The first table below looks at the demand for Online Marketing skills in IT jobs advertised for the Hampshire region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 22 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Hampshire region.

Location
3 months to
22 May 2013
Same period 2012 Same period 2011
Online Marketing
Rank 162 165 158
Rank change year-on-year
+3 -7
Permanent jobs citing Online Marketing 14 17 9
As % of all permanent IT jobs located in Hampshire 0.406% 0.437% 0.253%
As % of the Processes & Methodologies category 0.534% 0.570% 0.350%
Number of salaries quoted 13 17 9
Average salary £27,500 £27,500 £24,000
Average salary % change year-on-year
- +14.58%
90% offered a salary of more than £22,500 £27,000 £21,500
10% offered a salary of more than £35,000 £43,000 £34,100
UK excluding London average salary £31,500 £30,000 £30,000
% change year-on-year
+5.00% -
All Processes & Methodologies
Hampshire
Permanent IT job ads with a match in the
Processes & Methodologies category
2623 2980 2568
As % of all permanent IT jobs located in Hampshire 76.01% 76.59% 72.20%
Number of salaries quoted 2210 2579 2162
Average salary £42,500 £42,500 £40,000
Average salary % change year-on-year
- +6.25%
90% offered a salary of more than £27,500 £29,500 £27,500
10% offered a salary of more than £65,000 £62,500 £62,500
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
Online Marketing
South East

Online Marketing
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the Hampshire region as a proportion of the total demand within the Processes & Methodologies category.

Hampshire Online Marketing Jobs Demand Trend

Online Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the Hampshire region.

Hampshire Online Marketing Salary Trend

Online Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Online Marketing across the Hampshire region over the 3 months to 22 May 2013.

Hampshire Online Marketing Salary Histogram

Online Marketing
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Online Marketing within the Hampshire region over the 3 months to 22 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Basingstoke - 11 £25,250 -
Portsmouth -5 2 £30,750 +13.88%
Southampton +4 1 £31,500 +14.54%
Online Marketing
South East

Online Marketing
Top 30 Related IT Skills

For the 6 months to 22 May 2013, IT jobs across the Hampshire region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 32 (100.00%) Marketing
2 20 (62.50%) HTML
3 19 (59.38%) SEO
4 17 (53.13%) Internet
4 17 (53.13%) Google
5 16 (50.00%) Photoshop
6 15 (46.88%) CMS
6 15 (46.88%) Google Analytics
6 15 (46.88%) Analytics
7 14 (43.75%) Pay per click
7 14 (43.75%) CSS
7 14 (43.75%) JavaScript
8 12 (37.50%) PHP
8 12 (37.50%) Adobe
9 11 (34.38%) MS Excel
9 11 (34.38%) Content Management
10 10 (31.25%) HTML5
10 10 (31.25%) CSS3
11 9 (28.13%) W3C
12 8 (25.00%) Fireworks
12 8 (25.00%) Legal
12 8 (25.00%) Adobe Illustrator
12 8 (25.00%) Web Development
12 8 (25.00%) PHP5
12 8 (25.00%) jQuery
12 8 (25.00%) New Media
12 8 (25.00%) Website Architecture
12 8 (25.00%) Usability Testing
13 7 (21.88%) Data Protection
13 7 (21.88%) Copywriting

