The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Edinburgh region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 23 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
23 Sep 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank - 97 91
Permanent jobs citing Pay per click 0 1 2
As % of all permanent IT jobs located in Edinburgh - 0.079% 0.16%
As % of the Processes & Methodologies category - 0.094% 0.20%
Number of salaries quoted 0 0 2
Average salary - - £32,500
UK excluding London average salary £28,500 £30,000 £26,500
% change year-on-year
-5.00% +13.20%
Pay per click
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Edinburgh region.

Processes & Methodologies Category
Edinburgh
Permanent IT job ads with a match in the
Processes & Methodologies category
1240 1065 1011
As % of all permanent IT jobs located in Edinburgh 83.28% 84.39% 80.94%
Number of salaries quoted 843 681 711
Average salary £41,000 £46,500 £42,500
Average salary % change year-on-year
-11.82% +9.41%
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £60,000 £60,000 £60,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Pay per click
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Edinburgh region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Edinburgh

Pay per click
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Edinburgh region.

Pay per click Salary Trend in Edinburgh

Pay per click
Top 14 Related IT Skills in Edinburgh

For the 6 months to 23 September 2014, IT jobs across the Edinburgh region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 4 (80.00%) MS Excel
1 4 (80.00%) Finance
1 4 (80.00%) MS PowerPoint
1 4 (80.00%) Analytical Skills
2 1 (20.00%) Analytics
2 1 (20.00%) SiteCatalyst
2 1 (20.00%) Google Analytics
2 1 (20.00%) Digital Marketing
2 1 (20.00%) Google
2 1 (20.00%) Marketing
2 1 (20.00%) Data Analysis
2 1 (20.00%) SEO
2 1 (20.00%) Microsoft
2 1 (20.00%) WebTrends

Pay per click
Top Related IT Skills in Edinburgh by Category

For the 6 months to 23 September 2014, IT jobs across the Edinburgh region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Applications
1 4 (80.00%) MS Excel
1 4 (80.00%) MS PowerPoint
Business Applications
1 1 (20.00%) WebTrends
1 1 (20.00%) Google Analytics
1 1 (20.00%) SiteCatalyst
General
1 4 (80.00%) Finance
2 1 (20.00%) Marketing
Job Titles
1 4 (80.00%) PPC Specialist
1 4 (80.00%) Search Manager
1 4 (80.00%) Digital Account Manager
1 4 (80.00%) PPC Manager
1 4 (80.00%) PPC Analyst
1 4 (80.00%) PPC Executive
1 4 (80.00%) Account Manager
2 1 (20.00%) Data Analyst
2 1 (20.00%) Analyst
Miscellaneous
1 4 (80.00%) Analytical Skills
Processes & Methodologies
1 1 (20.00%) SEO
1 1 (20.00%) Data Analysis
1 1 (20.00%) Digital Marketing
1 1 (20.00%) Analytics
Vendors
1 1 (20.00%) Microsoft
1 1 (20.00%) Google