The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Harrogate region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 11 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
11 Feb 2016
Same period 2015 Same period 2014
Marketing
Rank 7 20 49
Rank change year-on-year
+13 +29
Permanent jobs citing Marketing 42 47 7
As % of all permanent IT jobs located in Harrogate 13.00% 13.62% 2.07%
As % of the General category 37.17% 31.13% 8.14%
Number of salaries quoted 40 44 4
Average salary £34,000 £25,000 £28,750
Average salary % change year-on-year
+36.00% -13.04%
90% offered a salary of more than £22,400 £25,000 £21,850
10% offered a salary of more than £37,500 £42,000 £60,500
UK excluding London average salary £40,000 £37,500 £37,500
% change year-on-year
+6.66% -
Marketing
North Yorkshire

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Harrogate region.

General Category
Harrogate
Permanent IT job ads with a match in the
General category
113 151 86
As % of all permanent IT jobs located in Harrogate 34.98% 43.77% 25.44%
Number of salaries quoted 98 137 64
Average salary £34,000 £35,000 £42,500
Average salary % change year-on-year
-2.85% -17.64%
90% offered a salary of more than £21,000 £25,000 £30,000
10% offered a salary of more than £50,000 £60,000 £47,500
UK excluding London average salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Marketing
Jobs Demand Trend in Harrogate

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Harrogate region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Harrogate

Marketing
Salary Trend in Harrogate

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Harrogate region.

Marketing Salary Trend in Harrogate

Marketing
Salary Histogram in Harrogate

This chart provides a salary histogram for IT jobs citing Marketing across the Harrogate region over the 3 months to 11 February 2016.

Marketing Salary Histogram in Harrogate

Marketing
Top 30 Related IT Skills in Harrogate

For the 6 months to 11 February 2016, IT jobs across the Harrogate region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 57 (58.16%) SEO
2 45 (45.92%) Digital Marketing
2 45 (45.92%) Analytics
3 42 (42.86%) Google
4 40 (40.82%) Google Analytics
5 36 (36.73%) HTML
5 36 (36.73%) CSS
6 35 (35.71%) Analytical Skills
7 29 (29.59%) Social Media
8 28 (28.57%) Internet
9 25 (25.51%) Pay per click
10 19 (19.39%) Microsoft
10 19 (19.39%) MS Office
10 19 (19.39%) Web Development
11 18 (18.37%) Search Engine Marketing
11 18 (18.37%) Web Design
12 17 (17.35%) PHP
12 17 (17.35%) MySQL
13 16 (16.33%) JavaScript
13 16 (16.33%) CMS
13 16 (16.33%) Spreadsheet
14 15 (15.31%) User Experience
14 15 (15.31%) AdWords
14 15 (15.31%) MVC
14 15 (15.31%) Photoshop
14 15 (15.31%) OOP
14 15 (15.31%) Adobe
14 15 (15.31%) XHTML
15 14 (14.29%) Sass
15 14 (14.29%) LESS

