The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the South East region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 27 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Aug 2015
Same period 2014 Same period 2013
Web Analytics
Rank 383 394 409
Rank change year-on-year
+11 +15
Permanent jobs citing Web Analytics 65 60 32
As % of all permanent IT jobs located in the South East 0.32% 0.27% 0.15%
As % of the Processes & Methodologies category 0.38% 0.33% 0.19%
Number of salaries quoted 53 53 20
Average salary £40,000 £42,500 £32,000
Average salary % change year-on-year
-5.88% +32.81%
90% offered a salary of more than £21,500 £27,100 £22,500
10% offered a salary of more than £46,200 £62,500 £40,500
UK excluding London average salary £40,000 £38,000 £35,000
% change year-on-year
+5.26% +8.57%
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South East region.

Processes & Methodologies Category
South East
Permanent IT job ads with a match in the
Processes & Methodologies category
17036 18256 16876
As % of all permanent IT jobs located in the South East 83.11% 80.92% 78.13%
Number of salaries quoted 13929 14142 13727
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £30,500 £30,000 £30,000
10% offered a salary of more than £65,000 £65,000 £67,000
UK excluding London average salary £45,000 £42,500 £41,250
% change year-on-year
+5.88% +3.03%

Web Analytics
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the South East region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the South East

Web Analytics
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the South East region.

Web Analytics Salary Trend in the South East

Web Analytics
Salary Histogram in the South East

This chart provides a salary histogram for IT jobs citing Web Analytics across the South East region over the 3 months to 27 August 2015.

Web Analytics Salary Histogram in the South East

Web Analytics
Job Locations in the South East

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the South East region over the 3 months to 27 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hampshire +42 28 £28,750 +6.48%
Surrey +3 17 £45,000 +12.50%
East Sussex +22 9 £21,500 -49.41% 1
Berkshire +10 7 £43,750 -30.00%
Buckinghamshire -7 3 £42,500 +21.42%
Oxfordshire +3 1 £47,500 +5.55%
Kent -3 1 £47,000 +25.33%
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the South East

For the 6 months to 27 August 2015, IT jobs across the South East region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 119 (100.00%) Analytics
2 75 (63.03%) Marketing
3 42 (35.29%) Digital Marketing
4 38 (31.93%) Social Media
5 37 (31.09%) Analytical Skills
5 37 (31.09%) HTML
6 33 (27.73%) CSS
7 32 (26.89%) JavaScript
8 29 (24.37%) SEO
9 28 (23.53%) E-Commerce
10 23 (19.33%) Google
11 22 (18.49%) Finance
11 22 (18.49%) Adobe
12 21 (17.65%) MS Excel
12 21 (17.65%) Agile Software Development
12 21 (17.65%) jQuery
12 21 (17.65%) Google Analytics
13 20 (16.81%) Advertising
13 20 (16.81%) MS Office
14 19 (15.97%) User Experience
14 19 (15.97%) Big Data
15 16 (13.45%) SaaS
15 16 (13.45%) PHP
15 16 (13.45%) Degree
16 15 (12.61%) Content Management
17 14 (11.76%) Pay per click
17 14 (11.76%) B2B
17 14 (11.76%) Online Marketing
18 12 (10.08%) CMS
18 12 (10.08%) Ruby

