The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Scotland region. Included is a guide to the salaries offered in IT jobs that have cited Pay per click over the 3 months to 30 August 2016 with a comparison to the same period over the previous 2 years.

3 months to
30 Aug 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 148 159 -
Rank change year-on-year
+11 -
Permanent jobs citing Pay per click 1 6 0
As % of all permanent IT jobs located in Scotland 0.036% 0.19% -
As % of the Processes & Methodologies category 0.040% 0.21% -
Number of salaries quoted 0 5 0
Median salary - £33,000 -
UK excluding London median salary £32,500 £27,500 £28,000
% change year-on-year
+18.18% -1.78%
Pay per click
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2473 2924 3173
As % of all permanent IT jobs located in Scotland 89.70% 90.33% 86.22%
Number of salaries quoted 1486 1847 2065
Median salary £45,000 £45,000 £42,000
Median salary % change year-on-year
- +7.14%
90% offered a salary of more than £30,000 £32,000 £30,000
10% offered a salary of more than £65,000 £60,000 £65,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Pay per click
Jobs Demand Trend in Scotland

The demand trend of job ads across the Scotland region citing Pay per click as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Scotland

Pay per click
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Scotland region.

Pay per click Salary Trend in Scotland

Pay per click
Top 30 Related IT Skills in Scotland

For the 6 months to 30 August 2016, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Pay per click.

1 11 (100.00%) SEO
1 11 (100.00%) Marketing
2 10 (90.91%) Digital Marketing
3 6 (54.55%) Banking
3 6 (54.55%) Analytics
4 5 (45.45%) Google
5 4 (36.36%) Google Analytics
5 4 (36.36%) Project Management
5 4 (36.36%) User Experience
6 3 (27.27%) Analytical Skills
6 3 (27.27%) Social Media
6 3 (27.27%) HTML
6 3 (27.27%) Email Marketing
7 2 (18.18%) JavaScript
7 2 (18.18%) VBA
7 2 (18.18%) Web Analytics
7 2 (18.18%) CMS
7 2 (18.18%) Campaign Analysis
7 2 (18.18%) Line Management
7 2 (18.18%) Tag Management
7 2 (18.18%) Analytics IQ
8 1 (9.09%) AdWords
8 1 (9.09%) Stakeholder and Relationship Management
8 1 (9.09%) Marketing Strategy
8 1 (9.09%) Web Design
8 1 (9.09%) Finance
8 1 (9.09%) Stakeholder Management
8 1 (9.09%) CSS
8 1 (9.09%) CRM
8 1 (9.09%) Web Development

Pay per click
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (18.18%) CMS
Cloud Services
1 4 (36.36%) Google Analytics
2 1 (9.09%) AdWords
General
1 11 (100.00%) Marketing
2 6 (54.55%) Banking
3 1 (9.09%) Finance
Job Titles
1 3 (27.27%) Analyst
1 3 (27.27%) Digital Analyst
2 2 (18.18%) Digital Marketing Analyst
2 2 (18.18%) Digital Project Manager
2 2 (18.18%) Marketing Analyst
2 2 (18.18%) PPC Specialist
2 2 (18.18%) Project Manager
3 1 (9.09%) Account Director
3 1 (9.09%) Architect
3 1 (9.09%) Consultant
3 1 (9.09%) Content Manager
3 1 (9.09%) Marketing Manager
3 1 (9.09%) SEO Analyst
3 1 (9.09%) SEO Consultant
3 1 (9.09%) SEO Specialist
3 1 (9.09%) Solutions Architect
3 1 (9.09%) Web Analyst
3 1 (9.09%) Web Consultant
3 1 (9.09%) Web Content Manager
3 1 (9.09%) Web Manager
Libraries, Frameworks & Software Standards
1 3 (27.27%) HTML
2 1 (9.09%) CSS
Miscellaneous
1 4 (36.36%) User Experience
2 3 (27.27%) Analytical Skills
2 3 (27.27%) Social Media
3 1 (9.09%) Blog
3 1 (9.09%) Copywriting
Processes & Methodologies
1 11 (100.00%) SEO
2 10 (90.91%) Digital Marketing
3 6 (54.55%) Analytics
4 4 (36.36%) Project Management
5 3 (27.27%) Email Marketing
6 2 (18.18%) Campaign Analysis
6 2 (18.18%) Line Management
6 2 (18.18%) Tag Management
6 2 (18.18%) Web Analytics
7 1 (9.09%) Business Development
7 1 (9.09%) CRM
7 1 (9.09%) Marketing Strategy
7 1 (9.09%) Stakeholder and Relationship Management
7 1 (9.09%) Stakeholder Management
7 1 (9.09%) Web Design
7 1 (9.09%) Web Development
Programming Languages
1 2 (18.18%) JavaScript
1 2 (18.18%) VBA
Qualifications
1 2 (18.18%) Analytics IQ
Vendors
1 5 (45.45%) Google