The first table below looks at the demand for WebTrends skills in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited WebTrends over the 3 months to 28 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the London region.

Location
3 months to
28 Jul 2014
Same period 2013 Same period 2012
WebTrends
Rank 578 528 573
Rank change year-on-year
-50 +45
Permanent jobs citing WebTrends 71 63 57
As % of all permanent IT jobs located in London 0.15% 0.14% 0.11%
As % of the Business Applications category 1.98% 1.88% 1.35%
Number of salaries quoted 40 43 55
Average salary £47,500 £40,000 £42,500
Average salary % change year-on-year
+18.75% -5.88%
90% offered a salary of more than £28,000 £32,500 £28,500
10% offered a salary of more than £59,700 £50,000 £60,000
UK excluding London average salary £35,000 £30,250 £31,000
% change year-on-year
+15.70% -2.41%
Business Applications Category
London
Permanent IT job ads with a match in the
Business Applications category
3587 3344 4229
As % of all permanent IT jobs located in London 7.45% 7.54% 8.19%
Number of salaries quoted 2897 2690 3635
Average salary £57,500 £56,000 £60,000
Average salary % change year-on-year
+2.67% -6.66%
90% offered a salary of more than £40,000 £40,000 £40,000
10% offered a salary of more than £77,500 £80,000 £82,500
UK excluding London average salary £50,000 £47,500 £47,500
% change year-on-year
+5.26% -
WebTrends
England

WebTrends
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing WebTrends across the London region as a proportion of the total demand within the Business Applications category.

WebTrends Jobs Demand Trend in London

WebTrends
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing WebTrends across the London region.

WebTrends Salary Trend in London

WebTrends
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing WebTrends across the London region over the 3 months to 28 July 2014.

WebTrends Salary Histogram in London

WebTrends
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing WebTrends within the London region over the 3 months to 28 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +7 28 £33,750 -15.62% 3
WebTrends
England

WebTrends
Top 30 Related IT Skills in London

For the 6 months to 28 July 2014, IT jobs across the London region citing WebTrends also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends.

1 131 (92.91%) Analytics
2 97 (68.79%) Web Analytics
2 97 (68.79%) Google
3 95 (67.38%) Google Analytics
4 80 (56.74%) Marketing
5 51 (36.17%) Omniture
6 48 (34.04%) Degree
7 47 (33.33%) Coremetrics
7 47 (33.33%) Adobe
8 40 (28.37%) SEO
9 39 (27.66%) Finance
10 38 (26.95%) Publishing
11 36 (25.53%) SQL
12 34 (24.11%) Pay per click
13 33 (23.40%) E-Commerce
14 31 (21.99%) HTML
15 29 (20.57%) MS PowerPoint
15 29 (20.57%) SiteCatalyst
16 26 (18.44%) Social Media
16 26 (18.44%) Economics
17 25 (17.73%) CMS
18 24 (17.02%) Advertising
18 24 (17.02%) Online Marketing
19 23 (16.31%) MySQL
19 23 (16.31%) MS Excel
20 22 (15.60%) Tomcat
20 22 (15.60%) IIS
20 22 (15.60%) Project Management
21 21 (14.89%) CSS
22 20 (14.18%) JavaScript

WebTrends
Top Related IT Skills in London by Category

For the 6 months to 28 July 2014, IT jobs across the London region citing WebTrends also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends. Up to 20 skills are shown per category.

