The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the South East region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 29 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 May 2015
Same period 2014 Same period 2013
Online Marketing
Rank 372 386 335
Rank change year-on-year
+14 -51
Permanent jobs citing Online Marketing 69 69 101
As % of all permanent IT jobs located in the South East 0.34% 0.30% 0.45%
As % of the Processes & Methodologies category 0.41% 0.38% 0.59%
Number of salaries quoted 46 45 73
Average salary £35,000 £35,000 £31,000
Average salary % change year-on-year
- +12.90%
90% offered a salary of more than £23,000 £29,250 £25,000
10% offered a salary of more than £54,250 £40,000 £45,000
UK excluding London average salary £30,000 £33,000 £32,500
% change year-on-year
-9.09% +1.53%
Online Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South East region.

Processes & Methodologies Category
South East
Permanent IT job ads with a match in the
Processes & Methodologies category
16813 18369 17235
As % of all permanent IT jobs located in the South East 82.56% 80.15% 76.66%
Number of salaries quoted 13364 14667 14060
Average salary £46,000 £45,000 £45,000
Average salary % change year-on-year
+2.22% -
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £67,500 £65,000 £65,000
UK excluding London average salary £44,500 £42,500 £40,000
% change year-on-year
+4.70% +6.25%

Online Marketing
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the South East region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the South East

Online Marketing
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the South East region.

Online Marketing Salary Trend in the South East

Online Marketing
Salary Histogram in the South East

This chart provides a salary histogram for IT jobs citing Online Marketing across the South East region over the 3 months to 29 May 2015.

Online Marketing Salary Histogram in the South East

Online Marketing
Job Locations in the South East

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Online Marketing within the South East region over the 3 months to 29 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
East Sussex +29 33 £35,000 +7.69% 1
Berkshire +8 9 £51,750 +29.37%
Hampshire -14 9 £23,000 -34.28% 1
Buckinghamshire - 6 £25,000 - 2
Surrey +24 4 £33,750 -3.57%
Kent +10 4 £37,500 +36.36%
West Sussex +14 3 £43,500 +46.21%
Oxfordshire +13 1 - - 1
Online Marketing
England

Online Marketing
Top 30 Related IT Skills in the South East

For the 6 months to 29 May 2015, IT jobs across the South East region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 135 (100.00%) Marketing
2 83 (61.48%) Analytics
3 71 (52.59%) Digital Marketing
4 54 (40.00%) SEO
5 49 (36.30%) E-Commerce
6 46 (34.07%) Project Management
7 38 (28.15%) HTML
8 37 (27.41%) Pay per click
9 32 (23.70%) Social Media
9 32 (23.70%) Google
10 30 (22.22%) Degree
11 29 (21.48%) SaaS
12 28 (20.74%) Marketing Analytics
12 28 (20.74%) Retail
12 28 (20.74%) Finance
12 28 (20.74%) CRM
13 26 (19.26%) Analytical Skills
14 25 (18.52%) CSS
15 21 (15.56%) Advertising
15 21 (15.56%) Google Analytics
16 20 (14.81%) Internet
17 19 (14.07%) JavaScript
18 18 (13.33%) User Experience
19 17 (12.59%) Big Data
20 16 (11.85%) Content Management
20 16 (11.85%) Web Analytics
21 15 (11.11%) Email Marketing
22 13 (9.63%) QA
22 13 (9.63%) Time Management
23 11 (8.15%) Ajax

