SEO
3 31 (57.41%) HTML
4 26 (48.15%) CSS
5 23 (42.59%) Pay per click
6 18 (33.33%) JavaScript
7 17 (31.48%) Agile Software Development
8 15 (27.78%) Social Media
8 15 (27.78%) Web Development
9 13 (24.07%) Marketing Strategy
10 12 (22.22%) Analytical Skills
10 12 (22.22%) jQuery
11 11 (20.37%) Degree
11 11 (20.37%) User Experience
12 10 (18.52%) Blog
12 10 (18.52%) Digital Marketing
12 10 (18.52%) Photoshop
12 10 (18.52%) Web Design
13 9 (16.67%) Data Management
13 9 (16.67%) XML
13 9 (16.67%) Adobe
14 8 (14.81%) CRM
14 8 (14.81%) Retail
14 8 (14.81%) Statistics
14 8 (14.81%) Email Marketing
15 7 (12.96%) Graphic Design
15 7 (12.96%) Online Marketing
15 7 (12.96%) Social Media Marketing

Google Analytics
Top Related IT Skills in the South West by Category

For the 6 months to 31 March 2015, IT jobs across the South West region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 4 (7.41%) CMS
1 4 (7.41%) WordPress
2 3 (5.56%) IIS
3 2 (3.70%) SugarCRM
3 2 (3.70%) Drupal
4 1 (1.85%) SharePoint
Applications
1 10 (18.52%) Photoshop
2 3 (5.56%) Adobe Illustrator
Business Applications
1 6 (11.11%) SiteCatalyst
2 1 (1.85%) WebTrends
Cloud Services
1 2 (3.70%) Pure360
2 1 (1.85%) MailChimp
Communications & Networking
1 7 (12.96%) Internet
Database & Business Intelligence
1 4 (7.41%) MySQL
2 1 (1.85%) SQL Server
2 1 (1.85%) SQL Server Reporting Services
Development Applications
1 3 (5.56%) Dreamweaver
1 3 (5.56%) Team Foundation Server
2 2 (3.70%) Subversion
2 2 (3.70%) Git (software)
General
1 36 (66.67%) Marketing
2 8 (14.81%) Retail
3 4 (7.41%) Finance
4 3 (5.56%) Legal
5 1 (1.85%) Advertising
5 1 (1.85%) Multimedia
5 1 (1.85%) Telecoms
Job Titles
1 14 (25.93%) SEO Specialist
2 12 (22.22%) Developer
3 10 (18.52%) PPC Specialist
3 10 (18.52%) PPC Manager
3 10 (18.52%) PPC Analyst
3 10 (18.52%) PPC Executive
4 7 (12.96%) Digital Marketing Executive
4 7 (12.96%) Marketing Executive
5 6 (11.11%) Web Developer
6 5 (9.26%) SEO Executive
6 5 (9.26%) UX Developer
7 3 (5.56%) Designer
7 3 (5.56%) PHP Developer
7 3 (5.56%) Web Designer
8 2 (3.70%) Analyst
8 2 (3.70%) PHP Web Developer
8 2 (3.70%) Web Manager
8 2 (3.70%) Insight Analyst
8 2 (3.70%) SEO Manager
8 2 (3.70%) PHP MySQL Developer
Libraries, Frameworks & Software Standards
1 31 (57.41%) HTML
2 26 (48.15%) CSS
3 12 (22.22%) jQuery
4 9 (16.67%) XML
5 7 (12.96%) HTML5
6 5 (9.26%) CSS3
7 3 (5.56%) JSON
7 3 (5.56%) Web Services
7 3 (5.56%) .NET
8 2 (3.70%) LAMP
9 1 (1.85%) Ruby on Rails
9 1 (1.85%) XHTML
9 1 (1.85%) Google Maps API
Miscellaneous
1 15 (27.78%) Social Media
2 12 (22.22%) Analytical Skills
3 11 (20.37%) User Experience
4 10 (18.52%) Blog
5 8 (14.81%) Statistics
6 7 (12.96%) Graphic Design
7 4 (7.41%) Mathematics
7 4 (7.41%) Computer Science
8 3 (5.56%) Smartphone
8 3 (5.56%) Physics
8 3 (5.56%) Chemistry
8 3 (5.56%) Visualisation
9 1 (1.85%) Algorithms
9 1 (1.85%) Credit Risk
9 1 (1.85%) Digital Media
9 1 (1.85%) Taxonomies
Processes & Methodologies
1 54 (100.00%) Analytics
2 36 (66.67%) SEO
3 23 (42.59%) Pay per click
4 17 (31.48%) Agile Software Development
5 15 (27.78%) Web Development
6 13 (24.07%) Marketing Strategy
7 10 (18.52%) Web Design
7 10 (18.52%) Digital Marketing
8 9 (16.67%) Data Management
9 8 (14.81%) CRM
9 8 (14.81%) Email Marketing
10 7 (12.96%) Online Marketing
10 7 (12.96%) Social Media Marketing
10 7 (12.96%) E-Commerce
11 4 (7.41%) Software Engineering
12 3 (5.56%) Systems Analysis
12 3 (5.56%) Web Analytics
12 3 (5.56%) Statistical Analysis
12 3 (5.56%) Scrum
12 3 (5.56%) Time Management
Programming Languages
1 18 (33.33%) JavaScript
2 6 (11.11%) PHP
3 3 (5.56%) C
4 1 (1.85%) SQL
4 1 (1.85%) VBA
4 1 (1.85%) Ruby
Qualifications
1 11 (20.37%) Degree
2 1 (1.85%) PRINCE2 Certification
Vendors
1 54 (100.00%) Google
2 9 (16.67%) Adobe
3 4 (7.41%) Omniture
4 3 (5.56%) Twitter
4 3 (5.56%) Microsoft
4 3 (5.56%) Coremetrics
5 2 (3.70%) Unica
5 2 (3.70%) Tableau
6 1 (1.85%) Hitwise
6 1 (1.85%) Business Objects
6 1 (1.85%) Salesforce.com
Wiltshire
Spectrum IT Recruitment (South) Ltd
Salary: £18000 - £30000 per annum
Posted: Yesterday
Cirencester, Gloucestershire
Sanderson
Salary: £26000 per annum + Competitive salary & benefits
Posted: 4 days ago
Bournemouth, Dorset
Edge Specialist Recruitment
Salary: £25000 - £35000 per annum
Posted: 4 days ago
Poole
Hays IT - Uk Posting account
Salary: £25000.00 - £35000 per annum + Generous Benefits
Posted: 7 days ago