The table below looks at the statistics for SEO skills in IT jobs advertised for the East Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 4 September 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
4 Sep 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 18 25 27
Rank change year-on-year
+7 +2
Permanent jobs citing SEO 7 5 4
As % of all permanent IT jobs located in East Yorkshire 5.04% 3.73% 3.45%
As % of the Processes & Methodologies category 5.65% 4.90% 4.17%
Number of salaries quoted 6 4 4
Average salary £27,500 £31,250 £26,500
Average salary % change year-on-year
-12.00% +17.92%
90% offered a salary of more than £24,500 £30,000 £22,000
10% offered a salary of more than £29,500 £32,500 £30,300
UK excluding London average salary £32,500 £30,000 £31,000
% change year-on-year
+8.33% -3.22%
SEO
Yorkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the East Yorkshire region.

Processes & Methodologies Category
East Yorkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
124 102 96
As % of all permanent IT jobs located in East Yorkshire 89.21% 76.12% 82.76%
Number of salaries quoted 96 73 87
Average salary £40,000 £33,500 £30,000
Average salary % change year-on-year
+19.40% +11.66%
90% offered a salary of more than £27,500 £30,000 £25,000
10% offered a salary of more than £57,500 £40,000 £44,000
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

SEO
Jobs Demand Trend in East Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the East Yorkshire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in East Yorkshire

SEO
Salary Trend in East Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the East Yorkshire region.

SEO Salary Trend in East Yorkshire

SEO
Job Locations in East Yorkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the East Yorkshire region over the 3 months to 4 September 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hull +7 7 £27,500 -15.38%
SEO
Yorkshire

SEO
Top 30 Related IT Skills in East Yorkshire

For the 6 months to 4 September 2015, IT jobs across the East Yorkshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 6 (85.71%) PHP
1 6 (85.71%) CSS
1 6 (85.71%) E-Commerce
1 6 (85.71%) CMS
1 6 (85.71%) Marketing
2 5 (71.43%) Photoshop
2 5 (71.43%) Pay per click
3 4 (57.14%) Web Design
3 4 (57.14%) Internet
3 4 (57.14%) Telecoms
3 4 (57.14%) Degree
3 4 (57.14%) Email Marketing
3 4 (57.14%) ExpressionEngine
4 3 (42.86%) Google
4 3 (42.86%) Google Analytics
4 3 (42.86%) HTML
4 3 (42.86%) Analytics
5 2 (28.57%) Magento
5 2 (28.57%) .NET
5 2 (28.57%) XML
5 2 (28.57%) HTML5
5 2 (28.57%) WordPress
6 1 (14.29%) Digital Marketing
6 1 (14.29%) Social Media
6 1 (14.29%) Facebook
6 1 (14.29%) Drupal
6 1 (14.29%) Coremetrics
6 1 (14.29%) Statistical Analysis
6 1 (14.29%) Adobe
6 1 (14.29%) Advertising

SEO
Top Related IT Skills in East Yorkshire by Category

For the 6 months to 4 September 2015, IT jobs across the East Yorkshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 6 (85.71%) CMS
2 4 (57.14%) ExpressionEngine
3 2 (28.57%) WordPress
4 1 (14.29%) Drupal
Applications
1 5 (71.43%) Photoshop
Business Applications
1 2 (28.57%) Magento
Cloud Services
1 3 (42.86%) Google Analytics
Communications & Networking
1 4 (57.14%) Internet
General
1 6 (85.71%) Marketing
2 4 (57.14%) Telecoms
3 1 (14.29%) Advertising
Job Titles
1 4 (57.14%) Web Designer
1 4 (57.14%) Graphic Designer
1 4 (57.14%) Designer
2 1 (14.29%) Analyst
2 1 (14.29%) SEO Manager
2 1 (14.29%) Technical Manager
Libraries, Frameworks & Software Standards
1 6 (85.71%) CSS
2 3 (42.86%) HTML
3 2 (28.57%) .NET
3 2 (28.57%) XML
3 2 (28.57%) HTML5
Miscellaneous
1 1 (14.29%) Social Media
1 1 (14.29%) Analytical Skills
Processes & Methodologies
1 6 (85.71%) E-Commerce
2 5 (71.43%) Pay per click
3 4 (57.14%) Email Marketing
3 4 (57.14%) Web Design
4 3 (42.86%) Analytics
5 1 (14.29%) Statistical Analysis
5 1 (14.29%) Digital Marketing
Programming Languages
1 6 (85.71%) PHP
Qualifications
1 4 (57.14%) Degree
Vendors
1 3 (42.86%) Google
2 1 (14.29%) Coremetrics
2 1 (14.29%) Facebook
2 1 (14.29%) Adobe