The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the Lancashire region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 27 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Aug 2014
Same period 2013 Same period 2012
Web Analytics
Rank - - 60
Permanent jobs citing Web Analytics 0 0 5
As % of all permanent IT jobs located in Lancashire - - 0.97%
As % of the Processes & Methodologies category - - 1.36%
Number of salaries quoted 0 0 5
Average salary - - £20,000
UK excluding London average salary £37,500 £35,000 £37,500
% change year-on-year
+7.14% -6.66%
Web Analytics
North West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Lancashire region.

Processes & Methodologies Category
Lancashire
Permanent IT job ads with a match in the
Processes & Methodologies category
412 398 367
As % of all permanent IT jobs located in Lancashire 82.73% 76.98% 70.99%
Number of salaries quoted 330 357 312
Average salary £37,500 £35,000 £33,500
Average salary % change year-on-year
+7.14% +4.47%
90% offered a salary of more than £24,000 £23,000 £25,000
10% offered a salary of more than £50,000 £47,500 £52,500
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Web Analytics
Jobs Demand Trend in Lancashire

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Lancashire region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Lancashire

Web Analytics
Salary Trend in Lancashire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Lancashire region.

Web Analytics Salary Trend in Lancashire

Web Analytics
Top 21 Related IT Skills in Lancashire

For the 6 months to 27 August 2014, IT jobs across the Lancashire region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 2 (100.00%) SEO
1 2 (100.00%) CMS
1 2 (100.00%) Marketing
1 2 (100.00%) Mathematics
1 2 (100.00%) Online Marketing
1 2 (100.00%) WordPress
1 2 (100.00%) Analytics
2 1 (50.00%) Magento
2 1 (50.00%) Web Marketing
2 1 (50.00%) Social Media
2 1 (50.00%) Marketing Strategy
2 1 (50.00%) Facebook
2 1 (50.00%) Twitter
2 1 (50.00%) Internet Marketing
2 1 (50.00%) Time Management
2 1 (50.00%) MS PowerPoint
2 1 (50.00%) Pay per click
2 1 (50.00%) Advertising
2 1 (50.00%) HTML
2 1 (50.00%) PHP
2 1 (50.00%) Internet

Web Analytics
Top Related IT Skills in Lancashire by Category

For the 6 months to 27 August 2014, IT jobs across the Lancashire region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (100.00%) CMS
1 2 (100.00%) WordPress
Applications
1 1 (50.00%) MS PowerPoint
Business Applications
1 1 (50.00%) Magento
Communications & Networking
1 1 (50.00%) Internet
General
1 2 (100.00%) Marketing
2 1 (50.00%) Advertising
Job Titles
1 1 (50.00%) Coordinator
1 1 (50.00%) Account Manager
1 1 (50.00%) SEO Account Manager
Libraries, Frameworks & Software Standards
1 1 (50.00%) HTML
Miscellaneous
1 2 (100.00%) Mathematics
2 1 (50.00%) Social Media
Processes & Methodologies
1 2 (100.00%) SEO
1 2 (100.00%) Online Marketing
1 2 (100.00%) Analytics
2 1 (50.00%) Web Marketing
2 1 (50.00%) Marketing Strategy
2 1 (50.00%) Pay per click
2 1 (50.00%) Internet Marketing
2 1 (50.00%) Time Management
Programming Languages
1 1 (50.00%) PHP
Vendors
1 1 (50.00%) Facebook
1 1 (50.00%) Twitter