The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the South West region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 25 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
25 Feb 2017
Same period 2016 Same period 2015
Google Analytics (GA)
England / South West
Rank 222 238 224
Rank change year-on-year
+16 -14
Permanent jobs citing Google Analytics 20 19 31
As % of all permanent IT jobs located in the South West 0.40% 0.33% 0.52%
As % of the Cloud Services category 3.00% 4.13% 10.13%
Number of salaries quoted 16 17 30
Median salary £36,000 £35,000 £29,250
Median salary % change year-on-year
+2.85% +19.65%
90% offered a salary of more than £27,500 £33,750 £24,000
10% offered a salary of more than £48,500 £42,500 £37,050
UK excluding London median salary £35,000 £33,750 £30,000
% change year-on-year
+3.70% +12.50%

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the South West region.

Cloud Services Category
South West
Permanent IT job ads with a match in the
Cloud Services category
666 460 306
As % of all permanent IT jobs located in the South West 13.25% 7.93% 5.14%
Number of salaries quoted 574 418 246
Median salary £45,000 £45,000 £40,000
Median salary % change year-on-year
- +12.50%
90% offered a salary of more than £30,000 £26,400 £25,000
10% offered a salary of more than £67,500 £58,000 £65,000
UK excluding London median salary £45,000 £45,000 £45,000

Google Analytics
Jobs Demand Trend in the South West

The demand trend of job ads across the South West region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the South West

Google Analytics
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the South West region.

Google Analytics Salary Trend in the South West

Google Analytics
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Google Analytics across the South West region over the 3 months to 25 February 2017.

Google Analytics Salary Histogram in the South West

Google Analytics
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the South West region over the 3 months to 25 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wiltshire +31 12 £36,000 +10.76% 1
Bristol +1 5 £27,500 -21.42% 1
Somerset -5 3 - - 4
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South West

For the 6 months to 25 February 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South West region with a requirement for Google Analytics.

1 29 (100.00%) Google
1 29 (100.00%) Analytics
2 23 (79.31%) Marketing
3 21 (72.41%) Digital Marketing
4 17 (58.62%) SEO
5 11 (37.93%) HTML
6 10 (34.48%) Adobe
6 10 (34.48%) Blog
6 10 (34.48%) AdWords
7 9 (31.03%) Web Analytics
8 8 (27.59%) Pay per click
8 8 (27.59%) CSS
9 7 (24.14%) Social Media
9 7 (24.14%) Analytical Skills
10 6 (20.69%) Digital Analytics
10 6 (20.69%) Retail
10 6 (20.69%) JavaScript
10 6 (20.69%) WebTrends
11 5 (17.24%) E-Commerce
11 5 (17.24%) Finance
11 5 (17.24%) Customer Insight
12 4 (13.79%) Marketing Analytics
12 4 (13.79%) Adobe Creative Suite
12 4 (13.79%) Marketing Strategy
12 4 (13.79%) User Experience
12 4 (13.79%) Analytics IQ
12 4 (13.79%) Adobe Analytics
12 4 (13.79%) Degree
12 4 (13.79%) Advertising
13 3 (10.34%) Internet

