The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the Kent region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 22 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 May 2015
Same period 2014 Same period 2013
Web Analytics
Rank 88 96 92
Rank change year-on-year
+8 -4
Permanent jobs citing Web Analytics 5 6 2
As % of all permanent IT jobs located in Kent 0.51% 0.52% 0.17%
As % of the Processes & Methodologies category 0.62% 0.65% 0.23%
Number of salaries quoted 5 6 0
Average salary £30,000 £30,750 -
Average salary % change year-on-year
-2.43% -
UK excluding London average salary £40,000 £37,500 £37,500
% change year-on-year
+6.66% -
Web Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Kent region.

Processes & Methodologies Category
Kent
Permanent IT job ads with a match in the
Processes & Methodologies category
802 926 864
As % of all permanent IT jobs located in Kent 81.26% 79.90% 74.23%
Number of salaries quoted 712 756 729
Average salary £42,000 £42,500 £42,500
Average salary % change year-on-year
-1.17% -
90% offered a salary of more than £28,000 £29,000 £30,000
10% offered a salary of more than £58,500 £70,000 £60,000
UK excluding London average salary £44,485 £42,500 £40,000
% change year-on-year
+4.66% +6.25%

Web Analytics
Jobs Demand Trend in Kent

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Kent region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Kent

Web Analytics
Salary Trend in Kent

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Kent region.

Web Analytics Salary Trend in Kent

Web Analytics
Job Locations in Kent

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the Kent region over the 3 months to 22 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Tunbridge Wells - 2 £28,750 -
Web Analytics
South East

Web Analytics
Top 30 Related IT Skills in Kent

For the 6 months to 22 May 2015, IT jobs across the Kent region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 7 (100.00%) Google
1 7 (100.00%) Analytics
2 6 (85.71%) Marketing
3 5 (71.43%) Google Analytics
3 5 (71.43%) SEO
4 4 (57.14%) Social Media
5 3 (42.86%) Pay per click
5 3 (42.86%) MS Excel
5 3 (42.86%) E-Commerce
6 2 (28.57%) HTML
6 2 (28.57%) CSS
6 2 (28.57%) WebTrends
6 2 (28.57%) Publishing
6 2 (28.57%) CMS
6 2 (28.57%) MS PowerPoint
6 2 (28.57%) Tealeaf
6 2 (28.57%) Tableau
6 2 (28.57%) Search Engine Marketing
6 2 (28.57%) Analytical Skills
7 1 (14.29%) Performance Analysis
7 1 (14.29%) InfoPath
7 1 (14.29%) Mathematics
7 1 (14.29%) Statistics
7 1 (14.29%) Digital Marketing
7 1 (14.29%) SharePoint 2010
7 1 (14.29%) Retail
7 1 (14.29%) SharePoint
7 1 (14.29%) Business Intelligence
7 1 (14.29%) Microsoft
7 1 (14.29%) Intranet

Web Analytics
Top Related IT Skills in Kent by Category

For the 6 months to 22 May 2015, IT jobs across the Kent region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (28.57%) CMS
2 1 (14.29%) SharePoint 2010
2 1 (14.29%) SharePoint
Applications
1 3 (42.86%) MS Excel
2 2 (28.57%) MS PowerPoint
3 1 (14.29%) InfoPath
Business Applications
1 2 (28.57%) WebTrends
Cloud Services
1 5 (71.43%) Google Analytics
Communications & Networking
1 1 (14.29%) Intranet
General
1 6 (85.71%) Marketing
2 2 (28.57%) Publishing
3 1 (14.29%) Retail
Job Titles
1 3 (42.86%) Web Analyst
1 3 (42.86%) Analyst
2 1 (14.29%) PPC Executive
2 1 (14.29%) Junior Analyst
2 1 (14.29%) PPC Specialist
2 1 (14.29%) SharePoint Administrator
2 1 (14.29%) PPC Manager
2 1 (14.29%) PPC Analyst
2 1 (14.29%) Junior
2 1 (14.29%) Administrator
Libraries, Frameworks & Software Standards
1 2 (28.57%) HTML
1 2 (28.57%) CSS
Miscellaneous
1 4 (57.14%) Social Media
2 2 (28.57%) Analytical Skills
3 1 (14.29%) Mathematics
3 1 (14.29%) Statistics
Processes & Methodologies
1 7 (100.00%) Analytics
2 5 (71.43%) SEO
3 3 (42.86%) Pay per click
3 3 (42.86%) E-Commerce
4 2 (28.57%) Search Engine Marketing
5 1 (14.29%) Performance Analysis
5 1 (14.29%) Digital Marketing
5 1 (14.29%) Business Intelligence
Vendors
1 7 (100.00%) Google
2 2 (28.57%) Tealeaf
2 2 (28.57%) Tableau
3 1 (14.29%) Microsoft