The first table below looks at the demand for Pay per click skills in IT jobs advertised for the Liverpool region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 24 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Liverpool region.

Location
3 months to
24 May 2013
Same period 2012 Same period 2011
Pay per click (PPC)
Rank 47 66 55
Rank change year-on-year
+19 -11
Permanent jobs citing Pay per click 6 5 2
As % of all permanent IT jobs located in Liverpool 1.639% 0.988% 0.633%
As % of the Processes & Methodologies category 1.923% 1.292% 0.943%
Number of salaries quoted 6 3 2
Average salary £25,000 £37,500 £26,750
Average salary % change year-on-year
-33.33% +40.18%
UK excluding London average salary £30,000 £28,000 £29,000
% change year-on-year
+7.14% -3.44%
All Processes & Methodologies
Liverpool
Permanent IT job ads with a match in the
Processes & Methodologies category
312 387 212
As % of all permanent IT jobs located in Liverpool 85.25% 76.48% 67.09%
Number of salaries quoted 269 332 172
Average salary £37,500 £37,500 £40,000
Average salary % change year-on-year
- -6.25%
90% offered a salary of more than £26,500 £30,000 £31,000
10% offered a salary of more than £55,000 £52,500 £52,500
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
Pay per click
Merseyside

Pay per click
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Liverpool region as a proportion of the total demand within the Processes & Methodologies category.

Liverpool Pay per click Jobs Demand Trend

Pay per click
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Liverpool region.

Liverpool Pay per click Salary Trend

Pay per click
Top 26 Related IT Skills

For the 6 months to 24 May 2013, IT jobs across the Liverpool region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 11 (100.00%) Marketing
2 10 (90.91%) SEO
2 10 (90.91%) Digital Marketing
3 9 (81.82%) MS Excel
3 9 (81.82%) Microsoft
3 9 (81.82%) Google
4 8 (72.73%) Facebook
5 2 (18.18%) Analytics
5 2 (18.18%) Business Development
5 2 (18.18%) Email Marketing
5 2 (18.18%) Social Media
6 1 (9.091%) Time Management
6 1 (9.091%) Online Marketing
6 1 (9.091%) Marketing Strategy
6 1 (9.091%) Digital Media
6 1 (9.091%) New Media
6 1 (9.091%) Web Development
6 1 (9.091%) Copywriting
6 1 (9.091%) Search Engine Marketing
6 1 (9.091%) Google Analytics
6 1 (9.091%) HTML
6 1 (9.091%) MS Project
6 1 (9.091%) MS Office
6 1 (9.091%) Web Design
6 1 (9.091%) Retail
6 1 (9.091%) MS PowerPoint

Pay per click
Top Related IT Skills by Category

For the 6 months to 24 May 2013, IT jobs across the Liverpool region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Development
1 1 (9.091%) HTML
Applications
1 9 (81.82%) MS Excel
2 1 (9.091%) MS Project
2 1 (9.091%) MS Office
2 1 (9.091%) MS PowerPoint
Business Applications
1 1 (9.091%) Google Analytics
General
1 11 (100.00%) Marketing
2 1 (9.091%) Retail
Job Titles
1 6 (54.55%) PPC Executive
1 6 (54.55%) PPC Manager
1 6 (54.55%) PPC Analyst
1 6 (54.55%) PPC Specialist
2 5 (45.45%) Account Manager
3 1 (9.091%) SEO Executive
3 1 (9.091%) SEO Manager
3 1 (9.091%) Analyst
3 1 (9.091%) Senior Analyst
3 1 (9.091%) Marketing Manager
Miscellaneous
1 2 (18.18%) Social Media
2 1 (9.091%) Digital Media
2 1 (9.091%) New Media
2 1 (9.091%) Copywriting
Processes & Methodologies
1 10 (90.91%) SEO
1 10 (90.91%) Digital Marketing
2 2 (18.18%) Analytics
2 2 (18.18%) Business Development
2 2 (18.18%) Email Marketing
3 1 (9.091%) Time Management
3 1 (9.091%) Online Marketing
3 1 (9.091%) Marketing Strategy
3 1 (9.091%) Web Development
3 1 (9.091%) Search Engine Marketing
3 1 (9.091%) Web Design
Vendors
1 9 (81.82%) Microsoft
1 9 (81.82%) Google
2 8 (72.73%) Facebook