The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 22 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Aug 2014
Same period 2013 Same period 2012
Web Analytics
Rank 221 185 208
Rank change year-on-year
-36 +23
Permanent jobs citing Web Analytics 6 26 9
As % of all permanent IT jobs located in the South West 0.097% 0.50% 0.16%
As % of the Processes & Methodologies category 0.12% 0.62% 0.21%
Number of salaries quoted 5 18 9
Average salary £30,000 £34,000 £35,000
Average salary % change year-on-year
-11.76% -2.85%
90% offered a salary of more than £24,600 £25,000 £30,000
10% offered a salary of more than £52,200 £35,750 £37,100
UK excluding London average salary £39,250 £35,000 £37,500
% change year-on-year
+12.14% -6.66%
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
4956 4161 4246
As % of all permanent IT jobs located in the South West 79.94% 80.41% 75.34%
Number of salaries quoted 4001 3545 3748
Average salary £40,000 £37,500 £40,000
Average salary % change year-on-year
+6.66% -6.25%
90% offered a salary of more than £27,500 £26,500 £27,500
10% offered a salary of more than £60,000 £57,500 £55,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Web Analytics
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the South West region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the South West

Web Analytics
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the South West region.

Web Analytics Salary Trend in the South West

Web Analytics
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Web Analytics across the South West region over the 3 months to 22 August 2014.

Web Analytics Salary Histogram in the South West

Web Analytics
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the South West region over the 3 months to 22 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol -7 2 £29,250 -7.14%
Devon -16 2 £30,000 -
Dorset -15 1 £62,000 +77.14% 2
Somerset -24 1 - -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the South West

For the 6 months to 22 August 2014, IT jobs across the South West region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 37 (100.00%) Analytics
2 29 (78.38%) E-Commerce
3 21 (56.76%) Marketing
4 20 (54.05%) Retail
5 19 (51.35%) SEO
6 15 (40.54%) Google
7 14 (37.84%) Google Analytics
8 12 (32.43%) Advertising
9 9 (24.32%) Data Analysis
9 9 (24.32%) Pay per click
10 8 (21.62%) Content Management
10 8 (21.62%) CMS
10 8 (21.62%) JavaScript
11 7 (18.92%) HTML
11 7 (18.92%) ATL
11 7 (18.92%) Coremetrics
12 6 (16.22%) Degree
12 6 (16.22%) Product Management
12 6 (16.22%) CSS
12 6 (16.22%) Web Design
13 5 (13.51%) Finance
13 5 (13.51%) Benchmarking
13 5 (13.51%) Photoshop
13 5 (13.51%) Dreamweaver
13 5 (13.51%) Adobe
13 5 (13.51%) Digital Marketing
13 5 (13.51%) hybris
13 5 (13.51%) Fredhopper
14 4 (10.81%) Business Analytics
14 4 (10.81%) jQuery

Web Analytics
Top Related IT Skills in the South West by Category

For the 6 months to 22 August 2014, IT jobs across the South West region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 8 (21.62%) CMS
2 4 (10.81%) Joomla!
3 1 (2.70%) Drupal
3 1 (2.70%) WordPress
Applications
1 5 (13.51%) Photoshop
2 4 (10.81%) Adobe Illustrator
2 4 (10.81%) InDesign
3 3 (8.11%) MS Excel
Business Applications
1 14 (37.84%) Google Analytics
2 5 (13.51%) Fredhopper
3 1 (2.70%) WebTrends
3 1 (2.70%) SiteCatalyst
Communications & Networking
1 2 (5.41%) HTTP
Development Applications
1 5 (13.51%) Dreamweaver
General
1 21 (56.76%) Marketing
2 20 (54.05%) Retail
3 12 (32.43%) Advertising
4 5 (13.51%) Finance
5 3 (8.11%) French Language
6 1 (2.70%) Banking
6 1 (2.70%) Games
6 1 (2.70%) Telecoms
Job Titles
1 10 (27.03%) Analyst
2 9 (24.32%) Web Analyst
3 7 (18.92%) Web Manager
4 5 (13.51%) E-Commerce Manager
5 4 (10.81%) Senior Web Analyst
5 4 (10.81%) Senior Analyst
6 3 (8.11%) Developer
6 3 (8.11%) Web Developer
7 2 (5.41%) Data Analytics Manager
7 2 (5.41%) Marketing Executive
7 2 (5.41%) Data Manager
8 1 (2.70%) Web Designer
8 1 (2.70%) Senior Manager
8 1 (2.70%) Digital Marketing Manager
8 1 (2.70%) Designer
8 1 (2.70%) Insight Analyst
8 1 (2.70%) Marketing Manager
8 1 (2.70%) PPC Specialist
8 1 (2.70%) SEO Manager
8 1 (2.70%) PPC Manager
Libraries, Frameworks & Software Standards
1 7 (18.92%) HTML
1 7 (18.92%) ATL
2 6 (16.22%) CSS
3 4 (10.81%) jQuery
Miscellaneous
1 4 (10.81%) Statistics
2 3 (8.11%) Copywriting
2 3 (8.11%) Social Media
2 3 (8.11%) Digital Media
3 1 (2.70%) Visualisation
3 1 (2.70%) Blog
3 1 (2.70%) Podcast
3 1 (2.70%) Photography
Processes & Methodologies
1 37 (100.00%) Analytics
2 29 (78.38%) E-Commerce
3 19 (51.35%) SEO
4 9 (24.32%) Data Analysis
4 9 (24.32%) Pay per click
5 8 (21.62%) Content Management
6 6 (16.22%) Product Management
6 6 (16.22%) Web Design
7 5 (13.51%) Benchmarking
7 5 (13.51%) Digital Marketing
8 4 (10.81%) Business Analytics
8 4 (10.81%) Numerical Analysis
9 3 (8.11%) B2B
9 3 (8.11%) CRM
10 2 (5.41%) Data Analytics
10 2 (5.41%) Statistical Analysis
10 2 (5.41%) Email Marketing
10 2 (5.41%) B2C
10 2 (5.41%) Business Intelligence
11 1 (2.70%) Customer Engagement
Programming Languages
1 8 (21.62%) JavaScript
2 1 (2.70%) PHP
Qualifications
1 6 (16.22%) Degree
Vendors
1 15 (40.54%) Google
2 7 (18.92%) Coremetrics
3 5 (13.51%) Adobe
3 5 (13.51%) hybris
4 3 (8.11%) Microsoft
4 3 (8.11%) Facebook
5 2 (5.41%) Twitter
5 2 (5.41%) comScore
5 2 (5.41%) Omniture
6 1 (2.70%) Salesforce.com
Dorset
Progressive Recruitment
Salary: £45000 - £60000 per annum + competitive
Posted: 6 days ago
Dorset
The People Network
Salary: £62000 per annum + bens
Posted: 16 days ago