The table below looks at the statistics for SEO skills in IT jobs advertised for the Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 184 152 142
Rank change year-on-year
-32 -10
Permanent jobs citing SEO 76 93 91
As % of all permanent IT jobs located in Yorkshire 1.08% 1.50% 1.48%
As % of the Processes & Methodologies category 1.25% 1.80% 1.86%
Number of salaries quoted 63 77 89
Average salary £32,500 £28,750 £30,000
Average salary % change year-on-year
+13.04% -4.16%
90% offered a salary of more than £25,000 £24,000 £21,000
10% offered a salary of more than £45,000 £38,450 £38,250
UK excluding London average salary £32,500 £30,000 £31,000
% change year-on-year
+8.33% -3.22%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Yorkshire region.

Processes & Methodologies Category
Yorkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
6061 5181 4896
As % of all permanent IT jobs located in Yorkshire 85.84% 83.55% 79.74%
Number of salaries quoted 4920 3991 4075
Average salary £40,000 £40,000 £37,500
Average salary % change year-on-year
- +6.66%
90% offered a salary of more than £27,500 £27,500 £26,500
10% offered a salary of more than £57,500 £52,500 £57,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Yorkshire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Yorkshire

SEO
Salary Trend in Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Yorkshire region.

SEO Salary Trend in Yorkshire

SEO
Salary Histogram in Yorkshire

This chart provides a salary histogram for IT jobs citing SEO across the Yorkshire region over the 3 months to 24 December 2014.

SEO Salary Histogram in Yorkshire

SEO
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Yorkshire region over the 3 months to 24 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire -25 34 £34,500 +15.00% 1
North Yorkshire +23 22 £30,000 +5.26% 1
South Yorkshire -21 19 £32,500 +32.65% 1
East Yorkshire -6 1 £34,500 +18.96% 1
SEO
England

SEO
Top 30 Related IT Skills in Yorkshire

For the 6 months to 24 December 2014, IT jobs across the Yorkshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 113 (64.20%) Marketing
2 93 (52.84%) HTML
2 93 (52.84%) CSS
3 76 (43.18%) JavaScript
4 61 (34.66%) Analytics
5 56 (31.82%) jQuery
6 48 (27.27%) Google
7 44 (25.00%) Web Development
8 42 (23.86%) HTML5
9 41 (23.30%) PHP
9 41 (23.30%) Photoshop
9 41 (23.30%) E-Commerce
9 41 (23.30%) Pay per click
10 37 (21.02%) CMS
11 36 (20.45%) Digital Marketing
12 35 (19.89%) Google Analytics
13 34 (19.32%) MVC
13 34 (19.32%) Responsive Web Design
14 33 (18.75%) MySQL
15 30 (17.05%) .NET
16 29 (16.48%) CSS3
17 28 (15.91%) Web Analytics
17 28 (15.91%) User Experience
18 27 (15.34%) Adobe
18 27 (15.34%) Social Media
19 26 (14.77%) Analytical Skills
20 24 (13.64%) SQL Server
21 23 (13.07%) C#
21 23 (13.07%) Content Management
22 22 (12.50%) Linux

