The first table below looks at the demand for Google Analytics skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 25 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the South West region.

Location
3 months to
25 Jul 2014
Same period 2013 Same period 2012
Google Analytics
Rank 200 180 188
Rank change year-on-year
-20 +8
Permanent jobs citing Google Analytics 26 34 28
As % of all permanent IT jobs located in the South West 0.43% 0.65% 0.51%
As % of the Business Applications category 6.42% 7.25% 7.82%
Number of salaries quoted 13 29 25
Average salary £36,500 £30,000 £27,500
Average salary % change year-on-year
+21.66% +9.09%
90% offered a salary of more than £26,300 £21,600 £21,000
10% offered a salary of more than £45,000 £33,900 £32,300
UK excluding London average salary £31,500 £30,000 £31,500
% change year-on-year
+5.00% -4.76%
Business Applications Category
South West
Permanent IT job ads with a match in the
Business Applications category
405 469 358
As % of all permanent IT jobs located in the South West 6.63% 8.95% 6.47%
Number of salaries quoted 321 387 295
Average salary £40,000 £37,500 £38,472
Average salary % change year-on-year
+6.66% -2.52%
90% offered a salary of more than £30,000 £29,000 £30,000
10% offered a salary of more than £57,000 £58,500 £50,000
UK excluding London average salary £50,000 £47,500 £47,500
% change year-on-year
+5.26% -
Google Analytics
England

Google Analytics
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the South West region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the South West

Google Analytics
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the South West region.

Google Analytics Salary Trend in the South West

Google Analytics
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Google Analytics across the South West region over the 3 months to 25 July 2014.

Google Analytics Salary Histogram in the South West

Google Analytics
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the South West region over the 3 months to 25 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol -4 10 £38,750 +28.09% 3
Wiltshire +4 8 £27,500 -15.38% 2
Devon -7 5 £30,000 -
Dorset +1 3 - - 1
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South West

For the 6 months to 25 July 2014, IT jobs across the South West region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 74 (100.00%) Google
1 74 (100.00%) Analytics
2 50 (67.57%) SEO
3 42 (56.76%) Marketing
4 35 (47.30%) HTML
5 34 (45.95%) E-Commerce
6 29 (39.19%) CSS
7 27 (36.49%) JavaScript
8 25 (33.78%) Pay per click
9 23 (31.08%) Digital Marketing
9 23 (31.08%) Social Media
10 19 (25.68%) .NET
10 19 (25.68%) ASP.NET
10 19 (25.68%) CMS
11 17 (22.97%) Photoshop
12 16 (21.62%) HTML5
13 14 (18.92%) MVC
13 14 (18.92%) Web Analytics
13 14 (18.92%) Mobile App
14 13 (17.57%) jQuery
14 13 (17.57%) Adobe
15 12 (16.22%) SQL
15 12 (16.22%) WordPress
16 11 (14.86%) Finance
16 11 (14.86%) MS Excel
16 11 (14.86%) CRM
17 10 (13.51%) SQL Server
17 10 (13.51%) Retail
17 10 (13.51%) ASP.NET Web Forms
18 9 (12.16%) CSS3

