The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 21 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Oct 2014
Same period 2013 Same period 2012
Google Analytics
Rank 191 188 204
Rank change year-on-year
-3 +16
Permanent jobs citing Google Analytics 44 26 15
As % of all permanent IT jobs located in the South West 0.70% 0.49% 0.27%
As % of the Business Applications category 12.09% 6.12% 3.85%
Number of salaries quoted 31 24 15
Average salary £27,500 £32,500 £26,750
Average salary % change year-on-year
-15.38% +21.49%
90% offered a salary of more than £24,500 £25,000 £23,000
10% offered a salary of more than £40,000 £36,750 £50,000
UK excluding London average salary £31,000 £30,000 £32,500
% change year-on-year
+3.33% -7.69%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the South West region.

Business Applications Category
South West
Permanent IT job ads with a match in the
Business Applications category
364 425 390
As % of all permanent IT jobs located in the South West 5.79% 8.06% 7.03%
Number of salaries quoted 295 331 329
Average salary £41,750 £38,000 £45,000
Average salary % change year-on-year
+9.86% -15.55%
90% offered a salary of more than £27,500 £28,088 £27,500
10% offered a salary of more than £54,250 £62,143 £50,000
UK excluding London average salary £50,000 £50,000 £48,500
% change year-on-year
- +3.09%

Google Analytics
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the South West region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the South West

Google Analytics
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the South West region.

Google Analytics Salary Trend in the South West

Google Analytics
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Google Analytics across the South West region over the 3 months to 21 October 2014.

Google Analytics Salary Histogram in the South West

Google Analytics
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the South West region over the 3 months to 21 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Devon - 17 £24,500 - 1
Wiltshire +9 16 £34,500 +20.00%
Bristol -1 7 £40,000 +41.59%
Dorset -17 4 £27,500 -15.38%
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South West

For the 6 months to 21 October 2014, IT jobs across the South West region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 69 (100.00%) Google
1 69 (100.00%) Analytics
2 48 (69.57%) SEO
3 35 (50.72%) Marketing
4 33 (47.83%) HTML
5 28 (40.58%) Social Media
6 26 (37.68%) CSS
7 23 (33.33%) Photoshop
8 22 (31.88%) Retail
8 22 (31.88%) User Experience
9 21 (30.43%) Adobe
9 21 (30.43%) Digital Marketing
10 20 (28.99%) JavaScript
11 18 (26.09%) Degree
12 17 (24.64%) HTML5
13 15 (21.74%) Graphic Design
13 15 (21.74%) Blog
13 15 (21.74%) MS Excel
14 14 (20.29%) CSS3
14 14 (20.29%) Online Marketing
15 13 (18.84%) jQuery
16 12 (17.39%) XML
16 12 (17.39%) Microsoft
17 11 (15.94%) E-Commerce
17 11 (15.94%) Social Media Marketing
17 11 (15.94%) Analytical Skills
17 11 (15.94%) Adobe Creative Suite
18 10 (14.49%) Email Marketing
18 10 (14.49%) Video Editing
18 10 (14.49%) MS PowerPoint

