The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the Kent region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 21 November 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Nov 2014
Same period 2013 Same period 2012
Web Analytics
Rank 94 - 75
Rank change year-on-year
- 0
Permanent jobs citing Web Analytics 7 0 2
As % of all permanent IT jobs located in Kent 0.62% - 0.27%
As % of the Processes & Methodologies category 0.72% - 0.38%
Number of salaries quoted 7 0 2
Average salary £37,500 - £41,500
90% offered a salary of more than £32,500 - £38,700
10% offered a salary of more than £47,500 - £44,300
UK excluding London average salary £40,000 £35,250 £37,500
% change year-on-year
+13.47% -6.00%
Web Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Kent region.

Processes & Methodologies Category
Kent
Permanent IT job ads with a match in the
Processes & Methodologies category
966 1050 531
As % of all permanent IT jobs located in Kent 85.04% 82.87% 72.74%
Number of salaries quoted 835 920 469
Average salary £45,000 £45,000 £40,000
Average salary % change year-on-year
- +12.50%
90% offered a salary of more than £32,500 £32,500 £27,000
10% offered a salary of more than £62,500 £55,000 £65,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Web Analytics
Jobs Demand Trend in Kent

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Kent region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Kent

Web Analytics
Salary Trend in Kent

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Kent region.

Web Analytics Salary Trend in Kent

Web Analytics
Salary Histogram in Kent

This chart provides a salary histogram for IT jobs citing Web Analytics across the Kent region over the 3 months to 21 November 2014.

Web Analytics Salary Histogram in Kent

Web Analytics
Job Locations in Kent

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the Kent region over the 3 months to 21 November 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Folkestone - 1 £32,500 -
Web Analytics
South East

Web Analytics
Top 30 Related IT Skills in Kent

For the 6 months to 21 November 2014, IT jobs across the Kent region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 12 (100.00%) Analytics
2 10 (83.33%) SEO
3 9 (75.00%) Analytical Skills
4 8 (66.67%) MS Excel
4 8 (66.67%) MS PowerPoint
4 8 (66.67%) Marketing
5 7 (58.33%) Pay per click
5 7 (58.33%) Google Analytics
5 7 (58.33%) Google
5 7 (58.33%) Data Analysis
5 7 (58.33%) E-Commerce
5 7 (58.33%) Business Intelligence
5 7 (58.33%) Microsoft
5 7 (58.33%) WebTrends
5 7 (58.33%) Performance Analysis
6 5 (41.67%) MS Access
6 5 (41.67%) Retail
7 4 (33.33%) SQL Server
7 4 (33.33%) Big Data
7 4 (33.33%) SQL Server 2012
8 3 (25.00%) SQL
8 3 (25.00%) CMS
8 3 (25.00%) Search Engine Marketing
9 2 (16.67%) Web Development
9 2 (16.67%) Degree
9 2 (16.67%) SQL Server Analysis Services
9 2 (16.67%) SQL Server Integration Services
9 2 (16.67%) Content Management
9 2 (16.67%) SQL Server Reporting Services
9 2 (16.67%) Data Warehouse

Web Analytics
Top Related IT Skills in Kent by Category

For the 6 months to 21 November 2014, IT jobs across the Kent region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 3 (25.00%) CMS
Applications
1 8 (66.67%) MS Excel
1 8 (66.67%) MS PowerPoint
2 1 (8.33%) PowerPivot
Business Applications
1 7 (58.33%) Google Analytics
1 7 (58.33%) WebTrends
Database & Business Intelligence
1 5 (41.67%) MS Access
2 4 (33.33%) SQL Server
2 4 (33.33%) Big Data
2 4 (33.33%) SQL Server 2012
3 2 (16.67%) SQL Server Analysis Services
3 2 (16.67%) SQL Server Integration Services
3 2 (16.67%) SQL Server Reporting Services
3 2 (16.67%) Data Warehouse
General
1 8 (66.67%) Marketing
2 5 (41.67%) Retail
3 1 (8.33%) Publishing
Job Titles
1 7 (58.33%) Analyst
2 5 (41.67%) Data Analyst
3 4 (33.33%) Web Analyst
4 2 (16.67%) Senior Project Manager
4 2 (16.67%) Team Leader
4 2 (16.67%) Senior Manager
4 2 (16.67%) Project Manager
4 2 (16.67%) Business Analyst
Libraries, Frameworks & Software Standards
1 1 (8.33%) CSS
1 1 (8.33%) HTML
Miscellaneous
1 9 (75.00%) Analytical Skills
2 2 (16.67%) Digital Media
Processes & Methodologies
1 12 (100.00%) Analytics
2 10 (83.33%) SEO
3 7 (58.33%) Pay per click
3 7 (58.33%) Data Analysis
3 7 (58.33%) E-Commerce
3 7 (58.33%) Business Intelligence
3 7 (58.33%) Performance Analysis
4 3 (25.00%) Search Engine Marketing
5 2 (16.67%) Web Development
5 2 (16.67%) Content Management
Programming Languages
1 3 (25.00%) SQL
2 2 (16.67%) T-SQL
Qualifications
1 2 (16.67%) Degree
Vendors
1 7 (58.33%) Google
1 7 (58.33%) Microsoft
2 1 (8.33%) Tealeaf
2 1 (8.33%) Tableau