The first table below looks at the demand for SEO skills in IT jobs advertised for the East Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the East Yorkshire region.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 20 18 18
Rank change year-on-year
-2 0
Permanent jobs citing SEO 9 4 5
As % of all permanent IT jobs located in East Yorkshire 6.57% 4.71% 5.56%
As % of the Processes & Methodologies category 8.91% 7.02% 8.33%
Number of salaries quoted 4 4 3
Average salary £28,750 £23,250 £17,500
Average salary % change year-on-year
+23.65% +32.85%
UK excluding London average salary £32,500 £30,000 £30,000
% change year-on-year
+8.33% -
Processes & Methodologies Category
East Yorkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
101 57 60
As % of all permanent IT jobs located in East Yorkshire 73.72% 67.06% 66.67%
Number of salaries quoted 62 49 51
Average salary £27,000 £27,500 £33,000
Average salary % change year-on-year
-1.81% -16.66%
90% offered a salary of more than £20,000 £22,300 £17,500
10% offered a salary of more than £40,000 £42,000 £38,200
UK excluding London average salary £42,500 £40,000 £40,500
% change year-on-year
+6.25% -1.23%
SEO
Yorkshire

SEO
Jobs Demand Trend in East Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the East Yorkshire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in East Yorkshire

SEO
Salary Trend in East Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the East Yorkshire region.

SEO Salary Trend in East Yorkshire

SEO
Job Locations in East Yorkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the East Yorkshire region over the 3 months to 18 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Find
Job
Vacancies
Hull -10 4 £30,000 +29.03%
Beverley - 1 £21,500 -
SEO
Yorkshire

SEO
Top 30 Related IT Skills in East Yorkshire

For the 6 months to 18 April 2014, IT jobs across the East Yorkshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 7 (63.64%) Marketing
1 7 (63.64%) Analytics
2 6 (54.55%) Google
3 5 (45.45%) HTML
3 5 (45.45%) JavaScript
3 5 (45.45%) CSS
4 4 (36.36%) PHP
4 4 (36.36%) E-Commerce
4 4 (36.36%) Retail
4 4 (36.36%) Digital Media
5 3 (27.27%) Online Marketing
5 3 (27.27%) Social Media
5 3 (27.27%) MVC
5 3 (27.27%) jQuery
5 3 (27.27%) Pay per click
5 3 (27.27%) Digital Marketing
5 3 (27.27%) OOP
5 3 (27.27%) OO
5 3 (27.27%) XHTML
6 2 (18.18%) SQL
6 2 (18.18%) B2B
6 2 (18.18%) B2C
6 2 (18.18%) MySQL
6 2 (18.18%) Yahoo!
6 2 (18.18%) Facebook
6 2 (18.18%) Twitter
7 1 (9.09%) CSS3
7 1 (9.09%) Continuous Improvement
7 1 (9.09%) HTML5
7 1 (9.09%) Finance

SEO
Top Related IT Skills in East Yorkshire by Category

For the 6 months to 18 April 2014, IT jobs across the East Yorkshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 1 (9.09%) CMS
1 1 (9.09%) WordPress
Applications
1 1 (9.09%) Photoshop
Business Applications
1 1 (9.09%) Google Analytics
1 1 (9.09%) Magento
Database & Business Intelligence
1 2 (18.18%) MySQL
General
1 7 (63.64%) Marketing
2 4 (36.36%) Retail
3 1 (9.09%) Finance
Job Titles
1 6 (54.55%) SEO Manager
2 4 (36.36%) Senior Manager
3 3 (27.27%) Developer
3 3 (27.27%) Web Developer
4 1 (9.09%) Project Leader
Libraries, Frameworks & Software Standards
1 5 (45.45%) HTML
1 5 (45.45%) CSS
2 3 (27.27%) jQuery
2 3 (27.27%) XHTML
3 1 (9.09%) CSS3
3 1 (9.09%) HTML5
3 1 (9.09%) .NET
3 1 (9.09%) RSS
Miscellaneous
1 4 (36.36%) Digital Media
2 3 (27.27%) Social Media
Processes & Methodologies
1 7 (63.64%) Analytics
2 4 (36.36%) E-Commerce
3 3 (27.27%) Online Marketing
3 3 (27.27%) MVC
3 3 (27.27%) Pay per click
3 3 (27.27%) Digital Marketing
3 3 (27.27%) OOP
3 3 (27.27%) OO
4 2 (18.18%) B2B
4 2 (18.18%) B2C
5 1 (9.09%) Continuous Improvement
5 1 (9.09%) Email Marketing
5 1 (9.09%) Performance Management
Programming Languages
1 5 (45.45%) JavaScript
2 4 (36.36%) PHP
3 2 (18.18%) SQL
4 1 (9.09%) PHP5
Qualifications
1 1 (9.09%) Degree
Vendors
1 6 (54.55%) Google
2 2 (18.18%) Yahoo!
2 2 (18.18%) Facebook
2 2 (18.18%) Twitter