The first table below looks at the demand for SEO skills in IT jobs advertised for the Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 24 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Yorkshire region.

Location
3 months to
24 May 2013
Same period 2012 Same period 2011
Search Engine Optimisation (SEO)
Rank 99 87 90
Rank change year-on-year
-12 +3
Permanent jobs citing SEO 126 155 117
As % of all permanent IT jobs located in Yorkshire 2.310% 2.986% 2.314%
As % of the Processes & Methodologies category 2.975% 3.958% 3.232%
Number of salaries quoted 100 144 113
Average salary £27,500 £30,000 £26,000
Average salary % change year-on-year
-8.33% +15.38%
90% offered a salary of more than £21,000 £22,500 £21,000
10% offered a salary of more than £40,000 £35,100 £35,000
UK excluding London average salary £30,000 £31,500 £30,000
% change year-on-year
-4.76% +5.00%
All Processes & Methodologies
Yorkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
4235 3916 3620
As % of all permanent IT jobs located in Yorkshire 77.64% 75.44% 71.58%
Number of salaries quoted 3278 3201 3069
Average salary £37,500 £36,500 £35,000
Average salary % change year-on-year
+2.73% +4.28%
90% offered a salary of more than £26,000 £25,500 £25,000
10% offered a salary of more than £55,000 £52,500 £52,500
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
SEO
England

SEO
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Yorkshire region as a proportion of the total demand within the Processes & Methodologies category.

Yorkshire SEO Jobs Demand Trend

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Yorkshire region.

Yorkshire SEO Salary Trend

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO across the Yorkshire region over the 3 months to 24 May 2013.

Yorkshire SEO Salary Histogram

SEO
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Yorkshire region over the 3 months to 24 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
West Yorkshire -20 79 £27,500 -12.69%
South Yorkshire +9 19 £23,000 -16.36%
North Yorkshire -14 17 £28,750 -4.16%
East Yorkshire -2 4 £23,250 +16.25%
SEO
England

SEO
Top 30 Related IT Skills

For the 6 months to 24 May 2013, IT jobs across the Yorkshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 144 (68.57%) Marketing
2 124 (59.05%) Pay per click
3 93 (44.29%) Analytics
4 85 (40.48%) Google
5 74 (35.24%) CSS
6 71 (33.81%) HTML
7 65 (30.95%) Google Analytics
8 52 (24.76%) Degree
9 49 (23.33%) Omniture
9 49 (23.33%) JavaScript
10 47 (22.38%) PHP
11 46 (21.90%) SAS
11 46 (21.90%) Statistics
12 44 (20.95%) CHAID
13 43 (20.48%) MS Office
13 43 (20.48%) Cluster Analysis
14 40 (19.05%) Microsoft
15 36 (17.14%) Predictive Modelling
16 34 (16.19%) Regression Analysis
17 33 (15.71%) Online Marketing
18 32 (15.24%) WordPress
19 31 (14.76%) MS Excel
20 30 (14.29%) jQuery
21 28 (13.33%) Social Media
22 25 (11.90%) .NET
23 24 (11.43%) Digital Marketing
24 23 (10.95%) Photoshop
24 23 (10.95%) ASP.NET
24 23 (10.95%) CMS
25 22 (10.48%) Internet

