The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Merseyside region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 59 71 74
Rank change year-on-year
+12 +3
Permanent jobs citing Pay per click 2 3 1
As % of all permanent IT jobs located in Merseyside 0.40% 0.47% 0.17%
As % of the Processes & Methodologies category 0.48% 0.54% 0.23%
Number of salaries quoted 2 2 1
Average salary £35,000 £25,250 £33,500
Average salary % change year-on-year
+38.61% -24.62%
UK excluding London average salary £30,000 £30,000 £30,000
Pay per click
North West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Merseyside region.

Processes & Methodologies Category
Merseyside
Permanent IT job ads with a match in the
Processes & Methodologies category
416 556 438
As % of all permanent IT jobs located in Merseyside 84.21% 87.42% 74.74%
Number of salaries quoted 351 491 384
Average salary £40,000 £40,000 £40,000
90% offered a salary of more than £27,500 £27,500 £27,500
10% offered a salary of more than £60,000 £60,000 £57,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Pay per click
Jobs Demand Trend in Merseyside

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Merseyside region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Merseyside

Pay per click
Salary Trend in Merseyside

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Merseyside region.

Pay per click Salary Trend in Merseyside

Pay per click
Salary Histogram in Merseyside

This chart provides a salary histogram for IT jobs citing Pay per click across the Merseyside region over the 3 months to 19 December 2014.

Pay per click Salary Histogram in Merseyside

Pay per click
Job Locations in Merseyside

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the Merseyside region over the 3 months to 19 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Liverpool +16 1 £50,000 +98.01%
Pay per click
North West

Pay per click
Top 30 Related IT Skills in Merseyside

For the 6 months to 19 December 2014, IT jobs across the Merseyside region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 6 (85.71%) Marketing
2 5 (71.43%) Google
2 5 (71.43%) Digital Marketing
3 4 (57.14%) SEO
4 3 (42.86%) Twitter
4 3 (42.86%) Google Analytics
4 3 (42.86%) Advertising
4 3 (42.86%) HTML
4 3 (42.86%) Analytics
4 3 (42.86%) Social Media
5 2 (28.57%) CSS
5 2 (28.57%) Facebook
5 2 (28.57%) Competitor Analysis
5 2 (28.57%) Time Management
6 1 (14.29%) Online Marketing
6 1 (14.29%) Marketing Strategy
6 1 (14.29%) Social Media Marketing
6 1 (14.29%) Display Advertising
6 1 (14.29%) Content Management
6 1 (14.29%) MS Office
6 1 (14.29%) MS Excel
6 1 (14.29%) Microsoft
6 1 (14.29%) E-Commerce
6 1 (14.29%) Business Intelligence
6 1 (14.29%) B2B
6 1 (14.29%) CMS
6 1 (14.29%) Blog
6 1 (14.29%) Mobile App
6 1 (14.29%) Degree
6 1 (14.29%) Multimedia

Pay per click
Top Related IT Skills in Merseyside by Category

For the 6 months to 19 December 2014, IT jobs across the Merseyside region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 1 (14.29%) CMS
Applications
1 1 (14.29%) MS Office
1 1 (14.29%) MS Excel
Business Applications
1 3 (42.86%) Google Analytics
General
1 6 (85.71%) Marketing
2 3 (42.86%) Advertising
3 1 (14.29%) Multimedia
3 1 (14.29%) Law
Job Titles
1 2 (28.57%) SEO Executive
1 2 (28.57%) PPC Specialist
1 2 (28.57%) Marketing Executive
1 2 (28.57%) PPC Manager
1 2 (28.57%) PPC Analyst
1 2 (28.57%) PPC Executive
2 1 (14.29%) Digital Marketing Manager
2 1 (14.29%) E-Commerce Manager
2 1 (14.29%) Marketing Manager
Libraries, Frameworks & Software Standards
1 3 (42.86%) HTML
2 2 (28.57%) CSS
Miscellaneous
1 3 (42.86%) Social Media
2 1 (14.29%) Mobile App
2 1 (14.29%) Blog
Processes & Methodologies
1 5 (71.43%) Digital Marketing
2 4 (57.14%) SEO
3 3 (42.86%) Analytics
4 2 (28.57%) Competitor Analysis
4 2 (28.57%) Time Management
5 1 (14.29%) Online Marketing
5 1 (14.29%) Marketing Strategy
5 1 (14.29%) Social Media Marketing
5 1 (14.29%) Content Management
5 1 (14.29%) E-Commerce
5 1 (14.29%) Business Intelligence
5 1 (14.29%) B2B
5 1 (14.29%) Display Advertising
Qualifications
1 1 (14.29%) Degree
Vendors
1 5 (71.43%) Google
2 3 (42.86%) Twitter
3 2 (28.57%) Facebook
4 1 (14.29%) Microsoft