The first table below looks at the demand for Pay per click skills in IT jobs advertised for the Merseyside region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 20 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Merseyside region.

Location
3 months to
20 May 2013
Same period 2012 Same period 2011
Pay per click (PPC)
Rank 47 77 62
Rank change year-on-year
+30 -15
Permanent jobs citing Pay per click 7 5 6
As % of all permanent IT jobs located in Merseyside 1.563% 0.746% 1.307%
As % of the Processes & Methodologies category 1.918% 0.998% 1.869%
Number of salaries quoted 7 3 6
Average salary £25,000 £37,500 £27,000
Average salary % change year-on-year
-33.33% +38.88%
UK excluding London average salary £30,000 £27,750 £29,000
% change year-on-year
+8.10% -4.31%
All Processes & Methodologies
Merseyside
Permanent IT job ads with a match in the
Processes & Methodologies category
365 501 321
As % of all permanent IT jobs located in Merseyside 81.47% 74.78% 69.93%
Number of salaries quoted 304 444 261
Average salary £37,500 £40,000 £37,500
Average salary % change year-on-year
-6.25% +6.66%
90% offered a salary of more than £26,000 £29,000 £30,000
10% offered a salary of more than £55,000 £50,000 £52,500
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
Pay per click
North West

Pay per click
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Merseyside region as a proportion of the total demand within the Processes & Methodologies category.

Merseyside Pay per click Jobs Demand Trend

Pay per click
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Merseyside region.

Merseyside Pay per click Salary Trend

Pay per click
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the Merseyside region over the 3 months to 20 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Liverpool +23 6 £25,000 -33.33%
Pay per click
North West

Pay per click
Top 27 Related IT Skills

For the 6 months to 20 May 2013, IT jobs across the Merseyside region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 11 (91.67%) SEO
1 11 (91.67%) Marketing
2 10 (83.33%) Digital Marketing
3 9 (75.00%) Google
3 9 (75.00%) MS Excel
3 9 (75.00%) Microsoft
4 8 (66.67%) Facebook
5 2 (16.67%) Analytics
5 2 (16.67%) Business Development
5 2 (16.67%) Email Marketing
5 2 (16.67%) Social Media
6 1 (8.333%) Online Marketing
6 1 (8.333%) Time Management
6 1 (8.333%) Marketing Strategy
6 1 (8.333%) Digital Media
6 1 (8.333%) New Media
6 1 (8.333%) Link Building
6 1 (8.333%) Web Development
6 1 (8.333%) Copywriting
6 1 (8.333%) Search Engine Marketing
6 1 (8.333%) Google Analytics
6 1 (8.333%) HTML
6 1 (8.333%) MS Project
6 1 (8.333%) MS Office
6 1 (8.333%) Web Design
6 1 (8.333%) Retail
6 1 (8.333%) MS PowerPoint

Pay per click
Top Related IT Skills by Category

For the 6 months to 20 May 2013, IT jobs across the Merseyside region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Development
1 1 (8.333%) HTML
Applications
1 9 (75.00%) MS Excel
2 1 (8.333%) MS PowerPoint
2 1 (8.333%) MS Project
2 1 (8.333%) MS Office
Business Applications
1 1 (8.333%) Google Analytics
General
1 11 (91.67%) Marketing
2 1 (8.333%) Retail
Job Titles
1 6 (50.00%) PPC Specialist
1 6 (50.00%) PPC Manager
1 6 (50.00%) PPC Analyst
1 6 (50.00%) PPC Executive
2 5 (41.67%) Account Manager
3 2 (16.67%) SEO Manager
4 1 (8.333%) Senior Analyst
4 1 (8.333%) Marketing Manager
4 1 (8.333%) SEO Executive
4 1 (8.333%) Analyst
Miscellaneous
1 2 (16.67%) Social Media
2 1 (8.333%) Digital Media
2 1 (8.333%) New Media
2 1 (8.333%) Copywriting
Processes & Methodologies
1 11 (91.67%) SEO
2 10 (83.33%) Digital Marketing
3 2 (16.67%) Business Development
3 2 (16.67%) Email Marketing
3 2 (16.67%) Analytics
4 1 (8.333%) Search Engine Marketing
4 1 (8.333%) Web Design
4 1 (8.333%) Web Development
4 1 (8.333%) Time Management
4 1 (8.333%) Online Marketing
4 1 (8.333%) Marketing Strategy
4 1 (8.333%) Link Building
Vendors
1 9 (75.00%) Microsoft
1 9 (75.00%) Google
2 8 (66.67%) Facebook