The first table below looks at the demand for knowledge and experience of SmartFocus products and/or services in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited SmartFocus over the 3 months to 24 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all Vendors currently tracked.

The figures below represent the IT job market in general and are NOT representative of salaries within SmartFocus (formerly Emailvision).

Location
3 months to
24 Apr 2014
Same period 2013 Same period 2012
SmartFocus
Rank 881 879 895
Rank change year-on-year
-2 +16
Permanent jobs citing SmartFocus 22 12 12
As % of all permanent IT jobs located in the UK 0.018% 0.011% 0.010%
As % of the Vendors category 0.039% 0.022% 0.020%
Number of salaries quoted 18 9 12
Average salary £32,500 £55,000 £40,000
Average salary % change year-on-year
-40.90% +37.50%
90% offered a salary of more than £29,100 £35,000 £37,500
10% offered a salary of more than £47,500 £55,000 £42,250
UK excluding London average salary £30,000 £55,000 £40,000
% change year-on-year
-45.45% +37.50%
Vendors Category
UK
Permanent IT job ads with a match in the
Vendors category
56045 53897 59631
As % of all permanent IT jobs located in the UK 47.10% 48.79% 47.83%
Number of salaries quoted 44884 43911 50297
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £27,500 £28,000
10% offered a salary of more than £70,000 £70,000 £70,000
UK excluding London average salary £40,000 £40,000 £40,000

SmartFocus
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing SmartFocus within the UK as a proportion of the total demand within the Vendors category.

SmartFocus Jobs Demand Trend in the UK

SmartFocus
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SmartFocus within the UK.

SmartFocus Salary Trend in the UK

SmartFocus
Salary Histogram

This chart provides a salary histogram for IT jobs citing SmartFocus over the 3 months to 24 April 2014 within the UK.

SmartFocus Salary Histogram in the UK

SmartFocus
Top 13 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SmartFocus within the UK over the 3 months to 24 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Find
Job
Vacancies
England -26 17 £42,500 -22.72%
London -34 9 £42,500 -
Edinburgh - 5 £30,000 -
North West - 5 £21,000 -
Scotland - 5 £30,000 -
Manchester - 4 - -
South West -5 2 £32,500 -7.14%
Bristol - 2 £32,500 -
South East -16 1 £30,000 -45.45%
Guildford - 1 £30,000 -
Cheshire - 1 £21,000 -
Surrey - 1 £30,000 -
City of London - 1 £42,500 -

SmartFocus
Top 30 Related IT Skills

For the 6 months to 24 April 2014, IT jobs within the UK citing SmartFocus also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SmartFocus.

1 26 (72.22%) Marketing
2 21 (58.33%) Alterian
3 18 (50.00%) SQL
4 15 (41.67%) Analytics
5 14 (38.89%) SAS
6 13 (36.11%) Campaign Analysis
7 10 (27.78%) Campaign Management
7 10 (27.78%) Customer Analysis
8 9 (25.00%) FastStats
8 9 (25.00%) Unica
8 9 (25.00%) Customer Analytics
8 9 (25.00%) Customer Insight
8 9 (25.00%) SQL Server
8 9 (25.00%) Retail
9 8 (22.22%) CRM
9 8 (22.22%) Neolane
9 8 (22.22%) Relational Database
10 7 (19.44%) HTML
11 4 (11.11%) MS Office
11 4 (11.11%) Dreamweaver
11 4 (11.11%) Adobe
11 4 (11.11%) .NET
11 4 (11.11%) Oracle
11 4 (11.11%) Project Management
12 3 (8.33%) Essbase
12 3 (8.33%) Agile Software Development
12 3 (8.33%) Finance
12 3 (8.33%) ERP
12 3 (8.33%) Java
12 3 (8.33%) C

SmartFocus
Top Related IT Skills by Category

For the 6 months to 24 April 2014, IT jobs within the UK citing SmartFocus also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SmartFocus. Up to 20 skills are shown per category.

