The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the South East region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 17 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
17 Apr 2015
Same period 2014 Same period 2013
Online Marketing
Rank 394 348 347
Rank change year-on-year
-46 -1
Permanent jobs citing Online Marketing 60 105 108
As % of all permanent IT jobs located in the South East 0.28% 0.44% 0.47%
As % of the Processes & Methodologies category 0.34% 0.55% 0.61%
Number of salaries quoted 35 76 92
Average salary £35,000 £35,000 £32,000
Average salary % change year-on-year
- +9.37%
90% offered a salary of more than £27,500 £27,500 £24,550
10% offered a salary of more than £45,000 £44,600 £45,000
UK excluding London average salary £27,500 £32,500 £31,000
% change year-on-year
-15.38% +4.83%
Online Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South East region.

Processes & Methodologies Category
South East
Permanent IT job ads with a match in the
Processes & Methodologies category
17608 19172 17706
As % of all permanent IT jobs located in the South East 81.75% 80.04% 77.57%
Number of salaries quoted 13952 15152 14358
Average salary £47,500 £45,000 £44,000
Average salary % change year-on-year
+5.55% +2.27%
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £67,500 £65,000 £65,000
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

Online Marketing
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the South East region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the South East

Online Marketing
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the South East region.

Online Marketing Salary Trend in the South East

Online Marketing
Salary Histogram in the South East

This chart provides a salary histogram for IT jobs citing Online Marketing across the South East region over the 3 months to 17 April 2015.

Online Marketing Salary Histogram in the South East

Online Marketing
Job Locations in the South East

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Online Marketing within the South East region over the 3 months to 17 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
East Sussex +6 27 £35,000 -12.50% 3
Hampshire -13 13 £30,000 -14.28% 2
Berkshire -1 11 £44,500 +11.25% 2
Surrey -12 4 £41,250 +50.00% 1
Kent +22 2 £45,000 +50.00%
Buckinghamshire - 2 - - 1
Oxfordshire +11 1 - -
Online Marketing
England

Online Marketing
Top 30 Related IT Skills in the South East

For the 6 months to 17 April 2015, IT jobs across the South East region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 130 (100.00%) Marketing
2 86 (66.15%) Analytics
3 60 (46.15%) SEO
4 57 (43.85%) Digital Marketing
5 48 (36.92%) Project Management
6 46 (35.38%) E-Commerce
7 45 (34.62%) Analytical Skills
8 41 (31.54%) Social Media
9 39 (30.00%) Google
10 35 (26.92%) Pay per click
11 33 (25.38%) HTML
12 25 (19.23%) Google Analytics
13 24 (18.46%) Time Management
14 23 (17.69%) Web Analytics
15 22 (16.92%) Advertising
15 22 (16.92%) CRM
16 21 (16.15%) CSS
16 21 (16.15%) Finance
17 19 (14.62%) Retail
18 17 (13.08%) Degree
18 17 (13.08%) Adobe
18 17 (13.08%) Marketing Analytics
19 16 (12.31%) Internet
20 15 (11.54%) PHP
21 14 (10.77%) Email Marketing
21 14 (10.77%) Content Management
21 14 (10.77%) SQL
21 14 (10.77%) JavaScript
22 12 (9.23%) Campaign Management
23 11 (8.46%) jQuery

