The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 4 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
4 Aug 2015
Same period 2014 Same period 2013
Web Analytics
Rank 236 230 193
Rank change year-on-year
-6 -37
Permanent jobs citing Web Analytics 11 4 22
As % of all permanent IT jobs located in the South West 0.19% 0.065% 0.42%
As % of the Processes & Methodologies category 0.22% 0.079% 0.52%
Number of salaries quoted 4 4 13
Average salary £45,000 £30,000 £31,500
Average salary % change year-on-year
+50.00% -4.76%
UK excluding London average salary £40,000 £37,500 £37,500
% change year-on-year
+6.66% -
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
4911 5069 4222
As % of all permanent IT jobs located in the South West 84.03% 82.65% 81.15%
Number of salaries quoted 4143 4140 3628
Average salary £40,500 £41,000 £37,500
Average salary % change year-on-year
-1.21% +9.33%
90% offered a salary of more than £28,000 £28,000 £26,500
10% offered a salary of more than £60,000 £54,000 £60,000
UK excluding London average salary £45,000 £42,500 £41,000
% change year-on-year
+5.88% +3.65%

Web Analytics
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the South West region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the South West

Web Analytics
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the South West region.

Web Analytics Salary Trend in the South West

Web Analytics
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the South West region over the 3 months to 4 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Devon +1 5 - -
Wiltshire - 5 £45,000 -
Gloucestershire - 1 - -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the South West

For the 6 months to 4 August 2015, IT jobs across the South West region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 17 (100.00%) Analytics
2 10 (58.82%) Google
2 10 (58.82%) Google Analytics
3 9 (52.94%) Marketing
3 9 (52.94%) Content Management
4 8 (47.06%) Adobe
5 7 (41.18%) BusinessObjects
5 7 (41.18%) SQL
6 5 (29.41%) Ajax
6 5 (29.41%) Finance
6 5 (29.41%) CMS
6 5 (29.41%) C#
6 5 (29.41%) HTML
6 5 (29.41%) JavaScript
6 5 (29.41%) .NET
6 5 (29.41%) ASP.NET
6 5 (29.41%) CSS
6 5 (29.41%) Web Services
6 5 (29.41%) Linux
6 5 (29.41%) Python
6 5 (29.41%) Digital Marketing
6 5 (29.41%) HTML5
6 5 (29.41%) WebGL
6 5 (29.41%) Umbraco
6 5 (29.41%) Git (software)
6 5 (29.41%) Visualisation
6 5 (29.41%) Bash Shell
6 5 (29.41%) CSS3
7 4 (23.53%) Continuous Improvement
7 4 (23.53%) Copywriting

Web Analytics
Top Related IT Skills in the South West by Category

For the 6 months to 4 August 2015, IT jobs across the South West region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 5 (29.41%) CMS
1 5 (29.41%) Umbraco
2 2 (11.76%) Confluence
2 2 (11.76%) SugarCRM
Applications
1 4 (23.53%) MS PowerPoint
2 1 (5.88%) MS Excel
Business Applications
1 4 (23.53%) WebTrends
2 2 (11.76%) Unica
2 2 (11.76%) Adobe Campaign
Cloud Services
1 10 (58.82%) Google Analytics
2 2 (11.76%) Pure360
2 2 (11.76%) Silverpop
3 1 (5.88%) Adobe Analytics
Database & Business Intelligence
1 7 (41.18%) BusinessObjects
2 2 (11.76%) SQL Server Integration Services
2 2 (11.76%) SQL Server
3 1 (5.88%) Data Warehouse
Development Applications
1 5 (29.41%) Git (software)
2 2 (11.76%) JIRA
General
1 9 (52.94%) Marketing
2 5 (29.41%) Finance
3 4 (23.53%) Retail
Job Titles
1 7 (41.18%) Developer
1 7 (41.18%) Analyst
2 5 (29.41%) Web Developer
3 2 (11.76%) Business Developer
3 2 (11.76%) Programmer
3 2 (11.76%) Business Intelligence Developer
3 2 (11.76%) Web Programmer
4 1 (5.88%) Web Analyst
4 1 (5.88%) Implementation Engineer
4 1 (5.88%) Senior Analyst
4 1 (5.88%) Technical Engineer
Libraries, Frameworks & Software Standards
1 5 (29.41%) HTML
1 5 (29.41%) .NET
1 5 (29.41%) ASP.NET
1 5 (29.41%) CSS
1 5 (29.41%) Web Services
1 5 (29.41%) Ajax
1 5 (29.41%) HTML5
1 5 (29.41%) WebGL
1 5 (29.41%) CSS3
Miscellaneous
1 5 (29.41%) Visualisation
2 4 (23.53%) Copywriting
3 2 (11.76%) User Experience
3 2 (11.76%) Analytical Skills
Operating Systems
1 5 (29.41%) Linux
Processes & Methodologies
1 17 (100.00%) Analytics
2 9 (52.94%) Content Management
3 5 (29.41%) Digital Marketing
4 4 (23.53%) Continuous Improvement
4 4 (23.53%) Project Management
4 4 (23.53%) Change Management
5 2 (11.76%) Business Intelligence
5 2 (11.76%) Agile Software Development
5 2 (11.76%) Data Management
5 2 (11.76%) User Acceptance Testing
6 1 (5.88%) Customer Insight
6 1 (5.88%) Business Analysis
6 1 (5.88%) Statistical Analysis
6 1 (5.88%) ETL
6 1 (5.88%) Scrum
Programming Languages
1 7 (41.18%) SQL
2 5 (29.41%) C#
2 5 (29.41%) JavaScript
2 5 (29.41%) Python
2 5 (29.41%) Bash Shell
3 4 (23.53%) VB
4 2 (11.76%) PL/SQL
4 2 (11.76%) T-SQL
Qualifications
1 4 (23.53%) Degree
Vendors
1 10 (58.82%) Google
2 8 (47.06%) Adobe
3 2 (11.76%) Oracle
3 2 (11.76%) SAP
3 2 (11.76%) Coremetrics
3 2 (11.76%) Tableau
4 1 (5.88%) Omniture