The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the Dorset region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 24 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Oct 2014
Same period 2013 Same period 2012
Web Analytics
Rank 80 51 83
Rank change year-on-year
-29 +32
Permanent jobs citing Web Analytics 1 22 1
As % of all permanent IT jobs located in Dorset 0.14% 3.53% 0.15%
As % of the Processes & Methodologies category 0.18% 4.23% 0.18%
Number of salaries quoted 1 22 1
Average salary £62,000 £35,000 £45,500
Average salary % change year-on-year
+77.14% -23.07%
UK excluding London average salary £42,500 £35,000 £37,500
% change year-on-year
+21.42% -6.66%
Web Analytics
South West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Dorset region.

Processes & Methodologies Category
Dorset
Permanent IT job ads with a match in the
Processes & Methodologies category
557 520 554
As % of all permanent IT jobs located in Dorset 78.90% 83.33% 80.99%
Number of salaries quoted 436 464 403
Average salary £40,000 £36,000 £37,500
Average salary % change year-on-year
+11.11% -4.00%
90% offered a salary of more than £27,500 £30,000 £27,500
10% offered a salary of more than £60,000 £52,500 £50,000
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

Web Analytics
Jobs Demand Trend in Dorset

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Dorset region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Dorset

Web Analytics
Salary Trend in Dorset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Dorset region.

Web Analytics Salary Trend in Dorset

Web Analytics
Top 14 Related IT Skills in Dorset

For the 6 months to 24 October 2014, IT jobs across the Dorset region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 1 (100.00%) E-Commerce
1 1 (100.00%) Telecoms
1 1 (100.00%) SEO
1 1 (100.00%) Finance
1 1 (100.00%) Banking
1 1 (100.00%) Retail
1 1 (100.00%) Pay per click
1 1 (100.00%) Marketing
1 1 (100.00%) Email Marketing
1 1 (100.00%) Digital Marketing
1 1 (100.00%) Social Media
1 1 (100.00%) Analytics
1 1 (100.00%) Coaching
1 1 (100.00%) User Experience

Web Analytics
Top Related IT Skills in Dorset by Category

For the 6 months to 24 October 2014, IT jobs across the Dorset region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

General
1 1 (100.00%) Telecoms
1 1 (100.00%) Finance
1 1 (100.00%) Banking
1 1 (100.00%) Retail
1 1 (100.00%) Marketing
Miscellaneous
1 1 (100.00%) Social Media
1 1 (100.00%) User Experience
Processes & Methodologies
1 1 (100.00%) E-Commerce
1 1 (100.00%) SEO
1 1 (100.00%) Pay per click
1 1 (100.00%) Email Marketing
1 1 (100.00%) Digital Marketing
1 1 (100.00%) Analytics
1 1 (100.00%) Coaching