The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 2 June 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Jun 2015
Same period 2014 Same period 2013
Web Analytics
Rank 237 225 227
Rank change year-on-year
-12 +2
Permanent jobs citing Web Analytics 8 25 24
As % of all permanent IT jobs located in the North West 0.13% 0.37% 0.33%
As % of the Processes & Methodologies category 0.15% 0.45% 0.41%
Number of salaries quoted 6 22 24
Average salary £35,000 £37,500 £40,000
Average salary % change year-on-year
-6.66% -6.25%
UK excluding London average salary £35,000 £40,000 £37,500
% change year-on-year
-12.50% +6.66%
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5162 5589 5832
As % of all permanent IT jobs located in the North West 85.52% 82.57% 81.38%
Number of salaries quoted 4152 4504 4927
Average salary £40,000 £40,000 £37,500
Average salary % change year-on-year
- +6.66%
90% offered a salary of more than £27,500 £26,500 £26,000
10% offered a salary of more than £58,000 £55,500 £55,000
UK excluding London average salary £44,485 £42,500 £40,000
% change year-on-year
+4.66% +6.25%

Web Analytics
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the North West

Web Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the North West region.

Web Analytics Salary Trend in the North West

Web Analytics
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Web Analytics across the North West region over the 3 months to 2 June 2015.

Web Analytics Salary Histogram in the North West

Web Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the North West region over the 3 months to 2 June 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -5 7 £35,000 -15.15% 6
Lancashire -14 1 £22,500 -19.04%
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the North West

For the 6 months to 2 June 2015, IT jobs across the North West region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 19 (100.00%) Analytics
2 12 (63.16%) E-Commerce
2 12 (63.16%) Google
2 12 (63.16%) Google Analytics
3 8 (42.11%) Agile Software Development
4 6 (31.58%) Business Intelligence
4 6 (31.58%) Marketing
5 5 (26.32%) SEO
6 4 (21.05%) Finance
6 4 (21.05%) MS Excel
6 4 (21.05%) SQL
6 4 (21.05%) Retail
6 4 (21.05%) Business Analysis
7 3 (15.79%) Email Marketing
7 3 (15.79%) User Acceptance Testing
7 3 (15.79%) VBA
7 3 (15.79%) Oracle
7 3 (15.79%) MS Project
7 3 (15.79%) PL/SQL
7 3 (15.79%) PRINCE2
7 3 (15.79%) Oracle BI Publisher
7 3 (15.79%) Data Warehouse
7 3 (15.79%) Mobile Development
8 2 (10.53%) User Experience
8 2 (10.53%) Analytical Skills
8 2 (10.53%) UX Design
8 2 (10.53%) Multivariate Testing
8 2 (10.53%) Adobe
8 2 (10.53%) CSS
8 2 (10.53%) XML

Web Analytics
Top Related IT Skills in the North West by Category

For the 6 months to 2 June 2015, IT jobs across the North West region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (5.26%) WordPress
1 1 (5.26%) MODX
1 1 (5.26%) CMS
Applications
1 4 (21.05%) MS Excel
2 3 (15.79%) MS Project
3 1 (5.26%) Photoshop
Business Applications
1 2 (10.53%) WebTrends
Cloud Services
1 12 (63.16%) Google Analytics
2 1 (5.26%) Adobe Analytics
Communications & Networking
1 1 (5.26%) Intranet
Database & Business Intelligence
1 3 (15.79%) Oracle BI Publisher
1 3 (15.79%) Data Warehouse
2 1 (5.26%) SQL Server Reporting Services
2 1 (5.26%) SQL Server Integration Services
General
1 6 (31.58%) Marketing
2 4 (21.05%) Finance
2 4 (21.05%) Retail
3 2 (10.53%) Games
Job Titles
1 8 (42.11%) Analyst
2 4 (21.05%) Data Analyst
2 4 (21.05%) Web Analyst
3 3 (15.79%) Web Manager
3 3 (15.79%) Web Analytics Manager
4 2 (10.53%) Data Insight Analyst
4 2 (10.53%) Data Analytics Manager
4 2 (10.53%) SEO Manager
4 2 (10.53%) Data Manager
4 2 (10.53%) Insight Analyst
4 2 (10.53%) Chief Technology Officer
5 1 (5.26%) MI Analyst
5 1 (5.26%) Junior
5 1 (5.26%) Developer
5 1 (5.26%) Web Developer
5 1 (5.26%) Junior Web Developer
5 1 (5.26%) Junior Developer
Libraries, Frameworks & Software Standards
1 2 (10.53%) CSS
1 2 (10.53%) XML
1 2 (10.53%) HTML
2 1 (5.26%) jQuery
Miscellaneous
1 2 (10.53%) User Experience
1 2 (10.53%) Analytical Skills
1 2 (10.53%) Blog
2 1 (5.26%) Statistics
Processes & Methodologies
1 19 (100.00%) Analytics
2 12 (63.16%) E-Commerce
3 8 (42.11%) Agile Software Development
4 6 (31.58%) Business Intelligence
5 5 (26.32%) SEO
6 4 (21.05%) Business Analysis
7 3 (15.79%) Email Marketing
7 3 (15.79%) User Acceptance Testing
7 3 (15.79%) PRINCE2
7 3 (15.79%) Mobile Development
8 2 (10.53%) UX Design
8 2 (10.53%) Multivariate Testing
8 2 (10.53%) Project Management
8 2 (10.53%) Time Management
8 2 (10.53%) Pay per click
9 1 (5.26%) Information Management
9 1 (5.26%) Data Analysis
9 1 (5.26%) Systems Analysis
9 1 (5.26%) Competitive Intelligence
9 1 (5.26%) Competitor Analysis
Programming Languages
1 4 (21.05%) SQL
2 3 (15.79%) VBA
2 3 (15.79%) PL/SQL
3 2 (10.53%) JavaScript
4 1 (5.26%) PHP
Qualifications
1 1 (5.26%) Degree
Vendors
1 12 (63.16%) Google
2 3 (15.79%) Oracle
3 2 (10.53%) Adobe
4 1 (5.26%) Yahoo!
4 1 (5.26%) Coremetrics
4 1 (5.26%) ClickTale
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