Google Analytics
Top Related IT Skills in the South West by Category

For the 6 months to 21 October 2014, IT jobs across the South West region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 10 (14.49%) CMS
2 4 (5.80%) WordPress
3 3 (4.35%) SharePoint
4 2 (2.90%) IIS
5 1 (1.45%) Joomla!
Applications
1 23 (33.33%) Photoshop
2 15 (21.74%) MS Excel
3 11 (15.94%) Adobe Creative Suite
4 10 (14.49%) MS PowerPoint
5 9 (13.04%) MS Visio
6 6 (8.70%) Adobe Premiere
7 3 (4.35%) Adobe Illustrator
7 3 (4.35%) MS Office
8 2 (2.90%) Fireworks
Business Applications
1 2 (2.90%) Dynamics CRM
1 2 (2.90%) Magento
2 1 (1.45%) WebTrends
2 1 (1.45%) SiteCatalyst
Cloud Services
1 6 (8.70%) Force.com
2 2 (2.90%) Amazon AWS
Communications & Networking
1 4 (5.80%) HTTP
2 2 (2.90%) Internet
Database & Business Intelligence
1 5 (7.25%) SQL Server
2 3 (4.35%) SQL Server Reporting Services
3 1 (1.45%) MySQL
Development Applications
1 9 (13.04%) Axure RP
General
1 35 (50.72%) Marketing
2 22 (31.88%) Retail
3 9 (13.04%) Advertising
4 7 (10.14%) Finance
Job Titles
1 25 (36.23%) Designer
2 13 (18.84%) Marketing Executive
3 9 (13.04%) UX Designer
3 9 (13.04%) Digital Marketing Executive
4 7 (10.14%) Developer
5 6 (8.70%) Analyst
5 6 (8.70%) Creative Technologist
6 5 (7.25%) UX Developer
7 4 (5.80%) Digital Designer
7 4 (5.80%) Insight Analyst
7 4 (5.80%) Data Analyst
8 2 (2.90%) SEO Executive
8 2 (2.90%) PPC Specialist
8 2 (2.90%) Web Manager
8 2 (2.90%) PPC Executive
8 2 (2.90%) PPC Manager
8 2 (2.90%) PPC Analyst
8 2 (2.90%) Architect
8 2 (2.90%) Data Manager
8 2 (2.90%) Data Analytics Manager
Libraries, Frameworks & Software Standards
1 33 (47.83%) HTML
2 26 (37.68%) CSS
3 17 (24.64%) HTML5
4 14 (20.29%) CSS3
5 13 (18.84%) jQuery
6 12 (17.39%) XML
7 2 (2.90%) JSON
7 2 (2.90%) .NET Framework
7 2 (2.90%) REST
7 2 (2.90%) WebSockets
7 2 (2.90%) ASP.NET MVC
7 2 (2.90%) ASP.NET
7 2 (2.90%) SOAP
7 2 (2.90%) .NET
7 2 (2.90%) JMS
7 2 (2.90%) Middleware
8 1 (1.45%) LAMP
Miscellaneous
1 28 (40.58%) Social Media
2 22 (31.88%) User Experience
3 15 (21.74%) Graphic Design
3 15 (21.74%) Blog
4 11 (15.94%) Analytical Skills
5 10 (14.49%) Video Editing
5 10 (14.49%) E-Learning
6 9 (13.04%) Statistics
7 4 (5.80%) Mobile App
8 3 (4.35%) Management Information System
8 3 (4.35%) Mathematics
8 3 (4.35%) Computer Science
9 2 (2.90%) Digital Media
10 1 (1.45%) Algorithms
10 1 (1.45%) Visualisation
10 1 (1.45%) Copywriting
Operating Systems
1 2 (2.90%) Android
1 2 (2.90%) Apple iOS
Processes & Methodologies
1 69 (100.00%) Analytics
2 48 (69.57%) SEO
3 21 (30.43%) Digital Marketing
4 14 (20.29%) Online Marketing
5 11 (15.94%) E-Commerce
5 11 (15.94%) Social Media Marketing
6 10 (14.49%) Email Marketing
6 10 (14.49%) Pay per click
7 9 (13.04%) CRM
8 8 (11.59%) Agile Software Development
9 6 (8.70%) Marketing Strategy
10 5 (7.25%) Web Design
10 5 (7.25%) Data Management
10 5 (7.25%) Usability Testing
10 5 (7.25%) Use Case
10 5 (7.25%) Progressive Enhancement
11 4 (5.80%) Mobile Marketing
11 4 (5.80%) B2C
11 4 (5.80%) Business Intelligence
11 4 (5.80%) Web Analytics
Programming Languages
1 20 (28.99%) JavaScript
2 6 (8.70%) SQL
3 3 (4.35%) PHP
3 3 (4.35%) VBA
Qualifications
1 18 (26.09%) Degree
Vendors
1 69 (100.00%) Google
2 21 (30.43%) Adobe
3 12 (17.39%) Microsoft
4 10 (14.49%) Oracle
5 7 (10.14%) Facebook
5 7 (10.14%) Twitter
6 3 (4.35%) Business Objects
7 2 (2.90%) Omniture
7 2 (2.90%) Sitecore
7 2 (2.90%) comScore
7 2 (2.90%) TIBCO
8 1 (1.45%) ION Trading
8 1 (1.45%) Coremetrics
Devon
Venn Group - UK
Salary: 40000-50000 Per Annum
Posted: 18 days ago