The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 22 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Aug 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank - 149 160
Permanent jobs citing Pay per click 0 6 3
As % of all permanent IT jobs located in Scotland - 0.19% 0.095%
As % of the Processes & Methodologies category - 0.24% 0.13%
Number of salaries quoted 0 4 1
Average salary - £25,000 £23,500
Average salary % change year-on-year
- +6.38%
UK excluding London average salary £28,000 £30,000 £26,000
% change year-on-year
-6.66% +15.38%
Pay per click
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
3012 2530 2397
As % of all permanent IT jobs located in Scotland 80.51% 80.75% 75.69%
Number of salaries quoted 1965 1647 1613
Average salary £42,500 £42,000 £40,000
Average salary % change year-on-year
+1.19% +5.00%
90% offered a salary of more than £30,000 £30,000 £27,500
10% offered a salary of more than £60,000 £60,000 £56,500
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Pay per click
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Scotland

Pay per click
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Scotland region.

Pay per click Salary Trend in Scotland

Pay per click
Top 30 Related IT Skills in Scotland

For the 6 months to 22 August 2014, IT jobs across the Scotland region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 11 (64.71%) Marketing
2 10 (58.82%) SEO
3 8 (47.06%) Digital Marketing
4 7 (41.18%) Social Media
5 6 (35.29%) MS Excel
6 5 (29.41%) E-Commerce
6 5 (29.41%) Finance
6 5 (29.41%) CMS
6 5 (29.41%) Degree
6 5 (29.41%) MS PowerPoint
7 4 (23.53%) User Acceptance Testing
7 4 (23.53%) EDI
7 4 (23.53%) B2B
7 4 (23.53%) E-business
7 4 (23.53%) Project Management
8 3 (17.65%) Google Analytics
8 3 (17.65%) Google
8 3 (17.65%) Online Marketing
8 3 (17.65%) Analytics
9 2 (11.76%) Microsoft
10 1 (5.88%) Data Analysis
10 1 (5.88%) Advertising
10 1 (5.88%) Retail
10 1 (5.88%) Internet
10 1 (5.88%) WebTrends
10 1 (5.88%) .NET
10 1 (5.88%) Yahoo!
10 1 (5.88%) Web Development
10 1 (5.88%) Business Development
10 1 (5.88%) .NET Framework

Pay per click
Top Related IT Skills in Scotland by Category

For the 6 months to 22 August 2014, IT jobs across the Scotland region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 5 (29.41%) CMS
Applications
1 6 (35.29%) MS Excel
2 5 (29.41%) MS PowerPoint
Business Applications
1 3 (17.65%) Google Analytics
2 1 (5.88%) WebTrends
2 1 (5.88%) SiteCatalyst
Communications & Networking
1 1 (5.88%) Internet
General
1 11 (64.71%) Marketing
2 5 (29.41%) Finance
3 1 (5.88%) Advertising
3 1 (5.88%) Retail
Job Titles
1 10 (58.82%) PPC Specialist
1 10 (58.82%) PPC Manager
1 10 (58.82%) PPC Analyst
1 10 (58.82%) PPC Executive
2 6 (35.29%) Account Manager
3 5 (29.41%) Digital Account Manager
3 5 (29.41%) Search Manager
4 2 (11.76%) Marketing Manager
5 1 (5.88%) Data Analyst
5 1 (5.88%) E-Commerce Manager
5 1 (5.88%) Analyst
5 1 (5.88%) Online Marketing Manager
5 1 (5.88%) Account Director
5 1 (5.88%) Senior Marketing Executive
5 1 (5.88%) Marketing Executive
5 1 (5.88%) Digital Marketing Executive
Libraries, Frameworks & Software Standards
1 4 (23.53%) EDI
2 1 (5.88%) .NET
2 1 (5.88%) .NET Framework
Miscellaneous
1 7 (41.18%) Social Media
Processes & Methodologies
1 10 (58.82%) SEO
2 8 (47.06%) Digital Marketing
3 5 (29.41%) E-Commerce
4 4 (23.53%) User Acceptance Testing
4 4 (23.53%) B2B
4 4 (23.53%) E-business
4 4 (23.53%) Project Management
5 3 (17.65%) Online Marketing
5 3 (17.65%) Analytics
6 1 (5.88%) Data Analysis
6 1 (5.88%) Web Development
6 1 (5.88%) Business Development
6 1 (5.88%) Internet Marketing
6 1 (5.88%) Campaign Management
Qualifications
1 5 (29.41%) Degree
Vendors
1 3 (17.65%) Google
2 2 (11.76%) Microsoft
3 1 (5.88%) Yahoo!
3 1 (5.88%) Facebook