The table below looks at the prevalence of the term Digital Media in IT jobs advertised for the Edinburgh region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Media over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Digital Media
Rank 92 102 104
Rank change year-on-year
+10 +2
Permanent jobs citing Digital Media 5 3 1
As % of all permanent IT jobs located in Edinburgh 0.39% 0.22% 0.072%
As % of the Miscellaneous category 0.80% 0.59% 0.21%
Number of salaries quoted 5 3 0
Average salary £6,367 £28,000 -
Average salary % change year-on-year
-77.26% -
UK excluding London average salary £45,000 £32,500 £40,000
% change year-on-year
+38.46% -18.75%
Digital Media
Scotland

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Edinburgh region.

Miscellaneous Category
Edinburgh
Permanent IT job ads with a match in the
Miscellaneous category
622 507 486
As % of all permanent IT jobs located in Edinburgh 48.90% 37.64% 35.09%
Number of salaries quoted 417 299 296
Average salary £45,000 £40,000 £40,000
Average salary % change year-on-year
+12.50% -
90% offered a salary of more than £27,500 £27,500 £24,900
10% offered a salary of more than £65,000 £55,000 £60,000
UK excluding London average salary £42,500 £40,000 £40,000
% change year-on-year
+6.25% -

Digital Media
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of permanent IT jobs citing Digital Media across the Edinburgh region as a proportion of the total demand within the Miscellaneous category.

Digital Media Jobs Demand Trend in Edinburgh

Digital Media
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Media across the Edinburgh region.

Digital Media Salary Trend in Edinburgh

Digital Media
Salary Histogram in Edinburgh

This chart provides a salary histogram for IT jobs citing Digital Media across the Edinburgh region over the 3 months to 5 February 2016.

Digital Media Salary Histogram in Edinburgh

Digital Media
Top 30 Related IT Skills in Edinburgh

For the 6 months to 5 February 2016, IT jobs across the Edinburgh region citing Digital Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Media.

1 5 (62.50%) Finance
2 3 (37.50%) Telecoms
2 3 (37.50%) Software Engineering
2 3 (37.50%) Military
2 3 (37.50%) Minitab
2 3 (37.50%) C
2 3 (37.50%) C++
2 3 (37.50%) HTML
2 3 (37.50%) Visual Studio
2 3 (37.50%) CSS
2 3 (37.50%) Data Mining
2 3 (37.50%) Microsoft
2 3 (37.50%) MATLAB
2 3 (37.50%) Big Data
3 2 (25.00%) Analytics
3 2 (25.00%) Marketing
3 2 (25.00%) Web Development
3 2 (25.00%) Digital Marketing
3 2 (25.00%) Web Services
3 2 (25.00%) Agile Software Development
4 1 (12.50%) Banking
4 1 (12.50%) Retail
4 1 (12.50%) Content Management
4 1 (12.50%) Competitor Analysis
4 1 (12.50%) Google
4 1 (12.50%) Pay per click
4 1 (12.50%) SEO
4 1 (12.50%) Manufacturing
4 1 (12.50%) CMS
4 1 (12.50%) CRM

Digital Media
Top Related IT Skills in Edinburgh by Category

For the 6 months to 5 February 2016, IT jobs across the Edinburgh region citing Digital Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Media. Up to 20 skills are shown per category.

Application Platforms
1 1 (12.50%) CMS
Cloud Services
1 1 (12.50%) Google Analytics
Database & Business Intelligence
1 3 (37.50%) Big Data
1 3 (37.50%) Data Mining
Development Applications
1 3 (37.50%) Visual Studio
General
1 5 (62.50%) Finance
2 3 (37.50%) Military
2 3 (37.50%) Telecoms
3 2 (25.00%) Marketing
4 1 (12.50%) Banking
4 1 (12.50%) Brand Awareness
4 1 (12.50%) Manufacturing
4 1 (12.50%) Retail
Job Titles
1 3 (37.50%) C Software Engineer
1 3 (37.50%) C/C++ Software Engineer
1 3 (37.50%) C++ Software Engineer
1 3 (37.50%) Software Engineer
2 2 (25.00%) Developer
2 2 (25.00%) Junior
2 2 (25.00%) Junior Developer
2 2 (25.00%) Junior Web Developer
2 2 (25.00%) Web Developer
3 1 (12.50%) Consultant
3 1 (12.50%) Senior Consultant
Libraries, Frameworks & Software Standards
1 3 (37.50%) CSS
1 3 (37.50%) HTML
2 2 (25.00%) Web Services
Miscellaneous
1 1 (12.50%) Analytical Skills
1 1 (12.50%) Copywriting
1 1 (12.50%) Social Media
1 1 (12.50%) User Experience
Operating Systems
1 1 (12.50%) Android
1 1 (12.50%) Apple iOS
Processes & Methodologies
1 3 (37.50%) Software Engineering
2 2 (25.00%) Agile Software Development
2 2 (25.00%) Analytics
2 2 (25.00%) Digital Marketing
2 2 (25.00%) Web Development
3 1 (12.50%) Competitor Analysis
3 1 (12.50%) Content Management
3 1 (12.50%) CRM
3 1 (12.50%) Email Marketing
3 1 (12.50%) Marketing Strategy
3 1 (12.50%) Mentoring
3 1 (12.50%) Numerical Analysis
3 1 (12.50%) Pay per click
3 1 (12.50%) Project Management
3 1 (12.50%) SEO
Programming Languages
1 3 (37.50%) C
1 3 (37.50%) C++
1 3 (37.50%) MATLAB
2 1 (12.50%) PHP
Vendors
1 3 (37.50%) Microsoft
1 3 (37.50%) Minitab
2 1 (12.50%) Google