The first table below looks at the demand for SEO skills in IT jobs advertised for the East Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 1 August 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the East Yorkshire region.

Location
3 months to
1 Aug 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 19 27 -
Rank change year-on-year
+8 -
Permanent jobs citing SEO 10 1 0
As % of all permanent IT jobs located in East Yorkshire 6.58% 0.95% -
As % of the Processes & Methodologies category 9.52% 1.32% -
Number of salaries quoted 8 1 0
Average salary £30,000 £27,500 -
Average salary % change year-on-year
+9.09% -
UK excluding London average salary £30,000 £31,000 £31,500
% change year-on-year
-3.22% -1.58%
Processes & Methodologies Category
East Yorkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
105 76 89
As % of all permanent IT jobs located in East Yorkshire 69.08% 72.38% 71.77%
Number of salaries quoted 79 67 73
Average salary £30,750 £32,500 £41,153
Average salary % change year-on-year
-5.38% -21.02%
90% offered a salary of more than £30,000 £24,000 £21,547
10% offered a salary of more than £43,000 £50,878 £45,000
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
SEO
Yorkshire

SEO
Jobs Demand Trend in East Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the East Yorkshire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in East Yorkshire

SEO
Salary Trend in East Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the East Yorkshire region.

SEO Salary Trend in East Yorkshire

SEO
Job Locations in East Yorkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the East Yorkshire region over the 3 months to 1 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hull -2 2 £32,500 +18.18% 1
SEO
Yorkshire

SEO
Top 30 Related IT Skills in East Yorkshire

For the 6 months to 1 August 2014, IT jobs across the East Yorkshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 19 (90.48%) Marketing
1 19 (90.48%) Analytics
2 12 (57.14%) Google
3 11 (52.38%) JavaScript
4 10 (47.62%) PHP
4 10 (47.62%) Retail
5 9 (42.86%) Magento
5 9 (42.86%) Pay per click
5 9 (42.86%) WordPress
5 9 (42.86%) Degree
5 9 (42.86%) Google Analytics
5 9 (42.86%) .NET
5 9 (42.86%) RSS
6 8 (38.10%) E-Commerce
6 8 (38.10%) XML
6 8 (38.10%) Coremetrics
7 7 (33.33%) CMS
8 6 (28.57%) Content Management
8 6 (28.57%) MS Office
8 6 (28.57%) Microsoft
8 6 (28.57%) Digital Media
9 5 (23.81%) Digital Marketing
10 3 (14.29%) HTML
10 3 (14.29%) CSS
10 3 (14.29%) Social Media
10 3 (14.29%) Online Marketing
11 2 (9.52%) Facebook
11 2 (9.52%) Twitter
11 2 (9.52%) B2B
11 2 (9.52%) B2C

SEO
Top Related IT Skills in East Yorkshire by Category

For the 6 months to 1 August 2014, IT jobs across the East Yorkshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 9 (42.86%) WordPress
2 7 (33.33%) CMS
Applications
1 6 (28.57%) MS Office
2 1 (4.76%) Photoshop
Business Applications
1 9 (42.86%) Magento
1 9 (42.86%) Google Analytics
General
1 19 (90.48%) Marketing
2 10 (47.62%) Retail
3 1 (4.76%) Finance
Job Titles
1 10 (47.62%) SEO Manager
2 8 (38.10%) Senior Manager
3 3 (14.29%) Project Leader
4 1 (4.76%) Developer
4 1 (4.76%) Web Developer
Libraries, Frameworks & Software Standards
1 9 (42.86%) .NET
1 9 (42.86%) RSS
2 8 (38.10%) XML
3 3 (14.29%) HTML
3 3 (14.29%) CSS
4 1 (4.76%) jQuery
4 1 (4.76%) XHTML
4 1 (4.76%) CSS3
4 1 (4.76%) HTML5
Miscellaneous
1 6 (28.57%) Digital Media
2 3 (14.29%) Social Media
Processes & Methodologies
1 19 (90.48%) Analytics
2 9 (42.86%) Pay per click
3 8 (38.10%) E-Commerce
4 6 (28.57%) Content Management
5 5 (23.81%) Digital Marketing
6 3 (14.29%) Online Marketing
7 2 (9.52%) B2B
7 2 (9.52%) B2C
8 1 (4.76%) MVC
8 1 (4.76%) Performance Management
8 1 (4.76%) Email Marketing
8 1 (4.76%) OOP
8 1 (4.76%) OO
8 1 (4.76%) Continuous Improvement
Programming Languages
1 11 (52.38%) JavaScript
2 10 (47.62%) PHP
3 1 (4.76%) PHP5
Qualifications
1 9 (42.86%) Degree
Vendors
1 12 (57.14%) Google
2 8 (38.10%) Coremetrics
3 6 (28.57%) Microsoft
4 2 (9.52%) Facebook
4 2 (9.52%) Twitter
4 2 (9.52%) Yahoo!
Hull, North Humberside
Oscar Associates (UK) Ltd
Salary: £25000 - £30000 per annum
Posted: Yesterday