The first table below looks at the demand for Web Analytics skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 31 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the North West region.

Location
3 months to
31 Jul 2014
Same period 2013 Same period 2012
Web Analytics
Rank 182 206 221
Rank change year-on-year
+24 +15
Permanent jobs citing Web Analytics 59 33 31
As % of all permanent IT jobs located in the North West 0.82% 0.46% 0.41%
As % of the Processes & Methodologies category 1.01% 0.59% 0.54%
Number of salaries quoted 29 32 30
Average salary £33,500 £40,000 £27,500
Average salary % change year-on-year
-16.25% +45.45%
90% offered a salary of more than £21,500 £31,000 £20,000
10% offered a salary of more than £72,500 £47,250 £43,000
UK excluding London average salary £37,500 £37,000 £37,500
% change year-on-year
+1.35% -1.33%
Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5853 5624 5752
As % of all permanent IT jobs located in the North West 81.35% 77.92% 76.83%
Number of salaries quoted 4656 4775 5046
Average salary £40,000 £37,500 £37,500
Average salary % change year-on-year
+6.66% -
90% offered a salary of more than £27,500 £26,500 £26,500
10% offered a salary of more than £57,500 £57,500 £56,000
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
Web Analytics
England

Web Analytics
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the North West

Web Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the North West region.

Web Analytics Salary Trend in the North West

Web Analytics
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Web Analytics across the North West region over the 3 months to 31 July 2014.

Web Analytics Salary Histogram in the North West

Web Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the North West region over the 3 months to 31 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +38 59 £33,500 -8.21% 9
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the North West

For the 6 months to 31 July 2014, IT jobs across the North West region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 74 (100.00%) Analytics
2 40 (54.05%) Marketing
3 37 (50.00%) E-Commerce
4 31 (41.89%) Google
4 31 (41.89%) Google Analytics
5 29 (39.19%) SEO
6 27 (36.49%) Pay per click
7 25 (33.78%) Online Marketing
8 23 (31.08%) Social Media
8 23 (31.08%) SQL
9 22 (29.73%) CMS
9 22 (29.73%) Degree
10 20 (27.03%) Retail
11 19 (25.68%) Magento
12 18 (24.32%) Content Management
13 17 (22.97%) Finance
14 16 (21.62%) Strategic Planning
14 16 (21.62%) Customer Engagement
14 16 (21.62%) Enterprise Content Management
15 13 (17.57%) Microsoft
16 12 (16.22%) MS Excel
17 11 (14.86%) HTML
17 11 (14.86%) Data Management
17 11 (14.86%) Visualisation
17 11 (14.86%) Data Extraction
18 9 (12.16%) Web Development
18 9 (12.16%) Tealeaf
18 9 (12.16%) CRM
18 9 (12.16%) Data Mining
19 8 (10.81%) CSS

