The first table below looks at the demand for Pay per click skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 18 June 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Scotland region.

Location
3 months to
18 Jun 2013
Same period 2012 Same period 2011
Pay per click (PPC)
Rank 159 151 139
Rank change year-on-year
-8 -12
Permanent jobs citing Pay per click 2 5 19
As % of all permanent IT jobs located in Scotland 0.061% 0.147% 0.528%
As % of the Processes & Methodologies category 0.082% 0.203% 0.684%
Number of salaries quoted 0 2 16
Average salary - £26,250 £26,750
Average salary % change year-on-year
- -1.86%
UK excluding London average salary £30,000 £28,000 £30,000
% change year-on-year
+7.14% -6.66%
All Processes & Methodologies
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2438 2469 2778
As % of all permanent IT jobs located in Scotland 73.77% 72.40% 77.23%
Number of salaries quoted 1527 1749 2017
Average salary £40,000 £40,000 £41,165
Average salary % change year-on-year
- -2.82%
90% offered a salary of more than £30,000 £27,000 £30,000
10% offered a salary of more than £57,500 £60,000 £60,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
Pay per click
UK

Pay per click
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

Scotland Pay per click Jobs Demand Trend

Pay per click
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Scotland region.

Scotland Pay per click Salary Trend

Pay per click
Top 21 Related IT Skills

For the 6 months to 18 June 2013, IT jobs across the Scotland region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 3 (100.00%) Marketing
2 2 (66.67%) SEO
3 1 (33.33%) Web Design
3 1 (33.33%) Yahoo!
3 1 (33.33%) Google
3 1 (33.33%) Business Development
3 1 (33.33%) Search Engine Marketing
3 1 (33.33%) Google Analytics
3 1 (33.33%) Internet Marketing
3 1 (33.33%) Digital Marketing
3 1 (33.33%) Online Marketing
3 1 (33.33%) Facebook
3 1 (33.33%) Twitter
3 1 (33.33%) Analytics
3 1 (33.33%) HTML
3 1 (33.33%) PHP
3 1 (33.33%) SQL
3 1 (33.33%) .NET
3 1 (33.33%) CSS
3 1 (33.33%) CRM
3 1 (33.33%) Internet

Pay per click
Top Related IT Skills by Category

For the 6 months to 18 June 2013, IT jobs across the Scotland region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Development
1 1 (33.33%) HTML
1 1 (33.33%) .NET
1 1 (33.33%) CSS
Business Applications
1 1 (33.33%) Google Analytics
Communications & Networking
1 1 (33.33%) Internet
General
1 3 (100.00%) Marketing
Job Titles
1 1 (33.33%) Developer
1 1 (33.33%) Business Developer
1 1 (33.33%) Marketing Manager
1 1 (33.33%) Online Marketing Manager
1 1 (33.33%) PPC Specialist
1 1 (33.33%) PPC Manager
1 1 (33.33%) PPC Analyst
1 1 (33.33%) PPC Executive
Processes & Methodologies
1 2 (66.67%) SEO
2 1 (33.33%) Web Design
2 1 (33.33%) Business Development
2 1 (33.33%) Search Engine Marketing
2 1 (33.33%) Internet Marketing
2 1 (33.33%) Digital Marketing
2 1 (33.33%) Online Marketing
2 1 (33.33%) Analytics
2 1 (33.33%) CRM
Programming Languages
1 1 (33.33%) PHP
1 1 (33.33%) SQL
Vendors
1 1 (33.33%) Yahoo!
1 1 (33.33%) Google
1 1 (33.33%) Facebook
1 1 (33.33%) Twitter
Falkirk, Stirlingshire
Strong knowledge of Google Analytics and paid search tools (Google Adwords, Bing adCenter, Yahoo Search Marketing) Strong communication skills. Ability to code websites, HTML, CSS, .Net, PHP and...
Search Consultancy
Salary: £22000 - £27000 per annum + benefits
Posted: 14 June 2013
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