The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 5 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
5 May 2015
Same period 2014 Same period 2013
Web Analytics
Rank 243 228 229
Rank change year-on-year
-15 +1
Permanent jobs citing Web Analytics 10 15 26
As % of all permanent IT jobs located in the North West 0.16% 0.21% 0.36%
As % of the Processes & Methodologies category 0.19% 0.26% 0.45%
Number of salaries quoted 7 12 22
Average salary £32,500 £36,250 £37,500
Average salary % change year-on-year
-10.34% -3.33%
90% offered a salary of more than £22,500 £25,150 £22,000
10% offered a salary of more than £73,000 £46,500 £42,000
UK excluding London average salary £40,000 £37,500 £36,500
% change year-on-year
+6.66% +2.73%
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5388 5780 5807
As % of all permanent IT jobs located in the North West 83.90% 82.15% 79.41%
Number of salaries quoted 4308 4653 4813
Average salary £40,000 £39,000 £37,500
Average salary % change year-on-year
+2.56% +4.00%
90% offered a salary of more than £27,500 £26,500 £25,500
10% offered a salary of more than £57,500 £55,000 £55,000
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

Web Analytics
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the North West

Web Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the North West region.

Web Analytics Salary Trend in the North West

Web Analytics
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Web Analytics across the North West region over the 3 months to 5 May 2015.

Web Analytics Salary Histogram in the North West

Web Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the North West region over the 3 months to 5 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -3 6 £35,000 -6.66% 3
Lancashire +3 2 £22,500 -19.04%
Cheshire +2 2 £62,500 +150.00%
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the North West

For the 6 months to 5 May 2015, IT jobs across the North West region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 21 (100.00%) Analytics
2 13 (61.90%) Google
3 12 (57.14%) Google Analytics
4 10 (47.62%) Marketing
4 10 (47.62%) E-Commerce
5 8 (38.10%) SEO
6 7 (33.33%) Business Intelligence
7 5 (23.81%) HTML
7 5 (23.81%) SQL
7 5 (23.81%) CSS
7 5 (23.81%) MS Excel
7 5 (23.81%) Agile Software Development
7 5 (23.81%) Retail
8 4 (19.05%) Business Analysis
8 4 (19.05%) Digital Marketing
8 4 (19.05%) VBA
8 4 (19.05%) Oracle
8 4 (19.05%) PL/SQL
8 4 (19.05%) Finance
8 4 (19.05%) Oracle BI Publisher
8 4 (19.05%) Analytical Skills
9 3 (14.29%) Mobile Development
9 3 (14.29%) Project Management
9 3 (14.29%) PHP
9 3 (14.29%) MS Project
9 3 (14.29%) Data Warehouse
9 3 (14.29%) PRINCE2
9 3 (14.29%) User Acceptance Testing
9 3 (14.29%) Email Marketing
9 3 (14.29%) Pay per click

Web Analytics
Top Related IT Skills in the North West by Category

For the 6 months to 5 May 2015, IT jobs across the North West region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (4.76%) CMS
1 1 (4.76%) WordPress
1 1 (4.76%) MODX
Applications
1 5 (23.81%) MS Excel
2 3 (14.29%) MS Project
3 1 (4.76%) Photoshop
Business Applications
1 2 (9.52%) WebTrends
Cloud Services
1 12 (57.14%) Google Analytics
2 1 (4.76%) Adobe Analytics
Communications & Networking
1 1 (4.76%) Intranet
Database & Business Intelligence
1 4 (19.05%) Oracle BI Publisher
2 3 (14.29%) Data Warehouse
3 1 (4.76%) SQL Server Reporting Services
3 1 (4.76%) SQL Server Integration Services
General
1 10 (47.62%) Marketing
2 5 (23.81%) Retail
3 4 (19.05%) Finance
4 2 (9.52%) Games
5 1 (4.76%) Advertising
Job Titles
1 9 (42.86%) Analyst
2 5 (23.81%) Data Analyst
2 5 (23.81%) Web Analyst
3 2 (9.52%) MI Analyst
3 2 (9.52%) SEO Executive
3 2 (9.52%) Insight Analyst
3 2 (9.52%) Data Manager
3 2 (9.52%) SEO Manager
3 2 (9.52%) Data Analytics Manager
3 2 (9.52%) Data Insight Analyst
3 2 (9.52%) Chief Technology Officer
4 1 (4.76%) Designer
4 1 (4.76%) Digital Designer
4 1 (4.76%) Junior Web Developer
4 1 (4.76%) Junior Developer
4 1 (4.76%) Web Developer
4 1 (4.76%) Junior
4 1 (4.76%) Developer
4 1 (4.76%) PPC Manager
4 1 (4.76%) PPC Analyst
Libraries, Frameworks & Software Standards
1 5 (23.81%) HTML
1 5 (23.81%) CSS
2 2 (9.52%) XML
2 2 (9.52%) jQuery
3 1 (4.76%) Flash
Miscellaneous
1 4 (19.05%) Analytical Skills
2 2 (9.52%) Blog
2 2 (9.52%) Social Media
2 2 (9.52%) User Experience
3 1 (4.76%) Statistics
Processes & Methodologies
1 21 (100.00%) Analytics
2 10 (47.62%) E-Commerce
3 8 (38.10%) SEO
4 7 (33.33%) Business Intelligence
5 5 (23.81%) Agile Software Development
6 4 (19.05%) Business Analysis
6 4 (19.05%) Digital Marketing
7 3 (14.29%) User Acceptance Testing
7 3 (14.29%) Mobile Development
7 3 (14.29%) Competitor Analysis
7 3 (14.29%) Pay per click
7 3 (14.29%) Email Marketing
7 3 (14.29%) Project Management
7 3 (14.29%) PRINCE2
8 2 (9.52%) Time Management
8 2 (9.52%) UX Design
8 2 (9.52%) Multivariate Testing
9 1 (4.76%) Market Research
9 1 (4.76%) Customer Engagement
9 1 (4.76%) Web Marketing
Programming Languages
1 5 (23.81%) SQL
2 4 (19.05%) VBA
2 4 (19.05%) PL/SQL
3 3 (14.29%) PHP
4 2 (9.52%) JavaScript
Qualifications
1 1 (4.76%) Degree
Vendors
1 13 (61.90%) Google
2 4 (19.05%) Oracle
3 2 (9.52%) Adobe
3 2 (9.52%) Yahoo!
4 1 (4.76%) Coremetrics
4 1 (4.76%) ClickTale
4 1 (4.76%) Facebook
Rochdale, Lancashire
Zen Internet Ltd
Salary: Up to £45,000 per annum depending on experience + benefits
Posted: 4 days ago
Southport
Interquest - IQ ESM
Salary: £28000 - £40000 per annum
Posted: 12 days ago
Manchester
Adria Solutions Ltd
Salary: £30000 - £40000 per annum + Benefits
Posted: 13 days ago
Manchester
Mint Recruitment Solutions
Salary: £30000 - £42000 per annum
Posted: 14 days ago