The table below looks at the statistics for SEO skills in IT jobs advertised for the Leicestershire region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 28 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Apr 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 66 86 70
Rank change year-on-year
+20 -16
Permanent jobs citing SEO 10 8 9
As % of all permanent IT jobs located in Leicestershire 1.37% 0.86% 1.26%
As % of the Processes & Methodologies category 1.74% 1.00% 1.66%
Number of salaries quoted 8 6 6
Average salary £37,500 £35,500 £28,750
Average salary % change year-on-year
+5.63% +23.47%
90% offered a salary of more than £34,455 £30,500 £27,500
10% offered a salary of more than £57,500 £45,000 £37,500
UK excluding London average salary £30,000 £32,500 £30,000
% change year-on-year
-7.69% +8.33%
SEO
East Midlands

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Leicestershire region.

Processes & Methodologies Category
Leicestershire
Permanent IT job ads with a match in the
Processes & Methodologies category
575 804 543
As % of all permanent IT jobs located in Leicestershire 78.77% 86.17% 75.84%
Number of salaries quoted 481 671 471
Average salary £42,000 £39,500 £37,500
Average salary % change year-on-year
+6.32% +5.33%
90% offered a salary of more than £27,000 £29,750 £26,500
10% offered a salary of more than £57,500 £46,500 £60,000
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

SEO
Jobs Demand Trend in Leicestershire

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Leicestershire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Leicestershire

SEO
Salary Trend in Leicestershire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Leicestershire region.

SEO Salary Trend in Leicestershire

SEO
Salary Histogram in Leicestershire

This chart provides a salary histogram for IT jobs citing SEO across the Leicestershire region over the 3 months to 28 April 2015.

SEO Salary Histogram in Leicestershire

SEO
Job Locations in Leicestershire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Leicestershire region over the 3 months to 28 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leicester +20 8 £36,250 -27.50%
Coalville - 2 £37,500 -
Loughborough -1 1 £57,500 +51.31%
SEO
East Midlands

SEO
Top 30 Related IT Skills in Leicestershire

For the 6 months to 28 April 2015, IT jobs across the Leicestershire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 17 (80.95%) HTML
1 17 (80.95%) CSS
2 16 (76.19%) Linux
2 16 (76.19%) JavaScript
3 15 (71.43%) PHP
3 15 (71.43%) MySQL
3 15 (71.43%) Apache
4 14 (66.67%) LAMP
4 14 (66.67%) Web Design
4 14 (66.67%) E-Commerce
4 14 (66.67%) jQuery
4 14 (66.67%) Magento
4 14 (66.67%) HTML5
4 14 (66.67%) Responsive Web Design
5 3 (14.29%) Google
5 3 (14.29%) Marketing
5 3 (14.29%) User Experience
5 3 (14.29%) Analytics
6 2 (9.52%) PCI DSS
6 2 (9.52%) Google Analytics
6 2 (9.52%) Digital Marketing
6 2 (9.52%) CRM
6 2 (9.52%) Information Security
6 2 (9.52%) Business Continuity
6 2 (9.52%) Disaster Recovery
6 2 (9.52%) Management Information System
6 2 (9.52%) Back Office
6 2 (9.52%) Finance
6 2 (9.52%) Data Mining
7 1 (4.76%) TCP/IP

SEO
Top Related IT Skills in Leicestershire by Category

For the 6 months to 28 April 2015, IT jobs across the Leicestershire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 15 (71.43%) Apache
2 1 (4.76%) CMS
2 1 (4.76%) Joomla!
2 1 (4.76%) WordPress
2 1 (4.76%) Sitecore CMS
Applications
1 1 (4.76%) MS Excel
Business Applications
1 14 (66.67%) Magento
Cloud Services
1 2 (9.52%) Google Analytics
Communications & Networking
1 1 (4.76%) TCP/IP
1 1 (4.76%) DNS
Database & Business Intelligence
1 15 (71.43%) MySQL
2 2 (9.52%) Data Mining
General
1 3 (14.29%) Marketing
2 2 (9.52%) Back Office
2 2 (9.52%) Finance
3 1 (4.76%) Billing
Job Titles
1 15 (71.43%) Developer
2 12 (57.14%) Magento Developer
3 11 (52.38%) Senior Magento Developer
3 11 (52.38%) Senior Developer
3 11 (52.38%) PHP Developer
4 8 (38.10%) Senior PHP Developer
4 8 (38.10%) PHP Magento Developer
5 7 (33.33%) Web Developer
6 4 (19.05%) Senior Web Developer
7 3 (14.29%) PHP Web Developer
8 2 (9.52%) Chief Technology Officer
9 1 (4.76%) Senior PHP Web Developer
9 1 (4.76%) SEO Executive
9 1 (4.76%) Marketing Executive
9 1 (4.76%) Technical Director
9 1 (4.76%) Digital Marketing Executive
9 1 (4.76%) Technical Engineer
9 1 (4.76%) Analyst
9 1 (4.76%) Technical Support
9 1 (4.76%) Support Engineer
Libraries, Frameworks & Software Standards
1 17 (80.95%) HTML
1 17 (80.95%) CSS
2 14 (66.67%) LAMP
2 14 (66.67%) jQuery
2 14 (66.67%) HTML5
Miscellaneous
1 3 (14.29%) User Experience
2 2 (9.52%) Management Information System
3 1 (4.76%) Statistics
3 1 (4.76%) Social Media
3 1 (4.76%) Digital Media
Operating Systems
1 16 (76.19%) Linux
2 1 (4.76%) Windows
Processes & Methodologies
1 14 (66.67%) E-Commerce
1 14 (66.67%) Web Design
1 14 (66.67%) Responsive Web Design
2 3 (14.29%) Analytics
3 2 (9.52%) Disaster Recovery
3 2 (9.52%) Business Continuity
3 2 (9.52%) CRM
3 2 (9.52%) Information Security
3 2 (9.52%) Digital Marketing
4 1 (4.76%) Web Marketing
4 1 (4.76%) B2B
4 1 (4.76%) B2C
4 1 (4.76%) Project Management
4 1 (4.76%) Service Delivery
4 1 (4.76%) Line Management
Programming Languages
1 16 (76.19%) JavaScript
2 15 (71.43%) PHP
Quality Assurance & Compliance
1 2 (9.52%) PCI DSS
Systems Management
1 1 (4.76%) Nagios
Vendors
1 3 (14.29%) Google
2 1 (4.76%) Sitecore
2 1 (4.76%) Facebook
2 1 (4.76%) Twitter
2 1 (4.76%) Microsoft
2 1 (4.76%) Yahoo!