The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 13 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
13 Feb 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 159 145 165
Rank change year-on-year
-14 +20
Permanent jobs citing Pay per click 4 15 3
As % of all permanent IT jobs located in Scotland 0.14% 0.49% 0.090%
As % of the Processes & Methodologies category 0.15% 0.56% 0.11%
Number of salaries quoted 4 8 2
Average salary £31,750 £32,500 £45,500
Average salary % change year-on-year
-2.30% -28.57%
90% offered a salary of more than £30,150 £32,500 £43,900
10% offered a salary of more than £44,900 £37,250 £47,100
UK excluding London average salary £30,000 £30,000 £30,000
Pay per click
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2645 2673 2822
As % of all permanent IT jobs located in Scotland 89.54% 86.87% 84.36%
Number of salaries quoted 1689 1693 1849
Average salary £45,000 £42,500 £42,500
Average salary % change year-on-year
+5.88% -
90% offered a salary of more than £32,500 £32,500 £30,500
10% offered a salary of more than £65,000 £63,500 £60,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Pay per click
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Scotland

Pay per click
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Scotland region.

Pay per click Salary Trend in Scotland

Pay per click
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing Pay per click across the Scotland region over the 3 months to 13 February 2016.

Pay per click Salary Histogram in Scotland

Pay per click
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the Scotland region over the 3 months to 13 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow -23 4 £31,750 -2.30%
Pay per click
UK

Pay per click
Top 30 Related IT Skills in Scotland

For the 6 months to 13 February 2016, IT jobs across the Scotland region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 9 (100.00%) SEO
1 9 (100.00%) Marketing
2 7 (77.78%) Google Analytics
2 7 (77.78%) Digital Marketing
2 7 (77.78%) Analytics
2 7 (77.78%) Google
3 6 (66.67%) Social Media
4 4 (44.44%) AdWords
5 3 (33.33%) Analytical Skills
5 3 (33.33%) Online Marketing
5 3 (33.33%) Banking
6 2 (22.22%) Agile Software Development
6 2 (22.22%) Advertising
6 2 (22.22%) CSS
6 2 (22.22%) HTML
6 2 (22.22%) Project Management
6 2 (22.22%) Degree
6 2 (22.22%) Copywriting
6 2 (22.22%) Email Marketing
6 2 (22.22%) Web Analytics
6 2 (22.22%) User Experience
7 1 (11.11%) People Management
7 1 (11.11%) Algorithms
7 1 (11.11%) Brand Awareness
7 1 (11.11%) Marketing Strategy
7 1 (11.11%) Digital Media
7 1 (11.11%) Link Building
7 1 (11.11%) Campaign Management
7 1 (11.11%) Campaign Analysis
7 1 (11.11%) Omniture

Pay per click
Top Related IT Skills in Scotland by Category

For the 6 months to 13 February 2016, IT jobs across the Scotland region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 1 (11.11%) CMS
Cloud Services
1 7 (77.78%) Google Analytics
2 4 (44.44%) AdWords
Communications & Networking
1 1 (11.11%) Internet
General
1 9 (100.00%) Marketing
2 3 (33.33%) Banking
3 2 (22.22%) Advertising
4 1 (11.11%) Brand Awareness
4 1 (11.11%) Finance
Job Titles
1 3 (33.33%) Account Manager
2 2 (22.22%) Digital Marketing Manager
2 2 (22.22%) Marketing Manager
2 2 (22.22%) SEO Account Manager
2 2 (22.22%) SEO Manager
2 2 (22.22%) SEO Specialist
3 1 (11.11%) Consultant
3 1 (11.11%) Digital Account Manager
3 1 (11.11%) Digital Project Manager
3 1 (11.11%) Head of Search
3 1 (11.11%) Marketing Director
3 1 (11.11%) Project Manager
3 1 (11.11%) Senior Consultant
3 1 (11.11%) SEO Expert
Libraries, Frameworks & Software Standards
1 2 (22.22%) CSS
1 2 (22.22%) HTML
2 1 (11.11%) .NET
Miscellaneous
1 6 (66.67%) Social Media
2 3 (33.33%) Analytical Skills
3 2 (22.22%) Copywriting
3 2 (22.22%) User Experience
4 1 (11.11%) Algorithms
4 1 (11.11%) Digital Media
Processes & Methodologies
1 9 (100.00%) SEO
2 7 (77.78%) Analytics
2 7 (77.78%) Digital Marketing
3 3 (33.33%) Online Marketing
4 2 (22.22%) Agile Software Development
4 2 (22.22%) Email Marketing
4 2 (22.22%) Project Management
4 2 (22.22%) Web Analytics
5 1 (11.11%) Campaign Analysis
5 1 (11.11%) Campaign Management
5 1 (11.11%) Competitor Analysis
5 1 (11.11%) Content Management
5 1 (11.11%) CRM
5 1 (11.11%) Internet Marketing
5 1 (11.11%) Link Building
5 1 (11.11%) Marketing Strategy
5 1 (11.11%) People Management
5 1 (11.11%) Search Engine Marketing
5 1 (11.11%) Web Usability
Programming Languages
1 1 (11.11%) PHP
1 1 (11.11%) SQL
Qualifications
1 2 (22.22%) Degree
Vendors
1 7 (77.78%) Google
2 1 (11.11%) Omniture