SEO
Top Related IT Skills in Yorkshire by Category

For the 6 months to 24 December 2014, IT jobs across the Yorkshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 37 (21.02%) CMS
2 19 (10.80%) WordPress
3 9 (5.11%) ExpressionEngine
3 9 (5.11%) concrete5
4 7 (3.98%) Drupal
4 7 (3.98%) IIS
5 5 (2.84%) Umbraco
6 4 (2.27%) WebSphere
7 3 (1.70%) Sitefinity
7 3 (1.70%) SharePoint
8 2 (1.14%) Apache
9 1 (0.57%) Joomla!
Applications
1 41 (23.30%) Photoshop
2 20 (11.36%) Adobe Illustrator
3 16 (9.09%) Adobe Creative Suite
4 9 (5.11%) MS Excel
5 7 (3.98%) MS Office
6 6 (3.41%) MS PowerPoint
7 5 (2.84%) Fireworks
Business Applications
1 35 (19.89%) Google Analytics
2 13 (7.39%) Magento
3 7 (3.98%) WebTrends
4 3 (1.70%) Dynamics AX
Cloud Services
1 3 (1.70%) Microsoft Azure
Communications & Networking
1 9 (5.11%) Internet
2 4 (2.27%) Intranet
3 2 (1.14%) Firewall
3 2 (1.14%) DNS
3 2 (1.14%) SSL
3 2 (1.14%) WAN
3 2 (1.14%) DHCP
3 2 (1.14%) FTP
4 1 (0.57%) HTTP
Database & Business Intelligence
1 33 (18.75%) MySQL
2 24 (13.64%) SQL Server
3 16 (9.09%) Relational Database
4 4 (2.27%) SQL Server 2005
4 4 (2.27%) SQL Server Analysis Services
5 3 (1.70%) SQL Server Reporting Services
6 2 (1.14%) SQL Server 2008
Development Applications
1 16 (9.09%) Git (software)
2 10 (5.68%) Subversion
3 9 (5.11%) Appcelerator Titanium
4 6 (3.41%) Dreamweaver
5 5 (2.84%) Team Foundation Server
6 3 (1.70%) MSTest
7 2 (1.14%) Visual Studio
8 1 (0.57%) JIRA
8 1 (0.57%) Redmine
General
1 113 (64.20%) Marketing
2 15 (8.52%) Advertising
3 9 (5.11%) Multimedia
4 8 (4.55%) Publishing
5 5 (2.84%) Finance
6 4 (2.27%) Games
7 3 (1.70%) Interactive Media
8 2 (1.14%) Telecoms
9 1 (0.57%) Retail
Job Titles
1 69 (39.20%) Developer
2 36 (20.45%) Web Developer
3 17 (9.66%) Account Manager
3 17 (9.66%) PHP Developer
3 17 (9.66%) Designer
4 15 (8.52%) .NET Developer
4 15 (8.52%) SEO Account Manager
5 13 (7.39%) Front-End Developer
6 12 (6.82%) Analyst
7 10 (5.68%) Senior Developer
7 10 (5.68%) Technical Manager
7 10 (5.68%) Technical Account Manager
7 10 (5.68%) PPC Manager
7 10 (5.68%) PPC Analyst
7 10 (5.68%) PPC Specialist
7 10 (5.68%) PPC Executive
8 9 (5.11%) Web Designer
8 9 (5.11%) Junior
9 8 (4.55%) Consultant
9 8 (4.55%) Junior Developer
Libraries, Frameworks & Software Standards
1 93 (52.84%) HTML
1 93 (52.84%) CSS
2 56 (31.82%) jQuery
3 42 (23.86%) HTML5
4 30 (17.05%) .NET
5 29 (16.48%) CSS3
6 20 (11.36%) XHTML
7 15 (8.52%) ASP.NET
8 14 (7.95%) Sass
9 10 (5.68%) LESS
9 10 (5.68%) .NET Framework
10 9 (5.11%) ADO.NET Entity Framework
11 8 (4.55%) Flash
12 7 (3.98%) Ajax
12 7 (3.98%) ASP.NET MVC
12 7 (3.98%) Backbone.js
12 7 (3.98%) KnockoutJS
13 6 (3.41%) LAMP
14 5 (2.84%) XML
14 5 (2.84%) MooTools
Miscellaneous
1 28 (15.91%) User Experience
2 27 (15.34%) Social Media
3 26 (14.77%) Analytical Skills
4 18 (10.23%) Mobile App
5 12 (6.82%) Blog
6 11 (6.25%) Algorithms
7 9 (5.11%) Digital Media
8 8 (4.55%) Animation
9 6 (3.41%) Graphic Design
10 4 (2.27%) Copywriting
11 3 (1.70%) E-Learning
12 2 (1.14%) Management Information System
12 2 (1.14%) Enterprise Software
13 1 (0.57%) FMCG
13 1 (0.57%) Open Source
13 1 (0.57%) BBC
13 1 (0.57%) W3C
13 1 (0.57%) Computer Science
Operating Systems
1 22 (12.50%) Linux
2 7 (3.98%) Windows
3 6 (3.41%) Apple iOS
3 6 (3.41%) Android
4 2 (1.14%) Red Hat Enterprise Linux
Processes & Methodologies
1 61 (34.66%) Analytics
2 44 (25.00%) Web Development
3 41 (23.30%) Pay per click
3 41 (23.30%) E-Commerce
4 36 (20.45%) Digital Marketing
5 34 (19.32%) Responsive Web Design
5 34 (19.32%) MVC
6 28 (15.91%) Web Analytics
7 23 (13.07%) Content Management
8 21 (11.93%) Online Marketing
9 17 (9.66%) Web Design
10 16 (9.09%) Agile Software Development
11 15 (8.52%) OO
12 14 (7.95%) B2B
12 14 (7.95%) OOP
12 14 (7.95%) Time Management
13 13 (7.39%) B2C
14 12 (6.82%) Competitor Analysis
15 11 (6.25%) Project Management
15 11 (6.25%) OO PHP
Programming Languages
1 76 (43.18%) JavaScript
2 41 (23.30%) PHP
3 23 (13.07%) C#
4 11 (6.25%) VB.NET
4 11 (6.25%) SQL
5 7 (3.98%) T-SQL
5 7 (3.98%) PHP5
6 6 (3.41%) ActionScript
7 3 (1.70%) VB
8 2 (1.14%) X++
9 1 (0.57%) Java
Qualifications
1 8 (4.55%) Degree
Quality Assurance & Compliance
1 1 (0.57%) SLA
System Software
1 2 (1.14%) Active Directory
1 2 (1.14%) VMware Infrastructure
Vendors
1 48 (27.27%) Google
2 27 (15.34%) Adobe
3 21 (11.93%) Facebook
4 18 (10.23%) Microsoft
5 11 (6.25%) Twitter
6 9 (5.11%) Yahoo!
7 7 (3.98%) Zend
8 2 (1.14%) Sitecore
8 2 (1.14%) F5
8 2 (1.14%) Hitwise
8 2 (1.14%) Oracle
8 2 (1.14%) Cisco
8 2 (1.14%) HP
8 2 (1.14%) Dell
8 2 (1.14%) Red Hat
8 2 (1.14%) CheckPoint
8 2 (1.14%) BT
8 2 (1.14%) VMware
Leeds, West Yorkshire
Premier Media
Salary: £25000 - £30000 per annum + Benefits.
Posted: 2 days ago
Hull, North Humberside
Oscar Associates (UK) Ltd
Salary: £20000 - £30000 per annum
Posted: 4 days ago
Sheffield, South Yorkshire
New Gen Technology
Salary: From £55,000 to £60,000 per annum Plus fantastic benefits.
Posted: 8 days ago
Harrogate
Greywood Associates Limited
Salary: £25000 - £35000 per annum + Benefits
Posted: 24 days ago