The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the South East region. Included is a guide to the salaries offered in IT jobs that have cited Web Analytics over the 3 months to 24 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
24 Feb 2017
Same period 2016 Same period 2015
Web Analytics
England / South East
Rank 383 409 406
Rank change year-on-year
+26 -3
Permanent jobs citing Web Analytics 11 31 65
As % of all permanent IT jobs located in the South East 0.074% 0.16% 0.31%
As % of the Processes & Methodologies category 0.086% 0.19% 0.37%
Number of salaries quoted 5 28 57
Median salary £32,500 £40,000 £50,000
Median salary % change year-on-year
-18.75% -20.00%
90% offered a salary of more than £32,200 £27,750 £35,000
10% offered a salary of more than £54,500 £69,000 £63,500
UK excluding London median salary £40,000 £42,500 £40,000
% change year-on-year
-5.88% +6.25%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South East region.

Processes & Methodologies Category
South East
Permanent IT job ads with a match in the
Processes & Methodologies category
12744 16735 17755
As % of all permanent IT jobs located in the South East 85.95% 87.10% 85.45%
Number of salaries quoted 10379 14245 14376
Median salary £47,500 £47,500 £45,000
Median salary % change year-on-year
- +5.55%
90% offered a salary of more than £31,500 £30,791 £30,000
10% offered a salary of more than £67,050 £67,500 £67,500
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Web Analytics
Jobs Demand Trend in the South East

The demand trend of job ads across the South East region citing Web Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the South East

Web Analytics
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the South East region.

Web Analytics Salary Trend in the South East

Web Analytics
Salary Histogram in the South East

This chart provides a salary histogram for IT jobs citing Web Analytics across the South East region over the 3 months to 24 February 2017.

Web Analytics Salary Histogram in the South East

Web Analytics
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the South East region over the 3 months to 24 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hampshire +27 4 £50,000 - 2
Surrey +41 3 £32,000 -24.70% 2
Kent - 2 £32,500 -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the South East

For the 6 months to 24 February 2017, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South East region with a requirement for Web Analytics.

1 94 (100.00%) Analytics
2 55 (58.51%) Marketing
3 48 (51.06%) Google
4 45 (47.87%) Google Analytics
5 28 (29.79%) Digital Marketing
5 28 (29.79%) E-Commerce
6 26 (27.66%) Pay per click
7 24 (25.53%) SQL
8 23 (24.47%) SEO
9 22 (23.40%) Social Media
10 21 (22.34%) Digital Media
10 21 (22.34%) Lead Generation
11 20 (21.28%) Business Intelligence
12 19 (20.21%) Degree
13 18 (19.15%) HTML
13 18 (19.15%) Advertising
14 17 (18.09%) JavaScript
14 17 (18.09%) Adobe
14 17 (18.09%) Big Data
14 17 (18.09%) Analytical Skills
15 15 (15.96%) Credit Risk
15 15 (15.96%) Data Analysis
16 14 (14.89%) CSS
17 13 (13.83%) Unix
17 13 (13.83%) Perl
17 13 (13.83%) Internet
17 13 (13.83%) Information Security
17 13 (13.83%) Agile Software Development
17 13 (13.83%) Risk Management
17 13 (13.83%) Use Case