Web Analytics
Top Related IT Skills in the South East by Category

For the 6 months to 27 August 2015, IT jobs across the South East region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 12 (10.08%) CMS
2 7 (5.88%) Node.js
3 4 (3.36%) Drupal
3 4 (3.36%) SharePoint
4 2 (1.68%) SharePoint 2010
5 1 (0.84%) Lotus Domino
5 1 (0.84%) WordPress
5 1 (0.84%) Adobe Experience Manager
5 1 (0.84%) SharePoint 2013
5 1 (0.84%) PrestaShop
Applications
1 21 (17.65%) MS Excel
2 20 (16.81%) MS Office
3 7 (5.88%) Photoshop
4 3 (2.52%) Spreadsheet
5 2 (1.68%) MS PowerPoint
6 1 (0.84%) InfoPath
Business Applications
1 2 (1.68%) WebTrends
2 1 (0.84%) Magento
Cloud Services
1 21 (17.65%) Google Analytics
2 16 (13.45%) SaaS
3 5 (4.20%) Adobe Analytics
4 1 (0.84%) Office 365
4 1 (0.84%) Responsys
4 1 (0.84%) Yammer
4 1 (0.84%) AWS Elastic Beanstalk
4 1 (0.84%) Silverpop
4 1 (0.84%) Amazon EC2
4 1 (0.84%) Amazon AWS
Communications & Networking
1 3 (2.52%) Intranet
2 2 (1.68%) SMS
3 1 (0.84%) HTTP
3 1 (0.84%) Internet
3 1 (0.84%) Wireshark
Database & Business Intelligence
1 19 (15.97%) Big Data
2 11 (9.24%) MongoDB
2 11 (9.24%) NoSQL
3 6 (5.04%) Relational Database
3 6 (5.04%) SQL Server
3 6 (5.04%) SQL Server Reporting Services
3 6 (5.04%) SQL Server Integration Services
3 6 (5.04%) Oracle BI EE
4 1 (0.84%) Data Warehouse
4 1 (0.84%) MySQL
Development Applications
1 6 (5.04%) Fiddler
2 5 (4.20%) Firebug
2 5 (4.20%) PHPUnit
3 2 (1.68%) Axure RP
4 1 (0.84%) Grunt
4 1 (0.84%) Balsamiq Mockups
4 1 (0.84%) Eclipse
4 1 (0.84%) Git (software)
General
1 75 (63.03%) Marketing
2 22 (18.49%) Finance
3 20 (16.81%) Advertising
4 11 (9.24%) Retail
5 10 (8.40%) Telecoms
6 6 (5.04%) Banking
7 4 (3.36%) Electronics
7 4 (3.36%) Billing
8 2 (1.68%) Publishing
8 2 (1.68%) Games
9 1 (0.84%) Pharmaceutical
9 1 (0.84%) Law
9 1 (0.84%) Manufacturing
Job Titles
1 34 (28.57%) Analyst
2 13 (10.92%) Consultant
2 13 (10.92%) Developer
3 12 (10.08%) Marketing Executive
4 11 (9.24%) Digital Marketing Executive
4 11 (9.24%) Web Analyst
5 7 (5.88%) Account Manager
5 7 (5.88%) Senior Developer
5 7 (5.88%) Junior
5 7 (5.88%) Junior Analyst
6 6 (5.04%) Customer Analyst
6 6 (5.04%) Front-End Developer
6 6 (5.04%) E-Commerce Manager
6 6 (5.04%) Implementation Consultant
7 5 (4.20%) Sales Manager
7 5 (4.20%) PHP Developer
7 5 (4.20%) Senior PHP Developer
7 5 (4.20%) Business Analyst
7 5 (4.20%) Designer
8 4 (3.36%) Web Manager
Libraries, Frameworks & Software Standards
1 37 (31.09%) HTML
2 33 (27.73%) CSS
3 21 (17.65%) jQuery
4 3 (2.52%) Web Services
5 2 (1.68%) Ajax
6 1 (0.84%) Ruby on Rails
6 1 (0.84%) Dojo
6 1 (0.84%) JSR 170
6 1 (0.84%) Django
6 1 (0.84%) OSGi
6 1 (0.84%) REST
6 1 (0.84%) Backbone.js
6 1 (0.84%) Ember.js
6 1 (0.84%) AngularJS
6 1 (0.84%) Twitter Bootstrap
6 1 (0.84%) XML
6 1 (0.84%) Flash
6 1 (0.84%) Spring
6 1 (0.84%) SOAP
6 1 (0.84%) .NET
Miscellaneous
1 38 (31.93%) Social Media
2 37 (31.09%) Analytical Skills
3 19 (15.97%) User Experience
4 8 (6.72%) Digital Media
5 7 (5.88%) Mobile App
6 6 (5.04%) Management Information System
7 5 (4.20%) Computer Science
8 4 (3.36%) FMCG
8 4 (3.36%) Graphic Design
8 4 (3.36%) Smartphone
9 3 (2.52%) Mathematics
9 3 (2.52%) Visualisation
9 3 (2.52%) iPad
10 2 (1.68%) Kindle
10 2 (1.68%) Economics
11 1 (0.84%) Statistics
11 1 (0.84%) E-Learning
Operating Systems
1 6 (5.04%) Linux
2 1 (0.84%) Android
2 1 (0.84%) Apple iOS
Processes & Methodologies
1 119 (100.00%) Analytics
2 42 (35.29%) Digital Marketing
3 29 (24.37%) SEO
4 28 (23.53%) E-Commerce
5 21 (17.65%) Agile Software Development
6 15 (12.61%) Content Management
7 14 (11.76%) Pay per click
7 14 (11.76%) B2B
7 14 (11.76%) Online Marketing
8 12 (10.08%) Business Intelligence
9 11 (9.24%) B2C
9 11 (9.24%) Project Management
9 11 (9.24%) Web Development
9 11 (9.24%) TDD
9 11 (9.24%) Open Source
9 11 (9.24%) Time Management
10 8 (6.72%) Email Marketing
10 8 (6.72%) Social Media Marketing
10 8 (6.72%) Mobile Marketing
10 8 (6.72%) Customer Insight
Programming Languages
1 32 (26.89%) JavaScript
2 16 (13.45%) PHP
3 12 (10.08%) Ruby
4 11 (9.24%) Python
4 11 (9.24%) Perl
5 2 (1.68%) Java
6 1 (0.84%) C#
6 1 (0.84%) SQL
Qualifications
1 16 (13.45%) Degree
2 1 (0.84%) ISEB
2 1 (0.84%) A+ Certification
Quality Assurance & Compliance
1 6 (5.04%) QA
2 2 (1.68%) ISO 9001
2 2 (1.68%) SLA
3 1 (0.84%) WCAG
Systems Management
1 7 (5.88%) Systems Management Server (SMS)
Vendors
1 23 (19.33%) Google
2 22 (18.49%) Adobe
3 12 (10.08%) Facebook
4 11 (9.24%) Microsoft
5 9 (7.56%) Tableau
5 9 (7.56%) Twitter
6 7 (5.88%) Omniture
7 6 (5.04%) Oracle
8 2 (1.68%) Coremetrics
9 1 (0.84%) Hitwise
9 1 (0.84%) IBM
9 1 (0.84%) ExactTarget
9 1 (0.84%) Sysomos