The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 27 February 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Feb 2015
Same period 2014 Same period 2013
Google Analytics
Rank 210 198 210
Rank change year-on-year
-12 +12
Permanent jobs citing Google Analytics 30 27 9
As % of all permanent IT jobs located in the South West 0.50% 0.51% 0.17%
As % of the Business Applications category 8.24% 7.11% 1.99%
Number of salaries quoted 29 26 9
Average salary £30,000 £30,500 £32,500
Average salary % change year-on-year
-1.63% -6.15%
90% offered a salary of more than £24,000 £27,500 £24,500
10% offered a salary of more than £34,200 £39,250 £35,500
UK excluding London average salary £30,000 £33,500 £32,500
% change year-on-year
-10.44% +3.07%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the South West region.

Business Applications Category
South West
Permanent IT job ads with a match in the
Business Applications category
364 380 452
As % of all permanent IT jobs located in the South West 6.12% 7.22% 8.31%
Number of salaries quoted 311 330 420
Average salary £42,500 £38,000 £42,500
Average salary % change year-on-year
+11.84% -10.58%
90% offered a salary of more than £27,500 £30,000 £29,000
10% offered a salary of more than £67,500 £52,500 £55,000
UK excluding London average salary £50,000 £50,000 £47,500
% change year-on-year
- +5.26%

Google Analytics
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the South West region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the South West

Google Analytics
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the South West region.

Google Analytics Salary Trend in the South West

Google Analytics
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Google Analytics across the South West region over the 3 months to 27 February 2015.

Google Analytics Salary Histogram in the South West

Google Analytics
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the South West region over the 3 months to 27 February 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Dorset -12 18 £27,500 -15.38% 4
Somerset +8 3 £47,500 +90.00%
Wiltshire -17 3 £31,250 +0.80%
Gloucestershire - 3 £33,500 - 1
Bristol -6 2 £34,000 +54.54%
Devon - 1 £25,000 -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South West

For the 6 months to 27 February 2015, IT jobs across the South West region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 68 (100.00%) Google
1 68 (100.00%) Analytics
2 47 (69.12%) SEO
3 41 (60.29%) HTML
4 38 (55.88%) Marketing
5 36 (52.94%) CSS
6 25 (36.76%) Pay per click
7 24 (35.29%) JavaScript
8 21 (30.88%) Social Media
9 19 (27.94%) jQuery
9 19 (27.94%) Retail
10 18 (26.47%) User Experience
11 17 (25.00%) Agile Software Development
11 17 (25.00%) Photoshop
11 17 (25.00%) Blog
12 16 (23.53%) Degree
12 16 (23.53%) XML
13 15 (22.06%) Web Development
13 15 (22.06%) Marketing Strategy
14 14 (20.59%) HTML5
14 14 (20.59%) Online Marketing
14 14 (20.59%) Graphic Design
14 14 (20.59%) Digital Marketing
15 13 (19.12%) Web Design
16 12 (17.65%) CSS3
16 12 (17.65%) Analytical Skills
17 11 (16.18%) Email Marketing
17 11 (16.18%) Statistics
17 11 (16.18%) Data Management
18 10 (14.71%) E-Commerce

