The table below looks at the statistics for knowledge and experience of Google products and/or services in IT jobs advertised for the Harrogate region. Included is a guide to the average salaries offered in IT jobs that have cited Google over the 3 months to 8 February 2016 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Google.

Location
3 months to
8 Feb 2016
Same period 2015 Same period 2014
Google
Rank 37 48 52
Rank change year-on-year
+11 +4
Permanent jobs citing Google 9 9 2
As % of all permanent IT jobs located in Harrogate 2.77% 2.71% 0.61%
As % of the Vendors category 5.29% 6.82% 1.54%
Number of salaries quoted 9 9 0
Average salary £26,500 £45,000 -
Average salary % change year-on-year
-41.11% -
UK excluding London average salary £40,000 £37,500 £36,250
% change year-on-year
+6.66% +3.44%
Google
North Yorkshire

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised in the Harrogate region.

Vendors Category
Harrogate
Permanent IT job ads with a match in the
Vendors category
170 132 130
As % of all permanent IT jobs located in Harrogate 52.31% 39.76% 39.51%
Number of salaries quoted 157 130 120
Average salary £35,000 £35,000 £37,500
Average salary % change year-on-year
- -6.66%
90% offered a salary of more than £24,750 £21,000 £32,500
10% offered a salary of more than £55,000 £60,000 £55,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Google
Jobs Demand Trend in Harrogate

This chart provides a 3-month moving total of permanent IT jobs citing Google across the Harrogate region as a proportion of the total demand within the Vendors category.

Google Jobs Demand Trend in Harrogate

Google
Salary Trend in Harrogate

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google across the Harrogate region.

Google Salary Trend in Harrogate

Google
Salary Histogram in Harrogate

This chart provides a salary histogram for IT jobs citing Google across the Harrogate region over the 3 months to 8 February 2016.

Google Salary Histogram in Harrogate

Google
Top 30 Related IT Skills in Harrogate

For the 6 months to 8 February 2016, IT jobs across the Harrogate region citing Google also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google.

1 43 (95.56%) Google Analytics
1 43 (95.56%) Analytics
2 42 (93.33%) Marketing
3 33 (73.33%) SEO
4 24 (53.33%) Social Media
5 23 (51.11%) Pay per click
6 22 (48.89%) Digital Marketing
7 20 (44.44%) HTML
7 20 (44.44%) CSS
7 20 (44.44%) Internet
8 18 (40.00%) Search Engine Marketing
9 17 (37.78%) MS Office
9 17 (37.78%) Microsoft
9 17 (37.78%) Web Development
10 16 (35.56%) Analytical Skills
11 15 (33.33%) AdWords
11 15 (33.33%) XHTML
12 11 (24.44%) MS Excel
13 8 (17.78%) Scrum
13 8 (17.78%) Mentoring
14 7 (15.56%) Brand Awareness
14 7 (15.56%) Marketing Strategy
15 5 (11.11%) Internet Marketing
15 5 (11.11%) Degree
16 4 (8.89%) Algorithms
16 4 (8.89%) Copywriting
17 3 (6.67%) JavaScript
18 1 (2.22%) User Experience
18 1 (2.22%) Data Protection
18 1 (2.22%) Strategic Planning

Google
Top Related IT Skills in Harrogate by Category

For the 6 months to 8 February 2016, IT jobs across the Harrogate region citing Google also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google. Up to 20 skills are shown per category.

Applications
1 17 (37.78%) MS Office
2 11 (24.44%) MS Excel
Cloud Services
1 43 (95.56%) Google Analytics
2 15 (33.33%) AdWords
Communications & Networking
1 20 (44.44%) Internet
General
1 42 (93.33%) Marketing
2 7 (15.56%) Brand Awareness
Job Titles
1 16 (35.56%) PPC Executive
2 14 (31.11%) Senior Manager
3 11 (24.44%) SEO Manager
4 9 (20.00%) SEO Executive
5 8 (17.78%) Senior SEO Manager
6 7 (15.56%) Content Strategist
6 7 (15.56%) Digital Marketing Strategist
6 7 (15.56%) Digital Strategist
6 7 (15.56%) Marketing Strategist
6 7 (15.56%) SEO Strategist
6 7 (15.56%) Social Media Manager
7 6 (13.33%) Campaign Executive
8 5 (11.11%) Account Executive
8 5 (11.11%) Campaign Manager
8 5 (11.11%) Senior Campaign Manager
9 3 (6.67%) Digital Executive
9 3 (6.67%) Digital Marketing Executive
9 3 (6.67%) Marketing Executive
10 1 (2.22%) Analyst
10 1 (2.22%) Insight Analyst
Libraries, Frameworks & Software Standards
1 20 (44.44%) CSS
1 20 (44.44%) HTML
2 15 (33.33%) XHTML
Miscellaneous
1 24 (53.33%) Social Media
2 16 (35.56%) Analytical Skills
3 4 (8.89%) Algorithms
3 4 (8.89%) Copywriting
4 1 (2.22%) User Experience
Processes & Methodologies
1 43 (95.56%) Analytics
2 33 (73.33%) SEO
3 23 (51.11%) Pay per click
4 22 (48.89%) Digital Marketing
5 18 (40.00%) Search Engine Marketing
6 17 (37.78%) Web Development
7 8 (17.78%) Mentoring
7 8 (17.78%) Scrum
8 7 (15.56%) Marketing Strategy
9 5 (11.11%) Internet Marketing
10 1 (2.22%) Data Protection
10 1 (2.22%) Strategic Planning
Programming Languages
1 3 (6.67%) JavaScript
Qualifications
1 5 (11.11%) Degree
Vendors
1 17 (37.78%) Microsoft