The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Web Analytics
Rank 185 216 228
Rank change year-on-year
+31 +12
Permanent jobs citing Web Analytics 77 28 26
As % of all permanent IT jobs located in the North West 1.04% 0.41% 0.36%
As % of the Processes & Methodologies category 1.24% 0.51% 0.45%
Number of salaries quoted 28 20 24
Average salary £32,000 £41,250 £35,000
Average salary % change year-on-year
-22.42% +17.85%
90% offered a salary of more than £21,500 £30,750 £21,800
10% offered a salary of more than £50,000 £49,000 £56,750
UK excluding London average salary £40,000 £35,000 £37,500
% change year-on-year
+14.28% -6.66%
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
6211 5443 5765
As % of all permanent IT jobs located in the North West 83.83% 79.39% 79.02%
Number of salaries quoted 5049 4615 4953
Average salary £40,000 £38,500 £37,500
Average salary % change year-on-year
+3.89% +2.66%
90% offered a salary of more than £27,500 £27,000 £27,000
10% offered a salary of more than £58,000 £57,500 £55,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Web Analytics
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the North West

Web Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the North West region.

Web Analytics Salary Trend in the North West

Web Analytics
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Web Analytics across the North West region over the 3 months to 19 September 2014.

Web Analytics Salary Histogram in the North West

Web Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the North West region over the 3 months to 19 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +58 76 £32,500 -13.90% 2
Merseyside - 1 £28,500 -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the North West

For the 6 months to 19 September 2014, IT jobs across the North West region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 109 (100.00%) Analytics
2 67 (61.47%) Google Analytics
2 67 (61.47%) Google
3 65 (59.63%) E-Commerce
4 59 (54.13%) Marketing
5 44 (40.37%) Degree
6 43 (39.45%) SQL
7 39 (35.78%) Pay per click
8 36 (33.03%) SEO
9 35 (32.11%) Analytical Skills
10 28 (25.69%) Coaching
11 25 (22.94%) User Experience
12 24 (22.02%) MS Excel
13 23 (21.10%) Social Media
14 22 (20.18%) Online Marketing
14 22 (20.18%) Retail
14 22 (20.18%) Finance
15 21 (19.27%) CMS
16 20 (18.35%) Content Management
16 20 (18.35%) Magento
17 18 (16.51%) Customer Engagement
17 18 (16.51%) Enterprise Content Management
17 18 (16.51%) Strategic Planning
17 18 (16.51%) Data Mining
18 17 (15.60%) Visualisation
18 17 (15.60%) Digital Marketing
19 16 (14.68%) Microsoft
20 14 (12.84%) MS Office
20 14 (12.84%) Data Management
20 14 (12.84%) Coremetrics

