The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Merseyside region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 22 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 May 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank - 61 54
Permanent jobs citing Pay per click 0 8 7
As % of all permanent IT jobs located in Merseyside - 1.29% 1.52%
As % of the Processes & Methodologies category - 1.49% 1.80%
Number of salaries quoted 0 6 7
Average salary - £22,750 £25,000
Average salary % change year-on-year
- -9.00%
UK excluding London average salary £27,500 £29,000 £30,000
% change year-on-year
-5.17% -3.33%
Pay per click
North West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Merseyside region.

Processes & Methodologies Category
Merseyside
Permanent IT job ads with a match in the
Processes & Methodologies category
401 537 388
As % of all permanent IT jobs located in Merseyside 84.07% 86.47% 83.98%
Number of salaries quoted 277 473 326
Average salary £42,000 £40,000 £37,500
Average salary % change year-on-year
+5.00% +6.66%
90% offered a salary of more than £29,000 £28,000 £26,500
10% offered a salary of more than £57,500 £55,000 £57,500
UK excluding London average salary £44,485 £42,500 £40,000
% change year-on-year
+4.66% +6.25%

Pay per click
Jobs Demand Trend in Merseyside

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Merseyside region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Merseyside

Pay per click
Salary Trend in Merseyside

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Merseyside region.

Pay per click Salary Trend in Merseyside

Pay per click
Top 19 Related IT Skills in Merseyside

For the 6 months to 22 May 2015, IT jobs across the Merseyside region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 2 (66.67%) SEO
1 2 (66.67%) Marketing
1 2 (66.67%) Digital Marketing
2 1 (33.33%) Analytics
2 1 (33.33%) Social Media Marketing
2 1 (33.33%) Time Management
2 1 (33.33%) iPhone
2 1 (33.33%) Social Media
2 1 (33.33%) iPad
2 1 (33.33%) Blog
2 1 (33.33%) Google Analytics
2 1 (33.33%) Degree
2 1 (33.33%) CMS
2 1 (33.33%) Competitor Analysis
2 1 (33.33%) Google
2 1 (33.33%) HTML
2 1 (33.33%) CSS
2 1 (33.33%) E-Commerce
2 1 (33.33%) Symantec

Pay per click
Top Related IT Skills in Merseyside by Category

For the 6 months to 22 May 2015, IT jobs across the Merseyside region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 1 (33.33%) CMS
Cloud Services
1 1 (33.33%) Google Analytics
General
1 2 (66.67%) Marketing
Job Titles
1 2 (66.67%) PPC Specialist
1 2 (66.67%) PPC Manager
1 2 (66.67%) PPC Analyst
1 2 (66.67%) PPC Executive
2 1 (33.33%) Digital Marketing Executive
2 1 (33.33%) Marketing Executive
2 1 (33.33%) E-Commerce Manager
Libraries, Frameworks & Software Standards
1 1 (33.33%) HTML
1 1 (33.33%) CSS
Miscellaneous
1 1 (33.33%) iPhone
1 1 (33.33%) Social Media
1 1 (33.33%) iPad
1 1 (33.33%) Blog
Processes & Methodologies
1 2 (66.67%) SEO
1 2 (66.67%) Digital Marketing
2 1 (33.33%) Analytics
2 1 (33.33%) Social Media Marketing
2 1 (33.33%) Time Management
2 1 (33.33%) Competitor Analysis
2 1 (33.33%) E-Commerce
Qualifications
1 1 (33.33%) Degree
Vendors
1 1 (33.33%) Google
1 1 (33.33%) Symantec
Liverpool, Merseyside
Applause IT Innovation
Salary: £20000 - £25000 per annum + neg.
Posted: 3 days ago