The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Liverpool region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 48 64 59
Rank change year-on-year
+16 -5
Permanent jobs citing Pay per click 1 3 1
As % of all permanent IT jobs located in Liverpool 0.27% 0.63% 0.23%
As % of the Processes & Methodologies category 0.32% 0.71% 0.30%
Number of salaries quoted 1 2 1
Average salary £50,000 £25,250 £33,500
Average salary % change year-on-year
+98.01% -24.62%
UK excluding London average salary £30,000 £30,000 £30,000
Pay per click
Merseyside

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Liverpool region.

Processes & Methodologies Category
Liverpool
Permanent IT job ads with a match in the
Processes & Methodologies category
312 420 329
As % of all permanent IT jobs located in Liverpool 83.87% 88.24% 74.43%
Number of salaries quoted 259 373 288
Average salary £40,000 £40,000 £40,000
90% offered a salary of more than £27,500 £29,000 £30,000
10% offered a salary of more than £60,000 £60,000 £62,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Pay per click
Jobs Demand Trend in Liverpool

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Liverpool region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Liverpool

Pay per click
Salary Trend in Liverpool

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Liverpool region.

Pay per click Salary Trend in Liverpool

Pay per click
Top 29 Related IT Skills in Liverpool

For the 6 months to 24 December 2014, IT jobs across the Liverpool region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 5 (100.00%) Marketing
2 4 (80.00%) Google
2 4 (80.00%) Digital Marketing
3 3 (60.00%) Google Analytics
3 3 (60.00%) Analytics
4 2 (40.00%) HTML
4 2 (40.00%) SEO
4 2 (40.00%) Advertising
4 2 (40.00%) Competitor Analysis
4 2 (40.00%) Time Management
4 2 (40.00%) Social Media
4 2 (40.00%) Twitter
5 1 (20.00%) MS Office
5 1 (20.00%) CSS
5 1 (20.00%) MS Excel
5 1 (20.00%) Business Intelligence
5 1 (20.00%) B2B
5 1 (20.00%) Microsoft
5 1 (20.00%) Law
5 1 (20.00%) Multimedia
5 1 (20.00%) Content Management
5 1 (20.00%) Degree
5 1 (20.00%) Blog
5 1 (20.00%) Display Advertising
5 1 (20.00%) Online Marketing
5 1 (20.00%) Marketing Strategy
5 1 (20.00%) Social Media Marketing
5 1 (20.00%) Facebook
5 1 (20.00%) Mobile App

Pay per click
Top Related IT Skills in Liverpool by Category

For the 6 months to 24 December 2014, IT jobs across the Liverpool region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Applications
1 1 (20.00%) MS Office
1 1 (20.00%) MS Excel
Business Applications
1 3 (60.00%) Google Analytics
General
1 5 (100.00%) Marketing
2 2 (40.00%) Advertising
3 1 (20.00%) Multimedia
3 1 (20.00%) Law
Job Titles
1 2 (40.00%) PPC Specialist
1 2 (40.00%) PPC Manager
1 2 (40.00%) PPC Analyst
1 2 (40.00%) PPC Executive
2 1 (20.00%) Digital Marketing Manager
2 1 (20.00%) Marketing Executive
2 1 (20.00%) Marketing Manager
2 1 (20.00%) SEO Executive
Libraries, Frameworks & Software Standards
1 2 (40.00%) HTML
2 1 (20.00%) CSS
Miscellaneous
1 2 (40.00%) Social Media
2 1 (20.00%) Mobile App
2 1 (20.00%) Blog
Processes & Methodologies
1 4 (80.00%) Digital Marketing
2 3 (60.00%) Analytics
3 2 (40.00%) Competitor Analysis
3 2 (40.00%) Time Management
3 2 (40.00%) SEO
4 1 (20.00%) Content Management
4 1 (20.00%) Business Intelligence
4 1 (20.00%) B2B
4 1 (20.00%) Online Marketing
4 1 (20.00%) Marketing Strategy
4 1 (20.00%) Social Media Marketing
4 1 (20.00%) Display Advertising
Qualifications
1 1 (20.00%) Degree
Vendors
1 4 (80.00%) Google
2 2 (40.00%) Twitter
3 1 (20.00%) Microsoft
3 1 (20.00%) Facebook