The first table below looks at the demand for Web Analytics skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 28 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the South West region.

Location
3 months to
28 Jul 2014
Same period 2013 Same period 2012
Web Analytics
Rank 219 189 221
Rank change year-on-year
-30 +32
Permanent jobs citing Web Analytics 4 21 3
As % of all permanent IT jobs located in the South West 0.065% 0.40% 0.054%
As % of the Processes & Methodologies category 0.081% 0.51% 0.070%
Number of salaries quoted 4 12 3
Average salary £30,000 £31,500 £35,000
Average salary % change year-on-year
-4.76% -10.00%
UK excluding London average salary £40,000 £36,500 £37,500
% change year-on-year
+9.58% -2.66%
Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
4925 4157 4278
As % of all permanent IT jobs located in the South West 80.33% 79.35% 77.32%
Number of salaries quoted 4006 3583 3784
Average salary £41,000 £37,500 £40,000
Average salary % change year-on-year
+9.33% -6.25%
90% offered a salary of more than £28,000 £26,000 £27,500
10% offered a salary of more than £60,000 £57,500 £53,250
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
Web Analytics
England

Web Analytics
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the South West region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the South West

Web Analytics
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the South West region.

Web Analytics Salary Trend in the South West

Web Analytics
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Web Analytics across the South West region over the 3 months to 28 July 2014.

Web Analytics Salary Histogram in the South West

Web Analytics
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the South West region over the 3 months to 28 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Devon -11 2 £30,000 -
Bristol -12 2 £29,250 -7.14%
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the South West

For the 6 months to 28 July 2014, IT jobs across the South West region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 41 (100.00%) Analytics
2 30 (73.17%) E-Commerce
3 23 (56.10%) Retail
3 23 (56.10%) Marketing
4 18 (43.90%) SEO
5 15 (36.59%) Google
6 14 (34.15%) Google Analytics
7 12 (29.27%) Advertising
8 11 (26.83%) Coremetrics
9 10 (24.39%) Data Analysis
10 9 (21.95%) Content Management
11 8 (19.51%) Pay per click
11 8 (19.51%) CMS
11 8 (19.51%) Adobe
12 7 (17.07%) JavaScript
12 7 (17.07%) ATL
13 6 (14.63%) Omniture
13 6 (14.63%) Degree
13 6 (14.63%) Digital Marketing
13 6 (14.63%) Product Management
13 6 (14.63%) HTML
13 6 (14.63%) Web Design
14 5 (12.20%) Finance
14 5 (12.20%) WebTrends
14 5 (12.20%) Benchmarking
14 5 (12.20%) Photoshop
14 5 (12.20%) CSS
14 5 (12.20%) Dreamweaver
14 5 (12.20%) Fredhopper
14 5 (12.20%) hybris

Web Analytics
Top Related IT Skills in the South West by Category

For the 6 months to 28 July 2014, IT jobs across the South West region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 8 (19.51%) CMS
2 4 (9.76%) Joomla!
Applications
1 5 (12.20%) Photoshop
2 4 (9.76%) Adobe Illustrator
2 4 (9.76%) InDesign
3 3 (7.32%) MS Excel
Business Applications
1 14 (34.15%) Google Analytics
2 5 (12.20%) WebTrends
2 5 (12.20%) Fredhopper
3 1 (2.44%) Dynamics CRM
3 1 (2.44%) SiteCatalyst
Communications & Networking
1 2 (4.88%) HTTP
Database & Business Intelligence
1 1 (2.44%) MySQL
1 1 (2.44%) SQL Server
1 1 (2.44%) SQL Server Integration Services
1 1 (2.44%) SQL Server Reporting Services
Development Applications
1 5 (12.20%) Dreamweaver
General
1 23 (56.10%) Retail
1 23 (56.10%) Marketing
2 12 (29.27%) Advertising
3 5 (12.20%) Finance
4 4 (9.76%) French Language
Job Titles
1 15 (36.59%) Analyst
2 9 (21.95%) Web Analyst
3 7 (17.07%) Web Manager
4 5 (12.20%) E-Commerce Manager
4 5 (12.20%) Insight Analyst
5 4 (9.76%) Senior Web Analyst
5 4 (9.76%) Senior Analyst
6 3 (7.32%) Developer
6 3 (7.32%) Web Developer
7 2 (4.88%) Data Analytics Manager
7 2 (4.88%) Data Manager
7 2 (4.88%) Marketing Executive
8 1 (2.44%) Data Analyst
8 1 (2.44%) Web Designer
8 1 (2.44%) Digital Marketing Manager
8 1 (2.44%) Designer
8 1 (2.44%) PPC Specialist
8 1 (2.44%) Marketing Manager
8 1 (2.44%) PPC Executive
8 1 (2.44%) PPC Manager
Libraries, Frameworks & Software Standards
1 7 (17.07%) ATL
2 6 (14.63%) HTML
3 5 (12.20%) CSS
4 4 (9.76%) jQuery
Miscellaneous
1 4 (9.76%) Statistics
1 4 (9.76%) Copywriting
2 3 (7.32%) Digital Media
3 2 (4.88%) Social Media
4 1 (2.44%) Visualisation
4 1 (2.44%) Blog
4 1 (2.44%) Podcast
Processes & Methodologies
1 41 (100.00%) Analytics
2 30 (73.17%) E-Commerce
3 18 (43.90%) SEO
4 10 (24.39%) Data Analysis
5 9 (21.95%) Content Management
6 8 (19.51%) Pay per click
7 6 (14.63%) Digital Marketing
7 6 (14.63%) Product Management
7 6 (14.63%) Web Design
8 5 (12.20%) Benchmarking
9 4 (9.76%) Business Analytics
9 4 (9.76%) Numerical Analysis
9 4 (9.76%) CRM
10 3 (7.32%) B2B
10 3 (7.32%) Competitor Analysis
11 2 (4.88%) Data Analytics
11 2 (4.88%) Statistical Analysis
11 2 (4.88%) B2C
11 2 (4.88%) Business Intelligence
12 1 (2.44%) ETL
Programming Languages
1 7 (17.07%) JavaScript
2 1 (2.44%) SQL
Qualifications
1 6 (14.63%) Degree
Vendors
1 15 (36.59%) Google
2 11 (26.83%) Coremetrics
3 8 (19.51%) Adobe
4 6 (14.63%) Omniture
5 5 (12.20%) hybris
6 3 (7.32%) IBM
6 3 (7.32%) Microsoft
6 3 (7.32%) Facebook
7 2 (4.88%) comScore
7 2 (4.88%) Twitter
8 1 (2.44%) Salesforce.com