The table below looks at the statistics for SEO skills in IT jobs advertised for the Leicester region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 50 66 36
Rank change year-on-year
+16 -30
Permanent jobs citing SEO 5 3 27
As % of all permanent IT jobs located in Leicester 1.22% 0.55% 7.32%
As % of the Processes & Methodologies category 1.38% 0.64% 8.79%
Number of salaries quoted 3 3 26
Average salary £22,000 £35,000 £37,500
Average salary % change year-on-year
-37.14% -6.66%
90% offered a salary of more than £18,800 £33,000 £23,750
10% offered a salary of more than £30,400 £37,000 £40,000
UK excluding London average salary £32,500 £30,000 £31,000
% change year-on-year
+8.33% -3.22%
SEO
Leicestershire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Leicester region.

Processes & Methodologies Category
Leicester
Permanent IT job ads with a match in the
Processes & Methodologies category
363 467 307
As % of all permanent IT jobs located in Leicester 88.54% 85.22% 83.20%
Number of salaries quoted 295 404 262
Average salary £40,000 £41,000 £38,000
Average salary % change year-on-year
-2.43% +7.89%
90% offered a salary of more than £27,000 £26,500 £28,500
10% offered a salary of more than £54,841 £43,900 £57,500
UK excluding London average salary £45,000 £42,500 £40,995
% change year-on-year
+5.88% +3.67%

SEO
Jobs Demand Trend in Leicester

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Leicester region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Leicester

SEO
Salary Trend in Leicester

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Leicester region.

SEO Salary Trend in Leicester

SEO
Salary Histogram in Leicester

This chart provides a salary histogram for IT jobs citing SEO across the Leicester region over the 3 months to 31 July 2015.

SEO Salary Histogram in Leicester

SEO
Top 30 Related IT Skills in Leicester

For the 6 months to 31 July 2015, IT jobs across the Leicester region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 10 (76.92%) HTML
2 9 (69.23%) JavaScript
2 9 (69.23%) CSS
3 8 (61.54%) jQuery
4 7 (53.85%) PHP
4 7 (53.85%) MySQL
5 6 (46.15%) E-Commerce
5 6 (46.15%) HTML5
6 5 (38.46%) Responsive Web Design
6 5 (38.46%) Magento
6 5 (38.46%) Linux
6 5 (38.46%) Apache
6 5 (38.46%) LAMP
6 5 (38.46%) Web Design
6 5 (38.46%) Google
7 4 (30.77%) Marketing
7 4 (30.77%) Analytics
8 3 (23.08%) Facebook
8 3 (23.08%) Twitter
8 3 (23.08%) Google Analytics
9 2 (15.38%) Digital Marketing
9 2 (15.38%) WordPress
9 2 (15.38%) Social Media
9 2 (15.38%) User Experience
9 2 (15.38%) Content Management
9 2 (15.38%) Mobile App
10 1 (7.69%) Yahoo!
10 1 (7.69%) Pay per click
10 1 (7.69%) Statistics
10 1 (7.69%) Disaster Recovery

SEO
Top Related IT Skills in Leicester by Category

For the 6 months to 31 July 2015, IT jobs across the Leicester region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 5 (38.46%) Apache
2 2 (15.38%) WordPress
3 1 (7.69%) Sitecore CMS
3 1 (7.69%) CMS
Applications
1 1 (7.69%) MS Excel
Business Applications
1 5 (38.46%) Magento
Cloud Services
1 3 (23.08%) Google Analytics
2 1 (7.69%) GitHub
Database & Business Intelligence
1 7 (53.85%) MySQL
2 1 (7.69%) Data Mining
General
1 4 (30.77%) Marketing
2 1 (7.69%) Back Office
2 1 (7.69%) Finance
Job Titles
1 8 (61.54%) Developer
2 5 (38.46%) PHP Developer
3 4 (30.77%) Senior Developer
3 4 (30.77%) Senior PHP Developer
3 4 (30.77%) PHP Magento Developer
3 4 (30.77%) Magento Developer
3 4 (30.77%) Senior Magento Developer
4 2 (15.38%) WordPress Developer
5 1 (7.69%) SEO Executive
5 1 (7.69%) Digital Marketing Consultant
5 1 (7.69%) Marketing Consultant
5 1 (7.69%) Front-End Developer
5 1 (7.69%) Technical Director
5 1 (7.69%) Administrator
5 1 (7.69%) IT Administrator
5 1 (7.69%) Chief Technology Officer
5 1 (7.69%) PHP Web Developer
5 1 (7.69%) Analyst
5 1 (7.69%) Web Developer
5 1 (7.69%) Consultant
Libraries, Frameworks & Software Standards
1 10 (76.92%) HTML
2 9 (69.23%) CSS
3 8 (61.54%) jQuery
4 6 (46.15%) HTML5
5 5 (38.46%) LAMP
6 1 (7.69%) CSS3
6 1 (7.69%) Sass
6 1 (7.69%) Twitter Bootstrap
Miscellaneous
1 2 (15.38%) Social Media
1 2 (15.38%) Mobile App
1 2 (15.38%) User Experience
2 1 (7.69%) Data Centre
2 1 (7.69%) Digital Media
2 1 (7.69%) Management Information System
2 1 (7.69%) Statistics
2 1 (7.69%) Graphic Design
2 1 (7.69%) Copywriting
Operating Systems
1 5 (38.46%) Linux
Processes & Methodologies
1 6 (46.15%) E-Commerce
2 5 (38.46%) Web Design
2 5 (38.46%) Responsive Web Design
3 4 (30.77%) Analytics
4 2 (15.38%) Digital Marketing
4 2 (15.38%) Content Management
5 1 (7.69%) Pay per click
5 1 (7.69%) Information Security
5 1 (7.69%) B2B
5 1 (7.69%) B2C
5 1 (7.69%) Disaster Recovery
5 1 (7.69%) Business Continuity
5 1 (7.69%) Data Protection
5 1 (7.69%) Web Marketing
5 1 (7.69%) Social Media Marketing
5 1 (7.69%) CRM
Programming Languages
1 9 (69.23%) JavaScript
2 7 (53.85%) PHP
Quality Assurance & Compliance
1 1 (7.69%) PCI DSS
Vendors
1 5 (38.46%) Google
2 3 (23.08%) Facebook
2 3 (23.08%) Twitter
3 1 (7.69%) Sitecore
3 1 (7.69%) Microsoft
3 1 (7.69%) Yahoo!