The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Scotland region. Included is a guide to the salaries offered in IT jobs that have cited Pay per click over the 3 months to 24 September 2016 with a comparison to the same period over the previous 2 years.

3 months to
24 Sep 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 143 156 -
Rank change year-on-year
+13 -
Permanent jobs citing Pay per click 3 7 0
As % of all permanent IT jobs located in Scotland 0.12% 0.21% -
As % of the Processes & Methodologies category 0.13% 0.23% -
Number of salaries quoted 2 6 0
Median salary £50,000 £35,250 -
Median salary % change year-on-year
+41.84% -
UK excluding London median salary £32,500 £27,000 £28,250
% change year-on-year
+20.37% -4.42%
Pay per click
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2235 3014 3109
As % of all permanent IT jobs located in Scotland 89.72% 91.06% 85.93%
Number of salaries quoted 1387 1897 1996
Median salary £45,000 £45,000 £41,500
Median salary % change year-on-year
- +8.43%
90% offered a salary of more than £30,450 £32,000 £30,000
10% offered a salary of more than £65,000 £60,000 £65,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Pay per click
Jobs Demand Trend in Scotland

The demand trend of job ads across the Scotland region citing Pay per click as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Scotland

Pay per click
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Scotland region.

Pay per click Salary Trend in Scotland

Pay per click
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the Scotland region over the 3 months to 24 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow +16 2 £50,000 +33.33%
Pay per click
UK

Pay per click
Top 30 Related IT Skills in Scotland

For the 6 months to 24 September 2016, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Pay per click.

1 11 (100.00%) SEO
2 9 (81.82%) Marketing
3 8 (72.73%) Digital Marketing
3 8 (72.73%) Analytics
4 5 (45.45%) Social Media
4 5 (45.45%) Google
5 4 (36.36%) Web Analytics
5 4 (36.36%) Google Analytics
5 4 (36.36%) Banking
5 4 (36.36%) Analytical Skills
6 3 (27.27%) User Experience
6 3 (27.27%) HTML
6 3 (27.27%) Project Management
6 3 (27.27%) Email Marketing
7 2 (18.18%) Java
7 2 (18.18%) JavaScript
7 2 (18.18%) VBA
7 2 (18.18%) Finance
7 2 (18.18%) Stakeholder Management
7 2 (18.18%) Analytics IQ
7 2 (18.18%) Tag Management
7 2 (18.18%) Campaign Analysis
7 2 (18.18%) Line Management
8 1 (9.09%) Information Architecture
8 1 (9.09%) Performance Management
8 1 (9.09%) Marketing Strategy
8 1 (9.09%) Enterprise Software
8 1 (9.09%) Coaching
8 1 (9.09%) AdWords
8 1 (9.09%) Stakeholder and Relationship Management

Pay per click
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (9.09%) CMS
Cloud Services
1 4 (36.36%) Google Analytics
2 1 (9.09%) AdWords
Communications & Networking
1 1 (9.09%) Internet
General
1 9 (81.82%) Marketing
2 4 (36.36%) Banking
3 2 (18.18%) Finance
Job Titles
1 3 (27.27%) Analyst
1 3 (27.27%) Digital Analyst
2 2 (18.18%) Development Manager
2 2 (18.18%) Digital Marketing Analyst
2 2 (18.18%) Digital Project Manager
2 2 (18.18%) Marketing Analyst
2 2 (18.18%) PPC Specialist
2 2 (18.18%) Project Manager
3 1 (9.09%) Account Director
3 1 (9.09%) Consultant
3 1 (9.09%) Digital Account Director
3 1 (9.09%) Digital Marketer
3 1 (9.09%) Email Marketing Manager
3 1 (9.09%) Java Development Manager
3 1 (9.09%) Marketing Manager
3 1 (9.09%) SEO Analyst
3 1 (9.09%) SEO Consultant
3 1 (9.09%) SEO Specialist
3 1 (9.09%) Web Analyst
3 1 (9.09%) Web Consultant
Libraries, Frameworks & Software Standards
1 3 (27.27%) HTML
2 1 (9.09%) CSS
Miscellaneous
1 5 (45.45%) Social Media
2 4 (36.36%) Analytical Skills
3 3 (27.27%) User Experience
4 1 (9.09%) Blog
4 1 (9.09%) Copywriting
4 1 (9.09%) Enterprise Software
4 1 (9.09%) Smartphone
Processes & Methodologies
1 11 (100.00%) SEO
2 8 (72.73%) Analytics
2 8 (72.73%) Digital Marketing
3 4 (36.36%) Web Analytics
4 3 (27.27%) Email Marketing
4 3 (27.27%) Project Management
5 2 (18.18%) Campaign Analysis
5 2 (18.18%) Line Management
5 2 (18.18%) Stakeholder Management
5 2 (18.18%) Tag Management
6 1 (9.09%) Business Development
6 1 (9.09%) Coaching
6 1 (9.09%) Content Management
6 1 (9.09%) CRM
6 1 (9.09%) Data Management
6 1 (9.09%) Information Architecture
6 1 (9.09%) Marketing Strategy
6 1 (9.09%) Performance Management
6 1 (9.09%) Stakeholder and Relationship Management
Programming Languages
1 2 (18.18%) Java
1 2 (18.18%) JavaScript
1 2 (18.18%) VBA
Qualifications
1 2 (18.18%) Analytics IQ
Vendors
1 5 (45.45%) Google