The table below looks at the statistics for SEO skills in IT jobs advertised for the Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 1 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
1 Oct 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 175 113 123
Rank change year-on-year
-62 +10
Permanent jobs citing SEO 93 121 115
As % of all permanent IT jobs located in Yorkshire 1.27% 2.25% 1.94%
As % of the Processes & Methodologies category 1.54% 2.63% 2.40%
Number of salaries quoted 84 97 103
Average salary £30,000 £27,500 £27,500
Average salary % change year-on-year
+9.09% -
90% offered a salary of more than £20,000 £20,500 £21,000
10% offered a salary of more than £40,000 £50,000 £35,000
UK excluding London average salary £30,000 £30,000 £30,000
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Yorkshire region.

Processes & Methodologies Category
Yorkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
6040 4598 4795
As % of all permanent IT jobs located in Yorkshire 82.39% 85.61% 81.09%
Number of salaries quoted 4720 3634 3924
Average salary £40,000 £37,500 £37,500
Average salary % change year-on-year
+6.66% -
90% offered a salary of more than £27,500 £27,000 £26,000
10% offered a salary of more than £55,000 £55,000 £57,500
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

SEO
Jobs Demand Trend in Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Yorkshire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Yorkshire

SEO
Salary Trend in Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Yorkshire region.

SEO Salary Trend in Yorkshire

SEO
Salary Histogram in Yorkshire

This chart provides a salary histogram for IT jobs citing SEO across the Yorkshire region over the 3 months to 1 October 2014.

SEO Salary Histogram in Yorkshire

SEO
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Yorkshire region over the 3 months to 1 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire -59 40 £34,500 +23.21% 7
North Yorkshire -4 28 £30,000 +33.33% 1
South Yorkshire -14 17 £30,500 +10.90% 5
East Yorkshire 0 1 - - 1
SEO
England

SEO
Top 30 Related IT Skills in Yorkshire

For the 6 months to 1 October 2014, IT jobs across the Yorkshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 151 (70.23%) Marketing
2 109 (50.70%) HTML
3 104 (48.37%) CSS
4 97 (45.12%) Analytics
5 90 (41.86%) JavaScript
6 82 (38.14%) Pay per click
7 71 (33.02%) Google
8 60 (27.91%) PHP
9 55 (25.58%) E-Commerce
10 54 (25.12%) Digital Marketing
10 54 (25.12%) Social Media
11 52 (24.19%) jQuery
12 48 (22.33%) Photoshop
13 44 (20.47%) MySQL
14 43 (20.00%) Google Analytics
15 39 (18.14%) WordPress
15 39 (18.14%) HTML5
15 39 (18.14%) CMS
16 34 (15.81%) Web Development
17 33 (15.35%) Retail
18 30 (13.95%) .NET
19 29 (13.49%) Facebook
20 28 (13.02%) MVC
21 27 (12.56%) Twitter
21 27 (12.56%) Online Marketing
22 25 (11.63%) B2B
22 25 (11.63%) Linux
23 23 (10.70%) Advertising
23 23 (10.70%) Content Management
23 23 (10.70%) Magento

