The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Edinburgh region. Included is a guide to the salaries offered in IT jobs that have cited Pay per click over the 3 months to 25 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
25 May 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 89 95 108
Rank change year-on-year
+6 +13
Permanent jobs citing Pay per click 4 3 8
As % of all permanent IT jobs located in Edinburgh 0.32% 0.23% 0.51%
As % of the Processes & Methodologies category 0.36% 0.26% 0.58%
Number of salaries quoted 2 3 1
Median salary £37,250 £35,000 £26,500
Median salary % change year-on-year
+6.42% +32.07%
UK excluding London median salary £31,500 £27,500 £29,000
% change year-on-year
+14.54% -5.17%
Pay per click
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Edinburgh region.

Processes & Methodologies Category
Edinburgh
Permanent IT job ads with a match in the
Processes & Methodologies category
1123 1154 1384
As % of all permanent IT jobs located in Edinburgh 90.93% 88.70% 87.98%
Number of salaries quoted 680 693 899
Median salary £47,500 £45,000 £43,000
Median salary % change year-on-year
+5.55% +4.65%
90% offered a salary of more than £30,000 £32,500 £30,000
10% offered a salary of more than £70,000 £60,000 £60,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Pay per click
Jobs Demand Trend in Edinburgh

The demand trend of job ads across the Edinburgh region citing Pay per click as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Edinburgh

Pay per click
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Edinburgh region.

Pay per click Salary Trend in Edinburgh

Pay per click
Salary Histogram in Edinburgh

This chart provides a salary histogram for IT jobs citing Pay per click across the Edinburgh region over the 3 months to 25 May 2016.

Pay per click Salary Histogram in Edinburgh

Pay per click
Top 16 Related IT Skills in Edinburgh

For the 6 months to 25 May 2016, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Edinburgh region with a requirement for Pay per click.

1 4 (100.00%) SEO
1 4 (100.00%) Marketing
2 3 (75.00%) Digital Marketing
2 3 (75.00%) Analytics
3 2 (50.00%) Banking
3 2 (50.00%) Web Analytics
3 2 (50.00%) Google
3 2 (50.00%) HTML
3 2 (50.00%) JavaScript
3 2 (50.00%) VBA
3 2 (50.00%) Tag Management
3 2 (50.00%) Google Analytics
4 1 (25.00%) Project Management
4 1 (25.00%) Web Design
4 1 (25.00%) Web Development
4 1 (25.00%) User Experience

Pay per click
Top Related IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 2 (50.00%) Google Analytics
General
1 4 (100.00%) Marketing
2 2 (50.00%) Banking
Job Titles
1 2 (50.00%) Analyst
1 2 (50.00%) Digital Analyst
1 2 (50.00%) Digital Marketing Analyst
1 2 (50.00%) Marketing Analyst
2 1 (25.00%) Architect
2 1 (25.00%) Digital Architect
2 1 (25.00%) Digital Solutions Architect
2 1 (25.00%) Marketing Specialist
2 1 (25.00%) PPC Specialist
2 1 (25.00%) Solutions Architect
Libraries, Frameworks & Software Standards
1 2 (50.00%) HTML
Miscellaneous
1 1 (25.00%) User Experience
Processes & Methodologies
1 4 (100.00%) SEO
2 3 (75.00%) Analytics
2 3 (75.00%) Digital Marketing
3 2 (50.00%) Tag Management
3 2 (50.00%) Web Analytics
4 1 (25.00%) Project Management
4 1 (25.00%) Web Design
4 1 (25.00%) Web Development
Programming Languages
1 2 (50.00%) JavaScript
1 2 (50.00%) VBA
Vendors
1 2 (50.00%) Google