The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 27 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Aug 2014
Same period 2013 Same period 2012
Web Analytics
Rank 171 213 223
Rank change year-on-year
+42 +10
Permanent jobs citing Web Analytics 81 31 30
As % of all permanent IT jobs located in the North West 1.11% 0.44% 0.40%
As % of the Processes & Methodologies category 1.35% 0.57% 0.52%
Number of salaries quoted 29 26 28
Average salary £32,500 £39,000 £32,500
Average salary % change year-on-year
-16.66% +20.00%
90% offered a salary of more than £21,500 £30,500 £20,000
10% offered a salary of more than £51,000 £43,750 £46,250
UK excluding London average salary £37,500 £35,000 £37,500
% change year-on-year
+7.14% -6.66%
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5999 5422 5797
As % of all permanent IT jobs located in the North West 81.88% 77.62% 77.79%
Number of salaries quoted 4767 4591 5047
Average salary £40,000 £38,375 £37,500
Average salary % change year-on-year
+4.23% +2.33%
90% offered a salary of more than £26,500 £26,500 £26,000
10% offered a salary of more than £57,500 £57,500 £55,500
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Web Analytics
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the North West

Web Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the North West region.

Web Analytics Salary Trend in the North West

Web Analytics
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Web Analytics across the North West region over the 3 months to 27 August 2014.

Web Analytics Salary Histogram in the North West

Web Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the North West region over the 3 months to 27 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +56 81 £32,500 - 7
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the North West

For the 6 months to 27 August 2014, IT jobs across the North West region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 107 (100.00%) Analytics
2 63 (58.88%) Google
2 63 (58.88%) Google Analytics
2 63 (58.88%) E-Commerce
3 61 (57.01%) Marketing
4 42 (39.25%) Degree
5 40 (37.38%) Pay per click
5 40 (37.38%) SEO
6 38 (35.51%) SQL
7 26 (24.30%) Online Marketing
8 24 (22.43%) Social Media
8 24 (22.43%) CMS
9 23 (21.50%) MS Excel
10 22 (20.56%) Retail
11 21 (19.63%) Magento
12 20 (18.69%) Content Management
12 20 (18.69%) Finance
13 18 (16.82%) Data Mining
13 18 (16.82%) Customer Engagement
13 18 (16.82%) Enterprise Content Management
13 18 (16.82%) Strategic Planning
13 18 (16.82%) Digital Marketing
14 15 (14.02%) Microsoft
15 14 (13.08%) MS Office
15 14 (13.08%) Mathematics
15 14 (13.08%) Coremetrics
15 14 (13.08%) Visualisation
16 12 (11.21%) Data Extraction
16 12 (11.21%) ClickTale
16 12 (11.21%) Tealeaf