SEO
Top Related IT Skills by Category

For the 6 months to 24 May 2013, IT jobs across the Yorkshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Development
1 74 (35.24%) CSS
2 71 (33.81%) HTML
3 30 (14.29%) jQuery
4 25 (11.90%) .NET
5 23 (10.95%) ASP.NET
6 20 (9.524%) HTML5
7 18 (8.571%) CSS3
8 13 (6.190%) XHTML
9 10 (4.762%) ASP
10 9 (4.286%) Ajax
10 9 (4.286%) XML
11 5 (2.381%) XSLT
11 5 (2.381%) ASP.NET MVC
12 4 (1.905%) Zend Framework
12 4 (1.905%) WPF
12 4 (1.905%) Flash
13 3 (1.429%) YUI
14 2 (0.952%) Semantic HTML
14 2 (0.952%) ASP.NET MVC 2
14 2 (0.952%) Smarty
Application Platforms
1 46 (21.90%) SAS
2 32 (15.24%) WordPress
3 23 (10.95%) CMS
4 6 (2.857%) IIS
5 5 (2.381%) Drupal
6 4 (1.905%) Sitefinity
7 3 (1.429%) DotNetNuke
8 1 (0.476%) Joomla!
8 1 (0.476%) Umbraco
8 1 (0.476%) Sitecore CMS
8 1 (0.476%) Magento
Applications
1 43 (20.48%) MS Office
2 31 (14.76%) MS Excel
3 23 (10.95%) Photoshop
4 11 (5.238%) Spreadsheet
5 6 (2.857%) Adobe Illustrator
6 1 (0.476%) Fireworks
Business Applications
1 65 (30.95%) Google Analytics
2 2 (0.952%) WebTrends
Communications & Networking
1 22 (10.48%) Internet
2 5 (2.381%) HTTP
3 3 (1.429%) DNS
3 3 (1.429%) Intranet
4 1 (0.476%) SMTP
Database & Business Intelligence
1 20 (9.524%) MySQL
2 18 (8.571%) SQL Server
3 9 (4.286%) Clementine
4 3 (1.429%) SQL Server 2005
5 1 (0.476%) SQL Server 2000
5 1 (0.476%) SQL Server 2008
Development Applications
1 14 (6.667%) Visual Studio
2 6 (2.857%) Subversion
3 3 (1.429%) Dreamweaver
3 3 (1.429%) Eclipse
4 2 (0.952%) PhoneGap
General
1 144 (68.57%) Marketing
2 9 (4.286%) Finance
3 8 (3.810%) Legal
4 6 (2.857%) Games
5 5 (2.381%) Retail
5 5 (2.381%) Advertising
6 1 (0.476%) Multimedia
6 1 (0.476%) Russian Language
Job Titles
1 69 (32.86%) Analyst
2 45 (21.43%) Marketing Analyst
3 38 (18.10%) Developer
4 33 (15.71%) Designer
5 29 (13.81%) Web Designer
6 23 (10.95%) Web Developer
7 22 (10.48%) SEO Analyst
7 22 (10.48%) Account Manager
8 17 (8.095%) PPC Specialist
8 17 (8.095%) PPC Manager
8 17 (8.095%) PPC Analyst
8 17 (8.095%) PPC Executive
9 16 (7.619%) Front-End Developer
10 15 (7.143%) SEO Account Manager
11 12 (5.714%) Team Leader
12 10 (4.762%) SAS Analyst
13 9 (4.286%) SAS Marketing Analyst
14 7 (3.333%) Senior Analyst
14 7 (3.333%) Webmaster
14 7 (3.333%) Front-End Web Developer
Miscellaneous
1 46 (21.90%) Statistics
2 28 (13.33%) Social Media
3 12 (5.714%) W3C
4 8 (3.810%) Graphic Design
5 6 (2.857%) Blog
6 3 (1.429%) Copywriting
6 3 (1.429%) iPad
7 2 (0.952%) iPhone
7 2 (0.952%) Mathematics
7 2 (0.952%) Computer Science
7 2 (0.952%) Blackberry
7 2 (0.952%) Animation
8 1 (0.476%) New Media
8 1 (0.476%) Mobile App
Operating Systems
1 6 (2.857%) Windows
2 2 (0.952%) Windows Phone
2 2 (0.952%) Android
2 2 (0.952%) Windows Server 2008
2 2 (0.952%) Windows Server 2003
2 2 (0.952%) Mac OS X
2 2 (0.952%) Linux
Processes & Methodologies
1 124 (59.05%) Pay per click
2 93 (44.29%) Analytics
3 44 (20.95%) CHAID
4 43 (20.48%) Cluster Analysis
5 36 (17.14%) Predictive Modelling
6 34 (16.19%) Regression Analysis
7 33 (15.71%) Online Marketing
8 24 (11.43%) Digital Marketing
9 17 (8.095%) E-Commerce
10 15 (7.143%) Content Management
11 14 (6.667%) Web Development
11 14 (6.667%) Internet Marketing
12 13 (6.190%) Web Design
13 9 (4.286%) MVC
14 8 (3.810%) Link Building