Google Analytics
Top Related IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (3.45%) CMS
1 1 (3.45%) SAS
1 1 (3.45%) Umbraco
Applications
1 4 (13.79%) Adobe Creative Suite
2 2 (6.90%) InVision
Business Applications
1 6 (20.69%) WebTrends
2 1 (3.45%) Fredhopper
Cloud Services
1 10 (34.48%) AdWords
2 4 (13.79%) Adobe Analytics
3 1 (3.45%) Microsoft Azure
Communications & Networking
1 3 (10.34%) Internet
Database & Business Intelligence
1 1 (3.45%) Big Data
1 1 (3.45%) SQL Server
1 1 (3.45%) SQL Server 2012
1 1 (3.45%) SQL Server Reporting Services
General
1 23 (79.31%) Marketing
2 6 (20.69%) Retail
3 5 (17.24%) Finance
4 4 (13.79%) Advertising
5 3 (10.34%) Brand Awareness
6 1 (3.45%) Banking
6 1 (3.45%) Billing
6 1 (3.45%) Publishing
6 1 (3.45%) Telecoms
Job Titles
1 7 (24.14%) Digital Marketing Manager
1 7 (24.14%) Marketing Manager
2 6 (20.69%) Analytics Manager
2 6 (20.69%) Web Manager
3 5 (17.24%) Web Analytics Manager
4 4 (13.79%) Search Manager
4 4 (13.79%) SEO Manager
5 3 (10.34%) Analyst
5 3 (10.34%) Digital Executive
5 3 (10.34%) Digital Marketing Executive
5 3 (10.34%) Marketing Executive
5 3 (10.34%) Web Analyst
6 2 (6.90%) E-Commerce Analyst
6 2 (6.90%) E-Commerce Web Analyst
6 2 (6.90%) Web Analytics Analyst
7 1 (3.45%) Designer
7 1 (3.45%) Marketing Analyst
7 1 (3.45%) PPC Analyst
7 1 (3.45%) User Experience Architect
7 1 (3.45%) UX Designer
Libraries, Frameworks & Software Standards
1 11 (37.93%) HTML
2 8 (27.59%) CSS
3 3 (10.34%) Flash
4 1 (3.45%) .NET
4 1 (3.45%) .NET Framework
4 1 (3.45%) ASP.NET
4 1 (3.45%) ASP.NET MVC
4 1 (3.45%) ASP.NET MVC 5
4 1 (3.45%) ASP.NET Web API
4 1 (3.45%) ASP.NET Web Forms
4 1 (3.45%) Code First Entity Framework
4 1 (3.45%) CSS3
4 1 (3.45%) Entity Framework
4 1 (3.45%) HTML5
4 1 (3.45%) LINQ
4 1 (3.45%) Sass
4 1 (3.45%) Web Services
Miscellaneous
1 10 (34.48%) Blog
2 7 (24.14%) Analytical Skills
2 7 (24.14%) Social Media
3 4 (13.79%) User Experience
4 1 (3.45%) Credit Risk
Operating Systems
1 1 (3.45%) Android
1 1 (3.45%) Apple iOS
Processes & Methodologies
1 29 (100.00%) Analytics
2 21 (72.41%) Digital Marketing
3 17 (58.62%) SEO
4 9 (31.03%) Web Analytics
5 8 (27.59%) Pay per click
6 6 (20.69%) Digital Analytics
7 5 (17.24%) Customer Insight
7 5 (17.24%) E-Commerce
8 4 (13.79%) Marketing Analytics
8 4 (13.79%) Marketing Strategy
9 3 (10.34%) CRM
10 2 (6.90%) Actionable Insight
10 2 (6.90%) Performance Metrics
11 1 (3.45%) Coaching
11 1 (3.45%) Continuous Delivery
11 1 (3.45%) High-Fidelity Prototypes
11 1 (3.45%) Low-Fidelity Prototypes
11 1 (3.45%) Matrix Organization
11 1 (3.45%) Prototyping
11 1 (3.45%) Wireframes
Programming Languages
1 6 (20.69%) JavaScript
2 2 (6.90%) SQL
3 1 (3.45%) C#
Qualifications
1 4 (13.79%) Analytics IQ
1 4 (13.79%) Degree
Vendors
1 29 (100.00%) Google
2 10 (34.48%) Adobe
3 1 (3.45%) ATG
3 1 (3.45%) DoubleClick
3 1 (3.45%) Tealium
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Salary: £25000 - £32000 per annum
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Yeovil, Somerset
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Salary: Competitive salary + benefits
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Salary: £28000 - £35000 per annum
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Salary: £20000 - £24000 per annum
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