The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Merseyside region. Included is a guide to the salaries offered in IT jobs that have cited Pay per click over the 3 months to 25 July 2016 with a comparison to the same period over the previous 2 years.

3 months to
25 Jul 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 56 57 58
Rank change year-on-year
+1 +1
Permanent jobs citing Pay per click 8 1 11
As % of all permanent IT jobs located in Merseyside 1.42% 0.20% 1.69%
As % of the Processes & Methodologies category 1.68% 0.25% 1.96%
Number of salaries quoted 8 1 10
Median salary £29,250 £26,000 £24,000
Median salary % change year-on-year
+12.50% +8.33%
90% offered a salary of more than £22,350 £26,000 £22,400
10% offered a salary of more than £32,500 £26,000 £24,200
UK excluding London median salary £30,000 £28,000 £27,500
% change year-on-year
+7.14% +1.81%
Pay per click
North West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Merseyside region.

Processes & Methodologies Category
Merseyside
Permanent IT job ads with a match in the
Processes & Methodologies category
477 408 562
As % of all permanent IT jobs located in Merseyside 84.42% 82.09% 86.59%
Number of salaries quoted 361 301 466
Median salary £40,000 £43,500 £40,000
Median salary % change year-on-year
-8.04% +8.75%
90% offered a salary of more than £29,900 £27,000 £29,000
10% offered a salary of more than £62,500 £57,500 £62,500
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Pay per click
Jobs Demand Trend in Merseyside

The demand trend of job ads across the Merseyside region citing Pay per click as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Merseyside

Pay per click
Salary Trend in Merseyside

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Merseyside region.

Pay per click Salary Trend in Merseyside

Pay per click
Job Locations in Merseyside

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the Merseyside region over the 3 months to 25 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wirral - 5 £32,500 -
Liverpool -12 3 £25,500 -1.92% 2
Pay per click
North West

Pay per click
Top 30 Related IT Skills in Merseyside

For the 6 months to 25 July 2016, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Merseyside region with a requirement for Pay per click.

1 9 (100.00%) Google
1 9 (100.00%) Marketing
1 9 (100.00%) AdWords
2 7 (77.78%) Analytics
2 7 (77.78%) Google Analytics
3 5 (55.56%) Digital Marketing
3 5 (55.56%) SEO
3 5 (55.56%) Games
4 4 (44.44%) Facebook
4 4 (44.44%) Twitter
4 4 (44.44%) Campaign Management
4 4 (44.44%) Analytical Skills
4 4 (44.44%) Affiliate Marketing
4 4 (44.44%) Social Media
4 4 (44.44%) Strategic Planning
4 4 (44.44%) Web Development
4 4 (44.44%) Blog
5 3 (33.33%) Advertising
6 2 (22.22%) Competitor Analysis
6 2 (22.22%) Spreadsheet
6 2 (22.22%) Brand Awareness
7 1 (11.11%) Magento
7 1 (11.11%) Visual Website Optimizer
7 1 (11.11%) Actionable Insight
7 1 (11.11%) Retail
7 1 (11.11%) CMS
7 1 (11.11%) MS Excel
7 1 (11.11%) Microsoft
7 1 (11.11%) Project Management
7 1 (11.11%) WordPress

Pay per click
Top Related IT Skills in Merseyside by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (11.11%) CMS
1 1 (11.11%) WordPress
Applications
1 2 (22.22%) Spreadsheet
2 1 (11.11%) MS Excel
Business Applications
1 1 (11.11%) Magento
Cloud Services
1 9 (100.00%) AdWords
2 7 (77.78%) Google Analytics
Development Applications
1 1 (11.11%) Visual Website Optimizer
General
1 9 (100.00%) Marketing
2 5 (55.56%) Games
3 3 (33.33%) Advertising
4 2 (22.22%) Brand Awareness
5 1 (11.11%) Retail
Job Titles
1 5 (55.56%) PPC Manager
2 2 (22.22%) PPC Executive
3 1 (11.11%) Digital Marketing Manager
3 1 (11.11%) Marketing Manager
3 1 (11.11%) Search Manager
Miscellaneous
1 4 (44.44%) Analytical Skills
1 4 (44.44%) Blog
1 4 (44.44%) Social Media
Processes & Methodologies
1 7 (77.78%) Analytics
2 5 (55.56%) Digital Marketing
2 5 (55.56%) SEO
3 4 (44.44%) Affiliate Marketing
3 4 (44.44%) Campaign Management
3 4 (44.44%) Strategic Planning
3 4 (44.44%) Web Development
4 2 (22.22%) Competitor Analysis
5 1 (11.11%) Actionable Insight
5 1 (11.11%) Project Management
Vendors
1 9 (100.00%) Google
2 4 (44.44%) Facebook
2 4 (44.44%) Twitter
3 1 (11.11%) Microsoft
Liverpool
ECOM
Salary: £28000 - £32000 per annum
Posted: 21 days ago
Liverpool
Recruitment Genius Ltd
Salary: £20000 - £35000 per annum
Posted: 18 days ago