The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the South East region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 4 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
4 Mar 2015
Same period 2014 Same period 2013
Online Marketing
Rank 369 324 322
Rank change year-on-year
-45 -2
Permanent jobs citing Online Marketing 69 96 118
As % of all permanent IT jobs located in the South East 0.34% 0.46% 0.55%
As % of the Processes & Methodologies category 0.41% 0.57% 0.71%
Number of salaries quoted 46 72 112
Average salary £40,000 £35,000 £30,500
Average salary % change year-on-year
+14.28% +14.75%
90% offered a salary of more than £23,500 £27,500 £24,500
10% offered a salary of more than £45,000 £47,250 £45,000
UK excluding London average salary £27,500 £30,000 £30,000
% change year-on-year
-8.33% -
Online Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South East region.

Processes & Methodologies Category
South East
Permanent IT job ads with a match in the
Processes & Methodologies category
16728 16906 16604
As % of all permanent IT jobs located in the South East 81.26% 80.53% 77.92%
Number of salaries quoted 13481 13263 13781
Average salary £45,000 £45,000 £44,000
Average salary % change year-on-year
- +2.27%
90% offered a salary of more than £30,000 £30,000 £29,783
10% offered a salary of more than £67,500 £62,500 £65,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Online Marketing
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the South East region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the South East

Online Marketing
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the South East region.

Online Marketing Salary Trend in the South East

Online Marketing
Salary Histogram in the South East

This chart provides a salary histogram for IT jobs citing Online Marketing across the South East region over the 3 months to 4 March 2015.

Online Marketing Salary Histogram in the South East

Online Marketing
Job Locations in the South East

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Online Marketing within the South East region over the 3 months to 4 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
East Sussex +11 31 £33,750 -15.62% 4
Berkshire -13 17 £40,000 -15.78% 2
Kent +19 9 £45,000 +50.00%
Hampshire -25 8 £32,000 +2.40% 2
West Sussex -1 2 £23,500 -36.48%
Oxfordshire +1 1 - - 1
Surrey -30 1 £42,500 +49.12% 2
Online Marketing
England

Online Marketing
Top 30 Related IT Skills in the South East

For the 6 months to 4 March 2015, IT jobs across the South East region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 127 (100.00%) Marketing
2 79 (62.20%) Analytics
3 60 (47.24%) SEO
4 59 (46.46%) Digital Marketing
5 47 (37.01%) Analytical Skills
5 47 (37.01%) E-Commerce
6 45 (35.43%) Project Management
7 40 (31.50%) Google
7 40 (31.50%) Social Media
8 36 (28.35%) Pay per click
9 30 (23.62%) HTML
10 27 (21.26%) CRM
11 26 (20.47%) Time Management
12 23 (18.11%) Google Analytics
13 21 (16.54%) CSS
13 21 (16.54%) Web Analytics
14 20 (15.75%) Advertising
15 19 (14.96%) Adobe
16 17 (13.39%) Marketing Analytics
17 16 (12.60%) Email Marketing
17 16 (12.60%) jQuery
17 16 (12.60%) PHP
18 15 (11.81%) SQL
18 15 (11.81%) Finance
19 14 (11.02%) JavaScript
20 13 (10.24%) SaaS
20 13 (10.24%) Retail
20 13 (10.24%) Publishing
21 12 (9.45%) Degree
21 12 (9.45%) Internet

