The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 24 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Oct 2014
Same period 2013 Same period 2012
Web Analytics
Rank 206 207 225
Rank change year-on-year
+1 +18
Permanent jobs citing Web Analytics 57 35 27
As % of all permanent IT jobs located in the North West 0.76% 0.52% 0.38%
As % of the Processes & Methodologies category 0.90% 0.64% 0.48%
Number of salaries quoted 24 20 25
Average salary £32,750 £42,500 £32,500
Average salary % change year-on-year
-22.94% +30.76%
90% offered a salary of more than £26,800 £32,500 £25,400
10% offered a salary of more than £49,250 £49,000 £56,500
UK excluding London average salary £42,500 £35,000 £37,500
% change year-on-year
+21.42% -6.66%
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
6315 5451 5652
As % of all permanent IT jobs located in the North West 83.92% 80.32% 79.52%
Number of salaries quoted 5292 4577 4871
Average salary £40,000 £38,500 £37,500
Average salary % change year-on-year
+3.89% +2.66%
90% offered a salary of more than £27,500 £26,500 £27,000
10% offered a salary of more than £60,000 £55,000 £55,000
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

Web Analytics
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the North West

Web Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the North West region.

Web Analytics Salary Trend in the North West

Web Analytics
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Web Analytics across the North West region over the 3 months to 24 October 2014.

Web Analytics Salary Histogram in the North West

Web Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the North West region over the 3 months to 24 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +29 55 £32,750 -28.41% 3
Merseyside - 1 £28,500 -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the North West

For the 6 months to 24 October 2014, IT jobs across the North West region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 107 (100.00%) Analytics
2 67 (62.62%) Google Analytics
2 67 (62.62%) Google
3 61 (57.01%) E-Commerce
4 58 (54.21%) Marketing
5 44 (41.12%) Degree
5 44 (41.12%) SQL
6 39 (36.45%) Pay per click
7 34 (31.78%) SEO
7 34 (31.78%) Analytical Skills
8 28 (26.17%) Coaching
9 24 (22.43%) User Experience
9 24 (22.43%) MS Excel
10 22 (20.56%) Finance
10 22 (20.56%) Retail
11 21 (19.63%) Social Media
12 20 (18.69%) Online Marketing
13 19 (17.76%) Magento
13 19 (17.76%) CMS
14 18 (16.82%) Content Management
14 18 (16.82%) Strategic Planning
14 18 (16.82%) Data Mining
14 18 (16.82%) Customer Engagement
14 18 (16.82%) Enterprise Content Management
15 17 (15.89%) Visualisation
15 17 (15.89%) Digital Marketing
16 16 (14.95%) ClickTale
17 15 (14.02%) Microsoft
18 14 (13.08%) MS Office
18 14 (13.08%) Data Management