Marketing
Top Related IT Skills in Harrogate by Category

For the 6 months to 11 February 2016, IT jobs across the Harrogate region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 16 (16.33%) CMS
2 12 (12.24%) Node.js
3 7 (7.14%) WordPress
4 2 (2.04%) Apache
4 2 (2.04%) Skype for Business
Applications
1 19 (19.39%) MS Office
2 16 (16.33%) Spreadsheet
3 15 (15.31%) Photoshop
4 12 (12.24%) MS Excel
5 3 (3.06%) Adobe Illustrator
6 2 (2.04%) Adobe Creative Suite
7 1 (1.02%) InDesign
Business Applications
1 12 (12.24%) Magento
2 6 (6.12%) SAP Oil and Gas
Cloud Services
1 40 (40.82%) Google Analytics
2 15 (15.31%) AdWords
Communications & Networking
1 28 (28.57%) Internet
2 2 (2.04%) DNS
2 2 (2.04%) MPLS
2 2 (2.04%) VPN
3 1 (1.02%) 4G
3 1 (1.02%) LTE
3 1 (1.02%) PBX
3 1 (1.02%) PSTN
3 1 (1.02%) Unified Communications
Database & Business Intelligence
1 17 (17.35%) MySQL
2 12 (12.24%) CouchDB
2 12 (12.24%) MongoDB
2 12 (12.24%) Redis
Development Applications
1 12 (12.24%) Bower
1 12 (12.24%) Git (software)
1 12 (12.24%) Grunt
1 12 (12.24%) gulp
General
1 12 (12.24%) Retail
2 7 (7.14%) Brand Awareness
2 7 (7.14%) Finance
2 7 (7.14%) Telecoms
3 6 (6.12%) Electronics
3 6 (6.12%) Manufacturing
4 5 (5.10%) Publishing
5 1 (1.02%) Advertising
Job Titles
1 22 (22.45%) SEO Manager
2 20 (20.41%) Developer
3 17 (17.35%) PHP Developer
4 16 (16.33%) PPC Executive
5 15 (15.31%) Senior Manager
6 14 (14.29%) HTML CSS Developer
6 14 (14.29%) HTML Developer
6 14 (14.29%) JavaScript Developer
6 14 (14.29%) MySQL Developer
6 14 (14.29%) PHP MySQL Developer
7 13 (13.27%) Campaign Manager
8 12 (12.24%) Account Manager
8 12 (12.24%) Content Strategist
8 12 (12.24%) Full Stack Developer
8 12 (12.24%) SEO Strategist
9 10 (10.20%) Analyst
9 10 (10.20%) Marketing Manager
9 10 (10.20%) SEO Account Manager
9 10 (10.20%) Technical Account Manager
9 10 (10.20%) Technical Manager
Libraries, Frameworks & Software Standards
1 36 (36.73%) CSS
1 36 (36.73%) HTML
2 15 (15.31%) XHTML
3 14 (14.29%) LESS
3 14 (14.29%) Sass
4 12 (12.24%) CSS3
4 12 (12.24%) HTML5
4 12 (12.24%) JSON
4 12 (12.24%) Phalcon
4 12 (12.24%) RESTful
4 12 (12.24%) XML
5 5 (5.10%) LAMP
6 4 (4.08%) jQuery
7 3 (3.06%) CakePHP
7 3 (3.06%) Laravel
7 3 (3.06%) Symfony
7 3 (3.06%) Web Services
8 2 (2.04%) AngularJS
Miscellaneous
1 35 (35.71%) Analytical Skills
2 29 (29.59%) Social Media
3 15 (15.31%) User Experience
4 12 (12.24%) FMCG
5 10 (10.20%) Blog
6 9 (9.18%) Copywriting
7 5 (5.10%) Algorithms
8 2 (2.04%) Mobile App
9 1 (1.02%) Computer Science
9 1 (1.02%) Graphic Design
9 1 (1.02%) Mathematics
9 1 (1.02%) Statistics
Operating Systems
1 3 (3.06%) Linux
1 3 (3.06%) Windows
2 1 (1.02%) AIX
2 1 (1.02%) Solaris
2 1 (1.02%) Unix
Processes & Methodologies
1 57 (58.16%) SEO
2 45 (45.92%) Analytics
2 45 (45.92%) Digital Marketing
3 25 (25.51%) Pay per click
4 19 (19.39%) Web Development
5 18 (18.37%) Search Engine Marketing
5 18 (18.37%) Web Design
6 15 (15.31%) MVC
6 15 (15.31%) OOP
7 13 (13.27%) Internet Marketing
8 12 (12.24%) Database Optimisation
8 12 (12.24%) Online Marketing
9 9 (9.18%) Website Architecture
10 8 (8.16%) Mentoring
10 8 (8.16%) Scrum
11 7 (7.14%) Marketing Strategy
12 6 (6.12%) Business Intelligence
12 6 (6.12%) Programme Management
13 4 (4.08%) Front End Development
14 3 (3.06%) ITIL
Programming Languages
1 17 (17.35%) PHP
2 16 (16.33%) JavaScript
3 2 (2.04%) Bash Shell
Qualifications
1 6 (6.12%) Degree
2 1 (1.02%) CCNA
2 1 (1.02%) CCNP
2 1 (1.02%) Cisco Certification
System Software
1 12 (12.24%) Varnish
2 4 (4.08%) Active Directory
Vendors
1 42 (42.86%) Google
2 19 (19.39%) Microsoft
3 15 (15.31%) Adobe
4 12 (12.24%) Zend
5 6 (6.12%) SAP
6 3 (3.06%) Cisco
7 2 (2.04%) Polycom
8 1 (1.02%) BroadSoft
8 1 (1.02%) Facebook
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