The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 23 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
23 Sep 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank - 149 153
Permanent jobs citing Pay per click 0 6 5
As % of all permanent IT jobs located in Scotland - 0.20% 0.15%
As % of the Processes & Methodologies category - 0.24% 0.20%
Number of salaries quoted 0 4 4
Average salary - £25,000 £29,750
Average salary % change year-on-year
- -15.96%
UK excluding London average salary £28,500 £30,000 £26,500
% change year-on-year
-5.00% +13.20%
Pay per click
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2961 2507 2493
As % of all permanent IT jobs located in Scotland 82.18% 81.58% 77.04%
Number of salaries quoted 1902 1628 1650
Average salary £42,000 £42,500 £40,000
Average salary % change year-on-year
-1.17% +6.25%
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £60,000 £60,000 £57,500
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Pay per click
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Scotland

Pay per click
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Scotland region.

Pay per click Salary Trend in Scotland

Pay per click
Top 22 Related IT Skills in Scotland

For the 6 months to 23 September 2014, IT jobs across the Scotland region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 4 (57.14%) Analytical Skills
1 4 (57.14%) MS Excel
1 4 (57.14%) Finance
1 4 (57.14%) MS PowerPoint
2 3 (42.86%) Marketing
3 2 (28.57%) SEO
3 2 (28.57%) Analytics
3 2 (28.57%) Google Analytics
3 2 (28.57%) Google
3 2 (28.57%) Digital Marketing
4 1 (14.29%) Internet Marketing
4 1 (14.29%) SiteCatalyst
4 1 (14.29%) Facebook
4 1 (14.29%) Campaign Management
4 1 (14.29%) Online Marketing
4 1 (14.29%) Microsoft
4 1 (14.29%) Internet
4 1 (14.29%) WebTrends
4 1 (14.29%) Data Analysis
4 1 (14.29%) Yahoo!
4 1 (14.29%) Web Development
4 1 (14.29%) Degree

Pay per click
Top Related IT Skills in Scotland by Category

For the 6 months to 23 September 2014, IT jobs across the Scotland region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Applications
1 4 (57.14%) MS Excel
1 4 (57.14%) MS PowerPoint
Business Applications
1 2 (28.57%) Google Analytics
2 1 (14.29%) SiteCatalyst
2 1 (14.29%) WebTrends
Communications & Networking
1 1 (14.29%) Internet
General
1 4 (57.14%) Finance
2 3 (42.86%) Marketing
Job Titles
1 6 (85.71%) PPC Specialist
1 6 (85.71%) PPC Manager
1 6 (85.71%) PPC Analyst
1 6 (85.71%) PPC Executive
2 4 (57.14%) Search Manager
2 4 (57.14%) Digital Account Manager
2 4 (57.14%) Account Manager
3 2 (28.57%) Marketing Manager
4 1 (14.29%) Online Marketing Manager
4 1 (14.29%) Data Analyst
4 1 (14.29%) Analyst
Miscellaneous
1 4 (57.14%) Analytical Skills
Processes & Methodologies
1 2 (28.57%) SEO
1 2 (28.57%) Digital Marketing
1 2 (28.57%) Analytics
2 1 (14.29%) Campaign Management
2 1 (14.29%) Online Marketing
2 1 (14.29%) Data Analysis
2 1 (14.29%) Web Development
2 1 (14.29%) Internet Marketing
Qualifications
1 1 (14.29%) Degree
Vendors
1 2 (28.57%) Google
2 1 (14.29%) Facebook
2 1 (14.29%) Microsoft
2 1 (14.29%) Yahoo!