The first table below looks at the demand for Pay per click skills in IT jobs advertised for the Edinburgh region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 17 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Edinburgh region.

Location
3 months to
17 Apr 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 105 - -
Rank change year-on-year
- 0
Permanent jobs citing Pay per click 10 0 0
As % of all permanent IT jobs located in Edinburgh 0.60% - -
As % of the Processes & Methodologies category 0.72% - -
Number of salaries quoted 2 0 0
Average salary £39,500 - -
UK excluding London average salary £30,000 £30,000 £28,000
% change year-on-year
- +7.14%
Processes & Methodologies Category
Edinburgh
Permanent IT job ads with a match in the
Processes & Methodologies category
1390 861 1043
As % of all permanent IT jobs located in Edinburgh 83.18% 78.20% 73.71%
Number of salaries quoted 899 495 751
Average salary £42,500 £44,000 £40,000
Average salary % change year-on-year
-3.40% +10.00%
90% offered a salary of more than £28,500 £27,500 £27,500
10% offered a salary of more than £60,000 £57,500 £65,000
UK excluding London average salary £42,500 £40,000 £40,500
% change year-on-year
+6.25% -1.23%
Pay per click
Scotland

Pay per click
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Edinburgh region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Edinburgh

Pay per click
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Edinburgh region.

Pay per click Salary Trend in Edinburgh

Pay per click
Salary Histogram in Edinburgh

This chart provides a salary histogram for IT jobs citing Pay per click across the Edinburgh region over the 3 months to 17 April 2014.

Pay per click Salary Histogram in Edinburgh

Pay per click
Top 30 Related IT Skills in Edinburgh

For the 6 months to 17 April 2014, IT jobs across the Edinburgh region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 6 (54.55%) Marketing
1 6 (54.55%) Finance
2 5 (45.45%) SEO
2 5 (45.45%) MS Excel
2 5 (45.45%) MS PowerPoint
3 4 (36.36%) Social Media
3 4 (36.36%) Digital Marketing
4 3 (27.27%) Google
4 3 (27.27%) Online Marketing
5 2 (18.18%) Analytics
5 2 (18.18%) Business Development
5 2 (18.18%) Data Analysis
5 2 (18.18%) Google Analytics
5 2 (18.18%) SiteCatalyst
5 2 (18.18%) Microsoft
5 2 (18.18%) WebTrends
6 1 (9.09%) Banking
6 1 (9.09%) Advertising
6 1 (9.09%) MVC
6 1 (9.09%) C#
6 1 (9.09%) JavaScript
6 1 (9.09%) .NET
6 1 (9.09%) SQL Server
6 1 (9.09%) ASP.NET
6 1 (9.09%) MVVM
6 1 (9.09%) Web Marketing
6 1 (9.09%) SQL Server 2008
6 1 (9.09%) Mobile App
6 1 (9.09%) Mobile Application Development
6 1 (9.09%) Campaign Management

Pay per click
Top Related IT Skills in Edinburgh by Category

For the 6 months to 17 April 2014, IT jobs across the Edinburgh region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Applications
1 5 (45.45%) MS Excel
1 5 (45.45%) MS PowerPoint
Business Applications
1 2 (18.18%) WebTrends
1 2 (18.18%) Google Analytics
1 2 (18.18%) SiteCatalyst
Database & Business Intelligence
1 1 (9.09%) SQL Server
1 1 (9.09%) SQL Server 2008
General
1 6 (54.55%) Finance
1 6 (54.55%) Marketing
2 1 (9.09%) Advertising
2 1 (9.09%) Banking
Job Titles
1 7 (63.64%) PPC Specialist
1 7 (63.64%) PPC Manager
1 7 (63.64%) PPC Analyst
1 7 (63.64%) PPC Executive
2 6 (54.55%) Account Manager
3 5 (45.45%) Search Manager
3 5 (45.45%) Digital Account Manager
4 2 (18.18%) Account Director
4 2 (18.18%) Data Analyst
4 2 (18.18%) Analyst
5 1 (9.09%) Developer
5 1 (9.09%) .NET Developer
Libraries, Frameworks & Software Standards
1 1 (9.09%) .NET
1 1 (9.09%) ASP.NET
Miscellaneous
1 4 (36.36%) Social Media
2 1 (9.09%) Mobile App
Processes & Methodologies
1 5 (45.45%) SEO
2 4 (36.36%) Digital Marketing
3 3 (27.27%) Online Marketing
4 2 (18.18%) Data Analysis
4 2 (18.18%) Business Development
4 2 (18.18%) Analytics
5 1 (9.09%) Mobile Application Development
5 1 (9.09%) Campaign Management
5 1 (9.09%) Web Marketing
5 1 (9.09%) MVVM
5 1 (9.09%) MVC
Programming Languages
1 1 (9.09%) C#
1 1 (9.09%) JavaScript
Vendors
1 3 (27.27%) Google
2 2 (18.18%) Microsoft