15 7 (3.333%) Marketing Analytics
16 6 (2.857%) Search Engine Marketing
17 5 (2.381%) Competitor Analysis
17 5 (2.381%) TDD
17 5 (2.381%) Project Management
Programming Languages
1 49 (23.33%) JavaScript
2 47 (22.38%) PHP
3 17 (8.095%) C#
4 10 (4.762%) SQL
5 4 (1.905%) T-SQL
6 3 (1.429%) Java
6 3 (1.429%) VB.NET
7 2 (0.952%) PL/SQL
7 2 (0.952%) VBScript
7 2 (0.952%) VB
7 2 (0.952%) Ruby
8 1 (0.476%) PHP5
Qualifications
1 52 (24.76%) Degree
2 2 (0.952%) HNC
Quality Assurance & Compliance
1 6 (2.857%) WAI
2 3 (1.429%) QA
Systems Management
1 1 (0.476%) Plesk
Vendors
1 85 (40.48%) Google
2 49 (23.33%) Omniture
3 40 (19.05%) Microsoft
4 10 (4.762%) Adobe
5 6 (2.857%) Zend
6 5 (2.381%) Twitter
7 2 (0.952%) Hitwise
7 2 (0.952%) Oracle
8 1 (0.476%) Epiphany
8 1 (0.476%) EPiServer
8 1 (0.476%) Sitecore
8 1 (0.476%) Facebook
Hull, North Humberside
HTML CSS JavaScript Web Designer - Hull Beverley Scunthorpe Yorkshire - HTML CSS JavaScript PHP SEO - £25,000 - £30,000. A HTML CSS JavaScript Web Designer is required for a...
Oscar Associates (UK) Ltd
Salary: £25000 - £30000 per annum
Posted: 17 May 2013
Doncaster, South Yorkshire
Maintain and update existing websites using Adobe Photoshop, Dreamweaver and other similar Adobe packages... Maintain client side XHTML \ HTML \ JavaScript \ JQUERY \ CSS along with the opportunity to work...
Roeville
Salary: From £18,000 to £22,000 per annum
Posted: 20 May 2013
Doncaster, South Yorkshire
Duties and responsibilities * Liaise with the web support department to help maintain front end XHTML\ HTML \ Java Script \ JQUERY \ CSS along with implementing backend SQL, ASP.net (V2...
Oscar Associates (UK) Ltd
Salary: £28000 - £32000 per annum
Posted: 17 May 2013
Leeds, West Yorkshire
Knowledge of modern W3C Web Standards, HTML/XHTML & CSS best practices... *Interest in emerging web standards such as HTML5, WAI-ARIA, and CSS3... *Adobe Photoshop/Fireworks and image...
Spring Technology
Salary: £20000.00 - £30000.00 per annum
Posted: 20 May 2013
Leeds, Yorkshire
The design and development of web pages, graphics, multimedia, flash banners, affiliate and promotional advertising, Pay Per Click (PPC) landing pages and production of online creative will be...
Jet2.com
Salary: Excellent
Posted: 23 May 2013
Leeds, West Yorkshire
In addition, you will implement Search Engine Optimisation (SEO) recommendations, manage the migration of websites to a Content Management System and optimise existing templates in terms of design ,...
Jet2.com
Salary: Excellent
Posted: 13 May 2013
Leeds, West Yorkshire
You should be able to demonstrate successful SEO campaigns and have used Google analytics to measure and improve optimisation... As SEO Specialist you will help devise SEO Strategy...
Senitor Associates
Salary: £25000 - £30000 per annum + Benefits
Posted: 17 May 2013
Halifax, West Yorkshire
Offering up to £28k + benefits, we are looking for candidates with at least 3 years experience within digital marketing, and are looking to take on a role where...
Bluefire Consulting
Salary: £24000 - £28000 per annum + Pension, Healthcare
Posted: 21 May 2013
Halifax, Yorkshire
Offering up to £28k + benefits, we are looking for candidates with at least 3 years experience within digital marketing, and are looking to take on a role where...