Web Analytics
Top Related IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (8.51%) SAS
2 3 (3.19%) Apache
2 3 (3.19%) Apache Spark
2 3 (3.19%) Confluence
3 2 (2.13%) CMS
4 1 (1.06%) Adobe Experience Manager
4 1 (1.06%) Sitecore CMS
Applications
1 11 (11.70%) MS Excel
2 10 (10.64%) MS PowerPoint
3 3 (3.19%) MS Office
4 2 (2.13%) SPSS
Business Applications
1 5 (5.32%) WebTrends
2 1 (1.06%) Adobe Campaign
2 1 (1.06%) Magento
Cloud Services
1 45 (47.87%) Google Analytics
2 13 (13.83%) Adobe Analytics
3 10 (10.64%) AdWords
4 3 (3.19%) Amazon AWS
Communications & Networking
1 13 (13.83%) Internet
2 1 (1.06%) HTTP
Database & Business Intelligence
1 17 (18.09%) Big Data
2 7 (7.45%) Data Warehouse
3 6 (6.38%) Base SAS
3 6 (6.38%) SAS Data Integration Studio
4 4 (4.26%) Relational Database
5 3 (3.19%) MongoDB
5 3 (3.19%) NoSQL
6 2 (2.13%) BusinessObjects
6 2 (2.13%) BusinessObjects Business Intelligence
6 2 (2.13%) Hadoop
6 2 (2.13%) Lumira
6 2 (2.13%) Power BI
6 2 (2.13%) SQL Server
7 1 (1.06%) Data Mining
Development Applications
1 3 (3.19%) JIRA
General
1 55 (58.51%) Marketing
2 18 (19.15%) Advertising
3 6 (6.38%) Finance
4 3 (3.19%) Publishing
5 2 (2.13%) Banking
5 2 (2.13%) Games
5 2 (2.13%) Law
6 1 (1.06%) Electronics
6 1 (1.06%) Retail
6 1 (1.06%) Russian Language
Job Titles
1 21 (22.34%) Analyst
2 13 (13.83%) Analytics Manager
3 11 (11.70%) Senior Analyst
3 11 (11.70%) Web Manager
4 10 (10.64%) Marketing Executive
4 10 (10.64%) PPC Executive
4 10 (10.64%) Search Marketing Executive
4 10 (10.64%) Senior Manager
4 10 (10.64%) Senior Marketing Executive
4 10 (10.64%) Web Analytics Manager
5 9 (9.57%) IT Support
6 8 (8.51%) Digital Analyst
6 8 (8.51%) Digital Marketing Manager
6 8 (8.51%) Marketing Manager
6 8 (8.51%) Senior Digital Marketing Manager
6 8 (8.51%) Senior Marketing Manager
7 7 (7.45%) Chief Technical Officer
7 7 (7.45%) Digital Analytics Manager
7 7 (7.45%) Web Analyst
8 6 (6.38%) Web Analytics Analyst
Libraries, Frameworks & Software Standards
1 18 (19.15%) HTML
2 14 (14.89%) CSS
3 13 (13.83%) Ext JS
3 13 (13.83%) mod_perl
3 13 (13.83%) Symfony
4 6 (6.38%) JSP
5 4 (4.26%) HTML5
6 3 (3.19%) AngularJS
6 3 (3.19%) CSS3
6 3 (3.19%) Node.js
7 1 (1.06%) jQuery
7 1 (1.06%) Regular Expression
7 1 (1.06%) XML
Miscellaneous
1 22 (23.40%) Social Media
2 21 (22.34%) Digital Media
3 17 (18.09%) Analytical Skills
4 15 (15.96%) Credit Risk
5 3 (3.19%) Mobile App
6 2 (2.13%) Computer Science
6 2 (2.13%) Online Games
6 2 (2.13%) User Experience
6 2 (2.13%) Virtual Team
Operating Systems
1 13 (13.83%) Unix
Processes & Methodologies
1 94 (100.00%) Analytics
2 28 (29.79%) Digital Marketing
2 28 (29.79%) E-Commerce
3 26 (27.66%) Pay per click
4 23 (24.47%) SEO
5 21 (22.34%) Lead Generation
6 20 (21.28%) Business Intelligence
7 15 (15.96%) Data Analysis
8 13 (13.83%) Agile Software Development
8 13 (13.83%) Display Advertising
8 13 (13.83%) Email Marketing
8 13 (13.83%) Information Security
8 13 (13.83%) Risk Management
8 13 (13.83%) Use Case
8 13 (13.83%) User Stories
9 11 (11.70%) Digital Analytics
9 11 (11.70%) Statistics
9 11 (11.70%) Visualisation
10 10 (10.64%) Data Visualisation
11 9 (9.57%) Affiliate Network
Programming Languages
1 24 (25.53%) SQL
2 17 (18.09%) JavaScript
3 13 (13.83%) Perl
4 7 (7.45%) Java
5 6 (6.38%) PHP
5 6 (6.38%) R
5 6 (6.38%) SAS Macro
6 4 (4.26%) Python
Qualifications
1 19 (20.21%) Degree
2 3 (3.19%) PhD
Quality Assurance & Compliance
1 2 (2.13%) QA
2 1 (1.06%) Actionable Recommendations
2 1 (1.06%) Data Quality
Vendors
1 48 (51.06%) Google
2 17 (18.09%) Adobe
3 8 (8.51%) Microsoft
3 8 (8.51%) Tableau
4 5 (5.32%) DoubleClick
4 5 (5.32%) Omniture
5 2 (2.13%) SAP
6 1 (1.06%) ATG
6 1 (1.06%) Cognos
6 1 (1.06%) IBM
6 1 (1.06%) Oracle
6 1 (1.06%) Sitecore
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