Application Platforms
1 25 (17.73%) CMS
2 22 (15.60%) Tomcat
2 22 (15.60%) IIS
3 19 (13.48%) Apache
4 8 (5.67%) Adobe CQ
5 5 (3.55%) SAS
6 4 (2.84%) SharePoint
7 3 (2.13%) IBM Notes
7 3 (2.13%) WebLogic
8 2 (1.42%) Drupal
8 2 (1.42%) WorkSite
9 1 (0.71%) WordPress
9 1 (0.71%) Sitecore CMS
9 1 (0.71%) Facebook Platform
Applications
1 29 (20.57%) MS PowerPoint
2 23 (16.31%) MS Excel
3 15 (10.64%) MS Office
4 11 (7.80%) Photoshop
5 7 (4.96%) Adobe Illustrator
6 1 (0.71%) SPSS
6 1 (0.71%) Fireworks
Business Applications
1 95 (67.38%) Google Analytics
2 29 (20.57%) SiteCatalyst
3 3 (2.13%) Cognos Controller
Cloud Services
1 12 (8.51%) Amazon AWS
2 4 (2.84%) SaaS
2 4 (2.84%) Microsoft Azure
Communications & Networking
1 11 (7.80%) Firewall
2 3 (2.13%) Internet
3 2 (1.42%) Extranet
3 2 (1.42%) Intranet
Database & Business Intelligence
1 23 (16.31%) MySQL
2 7 (4.96%) Crystal Reports
3 3 (2.13%) QlikView
4 2 (1.42%) Big Data
4 2 (1.42%) Data Warehouse
4 2 (1.42%) IDOL
5 1 (0.71%) Data Mart
5 1 (0.71%) Data Mining
5 1 (0.71%) SQL Server Integration Services
5 1 (0.71%) SAS Enterprise Miner
Development Applications
1 3 (2.13%) Subversion
1 3 (2.13%) Ant
2 1 (0.71%) JIRA
General
1 80 (56.74%) Marketing
2 39 (27.66%) Finance
3 38 (26.95%) Publishing
4 24 (17.02%) Advertising
5 10 (7.09%) Retail
6 9 (6.38%) Billing
7 6 (4.26%) Banking
8 4 (2.84%) Retail Banking
8 4 (2.84%) Games
9 3 (2.13%) Telecoms
10 2 (1.42%) Danish Language
11 1 (0.71%) Law
11 1 (0.71%) Legal
11 1 (0.71%) Electronics
11 1 (0.71%) German Language
Job Titles
1 67 (47.52%) Analyst
2 51 (36.17%) Web Analyst
3 11 (7.80%) Web Analytics Analyst
3 11 (7.80%) MI Analyst
4 9 (6.38%) Head of Operations
4 9 (6.38%) PPC Specialist
4 9 (6.38%) Data Scientist
4 9 (6.38%) PPC Executive
4 9 (6.38%) PPC Manager
4 9 (6.38%) PPC Analyst
5 7 (4.96%) User Experience Manager
6 6 (4.26%) Online Marketing Manager
6 6 (4.26%) Marketing Manager
7 5 (3.55%) Data Analyst
7 5 (3.55%) Senior Analyst
7 5 (3.55%) Developer
7 5 (3.55%) Senior Web Analyst
8 4 (2.84%) Web Manager
8 4 (2.84%) Account Manager
9 3 (2.13%) Support Engineer
Libraries, Frameworks & Software Standards
1 31 (21.99%) HTML
2 21 (14.89%) CSS
3 15 (10.64%) Ajax
4 12 (8.51%) XHTML
4 12 (8.51%) Web Services
4 12 (8.51%) XML
5 11 (7.80%) XSLT
5 11 (7.80%) JSF
6 6 (4.26%) HTML5
7 3 (2.13%) Middleware
7 3 (2.13%) J2EE
7 3 (2.13%) jQuery
7 3 (2.13%) CSS3
8 1 (0.71%) LAMP
8 1 (0.71%) DOM
8 1 (0.71%) .NET
8 1 (0.71%) COM
8 1 (0.71%) Symfony
8 1 (0.71%) Semantic HTML
Miscellaneous
1 26 (18.44%) Social Media
1 26 (18.44%) Economics
2 20 (14.18%) Visualisation
3 17 (12.06%) Statistics
4 16 (11.35%) Computer Science
5 13 (9.22%) Copywriting
5 13 (9.22%) Mathematics
6 10 (7.09%) Blog
6 10 (7.09%) Learning Management System
7 9 (6.38%) Physics
8 7 (4.96%) W3C
8 7 (4.96%) Graphic Design
9 6 (4.26%) Mobile App
10 3 (2.13%) Clustering
10 3 (2.13%) iDTV
10 3 (2.13%) Online Games
10 3 (2.13%) Open Source
11 2 (1.42%) New Media
11 2 (1.42%) Blackberry
11 2 (1.42%) Management Information System
Operating Systems
1 19 (13.48%) Linux
2 11 (7.80%) Windows
3 3 (2.13%) Windows Server 2008
Processes & Methodologies
1 131 (92.91%) Analytics
2 97 (68.79%) Web Analytics
3 40 (28.37%) SEO
4 34 (24.11%) Pay per click
5 33 (23.40%) E-Commerce
6 24 (17.02%) Online Marketing
7 22 (15.60%) Project Management
8 18 (12.77%) Data Analysis
9 15 (10.64%) Business Intelligence
9 15 (10.64%) Content Management
9 15 (10.64%) Digital Marketing
10 14 (9.93%) CRM
11 13 (9.22%) Statistical Modelling
12 12 (8.51%) Web Development
13 11 (7.80%) Data Modelling
13 11 (7.80%) Marketing Analytics
14 10 (7.09%) Time Management
14 10 (7.09%) Migration
15 9 (6.38%) Benchmarking
15 9 (6.38%) Data Migration
Programming Languages
1 36 (25.53%) SQL
2 20 (14.18%) JavaScript
3 16 (11.35%) PHP
4 11 (7.80%) Java
5 3 (2.13%) WebLogic Scripting Tool
6 1 (0.71%) C
6 1 (0.71%) PHP5
Qualifications
1 48 (34.04%) Degree
2 4 (2.84%) PMI Certification
3 3 (2.13%) PMP
Quality Assurance & Compliance
1 5 (3.55%) QA
2 2 (1.42%) SLA
3 1 (0.71%) Data Quality
System Software
1 3 (2.13%) VMware ESX
1 3 (2.13%) Active Directory
1 3 (2.13%) VMware Infrastructure
Systems Management
1 2 (1.42%) BMC PATROL
Vendors
1 97 (68.79%) Google
2 51 (36.17%) Omniture
3 47 (33.33%) Coremetrics
3 47 (33.33%) Adobe
4 16 (11.35%) Twitter
5 15 (10.64%) Tableau
6 14 (9.93%) Facebook
6 14 (9.93%) Microsoft
7 13 (9.22%) DoubleClick
8 9 (6.38%) Sitecore
9 8 (5.67%) Business Objects
10 4 (2.84%) ClickTale
10 4 (2.84%) Tealeaf
10 4 (2.84%) Hitwise
11 3 (2.13%) VMware
11 3 (2.13%) Lotus
11 3 (2.13%) Cognos
11 3 (2.13%) JBoss
11 3 (2.13%) Yahoo!
12 2 (1.42%) comScore
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