Online Marketing
Top Related IT Skills in the South East by Category

For the 6 months to 17 April 2015, IT jobs across the South East region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 9 (6.92%) CMS
2 7 (5.38%) Drupal
3 6 (4.62%) WordPress
4 2 (1.54%) Apache
4 2 (1.54%) SharePoint
5 1 (0.77%) Joomla!
5 1 (0.77%) IIS
Applications
1 5 (3.85%) Photoshop
2 4 (3.08%) MS Excel
3 2 (1.54%) MS PowerPoint
3 2 (1.54%) Adobe Creative Suite
4 1 (0.77%) MS Project
4 1 (0.77%) MS Office
Business Applications
1 25 (19.23%) Google Analytics
2 2 (1.54%) Magento
2 2 (1.54%) Shopify
2 2 (1.54%) CubeCart
2 2 (1.54%) WebTrends
Cloud Services
1 11 (8.46%) SaaS
2 2 (1.54%) MailChimp
2 2 (1.54%) Sage Pay
Communications & Networking
1 16 (12.31%) Internet
2 3 (2.31%) SSH
2 3 (2.31%) SMTP
2 3 (2.31%) FTP
2 3 (2.31%) HTTP
2 3 (2.31%) HTTPS
3 1 (0.77%) Intranet
3 1 (0.77%) Wireshark
Database & Business Intelligence
1 10 (7.69%) MySQL
2 9 (6.92%) Relational Database
3 3 (2.31%) Big Data
4 2 (1.54%) SQL Server
4 2 (1.54%) Data Warehouse
5 1 (0.77%) BusinessObjects
5 1 (0.77%) SQL Server Reporting Services
5 1 (0.77%) SQL Server Integration Services
5 1 (0.77%) SQL Server Analysis Services
5 1 (0.77%) MongoDB
Development Applications
1 3 (2.31%) Selenium
2 2 (1.54%) QuickTest Pro
2 2 (1.54%) LoadRunner
3 1 (0.77%) Xcode
3 1 (0.77%) JIRA
3 1 (0.77%) Appcelerator Titanium
General
1 130 (100.00%) Marketing
2 22 (16.92%) Advertising
3 21 (16.15%) Finance
4 19 (14.62%) Retail
5 11 (8.46%) Publishing
6 9 (6.92%) Telecoms
7 5 (3.85%) Banking
8 3 (2.31%) Pharmaceutical
9 2 (1.54%) Manufacturing
10 1 (0.77%) Multimedia
Job Titles
1 21 (16.15%) Consultant
2 20 (15.38%) SEO Consultant
3 15 (11.54%) PPC Specialist
3 15 (11.54%) PPC Manager
3 15 (11.54%) PPC Analyst
3 15 (11.54%) PPC Executive
4 13 (10.00%) Analyst
4 13 (10.00%) Marketing Manager
5 11 (8.46%) Developer
5 11 (8.46%) Account Manager
6 9 (6.92%) Account Director
7 7 (5.38%) Online Marketing Manager
7 7 (5.38%) Web Developer
8 6 (4.62%) Technical Manager
8 6 (4.62%) Web Designer
8 6 (4.62%) Designer
9 5 (3.85%) Campaign Manager
9 5 (3.85%) Campaign Delivery Manager
9 5 (3.85%) Marketing Campaign Manager
9 5 (3.85%) Delivery Manager
Libraries, Frameworks & Software Standards
1 33 (25.38%) HTML
2 21 (16.15%) CSS
3 11 (8.46%) jQuery
4 6 (4.62%) Ajax
5 3 (2.31%) J2EE
5 3 (2.31%) SOAP
5 3 (2.31%) Web Services
5 3 (2.31%) REST
6 2 (1.54%) HTML5
6 2 (1.54%) XML
6 2 (1.54%) LAMP
7 1 (0.77%) CodeIgniter
7 1 (0.77%) DHTML
Miscellaneous
1 45 (34.62%) Analytical Skills
2 41 (31.54%) Social Media
3 10 (7.69%) User Experience
4 8 (6.15%) Digital Media
4 8 (6.15%) Computer Science
5 6 (4.62%) Data Extraction
5 6 (4.62%) Management Information System
5 6 (4.62%) Graphic Design
6 4 (3.08%) New Media
7 3 (2.31%) Open Source
8 2 (1.54%) Mobile App
8 2 (1.54%) iPad
8 2 (1.54%) Kindle
8 2 (1.54%) Data Integration
9 1 (0.77%) Social Network
9 1 (0.77%) Mathematics
9 1 (0.77%) Smartphone
Operating Systems
1 7 (5.38%) Windows
2 5 (3.85%) Linux
3 3 (2.31%) Android
3 3 (2.31%) Apple iOS
4 2 (1.54%) UNIX
5 1 (0.77%) Windows 8
5 1 (0.77%) Windows 7
Processes & Methodologies
1 86 (66.15%) Analytics
2 60 (46.15%) SEO
3 57 (43.85%) Digital Marketing
4 48 (36.92%) Project Management
5 46 (35.38%) E-Commerce
6 35 (26.92%) Pay per click
7 24 (18.46%) Time Management
8 23 (17.69%) Web Analytics
9 22 (16.92%) CRM
10 17 (13.08%) Marketing Analytics
11 14 (10.77%) Content Management
11 14 (10.77%) Email Marketing
12 12 (9.23%) Campaign Management
13 10 (7.69%) Agile Software Development
14 9 (6.92%) Business Intelligence
15 8 (6.15%) Marketing Strategy
16 7 (5.38%) Business Analytics
16 7 (5.38%) Web Development
16 7 (5.38%) Performance Management
16 7 (5.38%) OpenUP
Programming Languages
1 15 (11.54%) PHP
2 14 (10.77%) SQL
2 14 (10.77%) JavaScript
3 3 (2.31%) Shell Script
4 2 (1.54%) T-SQL
4 2 (1.54%) C
5 1 (0.77%) Java
5 1 (0.77%) PHP5
Qualifications
1 17 (13.08%) Degree
2 4 (3.08%) ISEB
3 2 (1.54%) ISTQB Foundation Certification
4 1 (0.77%) PMP
4 1 (0.77%) PMI Certification
Quality Assurance & Compliance
1 6 (4.62%) QA
2 5 (3.85%) SLA
3 2 (1.54%) ISO 9001
Systems Management
1 2 (1.54%) HP Quality Center
Vendors
1 39 (30.00%) Google
2 17 (13.08%) Adobe
3 7 (5.38%) IBM
3 7 (5.38%) Coremetrics
4 5 (3.85%) Microsoft
5 4 (3.08%) Zend
6 3 (2.31%) Facebook
6 3 (2.31%) Twitter
6 3 (2.31%) Oracle
6 3 (2.31%) Omniture
7 2 (1.54%) HP
7 2 (1.54%) SAP
7 2 (1.54%) Yahoo!
7 2 (1.54%) PayPal
8 1 (0.77%) Rackspace
8 1 (0.77%) Hitwise
8 1 (0.77%) Salesforce.com
8 1 (0.77%) WebSideStory
8 1 (0.77%) Business Objects
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