The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Liverpool region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 28 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Aug 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 46 51 60
Rank change year-on-year
+5 +9
Permanent jobs citing Pay per click 8 9 6
As % of all permanent IT jobs located in Liverpool 1.74% 1.95% 1.20%
As % of the Processes & Methodologies category 2.20% 2.53% 1.67%
Number of salaries quoted 5 0 6
Average salary £24,000 - £25,000
UK excluding London average salary £28,000 £30,000 £25,000
% change year-on-year
-6.66% +20.00%
Pay per click
Merseyside

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Liverpool region.

Processes & Methodologies Category
Liverpool
Permanent IT job ads with a match in the
Processes & Methodologies category
364 356 359
As % of all permanent IT jobs located in Liverpool 79.30% 77.06% 71.94%
Number of salaries quoted 304 316 334
Average salary £40,000 £40,000 £36,250
Average salary % change year-on-year
- +10.34%
90% offered a salary of more than £29,000 £30,000 £27,500
10% offered a salary of more than £57,500 £60,000 £50,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Pay per click
Jobs Demand Trend in Liverpool

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Liverpool region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Liverpool

Pay per click
Salary Trend in Liverpool

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Liverpool region.

Pay per click Salary Trend in Liverpool

Pay per click
Top 28 Related IT Skills in Liverpool

For the 6 months to 28 August 2014, IT jobs across the Liverpool region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 16 (100.00%) Google
2 14 (87.50%) Marketing
3 13 (81.25%) Digital Marketing
4 11 (68.75%) Facebook
5 10 (62.50%) SEO
6 9 (56.25%) Advertising
6 9 (56.25%) Twitter
6 9 (56.25%) Social Media
7 8 (50.00%) Analytics
8 5 (31.25%) Google Analytics
9 4 (25.00%) Competitor Analysis
9 4 (25.00%) Time Management
9 4 (25.00%) Degree
9 4 (25.00%) Data Modelling
10 3 (18.75%) MS Excel
10 3 (18.75%) Microsoft
11 2 (12.50%) Online Marketing
12 1 (6.25%) Web Marketing
12 1 (6.25%) Marketing Strategy
12 1 (6.25%) Social Media Marketing
12 1 (6.25%) Mobile App
12 1 (6.25%) Law
12 1 (6.25%) B2B
12 1 (6.25%) HTML
12 1 (6.25%) CSS
12 1 (6.25%) Blog
12 1 (6.25%) Multimedia
12 1 (6.25%) Content Management

Pay per click
Top Related IT Skills in Liverpool by Category

For the 6 months to 28 August 2014, IT jobs across the Liverpool region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Applications
1 3 (18.75%) MS Excel
Business Applications
1 5 (31.25%) Google Analytics
General
1 14 (87.50%) Marketing
2 9 (56.25%) Advertising
3 1 (6.25%) Law
3 1 (6.25%) Multimedia
Job Titles
1 8 (50.00%) Marketing Executive
1 8 (50.00%) SEO Executive
2 7 (43.75%) PPC Specialist
2 7 (43.75%) PPC Executive
2 7 (43.75%) PPC Manager
2 7 (43.75%) PPC Analyst
3 1 (6.25%) Digital Marketing Manager
3 1 (6.25%) Marketing Manager
Libraries, Frameworks & Software Standards
1 1 (6.25%) HTML
1 1 (6.25%) CSS
Miscellaneous
1 9 (56.25%) Social Media
2 1 (6.25%) Mobile App
2 1 (6.25%) Blog
Processes & Methodologies
1 13 (81.25%) Digital Marketing
2 10 (62.50%) SEO
3 8 (50.00%) Analytics
4 4 (25.00%) Competitor Analysis
4 4 (25.00%) Time Management
4 4 (25.00%) Data Modelling
5 2 (12.50%) Online Marketing
6 1 (6.25%) Web Marketing
6 1 (6.25%) Marketing Strategy
6 1 (6.25%) Social Media Marketing
6 1 (6.25%) B2B
6 1 (6.25%) Content Management
Qualifications
1 4 (25.00%) Degree
Vendors
1 16 (100.00%) Google
2 11 (68.75%) Facebook
3 9 (56.25%) Twitter
4 3 (18.75%) Microsoft