The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Harrogate region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 8 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
8 Feb 2016
Same period 2015 Same period 2014
Social Media
Rank 37 55 49
Rank change year-on-year
+18 -6
Permanent jobs citing Social Media 9 2 5
As % of all permanent IT jobs located in Harrogate 2.77% 0.60% 1.52%
As % of the Miscellaneous category 6.87% 1.35% 3.97%
Number of salaries quoted 9 2 0
Average salary £35,000 £33,000 -
Average salary % change year-on-year
+6.06% -
UK excluding London average salary £40,000 £37,500 £35,000
% change year-on-year
+6.66% +7.14%
Social Media
North Yorkshire

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Harrogate region.

Miscellaneous Category
Harrogate
Permanent IT job ads with a match in the
Miscellaneous category
131 148 126
As % of all permanent IT jobs located in Harrogate 40.31% 44.58% 38.30%
Number of salaries quoted 110 136 112
Average salary £35,000 £35,000 £35,000
90% offered a salary of more than £22,500 £25,000 £23,100
10% offered a salary of more than £50,000 £41,700 £50,000
UK excluding London average salary £42,500 £40,000 £40,000
% change year-on-year
+6.25% -

Social Media
Jobs Demand Trend in Harrogate

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Harrogate region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Harrogate

Social Media
Salary Trend in Harrogate

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Harrogate region.

Social Media Salary Trend in Harrogate

Social Media
Top 30 Related IT Skills in Harrogate

For the 6 months to 8 February 2016, IT jobs across the Harrogate region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 32 (86.49%) SEO
2 29 (78.38%) Marketing
3 24 (64.86%) Google
3 24 (64.86%) Google Analytics
3 24 (64.86%) Analytics
4 17 (45.95%) MS Office
4 17 (45.95%) Microsoft
5 11 (29.73%) Digital Marketing
5 11 (29.73%) MS Excel
6 8 (21.62%) Pay per click
7 7 (18.92%) Brand Awareness
7 7 (18.92%) Marketing Strategy
8 5 (13.51%) jQuery
8 5 (13.51%) Internet Marketing
8 5 (13.51%) Degree
8 5 (13.51%) Copywriting
8 5 (13.51%) Publishing
8 5 (13.51%) Internet
8 5 (13.51%) CSS
8 5 (13.51%) HTML
8 5 (13.51%) JavaScript
8 5 (13.51%) User Experience
8 5 (13.51%) HTML5
9 4 (10.81%) LESS
9 4 (10.81%) Apple iOS
9 4 (10.81%) Algorithms
9 4 (10.81%) Twitter Bootstrap
9 4 (10.81%) Mobile App
9 4 (10.81%) PHP
9 4 (10.81%) Windows

Social Media
Top Related IT Skills in Harrogate by Category

For the 6 months to 8 February 2016, IT jobs across the Harrogate region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 4 (10.81%) Apache
Applications
1 17 (45.95%) MS Office
2 11 (29.73%) MS Excel
Cloud Services
1 24 (64.86%) Google Analytics
Communications & Networking
1 5 (13.51%) Internet
General
1 29 (78.38%) Marketing
2 7 (18.92%) Brand Awareness
3 5 (13.51%) Publishing
Job Titles
1 14 (37.84%) Senior Manager
2 12 (32.43%) Content Strategist
2 12 (32.43%) SEO Strategist
3 11 (29.73%) SEO Manager
4 8 (21.62%) Senior SEO Manager
5 7 (18.92%) Digital Marketing Strategist
5 7 (18.92%) Digital Strategist
5 7 (18.92%) Marketing Strategist
5 7 (18.92%) Social Media Manager
6 5 (13.51%) Campaign Manager
6 5 (13.51%) Developer
6 5 (13.51%) Senior Campaign Manager
6 5 (13.51%) UX Developer
7 4 (10.81%) UI Developer
7 4 (10.81%) UI/UX Developer
8 3 (8.11%) Account Manager
8 3 (8.11%) PPC Account Manager
8 3 (8.11%) PPC Manager
9 2 (5.41%) Consultant
9 2 (5.41%) PPC Consultant
Libraries, Frameworks & Software Standards
1 5 (13.51%) CSS
1 5 (13.51%) HTML
1 5 (13.51%) HTML5
1 5 (13.51%) jQuery
2 4 (10.81%) LESS
2 4 (10.81%) Twitter Bootstrap
3 1 (2.70%) .NET
3 1 (2.70%) CSS3
3 1 (2.70%) Web Services
Miscellaneous
1 5 (13.51%) Copywriting
1 5 (13.51%) User Experience
2 4 (10.81%) Algorithms
2 4 (10.81%) Mobile App
3 1 (2.70%) Data Integration
3 1 (2.70%) Enterprise Software
Operating Systems
1 4 (10.81%) Android
1 4 (10.81%) Apple iOS
1 4 (10.81%) Windows
Processes & Methodologies
1 32 (86.49%) SEO
2 24 (64.86%) Analytics
3 11 (29.73%) Digital Marketing
4 8 (21.62%) Pay per click
5 7 (18.92%) Marketing Strategy
6 5 (13.51%) Internet Marketing
7 3 (8.11%) Web Design
8 1 (2.70%) Front End Development
8 1 (2.70%) OO
8 1 (2.70%) Web Application Development
Programming Languages
1 5 (13.51%) JavaScript
2 4 (10.81%) PHP
3 1 (2.70%) C#
3 1 (2.70%) Java
Qualifications
1 5 (13.51%) Degree
Quality Assurance & Compliance
1 3 (8.11%) SLA
Vendors
1 24 (64.86%) Google
2 17 (45.95%) Microsoft