The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the Kent region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 28 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Aug 2015
Same period 2014 Same period 2013
Web Analytics
Rank 97 97 93
Rank change year-on-year
0 -4
Permanent jobs citing Web Analytics 1 3 2
As % of all permanent IT jobs located in Kent 0.092% 0.30% 0.18%
As % of the Processes & Methodologies category 0.11% 0.35% 0.23%
Number of salaries quoted 1 3 1
Average salary £47,000 £37,500 £40,000
Average salary % change year-on-year
+25.33% -6.25%
UK excluding London average salary £40,000 £37,500 £35,000
% change year-on-year
+6.66% +7.14%
Web Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Kent region.

Processes & Methodologies Category
Kent
Permanent IT job ads with a match in the
Processes & Methodologies category
898 850 853
As % of all permanent IT jobs located in Kent 82.61% 84.24% 77.83%
Number of salaries quoted 796 719 728
Average salary £42,500 £41,000 £44,500
Average salary % change year-on-year
+3.65% -7.86%
90% offered a salary of more than £27,500 £30,000 £30,000
10% offered a salary of more than £57,500 £67,000 £60,000
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

Web Analytics
Jobs Demand Trend in Kent

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Kent region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Kent

Web Analytics
Salary Trend in Kent

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Kent region.

Web Analytics Salary Trend in Kent

Web Analytics
Top 24 Related IT Skills in Kent

For the 6 months to 28 August 2015, IT jobs across the Kent region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 6 (100.00%) Analytics
2 5 (83.33%) Google Analytics
2 5 (83.33%) Google
3 4 (66.67%) Marketing
4 3 (50.00%) Pay per click
4 3 (50.00%) SEO
4 3 (50.00%) E-Commerce
5 2 (33.33%) WebTrends
5 2 (33.33%) Analytical Skills
5 2 (33.33%) Social Media
6 1 (16.67%) SharePoint 2010
6 1 (16.67%) Mathematics
6 1 (16.67%) Dashboard Development
6 1 (16.67%) Digital Marketing
6 1 (16.67%) Performance Analysis
6 1 (16.67%) MS Excel
6 1 (16.67%) SharePoint
6 1 (16.67%) Business Intelligence
6 1 (16.67%) Microsoft
6 1 (16.67%) Intranet
6 1 (16.67%) Stakeholder Management
6 1 (16.67%) Retail
6 1 (16.67%) Statistics
6 1 (16.67%) InfoPath

Web Analytics
Top Related IT Skills in Kent by Category

For the 6 months to 28 August 2015, IT jobs across the Kent region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (16.67%) SharePoint
1 1 (16.67%) SharePoint 2010
Applications
1 1 (16.67%) MS Excel
1 1 (16.67%) InfoPath
Business Applications
1 2 (33.33%) WebTrends
Cloud Services
1 5 (83.33%) Google Analytics
Communications & Networking
1 1 (16.67%) Intranet
General
1 4 (66.67%) Marketing
2 1 (16.67%) Retail
Job Titles
1 3 (50.00%) Web Analyst
1 3 (50.00%) Analyst
2 1 (16.67%) Administrator
2 1 (16.67%) Junior
2 1 (16.67%) Web Manager
2 1 (16.67%) SharePoint Administrator
2 1 (16.67%) Junior Analyst
2 1 (16.67%) PPC Specialist
2 1 (16.67%) PPC Manager
2 1 (16.67%) PPC Analyst
2 1 (16.67%) PPC Executive
Miscellaneous
1 2 (33.33%) Social Media
1 2 (33.33%) Analytical Skills
2 1 (16.67%) Statistics
2 1 (16.67%) Mathematics
Processes & Methodologies
1 6 (100.00%) Analytics
2 3 (50.00%) Pay per click
2 3 (50.00%) E-Commerce
2 3 (50.00%) SEO
3 1 (16.67%) Stakeholder Management
3 1 (16.67%) Business Intelligence
3 1 (16.67%) Digital Marketing
3 1 (16.67%) Performance Analysis
3 1 (16.67%) Dashboard Development
Vendors
1 5 (83.33%) Google
2 1 (16.67%) Microsoft