Web Analytics
Top Related IT Skills in the North West by Category

For the 6 months to 27 August 2014, IT jobs across the North West region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 24 (22.43%) CMS
2 2 (1.87%) WordPress
3 1 (0.93%) ColdFusion
Applications
1 23 (21.50%) MS Excel
2 14 (13.08%) MS Office
3 11 (10.28%) Spreadsheet
4 4 (3.74%) MS PowerPoint
5 1 (0.93%) Photoshop
Business Applications
1 63 (58.88%) Google Analytics
2 21 (19.63%) Magento
3 6 (5.61%) SiteCatalyst
4 5 (4.67%) WebTrends
4 5 (4.67%) Oracle CRM
5 4 (3.74%) Dynamics CRM
Communications & Networking
1 3 (2.80%) Internet
Database & Business Intelligence
1 18 (16.82%) Data Mining
2 11 (10.28%) DB2
2 11 (10.28%) Relational Database
3 2 (1.87%) MySQL
3 2 (1.87%) SQL Server
4 1 (0.93%) Oracle BI Publisher
Development Applications
1 3 (2.80%) RequisitePro
2 2 (1.87%) Dreamweaver
General
1 61 (57.01%) Marketing
2 22 (20.56%) Retail
3 20 (18.69%) Finance
4 3 (2.80%) Automotive
5 1 (0.93%) Legal
5 1 (0.93%) Advertising
5 1 (0.93%) Publishing
Job Titles
1 43 (40.19%) Analyst
2 31 (28.97%) Web Analyst
3 29 (27.10%) E-Commerce Manager
4 11 (10.28%) Marketing Analyst
4 11 (10.28%) Senior Manager
5 9 (8.41%) Data Analyst
6 7 (6.54%) Social Media Manager
7 6 (5.61%) PPC Executive
7 6 (5.61%) PPC Manager
7 6 (5.61%) PPC Analyst
7 6 (5.61%) Consultant
7 6 (5.61%) PPC Specialist
8 5 (4.67%) Social Media Consultant
9 4 (3.74%) CRM Manager
9 4 (3.74%) Developer
10 3 (2.80%) Senior Analyst
10 3 (2.80%) Senior Web Analyst
10 3 (2.80%) Web Manager
10 3 (2.80%) Front-End Developer
11 2 (1.87%) Web Analytics Manager
Libraries, Frameworks & Software Standards
1 10 (9.35%) HTML
2 7 (6.54%) CSS
3 4 (3.74%) jQuery
4 3 (2.80%) HTML5
4 3 (2.80%) CSS3
5 2 (1.87%) DHTML
5 2 (1.87%) XML
5 2 (1.87%) XHTML
6 1 (0.93%) .NET
6 1 (0.93%) J2EE
Miscellaneous
1 24 (22.43%) Social Media
2 14 (13.08%) Visualisation
2 14 (13.08%) Mathematics
3 12 (11.21%) Economics
3 12 (11.21%) Data Extraction
4 3 (2.80%) Mobile App
5 2 (1.87%) Management Information System
5 2 (1.87%) Statistics
5 2 (1.87%) Physics
5 2 (1.87%) Copywriting
6 1 (0.93%) Blog
6 1 (0.93%) Social Network
6 1 (0.93%) Data Protection Act
Operating Systems
1 1 (0.93%) Apple iOS
Processes & Methodologies
1 107 (100.00%) Analytics
2 63 (58.88%) E-Commerce
3 40 (37.38%) SEO
3 40 (37.38%) Pay per click
4 26 (24.30%) Online Marketing
5 20 (18.69%) Content Management
6 18 (16.82%) Customer Engagement
6 18 (16.82%) Enterprise Content Management
6 18 (16.82%) Strategic Planning
6 18 (16.82%) Digital Marketing
7 12 (11.21%) Data Management
8 11 (10.28%) Direct Marketing
8 11 (10.28%) Data-Driven Marketing
9 10 (9.35%) Test Strategy
9 10 (9.35%) Performance Management
9 10 (9.35%) Service Delivery
10 9 (8.41%) CRM
11 8 (7.48%) Web Development
12 5 (4.67%) Benchmarking
12 5 (4.67%) Data Analysis
Programming Languages
1 38 (35.51%) SQL
2 4 (3.74%) PHP
3 3 (2.80%) JavaScript
4 2 (1.87%) Java
5 1 (0.93%) C#
5 1 (0.93%) PL/SQL
5 1 (0.93%) Python
5 1 (0.93%) Ruby
Qualifications
1 42 (39.25%) Degree
Vendors
1 63 (58.88%) Google
2 15 (14.02%) Microsoft
3 14 (13.08%) Coremetrics
4 12 (11.21%) ClickTale
4 12 (11.21%) Tealeaf
5 6 (5.61%) Oracle
6 5 (4.67%) Omniture
7 4 (3.74%) Salesforce.com
8 2 (1.87%) Adobe
8 2 (1.87%) Facebook
8 2 (1.87%) Twitter
9 1 (0.93%) JD Edwards
9 1 (0.93%) SAP
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TEKsystems
Salary: £25000 - £35000 per annum + package
Posted: 2 hours ago
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Salary: DOE
Posted: Yesterday
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Salary: £40000 - £60000 per annum + Benefits
Posted: Yesterday
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Salary: £35k - 45k per year
Posted: Yesterday
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Salary: £27000 - £31000 per annum + bens
Posted: 5 days ago
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Salary: £30000 - £35000 per annum
Posted: 6 days ago
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Salary: From £60,000 to £85,000 per annum + attractive benefits and extensive
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Salary: From £40,000 to £55,000 per annum + attractive benefits and extensive
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