The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the South East region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 23 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
23 Sep 2014
Same period 2013 Same period 2012
Web Analytics
Rank 389 400 402
Rank change year-on-year
+11 +2
Permanent jobs citing Web Analytics 57 37 50
As % of all permanent IT jobs located in the South East 0.26% 0.18% 0.22%
As % of the Processes & Methodologies category 0.33% 0.22% 0.28%
Number of salaries quoted 48 31 30
Average salary £40,000 £35,000 £45,000
Average salary % change year-on-year
+14.28% -22.22%
90% offered a salary of more than £27,350 £27,500 £29,900
10% offered a salary of more than £60,000 £62,500 £60,000
UK excluding London average salary £40,000 £35,000 £37,500
% change year-on-year
+14.28% -6.66%
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South East region.

Processes & Methodologies Category
South East
Permanent IT job ads with a match in the
Processes & Methodologies category
17517 16491 17758
As % of all permanent IT jobs located in the South East 79.84% 78.19% 77.84%
Number of salaries quoted 13542 13509 15025
Average salary £45,000 £45,000 £44,500
Average salary % change year-on-year
- +1.12%
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £67,500 £62,500 £65,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Web Analytics
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the South East region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the South East

Web Analytics
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the South East region.

Web Analytics Salary Trend in the South East

Web Analytics
Salary Histogram in the South East

This chart provides a salary histogram for IT jobs citing Web Analytics across the South East region over the 3 months to 23 September 2014.

Web Analytics Salary Histogram in the South East

Web Analytics
Job Locations in the South East

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the South East region over the 3 months to 23 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Surrey 0 20 £40,000 +24.03% 3
West Sussex -3 8 £35,750 +30.00%
Berkshire -8 7 £60,000 -4.00% 2
Hampshire - 7 £31,000 - 1
Kent +7 5 £45,000 +12.50% 1
Oxfordshire -4 3 £27,500 -14.06% 1
East Sussex - 3 £45,000 -
Sussex - 2 £27,500 -
Buckinghamshire - 1 £35,000 - 3
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the South East

For the 6 months to 23 September 2014, IT jobs across the South East region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 114 (100.00%) Analytics
2 46 (40.35%) Marketing
3 44 (38.60%) E-Commerce
4 39 (34.21%) Google
5 35 (30.70%) SEO
6 34 (29.82%) Google Analytics
7 32 (28.07%) Agile Software Development
7 32 (28.07%) Analytical Skills
8 30 (26.32%) User Experience
9 26 (22.81%) HTML
10 23 (20.18%) Microsoft
10 23 (20.18%) Adobe
11 21 (18.42%) Finance
11 21 (18.42%) WebTrends
11 21 (18.42%) JavaScript
11 21 (18.42%) Social Media
12 20 (17.54%) Web Development
12 20 (17.54%) B2C
12 20 (17.54%) Pay per click
13 18 (15.79%) MS Excel
13 18 (15.79%) Degree
13 18 (15.79%) Digital Marketing
14 17 (14.91%) SQL
15 16 (14.04%) SQL Server
15 16 (14.04%) Business Intelligence
15 16 (14.04%) B2B
16 15 (13.16%) User Stories
17 14 (12.28%) Retail
18 13 (11.40%) Omniture
18 13 (11.40%) CMS

