The first table below looks at the demand for Pay per click skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 28 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Scotland region.

Location
3 months to
28 Jul 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 169 159 149
Rank change year-on-year
-10 -10
Permanent jobs citing Pay per click 1 3 4
As % of all permanent IT jobs located in Scotland 0.027% 0.092% 0.13%
As % of the Processes & Methodologies category 0.033% 0.11% 0.17%
Number of salaries quoted 0 1 1
Average salary - £24,500 £27,500
Average salary % change year-on-year
- -10.90%
UK excluding London average salary £26,000 £30,000 £27,500
% change year-on-year
-13.33% +9.09%
Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2995 2622 2413
As % of all permanent IT jobs located in Scotland 80.73% 80.40% 75.86%
Number of salaries quoted 2007 1718 1637
Average salary £42,500 £42,000 £40,000
Average salary % change year-on-year
+1.19% +5.00%
90% offered a salary of more than £30,000 £30,000 £27,500
10% offered a salary of more than £60,000 £60,000 £57,500
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
Pay per click
UK

Pay per click
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Scotland

Pay per click
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Scotland region.

Pay per click Salary Trend in Scotland

Pay per click
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the Scotland region over the 3 months to 28 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow -16 1 - -
Pay per click
UK

Pay per click
Top 30 Related IT Skills in Scotland

For the 6 months to 28 July 2014, IT jobs across the Scotland region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 18 (69.23%) Marketing
2 16 (61.54%) SEO
3 12 (46.15%) Digital Marketing
4 11 (42.31%) Social Media
5 8 (30.77%) E-Commerce
6 7 (26.92%) CMS
6 7 (26.92%) Degree
7 6 (23.08%) Finance
7 6 (23.08%) MS Excel
7 6 (23.08%) Project Management
7 6 (23.08%) E-business
7 6 (23.08%) EDI
7 6 (23.08%) B2B
7 6 (23.08%) User Acceptance Testing
8 5 (19.23%) Online Marketing
8 5 (19.23%) Google
8 5 (19.23%) MS PowerPoint
9 3 (11.54%) Google Analytics
9 3 (11.54%) Analytics
10 2 (7.69%) Campaign Management
10 2 (7.69%) Advertising
10 2 (7.69%) Business Development
10 2 (7.69%) Microsoft
10 2 (7.69%) .NET
11 1 (3.85%) SQL Server
11 1 (3.85%) ASP.NET
11 1 (3.85%) C#
11 1 (3.85%) JavaScript
11 1 (3.85%) Internet
11 1 (3.85%) WebTrends

Pay per click
Top Related IT Skills in Scotland by Category

For the 6 months to 28 July 2014, IT jobs across the Scotland region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 7 (26.92%) CMS
Applications
1 6 (23.08%) MS Excel
2 5 (19.23%) MS PowerPoint
Business Applications
1 3 (11.54%) Google Analytics
2 1 (3.85%) WebTrends
2 1 (3.85%) SiteCatalyst
Communications & Networking
1 1 (3.85%) Internet
Database & Business Intelligence
1 1 (3.85%) SQL Server
1 1 (3.85%) SQL Server 2008
General
1 18 (69.23%) Marketing
2 6 (23.08%) Finance
3 2 (7.69%) Advertising
4 1 (3.85%) Retail
Job Titles
1 15 (57.69%) PPC Specialist
1 15 (57.69%) PPC Manager
1 15 (57.69%) PPC Analyst
1 15 (57.69%) PPC Executive
2 6 (23.08%) Account Manager
3 5 (19.23%) Search Manager
3 5 (19.23%) Digital Account Manager
4 3 (11.54%) Marketing Executive
5 2 (7.69%) Account Director
5 2 (7.69%) Marketing Manager
6 1 (3.85%) Developer
6 1 (3.85%) Analyst
6 1 (3.85%) Data Analyst
6 1 (3.85%) .NET Developer
6 1 (3.85%) E-Commerce Manager
6 1 (3.85%) Online Marketing Manager
6 1 (3.85%) SEO Specialist
6 1 (3.85%) Senior Marketing Executive
6 1 (3.85%) Head of Search
6 1 (3.85%) Digital Marketing Executive
Libraries, Frameworks & Software Standards
1 6 (23.08%) EDI
2 2 (7.69%) .NET
3 1 (3.85%) ASP.NET
3 1 (3.85%) .NET Framework
Miscellaneous
1 11 (42.31%) Social Media
2 1 (3.85%) Copywriting
2 1 (3.85%) Mobile App
Processes & Methodologies
1 16 (61.54%) SEO
2 12 (46.15%) Digital Marketing
3 8 (30.77%) E-Commerce
4 6 (23.08%) Project Management
4 6 (23.08%) E-business
4 6 (23.08%) B2B
4 6 (23.08%) User Acceptance Testing
5 5 (19.23%) Online Marketing
6 3 (11.54%) Analytics
7 2 (7.69%) Campaign Management
7 2 (7.69%) Business Development
8 1 (3.85%) MVC
8 1 (3.85%) Web Development
8 1 (3.85%) Data Analysis
8 1 (3.85%) Internet Marketing
8 1 (3.85%) Web Marketing
8 1 (3.85%) MVVM
8 1 (3.85%) Mobile Application Development
Programming Languages
1 1 (3.85%) C#
1 1 (3.85%) JavaScript
Qualifications
1 7 (26.92%) Degree
Vendors
1 5 (19.23%) Google
2 2 (7.69%) Microsoft
3 1 (3.85%) Yahoo!
3 1 (3.85%) Facebook