Google Analytics
Top Related IT Skills in the South West by Category

For the 6 months to 25 July 2014, IT jobs across the South West region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 19 (25.68%) CMS
2 12 (16.22%) WordPress
3 5 (6.76%) IIS
4 1 (1.35%) SharePoint
4 1 (1.35%) Joomla!
4 1 (1.35%) Umbraco
Applications
1 17 (22.97%) Photoshop
2 11 (14.86%) MS Excel
3 9 (12.16%) Fireworks
4 8 (10.81%) MS Visio
5 6 (8.11%) MS PowerPoint
6 4 (5.41%) Adobe Illustrator
7 3 (4.05%) MS Office
8 1 (1.35%) Adobe Premiere
Business Applications
1 9 (12.16%) Magento
2 5 (6.76%) Dynamics CRM
2 5 (6.76%) Fredhopper
3 1 (1.35%) WebTrends
3 1 (1.35%) SiteCatalyst
Cloud Services
1 5 (6.76%) Amazon AWS
2 1 (1.35%) MailChimp
2 1 (1.35%) Force.com
Communications & Networking
1 5 (6.76%) Internet
2 3 (4.05%) HTTP
3 1 (1.35%) Intranet
Database & Business Intelligence
1 10 (13.51%) SQL Server
2 1 (1.35%) SQL Server Reporting Services
Development Applications
1 8 (10.81%) Axure RP
2 1 (1.35%) Team Foundation Server
General
1 42 (56.76%) Marketing
2 11 (14.86%) Finance
3 10 (13.51%) Retail
4 9 (12.16%) Advertising
5 2 (2.70%) Telecoms
6 1 (1.35%) Banking
Job Titles
1 16 (21.62%) Developer
1 16 (21.62%) Designer
2 15 (20.27%) Web Developer
3 12 (16.22%) Analyst
4 9 (12.16%) Web Analyst
4 9 (12.16%) SEO Executive
5 8 (10.81%) PPC Specialist
5 8 (10.81%) User Experience Designer
5 8 (10.81%) PPC Manager
5 8 (10.81%) PPC Analyst
5 8 (10.81%) PPC Executive
6 5 (6.76%) Digital Architect
6 5 (6.76%) Marketing Executive
6 5 (6.76%) Architect
6 5 (6.76%) Senior Manager
7 4 (5.41%) Senior Analyst
7 4 (5.41%) Senior Web Analyst
8 3 (4.05%) .NET Developer
8 3 (4.05%) ASP.NET Developer
9 2 (2.70%) Data Manager
Libraries, Frameworks & Software Standards
1 35 (47.30%) HTML
2 29 (39.19%) CSS
3 19 (25.68%) .NET
3 19 (25.68%) ASP.NET
4 16 (21.62%) HTML5
5 13 (17.57%) jQuery
6 10 (13.51%) ASP.NET Web Forms
7 9 (12.16%) ASP.NET MVC
7 9 (12.16%) CSS3
8 8 (10.81%) Ajax
9 7 (9.46%) .NET Framework
10 6 (8.11%) JSON
10 6 (8.11%) Web Services
11 5 (6.76%) JMS
11 5 (6.76%) Middleware
11 5 (6.76%) SOAP
11 5 (6.76%) WebSockets
11 5 (6.76%) REST
12 1 (1.35%) Sass
12 1 (1.35%) Twitter Bootstrap
Miscellaneous
1 23 (31.08%) Social Media
2 14 (18.92%) Mobile App
3 7 (9.46%) E-Learning
3 7 (9.46%) Blog
4 6 (8.11%) Graphic Design
4 6 (8.11%) Video Editing
5 5 (6.76%) Statistics
6 4 (5.41%) Digital Media
7 3 (4.05%) Management Information System
8 2 (2.70%) Visualisation
9 1 (1.35%) Podcast
9 1 (1.35%) Mathematics
9 1 (1.35%) Computer Science
9 1 (1.35%) Copywriting
Operating Systems
1 5 (6.76%) Android
1 5 (6.76%) Apple iOS
Processes & Methodologies
1 74 (100.00%) Analytics
2 50 (67.57%) SEO
3 34 (45.95%) E-Commerce
4 25 (33.78%) Pay per click
5 23 (31.08%) Digital Marketing
6 14 (18.92%) MVC
6 14 (18.92%) Web Analytics
7 11 (14.86%) CRM
8 9 (12.16%) Software Engineering
9 8 (10.81%) Business Intelligence
9 8 (10.81%) B2B
10 7 (9.46%) Competitor Analysis
10 7 (9.46%) Product Management
11 5 (6.76%) Online Marketing
11 5 (6.76%) Progressive Enhancement
11 5 (6.76%) Usability Testing
11 5 (6.76%) Use Case
11 5 (6.76%) Email Marketing
11 5 (6.76%) Internet Marketing
11 5 (6.76%) Benchmarking
Programming Languages
1 27 (36.49%) JavaScript
2 12 (16.22%) SQL
3 3 (4.05%) VB.NET
3 3 (4.05%) C#
4 1 (1.35%) VBA
4 1 (1.35%) PHP
Qualifications
1 8 (10.81%) Degree
Quality Assurance & Compliance
1 1 (1.35%) QA
Vendors
1 74 (100.00%) Google
2 13 (17.57%) Adobe
3 8 (10.81%) Microsoft
4 7 (9.46%) Facebook
4 7 (9.46%) Twitter
4 7 (9.46%) Coremetrics
5 6 (8.11%) Oracle
6 5 (6.76%) TIBCO
6 5 (6.76%) hybris
7 4 (5.41%) Sitecore
8 2 (2.70%) comScore
8 2 (2.70%) Omniture
9 1 (1.35%) Business Objects
9 1 (1.35%) HP
9 1 (1.35%) Dell
9 1 (1.35%) NetApp
9 1 (1.35%) Salesforce.com
9 1 (1.35%) Tableau
Bristol, Avon
Sparkol
Salary: £45,000 per annum + Benefits
Posted: Yesterday
Bristol, Avon
Connectus
Salary: £33000 - £40000 per annum + Bonus + Benefits
Posted: 2 days ago
Bristol, Avon
Evolution Recruitment Solutions
Salary: 35,000 to 45,000
Posted: 2 days ago
Swindon, Wiltshire
TeamPeople
Posted: 7 days ago
Bath
Blue Town Online
Salary: £22k - 25k per year
Posted: 16 days ago
Swindon, Wiltshire
House of Fraser
Posted: 24 days ago