Online Marketing
Top Related IT Skills in the South East by Category

For the 6 months to 4 March 2015, IT jobs across the South East region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 11 (8.66%) WordPress
2 7 (5.51%) CMS
3 5 (3.94%) Drupal
4 4 (3.15%) Apache
5 3 (2.36%) Joomla!
6 2 (1.57%) IIS
Applications
1 6 (4.72%) MS Excel
2 5 (3.94%) Photoshop
3 4 (3.15%) MS PowerPoint
4 3 (2.36%) Adobe Creative Suite
5 1 (0.79%) MS Office
5 1 (0.79%) Adobe Illustrator
5 1 (0.79%) InDesign
Business Applications
1 23 (18.11%) Google Analytics
2 4 (3.15%) WebTrends
3 2 (1.57%) Magento
3 2 (1.57%) Shopify
3 2 (1.57%) CubeCart
4 1 (0.79%) Tridion
Cloud Services
1 13 (10.24%) SaaS
2 2 (1.57%) MailChimp
Communications & Networking
1 12 (9.45%) Internet
2 2 (1.57%) Wireshark
3 1 (0.79%) Intranet
3 1 (0.79%) Extranet
Database & Business Intelligence
1 11 (8.66%) MySQL
2 9 (7.09%) Relational Database
3 2 (1.57%) Big Data
4 1 (0.79%) BusinessObjects
4 1 (0.79%) Data Warehouse
4 1 (0.79%) SQL Server
4 1 (0.79%) SQL Server Reporting Services
4 1 (0.79%) SQL Server Integration Services
4 1 (0.79%) SQL Server Analysis Services
Development Applications
1 4 (3.15%) Selenium
2 2 (1.57%) Appcelerator Titanium
2 2 (1.57%) JIRA
2 2 (1.57%) Xcode
2 2 (1.57%) QuickTest Pro
2 2 (1.57%) LoadRunner
3 1 (0.79%) Dreamweaver
General
1 127 (100.00%) Marketing
2 20 (15.75%) Advertising
3 15 (11.81%) Finance
4 13 (10.24%) Retail
4 13 (10.24%) Publishing
5 8 (6.30%) Telecoms
6 4 (3.15%) Banking
7 1 (0.79%) Manufacturing
Job Titles
1 20 (15.75%) SEO Consultant
1 20 (15.75%) Consultant
2 17 (13.39%) Developer
3 14 (11.02%) PPC Specialist
3 14 (11.02%) PPC Executive
3 14 (11.02%) PPC Manager
3 14 (11.02%) PPC Analyst
4 12 (9.45%) Web Developer
5 11 (8.66%) Account Manager
5 11 (8.66%) Marketing Manager
6 10 (7.87%) Account Director
6 10 (7.87%) Analyst
7 7 (5.51%) Designer
8 6 (4.72%) Marketing Executive
8 6 (4.72%) Client Account Manager
8 6 (4.72%) Web Designer
8 6 (4.72%) PHP Developer
8 6 (4.72%) Technical Manager
8 6 (4.72%) PHP Web Developer
9 5 (3.94%) Delivery Manager
Libraries, Frameworks & Software Standards
1 30 (23.62%) HTML
2 21 (16.54%) CSS
3 16 (12.60%) jQuery
4 5 (3.94%) LAMP
5 3 (2.36%) DHTML
5 3 (2.36%) Ajax
6 2 (1.57%) HTML5
7 1 (0.79%) Flash
7 1 (0.79%) XHTML
7 1 (0.79%) XML
7 1 (0.79%) CodeIgniter
Miscellaneous
1 47 (37.01%) Analytical Skills
2 40 (31.50%) Social Media
3 10 (7.87%) User Experience
4 7 (5.51%) Graphic Design
5 6 (4.72%) Data Extraction
6 5 (3.94%) New Media
7 4 (3.15%) Open Source
7 4 (3.15%) Computer Science
7 4 (3.15%) Management Information System
8 3 (2.36%) Social Network
9 2 (1.57%) Digital Media
9 2 (1.57%) Mathematics
9 2 (1.57%) Blog
10 1 (0.79%) Video Editing
10 1 (0.79%) Podcast
10 1 (0.79%) Kindle
10 1 (0.79%) Data Integration
Operating Systems
1 5 (3.94%) Windows
2 4 (3.15%) Linux
3 2 (1.57%) Windows 7
3 2 (1.57%) Windows 8
3 2 (1.57%) UNIX
Processes & Methodologies
1 79 (62.20%) Analytics
2 60 (47.24%) SEO
3 59 (46.46%) Digital Marketing
4 47 (37.01%) E-Commerce
5 45 (35.43%) Project Management
6 36 (28.35%) Pay per click
7 27 (21.26%) CRM
8 26 (20.47%) Time Management
9 21 (16.54%) Web Analytics
10 17 (13.39%) Marketing Analytics
11 16 (12.60%) Email Marketing
12 9 (7.09%) Business Intelligence
12 9 (7.09%) Web Development
12 9 (7.09%) Campaign Management
12 9 (7.09%) OpenUP
13 8 (6.30%) Performance Management
13 8 (6.30%) Business Analytics
13 8 (6.30%) Agile Software Development
13 8 (6.30%) Content Management
14 7 (5.51%) MVC
Programming Languages
1 16 (12.60%) PHP
2 15 (11.81%) SQL
3 14 (11.02%) JavaScript
4 2 (1.57%) C
5 1 (0.79%) T-SQL
5 1 (0.79%) PHP5
Qualifications
1 12 (9.45%) Degree
2 4 (3.15%) ISEB
3 2 (1.57%) ISTQB Foundation Certification
4 1 (0.79%) VCP4
Quality Assurance & Compliance
1 3 (2.36%) QA
2 1 (0.79%) ISO 9001
Systems Management
1 2 (1.57%) HP Quality Center
2 1 (0.79%) cPanel
Vendors
1 40 (31.50%) Google
2 19 (14.96%) Adobe
3 8 (6.30%) Coremetrics
3 8 (6.30%) IBM
4 6 (4.72%) Zend
5 5 (3.94%) Microsoft
5 5 (3.94%) Facebook
5 5 (3.94%) Twitter
6 2 (1.57%) Marketo
6 2 (1.57%) HubSpot
6 2 (1.57%) Omniture
6 2 (1.57%) SAP
6 2 (1.57%) HP
7 1 (0.79%) Business Objects
7 1 (0.79%) WebSideStory
7 1 (0.79%) Rackspace
7 1 (0.79%) Hitwise
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