The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the North West region. Included is a guide to the salaries offered in IT jobs that have cited Web Analytics over the 3 months to 23 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
23 Feb 2017
Same period 2016 Same period 2015
Web Analytics
England / North West
Rank 224 229 246
Rank change year-on-year
+5 +17
Permanent jobs citing Web Analytics 21 8 11
As % of all permanent IT jobs located in the North West 0.35% 0.14% 0.16%
As % of the Processes & Methodologies category 0.39% 0.16% 0.18%
Number of salaries quoted 21 8 8
Median salary £40,000 £47,500 £30,000
Median salary % change year-on-year
-15.78% +58.33%
90% offered a salary of more than £37,500 £42,500 £24,250
10% offered a salary of more than £55,000 £80,000 £100,000
UK excluding London median salary £40,000 £42,500 £40,000
% change year-on-year
-5.88% +6.25%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5417 4989 6132
As % of all permanent IT jobs located in the North West 90.33% 88.22% 87.76%
Number of salaries quoted 4498 4145 5123
Median salary £42,500 £42,500 £40,000
Median salary % change year-on-year
- +6.25%
90% offered a salary of more than £28,500 £28,000 £27,500
10% offered a salary of more than £60,000 £60,000 £60,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Web Analytics
Jobs Demand Trend in the North West

The demand trend of job ads across the North West region citing Web Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the North West

Web Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the North West region.

Web Analytics Salary Trend in the North West

Web Analytics
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Web Analytics across the North West region over the 3 months to 23 February 2017.

Web Analytics Salary Histogram in the North West

Web Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the North West region over the 3 months to 23 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -15 14 £40,000 -42.85% 3
Cheshire +15 1 £40,000 -5.88%
Lancashire - 1 £24,500 -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the North West

For the 6 months to 23 February 2017, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Web Analytics.

1 52 (100.00%) Analytics
2 25 (48.08%) HTML
2 25 (48.08%) JavaScript
2 25 (48.08%) CSS
2 25 (48.08%) Marketing
3 19 (36.54%) Big Data
3 19 (36.54%) User Experience
4 18 (34.62%) Credit Risk
4 18 (34.62%) Business Intelligence
5 15 (28.85%) Google
6 13 (25.00%) QA
6 13 (25.00%) User Acceptance Testing
6 13 (25.00%) Flash
6 13 (25.00%) SAS
6 13 (25.00%) SQL
6 13 (25.00%) User Stories
6 13 (25.00%) Information Architecture
6 13 (25.00%) Wireframes
6 13 (25.00%) Prototyping
6 13 (25.00%) Feasibility Study
7 11 (21.15%) E-Commerce
8 9 (17.31%) Video on Demand
8 9 (17.31%) jQuery
8 9 (17.31%) Content Management
8 9 (17.31%) HTML5
8 9 (17.31%) Front End Development
8 9 (17.31%) Fintech
9 8 (15.38%) Analytical Skills
9 8 (15.38%) Data Analysis
10 7 (13.46%) Retail

Web Analytics
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (25.00%) SAS
Applications
1 5 (9.62%) SPSS
2 2 (3.85%) MS Excel
2 2 (3.85%) MS Office
Cloud Services
1 5 (9.62%) Google Analytics
2 2 (3.85%) AdWords
2 2 (3.85%) Google Tag Manager
3 1 (1.92%) Adobe Analytics
3 1 (1.92%) Amazon AWS
3 1 (1.92%) Google Cloud Platform
Communications & Networking
1 3 (5.77%) Broadband
2 1 (1.92%) Internet
Database & Business Intelligence
1 19 (36.54%) Big Data
2 2 (3.85%) MySQL
3 1 (1.92%) Amazon Redshift
3 1 (1.92%) BigQuery
3 1 (1.92%) QlikView
3 1 (1.92%) Sisense
3 1 (1.92%) SQL Server
General
1 25 (48.08%) Marketing
2 7 (13.46%) Retail
3 3 (5.77%) Telecoms
Job Titles
1 15 (28.85%) Analyst
2 13 (25.00%) Designer
2 13 (25.00%) UX Designer
3 10 (19.23%) Developer
4 9 (17.31%) Front End Developer (Client-Side Developer)
4 9 (17.31%) HTML CSS Developer
4 9 (17.31%) HTML Developer
4 9 (17.31%) JavaScript Developer
5 6 (11.54%) SQL Analyst
6 5 (9.62%) Data Scientist
7 4 (7.69%) Insight Analyst
7 4 (7.69%) Portfolio Analyst
7 4 (7.69%) Risk Analyst
7 4 (7.69%) SAS Analyst
7 4 (7.69%) SAS Risk Analyst
7 4 (7.69%) Strategy Analyst
8 3 (5.77%) Architect
8 3 (5.77%) Data Architect
8 3 (5.77%) PPC Manager
8 3 (5.77%) Web Analyst
Libraries, Frameworks & Software Standards
1 25 (48.08%) CSS
1 25 (48.08%) HTML
2 13 (25.00%) Flash
3 9 (17.31%) HTML5
3 9 (17.31%) jQuery
4 2 (3.85%) .NET
Miscellaneous
1 19 (36.54%) User Experience
2 18 (34.62%) Credit Risk
3 9 (17.31%) Fintech
3 9 (17.31%) Video on Demand
4 8 (15.38%) Analytical Skills
5 5 (9.62%) Algorithms
6 3 (5.77%) iPad
7 2 (3.85%) Enterprise Software
8 1 (1.92%) Computer Science
Processes & Methodologies
1 52 (100.00%) Analytics
2 18 (34.62%) Business Intelligence
3 13 (25.00%) Feasibility Study
3 13 (25.00%) Information Architecture
3 13 (25.00%) Prototyping
3 13 (25.00%) User Acceptance Testing
3 13 (25.00%) User Stories
3 13 (25.00%) Wireframes
4 11 (21.15%) E-Commerce
5 9 (17.31%) Content Management
5 9 (17.31%) Front End Development
6 8 (15.38%) Data Analysis
7 5 (9.62%) Bayesian Methods
7 5 (9.62%) Machine Learning
7 5 (9.62%) Pay per click
7 5 (9.62%) SEO
7 5 (9.62%) Stakeholder Engagement
8 4 (7.69%) Customer Segmentation
8 4 (7.69%) Mathematics
9 3 (5.77%) Data Architecture
Programming Languages
1 25 (48.08%) JavaScript
2 13 (25.00%) SQL
3 7 (13.46%) Python
4 2 (3.85%) Clojure
4 2 (3.85%) Java
4 2 (3.85%) Ruby
4 2 (3.85%) Scala
5 1 (1.92%) PL/SQL
5 1 (1.92%) VBA
Qualifications
1 2 (3.85%) Degree
1 2 (3.85%) PhD
Quality Assurance & Compliance
1 13 (25.00%) QA
Vendors
1 15 (28.85%) Google
2 3 (5.77%) Microsoft
3 1 (1.92%) Tableau
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