The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Edinburgh region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 3 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Jul 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 100 109 94
Rank change year-on-year
+9 -15
Permanent jobs citing Pay per click 4 2 1
As % of all permanent IT jobs located in Edinburgh 0.28% 0.13% 0.086%
As % of the Processes & Methodologies category 0.32% 0.15% 0.10%
Number of salaries quoted 4 0 0
Average salary £34,000 - -
UK excluding London average salary £30,000 £27,500 £30,000
% change year-on-year
+9.09% -8.33%
Pay per click
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Edinburgh region.

Processes & Methodologies Category
Edinburgh
Permanent IT job ads with a match in the
Processes & Methodologies category
1268 1345 982
As % of all permanent IT jobs located in Edinburgh 87.69% 86.55% 84.58%
Number of salaries quoted 797 870 592
Average salary £45,000 £44,000 £42,500
Average salary % change year-on-year
+2.27% +3.52%
90% offered a salary of more than £32,500 £30,000 £30,000
10% offered a salary of more than £61,500 £57,500 £60,000
UK excluding London average salary £44,500 £42,500 £40,000
% change year-on-year
+4.70% +6.25%

Pay per click
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Edinburgh region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Edinburgh

Pay per click
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Edinburgh region.

Pay per click Salary Trend in Edinburgh

Pay per click
Salary Histogram in Edinburgh

This chart provides a salary histogram for IT jobs citing Pay per click across the Edinburgh region over the 3 months to 3 July 2015.

Pay per click Salary Histogram in Edinburgh

Pay per click
Top 30 Related IT Skills in Edinburgh

For the 6 months to 3 July 2015, IT jobs across the Edinburgh region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 9 (100.00%) Marketing
2 6 (66.67%) Digital Marketing
2 6 (66.67%) Social Media
2 6 (66.67%) SEO
3 5 (55.56%) CRM
4 4 (44.44%) Big Data
4 4 (44.44%) Analytics
5 3 (33.33%) Data Analytics
5 3 (33.33%) Big Data Analytics
5 3 (33.33%) HTML
5 3 (33.33%) JavaScript
5 3 (33.33%) PHP
5 3 (33.33%) Advertising
6 2 (22.22%) Photography
6 2 (22.22%) MySQL
6 2 (22.22%) CSS
6 2 (22.22%) XML
6 2 (22.22%) OO
6 2 (22.22%) Adobe
6 2 (22.22%) Compatibility Testing
6 2 (22.22%) WordPress
6 2 (22.22%) HTML5
6 2 (22.22%) Adobe Creative Suite
7 1 (11.11%) Coaching
7 1 (11.11%) Analytical Skills
7 1 (11.11%) Online Marketing
7 1 (11.11%) Web Development
7 1 (11.11%) Degree
7 1 (11.11%) Data Conversion
7 1 (11.11%) Twitter

Pay per click
Top Related IT Skills in Edinburgh by Category

For the 6 months to 3 July 2015, IT jobs across the Edinburgh region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 2 (22.22%) WordPress
2 1 (11.11%) Joomla!
Applications
1 2 (22.22%) Adobe Creative Suite
Communications & Networking
1 1 (11.11%) Internet
Database & Business Intelligence
1 4 (44.44%) Big Data
2 2 (22.22%) MySQL
General
1 9 (100.00%) Marketing
2 3 (33.33%) Advertising
3 1 (11.11%) Finance
Job Titles
1 2 (22.22%) Web Designer
1 2 (22.22%) SEO Manager
1 2 (22.22%) Designer
2 1 (11.11%) Data Conversion Specialist
2 1 (11.11%) PPC Manager
2 1 (11.11%) PPC Analyst
2 1 (11.11%) Digital Marketing Executive
2 1 (11.11%) PPC Executive
2 1 (11.11%) Technical Manager
2 1 (11.11%) PPC Specialist
2 1 (11.11%) Marketing Executive
2 1 (11.11%) Account Manager
Libraries, Frameworks & Software Standards
1 3 (33.33%) HTML
2 2 (22.22%) CSS
2 2 (22.22%) XML
2 2 (22.22%) HTML5
Miscellaneous
1 6 (66.67%) Social Media
2 2 (22.22%) Photography
3 1 (11.11%) Data Conversion
3 1 (11.11%) Analytical Skills
Processes & Methodologies
1 6 (66.67%) SEO
1 6 (66.67%) Digital Marketing
2 5 (55.56%) CRM
3 4 (44.44%) Analytics
4 3 (33.33%) Big Data Analytics
4 3 (33.33%) Data Analytics
5 2 (22.22%) Compatibility Testing
5 2 (22.22%) OO
6 1 (11.11%) Coaching
6 1 (11.11%) Online Marketing
6 1 (11.11%) Marketing Intelligence
6 1 (11.11%) Web Development
6 1 (11.11%) Internet Marketing
Programming Languages
1 3 (33.33%) JavaScript
1 3 (33.33%) PHP
Qualifications
1 1 (11.11%) Degree
Quality Assurance & Compliance
1 1 (11.11%) QA
Vendors
1 2 (22.22%) Adobe
2 1 (11.11%) Twitter