The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the South East region. Included is a guide to the salaries offered in IT jobs that have cited Web Analytics over the 3 months to 27 September 2016 with a comparison to the same period over the previous 2 years.

3 months to
27 Sep 2016
Same period 2015 Same period 2014
Web Analytics
Rank 386 401 410
Rank change year-on-year
+15 +9
Permanent jobs citing Web Analytics 49 66 54
As % of all permanent IT jobs located in the South East 0.28% 0.32% 0.25%
As % of the Processes & Methodologies category 0.32% 0.37% 0.30%
Number of salaries quoted 37 58 45
Median salary £45,000 £40,000 £40,000
Median salary % change year-on-year
+12.50% -
90% offered a salary of more than £32,600 £21,500 £27,500
10% offered a salary of more than £72,500 £55,000 £60,000
UK excluding London median salary £40,000 £40,000 £40,000
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South East region.

Processes & Methodologies Category
South East
Permanent IT job ads with a match in the
Processes & Methodologies category
15147 17788 18110
As % of all permanent IT jobs located in the South East 86.23% 85.40% 83.61%
Number of salaries quoted 12574 14781 13992
Median salary £47,500 £45,000 £45,000
Median salary % change year-on-year
+5.55% -
90% offered a salary of more than £32,500 £31,000 £30,000
10% offered a salary of more than £70,000 £67,500 £65,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Web Analytics
Jobs Demand Trend in the South East

The demand trend of job ads across the South East region citing Web Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the South East

Web Analytics
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the South East region.

Web Analytics Salary Trend in the South East

Web Analytics
Salary Histogram in the South East

This chart provides a salary histogram for IT jobs citing Web Analytics across the South East region over the 3 months to 27 September 2016.

Web Analytics Salary Histogram in the South East

Web Analytics
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the South East region over the 3 months to 27 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Surrey +10 11 £40,000 -11.11% 2
East Sussex +11 10 £70,000 +225.58%
Buckinghamshire +19 7 £37,500 +7.14% 1
Hampshire -16 7 £72,500 +190.00% 3
Berkshire +13 6 £46,000 -8.00%
Oxfordshire +5 5 £47,500 - 1
West Sussex - 2 £24,750 -
Sussex - 1 £33,000 -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the South East

For the 6 months to 27 September 2016, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South East region with a requirement for Web Analytics.

1 86 (100.00%) Analytics
2 40 (46.51%) Marketing
3 38 (44.19%) Agile Software Development
4 33 (38.37%) Analytical Skills
5 32 (37.21%) SQL
6 28 (32.56%) Business Intelligence
7 27 (31.40%) Google
8 25 (29.07%) Google Analytics
9 17 (19.77%) Degree
10 16 (18.60%) C#
10 16 (18.60%) .NET
11 15 (17.44%) Project Management
11 15 (17.44%) User Experience
12 14 (16.28%) Product Management
12 14 (16.28%) JavaScript
13 12 (13.95%) XML
13 12 (13.95%) Windows
13 12 (13.95%) Statistics
13 12 (13.95%) jQuery
14 11 (12.79%) ASP.NET MVC
14 11 (12.79%) SaaS
14 11 (12.79%) Team Foundation Server
14 11 (12.79%) Market Research
14 11 (12.79%) Customer Insight
14 11 (12.79%) Actionable Insight
14 11 (12.79%) Visual Studio
14 11 (12.79%) ASP.NET
14 11 (12.79%) Data Warehouse
14 11 (12.79%) MVC
15 10 (11.63%) Finance

