The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 6 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
6 Jul 2015
Same period 2014 Same period 2013
Google Analytics
Rank 222 207 196
Rank change year-on-year
-15 -11
Permanent jobs citing Google Analytics 20 28 21
As % of all permanent IT jobs located in the South West 0.34% 0.46% 0.40%
As % of the Cloud Services category 5.13% 13.59% 12.88%
Number of salaries quoted 18 15 17
Average salary £40,000 £30,000 £30,000
Average salary % change year-on-year
+33.33% -
90% offered a salary of more than £33,375 £26,600 £20,700
10% offered a salary of more than £47,000 £45,000 £34,800
UK excluding London average salary £33,875 £31,000 £30,000
% change year-on-year
+9.27% +3.33%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the South West region.

Cloud Services Category
South West
Permanent IT job ads with a match in the
Cloud Services category
390 206 163
As % of all permanent IT jobs located in the South West 6.62% 3.38% 3.12%
Number of salaries quoted 313 168 138
Average salary £47,500 £42,500 £37,500
Average salary % change year-on-year
+11.76% +13.33%
90% offered a salary of more than £28,500 £25,000 £27,500
10% offered a salary of more than £70,000 £50,000 £60,000
UK excluding London average salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Google Analytics
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the South West region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the South West

Google Analytics
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the South West region.

Google Analytics Salary Trend in the South West

Google Analytics
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Google Analytics across the South West region over the 3 months to 6 July 2015.

Google Analytics Salary Histogram in the South West

Google Analytics
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the South West region over the 3 months to 6 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wiltshire -9 9 £45,000 +63.63% 1
Dorset +4 4 £33,125 -56.12%
Gloucestershire - 4 £40,000 - 1
Bristol -20 3 £36,250 -19.44% 1
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South West

For the 6 months to 6 July 2015, IT jobs across the South West region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 49 (100.00%) Google
1 49 (100.00%) Analytics
2 39 (79.59%) Marketing
3 26 (53.06%) SEO
4 24 (48.98%) HTML
5 23 (46.94%) CSS
6 19 (38.78%) Agile Software Development
7 17 (34.69%) JavaScript
8 16 (32.65%) Digital Marketing
9 15 (30.61%) Pay per click
10 12 (24.49%) Web Development
11 11 (22.45%) Degree
11 11 (22.45%) E-Commerce
11 11 (22.45%) Analytical Skills
12 10 (20.41%) User Experience
12 10 (20.41%) Adobe
12 10 (20.41%) Finance
12 10 (20.41%) Web Analytics
13 9 (18.37%) WebTrends
13 9 (18.37%) Project Management
13 9 (18.37%) CRM
13 9 (18.37%) XML
14 8 (16.33%) .NET
14 8 (16.33%) Copywriting
14 8 (16.33%) Social Media
15 7 (14.29%) jQuery
15 7 (14.29%) Microsoft
15 7 (14.29%) Change Management
15 7 (14.29%) CMS
15 7 (14.29%) Software Engineering

