The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the South East region. Included is a guide to the salaries offered in IT jobs that have cited Web Analytics over the 3 months to 21 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
21 Jan 2017
Same period 2016 Same period 2015
Web Analytics
England / South East
Rank 349 418 395
Rank change year-on-year
+69 -23
Permanent jobs citing Web Analytics 40 36 57
As % of all permanent IT jobs located in the South East 0.27% 0.18% 0.28%
As % of the Processes & Methodologies category 0.32% 0.21% 0.33%
Number of salaries quoted 13 33 43
Median salary £40,000 £52,500 £41,000
Median salary % change year-on-year
-23.80% +28.04%
90% offered a salary of more than £32,000 £33,000 £33,000
10% offered a salary of more than £52,000 £70,000 £67,000
UK excluding London median salary £42,500 £40,000 £36,000
% change year-on-year
+6.25% +11.11%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South East region.

Processes & Methodologies Category
South East
Permanent IT job ads with a match in the
Processes & Methodologies category
12593 16856 17464
As % of all permanent IT jobs located in the South East 85.68% 86.54% 84.76%
Number of salaries quoted 10272 14212 14014
Median salary £47,500 £47,500 £45,000
Median salary % change year-on-year
- +5.55%
90% offered a salary of more than £31,500 £31,500 £30,000
10% offered a salary of more than £67,500 £65,000 £67,500
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Web Analytics
Jobs Demand Trend in the South East

The demand trend of job ads across the South East region citing Web Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the South East

Web Analytics
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the South East region.

Web Analytics Salary Trend in the South East

Web Analytics
Salary Histogram in the South East

This chart provides a salary histogram for IT jobs citing Web Analytics across the South East region over the 3 months to 21 January 2017.

Web Analytics Salary Histogram in the South East

Web Analytics
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the South East region over the 3 months to 21 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hampshire +35 24 £50,000 -16.66% 2
Surrey +32 5 £32,000 -20.00%
Oxfordshire +25 3 £52,500 -12.50%
East Sussex +20 3 £40,000 +60.00%
Buckinghamshire - 1 £37,500 - 1
Middlesex - 1 £32,500 -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the South East

For the 6 months to 21 January 2017, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South East region with a requirement for Web Analytics.

1 114 (100.00%) Analytics
2 68 (59.65%) Marketing
3 49 (42.98%) Google
4 47 (41.23%) Google Analytics
5 36 (31.58%) SQL
6 31 (27.19%) Business Intelligence
7 28 (24.56%) Digital Marketing
7 28 (24.56%) Agile Software Development
7 28 (24.56%) Analytical Skills
8 27 (23.68%) E-Commerce
9 26 (22.81%) Pay per click
10 24 (21.05%) Degree
11 23 (20.18%) SEO
11 23 (20.18%) Big Data
11 23 (20.18%) Social Media
12 22 (19.30%) HTML
13 21 (18.42%) Credit Risk
13 21 (18.42%) Digital Media
14 18 (15.79%) Advertising
14 18 (15.79%) CSS
15 17 (14.91%) JavaScript
15 17 (14.91%) Adobe
15 17 (14.91%) Data Analysis
15 17 (14.91%) Visualisation
16 15 (13.16%) Statistics
16 15 (13.16%) Data Warehouse
17 14 (12.28%) Product Management
17 14 (12.28%) Adobe Analytics
17 14 (12.28%) Actionable Insight
18 13 (11.40%) User Stories

