The table below looks at the statistics for SEO skills in IT jobs advertised for the Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 20 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
20 Aug 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 137 112 128
Rank change year-on-year
-25 +16
Permanent jobs citing SEO 125 111 105
As % of all permanent IT jobs located in Yorkshire 1.74% 2.05% 1.80%
As % of the Processes & Methodologies category 2.17% 2.47% 2.30%
Number of salaries quoted 104 80 92
Average salary £30,000 £27,500 £28,500
Average salary % change year-on-year
+9.09% -3.50%
90% offered a salary of more than £20,000 £20,500 £21,000
10% offered a salary of more than £45,000 £40,500 £34,000
UK excluding London average salary £30,000 £31,000 £31,500
% change year-on-year
-3.22% -1.58%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Yorkshire region.

Processes & Methodologies Category
Yorkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
5767 4490 4575
As % of all permanent IT jobs located in Yorkshire 80.15% 82.76% 78.61%
Number of salaries quoted 4476 3515 3765
Average salary £40,000 £37,500 £37,000
Average salary % change year-on-year
+6.66% +1.35%
90% offered a salary of more than £27,500 £26,000 £25,000
10% offered a salary of more than £55,000 £55,000 £55,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

SEO
Jobs Demand Trend in Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Yorkshire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Yorkshire

SEO
Salary Trend in Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Yorkshire region.

SEO Salary Trend in Yorkshire

SEO
Salary Histogram in Yorkshire

This chart provides a salary histogram for IT jobs citing SEO across the Yorkshire region over the 3 months to 20 August 2014.

SEO Salary Histogram in Yorkshire

SEO
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Yorkshire region over the 3 months to 20 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire -20 71 £32,500 +16.07% 3
North Yorkshire +4 25 £30,000 +14.28% 1
South Yorkshire -24 17 £28,000 +1.81% 1
East Yorkshire +6 6 £30,000 +9.09% 1
SEO
England

SEO
Top 30 Related IT Skills in Yorkshire

For the 6 months to 20 August 2014, IT jobs across the Yorkshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 162 (68.35%) Marketing
2 113 (47.68%) HTML
3 103 (43.46%) CSS
4 100 (42.19%) Pay per click
5 99 (41.77%) Analytics
6 85 (35.86%) JavaScript
7 69 (29.11%) E-Commerce
7 69 (29.11%) Google
8 67 (28.27%) PHP
9 62 (26.16%) Social Media
10 60 (25.32%) Digital Marketing
11 54 (22.78%) Photoshop
12 51 (21.52%) jQuery
13 46 (19.41%) MySQL
14 38 (16.03%) CMS
14 38 (16.03%) WordPress
15 37 (15.61%) HTML5
16 36 (15.19%) Google Analytics
17 35 (14.77%) Online Marketing
17 35 (14.77%) Retail
18 30 (12.66%) Degree
19 28 (11.81%) Magento
19 28 (11.81%) Linux
20 26 (10.97%) B2B
20 26 (10.97%) Advertising
21 25 (10.55%) Competitor Analysis
21 25 (10.55%) Web Development
22 24 (10.13%) Time Management
22 24 (10.13%) Responsive Web Design
23 23 (9.70%) B2C

