The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the North West region. Included is a guide to the salaries offered in IT jobs that have cited Web Analytics over the 3 months to 28 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
28 May 2016
Same period 2015 Same period 2014
Web Analytics
Rank 219 240 237
Rank change year-on-year
+21 -3
Permanent jobs citing Web Analytics 10 8 23
As % of all permanent IT jobs located in the North West 0.18% 0.13% 0.34%
As % of the Processes & Methodologies category 0.21% 0.15% 0.39%
Number of salaries quoted 10 6 19
Median salary £40,000 £35,000 £37,500
Median salary % change year-on-year
+14.28% -6.66%
90% offered a salary of more than £29,950 £27,500 £25,800
10% offered a salary of more than £50,000 £45,000 £72,500
UK excluding London median salary £40,000 £40,000 £38,000
% change year-on-year
- +5.26%
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
4767 5445 5857
As % of all permanent IT jobs located in the North West 85.91% 88.26% 85.42%
Number of salaries quoted 4043 4349 4707
Median salary £42,500 £40,000 £39,500
Median salary % change year-on-year
+6.25% +1.26%
90% offered a salary of more than £27,500 £27,500 £26,500
10% offered a salary of more than £60,500 £55,000 £57,500
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Web Analytics
Jobs Demand Trend in the North West

The demand trend of job ads across the North West region citing Web Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the North West

Web Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the North West region.

Web Analytics Salary Trend in the North West

Web Analytics
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Web Analytics across the North West region over the 3 months to 28 May 2016.

Web Analytics Salary Histogram in the North West

Web Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the North West region over the 3 months to 28 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -5 9 £42,500 +21.42% 8
Cheshire - 1 £30,500 - 1
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the North West

For the 6 months to 28 May 2016, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Web Analytics.

1 19 (100.00%) Analytics
2 8 (42.11%) HTML
2 8 (42.11%) JavaScript
2 8 (42.11%) CSS
2 8 (42.11%) E-Commerce
2 8 (42.11%) Marketing
3 7 (36.84%) Agile Software Development
3 7 (36.84%) User Experience
4 6 (31.58%) SQL
4 6 (31.58%) Google
4 6 (31.58%) Google Analytics
5 5 (26.32%) Information Architecture
5 5 (26.32%) HTML5
5 5 (26.32%) Linux
5 5 (26.32%) Business Intelligence
5 5 (26.32%) Wireframes
6 4 (21.05%) Service Design
6 4 (21.05%) Axure RP
6 4 (21.05%) Scrum
6 4 (21.05%) Windows
6 4 (21.05%) Web Usability
6 4 (21.05%) Kanban
7 3 (15.79%) SQL Server Integration Services
7 3 (15.79%) MDX
7 3 (15.79%) SQL Server
7 3 (15.79%) Microsoft
7 3 (15.79%) Retail
7 3 (15.79%) SQL Server Reporting Services
7 3 (15.79%) Test Strategy
7 3 (15.79%) NoSQL

Web Analytics
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (5.26%) nginx
Applications
1 2 (10.53%) Photoshop
2 1 (5.26%) MS Excel
Business Applications
1 2 (10.53%) Dynamics AX
2 1 (5.26%) Magento
Cloud Services
1 6 (31.58%) Google Analytics
2 2 (10.53%) SaaS
Database & Business Intelligence
1 3 (15.79%) NoSQL
1 3 (15.79%) Power BI
1 3 (15.79%) SQL Server
1 3 (15.79%) SQL Server Integration Services
1 3 (15.79%) SQL Server Reporting Services
2 2 (10.53%) Data Warehouse
2 2 (10.53%) Enterprise Data Warehouse
3 1 (5.26%) Couchbase
3 1 (5.26%) MongoDB
3 1 (5.26%) MySQL
3 1 (5.26%) QlikView
3 1 (5.26%) Redis
3 1 (5.26%) Relational Database
3 1 (5.26%) SQL Server 2008
3 1 (5.26%) SQL Server 2012
3 1 (5.26%) SQL Server 2014
3 1 (5.26%) SQL Server 2016
3 1 (5.26%) SQL Server Analysis Services
Development Applications
1 4 (21.05%) Axure RP
2 1 (5.26%) Git (software)
General
1 8 (42.11%) Marketing
2 3 (15.79%) Retail
3 2 (10.53%) Telecoms
4 1 (5.26%) Finance
Job Titles
1 7 (36.84%) Designer
1 7 (36.84%) UX Designer
2 5 (26.32%) Business Intelligence Developer
2 5 (26.32%) Developer
3 3 (15.79%) Head of E-Commerce
4 2 (10.53%) Business Development Manager
4 2 (10.53%) Business Manager
4 2 (10.53%) Development Manager
4 2 (10.53%) SQL BI Developer
4 2 (10.53%) SQL Developer
5 1 (5.26%) Analyst
5 1 (5.26%) Data Analyst
5 1 (5.26%) Team Leader
5 1 (5.26%) Web Team Leader
Libraries, Frameworks & Software Standards
1 8 (42.11%) CSS
1 8 (42.11%) HTML
2 5 (26.32%) HTML5
3 3 (15.79%) MDX
4 2 (10.53%) Ajax
5 1 (5.26%) CodeIgniter
5 1 (5.26%) CSS3
5 1 (5.26%) Flash
5 1 (5.26%) Laravel
5 1 (5.26%) LEMP Stack
5 1 (5.26%) Memcached
Miscellaneous
1 7 (36.84%) User Experience
2 2 (10.53%) Mobile App
3 1 (5.26%) Analytical Skills
3 1 (5.26%) Computer Science
3 1 (5.26%) Social Media
3 1 (5.26%) Streaming Media
3 1 (5.26%) Visualisation
Operating Systems
1 5 (26.32%) Linux
2 4 (21.05%) Windows
Processes & Methodologies
1 19 (100.00%) Analytics
2 8 (42.11%) E-Commerce
3 7 (36.84%) Agile Software Development
4 5 (26.32%) Business Intelligence
4 5 (26.32%) Information Architecture
4 5 (26.32%) Wireframes
5 4 (21.05%) Kanban
5 4 (21.05%) Scrum
5 4 (21.05%) Service Design
5 4 (21.05%) Web Usability
6 3 (15.79%) Test Strategy
7 2 (10.53%) Business Development
7 2 (10.53%) Data Analytics
7 2 (10.53%) Web Design
8 1 (5.26%) B2B
8 1 (5.26%) B2C
8 1 (5.26%) ETL
8 1 (5.26%) Pay per click
8 1 (5.26%) SEO
8 1 (5.26%) Service Delivery
Programming Languages
1 8 (42.11%) JavaScript
2 6 (31.58%) SQL
3 1 (5.26%) Data Analysis Expressions (DAX)
3 1 (5.26%) PHP
3 1 (5.26%) T-SQL
Quality Assurance & Compliance
1 1 (5.26%) QA
System Software
1 1 (5.26%) Varnish
Systems Management
1 1 (5.26%) Piwik
Vendors
1 6 (31.58%) Google
2 3 (15.79%) Microsoft
3 2 (10.53%) Salesforce.com
4 1 (5.26%) Tableau
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Salary: £25000 - £35000 per annum + Benefits
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Manchester, Lancashire
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Salary: £35000 - £50000 per annum
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Manchester
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Salary: £23000 - £35000 per annum + Benefits
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Salary: £20000 - £24000 per annum
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Salary: £40000 - £50000 per annum + FlexiTime, Pension etc.
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Salary: £40000 - £50000 per annum
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