Online Marketing
Top Related IT Skills by Category

For the 6 months to 22 May 2013, IT jobs across the Hampshire region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Development
1 20 (62.50%) HTML
2 14 (43.75%) CSS
3 10 (31.25%) HTML5
3 10 (31.25%) CSS3
4 8 (25.00%) jQuery
5 6 (18.75%) XHTML
6 5 (15.63%) Twitter Bootstrap
6 5 (15.63%) Ajax
7 4 (12.50%) ASP
8 3 (9.375%) CodeIgniter
9 1 (3.125%) FBML
9 1 (3.125%) Symfony
9 1 (3.125%) CakePHP
9 1 (3.125%) Google Maps API
9 1 (3.125%) RESTful
Application Platforms
1 15 (46.88%) CMS
2 3 (9.375%) ExpressionEngine
3 2 (6.250%) Apache
Applications
1 16 (50.00%) Photoshop
2 11 (34.38%) MS Excel
3 8 (25.00%) Fireworks
3 8 (25.00%) Adobe Illustrator
Business Applications
1 15 (46.88%) Google Analytics
Communications & Networking
1 17 (53.13%) Internet
Database & Business Intelligence
1 3 (9.375%) MySQL
Development Applications
1 6 (18.75%) Git (software)
1 6 (18.75%) Subversion
General
1 32 (100.00%) Marketing
2 8 (25.00%) Legal
3 4 (12.50%) Advertising
4 1 (3.125%) Publishing
Job Titles
1 10 (31.25%) Developer
2 9 (28.13%) Web Developer
3 8 (25.00%) Web Editor
4 7 (21.88%) Front-End Developer
5 6 (18.75%) Front-End Web Developer
6 4 (12.50%) Marketing Executive
6 4 (12.50%) Delivery Manager
6 4 (12.50%) Search Manager
6 4 (12.50%) Campaign Delivery Manager
6 4 (12.50%) Campaign Manager
6 4 (12.50%) Digital Marketing Executive
7 2 (6.250%) PPC Specialist
7 2 (6.250%) Senior Web Developer
7 2 (6.250%) PHP Developer
7 2 (6.250%) PHP Web Developer
7 2 (6.250%) Consultant
7 2 (6.250%) Senior Developer
7 2 (6.250%) PPC Manager
7 2 (6.250%) PPC Analyst
7 2 (6.250%) PPC Executive
Miscellaneous
1 9 (28.13%) W3C
2 8 (25.00%) New Media
3 7 (21.88%) Copywriting
4 5 (15.63%) Social Media
5 2 (6.250%) Graphic Design
Operating Systems
1 2 (6.250%) Windows
1 2 (6.250%) Linux
2 1 (3.125%) UNIX
Processes & Methodologies
1 19 (59.38%) SEO
2 15 (46.88%) Analytics
3 14 (43.75%) Pay per click
4 11 (34.38%) Content Management
5 8 (25.00%) Web Development
5 8 (25.00%) Website Architecture
5 8 (25.00%) Usability Testing
6 7 (21.88%) Data Protection
6 7 (21.88%) OOP
6 7 (21.88%) OO
6 7 (21.88%) E-Commerce
6 7 (21.88%) OOD
7 6 (18.75%) Digital Marketing
8 5 (15.63%) Email Marketing
9 4 (12.50%) Project Management
9 4 (12.50%) CRM
9 4 (12.50%) B2B
9 4 (12.50%) B2C
10 3 (9.375%) Web Marketing
10 3 (9.375%) MVC
Programming Languages
1 14 (43.75%) JavaScript
2 12 (37.50%) PHP
3 8 (25.00%) PHP5
Quality Assurance & Compliance
1 2 (6.250%) WAI
Vendors
1 17 (53.13%) Google
2 12 (37.50%) Adobe
3 6 (18.75%) Twitter
4 4 (12.50%) Microsoft
5 1 (3.125%) Facebook
5 1 (3.125%) Zend
Portsmouth, Hampshire
Based in Portsmouth, the role would suit an individual who has excellent communication skills and a passion for online marketing. As a SEO specialist you will be responsible...
Spectrum IT Recruitment (South) Ltd
Salary: £25000 - £35000 per annum
Posted: 20 May 2013
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To be considered for this role, we are looking for candidates with web development experience in object oriented PHP and MySQL databases. You will also have good front-...
Spectrum IT Recruitment (South) Ltd
Salary: £30000 - £40000 per annum + company benefits
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OOP, MySQL, HTML, CSS, JS. Key Words: PHP Developer, Web Developer, OOP, MVC, MySQL, HTML, CSS, Javascript, jQuery, RESTful, Linux Top Digital Agency Opportunity... PHP Developer Essential skill...
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Salary: £30000 to £40000 per annum
Posted: 17 May 2013