The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Web Analytics
Rank 238 214 248
Rank change year-on-year
-24 +34
Permanent jobs citing Web Analytics 12 30 28
As % of all permanent IT jobs located in the North West 0.16% 0.44% 0.35%
As % of the Processes & Methodologies category 0.20% 0.55% 0.44%
Number of salaries quoted 11 21 27
Average salary £30,000 £34,500 £39,000
Average salary % change year-on-year
-13.04% -11.53%
90% offered a salary of more than £24,000 £32,500 £26,000
10% offered a salary of more than £47,500 £49,000 £47,000
UK excluding London average salary £37,500 £35,000 £38,000
% change year-on-year
+7.14% -7.89%
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
6113 5485 6366
As % of all permanent IT jobs located in the North West 82.98% 80.76% 79.82%
Number of salaries quoted 5259 4570 5624
Average salary £40,000 £39,000 £37,500
Average salary % change year-on-year
+2.56% +4.00%
90% offered a salary of more than £27,500 £27,500 £26,500
10% offered a salary of more than £62,500 £55,000 £55,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Web Analytics
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the North West

Web Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the North West region.

Web Analytics Salary Trend in the North West

Web Analytics
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Web Analytics across the North West region over the 3 months to 19 December 2014.

Web Analytics Salary Histogram in the North West

Web Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the North West region over the 3 months to 19 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -28 11 £30,000 -13.04% 1
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the North West

For the 6 months to 19 December 2014, IT jobs across the North West region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 89 (100.00%) Analytics
2 64 (71.91%) Google
3 63 (70.79%) Google Analytics
4 60 (67.42%) E-Commerce
5 53 (59.55%) Marketing
6 41 (46.07%) Degree
7 36 (40.45%) Pay per click
8 34 (38.20%) SQL
8 34 (38.20%) Analytical Skills
9 33 (37.08%) SEO
10 26 (29.21%) MS Excel
10 26 (29.21%) Coaching
11 23 (25.84%) User Experience
12 20 (22.47%) Finance
13 19 (21.35%) Retail
14 17 (19.10%) Digital Marketing
14 17 (19.10%) Online Marketing
15 16 (17.98%) Customer Engagement
15 16 (17.98%) Enterprise Content Management
15 16 (17.98%) Strategic Planning
15 16 (17.98%) CMS
15 16 (17.98%) Data Mining
15 16 (17.98%) Content Management
15 16 (17.98%) Magento
16 14 (15.73%) ClickTale
17 13 (14.61%) MS Office
17 13 (14.61%) Microsoft
17 13 (14.61%) Economics
17 13 (14.61%) Mathematics
18 11 (12.36%) Data-Driven Marketing

Web Analytics
Top Related IT Skills in the North West by Category

For the 6 months to 19 December 2014, IT jobs across the North West region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 16 (17.98%) CMS
Applications
1 26 (29.21%) MS Excel
2 13 (14.61%) MS Office
3 11 (12.36%) Spreadsheet
4 4 (4.49%) MS PowerPoint
Business Applications
1 63 (70.79%) Google Analytics
2 16 (17.98%) Magento
3 5 (5.62%) WebTrends
3 5 (5.62%) Radian6
4 2 (2.25%) Oracle CRM
4 2 (2.25%) Dynamics CRM
4 2 (2.25%) SiteCatalyst
Database & Business Intelligence
1 16 (17.98%) Data Mining
2 11 (12.36%) DB2
2 11 (12.36%) Relational Database
3 5 (5.62%) Oracle BI Publisher
Development Applications
1 4 (4.49%) RequisitePro
General
1 53 (59.55%) Marketing
2 20 (22.47%) Finance
3 19 (21.35%) Retail
4 1 (1.12%) Advertising
Job Titles
1 40 (44.94%) Analyst
2 27 (30.34%) Web Analyst
3 26 (29.21%) E-Commerce Manager
4 12 (13.48%) Data Analyst
5 11 (12.36%) Marketing Analyst
6 10 (11.24%) Senior Manager
7 6 (6.74%) Consultant
7 6 (6.74%) PPC Specialist
7 6 (6.74%) PPC Manager
7 6 (6.74%) PPC Analyst
7 6 (6.74%) PPC Executive
8 5 (5.62%) Social Media Consultant
9 4 (4.49%) Web Manager
9 4 (4.49%) Web Analytics Manager
10 3 (3.37%) MI Analyst
11 2 (2.25%) CRM Manager
11 2 (2.25%) SEO Executive
12 1 (1.12%) Designer
12 1 (1.12%) Digital Designer
12 1 (1.12%) Insight Analyst
Libraries, Frameworks & Software Standards
1 3 (3.37%) HTML
1 3 (3.37%) CSS
2 1 (1.12%) Flash
2 1 (1.12%) jQuery
Miscellaneous
1 34 (38.20%) Analytical Skills
2 23 (25.84%) User Experience
3 13 (14.61%) Economics
3 13 (14.61%) Mathematics
4 8 (8.99%) Visualisation
5 7 (7.87%) Social Media
6 5 (5.62%) Data Extraction
7 3 (3.37%) Physics
7 3 (3.37%) Statistics
8 1 (1.12%) Performance Metrics
Processes & Methodologies
1 89 (100.00%) Analytics
2 60 (67.42%) E-Commerce
3 36 (40.45%) Pay per click
4 33 (37.08%) SEO
5 26 (29.21%) Coaching
6 17 (19.10%) Online Marketing
6 17 (19.10%) Digital Marketing
7 16 (17.98%) Content Management
7 16 (17.98%) Strategic Planning
7 16 (17.98%) Customer Engagement
7 16 (17.98%) Enterprise Content Management
8 11 (12.36%) Data-Driven Marketing
8 11 (12.36%) Direct Marketing
9 10 (11.24%) Service Delivery
9 10 (11.24%) Performance Management
9 10 (11.24%) Test Strategy
10 5 (5.62%) Data Management
10 5 (5.62%) Business Intelligence
10 5 (5.62%) Project Management
11 4 (4.49%) Multivariate Testing
Programming Languages
1 34 (38.20%) SQL
2 5 (5.62%) VBA
2 5 (5.62%) PL/SQL
3 2 (2.25%) PHP
Qualifications
1 41 (46.07%) Degree
Vendors
1 64 (71.91%) Google
2 14 (15.73%) ClickTale
3 13 (14.61%) Microsoft
4 11 (12.36%) Coremetrics
5 9 (10.11%) Tealeaf
6 7 (7.87%) Oracle
7 5 (5.62%) Sysomos
8 3 (3.37%) Omniture
9 2 (2.25%) Adobe
9 2 (2.25%) Salesforce.com
9 2 (2.25%) Maxymiser
10 1 (1.12%) Facebook
10 1 (1.12%) DoubleClick
10 1 (1.12%) Yahoo!
Manchester
Mint Recruitment Solutions
Salary: £35000 - £40000 per annum
Posted: 2 days ago
Warrington, Cheshire
Uniting Ambition
Salary: £40k - 45k per year
Posted: 5 days ago