The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Harrogate region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 22 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Aug 2014
Same period 2013 Same period 2012
Social Media
Rank 46 28 35
Rank change year-on-year
-18 +7
Permanent jobs citing Social Media 5 4 2
As % of all permanent IT jobs located in Harrogate 1.47% 2.23% 0.94%
As % of the Miscellaneous category 6.67% 6.67% 3.28%
Number of salaries quoted 5 3 2
Average salary £28,500 £20,000 £28,500
Average salary % change year-on-year
+42.50% -29.82%
UK excluding London average salary £38,000 £32,500 £34,000
% change year-on-year
+16.92% -4.41%
Social Media
North Yorkshire

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Harrogate region.

Miscellaneous Category
Harrogate
Permanent IT job ads with a match in the
Miscellaneous category
75 60 61
As % of all permanent IT jobs located in Harrogate 22.12% 33.52% 28.64%
Number of salaries quoted 46 57 39
Average salary £35,000 £37,500 £35,000
Average salary % change year-on-year
-6.66% +7.14%
90% offered a salary of more than £22,250 £20,000 £25,300
10% offered a salary of more than £40,000 £40,200 £46,000
UK excluding London average salary £40,000 £40,000 £38,000
% change year-on-year
- +5.26%

Social Media
Jobs Demand Trend in Harrogate

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Harrogate region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Harrogate

Social Media
Salary Trend in Harrogate

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Harrogate region.

Social Media Salary Trend in Harrogate

Social Media
Top 15 Related IT Skills in Harrogate

For the 6 months to 22 August 2014, IT jobs across the Harrogate region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 11 (84.62%) SEO
1 11 (84.62%) Marketing
2 7 (53.85%) Project Management
3 6 (46.15%) Pay per click
4 5 (38.46%) Marketing Strategy
4 5 (38.46%) Social Media Marketing
4 5 (38.46%) Digital Marketing
4 5 (38.46%) Workflow
4 5 (38.46%) Law
4 5 (38.46%) Publishing
5 2 (15.38%) Degree
5 2 (15.38%) Stakeholder Engagement
6 1 (7.69%) Online Marketing
6 1 (7.69%) Internet
6 1 (7.69%) Internet Marketing

Social Media
Top Related IT Skills in Harrogate by Category

For the 6 months to 22 August 2014, IT jobs across the Harrogate region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Communications & Networking
1 1 (7.69%) Internet
General
1 11 (84.62%) Marketing
2 5 (38.46%) Law
2 5 (38.46%) Publishing
Job Titles
1 5 (38.46%) Digital Marketing Manager
1 5 (38.46%) Marketing Manager
2 1 (7.69%) Senior SEO Executive
2 1 (7.69%) SEO Executive
Processes & Methodologies
1 11 (84.62%) SEO
2 7 (53.85%) Project Management
3 6 (46.15%) Pay per click
4 5 (38.46%) Marketing Strategy
4 5 (38.46%) Social Media Marketing
4 5 (38.46%) Digital Marketing
4 5 (38.46%) Workflow
5 2 (15.38%) Stakeholder Engagement
6 1 (7.69%) Online Marketing
6 1 (7.69%) Internet Marketing
Qualifications
1 2 (15.38%) Degree