Web Analytics
Top Related IT Skills in the South East by Category

For the 6 months to 23 September 2014, IT jobs across the South East region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 13 (11.40%) CMS
2 5 (4.39%) Content Management Server
2 5 (4.39%) Umbraco
2 5 (4.39%) Kentico
3 2 (1.75%) Drupal
4 1 (0.88%) WordPress
4 1 (0.88%) Joomla!
4 1 (0.88%) Apache
4 1 (0.88%) TeamSite
Applications
1 18 (15.79%) MS Excel
2 13 (11.40%) Photoshop
3 9 (7.89%) MS PowerPoint
4 4 (3.51%) MS Office
5 1 (0.88%) SPSS
5 1 (0.88%) Spreadsheet
5 1 (0.88%) PowerPivot
Business Applications
1 34 (29.82%) Google Analytics
2 21 (18.42%) WebTrends
3 10 (8.77%) SiteCatalyst
4 1 (0.88%) Optimost
Cloud Services
1 4 (3.51%) SaaS
2 1 (0.88%) Amazon AWS
Communications & Networking
1 3 (2.63%) HTTP
2 2 (1.75%) Internet
3 1 (0.88%) SMS
3 1 (0.88%) HTTPS
Database & Business Intelligence
1 16 (14.04%) SQL Server
2 13 (11.40%) MySQL
3 9 (7.89%) Big Data
4 7 (6.14%) SQL Server 2012
5 6 (5.26%) MS Access
6 4 (3.51%) NoSQL
7 3 (2.63%) Crystal Reports
7 3 (2.63%) SQL Server Reporting Services
7 3 (2.63%) SQL Server Integration Services
7 3 (2.63%) QlikView
7 3 (2.63%) SQL Server Analysis Services
8 2 (1.75%) Data Warehouse
8 2 (1.75%) Data Mining
8 2 (1.75%) MongoDB
9 1 (0.88%) Oracle BI EE
9 1 (0.88%) SQL Server 2008
Development Applications
1 9 (7.89%) Git (software)
2 7 (6.14%) Axure RP
2 7 (6.14%) JIRA
3 1 (0.88%) Dreamweaver
3 1 (0.88%) Jenkins
General
1 46 (40.35%) Marketing
2 21 (18.42%) Finance
3 14 (12.28%) Retail
4 9 (7.89%) Advertising
5 5 (4.39%) Publishing
5 5 (4.39%) Legal
6 1 (0.88%) Automotive
6 1 (0.88%) Law
Job Titles
1 46 (40.35%) Analyst
2 22 (19.30%) Web Analyst
3 19 (16.67%) Developer
4 13 (11.40%) Business Analyst
5 12 (10.53%) Web Developer
5 12 (10.53%) Designer
6 10 (8.77%) Agile Business Analyst
6 10 (8.77%) Senior Analyst
7 7 (6.14%) Junior
7 7 (6.14%) Visual Designer
8 6 (5.26%) Data Analyst
8 6 (5.26%) .NET Developer
8 6 (5.26%) DevOps Engineer
9 5 (4.39%) C# Developer
9 5 (4.39%) C# Web Developer
9 5 (4.39%) ASP.NET Developer
9 5 (4.39%) .NET Web Developer
9 5 (4.39%) C# .NET Developer
9 5 (4.39%) User Experience Designer
9 5 (4.39%) Junior Designer
Libraries, Frameworks & Software Standards
1 26 (22.81%) HTML
2 13 (11.40%) CSS
3 12 (10.53%) .NET
3 12 (10.53%) ASP.NET
4 10 (8.77%) jQuery
5 8 (7.02%) HTML5
6 7 (6.14%) CSS3
6 7 (6.14%) Ajax
7 5 (4.39%) .NET Framework
7 5 (4.39%) RESTful
7 5 (4.39%) Razor View Engine
8 3 (2.63%) XHTML
9 2 (1.75%) LAMP
9 2 (1.75%) XML
9 2 (1.75%) Flash
9 2 (1.75%) AngularJS
10 1 (0.88%) Semantic HTML
10 1 (0.88%) Pandas
10 1 (0.88%) NumPy
10 1 (0.88%) Backbone.js
Miscellaneous
1 32 (28.07%) Analytical Skills
2 30 (26.32%) User Experience
3 21 (18.42%) Social Media
4 8 (7.02%) Visualisation
5 5 (4.39%) Mobile App
6 4 (3.51%) Mathematics
7 3 (2.63%) Statistics
8 2 (1.75%) Web 2.0
8 2 (1.75%) RIA
8 2 (1.75%) Open Source
9 1 (0.88%) Inversion of Control
9 1 (0.88%) Digital Media
9 1 (0.88%) Social Network
9 1 (0.88%) Animation
9 1 (0.88%) W3C
9 1 (0.88%) Management Information System
9 1 (0.88%) Clustering
Operating Systems
1 8 (7.02%) Linux
2 1 (0.88%) Android
2 1 (0.88%) webOS
2 1 (0.88%) Apple iOS
Processes & Methodologies
1 114 (100.00%) Analytics
2 44 (38.60%) E-Commerce
3 35 (30.70%) SEO
4 32 (28.07%) Agile Software Development
5 20 (17.54%) B2C
5 20 (17.54%) Web Development
5 20 (17.54%) Pay per click
6 18 (15.79%) Digital Marketing
7 16 (14.04%) Business Intelligence
7 16 (14.04%) B2B
8 15 (13.16%) User Stories
9 12 (10.53%) Content Management
10 11 (9.65%) Data Analysis
10 11 (9.65%) Scrum
11 9 (7.89%) Stakeholder Management
12 8 (7.02%) Performance Analysis
12 8 (7.02%) Multivariate Testing
12 8 (7.02%) Online Marketing
13 7 (6.14%) Information Architecture
13 7 (6.14%) User Experience Design
Programming Languages
1 21 (18.42%) JavaScript
2 17 (14.91%) SQL
3 12 (10.53%) C#
4 5 (4.39%) C
5 4 (3.51%) Java
5 4 (3.51%) Groovy
5 4 (3.51%) Scala
6 3 (2.63%) PHP
7 2 (1.75%) T-SQL
8 1 (0.88%) VB
8 1 (0.88%) ActionScript
8 1 (0.88%) VBA
8 1 (0.88%) Python
8 1 (0.88%) MATLAB
8 1 (0.88%) Ruby
8 1 (0.88%) R
8 1 (0.88%) C++
Qualifications
1 18 (15.79%) Degree
2 2 (1.75%) ISEB
3 1 (0.88%) PhD
Quality Assurance & Compliance
1 1 (0.88%) WCAG
1 1 (0.88%) QA
Systems Management
1 1 (0.88%) Capistrano
1 1 (0.88%) Puppet
1 1 (0.88%) Opscode Chef
Vendors
1 39 (34.21%) Google
2 23 (20.18%) Microsoft
2 23 (20.18%) Adobe
3 13 (11.40%) Omniture
4 5 (4.39%) Coremetrics
5 4 (3.51%) Business Objects
6 3 (2.63%) Facebook
7 2 (1.75%) Twitter
7 2 (1.75%) IBM
7 2 (1.75%) Unica
7 2 (1.75%) ClickTale
7 2 (1.75%) Hitwise
8 1 (0.88%) Tableau
8 1 (0.88%) Eloqua
8 1 (0.88%) Venda
8 1 (0.88%) Oracle
8 1 (0.88%) Interwoven
8 1 (0.88%) Salesforce.com
8 1 (0.88%) FatWire
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