SEO
Top Related IT Skills in Yorkshire by Category

For the 6 months to 20 August 2014, IT jobs across the Yorkshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 38 (16.03%) CMS
1 38 (16.03%) WordPress
2 5 (2.11%) SharePoint
3 4 (1.69%) Drupal
3 4 (1.69%) Node.js
4 3 (1.27%) WebSphere
4 3 (1.27%) IIS
5 1 (0.42%) Apache
5 1 (0.42%) Sitefinity
Applications
1 54 (22.78%) Photoshop
2 22 (9.28%) Adobe Illustrator
3 8 (3.38%) MS Office
4 3 (1.27%) MS Excel
4 3 (1.27%) Fireworks
5 1 (0.42%) MS PowerPoint
Business Applications
1 36 (15.19%) Google Analytics
2 28 (11.81%) Magento
3 1 (0.42%) SiteCatalyst
3 1 (0.42%) osCommerce
3 1 (0.42%) WebTrends
3 1 (0.42%) Dynamics AX
Cloud Services
1 3 (1.27%) Amazon S3
1 3 (1.27%) Microsoft Azure
1 3 (1.27%) Amazon AWS
1 3 (1.27%) Amazon SQS
1 3 (1.27%) ElastiCache
1 3 (1.27%) Amazon ElastiCache
Communications & Networking
1 13 (5.49%) Internet
2 5 (2.11%) Intranet
3 2 (0.84%) HTTP
4 1 (0.42%) DNS
4 1 (0.42%) SSL
4 1 (0.42%) WAN
4 1 (0.42%) DHCP
4 1 (0.42%) FTP
4 1 (0.42%) Firewall
Database & Business Intelligence
1 46 (19.41%) MySQL
2 6 (2.53%) SQL Server
3 3 (1.27%) SQL Server Reporting Services
3 3 (1.27%) SQL Server Analysis Services
3 3 (1.27%) MongoDB
3 3 (1.27%) Amazon DynamoDB
4 2 (0.84%) NoSQL
5 1 (0.42%) Relational Database
Development Applications
1 17 (7.17%) Git (software)
2 15 (6.33%) Subversion
3 3 (1.27%) Team Foundation Server
3 3 (1.27%) MSTest
4 2 (0.84%) Dreamweaver
5 1 (0.42%) Eclipse
5 1 (0.42%) Hudson
5 1 (0.42%) Jenkins
General
1 162 (68.35%) Marketing
2 35 (14.77%) Retail
3 26 (10.97%) Advertising
4 19 (8.02%) Publishing
5 10 (4.22%) Finance
6 9 (3.80%) Multimedia
7 6 (2.53%) Legal
8 5 (2.11%) Manufacturing
8 5 (2.11%) Law
9 3 (1.27%) Games
9 3 (1.27%) Interactive Media
10 1 (0.42%) Dutch Language
10 1 (0.42%) French Language
10 1 (0.42%) German Language
Job Titles
1 65 (27.43%) Developer
2 26 (10.97%) PHP Developer
3 24 (10.13%) Web Developer
3 24 (10.13%) PPC Specialist
3 24 (10.13%) PPC Manager
3 24 (10.13%) PPC Analyst
3 24 (10.13%) PPC Executive
4 19 (8.02%) Designer
5 14 (5.91%) SEO Manager
5 14 (5.91%) Analyst
6 13 (5.49%) Web Designer
6 13 (5.49%) SEO Analyst
6 13 (5.49%) Front-End Developer
7 12 (5.06%) Account Manager
8 11 (4.64%) Senior Manager
8 11 (4.64%) SEO Account Manager
9 10 (4.22%) Junior
9 10 (4.22%) Junior Developer
10 9 (3.80%) Technical Account Manager
10 9 (3.80%) Technical Manager
Libraries, Frameworks & Software Standards
1 113 (47.68%) HTML
2 103 (43.46%) CSS
3 51 (21.52%) jQuery
4 37 (15.61%) HTML5
5 23 (9.70%) .NET
6 19 (8.02%) XML
7 13 (5.49%) XHTML
8 12 (5.06%) Sass
9 11 (4.64%) Web Services
10 10 (4.22%) JSP
11 9 (3.80%) RSS
11 9 (3.80%) CSS3
12 7 (2.95%) XSLT
12 7 (2.95%) CodeIgniter
12 7 (2.95%) Ajax
12 7 (2.95%) ASP.NET
13 6 (2.53%) .NET Framework
13 6 (2.53%) ADO.NET Entity Framework
14 5 (2.11%) Zurb Foundation
14 5 (2.11%) CakePHP
Miscellaneous
1 62 (26.16%) Social Media
2 15 (6.33%) Digital Media
3 13 (5.49%) Blog
4 7 (2.95%) Mobile App
5 6 (2.53%) New Media
5 6 (2.53%) Graphic Design
6 4 (1.69%) Copywriting
7 3 (1.27%) E-Learning
7 3 (1.27%) Economics
8 2 (0.84%) iPad
9 1 (0.42%) W3C
9 1 (0.42%) Management Information System
9 1 (0.42%) BBC
9 1 (0.42%) Open Source
Operating Systems
1 28 (11.81%) Linux
2 13 (5.49%) Windows
3 7 (2.95%) Apple iOS
3 7 (2.95%) Android
4 1 (0.42%) Red Hat Enterprise Linux
Processes & Methodologies
1 100 (42.19%) Pay per click
2 99 (41.77%) Analytics
3 69 (29.11%) E-Commerce
4 60 (25.32%) Digital Marketing
5 35 (14.77%) Online Marketing
6 26 (10.97%) B2B
7 25 (10.55%) Competitor Analysis
7 25 (10.55%) Web Development
8 24 (10.13%) Time Management
8 24 (10.13%) Responsive Web Design
9 23 (9.70%) Web Analytics
9 23 (9.70%) B2C
9 23 (9.70%) MVC
10 22 (9.28%) Content Management
11 16 (6.75%) Web Marketing
12 13 (5.49%) Web Design
12 13 (5.49%) Project Management
13 11 (4.64%) Link Building
14 9 (3.80%) Social Media Marketing
15 8 (3.38%) OO
Programming Languages
1 85 (35.86%) JavaScript
2 67 (28.27%) PHP
3 10 (4.22%) SQL
3 10 (4.22%) C#
4 6 (2.53%) VB.NET
5 5 (2.11%) PHP5
6 3 (1.27%) ActionScript
6 3 (1.27%) VB
7 1 (0.42%) Java
7 1 (0.42%) Bash Shell
Qualifications
1 30 (12.66%) Degree
Quality Assurance & Compliance
1 1 (0.42%) QA
System Software
1 1 (0.42%) Active Directory
1 1 (0.42%) VMware Infrastructure
Vendors
1 69 (29.11%) Google
2 23 (9.70%) Facebook
2 23 (9.70%) Twitter
3 19 (8.02%) Microsoft
4 16 (6.75%) Yahoo!
5 12 (5.06%) Adobe
6 10 (4.22%) Sony
7 9 (3.80%) Coremetrics
8 8 (3.38%) Zend
9 1 (0.42%) F5
9 1 (0.42%) Oracle
9 1 (0.42%) Cisco
9 1 (0.42%) BT
9 1 (0.42%) VMware
9 1 (0.42%) Omniture
9 1 (0.42%) HP
9 1 (0.42%) Dell
9 1 (0.42%) Red Hat
9 1 (0.42%) CheckPoint
Kingston Upon Hull
Recruitment Genius
Salary: £22000 - £30000 per annum
Posted: Yesterday
Leeds, West Yorkshire
Searchability.co.uk
Salary: £20000 - £30000 per annum
Posted: Yesterday
Sheffield, South Yorkshire
Head Resourcing
Salary: £25000 - £35000 per annum + comprehensive benefits package
Posted: Yesterday
Leeds, West Yorkshire
Spring Technology
Salary: £20000.00 - £30000.00 per annum
Posted: 5 days ago
Selby
360 Resourcing
Salary: £18k - 25k per year
Posted: 8 days ago
Bradford, West Yorkshire
Eclipse Legal Systems
Salary: £20,000 per annum Based on Skills and Experience
Posted: 9 days ago