The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the South East region. Included is a guide to the salaries offered in IT jobs that have cited Web Analytics over the 3 months to 6 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
6 Dec 2016
Same period 2015 Same period 2014
Web Analytics
Rank 331 437 399
Rank change year-on-year
+106 -38
Permanent jobs citing Web Analytics 82 39 68
As % of all permanent IT jobs located in the South East 0.50% 0.18% 0.31%
As % of the Processes & Methodologies category 0.58% 0.21% 0.37%
Number of salaries quoted 46 39 53
Median salary £45,000 £52,500 £47,500
Median salary % change year-on-year
-14.28% +10.52%
90% offered a salary of more than £32,000 £35,000 £29,200
10% offered a salary of more than £72,500 £65,000 £65,000
UK excluding London median salary £40,000 £47,500 £37,500
% change year-on-year
-15.78% +26.66%
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South East region.

Processes & Methodologies Category
South East
Permanent IT job ads with a match in the
Processes & Methodologies category
14206 18532 18385
As % of all permanent IT jobs located in the South East 85.85% 86.10% 84.00%
Number of salaries quoted 11706 15514 14538
Median salary £47,500 £47,500 £45,000
Median salary % change year-on-year
- +5.55%
90% offered a salary of more than £32,500 £31,500 £30,000
10% offered a salary of more than £67,500 £65,000 £65,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Web Analytics
Jobs Demand Trend in the South East

The demand trend of job ads across the South East region citing Web Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the South East

Web Analytics
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the South East region.

Web Analytics Salary Trend in the South East

Web Analytics
Salary Histogram in the South East

This chart provides a salary histogram for IT jobs citing Web Analytics across the South East region over the 3 months to 6 December 2016.

Web Analytics Salary Histogram in the South East

Web Analytics
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the South East region over the 3 months to 6 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hampshire +29 35 £72,500 +23.40% 4
Surrey +19 12 £32,000 -41.81% 1
Berkshire +42 11 £46,000 -8.00%
Buckinghamshire +16 7 £37,500 +7.14%
East Sussex +30 5 £40,000 +60.00%
Oxfordshire - 4 £52,500 -
Middlesex - 1 £32,500 -
West Sussex - 1 £40,000 - 1
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the South East

For the 6 months to 6 December 2016, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South East region with a requirement for Web Analytics.

1 125 (100.00%) Analytics
2 68 (54.40%) Marketing
3 59 (47.20%) Google
4 57 (45.60%) Google Analytics
5 35 (28.00%) SQL
6 32 (25.60%) Business Intelligence
6 32 (25.60%) Agile Software Development
7 31 (24.80%) E-Commerce
8 29 (23.20%) Analytical Skills
9 28 (22.40%) Digital Marketing
10 27 (21.60%) Pay per click
11 24 (19.20%) Degree
11 24 (19.20%) SEO
12 23 (18.40%) Social Media
13 22 (17.60%) HTML
14 21 (16.80%) Digital Media
15 20 (16.00%) Big Data
15 20 (16.00%) Credit Risk
16 19 (15.20%) Advertising
17 18 (14.40%) JavaScript
17 18 (14.40%) CSS
18 16 (12.80%) Adobe
18 16 (12.80%) Data Analysis
18 16 (12.80%) Product Management
18 16 (12.80%) Visualisation
19 15 (12.00%) Actionable Insight
19 15 (12.00%) Statistics
19 15 (12.00%) Data Warehouse
20 14 (11.20%) MS Excel
20 14 (11.20%) User Experience

