The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 27 February 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Feb 2015
Same period 2014 Same period 2013
Web Analytics
Rank 240 224 232
Rank change year-on-year
-16 +8
Permanent jobs citing Web Analytics 11 19 29
As % of all permanent IT jobs located in the North West 0.16% 0.29% 0.39%
As % of the Processes & Methodologies category 0.19% 0.35% 0.48%
Number of salaries quoted 8 15 24
Average salary £30,000 £32,500 £37,500
Average salary % change year-on-year
-7.69% -13.33%
90% offered a salary of more than £24,250 £32,500 £22,000
10% offered a salary of more than £100,000 £34,500 £42,950
UK excluding London average salary £40,000 £37,500 £37,500
% change year-on-year
+6.66% -
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5776 5395 6019
As % of all permanent IT jobs located in the North West 83.04% 82.77% 80.54%
Number of salaries quoted 4812 4461 5018
Average salary £40,000 £40,000 £37,500
Average salary % change year-on-year
- +6.66%
90% offered a salary of more than £27,500 £27,500 £25,000
10% offered a salary of more than £60,000 £60,000 £55,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Web Analytics
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the North West

Web Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the North West region.

Web Analytics Salary Trend in the North West

Web Analytics
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Web Analytics across the North West region over the 3 months to 27 February 2015.

Web Analytics Salary Histogram in the North West

Web Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the North West region over the 3 months to 27 February 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -13 7 £30,000 -7.69% 2
Cheshire - 3 £100,000 - 1
Lancashire - 1 £22,500 -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the North West

For the 6 months to 27 February 2015, IT jobs across the North West region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 27 (100.00%) Analytics
2 19 (70.37%) Google
3 18 (66.67%) Google Analytics
4 13 (48.15%) Marketing
5 12 (44.44%) SQL
6 10 (37.04%) E-Commerce
7 7 (25.93%) SEO
7 7 (25.93%) Business Intelligence
8 6 (22.22%) MS Excel
8 6 (22.22%) VBA
8 6 (22.22%) Finance
8 6 (22.22%) Social Media
9 5 (18.52%) Visualisation
9 5 (18.52%) Oracle BI Publisher
9 5 (18.52%) User Experience
9 5 (18.52%) Analytical Skills
9 5 (18.52%) Oracle
9 5 (18.52%) HTML
9 5 (18.52%) PL/SQL
9 5 (18.52%) CSS
9 5 (18.52%) Retail
9 5 (18.52%) Pay per click
9 5 (18.52%) Digital Marketing
10 4 (14.81%) Data Extraction
10 4 (14.81%) Data Management
10 4 (14.81%) Agile Software Development
10 4 (14.81%) WebTrends
10 4 (14.81%) Sysomos
10 4 (14.81%) Radian6
10 4 (14.81%) Multivariate Testing

Web Analytics
Top Related IT Skills in the North West by Category

For the 6 months to 27 February 2015, IT jobs across the North West region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (3.70%) CMS
1 1 (3.70%) WordPress
1 1 (3.70%) MODX
Applications
1 6 (22.22%) MS Excel
2 1 (3.70%) MS PowerPoint
2 1 (3.70%) Photoshop
2 1 (3.70%) MS Project
Business Applications
1 18 (66.67%) Google Analytics
2 4 (14.81%) WebTrends
2 4 (14.81%) Radian6
3 1 (3.70%) SiteCatalyst
Communications & Networking
1 1 (3.70%) Intranet
Database & Business Intelligence
1 5 (18.52%) Oracle BI Publisher
2 2 (7.41%) Data Warehouse
Development Applications
1 1 (3.70%) RequisitePro
General
1 13 (48.15%) Marketing
2 6 (22.22%) Finance
3 5 (18.52%) Retail
4 2 (7.41%) Games
5 1 (3.70%) Advertising
Job Titles
1 9 (33.33%) Analyst
2 7 (25.93%) Web Analyst
3 6 (22.22%) Data Analyst
4 4 (14.81%) Consultant
4 4 (14.81%) Social Media Consultant
5 3 (11.11%) MI Analyst
6 2 (7.41%) Web Manager
6 2 (7.41%) SEO Executive
6 2 (7.41%) PPC Specialist
6 2 (7.41%) Chief Technology Officer
6 2 (7.41%) Web Analytics Manager
6 2 (7.41%) Data Manager
6 2 (7.41%) Insight Analyst
6 2 (7.41%) PPC Manager
6 2 (7.41%) PPC Analyst
6 2 (7.41%) PPC Executive
6 2 (7.41%) Data Analytics Manager
7 1 (3.70%) Junior Web Developer
7 1 (3.70%) Junior Developer
7 1 (3.70%) Web Developer
Libraries, Frameworks & Software Standards
1 5 (18.52%) HTML
1 5 (18.52%) CSS
2 2 (7.41%) jQuery
3 1 (3.70%) Flash
Miscellaneous
1 6 (22.22%) Social Media
2 5 (18.52%) User Experience
2 5 (18.52%) Analytical Skills
2 5 (18.52%) Visualisation
3 4 (14.81%) Data Extraction
4 2 (7.41%) Statistics
5 1 (3.70%) Mathematics
5 1 (3.70%) Physics
5 1 (3.70%) Economics
Processes & Methodologies
1 27 (100.00%) Analytics
2 10 (37.04%) E-Commerce
3 7 (25.93%) Business Intelligence
3 7 (25.93%) SEO
4 5 (18.52%) Pay per click
4 5 (18.52%) Digital Marketing
5 4 (14.81%) Multivariate Testing
5 4 (14.81%) Agile Software Development
5 4 (14.81%) Data Management
6 3 (11.11%) User Acceptance Testing
6 3 (11.11%) Email Marketing
6 3 (11.11%) Competitor Analysis
7 2 (7.41%) UX Design
7 2 (7.41%) Project Management
7 2 (7.41%) Business Analysis
7 2 (7.41%) Workflow
8 1 (3.70%) Validation
8 1 (3.70%) Web Design
8 1 (3.70%) Benchmarking
8 1 (3.70%) PRINCE2
Programming Languages
1 12 (44.44%) SQL
2 6 (22.22%) VBA
3 5 (18.52%) PL/SQL
4 3 (11.11%) PHP
5 2 (7.41%) JavaScript
Qualifications
1 2 (7.41%) Degree
Vendors
1 19 (70.37%) Google
2 5 (18.52%) Oracle
3 4 (14.81%) ClickTale
3 4 (14.81%) Sysomos
4 2 (7.41%) Adobe
4 2 (7.41%) Yahoo!
4 2 (7.41%) Maxymiser
5 1 (3.70%) Coremetrics
5 1 (3.70%) DoubleClick
5 1 (3.70%) Microsoft
5 1 (3.70%) Tealeaf
5 1 (3.70%) Facebook
Warrington, Cheshire
Uniting Ambition
Salary: £40k - 45k per year
Posted: Yesterday
Manchester, Lancashire
The MRJ Group
Salary: £50000 - £60000 per annum
Posted: 2 days ago
Rochdale, Lancashire
Zen Internet Ltd
Salary: Up to £43,000 per annum depending on experience + benefits
Posted: 15 days ago