The table below looks at the statistics for SEO skills in IT jobs advertised for the East Yorkshire region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 20 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
20 Jan 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO)
Yorkshire / East Yorkshire
Rank 29 32 36
Rank change year-on-year
+3 +4
Permanent jobs citing SEO 2 1 1
As % of all permanent IT jobs located in East Yorkshire 1.52% 0.58% 0.68%
As % of the Processes & Methodologies category 1.72% 0.63% 0.86%
Number of salaries quoted 2 1 1
Median salary £40,000 £28,000 £34,500
Median salary % change year-on-year
+42.85% -18.84%
UK excluding London median salary £35,000 £35,000 £32,500
% change year-on-year
- +7.69%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the East Yorkshire region.

Processes & Methodologies Category
East Yorkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
116 158 116
As % of all permanent IT jobs located in East Yorkshire 87.88% 91.86% 78.91%
Number of salaries quoted 104 87 97
Median salary £35,000 £34,000 £35,000
Median salary % change year-on-year
+2.94% -2.85%
90% offered a salary of more than £25,000 £28,000 £26,000
10% offered a salary of more than £62,500 £40,500 £50,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

SEO
Jobs Demand Trend in East Yorkshire

The demand trend of job ads across the East Yorkshire region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in East Yorkshire

SEO
Salary Trend in East Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the East Yorkshire region.

SEO Salary Trend in East Yorkshire

SEO
Job Locations in East Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the East Yorkshire region over the 3 months to 20 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hull +7 2 £40,000 +42.85%
SEO
Yorkshire

SEO
Top 30 Related IT Skills in East Yorkshire

For the 6 months to 20 January 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the East Yorkshire region with a requirement for SEO.

1 4 (57.14%) HTML
1 4 (57.14%) CSS
1 4 (57.14%) Retail
1 4 (57.14%) Marketing
1 4 (57.14%) Analytics
2 3 (42.86%) R
2 3 (42.86%) Statistical Modelling
2 3 (42.86%) Bayesian Methods
2 3 (42.86%) User Experience
2 3 (42.86%) Statistical Analysis
2 3 (42.86%) Statistics
2 3 (42.86%) Online Marketing
2 3 (42.86%) Finance
2 3 (42.86%) Photoshop
2 3 (42.86%) E-Commerce
3 2 (28.57%) Adobe
3 2 (28.57%) JavaScript
3 2 (28.57%) PHP
4 1 (14.29%) OO PHP
4 1 (14.29%) Sass
4 1 (14.29%) CSS3
4 1 (14.29%) Front End Development
4 1 (14.29%) Mentoring
4 1 (14.29%) HTML5
4 1 (14.29%) NoSQL
4 1 (14.29%) Web Development
4 1 (14.29%) Symfony
4 1 (14.29%) Google Analytics
4 1 (14.29%) jQuery
4 1 (14.29%) Time Management

SEO
Top Related IT Skills in East Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 3 (42.86%) Photoshop
Business Applications
1 1 (14.29%) Magento
Cloud Services
1 1 (14.29%) Google Analytics
Database & Business Intelligence
1 1 (14.29%) MySQL
1 1 (14.29%) NoSQL
General
1 4 (57.14%) Marketing
1 4 (57.14%) Retail
2 3 (42.86%) Finance
3 1 (14.29%) Advertising
Job Titles
1 3 (42.86%) Data Scientist
2 2 (28.57%) Designer
2 2 (28.57%) Digital Designer
2 2 (28.57%) Senior Designer
2 2 (28.57%) Senior Digital Designer
2 2 (28.57%) Senior Web Designer
2 2 (28.57%) Web Designer
3 1 (14.29%) Developer
3 1 (14.29%) PHP Developer
3 1 (14.29%) Senior Developer
3 1 (14.29%) Senior PHP Developer
3 1 (14.29%) Webmaster
Libraries, Frameworks & Software Standards
1 4 (57.14%) CSS
1 4 (57.14%) HTML
2 1 (14.29%) Ajax
2 1 (14.29%) CSS3
2 1 (14.29%) HTML5
2 1 (14.29%) jQuery
2 1 (14.29%) Sass
2 1 (14.29%) Symfony
Miscellaneous
1 3 (42.86%) Statistics
1 3 (42.86%) User Experience
Operating Systems
1 1 (14.29%) Linux
Processes & Methodologies
1 4 (57.14%) Analytics
2 3 (42.86%) Bayesian Methods
2 3 (42.86%) E-Commerce
2 3 (42.86%) Online Marketing
2 3 (42.86%) Statistical Analysis
2 3 (42.86%) Statistical Modelling
3 1 (14.29%) Front End Development
3 1 (14.29%) Mentoring
3 1 (14.29%) MVC
3 1 (14.29%) OO
3 1 (14.29%) OO PHP
3 1 (14.29%) Time Management
3 1 (14.29%) Web Design
3 1 (14.29%) Web Development
Programming Languages
1 3 (42.86%) R
2 2 (28.57%) JavaScript
2 2 (28.57%) PHP
3 1 (14.29%) Java
Vendors
1 2 (28.57%) Adobe
2 1 (14.29%) Google