The table below looks at the statistics for SEO skills in IT jobs advertised for the Leicester region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 30 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Oct 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 48 64 49
Rank change year-on-year
+16 -15
Permanent jobs citing SEO 5 14 5
As % of all permanent IT jobs located in Leicester 1.30% 3.00% 1.59%
As % of the Processes & Methodologies category 1.47% 3.52% 1.87%
Number of salaries quoted 5 14 5
Average salary £30,000 £38,000 £22,500
Average salary % change year-on-year
-21.05% +68.88%
UK excluding London average salary £32,500 £30,000 £30,000
% change year-on-year
+8.33% -
SEO
Leicestershire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Leicester region.

Processes & Methodologies Category
Leicester
Permanent IT job ads with a match in the
Processes & Methodologies category
340 398 268
As % of all permanent IT jobs located in Leicester 88.54% 85.22% 85.08%
Number of salaries quoted 291 355 216
Average salary £42,500 £38,000 £37,500
Average salary % change year-on-year
+11.84% +1.33%
90% offered a salary of more than £33,000 £29,000 £27,500
10% offered a salary of more than £57,500 £50,000 £50,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in Leicester

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Leicester region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Leicester

SEO
Salary Trend in Leicester

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Leicester region.

SEO Salary Trend in Leicester

SEO
Top 30 Related IT Skills in Leicester

For the 6 months to 30 October 2014, IT jobs across the Leicester region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 8 (100.00%) HTML
1 8 (100.00%) PHP
1 8 (100.00%) CSS
2 7 (87.50%) JavaScript
3 6 (75.00%) MySQL
3 6 (75.00%) jQuery
4 5 (62.50%) Magento
4 5 (62.50%) WordPress
5 4 (50.00%) Photoshop
5 4 (50.00%) HTML5
5 4 (50.00%) Responsive Web Design
5 4 (50.00%) Web Development
6 3 (37.50%) Adobe
6 3 (37.50%) Android
6 3 (37.50%) Apple iOS
6 3 (37.50%) OOP
6 3 (37.50%) E-Commerce
6 3 (37.50%) Agile Software Development
6 3 (37.50%) CSS3
7 2 (25.00%) TDD
7 2 (25.00%) Subversion
7 2 (25.00%) Content Management
7 2 (25.00%) HTTP
7 2 (25.00%) Apache
7 2 (25.00%) XML
7 2 (25.00%) Java
7 2 (25.00%) Android Development
7 2 (25.00%) iOS Development
7 2 (25.00%) Mentoring
7 2 (25.00%) Social Media

SEO
Top Related IT Skills in Leicester by Category

For the 6 months to 30 October 2014, IT jobs across the Leicester region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 5 (62.50%) WordPress
2 2 (25.00%) Apache
3 1 (12.50%) CMS
3 1 (12.50%) Joomla!
3 1 (12.50%) IIS
Applications
1 4 (50.00%) Photoshop
2 2 (25.00%) Adobe Illustrator
3 1 (12.50%) GIMP
Business Applications
1 5 (62.50%) Magento
Communications & Networking
1 2 (25.00%) HTTP
Database & Business Intelligence
1 6 (75.00%) MySQL
2 1 (12.50%) SQL Server
Development Applications
1 2 (25.00%) Subversion
1 2 (25.00%) Git (software)
2 1 (12.50%) Visual Studio
General
1 1 (12.50%) Multimedia
Job Titles
1 8 (100.00%) Developer
2 5 (62.50%) Senior Developer
3 3 (37.50%) Web Developer
3 3 (37.50%) Senior Web Developer
3 3 (37.50%) PHP Developer
4 2 (25.00%) Magento Developer
4 2 (25.00%) Senior Magento Developer
5 1 (12.50%) Programmer
5 1 (12.50%) MySQL Developer
5 1 (12.50%) PHP Programmer
5 1 (12.50%) Senior PHP Programmer
5 1 (12.50%) Senior Programmer
5 1 (12.50%) Web Programmer
5 1 (12.50%) PHP MySQL Developer
5 1 (12.50%) WordPress Developer
Libraries, Frameworks & Software Standards
1 8 (100.00%) HTML
1 8 (100.00%) CSS
2 6 (75.00%) jQuery
3 4 (50.00%) HTML5
4 3 (37.50%) CSS3
5 2 (25.00%) XML
5 2 (25.00%) LAMP
5 2 (25.00%) Ajax
6 1 (12.50%) Grails
6 1 (12.50%) XSLT
6 1 (12.50%) Twitter Bootstrap
Miscellaneous
1 2 (25.00%) Social Media
2 1 (12.50%) Mobile App
2 1 (12.50%) Analytical Skills
2 1 (12.50%) Computer Science
2 1 (12.50%) Open Source
Operating Systems
1 3 (37.50%) Android
1 3 (37.50%) Apple iOS
2 1 (12.50%) Windows
Processes & Methodologies
1 4 (50.00%) Web Development
1 4 (50.00%) Responsive Web Design
2 3 (37.50%) Agile Software Development
2 3 (37.50%) OOP
2 3 (37.50%) E-Commerce
3 2 (25.00%) TDD
3 2 (25.00%) Content Management
3 2 (25.00%) Unit Testing
3 2 (25.00%) Web Design
3 2 (25.00%) BDD
3 2 (25.00%) Android Development
3 2 (25.00%) iOS Development
3 2 (25.00%) Mentoring
4 1 (12.50%) Mobile Application Development
4 1 (12.50%) Time Management
4 1 (12.50%) MVC
4 1 (12.50%) OO
Programming Languages
1 8 (100.00%) PHP
2 7 (87.50%) JavaScript
3 2 (25.00%) Java
4 1 (12.50%) SQL
4 1 (12.50%) Groovy
Qualifications
1 1 (12.50%) Degree
1 1 (12.50%) MySQL Certification
Vendors
1 3 (37.50%) Adobe
2 1 (12.50%) Zend