The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the South East region. Included is a guide to the salaries offered in IT jobs that have cited Online Marketing over the 3 months to 24 July 2016 with a comparison to the same period over the previous 2 years.

3 months to
24 Jul 2016
Same period 2015 Same period 2014
Online Marketing
Rank 408 373 410
Rank change year-on-year
-35 +37
Permanent jobs citing Online Marketing 20 90 59
As % of all permanent IT jobs located in the South East 0.11% 0.43% 0.26%
As % of the Processes & Methodologies category 0.13% 0.50% 0.32%
Number of salaries quoted 15 74 28
Median salary £32,500 £35,000 £35,000
Median salary % change year-on-year
-7.14% -
90% offered a salary of more than £31,500 £22,000 £25,750
10% offered a salary of more than £50,000 £50,000 £45,750
UK excluding London median salary £32,500 £35,000 £30,000
% change year-on-year
-7.14% +16.66%
Online Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South East region.

Processes & Methodologies Category
South East
Permanent IT job ads with a match in the
Processes & Methodologies category
15864 17847 18666
As % of all permanent IT jobs located in the South East 86.07% 85.50% 83.46%
Number of salaries quoted 13352 14423 14707
Median salary £47,500 £45,000 £45,000
Median salary % change year-on-year
+5.55% -
90% offered a salary of more than £31,500 £30,000 £30,000
10% offered a salary of more than £70,000 £65,000 £65,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Online Marketing
Jobs Demand Trend in the South East

The demand trend of job ads across the South East region citing Online Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the South East

Online Marketing
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the South East region.

Online Marketing Salary Trend in the South East

Online Marketing
Salary Histogram in the South East

This chart provides a salary histogram for IT jobs citing Online Marketing across the South East region over the 3 months to 24 July 2016.

Online Marketing Salary Histogram in the South East

Online Marketing
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Online Marketing within the South East region over the 3 months to 24 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire +3 7 £31,500 -37.00%
Surrey +30 4 £32,500 +30.00%
Hampshire -24 4 - - 1
Buckinghamshire +19 2 £43,750 +59.09%
Home Counties - 2 £37,500 -
Kent +11 1 £30,000 -20.00%
Online Marketing
England

Online Marketing
Top 30 Related IT Skills in the South East

For the 6 months to 24 July 2016, IT jobs citing Online Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South East region with a requirement for Online Marketing.

1 36 (100.00%) Marketing
2 20 (55.56%) SEO
3 16 (44.44%) Social Media
4 14 (38.89%) Google
4 14 (38.89%) E-Commerce
5 12 (33.33%) Pay per click
5 12 (33.33%) Analytics
5 12 (33.33%) Degree
5 12 (33.33%) Digital Marketing
6 11 (30.56%) HTML
7 10 (27.78%) CSS
8 9 (25.00%) CRM
9 8 (22.22%) Web Development
9 8 (22.22%) Marketing Strategy
9 8 (22.22%) Brand Awareness
10 7 (19.44%) Social Media Marketing
10 7 (19.44%) Facebook
10 7 (19.44%) Twitter
10 7 (19.44%) Google Analytics
10 7 (19.44%) JavaScript
10 7 (19.44%) Retail
10 7 (19.44%) Advertising
11 6 (16.67%) Finance
11 6 (16.67%) SQL
11 6 (16.67%) Email Marketing
11 6 (16.67%) WordPress
12 5 (13.89%) Mobile App
12 5 (13.89%) PHP
12 5 (13.89%) B2B
12 5 (13.89%) Coremetrics

