The table below looks at the statistics for knowledge and experience of SmartFocus products and/or services in IT jobs advertised for the England region. Included is a guide to the average salaries offered in IT jobs that have cited SmartFocus over the 3 months to 20 October 2014 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within SmartFocus (formerly Emailvision).

Location
3 months to
20 Oct 2014
Same period 2013 Same period 2012
SmartFocus
Rank 854 842 889
Rank change year-on-year
-12 +47
Permanent jobs citing SmartFocus 22 20 5
As % of all permanent IT jobs located in England 0.021% 0.020% 0.005%
As % of the Vendors category 0.043% 0.042% 0.010%
Number of salaries quoted 19 19 5
Average salary £32,500 £35,000 £32,500
Average salary % change year-on-year
-7.14% +7.69%
90% offered a salary of more than £21,900 £27,500 £29,100
10% offered a salary of more than £38,000 £45,000 £36,500
UK excluding London average salary £32,500 £35,000 £31,500
% change year-on-year
-7.14% +11.11%
SmartFocus
UK

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised in the England region.

Vendors Category
England
Permanent IT job ads with a match in the
Vendors category
50710 47581 51414
As % of all permanent IT jobs located in England 47.46% 47.09% 47.31%
Number of salaries quoted 40843 39463 43305
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £27,500 £27,500
10% offered a salary of more than £70,000 £70,000 £70,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%

SmartFocus
Jobs Demand Trend in England

This chart provides a 3-month moving total of permanent IT jobs citing SmartFocus across the England region as a proportion of the total demand within the Vendors category.

SmartFocus Jobs Demand Trend in England

SmartFocus
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SmartFocus across the England region.

SmartFocus Salary Trend in England

SmartFocus
Salary Histogram in England

This chart provides a salary histogram for IT jobs citing SmartFocus across the England region over the 3 months to 20 October 2014.

SmartFocus Salary Histogram in England

SmartFocus
Job Locations in England

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SmartFocus within the England region over the 3 months to 20 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
South West -24 7 £32,500 -5.79%
London +12 6 £32,500 - 1
North West -15 5 £22,000 -48.23% 1
South East -2 1 - - 1
East of England -23 1 £37,500 +15.38%
SmartFocus
UK

SmartFocus
Top 30 Related IT Skills in England

For the 6 months to 20 October 2014, IT jobs across the England region citing SmartFocus also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SmartFocus.

1 35 (85.37%) Marketing
2 27 (65.85%) Analytics
3 18 (43.90%) SQL
4 16 (39.02%) FastStats
5 15 (36.59%) Digital Marketing
5 15 (36.59%) SQL Server
6 14 (34.15%) Analytical Skills
7 13 (31.71%) Email Marketing
8 12 (29.27%) Project Management
8 12 (29.27%) Alterian
8 12 (29.27%) SPSS
9 11 (26.83%) SAS
9 11 (26.83%) HTML
10 10 (24.39%) Data Analysis
10 10 (24.39%) CSS
10 10 (24.39%) Business Intelligence
10 10 (24.39%) Relational Database
11 9 (21.95%) Statistical Analysis
11 9 (21.95%) Statistics
11 9 (21.95%) CHAID
11 9 (21.95%) CRM
12 8 (19.51%) Minitab
12 8 (19.51%) Agile Software Development
12 8 (19.51%) Campaign Management
12 8 (19.51%) Statistical Modelling
13 7 (17.07%) Neolane
13 7 (17.07%) Pure360
13 7 (17.07%) Unica
13 7 (17.07%) QA
13 7 (17.07%) Content Management

SmartFocus
Top Related IT Skills in England by Category

For the 6 months to 20 October 2014, IT jobs across the England region citing SmartFocus also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SmartFocus. Up to 20 skills are shown per category.