Bluefire Consulting
Salary: £24000 - £28000 per annum + Pension, Healthcare
Posted: 22 May 2013
Leeds, West Yorkshire
Applicants for this role must have at least 2-3 years' experience of: *Managing multiple SEO campaigns *Managing multiple PPC campaigns *SEO Link Building *Excel My client, a...
Circle Recruitment
Salary: £25000 - £35000 per annum + Benefits
Posted: 22 May 2013
Sheffield, Yorkshire
The role suits those with a very strong Google analytics knowledge and be capable of utilising a range of tolls and reports offered by Google Analytics... Daily duties...
Applause IT Ltd
Salary: £20000 - £25000 per annum
Posted: 3 May 2013
Leeds, West Yorkshire
My client a leading Search Engine Marketing Agency specialising in customer-centric SEO and PPC in Leeds, they are now looking for an SEO Account Manager to join...
Nuepc
Salary: From £28,000 to £30,000 per annum 5% pension scheme, Cash Health Plan,
Posted: 20 May 2013
Leeds, West Yorkshire
Analysis of website usage, SEO and PPC campaigns. CHAID/Regression analysis, profiling, segmentation and mapping... Essential skills: Degree educated in a Mathematical/Statistics discipline. Programming in SAS. Knowledge...
4it Recruitment Ltd
Salary: Up to £40,000 per annum
Posted: 21 May 2013
Hull, Humberside, Yorkshire
My client, a leading Marketing and Advertising consultancy are seeking an experienced SEO and Social Media Manager for a challenging yet rewarding role... A strategic role, you will...
inTalent
Salary: £0 - £28,000 per year
Posted: 17 May 2013
Leeds, Yorkshire
Department:MarketingReporting To:Head of Marketing and AlliancesPurpose of Job: To work alongside the Head of Marketing to deliver a marketing program across the company.Key Areas of...
Harvey Nash plc
Salary: £25000 per annum + package
Posted: 15 May 2013
Wetherby
Proven copy writing skills... - Proven Organisational skills and time management. - Software skills, including the following: Word, Excel, PowerPoint, and ideally web content management systems... - Be able to develop...
Tectre Limited
Salary: Up to £25k per year, plus up to 10% bonus
Posted: 14 May 2013
Halifax, West Yorkshire
They are looking for someone with experience 2+ years experience in digital marketing, but in order to be considered you must meet the following criteria: - 2+ years of...
Circle Recruitment
Salary: £24000 - £28000 per annum + pension, healthcare
Posted: 18 May 2013
Halifax, West Yorkshire
They are looking for someone with experience 2+ years experience in digital marketing, but in order to be considered you must meet the following criteria: - 2+ years of...
Circle Recruitment
Salary: £25000 - £28000 per annum + pension, healthcare
Posted: 17 May 2013
Wetherby, West Yorkshire
Marketing Executive with at least 1 year experience of B2B marketing, SEO, email marketing, traditional marketing, copywriting and event marketing is required by a leading IT company. Any...
Circle Recruitment
Salary: £23000 - £25000 per annum + Bonus
Posted: 17 May 2013
Harrogate, Yorkshire
Overall Role and Responsibilities: Responsible for account managing key clients online marketing campaigns and ensuring results are delivered... - more on our website.Duties will include:- Responsibility for pro-...
I4 Rec
Salary: £25k - 35k per year + parking, benefits, bonus
Posted: 17 May 2013