Online Marketing
Top Related IT Skills in the South East by Category

For the 6 months to 29 May 2015, IT jobs across the South East region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 9 (6.67%) CMS
2 7 (5.19%) Drupal
3 3 (2.22%) MS Exchange
4 2 (1.48%) SharePoint
Applications
1 7 (5.19%) Photoshop
2 4 (2.96%) MS Excel
2 4 (2.96%) MS Office
3 2 (1.48%) Adobe Creative Suite
3 2 (1.48%) MS PowerPoint
4 1 (0.74%) MS Project
Business Applications
1 6 (4.44%) Magento
2 2 (1.48%) Shopify
2 2 (1.48%) CubeCart
2 2 (1.48%) WebTrends
Cloud Services
1 29 (21.48%) SaaS
2 21 (15.56%) Google Analytics
3 4 (2.96%) Cloud Computing
4 2 (1.48%) MailChimp
4 2 (1.48%) Sage Pay
Communications & Networking
1 20 (14.81%) Internet
2 5 (3.70%) SSH
2 5 (3.70%) SMTP
2 5 (3.70%) HTTPS
2 5 (3.70%) FTP
2 5 (3.70%) HTTP
3 3 (2.22%) Firewall
4 1 (0.74%) Intranet
Database & Business Intelligence
1 17 (12.59%) Big Data
2 7 (5.19%) Data Warehouse
2 7 (5.19%) SQL Server
2 7 (5.19%) Relational Database
3 6 (4.44%) MySQL
4 4 (2.96%) SQL Server Analysis Services
4 4 (2.96%) SQL Server Integration Services
4 4 (2.96%) SQL Server Reporting Services
5 3 (2.22%) SQL Server 2005
5 3 (2.22%) SQL Server 2008
5 3 (2.22%) SQL CLR
6 2 (1.48%) NoSQL
7 1 (0.74%) BusinessObjects
7 1 (0.74%) MongoDB
Development Applications
1 4 (2.96%) Git (software)
2 2 (1.48%) Selenium
2 2 (1.48%) QuickTest Pro
2 2 (1.48%) LoadRunner
General
1 135 (100.00%) Marketing
2 28 (20.74%) Retail
2 28 (20.74%) Finance
3 21 (15.56%) Advertising
4 11 (8.15%) Publishing
5 10 (7.41%) Telecoms
6 5 (3.70%) Banking
6 5 (3.70%) Pharmaceutical
7 4 (2.96%) Dutch Language
7 4 (2.96%) German Language
8 2 (1.48%) Manufacturing
9 1 (0.74%) Multimedia
9 1 (0.74%) Legal
Job Titles
1 21 (15.56%) Account Manager
2 18 (13.33%) Analyst
3 16 (11.85%) Developer
4 13 (9.63%) Marketing Manager
5 11 (8.15%) Project Manager
5 11 (8.15%) PPC Specialist
5 11 (8.15%) PPC Executive
5 11 (8.15%) PPC Manager
5 11 (8.15%) PPC Analyst
6 10 (7.41%) Consultant
7 9 (6.67%) Account Director
7 9 (6.67%) SEO Consultant
8 8 (5.93%) Junior Developer
8 8 (5.93%) Junior
9 6 (4.44%) Front-End Developer
9 6 (4.44%) Designer
9 6 (4.44%) Online Marketing Manager
9 6 (4.44%) Web Designer
9 6 (4.44%) Database Developer
9 6 (4.44%) Data Analyst
Libraries, Frameworks & Software Standards
1 38 (28.15%) HTML
2 25 (18.52%) CSS
3 11 (8.15%) Ajax
4 10 (7.41%) jQuery
5 5 (3.70%) J2EE
5 5 (3.70%) SOAP
5 5 (3.70%) Web Services
5 5 (3.70%) REST
6 3 (2.22%) .NET
7 2 (1.48%) XML
8 1 (0.74%) HTML5
Miscellaneous
1 32 (23.70%) Social Media
2 26 (19.26%) Analytical Skills
3 18 (13.33%) User Experience
4 11 (8.15%) Data Extraction
4 11 (8.15%) New Media
5 9 (6.67%) Computer Science
6 7 (5.19%) Digital Media
6 7 (5.19%) Data Integration
7 6 (4.44%) Graphic Design
8 5 (3.70%) Management Information System
9 3 (2.22%) Mobile App
9 3 (2.22%) iPad
10 2 (1.48%) Kindle
11 1 (0.74%) Smartphone
Operating Systems
1 11 (8.15%) Windows
2 7 (5.19%) Linux
3 5 (3.70%) Android
3 5 (3.70%) Apple iOS
4 4 (2.96%) UNIX
5 3 (2.22%) Windows Vista
Processes & Methodologies
1 83 (61.48%) Analytics
2 71 (52.59%) Digital Marketing
3 54 (40.00%) SEO
4 49 (36.30%) E-Commerce
5 46 (34.07%) Project Management
6 37 (27.41%) Pay per click
7 28 (20.74%) Marketing Analytics
7 28 (20.74%) CRM
8 16 (11.85%) Content Management
8 16 (11.85%) Web Analytics
9 15 (11.11%) Email Marketing
10 13 (9.63%) Time Management
11 10 (7.41%) Campaign Management
12 9 (6.67%) Agile Software Development
13 8 (5.93%) Marketing Strategy
14 7 (5.19%) ETL
14 7 (5.19%) Continuous Improvement
14 7 (5.19%) Data Transformation
14 7 (5.19%) SDLC
15 6 (4.44%) Web Design
Programming Languages
1 19 (14.07%) JavaScript
2 11 (8.15%) PHP
2 11 (8.15%) SQL
3 5 (3.70%) Shell Script
4 4 (2.96%) T-SQL
5 3 (2.22%) C#
6 2 (1.48%) C
7 1 (0.74%) Java
Qualifications
1 30 (22.22%) Degree
2 5 (3.70%) PMP
2 5 (3.70%) PMI Certification
3 4 (2.96%) PRINCE2 Certification
3 4 (2.96%) ISEB
4 2 (1.48%) ISTQB Foundation Certification
Quality Assurance & Compliance
1 13 (9.63%) QA
2 7 (5.19%) SLA
3 2 (1.48%) ISO 9001
System Software
1 3 (2.22%) VMware ESX
1 3 (2.22%) Active Directory
1 3 (2.22%) XenServer
1 3 (2.22%) Hyper-V
1 3 (2.22%) VMware Infrastructure
1 3 (2.22%) VMware ESXi
Systems Management
1 3 (2.22%) Norton AntiVirus
2 2 (1.48%) HP Quality Center
Vendors
1 32 (23.70%) Google
2 10 (7.41%) Adobe
3 8 (5.93%) Microsoft
4 5 (3.70%) Oracle
5 4 (2.96%) Omniture
6 3 (2.22%) VMware
6 3 (2.22%) Citrix
6 3 (2.22%) Symantec
7 2 (1.48%) Facebook
7 2 (1.48%) Twitter
7 2 (1.48%) PayPal
7 2 (1.48%) HP
7 2 (1.48%) Salesforce.com
7 2 (1.48%) SAP
7 2 (1.48%) Yahoo!
8 1 (0.74%) Coremetrics
8 1 (0.74%) WebSideStory
8 1 (0.74%) Business Objects
8 1 (0.74%) Marketo
8 1 (0.74%) Hitwise
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