The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Edinburgh region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 27 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Aug 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 103 - 97
Rank change year-on-year
- 0
Permanent jobs citing Pay per click 2 0 1
As % of all permanent IT jobs located in Edinburgh 0.13% - 0.083%
As % of the Processes & Methodologies category 0.15% - 0.096%
Number of salaries quoted 2 0 0
Average salary £35,250 - -
UK excluding London average salary £27,500 £28,000 £30,000
% change year-on-year
-1.78% -6.66%
Pay per click
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Edinburgh region.

Processes & Methodologies Category
Edinburgh
Permanent IT job ads with a match in the
Processes & Methodologies category
1352 1264 1038
As % of all permanent IT jobs located in Edinburgh 88.19% 84.66% 85.71%
Number of salaries quoted 862 831 643
Average salary £45,000 £42,500 £45,000
Average salary % change year-on-year
+5.88% -5.55%
90% offered a salary of more than £32,000 £30,000 £30,000
10% offered a salary of more than £65,000 £60,000 £60,000
UK excluding London average salary £45,000 £42,500 £41,250
% change year-on-year
+5.88% +3.03%

Pay per click
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Edinburgh region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Edinburgh

Pay per click
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Edinburgh region.

Pay per click Salary Trend in Edinburgh

Pay per click
Top 20 Related IT Skills in Edinburgh

For the 6 months to 27 August 2015, IT jobs across the Edinburgh region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 5 (100.00%) SEO
1 5 (100.00%) Marketing
1 5 (100.00%) Digital Marketing
1 5 (100.00%) Social Media
2 4 (80.00%) CRM
3 2 (40.00%) Marketing Intelligence
3 2 (40.00%) Internet
3 2 (40.00%) HTML
3 2 (40.00%) JavaScript
3 2 (40.00%) PHP
3 2 (40.00%) Advertising
3 2 (40.00%) Data Conversion
3 2 (40.00%) Big Data
3 2 (40.00%) Analytics
3 2 (40.00%) Internet Marketing
4 1 (20.00%) Analytical Skills
4 1 (20.00%) Twitter
4 1 (20.00%) Degree
4 1 (20.00%) Joomla!
4 1 (20.00%) Finance

Pay per click
Top Related IT Skills in Edinburgh by Category

For the 6 months to 27 August 2015, IT jobs across the Edinburgh region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 1 (20.00%) Joomla!
Communications & Networking
1 2 (40.00%) Internet
Database & Business Intelligence
1 2 (40.00%) Big Data
General
1 5 (100.00%) Marketing
2 2 (40.00%) Advertising
3 1 (20.00%) Finance
Job Titles
1 2 (40.00%) SEO Manager
1 2 (40.00%) Data Conversion Specialist
2 1 (20.00%) Digital Marketing Executive
2 1 (20.00%) Technical Manager
2 1 (20.00%) Marketing Executive
Libraries, Frameworks & Software Standards
1 2 (40.00%) HTML
Miscellaneous
1 5 (100.00%) Social Media
2 2 (40.00%) Data Conversion
3 1 (20.00%) Analytical Skills
Processes & Methodologies
1 5 (100.00%) SEO
1 5 (100.00%) Digital Marketing
2 4 (80.00%) CRM
3 2 (40.00%) Marketing Intelligence
3 2 (40.00%) Internet Marketing
3 2 (40.00%) Analytics
Programming Languages
1 2 (40.00%) JavaScript
1 2 (40.00%) PHP
Qualifications
1 1 (20.00%) Degree
Vendors
1 1 (20.00%) Twitter