The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Harrogate region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 29 April 2016 with a comparison to the same period in the previous 2 years.

3 months to
29 Apr 2016
Same period 2015 Same period 2014
Social Media
Rank 47 57 59
Rank change year-on-year
+10 +2
Permanent jobs citing Social Media 3 2 5
As % of all permanent IT jobs located in Harrogate 1.09% 0.52% 1.23%
As % of the Miscellaneous category 3.37% 1.05% 3.47%
Number of salaries quoted 2 2 3
Average salary £35,000 £33,750 £27,500
Average salary % change year-on-year
+3.70% +22.72%
UK excluding London average salary £37,500 £37,500 £37,500
Social Media
North Yorkshire

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Harrogate region.

Miscellaneous Category
Harrogate
Permanent IT job ads with a match in the
Miscellaneous category
89 190 144
As % of all permanent IT jobs located in Harrogate 32.36% 49.22% 35.47%
Number of salaries quoted 74 160 132
Average salary £42,500 £35,000 £37,750
Average salary % change year-on-year
+21.42% -7.28%
90% offered a salary of more than £22,500 £22,500 £24,000
10% offered a salary of more than £55,000 £50,000 £50,000
UK excluding London average salary £42,500 £40,000 £40,000
% change year-on-year
+6.25% -

Social Media
Jobs Demand Trend in Harrogate

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Harrogate region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Harrogate

Social Media
Salary Trend in Harrogate

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Harrogate region.

Social Media Salary Trend in Harrogate

Social Media
Top 25 Related IT Skills in Harrogate

For the 6 months to 29 April 2016, IT jobs across the Harrogate region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 13 (92.86%) SEO
2 10 (71.43%) Pay per click
3 9 (64.29%) Marketing
4 8 (57.14%) Google Analytics
4 8 (57.14%) Analytics
4 8 (57.14%) Google
5 7 (50.00%) Internet
6 5 (35.71%) Internet Marketing
7 4 (28.57%) Microsoft
8 3 (21.43%) MS Office
8 3 (21.43%) SLA
8 3 (21.43%) Web Design
9 2 (14.29%) Brand Awareness
9 2 (14.29%) Digital Marketing
9 2 (14.29%) Finance
9 2 (14.29%) MS Excel
9 2 (14.29%) CRM
10 1 (7.14%) COM
10 1 (7.14%) Salesforce.com
10 1 (7.14%) Project Management
10 1 (7.14%) Content Management
10 1 (7.14%) Degree
10 1 (7.14%) Marketing Strategy
10 1 (7.14%) Enterprise Software
10 1 (7.14%) Marketo

Social Media
Top Related IT Skills in Harrogate by Category

For the 6 months to 29 April 2016, IT jobs across the Harrogate region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Applications
1 3 (21.43%) MS Office
2 2 (14.29%) MS Excel
Cloud Services
1 8 (57.14%) Google Analytics
Communications & Networking
1 7 (50.00%) Internet
General
1 9 (64.29%) Marketing
2 2 (14.29%) Brand Awareness
2 2 (14.29%) Finance
Job Titles
1 5 (35.71%) Account Manager
1 5 (35.71%) SEO Manager
2 4 (28.57%) Senior Manager
3 3 (21.43%) PPC Account Manager
3 3 (21.43%) PPC Manager
4 2 (14.29%) Consultant
4 2 (14.29%) PPC Consultant
4 2 (14.29%) Sales Manager
4 2 (14.29%) Senior SEO Manager
5 1 (7.14%) Analytics Manager
5 1 (7.14%) Campaign Executive
5 1 (7.14%) Campaign Manager
5 1 (7.14%) Digital Analytics Manager
5 1 (7.14%) Digital Strategist
5 1 (7.14%) Marketing Executive
5 1 (7.14%) Marketing Strategist
5 1 (7.14%) Senior Analytics Manager
5 1 (7.14%) Senior Campaign Manager
5 1 (7.14%) SEO Strategist
5 1 (7.14%) Social Media Manager
Libraries, Frameworks & Software Standards
1 1 (7.14%) COM
Miscellaneous
1 1 (7.14%) Enterprise Software
Processes & Methodologies
1 13 (92.86%) SEO
2 10 (71.43%) Pay per click
3 8 (57.14%) Analytics
4 5 (35.71%) Internet Marketing
5 3 (21.43%) Web Design
6 2 (14.29%) CRM
6 2 (14.29%) Digital Marketing
7 1 (7.14%) Content Management
7 1 (7.14%) Marketing Strategy
7 1 (7.14%) Project Management
Qualifications
1 1 (7.14%) Degree
Quality Assurance & Compliance
1 3 (21.43%) SLA
Vendors
1 8 (57.14%) Google
2 4 (28.57%) Microsoft
3 1 (7.14%) Marketo
3 1 (7.14%) Salesforce.com