The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 23 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
23 Oct 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 166 156 142
Rank change year-on-year
-10 -14
Permanent jobs citing Pay per click 2 5 8
As % of all permanent IT jobs located in Scotland 0.059% 0.16% 0.26%
As % of the Processes & Methodologies category 0.070% 0.20% 0.34%
Number of salaries quoted 1 4 8
Average salary £40,000 £25,000 £27,000
Average salary % change year-on-year
+60.00% -7.40%
UK excluding London average salary £32,500 £30,000 £30,000
% change year-on-year
+8.33% -
Pay per click
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2838 2511 2356
As % of all permanent IT jobs located in Scotland 83.87% 80.45% 76.37%
Number of salaries quoted 1798 1584 1600
Average salary £42,500 £42,500 £42,500
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £61,500 £60,000 £60,000
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

Pay per click
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Scotland

Pay per click
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Scotland region.

Pay per click Salary Trend in Scotland

Pay per click
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the Scotland region over the 3 months to 23 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -4 1 - -
Glasgow -4 1 £40,000 +60.00%
Pay per click
UK

Pay per click
Top 25 Related IT Skills in Scotland

For the 6 months to 23 October 2014, IT jobs across the Scotland region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 3 (100.00%) SEO
1 3 (100.00%) Marketing
2 2 (66.67%) Online Marketing
2 2 (66.67%) Analytics
3 1 (33.33%) Campaign Management
3 1 (33.33%) Social Media
3 1 (33.33%) Facebook
3 1 (33.33%) Web Development
3 1 (33.33%) Degree
3 1 (33.33%) Google Analytics
3 1 (33.33%) Internet Marketing
3 1 (33.33%) Digital Marketing
3 1 (33.33%) Finance
3 1 (33.33%) CMS
3 1 (33.33%) Agile Software Development
3 1 (33.33%) Data Analysis
3 1 (33.33%) Yahoo!
3 1 (33.33%) Google
3 1 (33.33%) SQL
3 1 (33.33%) MS Project
3 1 (33.33%) MS Office
3 1 (33.33%) E-Commerce
3 1 (33.33%) Data Mining
3 1 (33.33%) Microsoft
3 1 (33.33%) Internet

Pay per click
Top Related IT Skills in Scotland by Category

For the 6 months to 23 October 2014, IT jobs across the Scotland region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 1 (33.33%) CMS
Applications
1 1 (33.33%) MS Project
1 1 (33.33%) MS Office
Business Applications
1 1 (33.33%) Google Analytics
Communications & Networking
1 1 (33.33%) Internet
Database & Business Intelligence
1 1 (33.33%) Data Mining
General
1 3 (100.00%) Marketing
2 1 (33.33%) Finance
Job Titles
1 1 (33.33%) PPC Manager
1 1 (33.33%) PPC Analyst
1 1 (33.33%) PPC Executive
1 1 (33.33%) Online Marketing Manager
1 1 (33.33%) PPC Specialist
1 1 (33.33%) Digital Producer
1 1 (33.33%) Data Analyst
1 1 (33.33%) Marketing Manager
1 1 (33.33%) Analyst
Miscellaneous
1 1 (33.33%) Social Media
Processes & Methodologies
1 3 (100.00%) SEO
2 2 (66.67%) Online Marketing
2 2 (66.67%) Analytics
3 1 (33.33%) Campaign Management
3 1 (33.33%) Web Development
3 1 (33.33%) Internet Marketing
3 1 (33.33%) Digital Marketing
3 1 (33.33%) Agile Software Development
3 1 (33.33%) Data Analysis
3 1 (33.33%) E-Commerce
Programming Languages
1 1 (33.33%) SQL
Qualifications
1 1 (33.33%) Degree
Vendors
1 1 (33.33%) Facebook
1 1 (33.33%) Yahoo!
1 1 (33.33%) Google
1 1 (33.33%) Microsoft