Online Marketing
Top Related IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (16.67%) WordPress
2 3 (8.33%) SAS
3 2 (5.56%) Apache Solr
4 1 (2.78%) Confluence
Applications
1 2 (5.56%) Adobe Illustrator
1 2 (5.56%) Photoshop
2 1 (2.78%) Fireworks
2 1 (2.78%) MS Office
Business Applications
1 1 (2.78%) Magento
Cloud Services
1 7 (19.44%) Google Analytics
2 5 (13.89%) AdWords
3 4 (11.11%) Basecamp
4 1 (2.78%) Amazon AWS
4 1 (2.78%) Amazon EC2
Communications & Networking
1 2 (5.56%) Internet
2 1 (2.78%) DNS
2 1 (2.78%) HTTP
2 1 (2.78%) Intranet
2 1 (2.78%) SSL
2 1 (2.78%) TCP/IP
Database & Business Intelligence
1 3 (8.33%) Data Mining
1 3 (8.33%) QlikView
2 2 (5.56%) MySQL
Development Applications
1 2 (5.56%) JIRA
1 2 (5.56%) Selenium
2 1 (2.78%) Firebug
2 1 (2.78%) WebDriver
General
1 36 (100.00%) Marketing
2 8 (22.22%) Brand Awareness
3 7 (19.44%) Advertising
3 7 (19.44%) Retail
4 6 (16.67%) Finance
5 4 (11.11%) Games
6 1 (2.78%) Dutch Language
6 1 (2.78%) French Language
6 1 (2.78%) German Language
Job Titles
1 7 (19.44%) Digital Marketing Manager
1 7 (19.44%) Marketing Manager
2 5 (13.89%) Analyst
2 5 (13.89%) Developer
2 5 (13.89%) SEO Executive
3 4 (11.11%) PHP Developer
3 4 (11.11%) Web Analyst
4 3 (8.33%) Front End Developer (Client-Side Developer)
4 3 (8.33%) HTML CSS Developer
4 3 (8.33%) HTML Developer
4 3 (8.33%) JavaScript Developer
4 3 (8.33%) Marketing Executive
4 3 (8.33%) WordPress Developer
5 2 (5.56%) Campaign Executive
5 2 (5.56%) Online Marketing Executive
5 2 (5.56%) PPC Manager
5 2 (5.56%) Search Engineer
5 2 (5.56%) SEO Account Manager
5 2 (5.56%) SEO Manager
5 2 (5.56%) Social Media Executive
Libraries, Frameworks & Software Standards
1 11 (30.56%) HTML
2 10 (27.78%) CSS
3 1 (2.78%) .NET
3 1 (2.78%) HTML5
3 1 (2.78%) jQuery
3 1 (2.78%) LAMP
3 1 (2.78%) Web Services
Miscellaneous
1 16 (44.44%) Social Media
2 5 (13.89%) Analytical Skills
2 5 (13.89%) Mobile App
2 5 (13.89%) User Experience
3 3 (8.33%) Visualisation
4 2 (5.56%) Computer Science
5 1 (2.78%) Biometrics
5 1 (2.78%) Mathematics
5 1 (2.78%) Taxonomies
5 1 (2.78%) Xbox
Operating Systems
1 2 (5.56%) Linux
1 2 (5.56%) Unix
2 1 (2.78%) Oracle Linux
2 1 (2.78%) Red Hat Enterprise Linux
2 1 (2.78%) Solaris
2 1 (2.78%) Ubuntu
Processes & Methodologies
1 20 (55.56%) SEO
2 14 (38.89%) E-Commerce
3 12 (33.33%) Analytics
3 12 (33.33%) Digital Marketing
3 12 (33.33%) Pay per click
4 9 (25.00%) CRM
5 8 (22.22%) Marketing Strategy
5 8 (22.22%) Web Development
6 7 (19.44%) Social Media Marketing
7 6 (16.67%) Email Marketing
8 5 (13.89%) B2B
8 5 (13.89%) Web Analytics
9 4 (11.11%) Mentoring
9 4 (11.11%) Project Management
9 4 (11.11%) Stakeholder Management
10 3 (8.33%) Affiliate Network
10 3 (8.33%) B2C
10 3 (8.33%) Business Intelligence
10 3 (8.33%) Coaching
10 3 (8.33%) Front End Development
Programming Languages
1 7 (19.44%) JavaScript
2 6 (16.67%) SQL
3 5 (13.89%) PHP
4 3 (8.33%) R
5 2 (5.56%) PL/SQL
6 1 (2.78%) Shell Script
Qualifications
1 12 (33.33%) Degree
2 1 (2.78%) SC Cleared
2 1 (2.78%) Security Cleared
Quality Assurance & Compliance
1 2 (5.56%) QA
2 1 (2.78%) ISO/IEC 27001
2 1 (2.78%) PCI DSS
Vendors
1 14 (38.89%) Google
2 7 (19.44%) Facebook
2 7 (19.44%) Twitter
3 5 (13.89%) Coremetrics
3 5 (13.89%) Yahoo!
4 3 (8.33%) Oracle
4 3 (8.33%) Tableau
5 2 (5.56%) Endeca
5 2 (5.56%) HubSpot
6 1 (2.78%) Adobe
6 1 (2.78%) Red Hat
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