Web Analytics
Top Related IT Skills in the North West by Category

For the 6 months to 24 October 2014, IT jobs across the North West region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 19 (17.76%) CMS
Applications
1 24 (22.43%) MS Excel
2 14 (13.08%) MS Office
3 11 (10.28%) Spreadsheet
4 4 (3.74%) MS PowerPoint
5 1 (0.93%) Photoshop
Business Applications
1 67 (62.62%) Google Analytics
2 19 (17.76%) Magento
3 6 (5.61%) WebTrends
4 4 (3.74%) Oracle CRM
4 4 (3.74%) SiteCatalyst
5 3 (2.80%) Dynamics CRM
Database & Business Intelligence
1 18 (16.82%) Data Mining
2 11 (10.28%) DB2
2 11 (10.28%) Relational Database
3 2 (1.87%) Oracle BI Publisher
4 1 (0.93%) MySQL
4 1 (0.93%) SQL Server
Development Applications
1 4 (3.74%) RequisitePro
General
1 58 (54.21%) Marketing
2 22 (20.56%) Retail
2 22 (20.56%) Finance
3 3 (2.80%) Automotive
4 1 (0.93%) Publishing
Job Titles
1 44 (41.12%) Analyst
2 31 (28.97%) Web Analyst
3 29 (27.10%) E-Commerce Manager
4 11 (10.28%) Marketing Analyst
4 11 (10.28%) Data Analyst
4 11 (10.28%) Senior Manager
5 9 (8.41%) Consultant
6 8 (7.48%) Social Media Consultant
7 6 (5.61%) PPC Specialist
7 6 (5.61%) PPC Manager
7 6 (5.61%) PPC Analyst
7 6 (5.61%) PPC Executive
7 6 (5.61%) Social Media Manager
8 5 (4.67%) Web Manager
9 4 (3.74%) Web Analytics Manager
10 3 (2.80%) CRM Manager
10 3 (2.80%) Front-End Developer
10 3 (2.80%) Developer
11 1 (0.93%) MI Analyst
11 1 (0.93%) Senior Analyst
Libraries, Frameworks & Software Standards
1 4 (3.74%) HTML
2 3 (2.80%) CSS
2 3 (2.80%) jQuery
2 3 (2.80%) HTML5
2 3 (2.80%) CSS3
3 1 (0.93%) .NET
Miscellaneous
1 34 (31.78%) Analytical Skills
2 24 (22.43%) User Experience
3 21 (19.63%) Social Media
4 17 (15.89%) Visualisation
5 14 (13.08%) Data Extraction
6 13 (12.15%) Economics
6 13 (12.15%) Mathematics
7 3 (2.80%) Physics
7 3 (2.80%) Statistics
7 3 (2.80%) Mobile App
8 1 (0.93%) Blog
8 1 (0.93%) Performance Metrics
Operating Systems
1 1 (0.93%) Apple iOS
Processes & Methodologies
1 107 (100.00%) Analytics
2 61 (57.01%) E-Commerce
3 39 (36.45%) Pay per click
4 34 (31.78%) SEO
5 28 (26.17%) Coaching
6 20 (18.69%) Online Marketing
7 18 (16.82%) Customer Engagement
7 18 (16.82%) Enterprise Content Management
7 18 (16.82%) Content Management
7 18 (16.82%) Strategic Planning
8 17 (15.89%) Digital Marketing
9 14 (13.08%) Data Management
10 11 (10.28%) Direct Marketing
10 11 (10.28%) Data-Driven Marketing
11 10 (9.35%) Test Strategy
11 10 (9.35%) Performance Management
11 10 (9.35%) Service Delivery
12 7 (6.54%) CRM
13 6 (5.61%) Benchmarking
14 5 (4.67%) Web Development
Programming Languages
1 44 (41.12%) SQL
2 2 (1.87%) VBA
2 2 (1.87%) PL/SQL
3 1 (0.93%) Java
3 1 (0.93%) JavaScript
3 1 (0.93%) PHP
Qualifications
1 44 (41.12%) Degree
Vendors
1 67 (62.62%) Google
2 16 (14.95%) ClickTale
3 15 (14.02%) Microsoft
4 12 (11.21%) Coremetrics
4 12 (11.21%) Tealeaf
5 6 (5.61%) Oracle
6 4 (3.74%) Omniture
7 3 (2.80%) Salesforce.com
8 2 (1.87%) Maxymiser
8 2 (1.87%) Adobe
9 1 (0.93%) JD Edwards
9 1 (0.93%) SAP
9 1 (0.93%) DoubleClick
9 1 (0.93%) Facebook
9 1 (0.93%) Twitter
Bury, Lancashire
Applause IT Innovation
Salary: £25000 - £30000 per annum + bens
Posted: 2 days ago
Preston
Net Recruit.co.uk Ltd
Salary: Competitive, Dependent on Experience
Posted: 2 days ago
Manchester, Lancashire
Harvey Nash plc
Salary: £35000 - £37000 per annum
Posted: 5 days ago
Manchester
Mint Recruitment Solutions
Salary: £22000 - £26000 per annum + excellent benefits
Posted: 17 days ago