The table below looks at the statistics for SmartFocus skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited SmartFocus over the 3 months to 12 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
12 Feb 2016
Same period 2015 Same period 2014
SmartFocus (formerly Emailvision)
Rank 920 932 922
Rank change year-on-year
+12 -10
Permanent jobs citing SmartFocus 15 5 15
As % of all permanent IT jobs located in the UK 0.015% 0.005% 0.014%
As % of the Cloud Services category 0.14% 0.061% 0.25%
Number of salaries quoted 11 3 12
Average salary £40,000 £55,000 £30,000
Average salary % change year-on-year
-27.27% +83.33%
UK excluding London average salary £40,000 £56,500 £30,000
% change year-on-year
-29.20% +88.33%

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised across the UK.

Cloud Services Category
UK
Permanent IT job ads with a match in the
Cloud Services category
10550 8205 5931
As % of all permanent IT jobs located in the UK 10.42% 7.71% 5.64%
Number of salaries quoted 8888 6674 4802
Average salary £50,000 £50,000 £50,000
90% offered a salary of more than £31,500 £30,000 £31,500
10% offered a salary of more than £80,000 £70,000 £75,000
UK excluding London average salary £45,000 £45,000 £44,000
% change year-on-year
- +2.27%

SmartFocus
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing SmartFocus within the UK as a proportion of the total demand within the Cloud Services category.

SmartFocus Jobs Demand Trend in the UK

SmartFocus
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SmartFocus within the UK.

SmartFocus Salary Trend in the UK

SmartFocus
Salary Histogram

This chart provides a salary histogram for IT jobs citing SmartFocus over the 3 months to 12 February 2016 within the UK.

SmartFocus Salary Histogram in the UK

SmartFocus
Top 11 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SmartFocus within the UK over the 3 months to 12 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +32 15 £40,000 -27.27%
Berkshire - 8 £40,000 -
South East - 8 £40,000 -
Maidenhead - 7 £40,000 -
London +10 4 - -
South West -10 2 £27,500 -51.32%
Bristol - 2 £27,500 -
North West - 1 £19,000 -
Warrington - 1 £19,000 -
Cheshire - 1 £19,000 -
Slough - 1 £55,000 -

SmartFocus
Top 30 Related IT Skills

For the 6 months to 12 February 2016, IT jobs within the UK citing SmartFocus also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SmartFocus.

1 15 (100.00%) Marketing
2 9 (60.00%) Email Marketing
2 9 (60.00%) Digital Marketing
2 9 (60.00%) Adobe Campaign
3 7 (46.67%) Marketo
3 7 (46.67%) Salesforce Marketing Cloud
4 6 (40.00%) Statistical Modelling
5 5 (33.33%) Data Analytics
5 5 (33.33%) Analytics
5 5 (33.33%) Campaign Analysis
5 5 (33.33%) Propensity Modelling
5 5 (33.33%) Customer Segmentation
5 5 (33.33%) Business Intelligence
5 5 (33.33%) VBA
5 5 (33.33%) Cognos
5 5 (33.33%) Web Analytics
5 5 (33.33%) Adobe
6 4 (26.67%) SQL
6 4 (26.67%) FMCG
7 3 (20.00%) FastStats
7 3 (20.00%) T-SQL
7 3 (20.00%) SQL Server
7 3 (20.00%) Microsoft
8 2 (13.33%) CRM
8 2 (13.33%) IBM
8 2 (13.33%) SQL Server Reporting Services
8 2 (13.33%) SQL Server Integration Services
8 2 (13.33%) Unica
8 2 (13.33%) Direct Marketing
8 2 (13.33%) SQL Server Analysis Services

SmartFocus
Top Related IT Skills by Category

For the 6 months to 12 February 2016, IT jobs within the UK citing SmartFocus also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SmartFocus. Up to 20 skills are shown per category.

Application Platforms
1 1 (6.67%) SAS
1 1 (6.67%) Skype for Business
Applications
1 1 (6.67%) MS Excel
1 1 (6.67%) MS Office
1 1 (6.67%) MS PowerPoint
1 1 (6.67%) SPSS
Business Applications
1 9 (60.00%) Adobe Campaign
2 3 (20.00%) FastStats
3 2 (13.33%) Unica
Cloud Services
1 2 (13.33%) CheetahMail
1 2 (13.33%) Pure360
1 2 (13.33%) Silverpop
Database & Business Intelligence
1 3 (20.00%) SQL Server
2 2 (13.33%) SQL Server Analysis Services
2 2 (13.33%) SQL Server Integration Services
2 2 (13.33%) SQL Server Reporting Services
Development Applications
1 2 (13.33%) SQL Server Management Studio (SSMS)
General
1 15 (100.00%) Marketing
2 1 (6.67%) Finance
Job Titles
1 7 (46.67%) Email Marketing Manager
1 7 (46.67%) Marketing Manager
2 6 (40.00%) Analyst
3 5 (33.33%) Data Analyst
4 4 (26.67%) Business Data Analyst
4 4 (26.67%) Excel Analyst
4 4 (26.67%) FMCG Analyst
5 2 (13.33%) Campaign Manager
5 2 (13.33%) Campaign Planner
5 2 (13.33%) CRM Campaign Manager
5 2 (13.33%) CRM Manager
5 2 (13.33%) Data Manager
5 2 (13.33%) Insight Analyst
6 1 (6.67%) Data Insight Analyst
6 1 (6.67%) Insight Data Analyst
6 1 (6.67%) Marketing Analyst
6 1 (6.67%) Marketing Insight Analyst
Miscellaneous
1 4 (26.67%) FMCG
2 2 (13.33%) Analytical Skills
3 1 (6.67%) Management Information System
3 1 (6.67%) Mathematics
3 1 (6.67%) Statistics
Processes & Methodologies
1 9 (60.00%) Digital Marketing
1 9 (60.00%) Email Marketing
2 6 (40.00%) Statistical Modelling
3 5 (33.33%) Analytics
3 5 (33.33%) Business Intelligence
3 5 (33.33%) Campaign Analysis
3 5 (33.33%) Customer Segmentation
3 5 (33.33%) Data Analytics
3 5 (33.33%) Propensity Modelling
3 5 (33.33%) Web Analytics
4 2 (13.33%) Campaign Management
4 2 (13.33%) CRM
4 2 (13.33%) Direct Marketing
5 1 (6.67%) CHAID
5 1 (6.67%) Cluster Analysis
5 1 (6.67%) Data Analysis
5 1 (6.67%) Data Management
5 1 (6.67%) Data Protection
5 1 (6.67%) Predictive Modelling
5 1 (6.67%) Statistical Analysis
Programming Languages
1 5 (33.33%) VBA
2 4 (26.67%) SQL
3 3 (20.00%) T-SQL
Qualifications
1 1 (6.67%) Degree
Vendors
1 7 (46.67%) Marketo
1 7 (46.67%) Salesforce Marketing Cloud
2 5 (33.33%) Adobe
2 5 (33.33%) Cognos
3 3 (20.00%) Microsoft
4 2 (13.33%) Alterian
4 2 (13.33%) Apteco
4 2 (13.33%) IBM
5 1 (6.67%) Minitab
5 1 (6.67%) Oracle