The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the North West region. Included is a guide to the salaries offered in IT jobs that have cited Web Analytics over the 3 months to 26 September 2016 with a comparison to the same period over the previous 2 years.

3 months to
26 Sep 2016
Same period 2015 Same period 2014
Web Analytics
Rank 226 254 188
Rank change year-on-year
+28 -66
Permanent jobs citing Web Analytics 25 13 76
As % of all permanent IT jobs located in the North West 0.39% 0.19% 1.03%
As % of the Processes & Methodologies category 0.45% 0.22% 1.19%
Number of salaries quoted 23 7 27
Median salary £37,500 £35,000 £33,000
Median salary % change year-on-year
+7.14% +6.06%
90% offered a salary of more than £33,000 £22,300 £24,500
10% offered a salary of more than £45,000 £45,000 £50,000
UK excluding London median salary £40,000 £40,000 £40,000
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5606 5898 6406
As % of all permanent IT jobs located in the North West 88.20% 88.44% 86.61%
Number of salaries quoted 4684 4896 5237
Median salary £42,500 £42,000 £40,000
Median salary % change year-on-year
+1.19% +5.00%
90% offered a salary of more than £29,000 £28,500 £27,500
10% offered a salary of more than £60,000 £58,000 £60,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Web Analytics
Jobs Demand Trend in the North West

The demand trend of job ads across the North West region citing Web Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the North West

Web Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the North West region.

Web Analytics Salary Trend in the North West

Web Analytics
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Web Analytics across the North West region over the 3 months to 26 September 2016.

Web Analytics Salary Histogram in the North West

Web Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the North West region over the 3 months to 26 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester 0 16 £37,500 +7.14% 5
Merseyside - 2 £30,000 -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the North West

For the 6 months to 26 September 2016, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Web Analytics.

1 42 (100.00%) Analytics
2 24 (57.14%) HTML
2 24 (57.14%) JavaScript
2 24 (57.14%) CSS
3 22 (52.38%) Google
4 15 (35.71%) E-Commerce
4 15 (35.71%) SQL
4 15 (35.71%) User Experience
5 14 (33.33%) HTML5
6 12 (28.57%) Front End Development
6 12 (28.57%) Business Intelligence
6 12 (28.57%) Content Management
6 12 (28.57%) Marketing
6 12 (28.57%) jQuery
7 10 (23.81%) Google Analytics
8 9 (21.43%) Agile Software Development
8 9 (21.43%) Microsoft
9 8 (19.05%) Information Architecture
9 8 (19.05%) Big Data
9 8 (19.05%) Wireframes
10 7 (16.67%) Analytical Skills
10 7 (16.67%) SQL Server
10 7 (16.67%) Credit Risk
11 6 (14.29%) QA
11 6 (14.29%) User Acceptance Testing
11 6 (14.29%) Data Analysis
11 6 (14.29%) Flash
11 6 (14.29%) ETL
11 6 (14.29%) Prototyping
11 6 (14.29%) Feasibility Study

