The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Liverpool region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 23 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
23 Jan 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 52 65 57
Rank change year-on-year
+13 -8
Permanent jobs citing Pay per click 2 3 2
As % of all permanent IT jobs located in Liverpool 0.52% 0.63% 0.48%
As % of the Processes & Methodologies category 0.61% 0.71% 0.63%
Number of salaries quoted 1 2 2
Average salary £21,500 £25,250 £26,250
Average salary % change year-on-year
-14.85% -3.80%
UK excluding London average salary £30,000 £30,000 £30,500
% change year-on-year
- -1.63%
Pay per click
Merseyside

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Liverpool region.

Processes & Methodologies Category
Liverpool
Permanent IT job ads with a match in the
Processes & Methodologies category
330 422 320
As % of all permanent IT jobs located in Liverpool 86.39% 88.28% 76.56%
Number of salaries quoted 282 375 287
Average salary £41,000 £40,000 £40,000
Average salary % change year-on-year
+2.50% -
90% offered a salary of more than £27,500 £27,500 £30,000
10% offered a salary of more than £67,500 £60,000 £60,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Pay per click
Jobs Demand Trend in Liverpool

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Liverpool region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Liverpool

Pay per click
Salary Trend in Liverpool

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Liverpool region.

Pay per click Salary Trend in Liverpool

Pay per click
Top 30 Related IT Skills in Liverpool

For the 6 months to 23 January 2015, IT jobs across the Liverpool region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 5 (100.00%) Marketing
2 4 (80.00%) Digital Marketing
3 3 (60.00%) Google Analytics
3 3 (60.00%) Google
3 3 (60.00%) Analytics
4 2 (40.00%) Competitor Analysis
4 2 (40.00%) Degree
4 2 (40.00%) SEO
4 2 (40.00%) HTML
4 2 (40.00%) Social Media
4 2 (40.00%) Social Media Marketing
4 2 (40.00%) Blog
4 2 (40.00%) Time Management
5 1 (20.00%) iPhone
5 1 (20.00%) Online Marketing
5 1 (20.00%) Display Advertising
5 1 (20.00%) Twitter
5 1 (20.00%) iPad
5 1 (20.00%) Marketing Strategy
5 1 (20.00%) MS Office
5 1 (20.00%) CSS
5 1 (20.00%) MS Excel
5 1 (20.00%) Business Intelligence
5 1 (20.00%) B2B
5 1 (20.00%) Microsoft
5 1 (20.00%) Symantec
5 1 (20.00%) Law
5 1 (20.00%) Advertising
5 1 (20.00%) Multimedia
5 1 (20.00%) Content Management

Pay per click
Top Related IT Skills in Liverpool by Category

For the 6 months to 23 January 2015, IT jobs across the Liverpool region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Applications
1 1 (20.00%) MS Office
1 1 (20.00%) MS Excel
Business Applications
1 3 (60.00%) Google Analytics
General
1 5 (100.00%) Marketing
2 1 (20.00%) Law
2 1 (20.00%) Advertising
2 1 (20.00%) Multimedia
Job Titles
1 3 (60.00%) PPC Specialist
1 3 (60.00%) PPC Manager
1 3 (60.00%) PPC Analyst
1 3 (60.00%) PPC Executive
2 1 (20.00%) Digital Marketing Manager
2 1 (20.00%) Marketing Executive
2 1 (20.00%) Digital Marketing Executive
2 1 (20.00%) Marketing Manager
Libraries, Frameworks & Software Standards
1 2 (40.00%) HTML
2 1 (20.00%) CSS
Miscellaneous
1 2 (40.00%) Social Media
1 2 (40.00%) Blog
2 1 (20.00%) iPhone
2 1 (20.00%) iPad
2 1 (20.00%) Mobile App
Processes & Methodologies
1 4 (80.00%) Digital Marketing
2 3 (60.00%) Analytics
3 2 (40.00%) Competitor Analysis
3 2 (40.00%) SEO
3 2 (40.00%) Social Media Marketing
3 2 (40.00%) Time Management
4 1 (20.00%) Online Marketing
4 1 (20.00%) Display Advertising
4 1 (20.00%) Marketing Strategy
4 1 (20.00%) Business Intelligence
4 1 (20.00%) B2B
4 1 (20.00%) Content Management
Qualifications
1 2 (40.00%) Degree
Vendors
1 3 (60.00%) Google
2 1 (20.00%) Twitter
2 1 (20.00%) Microsoft
2 1 (20.00%) Symantec