The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 27 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Aug 2015
Same period 2014 Same period 2013
Google Analytics
Rank 233 210 179
Rank change year-on-year
-23 -31
Permanent jobs citing Google Analytics 10 30 37
As % of all permanent IT jobs located in the South West 0.17% 0.49% 0.72%
As % of the Cloud Services category 2.62% 14.29% 21.14%
Number of salaries quoted 9 17 32
Average salary £40,000 £37,500 £31,500
Average salary % change year-on-year
+6.66% +19.04%
90% offered a salary of more than £34,500 £26,900 £25,000
10% offered a salary of more than £45,400 £45,000 £37,500
UK excluding London average salary £32,500 £32,500 £30,000
% change year-on-year
- +8.33%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the South West region.

Cloud Services Category
South West
Permanent IT job ads with a match in the
Cloud Services category
381 210 175
As % of all permanent IT jobs located in the South West 6.54% 3.40% 3.40%
Number of salaries quoted 305 164 145
Average salary £50,000 £42,000 £37,500
Average salary % change year-on-year
+19.04% +12.00%
90% offered a salary of more than £32,500 £25,000 £27,500
10% offered a salary of more than £70,000 £55,000 £55,000
UK excluding London average salary £45,000 £45,000 £44,000
% change year-on-year
- +2.27%

Google Analytics
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the South West region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the South West

Google Analytics
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the South West region.

Google Analytics Salary Trend in the South West

Google Analytics
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Google Analytics across the South West region over the 3 months to 27 August 2015.

Google Analytics Salary Histogram in the South West

Google Analytics
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the South West region over the 3 months to 27 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wiltshire -6 5 £45,000 +63.63%
Bristol -21 3 £35,000 -12.50%
Somerset - 2 £36,250 -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South West

For the 6 months to 27 August 2015, IT jobs across the South West region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 31 (100.00%) Google
1 31 (100.00%) Analytics
2 24 (77.42%) Marketing
3 18 (58.06%) Digital Marketing
4 13 (41.94%) HTML
4 13 (41.94%) SEO
5 12 (38.71%) CSS
6 11 (35.48%) JavaScript
7 9 (29.03%) Finance
7 9 (29.03%) Web Analytics
8 8 (25.81%) Copywriting
8 8 (25.81%) WebTrends
8 8 (25.81%) E-Commerce
9 7 (22.58%) Project Management
9 7 (22.58%) Adobe
9 7 (22.58%) Change Management
9 7 (22.58%) Degree
9 7 (22.58%) Pay per click
9 7 (22.58%) Agile Software Development
9 7 (22.58%) Analytical Skills
10 6 (19.35%) User Experience
10 6 (19.35%) Adobe Analytics
10 6 (19.35%) REST
10 6 (19.35%) ASP.NET MVC
10 6 (19.35%) Retail
10 6 (19.35%) MS PowerPoint
10 6 (19.35%) MVC
10 6 (19.35%) ASP.NET
10 6 (19.35%) XML
10 6 (19.35%) MS Excel

Google Analytics
Top Related IT Skills in the South West by Category

For the 6 months to 27 August 2015, IT jobs across the South West region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 4 (12.90%) CMS
2 1 (3.23%) SugarCRM
2 1 (3.23%) SAS
Applications
1 6 (19.35%) MS Excel
1 6 (19.35%) MS PowerPoint
2 1 (3.23%) Photoshop
2 1 (3.23%) MS Office
Business Applications
1 8 (25.81%) WebTrends
2 1 (3.23%) Unica
2 1 (3.23%) Magento
2 1 (3.23%) Adobe Campaign
Cloud Services
1 6 (19.35%) Adobe Analytics
2 3 (9.68%) Microsoft Azure
3 1 (3.23%) Pure360
3 1 (3.23%) Silverpop
Communications & Networking
1 1 (3.23%) HTTP
Database & Business Intelligence
1 5 (16.13%) BusinessObjects
2 3 (9.68%) MongoDB
2 3 (9.68%) SQL Server
Development Applications
1 3 (9.68%) Team Foundation Server
2 1 (3.23%) Dreamweaver
General
1 24 (77.42%) Marketing
2 9 (29.03%) Finance
3 6 (19.35%) Retail
4 1 (3.23%) Advertising
Job Titles
1 9 (29.03%) Analyst
2 6 (19.35%) .NET Developer
2 6 (19.35%) Developer
3 3 (9.68%) Software Engineer
3 3 (9.68%) Search Manager
3 3 (9.68%) Web Engineer
3 3 (9.68%) SEO Manager
3 3 (9.68%) ASP.NET Programmer
3 3 (9.68%) ASP.NET Developer
3 3 (9.68%) .NET Web Developer
3 3 (9.68%) Web Developer
3 3 (9.68%) Programmer
3 3 (9.68%) .NET Software Engineer
3 3 (9.68%) .NET Programmer
3 3 (9.68%) Web Programmer
3 3 (9.68%) SEO Specialist
4 2 (6.45%) Marketing Manager
4 2 (6.45%) Insight Analyst
5 1 (3.23%) PPC Manager
5 1 (3.23%) PPC Analyst
Libraries, Frameworks & Software Standards
1 13 (41.94%) HTML
2 12 (38.71%) CSS
3 6 (19.35%) .NET
3 6 (19.35%) ASP.NET
3 6 (19.35%) XML
3 6 (19.35%) REST
3 6 (19.35%) ASP.NET MVC
4 3 (9.68%) HTML5
4 3 (9.68%) CSS3
4 3 (9.68%) KnockoutJS
4 3 (9.68%) ASP.NET MVC 4
4 3 (9.68%) SignalR
4 3 (9.68%) ASP.NET Web API
4 3 (9.68%) JSON
4 3 (9.68%) WCF
4 3 (9.68%) jQuery
4 3 (9.68%) Web Services
5 1 (3.23%) Apache Flex
Miscellaneous
1 8 (25.81%) Copywriting
2 7 (22.58%) Analytical Skills
3 6 (19.35%) User Experience
4 3 (9.68%) Social Media
Processes & Methodologies
1 31 (100.00%) Analytics
2 18 (58.06%) Digital Marketing
3 13 (41.94%) SEO
4 9 (29.03%) Web Analytics
5 8 (25.81%) E-Commerce
6 7 (22.58%) Project Management
6 7 (22.58%) Change Management
6 7 (22.58%) Agile Software Development
6 7 (22.58%) Pay per click
7 6 (19.35%) MVC
8 4 (12.90%) Content Management
8 4 (12.90%) Continuous Improvement
8 4 (12.90%) CRM
9 3 (9.68%) Responsive Web Design
9 3 (9.68%) Online Marketing
9 3 (9.68%) Website Architecture
9 3 (9.68%) Software Engineering
9 3 (9.68%) Load Balancing
9 3 (9.68%) Search Engine Marketing
9 3 (9.68%) Scrum
Programming Languages
1 11 (35.48%) JavaScript
2 4 (12.90%) VB
3 3 (9.68%) TypeScript
3 3 (9.68%) SQL
3 3 (9.68%) C#
Qualifications
1 7 (22.58%) Degree
Vendors
1 31 (100.00%) Google
2 7 (22.58%) Adobe
3 5 (16.13%) Microsoft
4 3 (9.68%) Omniture
5 1 (3.23%) Coremetrics
5 1 (3.23%) Tableau