Web Analytics
Top Related IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (6.98%) SAS
2 3 (3.49%) Apache Solr
3 1 (1.16%) Apache
3 1 (1.16%) Apache Spark
3 1 (1.16%) CMS
3 1 (1.16%) Confluence
3 1 (1.16%) IIS
3 1 (1.16%) Sitecore CMS
Applications
1 9 (10.47%) MS Excel
2 5 (5.81%) MS PowerPoint
3 1 (1.16%) SPSS
Business Applications
1 10 (11.63%) WebTrends
2 1 (1.16%) Eloqua
2 1 (1.16%) Oracle BPM
2 1 (1.16%) Sprinklr
Cloud Services
1 25 (29.07%) Google Analytics
2 11 (12.79%) SaaS
3 10 (11.63%) Adobe Analytics
4 2 (2.33%) Amazon AWS
5 1 (1.16%) AdWords
5 1 (1.16%) GitHub
5 1 (1.16%) Google Tag Manager
Communications & Networking
1 4 (4.65%) Internet
2 2 (2.33%) DNS
2 2 (2.33%) TCP/IP
Database & Business Intelligence
1 11 (12.79%) Data Warehouse
2 10 (11.63%) Big Data
3 4 (4.65%) Base SAS
3 4 (4.65%) SAS Data Integration Studio
4 3 (3.49%) MySQL
5 2 (2.33%) Data Mining
6 1 (1.16%) MongoDB
6 1 (1.16%) NoSQL
6 1 (1.16%) Power BI
6 1 (1.16%) PowerPivot
6 1 (1.16%) QlikView
6 1 (1.16%) SQL Server
6 1 (1.16%) SQL Server Integration Services
Development Applications
1 11 (12.79%) Team Foundation Server
1 11 (12.79%) Visual Studio
2 1 (1.16%) Atlassian Bamboo
2 1 (1.16%) Bower
2 1 (1.16%) Grunt
2 1 (1.16%) JIRA
General
1 40 (46.51%) Marketing
2 10 (11.63%) Finance
2 10 (11.63%) Games
3 5 (5.81%) Advertising
3 5 (5.81%) Russian Language
4 2 (2.33%) Law
5 1 (1.16%) German Language
Job Titles
1 17 (19.77%) Analyst
1 17 (19.77%) Developer
2 15 (17.44%) C# Developer
3 14 (16.28%) .NET Developer
3 14 (16.28%) C# .NET Developer
4 13 (15.12%) Software Developer
5 12 (13.95%) Web Analyst
6 11 (12.79%) .NET Software Developer
6 11 (12.79%) ASP.NET Developer
6 11 (12.79%) ASP.NET MVC Developer
6 11 (12.79%) C# ASP.NET Developer
6 11 (12.79%) C# Software Developer
6 11 (12.79%) SQL Developer
7 7 (8.14%) User Researcher
8 6 (6.98%) Analytics Manager
8 6 (6.98%) Marketing Manager
8 6 (6.98%) Web Analytics Analyst
9 5 (5.81%) Digital Marketing Manager
9 5 (5.81%) Web Analytics Manager
9 5 (5.81%) Web Manager
Libraries, Frameworks & Software Standards
1 16 (18.60%) .NET
2 12 (13.95%) jQuery
2 12 (13.95%) XML
3 11 (12.79%) ASP.NET
3 11 (12.79%) ASP.NET MVC
4 10 (11.63%) HTML
5 9 (10.47%) CSS
6 8 (9.30%) HTML5
7 6 (6.98%) CSS3
8 4 (4.65%) Ext JS
8 4 (4.65%) mod_perl
8 4 (4.65%) Symfony
9 2 (2.33%) AngularJS
9 2 (2.33%) LAMP
9 2 (2.33%) Node.js
10 1 (1.16%) LESS
10 1 (1.16%) REST
10 1 (1.16%) Sass
10 1 (1.16%) Spring
10 1 (1.16%) Twitter Bootstrap
Miscellaneous
1 33 (38.37%) Analytical Skills
2 15 (17.44%) User Experience
3 12 (13.95%) Statistics
4 10 (11.63%) Mobile App
4 10 (11.63%) Online Games
5 9 (10.47%) Credit Risk
5 9 (10.47%) Psychology
6 8 (9.30%) Social Media
6 8 (9.30%) Visualisation
7 6 (6.98%) Mathematics
8 5 (5.81%) Computer Science
8 5 (5.81%) Virtual Team
9 1 (1.16%) Data Protection Act
9 1 (1.16%) Enterprise Software
9 1 (1.16%) Physics
Operating Systems
1 12 (13.95%) Windows
2 4 (4.65%) Unix
3 1 (1.16%) Linux
Processes & Methodologies
1 86 (100.00%) Analytics
2 38 (44.19%) Agile Software Development
3 28 (32.56%) Business Intelligence
4 15 (17.44%) Project Management
5 14 (16.28%) Product Management
6 11 (12.79%) Actionable Insight
6 11 (12.79%) Customer Insight
6 11 (12.79%) Market Research
6 11 (12.79%) MVC
7 10 (11.63%) Contingency Planning
7 10 (11.63%) E-Commerce
7 10 (11.63%) Mobile First
7 10 (11.63%) Web Design
8 9 (10.47%) Digital Marketing
9 8 (9.30%) B2B
9 8 (9.30%) CRM
9 8 (9.30%) SEO
10 7 (8.14%) B2C
10 7 (8.14%) Competitor Analysis
10 7 (8.14%) ETL
Programming Languages
1 32 (37.21%) SQL
2 16 (18.60%) C#
3 14 (16.28%) JavaScript
4 7 (8.14%) R
5 4 (4.65%) Java
5 4 (4.65%) Perl
5 4 (4.65%) SAS Macro
6 3 (3.49%) Python
7 2 (2.33%) PHP
8 1 (1.16%) C
8 1 (1.16%) C++
8 1 (1.16%) Data Analysis Expressions (DAX)
8 1 (1.16%) Objective-C
8 1 (1.16%) VBA
Qualifications
1 17 (19.77%) Degree
2 1 (1.16%) PhD
Quality Assurance & Compliance
1 5 (5.81%) Data Quality
2 1 (1.16%) Actionable Recommendations
2 1 (1.16%) PCI DSS
Vendors
1 27 (31.40%) Google
2 9 (10.47%) Adobe
3 6 (6.98%) Microsoft
4 5 (5.81%) DoubleClick
5 4 (4.65%) Coremetrics
6 3 (3.49%) Endeca
7 2 (2.33%) Tealeaf
8 1 (1.16%) Agnitio
8 1 (1.16%) Marketo
8 1 (1.16%) Oracle
8 1 (1.16%) Salesforce.com
8 1 (1.16%) Sitecore
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