The table below looks at the prevalence of the term Digital Media in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Media over the 3 months to 13 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
13 Feb 2016
Same period 2015 Same period 2014
Digital Media
Rank 158 153 166
Rank change year-on-year
-5 +13
Permanent jobs citing Digital Media 5 7 2
As % of all permanent IT jobs located in Scotland 0.17% 0.23% 0.060%
As % of the Miscellaneous category 0.37% 0.62% 0.16%
Number of salaries quoted 5 5 0
Average salary £6,367 £27,500 -
Average salary % change year-on-year
-76.84% -
UK excluding London average salary £45,000 £32,500 £40,000
% change year-on-year
+38.46% -18.75%
Digital Media
UK

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Scotland region.

Miscellaneous Category
Scotland
Permanent IT job ads with a match in the
Miscellaneous category
1349 1124 1220
As % of all permanent IT jobs located in Scotland 45.67% 36.53% 36.47%
Number of salaries quoted 800 671 730
Average salary £42,500 £40,000 £42,000
Average salary % change year-on-year
+6.25% -4.76%
90% offered a salary of more than £29,100 £28,500 £27,500
10% offered a salary of more than £60,000 £60,000 £60,000
UK excluding London average salary £42,500 £40,000 £40,000
% change year-on-year
+6.25% -

Digital Media
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing Digital Media across the Scotland region as a proportion of the total demand within the Miscellaneous category.

Digital Media Jobs Demand Trend in Scotland

Digital Media
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Media across the Scotland region.

Digital Media Salary Trend in Scotland

Digital Media
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing Digital Media across the Scotland region over the 3 months to 13 February 2016.

Digital Media Salary Histogram in Scotland

Digital Media
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Media within the Scotland region over the 3 months to 13 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +12 5 £6,367 -77.26%
Digital Media
UK

Digital Media
Top 30 Related IT Skills in Scotland

For the 6 months to 13 February 2016, IT jobs across the Scotland region citing Digital Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Media.

1 10 (62.50%) Web Development
2 8 (50.00%) Computer Science
2 8 (50.00%) C
2 8 (50.00%) C++
3 6 (37.50%) Software Engineering
4 5 (31.25%) Agile Software Development
4 5 (31.25%) Finance
4 5 (31.25%) Python
4 5 (31.25%) Degree
4 5 (31.25%) Image Processing
4 5 (31.25%) OpenCV
4 5 (31.25%) Analytics
4 5 (31.25%) Machine Learning
4 5 (31.25%) Information Engineering
5 4 (25.00%) Project Management
6 3 (18.75%) Data Mining
6 3 (18.75%) Microsoft
6 3 (18.75%) MATLAB
6 3 (18.75%) Visual Studio
6 3 (18.75%) CSS
6 3 (18.75%) HTML
6 3 (18.75%) Telecoms
6 3 (18.75%) Military
6 3 (18.75%) Minitab
6 3 (18.75%) Big Data
6 3 (18.75%) Data Analytics
7 2 (12.50%) Marketing
7 2 (12.50%) Digital Marketing
7 2 (12.50%) Web Services
8 1 (6.25%) CRM

Digital Media
Top Related IT Skills in Scotland by Category

For the 6 months to 13 February 2016, IT jobs across the Scotland region citing Digital Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Media. Up to 20 skills are shown per category.

Application Platforms
1 1 (6.25%) CMS
Cloud Services
1 1 (6.25%) Google Analytics
Database & Business Intelligence
1 3 (18.75%) Big Data
1 3 (18.75%) Data Mining
Development Applications
1 3 (18.75%) Visual Studio
General
1 5 (31.25%) Finance
2 3 (18.75%) Military
2 3 (18.75%) Telecoms
3 2 (12.50%) Marketing
4 1 (6.25%) Banking
4 1 (6.25%) Brand Awareness
4 1 (6.25%) Manufacturing
4 1 (6.25%) Retail
Job Titles
1 3 (18.75%) C Software Engineer
1 3 (18.75%) C/C++ Software Engineer
1 3 (18.75%) C++ Software Engineer
1 3 (18.75%) Software Engineer
2 2 (12.50%) Developer
2 2 (12.50%) Junior
2 2 (12.50%) Junior Developer
2 2 (12.50%) Junior Web Developer
2 2 (12.50%) Web Developer
3 1 (6.25%) Consultant
3 1 (6.25%) Senior Consultant
Libraries, Frameworks & Software Standards
1 5 (31.25%) OpenCV
2 3 (18.75%) CSS
2 3 (18.75%) HTML
3 2 (12.50%) Web Services
Miscellaneous
1 8 (50.00%) Computer Science
2 1 (6.25%) Analytical Skills
2 1 (6.25%) Copywriting
2 1 (6.25%) Social Media
2 1 (6.25%) User Experience
Operating Systems
1 1 (6.25%) Android
1 1 (6.25%) Apple iOS
Processes & Methodologies
1 10 (62.50%) Web Development
2 6 (37.50%) Software Engineering
3 5 (31.25%) Agile Software Development
3 5 (31.25%) Analytics
3 5 (31.25%) Image Processing
3 5 (31.25%) Information Engineering
3 5 (31.25%) Machine Learning
4 4 (25.00%) Project Management
5 3 (18.75%) Data Analytics
6 2 (12.50%) Digital Marketing
7 1 (6.25%) Competitor Analysis
7 1 (6.25%) Content Management
7 1 (6.25%) CRM
7 1 (6.25%) Email Marketing
7 1 (6.25%) Marketing Strategy
7 1 (6.25%) Mentoring
7 1 (6.25%) Numerical Analysis
7 1 (6.25%) Pay per click
7 1 (6.25%) SEO
Programming Languages
1 8 (50.00%) C
1 8 (50.00%) C++
2 5 (31.25%) Python
3 3 (18.75%) MATLAB
4 1 (6.25%) PHP
Qualifications
1 5 (31.25%) Degree
Vendors
1 3 (18.75%) Microsoft
1 3 (18.75%) Minitab
2 1 (6.25%) Google