Google Analytics
Top Related IT Skills in the South West by Category

For the 6 months to 27 February 2015, IT jobs across the South West region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 8 (11.76%) CMS
2 4 (5.88%) WordPress
3 3 (4.41%) IIS
4 2 (2.94%) Drupal
5 1 (1.47%) SharePoint
5 1 (1.47%) SugarCRM
Applications
1 17 (25.00%) Photoshop
2 4 (5.88%) MS Excel
2 4 (5.88%) MS PowerPoint
3 3 (4.41%) Adobe Illustrator
Business Applications
1 4 (5.88%) SiteCatalyst
2 1 (1.47%) WebTrends
Cloud Services
1 1 (1.47%) MailChimp
1 1 (1.47%) Pure360
Communications & Networking
1 7 (10.29%) Internet
Database & Business Intelligence
1 4 (5.88%) MySQL
2 1 (1.47%) SQL Server
2 1 (1.47%) SQL Server Reporting Services
Development Applications
1 3 (4.41%) Dreamweaver
1 3 (4.41%) Team Foundation Server
2 2 (2.94%) Subversion
2 2 (2.94%) Git (software)
General
1 38 (55.88%) Marketing
2 19 (27.94%) Retail
3 3 (4.41%) Finance
3 3 (4.41%) Legal
4 1 (1.47%) Advertising
4 1 (1.47%) Multimedia
4 1 (1.47%) Telecoms
Job Titles
1 14 (20.59%) SEO Specialist
1 14 (20.59%) Marketing Executive
1 14 (20.59%) Digital Marketing Executive
2 13 (19.12%) Developer
3 9 (13.24%) PPC Specialist
3 9 (13.24%) PPC Executive
3 9 (13.24%) PPC Manager
3 9 (13.24%) PPC Analyst
4 7 (10.29%) Designer
5 6 (8.82%) Creative Technologist
5 6 (8.82%) Web Developer
6 5 (7.35%) UX Developer
7 4 (5.88%) Digital Designer
7 4 (5.88%) SEO Executive
8 3 (4.41%) PHP Developer
8 3 (4.41%) Web Designer
8 3 (4.41%) Analyst
9 2 (2.94%) PHP Web Developer
9 2 (2.94%) Web Manager
9 2 (2.94%) Data Analyst
Libraries, Frameworks & Software Standards
1 41 (60.29%) HTML
2 36 (52.94%) CSS
3 19 (27.94%) jQuery
4 16 (23.53%) XML
5 14 (20.59%) HTML5
6 12 (17.65%) CSS3
7 3 (4.41%) JSON
7 3 (4.41%) Web Services
7 3 (4.41%) .NET
8 2 (2.94%) LAMP
9 1 (1.47%) Ruby on Rails
9 1 (1.47%) XHTML
9 1 (1.47%) Google Maps API
Miscellaneous
1 21 (30.88%) Social Media
2 18 (26.47%) User Experience
3 17 (25.00%) Blog
4 14 (20.59%) Graphic Design
5 12 (17.65%) Analytical Skills
6 11 (16.18%) Statistics
7 4 (5.88%) E-Learning
7 4 (5.88%) Video Editing
7 4 (5.88%) Mathematics
7 4 (5.88%) Computer Science
8 3 (4.41%) Visualisation
8 3 (4.41%) Physics
8 3 (4.41%) Chemistry
8 3 (4.41%) Smartphone
9 1 (1.47%) Taxonomies
9 1 (1.47%) Credit Risk
9 1 (1.47%) Algorithms
9 1 (1.47%) Digital Media
Processes & Methodologies
1 68 (100.00%) Analytics
2 47 (69.12%) SEO
3 25 (36.76%) Pay per click
4 17 (25.00%) Agile Software Development
5 15 (22.06%) Web Development
5 15 (22.06%) Marketing Strategy
6 14 (20.59%) Digital Marketing
6 14 (20.59%) Online Marketing
7 13 (19.12%) Web Design
8 11 (16.18%) Data Management
8 11 (16.18%) Email Marketing
9 10 (14.71%) Social Media Marketing
9 10 (14.71%) E-Commerce
10 8 (11.76%) CRM
11 4 (5.88%) B2C
11 4 (5.88%) Software Engineering
12 3 (4.41%) Systems Analysis
12 3 (4.41%) Scrum
12 3 (4.41%) Statistical Analysis
12 3 (4.41%) Time Management
Programming Languages
1 24 (35.29%) JavaScript
2 6 (8.82%) PHP
3 3 (4.41%) C
4 1 (1.47%) SQL
4 1 (1.47%) VBA
4 1 (1.47%) Ruby
Qualifications
1 16 (23.53%) Degree
2 1 (1.47%) PRINCE2 Certification
Vendors
1 68 (100.00%) Google
2 7 (10.29%) Microsoft
2 7 (10.29%) Twitter
3 6 (8.82%) Adobe
4 4 (5.88%) Oracle
4 4 (5.88%) Omniture
4 4 (5.88%) Facebook
5 2 (2.94%) Coremetrics
6 1 (1.47%) Unica
6 1 (1.47%) Hitwise
6 1 (1.47%) Tableau
6 1 (1.47%) Business Objects
6 1 (1.47%) Salesforce.com
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