The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 6 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
6 Jul 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 156 169 159
Rank change year-on-year
+13 -10
Permanent jobs citing Pay per click 7 3 3
As % of all permanent IT jobs located in Scotland 0.22% 0.082% 0.093%
As % of the Processes & Methodologies category 0.25% 0.097% 0.12%
Number of salaries quoted 6 0 1
Average salary £34,000 - £24,500
UK excluding London average salary £30,000 £27,500 £30,000
% change year-on-year
+9.09% -8.33%
Pay per click
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2758 3104 2598
As % of all permanent IT jobs located in Scotland 87.75% 84.58% 80.78%
Number of salaries quoted 1759 2093 1692
Average salary £44,000 £42,500 £41,000
Average salary % change year-on-year
+3.52% +3.65%
90% offered a salary of more than £32,000 £30,000 £30,000
10% offered a salary of more than £60,000 £57,500 £60,000
UK excluding London average salary £44,500 £42,500 £40,000
% change year-on-year
+4.70% +6.25%

Pay per click
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Scotland

Pay per click
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Scotland region.

Pay per click Salary Trend in Scotland

Pay per click
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing Pay per click across the Scotland region over the 3 months to 6 July 2015.

Pay per click Salary Histogram in Scotland

Pay per click
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the Scotland region over the 3 months to 6 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +13 4 £34,000 -
Glasgow -4 1 £37,500 -
West Lothian - 1 £32,500 -
Pay per click
UK

Pay per click
Top 30 Related IT Skills in Scotland

For the 6 months to 6 July 2015, IT jobs across the Scotland region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 14 (87.50%) Marketing
2 12 (75.00%) SEO
3 10 (62.50%) Social Media
4 8 (50.00%) CRM
4 8 (50.00%) Digital Marketing
5 7 (43.75%) Analytics
6 4 (25.00%) Big Data
6 4 (25.00%) Google
6 4 (25.00%) HTML
6 4 (25.00%) Advertising
7 3 (18.75%) JavaScript
7 3 (18.75%) PHP
7 3 (18.75%) Adobe
7 3 (18.75%) Degree
7 3 (18.75%) Google Analytics
7 3 (18.75%) Data Analytics
7 3 (18.75%) Adobe Creative Suite
7 3 (18.75%) Big Data Analytics
8 2 (12.50%) HTML5
8 2 (12.50%) Analytical Skills
8 2 (12.50%) Email Marketing
8 2 (12.50%) Compatibility Testing
8 2 (12.50%) WordPress
8 2 (12.50%) Photography
8 2 (12.50%) E-Commerce
8 2 (12.50%) MySQL
8 2 (12.50%) CSS
8 2 (12.50%) XML
8 2 (12.50%) OO
8 2 (12.50%) Internet

Pay per click
Top Related IT Skills in Scotland by Category

For the 6 months to 6 July 2015, IT jobs across the Scotland region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 2 (12.50%) WordPress
2 1 (6.25%) Joomla!
Applications
1 3 (18.75%) Adobe Creative Suite
Cloud Services
1 3 (18.75%) Google Analytics
Communications & Networking
1 2 (12.50%) Internet
Database & Business Intelligence
1 4 (25.00%) Big Data
2 2 (12.50%) MySQL
General
1 14 (87.50%) Marketing
2 4 (25.00%) Advertising
3 1 (6.25%) Retail
3 1 (6.25%) Finance
Job Titles
1 4 (25.00%) PPC Specialist
1 4 (25.00%) PPC Manager
1 4 (25.00%) PPC Analyst
1 4 (25.00%) PPC Executive
2 2 (12.50%) SEO Manager
2 2 (12.50%) Designer
2 2 (12.50%) Web Designer
3 1 (6.25%) Technical Manager
3 1 (6.25%) E-Commerce Manager
3 1 (6.25%) Marketing Manager
3 1 (6.25%) Account Director
3 1 (6.25%) Digital Marketing Manager
3 1 (6.25%) Marketing Executive
3 1 (6.25%) Data Conversion Specialist
3 1 (6.25%) Consultant
3 1 (6.25%) Account Manager
3 1 (6.25%) Digital Marketing Executive
Libraries, Frameworks & Software Standards
1 4 (25.00%) HTML
2 2 (12.50%) CSS
2 2 (12.50%) XML
2 2 (12.50%) HTML5
Miscellaneous
1 10 (62.50%) Social Media
2 2 (12.50%) Photography
2 2 (12.50%) Analytical Skills
3 1 (6.25%) Blog
3 1 (6.25%) Data Conversion
3 1 (6.25%) User Experience
Processes & Methodologies
1 12 (75.00%) SEO
2 8 (50.00%) CRM
2 8 (50.00%) Digital Marketing
3 7 (43.75%) Analytics
4 3 (18.75%) Big Data Analytics
4 3 (18.75%) Data Analytics
5 2 (12.50%) OO
5 2 (12.50%) Compatibility Testing
5 2 (12.50%) E-Commerce
5 2 (12.50%) Email Marketing
6 1 (6.25%) Internet Marketing
6 1 (6.25%) Technical Architecture
6 1 (6.25%) Web Development
6 1 (6.25%) Data Modelling
6 1 (6.25%) Marketing Intelligence
6 1 (6.25%) UX Design
6 1 (6.25%) Online Marketing
6 1 (6.25%) Marketing Strategy
6 1 (6.25%) Campaign Management
6 1 (6.25%) Mentoring
Programming Languages
1 3 (18.75%) JavaScript
1 3 (18.75%) PHP
Qualifications
1 3 (18.75%) Degree
Quality Assurance & Compliance
1 1 (6.25%) QA
Vendors
1 4 (25.00%) Google
2 3 (18.75%) Adobe
3 1 (6.25%) Facebook
3 1 (6.25%) Twitter