The table below looks at the statistics for SEO skills in IT jobs advertised for the Leicester region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 27 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Apr 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 53 74 62
Rank change year-on-year
+21 -12
Permanent jobs citing SEO 8 1 5
As % of all permanent IT jobs located in Leicester 1.83% 0.17% 1.14%
As % of the Processes & Methodologies category 2.37% 0.20% 1.48%
Number of salaries quoted 6 1 5
Average salary £36,250 £50,000 £27,500
Average salary % change year-on-year
-27.50% +81.81%
UK excluding London average salary £30,000 £32,500 £30,000
% change year-on-year
-7.69% +8.33%
SEO
Leicestershire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Leicester region.

Processes & Methodologies Category
Leicester
Permanent IT job ads with a match in the
Processes & Methodologies category
338 488 338
As % of all permanent IT jobs located in Leicester 77.17% 84.72% 77.17%
Number of salaries quoted 275 394 291
Average salary £40,000 £40,000 £38,097
Average salary % change year-on-year
- +4.99%
90% offered a salary of more than £27,500 £28,450 £26,500
10% offered a salary of more than £55,000 £45,150 £51,500
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

SEO
Jobs Demand Trend in Leicester

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Leicester region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Leicester

SEO
Salary Trend in Leicester

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Leicester region.

SEO Salary Trend in Leicester

SEO
Salary Histogram in Leicester

This chart provides a salary histogram for IT jobs citing SEO across the Leicester region over the 3 months to 27 April 2015.

SEO Salary Histogram in Leicester

SEO
Top 30 Related IT Skills in Leicester

For the 6 months to 27 April 2015, IT jobs across the Leicester region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 14 (77.78%) HTML
1 14 (77.78%) JavaScript
1 14 (77.78%) CSS
1 14 (77.78%) Linux
2 13 (72.22%) Apache
2 13 (72.22%) PHP
2 13 (72.22%) MySQL
3 12 (66.67%) LAMP
3 12 (66.67%) Web Design
3 12 (66.67%) E-Commerce
3 12 (66.67%) jQuery
3 12 (66.67%) Magento
3 12 (66.67%) HTML5
3 12 (66.67%) Responsive Web Design
4 3 (16.67%) User Experience
5 2 (11.11%) PCI DSS
5 2 (11.11%) Marketing
5 2 (11.11%) Analytics
5 2 (11.11%) Google
5 2 (11.11%) CRM
5 2 (11.11%) Information Security
5 2 (11.11%) Business Continuity
5 2 (11.11%) Disaster Recovery
5 2 (11.11%) Management Information System
5 2 (11.11%) Back Office
5 2 (11.11%) Finance
5 2 (11.11%) Data Mining
6 1 (5.56%) TCP/IP
6 1 (5.56%) DNS
6 1 (5.56%) B2B

SEO
Top Related IT Skills in Leicester by Category

For the 6 months to 27 April 2015, IT jobs across the Leicester region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 13 (72.22%) Apache
2 1 (5.56%) CMS
2 1 (5.56%) Sitecore CMS
Applications
1 1 (5.56%) MS Excel
Business Applications
1 12 (66.67%) Magento
Cloud Services
1 1 (5.56%) Google Analytics
Communications & Networking
1 1 (5.56%) TCP/IP
1 1 (5.56%) DNS
Database & Business Intelligence
1 13 (72.22%) MySQL
2 2 (11.11%) Data Mining
General
1 2 (11.11%) Back Office
1 2 (11.11%) Finance
1 2 (11.11%) Marketing
2 1 (5.56%) Billing
Job Titles
1 13 (72.22%) Developer
2 11 (61.11%) Magento Developer
3 10 (55.56%) Senior Magento Developer
3 10 (55.56%) Senior Developer
4 9 (50.00%) PHP Developer
5 7 (38.89%) Senior PHP Developer
5 7 (38.89%) PHP Magento Developer
6 5 (27.78%) Web Developer
7 3 (16.67%) Senior Web Developer
8 2 (11.11%) Chief Technology Officer
9 1 (5.56%) PHP Web Developer
9 1 (5.56%) SEO Executive
9 1 (5.56%) Technical Director
9 1 (5.56%) Technical Engineer
9 1 (5.56%) Analyst
9 1 (5.56%) Technical Support
9 1 (5.56%) Support Engineer
9 1 (5.56%) Technical Support Engineer
Libraries, Frameworks & Software Standards
1 14 (77.78%) HTML
1 14 (77.78%) CSS
2 12 (66.67%) LAMP
2 12 (66.67%) jQuery
2 12 (66.67%) HTML5
Miscellaneous
1 3 (16.67%) User Experience
2 2 (11.11%) Management Information System
3 1 (5.56%) Statistics
3 1 (5.56%) Social Media
3 1 (5.56%) Digital Media
Operating Systems
1 14 (77.78%) Linux
2 1 (5.56%) Windows
Processes & Methodologies
1 12 (66.67%) E-Commerce
1 12 (66.67%) Web Design
1 12 (66.67%) Responsive Web Design
2 2 (11.11%) Analytics
2 2 (11.11%) Disaster Recovery
2 2 (11.11%) Business Continuity
2 2 (11.11%) CRM
2 2 (11.11%) Information Security
3 1 (5.56%) Digital Marketing
3 1 (5.56%) Web Marketing
3 1 (5.56%) B2B
3 1 (5.56%) B2C
3 1 (5.56%) Service Delivery
3 1 (5.56%) Line Management
Programming Languages
1 14 (77.78%) JavaScript
2 13 (72.22%) PHP
Quality Assurance & Compliance
1 2 (11.11%) PCI DSS
Systems Management
1 1 (5.56%) Nagios
Vendors
1 2 (11.11%) Google
2 1 (5.56%) Sitecore
2 1 (5.56%) Facebook
2 1 (5.56%) Twitter
2 1 (5.56%) Microsoft
2 1 (5.56%) Yahoo!