SEO
Top Related IT Skills in Yorkshire by Category

For the 6 months to 1 October 2014, IT jobs across the Yorkshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 39 (18.14%) WordPress
1 39 (18.14%) CMS
2 7 (3.26%) IIS
3 6 (2.79%) Drupal
4 5 (2.33%) SharePoint
5 3 (1.40%) WebSphere
5 3 (1.40%) Umbraco
6 2 (0.93%) Apache
6 2 (0.93%) Sitefinity
7 1 (0.47%) Node.js
7 1 (0.47%) concrete5
7 1 (0.47%) ExpressionEngine
7 1 (0.47%) Joomla!
Applications
1 48 (22.33%) Photoshop
2 20 (9.30%) Adobe Illustrator
3 8 (3.72%) MS Office
4 5 (2.33%) Fireworks
5 4 (1.86%) MS Excel
6 3 (1.40%) Adobe Creative Suite
7 1 (0.47%) MS PowerPoint
Business Applications
1 43 (20.00%) Google Analytics
2 23 (10.70%) Magento
3 4 (1.86%) WebTrends
4 1 (0.47%) osCommerce
4 1 (0.47%) Dynamics AX
Cloud Services
1 3 (1.40%) Microsoft Azure
Communications & Networking
1 9 (4.19%) Internet
2 5 (2.33%) Intranet
3 2 (0.93%) Firewall
3 2 (0.93%) SSL
3 2 (0.93%) WAN
3 2 (0.93%) DHCP
3 2 (0.93%) FTP
3 2 (0.93%) HTTP
3 2 (0.93%) DNS
Database & Business Intelligence
1 44 (20.47%) MySQL
2 16 (7.44%) SQL Server
3 7 (3.26%) Relational Database
4 4 (1.86%) SQL Server Analysis Services
5 3 (1.40%) SQL Server 2005
5 3 (1.40%) SQL Server Reporting Services
6 2 (0.93%) NoSQL
Development Applications
1 17 (7.91%) Subversion
2 12 (5.58%) Git (software)
3 3 (1.40%) Team Foundation Server
3 3 (1.40%) MSTest
4 2 (0.93%) Dreamweaver
5 1 (0.47%) Appcelerator Titanium
5 1 (0.47%) Hudson
5 1 (0.47%) Jenkins
5 1 (0.47%) Eclipse
General
1 151 (70.23%) Marketing
2 33 (15.35%) Retail
3 23 (10.70%) Advertising
4 14 (6.51%) Publishing
5 9 (4.19%) Multimedia
6 5 (2.33%) Manufacturing
6 5 (2.33%) Law
7 3 (1.40%) Interactive Media
7 3 (1.40%) Games
7 3 (1.40%) Finance
8 1 (0.47%) Dutch Language
8 1 (0.47%) French Language
8 1 (0.47%) German Language
8 1 (0.47%) Legal
Job Titles
1 65 (30.23%) Developer
2 28 (13.02%) Web Developer
3 23 (10.70%) PPC Executive
3 23 (10.70%) PPC Manager
3 23 (10.70%) PPC Analyst
3 23 (10.70%) PPC Specialist
4 22 (10.23%) PHP Developer
5 21 (9.77%) Designer
6 15 (6.98%) Analyst
6 15 (6.98%) Web Designer
7 14 (6.51%) Account Manager
8 13 (6.05%) SEO Account Manager
9 12 (5.58%) SEO Manager
9 12 (5.58%) SEO Analyst
10 11 (5.12%) Front-End Developer
10 11 (5.12%) Junior
11 10 (4.65%) Senior Manager
11 10 (4.65%) .NET Developer
11 10 (4.65%) Technical Manager
11 10 (4.65%) Junior Developer
Libraries, Frameworks & Software Standards
1 109 (50.70%) HTML
2 104 (48.37%) CSS
3 52 (24.19%) jQuery
4 39 (18.14%) HTML5
5 30 (13.95%) .NET
6 19 (8.84%) XML
7 18 (8.37%) XHTML
8 13 (6.05%) ASP.NET
9 11 (5.12%) Sass
9 11 (5.12%) CSS3
10 10 (4.65%) JSP
11 8 (3.72%) Web Services
11 8 (3.72%) RSS
12 7 (3.26%) XSLT
12 7 (3.26%) Flash
12 7 (3.26%) ADO.NET Entity Framework
12 7 (3.26%) Ajax
12 7 (3.26%) .NET Framework
13 6 (2.79%) ASP.NET MVC
14 5 (2.33%) Backbone.js
Miscellaneous
1 54 (25.12%) Social Media
2 17 (7.91%) Digital Media
2 17 (7.91%) Algorithms
3 14 (6.51%) Blog
3 14 (6.51%) User Experience
3 14 (6.51%) Analytical Skills
4 8 (3.72%) Mobile App
5 6 (2.79%) Graphic Design
6 4 (1.86%) Copywriting
7 3 (1.40%) Animation
7 3 (1.40%) E-Learning
