The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Merseyside region. Included is a guide to the salaries offered in IT jobs that have cited Pay per click over the 3 months to 3 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
3 Dec 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank - 63 61
Permanent jobs citing Pay per click 0 2 2
As % of all permanent IT jobs located in Merseyside - 0.41% 0.38%
As % of the Processes & Methodologies category - 0.45% 0.44%
Number of salaries quoted 0 1 2
Median salary - £25,500 £35,000
Median salary % change year-on-year
- -27.14%
UK excluding London median salary £33,500 £27,500 £30,000
% change year-on-year
+21.81% -8.33%
Pay per click
North West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Merseyside region.

Processes & Methodologies Category
Merseyside
Permanent IT job ads with a match in the
Processes & Methodologies category
591 445 450
As % of all permanent IT jobs located in Merseyside 86.28% 90.63% 85.88%
Number of salaries quoted 382 313 381
Median salary £40,000 £40,000 £40,000
90% offered a salary of more than £27,500 £28,000 £28,000
10% offered a salary of more than £55,000 £60,000 £55,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Pay per click
Jobs Demand Trend in Merseyside

The demand trend of job ads across the Merseyside region citing Pay per click as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Merseyside

Pay per click
Salary Trend in Merseyside

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Merseyside region.

Pay per click Salary Trend in Merseyside

Pay per click
Top 21 Related IT Skills in Merseyside

For the 6 months to 3 December 2016, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Merseyside region with a requirement for Pay per click.

1 7 (100.00%) Google
1 7 (100.00%) Marketing
1 7 (100.00%) AdWords
2 6 (85.71%) Affiliate Marketing
2 6 (85.71%) Strategic Planning
2 6 (85.71%) SEO
2 6 (85.71%) Games
2 6 (85.71%) Web Development
2 6 (85.71%) Blog
2 6 (85.71%) Google Analytics
2 6 (85.71%) Social Media
2 6 (85.71%) Facebook
2 6 (85.71%) Twitter
2 6 (85.71%) Analytics
2 6 (85.71%) Campaign Management
3 1 (14.29%) Analytical Skills
3 1 (14.29%) Brand Awareness
3 1 (14.29%) Digital Marketing
3 1 (14.29%) Spreadsheet
3 1 (14.29%) Competitor Analysis
3 1 (14.29%) Advertising

Pay per click
Top Related IT Skills in Merseyside by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (14.29%) Spreadsheet
Cloud Services
1 7 (100.00%) AdWords
2 6 (85.71%) Google Analytics
General
1 7 (100.00%) Marketing
2 6 (85.71%) Games
3 1 (14.29%) Advertising
3 1 (14.29%) Brand Awareness
Job Titles
1 6 (85.71%) PPC Manager
2 1 (14.29%) Paid Search Manager
2 1 (14.29%) Search Manager
Miscellaneous
1 6 (85.71%) Blog
1 6 (85.71%) Social Media
2 1 (14.29%) Analytical Skills
Processes & Methodologies
1 6 (85.71%) Affiliate Marketing
1 6 (85.71%) Analytics
1 6 (85.71%) Campaign Management
1 6 (85.71%) SEO
1 6 (85.71%) Strategic Planning
1 6 (85.71%) Web Development
2 1 (14.29%) Competitor Analysis
2 1 (14.29%) Digital Marketing
Vendors
1 7 (100.00%) Google
2 6 (85.71%) Facebook
2 6 (85.71%) Twitter
Liverpool, Merseyside
Signature Living Ltd
Salary: Competitive
Posted: Yesterday