The first table below looks at the demand for B2C skills in IT jobs advertised for the Merseyside region. Included is a guide to the average salaries offered in IT jobs that have cited B2C over the 3 months to 11 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Merseyside region.

Location
3 months to
11 Jul 2014
Same period 2013 Same period 2012
B2C (Business-to-Consumer)
Rank - 65 74
Permanent jobs citing B2C 0 1 3
As % of all permanent IT jobs located in Merseyside - 0.18% 0.45%
As % of the Processes & Methodologies category - 0.22% 0.64%
Number of salaries quoted 0 1 3
Average salary - £45,000 £42,000
Average salary % change year-on-year
- +7.14%
UK excluding London average salary £42,500 £38,500 £42,500
% change year-on-year
+10.38% -9.41%
Processes & Methodologies Category
Merseyside
Permanent IT job ads with a match in the
Processes & Methodologies category
519 453 467
As % of all permanent IT jobs located in Merseyside 81.73% 80.60% 70.12%
Number of salaries quoted 434 393 435
Average salary £40,000 £37,500 £37,500
Average salary % change year-on-year
+6.66% -
90% offered a salary of more than £28,500 £27,500 £28,500
10% offered a salary of more than £57,500 £54,000 £50,000
UK excluding London average salary £42,500 £40,000 £40,000
% change year-on-year
+6.25% -
B2C
North West

B2C
Jobs Demand Trend in Merseyside

This chart provides a 3-month moving total of permanent IT jobs citing B2C across the Merseyside region as a proportion of the total demand within the Processes & Methodologies category.

B2C Jobs Demand Trend in Merseyside

B2C
Salary Trend in Merseyside

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing B2C across the Merseyside region.

B2C Salary Trend in Merseyside

B2C
Top 16 Related IT Skills in Merseyside

For the 6 months to 11 July 2014, IT jobs across the Merseyside region citing B2C also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited B2C.

1 1 (100.00%) HTML
1 1 (100.00%) JavaScript
1 1 (100.00%) CSS
1 1 (100.00%) B2B
1 1 (100.00%) SEO
1 1 (100.00%) Yahoo!
1 1 (100.00%) Google
1 1 (100.00%) Pay per click
1 1 (100.00%) Marketing
1 1 (100.00%) Digital Marketing
1 1 (100.00%) Online Marketing
1 1 (100.00%) Social Media
1 1 (100.00%) Digital Media
1 1 (100.00%) Facebook
1 1 (100.00%) Twitter
1 1 (100.00%) Analytics

B2C
Top Related IT Skills in Merseyside by Category

For the 6 months to 11 July 2014, IT jobs across the Merseyside region citing B2C also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited B2C. Up to 20 skills are shown per category.

General
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) SEO Manager
Libraries, Frameworks & Software Standards
1 1 (100.00%) HTML
1 1 (100.00%) CSS
Miscellaneous
1 1 (100.00%) Social Media
1 1 (100.00%) Digital Media
Processes & Methodologies
1 1 (100.00%) B2B
1 1 (100.00%) SEO
1 1 (100.00%) Pay per click
1 1 (100.00%) Digital Marketing
1 1 (100.00%) Online Marketing
1 1 (100.00%) Analytics
Programming Languages
1 1 (100.00%) JavaScript
Vendors
1 1 (100.00%) Yahoo!
1 1 (100.00%) Google
1 1 (100.00%) Facebook
1 1 (100.00%) Twitter