Web Analytics
Top Related IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (8.77%) SAS
2 3 (2.63%) Apache
2 3 (2.63%) Apache Spark
2 3 (2.63%) Confluence
3 2 (1.75%) CMS
4 1 (0.88%) Adobe Experience Manager
4 1 (0.88%) Sitecore CMS
Applications
1 12 (10.53%) MS Excel
2 10 (8.77%) MS PowerPoint
3 3 (2.63%) MS Office
3 3 (2.63%) SPSS
Business Applications
1 11 (9.65%) WebTrends
2 1 (0.88%) Magento
Cloud Services
1 47 (41.23%) Google Analytics
2 14 (12.28%) Adobe Analytics
3 10 (8.77%) AdWords
4 4 (3.51%) Amazon AWS
5 1 (0.88%) SaaS
Communications & Networking
1 13 (11.40%) Internet
Database & Business Intelligence
1 23 (20.18%) Big Data
2 15 (13.16%) Data Warehouse
3 8 (7.02%) Base SAS
3 8 (7.02%) SAS Data Integration Studio
4 4 (3.51%) Relational Database
5 3 (2.63%) Data Mining
5 3 (2.63%) MongoDB
5 3 (2.63%) MySQL
5 3 (2.63%) NoSQL
5 3 (2.63%) SQL Server
6 2 (1.75%) BusinessObjects
6 2 (1.75%) BusinessObjects Business Intelligence
6 2 (1.75%) Hadoop
6 2 (1.75%) Lumira
6 2 (1.75%) Power BI
7 1 (0.88%) SQL Server Integration Services
Development Applications
1 3 (2.63%) JIRA
2 1 (0.88%) Team Foundation Server
2 1 (0.88%) Visual Studio
General
1 68 (59.65%) Marketing
2 18 (15.79%) Advertising
3 10 (8.77%) Games
4 5 (4.39%) Finance
4 5 (4.39%) Russian Language
5 3 (2.63%) Publishing
6 2 (1.75%) Banking
6 2 (1.75%) Law
7 1 (0.88%) Electronics
7 1 (0.88%) Retail
Job Titles
1 21 (18.42%) Analyst
2 14 (12.28%) Analytics Manager
3 11 (9.65%) Web Manager
4 10 (8.77%) Marketing Executive
4 10 (8.77%) PPC Executive
4 10 (8.77%) Search Marketing Executive
4 10 (8.77%) Senior Analyst
4 10 (8.77%) Senior Manager
4 10 (8.77%) Senior Marketing Executive
4 10 (8.77%) Web Analytics Manager
5 9 (7.89%) IT Support
6 8 (7.02%) Digital Analyst
6 8 (7.02%) Digital Marketing Manager
6 8 (7.02%) Marketing Manager
6 8 (7.02%) Programmer
6 8 (7.02%) SAS Programmer
6 8 (7.02%) Senior Digital Marketing Manager
6 8 (7.02%) Senior Marketing Manager
6 8 (7.02%) Web Analyst
7 7 (6.14%) Chief Technical Officer
Libraries, Frameworks & Software Standards
1 22 (19.30%) HTML
2 18 (15.79%) CSS
3 13 (11.40%) Ext JS
3 13 (11.40%) mod_perl
3 13 (11.40%) Symfony
4 8 (7.02%) HTML5
5 7 (6.14%) CSS3
6 6 (5.26%) JSP
7 3 (2.63%) AngularJS
7 3 (2.63%) Node.js
8 2 (1.75%) XML
9 1 (0.88%) .NET
9 1 (0.88%) ASP.NET
9 1 (0.88%) ASP.NET MVC
9 1 (0.88%) jQuery
9 1 (0.88%) Web Services
Miscellaneous
1 28 (24.56%) Analytical Skills
2 23 (20.18%) Social Media
3 21 (18.42%) Credit Risk
3 21 (18.42%) Digital Media
4 17 (14.91%) Visualisation
5 15 (13.16%) Statistics
6 10 (8.77%) Mobile App
6 10 (8.77%) Online Games
6 10 (8.77%) User Experience
7 9 (7.89%) Psychology
8 8 (7.02%) Mathematics
9 6 (5.26%) Virtual Team
10 2 (1.75%) Computer Science
10 2 (1.75%) Data Extraction
10 2 (1.75%) Physics
11 1 (0.88%) Performance Metrics
Operating Systems
1 13 (11.40%) Unix
2 1 (0.88%) Windows
Processes & Methodologies
1 114 (100.00%) Analytics
2 31 (27.19%) Business Intelligence
3 28 (24.56%) Agile Software Development
3 28 (24.56%) Digital Marketing
4 27 (23.68%) E-Commerce
5 26 (22.81%) Pay per click
6 23 (20.18%) SEO
7 17 (14.91%) Data Analysis
8 14 (12.28%) Actionable Insight
8 14 (12.28%) Product Management
9 13 (11.40%) Display Advertising
9 13 (11.40%) Email Marketing
9 13 (11.40%) ETL
9 13 (11.40%) Information Security
9 13 (11.40%) Risk Management
9 13 (11.40%) Use Case
9 13 (11.40%) User Stories
10 12 (10.53%) Data Visualisation
11 11 (9.65%) Digital Analytics
12 10 (8.77%) Contingency Planning
Programming Languages
1 36 (31.58%) SQL
2 17 (14.91%) JavaScript
3 13 (11.40%) Perl
4 11 (9.65%) R
5 9 (7.89%) Java
6 8 (7.02%) SAS Macro
7 6 (5.26%) PHP
7 6 (5.26%) Python
8 2 (1.75%) C#
9 1 (0.88%) C
9 1 (0.88%) C++
9 1 (0.88%) VBA
Qualifications
1 24 (21.05%) Degree
2 3 (2.63%) PhD
Quality Assurance & Compliance
1 5 (4.39%) Data Quality
2 2 (1.75%) QA
3 1 (0.88%) Actionable Recommendations
Vendors
1 49 (42.98%) Google
2 17 (14.91%) Adobe
3 8 (7.02%) Microsoft
3 8 (7.02%) Tableau
4 5 (4.39%) DoubleClick
4 5 (4.39%) Omniture
5 2 (1.75%) SAP
6 1 (0.88%) ATG
6 1 (0.88%) IBM
6 1 (0.88%) Oracle
6 1 (0.88%) Sitecore
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