The table below looks at the statistics for Market Research skills in IT jobs advertised for the Hampshire region. Included is a guide to the average salaries offered in IT jobs that have cited Market Research over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Market Research
Rank 194 180 196
Rank change year-on-year
-14 +16
Permanent jobs citing Market Research 2 9 4
As % of all permanent IT jobs located in Hampshire 0.050% 0.24% 0.095%
As % of the Processes & Methodologies category 0.061% 0.30% 0.12%
Number of salaries quoted 0 9 3
Average salary - £30,000 £46,000
Average salary % change year-on-year
- -34.78%
UK excluding London average salary £32,500 £39,500 £47,500
% change year-on-year
-17.72% -16.84%
Market Research
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Hampshire region.

Processes & Methodologies Category
Hampshire
Permanent IT job ads with a match in the
Processes & Methodologies category
3277 3014 3320
As % of all permanent IT jobs located in Hampshire 82.01% 78.86% 78.93%
Number of salaries quoted 2682 2561 2838
Average salary £42,500 £42,500 £41,000
Average salary % change year-on-year
- +3.65%
90% offered a salary of more than £28,500 £27,500 £29,500
10% offered a salary of more than £65,000 £60,000 £67,500
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Market Research
Jobs Demand Trend in Hampshire

This chart provides a 3-month moving total of permanent IT jobs citing Market Research across the Hampshire region as a proportion of the total demand within the Processes & Methodologies category.

Market Research Jobs Demand Trend in Hampshire

Market Research
Salary Trend in Hampshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Market Research across the Hampshire region.

Market Research Salary Trend in Hampshire

Market Research
Top 18 Related IT Skills in Hampshire

For the 6 months to 19 September 2014, IT jobs across the Hampshire region citing Market Research also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Market Research.

1 2 (100.00%) Analytics
1 2 (100.00%) User Experience
2 1 (50.00%) Analytical Skills
2 1 (50.00%) MS Office
2 1 (50.00%) MS Excel
2 1 (50.00%) E-Commerce
2 1 (50.00%) Business Intelligence
2 1 (50.00%) Microsoft
2 1 (50.00%) Adobe
2 1 (50.00%) WebTrends
2 1 (50.00%) SEO
2 1 (50.00%) Web Analytics
2 1 (50.00%) Omniture
2 1 (50.00%) Pay per click
2 1 (50.00%) Marketing
2 1 (50.00%) Search Engine Marketing
2 1 (50.00%) QlikView
2 1 (50.00%) Usability Testing

Market Research
Top Related IT Skills in Hampshire by Category

For the 6 months to 19 September 2014, IT jobs across the Hampshire region citing Market Research also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Market Research. Up to 20 skills are shown per category.

Applications
1 1 (50.00%) MS Office
1 1 (50.00%) MS Excel
Business Applications
1 1 (50.00%) WebTrends
Database & Business Intelligence
1 1 (50.00%) QlikView
General
1 1 (50.00%) Marketing
Job Titles
1 1 (50.00%) Analyst
1 1 (50.00%) Senior Manager
1 1 (50.00%) Web Analyst
1 1 (50.00%) Web Analytics Analyst
1 1 (50.00%) Insight Analyst
Miscellaneous
1 2 (100.00%) User Experience
2 1 (50.00%) Analytical Skills
Processes & Methodologies
1 2 (100.00%) Analytics
2 1 (50.00%) E-Commerce
2 1 (50.00%) Business Intelligence
2 1 (50.00%) SEO
2 1 (50.00%) Web Analytics
2 1 (50.00%) Pay per click
2 1 (50.00%) Search Engine Marketing
2 1 (50.00%) Usability Testing
Vendors
1 1 (50.00%) Microsoft
1 1 (50.00%) Adobe
1 1 (50.00%) Omniture