The first table below looks at the demand for Web Analytics skills in IT jobs advertised for the Kent region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Kent region.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Web Analytics
Rank 105 87 73
Rank change year-on-year
-18 -14
Permanent jobs citing Web Analytics 4 5 10
As % of all permanent IT jobs located in Kent 0.32% 0.42% 1.27%
As % of the Processes & Methodologies category 0.39% 0.56% 1.76%
Number of salaries quoted 4 2 10
Average salary £30,000 £52,500 £47,000
Average salary % change year-on-year
-42.85% +11.70%
UK excluding London average salary £37,500 £37,500 £37,500
Processes & Methodologies Category
Kent
Permanent IT job ads with a match in the
Processes & Methodologies category
1027 894 567
As % of all permanent IT jobs located in Kent 80.93% 74.25% 71.77%
Number of salaries quoted 811 743 490
Average salary £42,500 £42,500 £40,000
Average salary % change year-on-year
- +6.25%
90% offered a salary of more than £28,000 £32,400 £27,000
10% offered a salary of more than £57,740 £50,500 £72,500
UK excluding London average salary £42,500 £40,000 £40,500
% change year-on-year
+6.25% -1.23%
Web Analytics
South East

Web Analytics
Jobs Demand Trend in Kent

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Kent region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Kent

Web Analytics
Salary Trend in Kent

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Kent region.

Web Analytics Salary Trend in Kent

Web Analytics
Top 30 Related IT Skills in Kent

For the 6 months to 18 April 2014, IT jobs across the Kent region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 4 (100.00%) Marketing
1 4 (100.00%) Analytics
2 3 (75.00%) Performance Analysis
2 3 (75.00%) Big Data
2 3 (75.00%) SQL Server 2012
2 3 (75.00%) Retail
2 3 (75.00%) Data Analysis
2 3 (75.00%) MS PowerPoint
2 3 (75.00%) Google
2 3 (75.00%) Pay per click
2 3 (75.00%) Google Analytics
2 3 (75.00%) SQL Server
2 3 (75.00%) MS Excel
2 3 (75.00%) MS Access
2 3 (75.00%) E-Commerce
2 3 (75.00%) Business Intelligence
2 3 (75.00%) Microsoft
2 3 (75.00%) WebTrends
2 3 (75.00%) SEO
3 2 (50.00%) Oracle CRM
3 2 (50.00%) JD Edwards
3 2 (50.00%) CRM
3 2 (50.00%) SAP
3 2 (50.00%) OO
3 2 (50.00%) Java
3 2 (50.00%) PHP
3 2 (50.00%) SQL
3 2 (50.00%) .NET
3 2 (50.00%) Oracle
3 2 (50.00%) Magento

Web Analytics
Top Related IT Skills in Kent by Category

For the 6 months to 18 April 2014, IT jobs across the Kent region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Applications
1 3 (75.00%) MS PowerPoint
1 3 (75.00%) MS Excel
Business Applications
1 3 (75.00%) Google Analytics
1 3 (75.00%) WebTrends
2 2 (50.00%) Oracle CRM
2 2 (50.00%) Magento
Communications & Networking
1 1 (25.00%) HTTP
Database & Business Intelligence
1 3 (75.00%) Big Data
1 3 (75.00%) SQL Server 2012
1 3 (75.00%) SQL Server
1 3 (75.00%) MS Access
General
1 4 (100.00%) Marketing
2 3 (75.00%) Retail
Job Titles
1 3 (75.00%) Data Analyst
1 3 (75.00%) Web Analyst
1 3 (75.00%) Analyst
Libraries, Frameworks & Software Standards
1 2 (50.00%) .NET
2 1 (25.00%) HTML
Operating Systems
1 2 (50.00%) Apple iOS
Processes & Methodologies
1 4 (100.00%) Analytics
2 3 (75.00%) Performance Analysis
2 3 (75.00%) Data Analysis
2 3 (75.00%) Pay per click
2 3 (75.00%) E-Commerce
2 3 (75.00%) Business Intelligence
2 3 (75.00%) SEO
3 2 (50.00%) CRM
3 2 (50.00%) OO
4 1 (25.00%) Web Development
Programming Languages
1 2 (50.00%) Java
1 2 (50.00%) PHP
1 2 (50.00%) SQL
Vendors
1 3 (75.00%) Google
1 3 (75.00%) Microsoft
2 2 (50.00%) JD Edwards
2 2 (50.00%) SAP
2 2 (50.00%) Oracle
3 1 (25.00%) Tealeaf