Web Analytics
Top Related IT Skills in the North West by Category

For the 6 months to 31 July 2014, IT jobs across the North West region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 22 (29.73%) CMS
2 2 (2.70%) WordPress
3 1 (1.35%) ColdFusion
Applications
1 12 (16.22%) MS Excel
2 4 (5.41%) MS Office
3 3 (4.05%) MS PowerPoint
4 2 (2.70%) Spreadsheet
5 1 (1.35%) Photoshop
5 1 (1.35%) MS Project
Business Applications
1 31 (41.89%) Google Analytics
2 19 (25.68%) Magento
3 5 (6.76%) Oracle CRM
4 4 (5.41%) Dynamics CRM
4 4 (5.41%) SiteCatalyst
5 3 (4.05%) WebTrends
Communications & Networking
1 3 (4.05%) Internet
Database & Business Intelligence
1 9 (12.16%) Data Mining
2 2 (2.70%) SQL Server
2 2 (2.70%) DB2
2 2 (2.70%) MySQL
2 2 (2.70%) Relational Database
Development Applications
1 2 (2.70%) Dreamweaver
1 2 (2.70%) RequisitePro
2 1 (1.35%) Axure RP
General
1 40 (54.05%) Marketing
2 20 (27.03%) Retail
3 17 (22.97%) Finance
4 3 (4.05%) Automotive
5 1 (1.35%) Legal
5 1 (1.35%) Advertising
5 1 (1.35%) Publishing
Job Titles
1 21 (28.38%) Analyst
2 20 (27.03%) E-Commerce Manager
3 18 (24.32%) Web Analyst
4 7 (9.46%) Social Media Manager
4 7 (9.46%) Data Analyst
5 6 (8.11%) PPC Executive
5 6 (8.11%) PPC Manager
5 6 (8.11%) PPC Analyst
5 6 (8.11%) PPC Specialist
6 4 (5.41%) Developer
6 4 (5.41%) Consultant
6 4 (5.41%) Senior Manager
6 4 (5.41%) CRM Manager
6 4 (5.41%) Social Media Consultant
7 3 (4.05%) Front-End Developer
7 3 (4.05%) Senior Web Analyst
7 3 (4.05%) Senior Analyst
8 2 (2.70%) Marketing Manager
8 2 (2.70%) Online Marketing Manager
8 2 (2.70%) Marketing Analyst
Libraries, Frameworks & Software Standards
1 11 (14.86%) HTML
2 8 (10.81%) CSS
3 4 (5.41%) jQuery
4 3 (4.05%) HTML5
4 3 (4.05%) CSS3
4 3 (4.05%) XHTML
5 2 (2.70%) DHTML
5 2 (2.70%) XML
6 1 (1.35%) .NET
6 1 (1.35%) J2EE
Miscellaneous
1 23 (31.08%) Social Media
2 11 (14.86%) Visualisation
2 11 (14.86%) Data Extraction
3 5 (6.76%) Mathematics
4 3 (4.05%) Mobile App
4 3 (4.05%) Economics
5 2 (2.70%) Management Information System
5 2 (2.70%) Copywriting
6 1 (1.35%) Data Protection Act
6 1 (1.35%) Blog
6 1 (1.35%) Social Network
Operating Systems
1 1 (1.35%) Apple iOS
Processes & Methodologies
1 74 (100.00%) Analytics
2 37 (50.00%) E-Commerce
3 29 (39.19%) SEO
4 27 (36.49%) Pay per click
5 25 (33.78%) Online Marketing
6 18 (24.32%) Content Management
7 16 (21.62%) Strategic Planning
7 16 (21.62%) Customer Engagement
7 16 (21.62%) Enterprise Content Management
8 11 (14.86%) Data Management
9 9 (12.16%) Web Development
9 9 (12.16%) CRM
10 8 (10.81%) Digital Marketing
11 4 (5.41%) Data Analysis
11 4 (5.41%) Customer Analysis
12 3 (4.05%) Customer Segmentation
12 3 (4.05%) Test Strategy
12 3 (4.05%) Performance Management
12 3 (4.05%) Email Marketing
12 3 (4.05%) Service Delivery
Programming Languages
1 23 (31.08%) SQL
2 5 (6.76%) PHP
3 3 (4.05%) JavaScript
4 2 (2.70%) Java
5 1 (1.35%) Ruby
5 1 (1.35%) Python
5 1 (1.35%) C#
Qualifications
1 22 (29.73%) Degree
Vendors
1 31 (41.89%) Google
2 13 (17.57%) Microsoft
3 9 (12.16%) Tealeaf
4 8 (10.81%) ClickTale
5 5 (6.76%) Coremetrics
5 5 (6.76%) Oracle
6 4 (5.41%) Salesforce.com
7 3 (4.05%) Omniture
8 2 (2.70%) Facebook
8 2 (2.70%) Twitter
9 1 (1.35%) JD Edwards
9 1 (1.35%) SAP
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