Web Analytics
Top Related IT Skills in the North West by Category

For the 6 months to 19 September 2014, IT jobs across the North West region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 21 (19.27%) CMS
Applications
1 24 (22.02%) MS Excel
2 14 (12.84%) MS Office
3 11 (10.09%) Spreadsheet
4 4 (3.67%) MS PowerPoint
5 1 (0.92%) Photoshop
Business Applications
1 67 (61.47%) Google Analytics
2 20 (18.35%) Magento
3 6 (5.50%) SiteCatalyst
3 6 (5.50%) WebTrends
4 5 (4.59%) Oracle CRM
5 4 (3.67%) Dynamics CRM
Communications & Networking
1 2 (1.83%) Internet
Database & Business Intelligence
1 18 (16.51%) Data Mining
2 11 (10.09%) DB2
2 11 (10.09%) Relational Database
3 1 (0.92%) Oracle BI Publisher
3 1 (0.92%) MySQL
3 1 (0.92%) SQL Server
Development Applications
1 4 (3.67%) RequisitePro
2 2 (1.83%) Dreamweaver
General
1 59 (54.13%) Marketing
2 22 (20.18%) Retail
2 22 (20.18%) Finance
3 3 (2.75%) Automotive
4 1 (0.92%) Publishing
Job Titles
1 45 (41.28%) Analyst
2 32 (29.36%) Web Analyst
3 29 (26.61%) E-Commerce Manager
4 11 (10.09%) Senior Manager
4 11 (10.09%) Marketing Analyst
5 10 (9.17%) Data Analyst
6 8 (7.34%) Consultant
7 7 (6.42%) Social Media Manager
7 7 (6.42%) Social Media Consultant
8 6 (5.50%) PPC Specialist
8 6 (5.50%) PPC Manager
8 6 (5.50%) PPC Analyst
8 6 (5.50%) PPC Executive
9 5 (4.59%) Web Manager
10 4 (3.67%) CRM Manager
10 4 (3.67%) Web Analytics Manager
11 3 (2.75%) Front-End Developer
11 3 (2.75%) Senior Web Analyst
11 3 (2.75%) Senior Analyst
11 3 (2.75%) Developer
Libraries, Frameworks & Software Standards
1 7 (6.42%) HTML
2 5 (4.59%) CSS
3 3 (2.75%) jQuery
3 3 (2.75%) HTML5
3 3 (2.75%) CSS3
4 2 (1.83%) DHTML
4 2 (1.83%) XML
5 1 (0.92%) .NET
Miscellaneous
1 35 (32.11%) Analytical Skills
2 25 (22.94%) User Experience
3 23 (21.10%) Social Media
4 17 (15.60%) Visualisation
5 14 (12.84%) Data Extraction
6 13 (11.93%) Economics
6 13 (11.93%) Mathematics
7 3 (2.75%) Physics
7 3 (2.75%) Statistics
7 3 (2.75%) Mobile App
8 2 (1.83%) Management Information System
8 2 (1.83%) Copywriting
9 1 (0.92%) Blog
Operating Systems
1 1 (0.92%) Apple iOS
Processes & Methodologies
1 109 (100.00%) Analytics
2 65 (59.63%) E-Commerce
3 39 (35.78%) Pay per click
4 36 (33.03%) SEO
5 28 (25.69%) Coaching
6 22 (20.18%) Online Marketing
7 20 (18.35%) Content Management
8 18 (16.51%) Customer Engagement
8 18 (16.51%) Enterprise Content Management
8 18 (16.51%) Strategic Planning
9 17 (15.60%) Digital Marketing
10 14 (12.84%) Data Management
11 11 (10.09%) Direct Marketing
11 11 (10.09%) Data-Driven Marketing
12 10 (9.17%) Test Strategy
12 10 (9.17%) Performance Management
12 10 (9.17%) Service Delivery
13 8 (7.34%) CRM
13 8 (7.34%) Web Development
14 6 (5.50%) Benchmarking
Programming Languages
1 43 (39.45%) SQL
2 2 (1.83%) JavaScript
3 1 (0.92%) PHP
3 1 (0.92%) PL/SQL
3 1 (0.92%) VBA
3 1 (0.92%) Java
Qualifications
1 44 (40.37%) Degree
Vendors
1 67 (61.47%) Google
2 16 (14.68%) Microsoft
3 14 (12.84%) Coremetrics
3 14 (12.84%) ClickTale
4 13 (11.93%) Tealeaf
5 6 (5.50%) Oracle
6 5 (4.59%) Omniture
7 4 (3.67%) Salesforce.com
8 2 (1.83%) Adobe
9 1 (0.92%) JD Edwards
9 1 (0.92%) SAP
9 1 (0.92%) Facebook
9 1 (0.92%) Twitter
9 1 (0.92%) DoubleClick
Bury, Lancashire
Applause IT Innovation
Salary: £27000 - £31000 per annum + bens
Posted: 2 days ago
Manchester, Lancashire
Oscar Associates (UK) Ltd
Salary: £24000 - £31000 per annum
Posted: 2 days ago
Warrington
Uniting Ambition
Salary: £35k - 45k per year
Posted: 9 days ago