Web Analytics
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (7.14%) SAS
Applications
1 5 (11.90%) MS Excel
2 3 (7.14%) MS Office
2 3 (7.14%) SPSS
3 2 (4.76%) Photoshop
Business Applications
1 1 (2.38%) Dynamics AX
1 1 (2.38%) Magento
Cloud Services
1 10 (23.81%) Google Analytics
2 1 (2.38%) Amazon AWS
2 1 (2.38%) Google Cloud Platform
Communications & Networking
1 2 (4.76%) Internet
Database & Business Intelligence
1 8 (19.05%) Big Data
2 7 (16.67%) SQL Server
3 5 (11.90%) Data Warehouse
3 5 (11.90%) QlikView
3 5 (11.90%) SQL Server 2012
3 5 (11.90%) SQL Server 2014
3 5 (11.90%) SQL Server Integration Services
3 5 (11.90%) SQL Server Reporting Services
4 4 (9.52%) Couchbase
4 4 (9.52%) MongoDB
4 4 (9.52%) NoSQL
4 4 (9.52%) Power BI
4 4 (9.52%) SQL Server 2008
4 4 (9.52%) SQL Server 2016
4 4 (9.52%) SQL Server Analysis Services
5 2 (4.76%) Data Mining
6 1 (2.38%) Amazon Redshift
6 1 (2.38%) BigQuery
6 1 (2.38%) MySQL
6 1 (2.38%) Relational Database
Development Applications
1 2 (4.76%) Axure RP
General
1 12 (28.57%) Marketing
2 3 (7.14%) Retail
3 1 (2.38%) Finance
3 1 (2.38%) Telecoms
Job Titles
1 19 (45.24%) Developer
2 12 (28.57%) Front End Developer (Client-Side Developer)
2 12 (28.57%) HTML CSS Developer
2 12 (28.57%) HTML Developer
2 12 (28.57%) JavaScript Developer
3 10 (23.81%) Designer
3 10 (23.81%) UX Designer
4 6 (14.29%) Analyst
5 5 (11.90%) Business Intelligence Developer
5 5 (11.90%) Data Scientist
6 2 (4.76%) Data Warehouse Developer
6 2 (4.76%) UX Analyst
6 2 (4.76%) Web Analyst
7 1 (2.38%) Data Analyst
7 1 (2.38%) Data Manager
7 1 (2.38%) Lead Developer
7 1 (2.38%) Report Developer
7 1 (2.38%) Senior Analyst
7 1 (2.38%) Senior Web Analyst
7 1 (2.38%) SQL Developer
Libraries, Frameworks & Software Standards
1 24 (57.14%) CSS
1 24 (57.14%) HTML
2 14 (33.33%) HTML5
3 12 (28.57%) jQuery
4 6 (14.29%) Flash
5 4 (9.52%) MDX
6 2 (4.76%) Ajax
Miscellaneous
1 15 (35.71%) User Experience
2 7 (16.67%) Analytical Skills
2 7 (16.67%) Credit Risk
3 4 (9.52%) Visualisation
4 3 (7.14%) Algorithms
4 3 (7.14%) Computer Science
4 3 (7.14%) Physics
5 2 (4.76%) Mobile App
6 1 (2.38%) Fintech
6 1 (2.38%) Video on Demand
Operating Systems
1 2 (4.76%) Linux
1 2 (4.76%) Windows
Processes & Methodologies
1 42 (100.00%) Analytics
2 15 (35.71%) E-Commerce
3 12 (28.57%) Business Intelligence
3 12 (28.57%) Content Management
3 12 (28.57%) Front End Development
4 9 (21.43%) Agile Software Development
5 8 (19.05%) Information Architecture
5 8 (19.05%) Wireframes
6 6 (14.29%) Data Analysis
6 6 (14.29%) Data Analytics
6 6 (14.29%) ETL
6 6 (14.29%) Feasibility Study
6 6 (14.29%) Prototyping
6 6 (14.29%) User Acceptance Testing
6 6 (14.29%) User Stories
7 5 (11.90%) B2B
7 5 (11.90%) B2C
7 5 (11.90%) ETL Development
7 5 (11.90%) Machine Learning
8 4 (9.52%) Data Visualisation
Programming Languages
1 24 (57.14%) JavaScript
2 15 (35.71%) SQL
3 5 (11.90%) Python
4 4 (9.52%) Data Analysis Expressions (DAX)
4 4 (9.52%) T-SQL
5 3 (7.14%) R
6 1 (2.38%) PL/SQL
6 1 (2.38%) VBA
Qualifications
1 3 (7.14%) Degree
1 3 (7.14%) PhD
Quality Assurance & Compliance
1 6 (14.29%) QA
Vendors
1 22 (52.38%) Google
2 9 (21.43%) Microsoft
3 4 (9.52%) Tableau
4 1 (2.38%) Salesforce.com
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