The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Edinburgh region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 28 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Apr 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 98 100 -
Rank change year-on-year
+2 -
Permanent jobs citing Pay per click 3 10 0
As % of all permanent IT jobs located in Edinburgh 0.22% 0.61% -
As % of the Processes & Methodologies category 0.25% 0.71% -
Number of salaries quoted 1 2 0
Average salary £35,000 £39,500 -
Average salary % change year-on-year
-11.39% -
UK excluding London average salary £28,500 £30,000 £30,000
% change year-on-year
-5.00% -
Pay per click
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Edinburgh region.

Processes & Methodologies Category
Edinburgh
Permanent IT job ads with a match in the
Processes & Methodologies category
1181 1415 856
As % of all permanent IT jobs located in Edinburgh 86.52% 85.97% 79.19%
Number of salaries quoted 697 925 495
Average salary £45,000 £42,500 £44,000
Average salary % change year-on-year
+5.88% -3.40%
90% offered a salary of more than £32,500 £29,000 £29,000
10% offered a salary of more than £60,000 £64,000 £60,000
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

Pay per click
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Edinburgh region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Edinburgh

Pay per click
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Edinburgh region.

Pay per click Salary Trend in Edinburgh

Pay per click
Top 30 Related IT Skills in Edinburgh

For the 6 months to 28 April 2015, IT jobs across the Edinburgh region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 10 (100.00%) Marketing
2 6 (60.00%) Analytics
3 5 (50.00%) Big Data
3 5 (50.00%) Big Data Analytics
3 5 (50.00%) Data Analytics
3 5 (50.00%) Digital Marketing
4 4 (40.00%) Compatibility Testing
4 4 (40.00%) Photography
4 4 (40.00%) WordPress
4 4 (40.00%) HTML5
4 4 (40.00%) SEO
4 4 (40.00%) HTML
4 4 (40.00%) JavaScript
4 4 (40.00%) PHP
4 4 (40.00%) MySQL
4 4 (40.00%) CSS
4 4 (40.00%) XML
4 4 (40.00%) OO
4 4 (40.00%) CRM
5 3 (30.00%) Finance
5 3 (30.00%) Social Media
6 2 (20.00%) Degree
6 2 (20.00%) Advertising
6 2 (20.00%) Adobe
6 2 (20.00%) Blog
6 2 (20.00%) Adobe Creative Suite
7 1 (10.00%) Coaching
7 1 (10.00%) Analytical Skills
7 1 (10.00%) Retail
7 1 (10.00%) Web Analytics

Pay per click
Top Related IT Skills in Edinburgh by Category

For the 6 months to 28 April 2015, IT jobs across the Edinburgh region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 4 (40.00%) WordPress
Applications
1 2 (20.00%) Adobe Creative Suite
Database & Business Intelligence
1 5 (50.00%) Big Data
2 4 (40.00%) MySQL
General
1 10 (100.00%) Marketing
2 3 (30.00%) Finance
3 2 (20.00%) Advertising
4 1 (10.00%) Retail
Job Titles
1 2 (20.00%) Design Engineer
1 2 (20.00%) Web Designer
1 2 (20.00%) Digital Design Engineer
1 2 (20.00%) Designer
2 1 (10.00%) PPC Manager
2 1 (10.00%) PPC Analyst
2 1 (10.00%) PPC Executive
2 1 (10.00%) PPC Specialist
2 1 (10.00%) SEO Manager
2 1 (10.00%) Account Manager
Libraries, Frameworks & Software Standards
1 4 (40.00%) HTML
1 4 (40.00%) CSS
1 4 (40.00%) XML
1 4 (40.00%) HTML5
Miscellaneous
1 4 (40.00%) Photography
2 3 (30.00%) Social Media
3 2 (20.00%) Blog
4 1 (10.00%) Analytical Skills
Processes & Methodologies
1 6 (60.00%) Analytics
2 5 (50.00%) Big Data Analytics
2 5 (50.00%) Data Analytics
2 5 (50.00%) Digital Marketing
3 4 (40.00%) Compatibility Testing
3 4 (40.00%) OO
3 4 (40.00%) CRM
3 4 (40.00%) SEO
4 1 (10.00%) Web Design
4 1 (10.00%) Web Analytics
4 1 (10.00%) Web Development
4 1 (10.00%) Direct Marketing
4 1 (10.00%) Time Management
4 1 (10.00%) Online Marketing
4 1 (10.00%) Predictive Modelling
4 1 (10.00%) Coaching
Programming Languages
1 4 (40.00%) JavaScript
1 4 (40.00%) PHP
Qualifications
1 2 (20.00%) Degree
Quality Assurance & Compliance
1 1 (10.00%) QA
Vendors
1 2 (20.00%) Adobe