The table below looks at the statistics for SEO skills in IT jobs advertised for the Leicestershire region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 29 April 2016 with a comparison to the same period in the previous 2 years.

3 months to
29 Apr 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 67 69 94
Rank change year-on-year
+2 +25
Permanent jobs citing SEO 5 10 8
As % of all permanent IT jobs located in Leicestershire 0.74% 1.37% 0.86%
As % of the Processes & Methodologies category 0.88% 1.66% 0.93%
Number of salaries quoted 5 8 6
Average salary £37,500 £37,500 £35,500
Average salary % change year-on-year
- +5.63%
90% offered a salary of more than £30,700 £34,455 £30,500
10% offered a salary of more than £41,500 £57,500 £45,000
UK excluding London average salary £32,500 £30,000 £32,500
% change year-on-year
+8.33% -7.69%
SEO
East Midlands

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Leicestershire region.

Processes & Methodologies Category
Leicestershire
Permanent IT job ads with a match in the
Processes & Methodologies category
569 604 860
As % of all permanent IT jobs located in Leicestershire 84.30% 82.74% 92.18%
Number of salaries quoted 481 510 727
Average salary £42,500 £42,000 £40,000
Average salary % change year-on-year
+1.19% +5.00%
90% offered a salary of more than £27,500 £27,000 £30,000
10% offered a salary of more than £55,000 £60,000 £57,500
UK excluding London average salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

SEO
Jobs Demand Trend in Leicestershire

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Leicestershire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Leicestershire

SEO
Salary Trend in Leicestershire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Leicestershire region.

SEO Salary Trend in Leicestershire

SEO
Salary Histogram in Leicestershire

This chart provides a salary histogram for IT jobs citing SEO across the Leicestershire region over the 3 months to 29 April 2016.

SEO Salary Histogram in Leicestershire

SEO
Job Locations in Leicestershire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Leicestershire region over the 3 months to 29 April 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leicester +13 2 £33,500 -7.58%
SEO
East Midlands

SEO
Top 30 Related IT Skills in Leicestershire

For the 6 months to 29 April 2016, IT jobs across the Leicestershire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 17 (89.47%) HTML
1 17 (89.47%) CSS
2 16 (84.21%) JavaScript
3 10 (52.63%) jQuery
3 10 (52.63%) HTML5
4 9 (47.37%) User Experience
4 9 (47.37%) Web Development
4 9 (47.37%) Magento
5 8 (42.11%) E-Commerce
5 8 (42.11%) Web Design
5 8 (42.11%) AngularJS
6 7 (36.84%) CSS3
7 5 (26.32%) MVC
7 5 (26.32%) Photoshop
7 5 (26.32%) OO
7 5 (26.32%) PHP
7 5 (26.32%) Java
7 5 (26.32%) Asset Management
7 5 (26.32%) Apache Flex
7 5 (26.32%) Selenium
7 5 (26.32%) WPF
7 5 (26.32%) Backbone.js
7 5 (26.32%) KnockoutJS
7 5 (26.32%) MVVM
7 5 (26.32%) Mocha
7 5 (26.32%) QUnit
7 5 (26.32%) Jasmine
7 5 (26.32%) Mobile App
7 5 (26.32%) Karma Test Runner
7 5 (26.32%) Raphaël

SEO
Top Related IT Skills in Leicestershire by Category

For the 6 months to 29 April 2016, IT jobs across the Leicestershire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 4 (21.05%) WordPress
2 1 (5.26%) Apache Solr
2 1 (5.26%) Joomla!
Applications
1 5 (26.32%) Photoshop
2 3 (15.79%) Adobe Illustrator
Business Applications
1 9 (47.37%) Magento
Cloud Services
1 2 (10.53%) Google Analytics
2 1 (5.26%) AdWords
Database & Business Intelligence
1 2 (10.53%) MySQL
1 2 (10.53%) SQL Server
Development Applications
1 5 (26.32%) Jasmine
1 5 (26.32%) Karma Test Runner
1 5 (26.32%) Mocha
1 5 (26.32%) QUnit
1 5 (26.32%) Selenium
2 2 (10.53%) Git (software)
2 2 (10.53%) Subversion
General
1 4 (21.05%) Marketing
2 3 (15.79%) Retail
3 1 (5.26%) Advertising
Job Titles
1 13 (68.42%) Developer
2 8 (42.11%) Front End Developer (Client-Side Developer)
3 6 (31.58%) Web Developer
4 5 (26.32%) JavaScript Developer
4 5 (26.32%) Magento Developer
5 4 (21.05%) Angular Developer
5 4 (21.05%) JavaScript Engineer
5 4 (21.05%) UI Developer
5 4 (21.05%) UI Engineer
6 3 (15.79%) Account Manager
6 3 (15.79%) Front End Web Developer (Client-Side Developer)
6 3 (15.79%) HTML Developer
6 3 (15.79%) J2EE Developer
6 3 (15.79%) PHP Developer
6 3 (15.79%) PHP Magento Developer
6 3 (15.79%) PHP Web Developer
6 3 (15.79%) SEO Manager
6 3 (15.79%) Technical Account Manager
6 3 (15.79%) Technical Manager
6 3 (15.79%) Web Designer
Libraries, Frameworks & Software Standards
1 17 (89.47%) CSS
1 17 (89.47%) HTML
2 10 (52.63%) HTML5
2 10 (52.63%) jQuery
3 8 (42.11%) AngularJS
4 7 (36.84%) CSS3
5 5 (26.32%) Apache Flex
5 5 (26.32%) Backbone.js
5 5 (26.32%) Handlebars
5 5 (26.32%) KnockoutJS
5 5 (26.32%) Raphaël
5 5 (26.32%) React
5 5 (26.32%) WPF
6 3 (15.79%) J2EE
6 3 (15.79%) Twitter Bootstrap
7 2 (10.53%) LAMP
Miscellaneous
1 9 (47.37%) User Experience
2 5 (26.32%) Mobile App
3 3 (15.79%) Digital Media
4 2 (10.53%) Algorithms
5 1 (5.26%) RIA
5 1 (5.26%) Social Media
Operating Systems
1 2 (10.53%) Android
1 2 (10.53%) Apple iOS
Processes & Methodologies
1 9 (47.37%) Web Development
2 8 (42.11%) E-Commerce
2 8 (42.11%) Web Design
3 5 (26.32%) Asset Management
3 5 (26.32%) Cross-Browser Compatibility
3 5 (26.32%) Don't repeat yourself (DRY)
3 5 (26.32%) Front End Development
3 5 (26.32%) MVC
3 5 (26.32%) MVVM
3 5 (26.32%) OO
3 5 (26.32%) SOLID
4 4 (21.05%) Link Building
5 3 (15.79%) Open Source
6 2 (10.53%) Analytics
6 2 (10.53%) Android Development
6 2 (10.53%) iOS Development
6 2 (10.53%) OOP
6 2 (10.53%) Responsive Web Design
7 1 (5.26%) Project Management
7 1 (5.26%) Stakeholder Management
Programming Languages
1 16 (84.21%) JavaScript
2 5 (26.32%) Java
2 5 (26.32%) PHP
3 2 (10.53%) SQL
Qualifications
1 2 (10.53%) Degree
Quality Assurance & Compliance
1 1 (5.26%) QA
Vendors
1 2 (10.53%) Adobe
1 2 (10.53%) Google
2 1 (5.26%) Coremetrics
2 1 (5.26%) Endeca
2 1 (5.26%) Omniture
2 1 (5.26%) Optimizely