Application Platforms
1 14 (38.89%) SAS
Applications
1 9 (25.00%) FastStats
2 4 (11.11%) MS Office
3 2 (5.56%) SPSS
4 1 (2.78%) MS Excel
4 1 (2.78%) MS Visio
Business Applications
1 3 (8.33%) Dynamics NAV
1 3 (8.33%) Dynamics CRM
2 1 (2.78%) Google Analytics
Cloud Services
1 1 (2.78%) SaaS
Database & Business Intelligence
1 9 (25.00%) SQL Server
2 8 (22.22%) Relational Database
3 3 (8.33%) Essbase
3 3 (8.33%) SQL Server Integration Services
4 2 (5.56%) SQL Server Reporting Services
5 1 (2.78%) OLAP
5 1 (2.78%) Crystal Reports
5 1 (2.78%) SQL Server 2012
Development Applications
1 4 (11.11%) Dreamweaver
General
1 26 (72.22%) Marketing
2 9 (25.00%) Retail
3 3 (8.33%) Finance
4 1 (2.78%) Games
Job Titles
1 22 (61.11%) Analyst
2 7 (19.44%) Campaign Analyst
3 6 (16.67%) Marketing Analyst
3 6 (16.67%) MI Analyst
4 4 (11.11%) Designer
4 4 (11.11%) Email Designer
4 4 (11.11%) Data Analyst
5 3 (8.33%) SQL DBA
5 3 (8.33%) Business Analyst
5 3 (8.33%) DBA
6 2 (5.56%) Senior Analyst
6 2 (5.56%) Technical Consultant
6 2 (5.56%) Developer
6 2 (5.56%) Consultant
6 2 (5.56%) SQL Developer
7 1 (2.78%) Senior Data Analyst
7 1 (2.78%) Statistical Analyst
7 1 (2.78%) Database Developer
7 1 (2.78%) Business Intelligence Developer
7 1 (2.78%) ERP Project Manager
Libraries, Frameworks & Software Standards
1 7 (19.44%) HTML
2 4 (11.11%) .NET
3 2 (5.56%) HTML5
3 2 (5.56%) CSS
3 2 (5.56%) SOAP
3 2 (5.56%) XML
3 2 (5.56%) XHTML
Miscellaneous
1 2 (5.56%) Replication
2 1 (2.78%) Mathematics
Processes & Methodologies
1 15 (41.67%) Analytics
2 13 (36.11%) Campaign Analysis
3 10 (27.78%) Campaign Management
3 10 (27.78%) Customer Analysis
4 9 (25.00%) Customer Analytics
4 9 (25.00%) Customer Insight
5 8 (22.22%) CRM
6 4 (11.11%) Project Management
7 3 (8.33%) Agile Software Development
7 3 (8.33%) ERP
7 3 (8.33%) Digital Marketing
7 3 (8.33%) Predictive Modelling
7 3 (8.33%) Waterfall
8 2 (5.56%) Business Analysis
8 2 (5.56%) Problem Management
8 2 (5.56%) Email Marketing
8 2 (5.56%) User Acceptance Testing
8 2 (5.56%) Data Analytics
8 2 (5.56%) User Stories
8 2 (5.56%) Business Intelligence
Programming Languages
1 18 (50.00%) SQL
2 3 (8.33%) Java
2 3 (8.33%) C
3 2 (5.56%) JavaScript
4 1 (2.78%) PHP
4 1 (2.78%) Delphi
4 1 (2.78%) T-SQL
4 1 (2.78%) VB
Quality Assurance & Compliance
1 2 (5.56%) QA
Vendors
1 21 (58.33%) Alterian
2 9 (25.00%) Unica
3 8 (22.22%) Neolane
4 4 (11.11%) Adobe
4 4 (11.11%) Oracle
5 3 (8.33%) hybris
6 2 (5.56%) Aprimo
7 1 (2.78%) Minitab
7 1 (2.78%) Siebel
7 1 (2.78%) Microsoft
7 1 (2.78%) Mapinfo
7 1 (2.78%) Business Objects
7 1 (2.78%) Maxymiser
7 1 (2.78%) Eloqua
7 1 (2.78%) Google
7 1 (2.78%) Coremetrics
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