The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the Kent region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Web Analytics
Rank 102 - 79
Rank change year-on-year
- 0
Permanent jobs citing Web Analytics 5 0 1
As % of all permanent IT jobs located in Kent 0.43% - 0.13%
As % of the Processes & Methodologies category 0.50% - 0.18%
Number of salaries quoted 5 0 1
Average salary £32,500 - £45,000
UK excluding London average salary £37,500 £35,000 £38,000
% change year-on-year
+7.14% -7.89%
Web Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Kent region.

Processes & Methodologies Category
Kent
Permanent IT job ads with a match in the
Processes & Methodologies category
991 1014 548
As % of all permanent IT jobs located in Kent 85.14% 82.31% 70.89%
Number of salaries quoted 870 885 480
Average salary £45,000 £45,000 £41,000
Average salary % change year-on-year
- +9.75%
90% offered a salary of more than £32,500 £31,500 £27,500
10% offered a salary of more than £60,000 £55,000 £65,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Web Analytics
Jobs Demand Trend in Kent

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Kent region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Kent

Web Analytics
Salary Trend in Kent

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Kent region.

Web Analytics Salary Trend in Kent

Web Analytics
Job Locations in Kent

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the Kent region over the 3 months to 19 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Folkestone - 1 £32,500 -
Web Analytics
South East

Web Analytics
Top 30 Related IT Skills in Kent

For the 6 months to 19 December 2014, IT jobs across the Kent region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 9 (100.00%) Analytics
2 8 (88.89%) Analytical Skills
3 7 (77.78%) Marketing
3 7 (77.78%) MS Excel
3 7 (77.78%) MS PowerPoint
3 7 (77.78%) SEO
4 6 (66.67%) Data Analysis
4 6 (66.67%) Pay per click
4 6 (66.67%) Microsoft
4 6 (66.67%) Google
4 6 (66.67%) WebTrends
4 6 (66.67%) Google Analytics
4 6 (66.67%) Performance Analysis
4 6 (66.67%) E-Commerce
4 6 (66.67%) Business Intelligence
5 5 (55.56%) Retail
6 4 (44.44%) MS Access
7 3 (33.33%) Search Engine Marketing
7 3 (33.33%) Big Data
7 3 (33.33%) SQL Server 2012
7 3 (33.33%) SQL Server
7 3 (33.33%) SQL
8 2 (22.22%) T-SQL
8 2 (22.22%) Digital Media
8 2 (22.22%) Data Warehouse
8 2 (22.22%) SQL Server Reporting Services
8 2 (22.22%) SQL Server Integration Services
8 2 (22.22%) SQL Server Analysis Services
9 1 (11.11%) Tealeaf
9 1 (11.11%) Tableau

Web Analytics
Top Related IT Skills in Kent by Category

For the 6 months to 19 December 2014, IT jobs across the Kent region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (11.11%) CMS
Applications
1 7 (77.78%) MS Excel
1 7 (77.78%) MS PowerPoint
2 1 (11.11%) PowerPivot
Business Applications
1 6 (66.67%) WebTrends
1 6 (66.67%) Google Analytics
Database & Business Intelligence
1 4 (44.44%) MS Access
2 3 (33.33%) Big Data
2 3 (33.33%) SQL Server 2012
2 3 (33.33%) SQL Server
3 2 (22.22%) Data Warehouse
3 2 (22.22%) SQL Server Reporting Services
3 2 (22.22%) SQL Server Integration Services
3 2 (22.22%) SQL Server Analysis Services
General
1 7 (77.78%) Marketing
2 5 (55.56%) Retail
3 1 (11.11%) Publishing
Job Titles
1 6 (66.67%) Analyst
2 4 (44.44%) Data Analyst
3 3 (33.33%) Web Analyst
4 2 (22.22%) Data Business Analyst
4 2 (22.22%) Team Leader
4 2 (22.22%) Business Analyst
Libraries, Frameworks & Software Standards
1 1 (11.11%) HTML
1 1 (11.11%) CSS
Miscellaneous
1 8 (88.89%) Analytical Skills
2 2 (22.22%) Digital Media
Processes & Methodologies
1 9 (100.00%) Analytics
2 7 (77.78%) SEO
3 6 (66.67%) Data Analysis
3 6 (66.67%) Pay per click
3 6 (66.67%) Performance Analysis
3 6 (66.67%) E-Commerce
3 6 (66.67%) Business Intelligence
4 3 (33.33%) Search Engine Marketing
Programming Languages
1 3 (33.33%) SQL
2 2 (22.22%) T-SQL
Vendors
1 6 (66.67%) Microsoft
1 6 (66.67%) Google
2 1 (11.11%) Tealeaf
2 1 (11.11%) Tableau