The first table below looks at the demand for Pay per click skills in IT jobs advertised for the Merseyside region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 1 August 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Merseyside region.

Location
3 months to
1 Aug 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 58 57 73
Rank change year-on-year
-1 +16
Permanent jobs citing Pay per click 10 9 2
As % of all permanent IT jobs located in Merseyside 1.57% 1.44% 0.30%
As % of the Processes & Methodologies category 1.91% 1.83% 0.44%
Number of salaries quoted 9 0 2
Average salary £24,000 - £27,500
UK excluding London average salary £26,750 £30,000 £27,500
% change year-on-year
-10.83% +9.09%
Processes & Methodologies Category
Merseyside
Permanent IT job ads with a match in the
Processes & Methodologies category
524 492 450
As % of all permanent IT jobs located in Merseyside 82.26% 78.59% 68.08%
Number of salaries quoted 433 431 418
Average salary £40,000 £37,500 £37,500
Average salary % change year-on-year
+6.66% -
90% offered a salary of more than £29,000 £30,000 £27,500
10% offered a salary of more than £57,500 £60,000 £50,000
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
Pay per click
North West

Pay per click
Jobs Demand Trend in Merseyside

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Merseyside region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Merseyside

Pay per click
Salary Trend in Merseyside

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Merseyside region.

Pay per click Salary Trend in Merseyside

Pay per click
Job Locations in Merseyside

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the Merseyside region over the 3 months to 1 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Liverpool +3 9 £24,000 -
Pay per click
North West

Pay per click
Top 28 Related IT Skills in Merseyside

For the 6 months to 1 August 2014, IT jobs across the Merseyside region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 17 (100.00%) Google
2 15 (88.24%) Marketing
3 12 (70.59%) Digital Marketing
3 12 (70.59%) Facebook
4 10 (58.82%) SEO
5 9 (52.94%) Advertising
5 9 (52.94%) Social Media
5 9 (52.94%) Twitter
5 9 (52.94%) Analytics
6 5 (29.41%) Google Analytics
7 4 (23.53%) Online Marketing
7 4 (23.53%) Data Modelling
8 3 (17.65%) Microsoft
8 3 (17.65%) MS Excel
8 3 (17.65%) Degree
8 3 (17.65%) Competitor Analysis
8 3 (17.65%) Time Management
9 2 (11.76%) Search Engine Marketing
9 2 (11.76%) E-Commerce
9 2 (11.76%) Telecoms
10 1 (5.88%) B2B
10 1 (5.88%) B2C
10 1 (5.88%) HTML
10 1 (5.88%) JavaScript
10 1 (5.88%) CSS
10 1 (5.88%) Yahoo!
10 1 (5.88%) Digital Media
10 1 (5.88%) Web Marketing

Pay per click
Top Related IT Skills in Merseyside by Category

For the 6 months to 1 August 2014, IT jobs across the Merseyside region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Applications
1 3 (17.65%) MS Excel
Business Applications
1 5 (29.41%) Google Analytics
General
1 15 (88.24%) Marketing
2 9 (52.94%) Advertising
3 2 (11.76%) Telecoms
Job Titles
1 10 (58.82%) Marketing Executive
2 8 (47.06%) PPC Executive
2 8 (47.06%) PPC Manager
2 8 (47.06%) PPC Analyst
2 8 (47.06%) SEO Executive
2 8 (47.06%) PPC Specialist
3 1 (5.88%) SEO Manager
Libraries, Frameworks & Software Standards
1 1 (5.88%) HTML
1 1 (5.88%) CSS
Miscellaneous
1 9 (52.94%) Social Media
2 1 (5.88%) Digital Media
Processes & Methodologies
1 12 (70.59%) Digital Marketing
2 10 (58.82%) SEO
3 9 (52.94%) Analytics
4 4 (23.53%) Online Marketing
4 4 (23.53%) Data Modelling
5 3 (17.65%) Competitor Analysis
5 3 (17.65%) Time Management
6 2 (11.76%) Search Engine Marketing
6 2 (11.76%) E-Commerce
7 1 (5.88%) B2B
7 1 (5.88%) B2C
7 1 (5.88%) Web Marketing
Programming Languages
1 1 (5.88%) JavaScript
Qualifications
1 3 (17.65%) Degree
Vendors
1 17 (100.00%) Google
2 12 (70.59%) Facebook
3 9 (52.94%) Twitter
4 3 (17.65%) Microsoft
5 1 (5.88%) Yahoo!