The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Scotland region. Included is a guide to the salaries offered in IT jobs that have cited Pay per click over the 3 months to 26 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
26 Feb 2017
Same period 2016 Same period 2015
Pay per click (PPC)
UK / Scotland
Rank 130 153 149
Rank change year-on-year
+23 -4
Permanent jobs citing Pay per click 3 2 15
As % of all permanent IT jobs located in Scotland 0.13% 0.068% 0.48%
As % of the Processes & Methodologies category 0.15% 0.075% 0.54%
Number of salaries quoted 1 2 8
Median salary £39,000 £40,250 £32,500
Median salary % change year-on-year
-3.10% +23.84%
UK excluding London median salary £36,000 £30,000 £30,000
% change year-on-year
+20.00% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2022 2681 2791
As % of all permanent IT jobs located in Scotland 90.23% 90.91% 88.63%
Number of salaries quoted 1315 1704 1748
Median salary £45,000 £45,000 £44,000
Median salary % change year-on-year
- +2.27%
90% offered a salary of more than £32,500 £32,500 £32,500
10% offered a salary of more than £67,500 £60,000 £65,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Pay per click
Jobs Demand Trend in Scotland

The demand trend of job ads across the Scotland region citing Pay per click as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Scotland

Pay per click
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Scotland region.

Pay per click Salary Trend in Scotland

Pay per click
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the Scotland region over the 3 months to 26 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow +25 3 £39,000 -3.10%
Pay per click
UK

Pay per click
Top 24 Related IT Skills in Scotland

For the 6 months to 26 February 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Pay per click.

1 5 (100.00%) SEO
1 5 (100.00%) Analytics
2 4 (80.00%) Social Media
2 4 (80.00%) Analytical Skills
2 4 (80.00%) Java
2 4 (80.00%) Web Analytics
3 3 (60.00%) Smartphone
3 3 (60.00%) Internet
3 3 (60.00%) Finance
3 3 (60.00%) Data Management
3 3 (60.00%) Content Management
3 3 (60.00%) Enterprise Software
4 1 (20.00%) Funnel Analysis
4 1 (20.00%) Actionable Insight
4 1 (20.00%) Adobe Analytics
4 1 (20.00%) Coaching
4 1 (20.00%) Stakeholder Management
4 1 (20.00%) Banking
4 1 (20.00%) Adobe
4 1 (20.00%) Marketing
4 1 (20.00%) Web Development
4 1 (20.00%) Performance Management
4 1 (20.00%) Online Marketing
4 1 (20.00%) Information Architecture

Pay per click
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 1 (20.00%) Adobe Analytics
Communications & Networking
1 3 (60.00%) Internet
General
1 3 (60.00%) Finance
2 1 (20.00%) Banking
2 1 (20.00%) Marketing
Job Titles
1 3 (60.00%) Development Manager
2 2 (40.00%) Digital Development Manager
3 1 (20.00%) Analyst
3 1 (20.00%) Java Development Manager
3 1 (20.00%) Report Analyst
3 1 (20.00%) Senior Analyst
3 1 (20.00%) Senior Reporting Analyst
3 1 (20.00%) Senior Web Analyst
3 1 (20.00%) Web Analyst
Miscellaneous
1 4 (80.00%) Analytical Skills
1 4 (80.00%) Social Media
2 3 (60.00%) Enterprise Software
2 3 (60.00%) Smartphone
Processes & Methodologies
1 5 (100.00%) Analytics
1 5 (100.00%) SEO
2 4 (80.00%) Web Analytics
3 3 (60.00%) Content Management
3 3 (60.00%) Data Management
4 1 (20.00%) Actionable Insight
4 1 (20.00%) Coaching
4 1 (20.00%) Funnel Analysis
4 1 (20.00%) Information Architecture
4 1 (20.00%) Online Marketing
4 1 (20.00%) Performance Management
4 1 (20.00%) Stakeholder Management
4 1 (20.00%) Web Development
Programming Languages
1 4 (80.00%) Java
Vendors
1 1 (20.00%) Adobe