Application Platforms
1 11 (26.83%) SAS
2 5 (12.20%) Lync
3 4 (9.76%) CMS
Applications
1 16 (39.02%) FastStats
2 12 (29.27%) SPSS
3 5 (12.20%) MS PowerPoint
3 5 (12.20%) MS Office
3 5 (12.20%) MS Excel
4 1 (2.44%) Adobe Creative Suite
Business Applications
1 6 (14.63%) Dynamics CRM
2 3 (7.32%) SAP InfiniteInsight
2 3 (7.32%) Dynamics NAV
3 1 (2.44%) Google Analytics
Cloud Services
1 7 (17.07%) Pure360
2 5 (12.20%) CheetahMail
Communications & Networking
1 2 (4.88%) FTP
Database & Business Intelligence
1 15 (36.59%) SQL Server
2 10 (24.39%) Relational Database
3 3 (7.32%) Data Warehouse
3 3 (7.32%) Data Mining
3 3 (7.32%) Essbase
4 2 (4.88%) SQL Server Reporting Services
4 2 (4.88%) SQL Server Integration Services
4 2 (4.88%) Oracle OLAP
4 2 (4.88%) OLAP
General
1 35 (85.37%) Marketing
2 2 (4.88%) Retail
3 1 (2.44%) Finance
Job Titles
1 14 (34.15%) Analyst
2 11 (26.83%) Consultant
3 9 (21.95%) Insight Analyst
4 6 (14.63%) Business Analyst
5 5 (12.20%) DBA
5 5 (12.20%) Technical Consultant
5 5 (12.20%) SQL DBA
6 4 (9.76%) Data Analyst
6 4 (9.76%) Architect
6 4 (9.76%) Project Consultant
7 2 (4.88%) Marketing Consultant
7 2 (4.88%) Business Intelligence Developer
7 2 (4.88%) Campaign Manager
7 2 (4.88%) CRM Analyst
7 2 (4.88%) Project Manager
7 2 (4.88%) Developer
7 2 (4.88%) Business Consultant
7 2 (4.88%) Senior Analyst
7 2 (4.88%) Senior Data Analyst
8 1 (2.44%) Marketing Manager
Libraries, Frameworks & Software Standards
1 11 (26.83%) HTML
2 10 (24.39%) CSS
3 5 (12.20%) SOAP
3 5 (12.20%) XML
3 5 (12.20%) XHTML
3 5 (12.20%) HTML5
4 3 (7.32%) .NET
Miscellaneous
1 14 (34.15%) Analytical Skills
2 9 (21.95%) Statistics
3 7 (17.07%) Replication
4 5 (12.20%) Mathematics
5 2 (4.88%) Digital Media
Operating Systems
1 1 (2.44%) UNIX
Processes & Methodologies
1 27 (65.85%) Analytics
2 15 (36.59%) Digital Marketing
3 13 (31.71%) Email Marketing
4 12 (29.27%) Project Management
5 10 (24.39%) Data Analysis
5 10 (24.39%) Business Intelligence
6 9 (21.95%) CRM
6 9 (21.95%) CHAID
6 9 (21.95%) Statistical Analysis
7 8 (19.51%) Statistical Modelling
7 8 (19.51%) Agile Software Development
7 8 (19.51%) Campaign Management
8 7 (17.07%) Content Management
9 5 (12.20%) Data Analytics
9 5 (12.20%) Predictive Modelling
9 5 (12.20%) Electronic Design Automation
9 5 (12.20%) Cluster Analysis
10 4 (9.76%) Logistic Regression
10 4 (9.76%) Mentoring
11 3 (7.32%) Propensity Modelling
Programming Languages
1 18 (43.90%) SQL
2 7 (17.07%) T-SQL
3 6 (14.63%) JavaScript
4 3 (7.32%) C
4 3 (7.32%) Java
4 3 (7.32%) R
5 2 (4.88%) Python
5 2 (4.88%) Perl
Qualifications
1 5 (12.20%) Degree
Quality Assurance & Compliance
1 7 (17.07%) QA
2 4 (9.76%) SLA
Vendors
1 12 (29.27%) Alterian
2 8 (19.51%) Minitab
3 7 (17.07%) Unica
3 7 (17.07%) Neolane
4 6 (14.63%) Microsoft
5 5 (12.20%) Oracle
5 5 (12.20%) Lyris
6 3 (7.32%) hybris
7 2 (4.88%) Business Objects
7 2 (4.88%) Teradata
8 1 (2.44%) Google
8 1 (2.44%) Adobe
8 1 (2.44%) ExactTarget
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