The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the South West region. Included is a guide to the salaries offered in IT jobs that have cited Web Analytics over the 3 months to 4 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
4 Dec 2016
Same period 2015 Same period 2014
Web Analytics
Rank 223 249 243
Rank change year-on-year
+26 -6
Permanent jobs citing Web Analytics 14 5 9
As % of all permanent IT jobs located in the South West 0.27% 0.086% 0.14%
As % of the Processes & Methodologies category 0.31% 0.097% 0.16%
Number of salaries quoted 13 5 5
Median salary £47,500 £32,500 £24,500
Median salary % change year-on-year
+46.15% +32.65%
UK excluding London median salary £40,000 £47,500 £38,000
% change year-on-year
-15.78% +25.00%
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
4500 5170 5642
As % of all permanent IT jobs located in the South West 87.86% 88.69% 85.90%
Number of salaries quoted 3737 4355 4639
Median salary £42,500 £42,500 £40,000
Median salary % change year-on-year
- +6.25%
90% offered a salary of more than £30,000 £30,000 £27,500
10% offered a salary of more than £65,000 £62,500 £65,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Web Analytics
Jobs Demand Trend in the South West

The demand trend of job ads across the South West region citing Web Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the South West

Web Analytics
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the South West region.

Web Analytics Salary Trend in the South West

Web Analytics
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Web Analytics across the South West region over the 3 months to 4 December 2016.

Web Analytics Salary Histogram in the South West

Web Analytics
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the South West region over the 3 months to 4 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Devon - 4 £50,000 -
Gloucestershire -17 1 - -
Bristol - 1 £27,500 -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the South West

For the 6 months to 4 December 2016, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South West region with a requirement for Web Analytics.

1 27 (100.00%) Analytics
2 11 (40.74%) SQL
2 11 (40.74%) Marketing
3 10 (37.04%) Credit Risk
3 10 (37.04%) SAS
3 10 (37.04%) Business Intelligence
3 10 (37.04%) Big Data
4 9 (33.33%) Adobe
5 8 (29.63%) Internet
6 7 (25.93%) Finance
7 6 (22.22%) Agile Software Development
7 6 (22.22%) Google
7 6 (22.22%) WebTrends
8 5 (18.52%) HTML
8 5 (18.52%) Blog
8 5 (18.52%) Retail
8 5 (18.52%) Advertising
9 4 (14.81%) Resource Management
9 4 (14.81%) Google Analytics
9 4 (14.81%) DV Cleared
9 4 (14.81%) Security Cleared
9 4 (14.81%) JavaScript
9 4 (14.81%) C
9 4 (14.81%) MS Office
9 4 (14.81%) SharePoint
9 4 (14.81%) E-Commerce
9 4 (14.81%) ERP
9 4 (14.81%) MS Visio
9 4 (14.81%) Microsoft
9 4 (14.81%) Management Information System

Web Analytics
Top Related IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (37.04%) SAS
2 4 (14.81%) SharePoint
2 4 (14.81%) SharePoint 2010
Applications
1 4 (14.81%) MS Office
1 4 (14.81%) MS Visio
2 2 (7.41%) InVision
3 1 (3.70%) Adobe Creative Suite
Business Applications
1 6 (22.22%) WebTrends
2 2 (7.41%) Magento
Cloud Services
1 4 (14.81%) Google Analytics
2 3 (11.11%) Adobe Analytics
3 1 (3.70%) AdWords
Communications & Networking
1 8 (29.63%) Internet
Database & Business Intelligence
1 10 (37.04%) Big Data
2 2 (7.41%) MySQL
Development Applications
1 2 (7.41%) Axure RP
1 2 (7.41%) Balsamiq Mockups
General
1 11 (40.74%) Marketing
2 7 (25.93%) Finance
3 5 (18.52%) Advertising
3 5 (18.52%) Retail
4 3 (11.11%) Banking
4 3 (11.11%) Telecoms
5 1 (3.70%) Brand Awareness
Job Titles
1 10 (37.04%) Analyst
2 7 (25.93%) SAS Analyst
3 6 (22.22%) Web Analyst
3 6 (22.22%) Web Analytics Analyst
4 4 (14.81%) Head of Digital
4 4 (14.81%) Insight Analyst
4 4 (14.81%) SAS Insight Analyst
4 4 (14.81%) SQL Analyst
5 3 (11.11%) Google Analytics Analyst
5 3 (11.11%) Google Analytics Web Analyst
6 2 (7.41%) .NET Developer
6 2 (7.41%) C# .NET Developer
6 2 (7.41%) C# Developer
6 2 (7.41%) Data Scientist
6 2 (7.41%) Designer
6 2 (7.41%) Developer
6 2 (7.41%) Lead Designer
6 2 (7.41%) Lead UX Designer
6 2 (7.41%) UX Designer
6 2 (7.41%) Web Manager
Libraries, Frameworks & Software Standards
1 5 (18.52%) HTML
2 2 (7.41%) .NET
3 1 (3.70%) Flash
Miscellaneous
1 10 (37.04%) Credit Risk
2 5 (18.52%) Blog
3 4 (14.81%) Management Information System
3 4 (14.81%) User Experience
3 4 (14.81%) Virtual Team
4 2 (7.41%) Computer Science
4 2 (7.41%) Physics
5 1 (3.70%) Social Media
Processes & Methodologies
1 27 (100.00%) Analytics
2 10 (37.04%) Business Intelligence
3 6 (22.22%) Agile Software Development
4 4 (14.81%) Business Continuity
4 4 (14.81%) E-Commerce
4 4 (14.81%) ERP
4 4 (14.81%) Resource Management
5 3 (11.11%) Actionable Insight
5 3 (11.11%) Multivariate Testing
5 3 (11.11%) SEO
6 2 (7.41%) Customer Engagement
6 2 (7.41%) Ethnographic Research
6 2 (7.41%) Ethnography
6 2 (7.41%) Front End Development
6 2 (7.41%) Information Architecture
6 2 (7.41%) Low-Fidelity Prototypes
6 2 (7.41%) Machine Learning
6 2 (7.41%) Migration
6 2 (7.41%) Prototyping
6 2 (7.41%) Web Development
Programming Languages
1 11 (40.74%) SQL
2 4 (14.81%) C
2 4 (14.81%) JavaScript
3 2 (7.41%) C#
3 2 (7.41%) Python
3 2 (7.41%) VBA
Qualifications
1 4 (14.81%) DV Cleared
1 4 (14.81%) Security Cleared
2 3 (11.11%) Degree
3 2 (7.41%) PhD
Vendors
1 9 (33.33%) Adobe
2 6 (22.22%) Google
3 4 (14.81%) Microsoft
3 4 (14.81%) Nintex
4 2 (7.41%) CA Agile Central
4 2 (7.41%) Omniture
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