The table below looks at the statistics for SmartFocus skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited SmartFocus over the 3 months to 3 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
3 May 2016
Same period 2015 Same period 2014
SmartFocus (formerly Emailvision)
Rank 939 968 989
Rank change year-on-year
+29 +21
Permanent jobs citing SmartFocus 5 5 22
As % of all permanent IT jobs located in the UK 0.005% 0.005% 0.018%
As % of the Cloud Services category 0.043% 0.055% 0.30%
Number of salaries quoted 5 3 19
Median salary £27,500 £22,500 £32,500
Median salary % change year-on-year
+22.22% -30.76%
90% offered a salary of more than £22,400 £19,300 £29,400
10% offered a salary of more than £78,000 £35,300 £47,500
UK excluding London median salary £27,500 £20,500 £30,000
% change year-on-year
+34.14% -31.66%

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised across the UK.

Cloud Services Category
UK
Permanent IT job ads with a match in the
Cloud Services category
11548 9129 7278
As % of all permanent IT jobs located in the UK 11.23% 8.27% 6.01%
Number of salaries quoted 9721 7303 5992
Median salary £52,500 £50,000 £48,750
Median salary % change year-on-year
+5.00% +2.56%
90% offered a salary of more than £32,500 £30,000 £30,000
10% offered a salary of more than £80,000 £70,000 £72,500
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

SmartFocus
Jobs Demand Trend

The demand trend of job ads citing SmartFocus as a proportion of all IT jobs with a match in the Cloud Services category.

SmartFocus Jobs Demand Trend in the UK

SmartFocus
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SmartFocus within the UK.

SmartFocus Salary Trend in the UK

SmartFocus
Salary Histogram

This chart provides a salary histogram for IT jobs citing SmartFocus over the 3 months to 3 May 2016 within the UK.

SmartFocus Salary Histogram in the UK

SmartFocus
Top 7 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SmartFocus within the UK over the 3 months to 3 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +21 5 £27,500 +22.22%
London +6 2 £77,500 +101.29%
Bristol - 2 £27,500 -
South West - 2 £27,500 -
Cheshire +27 1 £19,000 -7.31%
North West +26 1 £19,000 -7.31%
Warrington +12 1 £19,000 -7.31%

SmartFocus
Top 30 Related IT Skills

For the 6 months to 3 May 2016, IT jobs citing SmartFocus also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for SmartFocus.

1 17 (100.00%) Marketing
2 11 (64.71%) Adobe Campaign
3 9 (52.94%) Email Marketing
3 9 (52.94%) Digital Marketing
4 7 (41.18%) Adobe
4 7 (41.18%) Marketo
4 7 (41.18%) Salesforce Marketing Cloud
5 6 (35.29%) Statistical Modelling
6 5 (29.41%) Web Analytics
6 5 (29.41%) Business Intelligence
6 5 (29.41%) VBA
6 5 (29.41%) Cognos
6 5 (29.41%) Data Analytics
6 5 (29.41%) Analytics
6 5 (29.41%) Campaign Analysis
6 5 (29.41%) Propensity Modelling
6 5 (29.41%) Customer Segmentation
7 4 (23.53%) Campaign Management
7 4 (23.53%) Alterian
7 4 (23.53%) FMCG
7 4 (23.53%) SQL
7 4 (23.53%) IBM
7 4 (23.53%) Apteco
8 3 (17.65%) Microsoft
8 3 (17.65%) CRM
8 3 (17.65%) T-SQL
8 3 (17.65%) SAS
8 3 (17.65%) SQL Server
8 3 (17.65%) FastStats
8 3 (17.65%) Unica

SmartFocus
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (17.65%) SAS
2 1 (5.88%) Skype for Business
Applications
1 1 (5.88%) MS Excel
1 1 (5.88%) MS Office
1 1 (5.88%) MS PowerPoint
1 1 (5.88%) SPSS
Business Applications
1 11 (64.71%) Adobe Campaign
2 3 (17.65%) FastStats
2 3 (17.65%) Unica
Cloud Services
1 2 (11.76%) CheetahMail
1 2 (11.76%) Pure360
1 2 (11.76%) Silverpop
Database & Business Intelligence
1 3 (17.65%) SQL Server
2 2 (11.76%) SQL Server Analysis Services
2 2 (11.76%) SQL Server Integration Services
2 2 (11.76%) SQL Server Reporting Services
Development Applications
1 2 (11.76%) SQL Server Management Studio (SSMS)
General
1 17 (100.00%) Marketing
2 2 (11.76%) Finance
Job Titles
1 8 (47.06%) Marketing Manager
2 7 (41.18%) Email Marketing Manager
3 6 (35.29%) Analyst
4 5 (29.41%) Data Analyst
5 4 (23.53%) Business Data Analyst
5 4 (23.53%) Excel Analyst
5 4 (23.53%) FMCG Analyst
6 3 (17.65%) CRM Manager
7 2 (11.76%) Campaign Manager
7 2 (11.76%) Campaign Planner
7 2 (11.76%) CRM Campaign Manager
7 2 (11.76%) Data Manager
7 2 (11.76%) Insight Analyst
7 2 (11.76%) Project Manager
7 2 (11.76%) Senior Manager
7 2 (11.76%) Senior Project Manager
8 1 (5.88%) CRM Project Manager
8 1 (5.88%) Data Insight Analyst
8 1 (5.88%) Marketing Analyst
8 1 (5.88%) Marketing Project Manager
Miscellaneous
1 4 (23.53%) FMCG
2 2 (11.76%) Analytical Skills
3 1 (5.88%) Management Information System
3 1 (5.88%) Mathematics
3 1 (5.88%) Statistics
Processes & Methodologies
1 9 (52.94%) Digital Marketing
1 9 (52.94%) Email Marketing
2 6 (35.29%) Statistical Modelling
3 5 (29.41%) Analytics
3 5 (29.41%) Business Intelligence
3 5 (29.41%) Campaign Analysis
3 5 (29.41%) Customer Segmentation
3 5 (29.41%) Data Analytics
3 5 (29.41%) Propensity Modelling
3 5 (29.41%) Web Analytics
4 4 (23.53%) Campaign Management
5 3 (17.65%) CRM
6 2 (11.76%) Data Management
6 2 (11.76%) Direct Marketing
6 2 (11.76%) Marketing Automation
7 1 (5.88%) CHAID
7 1 (5.88%) Cluster Analysis
7 1 (5.88%) Data Analysis
7 1 (5.88%) Exploratory Data Analysis
7 1 (5.88%) Statistical Analysis
Programming Languages
1 5 (29.41%) VBA
2 4 (23.53%) SQL
3 3 (17.65%) T-SQL
Qualifications
1 1 (5.88%) Degree
Vendors
1 7 (41.18%) Adobe
1 7 (41.18%) Marketo
1 7 (41.18%) Salesforce Marketing Cloud
2 5 (29.41%) Cognos
3 4 (23.53%) Alterian
3 4 (23.53%) Apteco
3 4 (23.53%) IBM
4 3 (17.65%) Microsoft
5 1 (5.88%) Minitab
5 1 (5.88%) Oracle