Web Analytics
Top Related IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (8.00%) SAS
2 4 (3.20%) Confluence
3 3 (2.40%) Apache
3 3 (2.40%) Apache Spark
4 2 (1.60%) CMS
5 1 (0.80%) Adobe Experience Manager
5 1 (0.80%) Sitecore CMS
Applications
1 14 (11.20%) MS Excel
2 9 (7.20%) MS PowerPoint
3 3 (2.40%) MS Office
4 1 (0.80%) SPSS
Business Applications
1 13 (10.40%) WebTrends
2 1 (0.80%) Eloqua
2 1 (0.80%) Magento
2 1 (0.80%) Oracle BPM
Cloud Services
1 57 (45.60%) Google Analytics
2 14 (11.20%) Adobe Analytics
3 11 (8.80%) AdWords
4 4 (3.20%) Amazon AWS
5 2 (1.60%) SaaS
6 1 (0.80%) GitHub
6 1 (0.80%) Google Tag Manager
Communications & Networking
1 13 (10.40%) Internet
Database & Business Intelligence
1 20 (16.00%) Big Data
2 15 (12.00%) Data Warehouse
3 8 (6.40%) Base SAS
3 8 (6.40%) SAS Data Integration Studio
4 3 (2.40%) Data Mining
4 3 (2.40%) MongoDB
4 3 (2.40%) MySQL
4 3 (2.40%) NoSQL
5 2 (1.60%) Relational Database
6 1 (0.80%) Power BI
6 1 (0.80%) PowerPivot
6 1 (0.80%) QlikView
6 1 (0.80%) SQL Server
6 1 (0.80%) SQL Server Integration Services
Development Applications
1 4 (3.20%) JIRA
2 2 (1.60%) Team Foundation Server
2 2 (1.60%) Visual Studio
3 1 (0.80%) Atlassian Bamboo
3 1 (0.80%) Bower
3 1 (0.80%) Grunt
General
1 68 (54.40%) Marketing
2 19 (15.20%) Advertising
3 10 (8.00%) Finance
3 10 (8.00%) Games
4 5 (4.00%) Russian Language
5 2 (1.60%) Law
6 1 (0.80%) Electronics
6 1 (0.80%) Publishing
6 1 (0.80%) Retail
Job Titles
1 21 (16.80%) Analyst
2 14 (11.20%) Analytics Manager
3 11 (8.80%) Senior Manager
3 11 (8.80%) Web Manager
4 10 (8.00%) Digital Analyst
4 10 (8.00%) Marketing Executive
4 10 (8.00%) Marketing Manager
4 10 (8.00%) PPC Executive
4 10 (8.00%) Search Marketing Executive
4 10 (8.00%) Senior Marketing Executive
4 10 (8.00%) Web Analytics Manager
5 9 (7.20%) Digital Marketing Manager
5 9 (7.20%) Senior Marketing Manager
6 8 (6.40%) Developer
6 8 (6.40%) Google Analytics Analyst
6 8 (6.40%) IT Support
6 8 (6.40%) SAS Programmer
6 8 (6.40%) Senior Analyst
6 8 (6.40%) Senior Digital Marketing Manager
6 8 (6.40%) Web Analyst
Libraries, Frameworks & Software Standards
1 22 (17.60%) HTML
2 18 (14.40%) CSS
3 13 (10.40%) Ext JS
3 13 (10.40%) mod_perl
3 13 (10.40%) Symfony
4 9 (7.20%) HTML5
5 8 (6.40%) CSS3
6 5 (4.00%) JSP
7 4 (3.20%) AngularJS
7 4 (3.20%) Node.js
7 4 (3.20%) XML
8 3 (2.40%) .NET
8 3 (2.40%) jQuery
9 2 (1.60%) ASP.NET
9 2 (1.60%) ASP.NET MVC
10 1 (0.80%) LESS
10 1 (0.80%) REST
10 1 (0.80%) Sass
10 1 (0.80%) SOAP
10 1 (0.80%) Twitter Bootstrap
Miscellaneous
1 29 (23.20%) Analytical Skills
2 23 (18.40%) Social Media
3 21 (16.80%) Digital Media
4 20 (16.00%) Credit Risk
5 16 (12.80%) Visualisation
6 15 (12.00%) Statistics
7 14 (11.20%) User Experience
8 10 (8.00%) Mobile App
8 10 (8.00%) Online Games
9 9 (7.20%) Psychology
10 6 (4.80%) Mathematics
10 6 (4.80%) Virtual Team
11 4 (3.20%) Computer Science
12 2 (1.60%) Physics
13 1 (0.80%) Data Protection Act
13 1 (0.80%) Performance Metrics
Operating Systems
1 13 (10.40%) Unix
2 2 (1.60%) Windows
3 1 (0.80%) Linux
Processes & Methodologies
1 125 (100.00%) Analytics
2 32 (25.60%) Agile Software Development
2 32 (25.60%) Business Intelligence
3 31 (24.80%) E-Commerce
4 28 (22.40%) Digital Marketing
5 27 (21.60%) Pay per click
6 24 (19.20%) SEO
7 16 (12.80%) Data Analysis
7 16 (12.80%) Product Management
8 15 (12.00%) Actionable Insight
9 13 (10.40%) Display Advertising
9 13 (10.40%) Email Marketing
9 13 (10.40%) ETL
9 13 (10.40%) Information Security
9 13 (10.40%) Risk Management
9 13 (10.40%) Use Case
9 13 (10.40%) User Stories
10 11 (8.80%) Data Visualisation
10 11 (8.80%) Digital Analytics
10 11 (8.80%) Project Management
Programming Languages
1 35 (28.00%) SQL
2 18 (14.40%) JavaScript
3 13 (10.40%) Perl
4 9 (7.20%) Java
5 8 (6.40%) R
5 8 (6.40%) SAS Macro
6 6 (4.80%) PHP
6 6 (4.80%) Python
7 4 (3.20%) C#
8 1 (0.80%) C
8 1 (0.80%) C++
8 1 (0.80%) Data Analysis Expressions (DAX)
8 1 (0.80%) VBA
Qualifications
1 24 (19.20%) Degree
2 2 (1.60%) PhD
Quality Assurance & Compliance
1 5 (4.00%) Data Quality
2 2 (1.60%) QA
3 1 (0.80%) Actionable Recommendations
3 1 (0.80%) PCI DSS
Vendors
1 59 (47.20%) Google
2 16 (12.80%) Adobe
3 8 (6.40%) Microsoft
4 6 (4.80%) DoubleClick
4 6 (4.80%) Tableau
5 3 (2.40%) Omniture
6 2 (1.60%) Oracle
6 2 (1.60%) Tealeaf
7 1 (0.80%) ATG
7 1 (0.80%) Coremetrics
7 1 (0.80%) IBM
7 1 (0.80%) Marketo
7 1 (0.80%) Salesforce.com
7 1 (0.80%) Sitecore
Farnborough, Hampshire
Greywood Associates Limited
Salary: £20000 - £28000 per annum + Benefits
Posted: 6 days ago
Havant, Hampshire
Stepstone
Salary: Competitive Salary & Generous Benefits
Posted: 7 days ago
Havant, Hampshire
Stepstone
Salary: Competitive Salary & Generous Benefits
Posted: 7 days ago
Bognor Regis, Sussex
Recruitment Genius
Posted: 5 days ago
Hampshire
Hays Specialist Recruitment Ltd
Salary: £45000.00 - £55000.00 per annum + pension, healthcare, bonus
Posted: 11 days ago
Woking, Surrey
360 Resourcing
Salary: £50,000 per year
Posted: 19 days ago