7 3 (1.40%) Economics
8 2 (0.93%) Management Information System
8 2 (0.93%) BBC
8 2 (0.93%) iPad
9 1 (0.47%) New Media
9 1 (0.47%) Open Source
9 1 (0.47%) Computer Science
9 1 (0.47%) W3C
Operating Systems
1 25 (11.63%) Linux
2 14 (6.51%) Windows
3 9 (4.19%) Apple iOS
3 9 (4.19%) Android
4 2 (0.93%) Red Hat Enterprise Linux
Processes & Methodologies
1 97 (45.12%) Analytics
2 82 (38.14%) Pay per click
3 55 (25.58%) E-Commerce
4 54 (25.12%) Digital Marketing
5 34 (15.81%) Web Development
6 28 (13.02%) MVC
7 27 (12.56%) Online Marketing
8 25 (11.63%) B2B
9 23 (10.70%) Content Management
9 23 (10.70%) Responsive Web Design
9 23 (10.70%) Competitor Analysis
9 23 (10.70%) Mentoring
10 22 (10.23%) Web Analytics
11 21 (9.77%) B2C
12 18 (8.37%) Time Management
13 16 (7.44%) Web Marketing
14 14 (6.51%) Agile Software Development
15 12 (5.58%) Project Management
16 11 (5.12%) Web Design
17 9 (4.19%) Link Building
Programming Languages
1 90 (41.86%) JavaScript
2 60 (27.91%) PHP
3 17 (7.91%) C#
4 11 (5.12%) SQL
5 10 (4.65%) VB.NET
6 7 (3.26%) PHP5
7 5 (2.33%) ActionScript
8 3 (1.40%) T-SQL
8 3 (1.40%) VB
9 1 (0.47%) Bash Shell
9 1 (0.47%) Java
Qualifications
1 23 (10.70%) Degree
Quality Assurance & Compliance
1 1 (0.47%) QA
System Software
1 2 (0.93%) Active Directory
1 2 (0.93%) VMware Infrastructure
Vendors
1 71 (33.02%) Google
2 29 (13.49%) Facebook
3 27 (12.56%) Twitter
4 19 (8.84%) Microsoft
5 17 (7.91%) Yahoo!
6 15 (6.98%) Adobe
7 10 (4.65%) Sony
8 9 (4.19%) Zend
9 8 (3.72%) Coremetrics
10 2 (0.93%) BT
10 2 (0.93%) VMware
10 2 (0.93%) Cisco
10 2 (0.93%) CheckPoint
10 2 (0.93%) HP
10 2 (0.93%) Dell
10 2 (0.93%) Red Hat
10 2 (0.93%) F5
11 1 (0.47%) Hitwise
11 1 (0.47%) Sitecore
11 1 (0.47%) Oracle
Harrogate, North Yorkshire
Stanation
Salary: From £30,000 to £35,000 per annum
Posted: 17 hours ago
Leeds, West Yorkshire
Oscar Associates (UK) Ltd
Salary: £30000 - £40000 per annum + Benefits
Posted: 20 hours ago
Doncaster, South Yorkshire
Spring Technology
Salary: £25000 - £32000 per annum
Posted: Yesterday
Leeds, West Yorkshire
TEKsystems
Salary: £35000 - £40000 per annum + package
Posted: 2 days ago
Halifax, West Yorkshire
Searchability.co.uk
Salary: £18000 - £26000 per annum
Posted: 5 days ago
Sheffield, South Yorkshire
Head Resourcing
Salary: £25000 - £40000 per annum + comprehensive benefits package
Posted: 5 days ago
Doncaster, South Yorkshire
Searchability.co.uk
Salary: £16000 - £20000 per annum
Posted: 6 days ago
Doncaster
Interquest - Korus Group - Brighton
Salary: £17000 - £25000 per annum + excellent benefits and bonus
Posted: 6 days ago
Bradford, West Yorkshire
Vertical IT
Salary: £40000 - £45000 per annum + excellent benefits
Posted: 6 days ago
Hull, North Humberside
Oscar Associates (UK) Ltd
Salary: £25000 - £30000 per annum
Posted: 6 days ago
Leeds
Uniting Ambition
Salary: £70k - 90k per year
Posted: 9 days ago
Bradford
I4 Recruitment
Salary: £20k per year + Excellent Benefits
Posted: 16 days ago
Sheffield
Reed Technology - UK Posting Account
Salary: £26000 - £35000 per annum
Posted: 21 days ago
Bradford
Eclipse Legal Systems
Salary: circa £20k per annum (based on skills and experience)
Posted: 27 days ago