Google Analytics
Top Related IT Skills in the South West by Category

For the 6 months to 6 July 2015, IT jobs across the South West region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 7 (14.29%) CMS
2 3 (6.12%) IIS
3 2 (4.08%) SugarCRM
4 1 (2.04%) Drupal
4 1 (2.04%) WordPress
4 1 (2.04%) SAS
Applications
1 6 (12.24%) MS PowerPoint
2 5 (10.20%) MS Excel
3 4 (8.16%) Photoshop
4 3 (6.12%) Adobe Illustrator
5 1 (2.04%) MS Office
Business Applications
1 9 (18.37%) WebTrends
2 2 (4.08%) Unica
2 2 (4.08%) Adobe Campaign
Cloud Services
1 6 (12.24%) Adobe Analytics
2 2 (4.08%) Pure360
2 2 (4.08%) Silverpop
2 2 (4.08%) Microsoft Azure
3 1 (2.04%) MailChimp
Database & Business Intelligence
1 3 (6.12%) SQL Server
2 2 (4.08%) MongoDB
3 1 (2.04%) MySQL
Development Applications
1 6 (12.24%) Team Foundation Server
2 4 (8.16%) Dreamweaver
3 1 (2.04%) Subversion
3 1 (2.04%) Git (software)
General
1 39 (79.59%) Marketing
2 10 (20.41%) Finance
3 5 (10.20%) Retail
4 3 (6.12%) Legal
5 1 (2.04%) Advertising
5 1 (2.04%) Telecoms
Job Titles
1 13 (26.53%) SEO Specialist
2 10 (20.41%) Analyst
3 9 (18.37%) Developer
4 7 (14.29%) Web Developer
5 6 (12.24%) PPC Manager
5 6 (12.24%) PPC Analyst
5 6 (12.24%) PPC Executive
5 6 (12.24%) PPC Specialist
6 5 (10.20%) SEO Executive
6 5 (10.20%) .NET Developer
7 3 (6.12%) Web Designer
7 3 (6.12%) Programmer
7 3 (6.12%) Software Engineer
7 3 (6.12%) .NET Web Developer
7 3 (6.12%) .NET Software Engineer
7 3 (6.12%) .NET Programmer
7 3 (6.12%) Web Programmer
7 3 (6.12%) Search Manager
7 3 (6.12%) Web Engineer
7 3 (6.12%) SEO Manager
Libraries, Frameworks & Software Standards
1 24 (48.98%) HTML
2 23 (46.94%) CSS
3 9 (18.37%) XML
4 8 (16.33%) .NET
5 7 (14.29%) jQuery
6 6 (12.24%) Web Services
7 5 (10.20%) ASP.NET
7 5 (10.20%) JSON
7 5 (10.20%) ASP.NET MVC
7 5 (10.20%) REST
8 3 (6.12%) ASP.NET MVC 4
8 3 (6.12%) ASP.NET Web API
8 3 (6.12%) WCF
9 2 (4.08%) SignalR
9 2 (4.08%) CSS3
9 2 (4.08%) KnockoutJS
9 2 (4.08%) HTML5
10 1 (2.04%) XHTML
10 1 (2.04%) Ruby on Rails
Miscellaneous
1 11 (22.45%) Analytical Skills
2 10 (20.41%) User Experience
3 8 (16.33%) Copywriting
3 8 (16.33%) Social Media
4 3 (6.12%) Visualisation
4 3 (6.12%) Blog
4 3 (6.12%) Smartphone
4 3 (6.12%) Mathematics
4 3 (6.12%) Physics
4 3 (6.12%) Chemistry
4 3 (6.12%) Computer Science
5 1 (2.04%) Credit Risk
Processes & Methodologies
1 49 (100.00%) Analytics
2 26 (53.06%) SEO
3 19 (38.78%) Agile Software Development
4 16 (32.65%) Digital Marketing
5 15 (30.61%) Pay per click
6 12 (24.49%) Web Development
7 11 (22.45%) E-Commerce
8 10 (20.41%) Web Analytics
9 9 (18.37%) CRM
9 9 (18.37%) Project Management
10 7 (14.29%) Change Management
10 7 (14.29%) Software Engineering
11 6 (12.24%) Web Design
11 6 (12.24%) MVC
11 6 (12.24%) Marketing Strategy
12 5 (10.20%) Scrum
13 4 (8.16%) Content Management
13 4 (8.16%) Continuous Improvement
14 3 (6.12%) Website Architecture
14 3 (6.12%) Responsive Web Design
Programming Languages
1 17 (34.69%) JavaScript
2 4 (8.16%) SQL
2 4 (8.16%) VB
3 3 (6.12%) C
3 3 (6.12%) C#
4 2 (4.08%) TypeScript
5 1 (2.04%) Ruby
5 1 (2.04%) PHP
Qualifications
1 11 (22.45%) Degree
2 1 (2.04%) PRINCE2 Certification
Vendors
1 49 (100.00%) Google
2 10 (20.41%) Adobe
3 7 (14.29%) Microsoft
4 5 (10.20%) Business Objects
5 3 (6.12%) Coremetrics
5 3 (6.12%) Omniture
5 3 (6.12%) Twitter
6 2 (4.08%) Tableau
7 1 (2.04%) Salesforce.com
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