The table below looks at the prevalence of the term New Media in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited New Media over the 3 months to 21 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Oct 2014
Same period 2013 Same period 2012
New Media
Rank 246 232 225
Rank change year-on-year
-14 -7
Permanent jobs citing New Media 8 15 19
As % of all permanent IT jobs located in the North West 0.11% 0.22% 0.26%
As % of the Miscellaneous category 0.33% 0.70% 0.81%
Number of salaries quoted 8 14 16
Average salary £27,000 £44,500 £27,500
Average salary % change year-on-year
-39.32% +61.81%
90% offered a salary of more than £21,000 £32,200 £24,000
10% offered a salary of more than £35,000 £47,500 £40,000
UK excluding London average salary £28,500 £37,500 £32,500
% change year-on-year
-24.00% +15.38%
New Media
England

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the North West region.

Miscellaneous Category
North West
Permanent IT job ads with a match in the
Miscellaneous category
2403 2154 2333
As % of all permanent IT jobs located in the North West 32.07% 31.89% 32.12%
Number of salaries quoted 1961 1758 1990
Average salary £38,750 £35,000 £35,000
Average salary % change year-on-year
+10.71% -
90% offered a salary of more than £25,000 £24,000 £25,000
10% offered a salary of more than £55,000 £50,000 £55,000
UK excluding London average salary £40,000 £40,000 £38,500
% change year-on-year
- +3.89%

New Media
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing New Media across the North West region as a proportion of the total demand within the Miscellaneous category.

New Media Jobs Demand Trend in the North West

New Media
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing New Media across the North West region.

New Media Salary Trend in the North West

New Media
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing New Media across the North West region over the 3 months to 21 October 2014.

New Media Salary Histogram in the North West

New Media
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing New Media within the North West region over the 3 months to 21 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -14 6 £26,500 -12.39%
Merseyside +16 1 £35,000 -
Cheshire -22 1 £35,000 -26.31%
New Media
England

New Media
Top 30 Related IT Skills in the North West

For the 6 months to 21 October 2014, IT jobs across the North West region citing New Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited New Media.

1 12 (52.17%) Pay per click
2 10 (43.48%) SEO
3 7 (30.43%) Social Media
4 5 (21.74%) Web Design
4 5 (21.74%) Marketing
4 5 (21.74%) .NET
4 5 (21.74%) SQL Server
4 5 (21.74%) C#
5 4 (17.39%) ASP.NET
5 4 (17.39%) E-Commerce
5 4 (17.39%) Project Management
5 4 (17.39%) .NET Framework
5 4 (17.39%) Degree
6 3 (13.04%) Agile Software Development
6 3 (13.04%) Retail
6 3 (13.04%) Games
6 3 (13.04%) Scrum
6 3 (13.04%) Adobe Illustrator
6 3 (13.04%) Email Marketing
6 3 (13.04%) Creative Marketing
6 3 (13.04%) Copywriting
6 3 (13.04%) HTML5
6 3 (13.04%) Adobe
6 3 (13.04%) Advertising
6 3 (13.04%) Dreamweaver
6 3 (13.04%) XHTML
6 3 (13.04%) HNC
6 3 (13.04%) HND
6 3 (13.04%) PRINCE2
6 3 (13.04%) HTML

New Media
Top Related IT Skills in the North West by Category

For the 6 months to 21 October 2014, IT jobs across the North West region citing New Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited New Media. Up to 20 skills are shown per category.

Application Platforms
1 1 (4.35%) WordPress
Applications
1 3 (13.04%) Adobe Illustrator
1 3 (13.04%) Photoshop
2 1 (4.35%) MS Excel
2 1 (4.35%) MS Office
Cloud Services
1 1 (4.35%) MailChimp
Database & Business Intelligence
1 5 (21.74%) SQL Server
Development Applications
1 3 (13.04%) Dreamweaver
General
1 5 (21.74%) Marketing
2 3 (13.04%) Retail
2 3 (13.04%) Games
2 3 (13.04%) Advertising
3 2 (8.70%) Finance
4 1 (4.35%) Banking
Job Titles
1 8 (34.78%) SEO Executive
2 4 (17.39%) Developer
3 3 (13.04%) Marketing Assistant
3 3 (13.04%) Project Manager
3 3 (13.04%) Consultant
4 2 (8.70%) PPC Executive
4 2 (8.70%) Senior Developer
4 2 (8.70%) Web Developer
4 2 (8.70%) PPC Manager
4 2 (8.70%) PPC Analyst
4 2 (8.70%) PPC Specialist
4 2 (8.70%) Senior Web Developer
4 2 (8.70%) SEO Consultant
5 1 (4.35%) Junior Developer
5 1 (4.35%) .NET Developer
5 1 (4.35%) C# Developer
5 1 (4.35%) Digital Marketing Consultant
5 1 (4.35%) Marketing Consultant
5 1 (4.35%) Senior Marketing Consultant
5 1 (4.35%) Coordinator
Libraries, Frameworks & Software Standards
1 5 (21.74%) .NET
2 4 (17.39%) ASP.NET
2 4 (17.39%) .NET Framework
3 3 (13.04%) HTML5
3 3 (13.04%) XHTML
3 3 (13.04%) HTML
4 1 (4.35%) WinForms
4 1 (4.35%) Web Services
Miscellaneous
1 7 (30.43%) Social Media
2 3 (13.04%) Copywriting
2 3 (13.04%) Analytical Skills
3 2 (8.70%) W3C
4 1 (4.35%) Online Banking
4 1 (4.35%) Digital Media
4 1 (4.35%) Blog
4 1 (4.35%) Mobile App
Operating Systems
1 2 (8.70%) Windows
2 1 (4.35%) Windows 7
2 1 (4.35%) Windows 8
Processes & Methodologies
1 12 (52.17%) Pay per click
2 10 (43.48%) SEO
3 5 (21.74%) Web Design
4 4 (17.39%) E-Commerce
4 4 (17.39%) Project Management
5 3 (13.04%) Agile Software Development
5 3 (13.04%) Scrum
5 3 (13.04%) Email Marketing
5 3 (13.04%) Creative Marketing
5 3 (13.04%) PRINCE2
5 3 (13.04%) MVC
6 2 (8.70%) Mentoring
7 1 (4.35%) Business Analysis
7 1 (4.35%) Digital Marketing
7 1 (4.35%) Marketing Strategy
7 1 (4.35%) Marketing Intelligence
7 1 (4.35%) Stakeholder Management
Programming Languages
1 5 (21.74%) C#
2 2 (8.70%) SQL
Qualifications
1 4 (17.39%) Degree
2 3 (13.04%) HNC
2 3 (13.04%) HND
Vendors
1 3 (13.04%) Adobe
2 1 (4.35%) Twitter
2 1 (4.35%) Microsoft