The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Web Analytics
Rank 235 179 210
Rank change year-on-year
-56 +31
Permanent jobs citing Web Analytics 3 32 9
As % of all permanent IT jobs located in the South West 0.048% 0.63% 0.16%
As % of the Processes & Methodologies category 0.059% 0.77% 0.21%
Number of salaries quoted 2 29 9
Average salary £49,750 £35,000 £35,000
Average salary % change year-on-year
+42.14% -
90% offered a salary of more than £39,950 £30,800 £30,000
10% offered a salary of more than £59,550 £35,500 £37,100
UK excluding London average salary £40,000 £35,000 £37,500
% change year-on-year
+14.28% -6.66%
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
5047 4153 4331
As % of all permanent IT jobs located in the South West 81.15% 81.62% 75.66%
Number of salaries quoted 4125 3572 3805
Average salary £40,000 £37,500 £40,000
Average salary % change year-on-year
+6.66% -6.25%
90% offered a salary of more than £27,500 £27,500 £27,100
10% offered a salary of more than £60,000 £57,500 £55,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Web Analytics
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the South West region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the South West

Web Analytics
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the South West region.

Web Analytics Salary Trend in the South West

Web Analytics
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Web Analytics across the South West region over the 3 months to 19 September 2014.

Web Analytics Salary Histogram in the South West

Web Analytics
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the South West region over the 3 months to 19 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol -10 1 £37,500 +19.04%
Somerset -14 1 - -
Dorset -22 1 £62,000 +77.14%
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the South West

For the 6 months to 19 September 2014, IT jobs across the South West region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 27 (100.00%) Analytics
2 19 (70.37%) E-Commerce
3 14 (51.85%) Marketing
4 13 (48.15%) Retail
5 12 (44.44%) Google
6 11 (40.74%) Google Analytics
7 9 (33.33%) SEO
8 8 (29.63%) JavaScript
8 8 (29.63%) Analytical Skills
9 7 (25.93%) HTML
10 6 (22.22%) Web Design
10 6 (22.22%) CSS
10 6 (22.22%) Product Management
10 6 (22.22%) Pay per click
11 5 (18.52%) Content Management
11 5 (18.52%) Data Analysis
11 5 (18.52%) Digital Marketing
11 5 (18.52%) Photoshop
11 5 (18.52%) Adobe
11 5 (18.52%) Dreamweaver
11 5 (18.52%) Finance
11 5 (18.52%) Advertising
11 5 (18.52%) CMS
11 5 (18.52%) User Experience
12 4 (14.81%) Business Analytics
12 4 (14.81%) Adobe Illustrator
12 4 (14.81%) InDesign
12 4 (14.81%) jQuery
12 4 (14.81%) Joomla!
12 4 (14.81%) Numerical Analysis

Web Analytics
Top Related IT Skills in the South West by Category

For the 6 months to 19 September 2014, IT jobs across the South West region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 5 (18.52%) CMS
2 4 (14.81%) Joomla!
3 1 (3.70%) Drupal
3 1 (3.70%) WordPress
Applications
1 5 (18.52%) Photoshop
2 4 (14.81%) Adobe Illustrator
2 4 (14.81%) InDesign
3 3 (11.11%) MS Excel
Business Applications
1 11 (40.74%) Google Analytics
2 2 (7.41%) Fredhopper
3 1 (3.70%) WebTrends
3 1 (3.70%) SiteCatalyst
Communications & Networking
1 2 (7.41%) HTTP
Development Applications
1 5 (18.52%) Dreamweaver
General
1 14 (51.85%) Marketing
2 13 (48.15%) Retail
3 5 (18.52%) Finance
3 5 (18.52%) Advertising
4 1 (3.70%) Games
4 1 (3.70%) Banking
4 1 (3.70%) Telecoms
Job Titles
1 7 (25.93%) Analyst
2 6 (22.22%) Web Analyst
3 5 (18.52%) E-Commerce Manager
4 4 (14.81%) Senior Analyst
4 4 (14.81%) Senior Web Analyst
5 3 (11.11%) Web Manager
5 3 (11.11%) Web Developer
5 3 (11.11%) Developer
6 2 (7.41%) Data Manager
6 2 (7.41%) Marketing Executive
6 2 (7.41%) Data Analytics Manager
7 1 (3.70%) PPC Specialist
7 1 (3.70%) Digital Marketing Manager
7 1 (3.70%) SEO Manager
7 1 (3.70%) Designer
7 1 (3.70%) Insight Analyst
7 1 (3.70%) PPC Manager
7 1 (3.70%) PPC Analyst
7 1 (3.70%) Digital Marketing Executive
7 1 (3.70%) Digital Marketing Specialist
Libraries, Frameworks & Software Standards
1 7 (25.93%) HTML
2 6 (22.22%) CSS
3 4 (14.81%) jQuery
4 3 (11.11%) ATL
Miscellaneous
1 8 (29.63%) Analytical Skills
2 5 (18.52%) User Experience
3 4 (14.81%) Statistics
4 3 (11.11%) Social Media
4 3 (11.11%) Digital Media
5 1 (3.70%) Photography
5 1 (3.70%) Blog
5 1 (3.70%) Podcast
5 1 (3.70%) Visualisation
Processes & Methodologies
1 27 (100.00%) Analytics
2 19 (70.37%) E-Commerce
3 9 (33.33%) SEO
4 6 (22.22%) Web Design
4 6 (22.22%) Pay per click
4 6 (22.22%) Product Management
5 5 (18.52%) Digital Marketing
5 5 (18.52%) Content Management
5 5 (18.52%) Data Analysis
6 4 (14.81%) Numerical Analysis
6 4 (14.81%) Business Analytics
7 3 (11.11%) People Management
7 3 (11.11%) CRM
7 3 (11.11%) B2B
8 2 (7.41%) B2C
8 2 (7.41%) Benchmarking
8 2 (7.41%) Business Intelligence
8 2 (7.41%) Statistical Analysis
8 2 (7.41%) Email Marketing
8 2 (7.41%) Data Analytics
Programming Languages
1 8 (29.63%) JavaScript
2 1 (3.70%) PHP
Qualifications
1 3 (11.11%) Degree
Vendors
1 12 (44.44%) Google
2 5 (18.52%) Adobe
3 4 (14.81%) Coremetrics
4 3 (11.11%) Microsoft
4 3 (11.11%) Facebook
5 2 (7.41%) Twitter
5 2 (7.41%) Omniture
5 2 (7.41%) hybris
5 2 (7.41%) comScore
6 1 (3.70%) Salesforce.com