The table below looks at the prevalence of the term New Media in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited New Media over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
New Media
Rank 249 224 233
Rank change year-on-year
-25 +9
Permanent jobs citing New Media 12 20 21
As % of all permanent IT jobs located in the North West 0.16% 0.29% 0.29%
As % of the Miscellaneous category 0.50% 0.93% 0.91%
Number of salaries quoted 12 19 18
Average salary £26,500 £37,500 £27,500
Average salary % change year-on-year
-29.33% +36.36%
90% offered a salary of more than £18,000 £30,300 £24,000
10% offered a salary of more than £35,000 £47,500 £37,500
UK excluding London average salary £29,330 £37,500 £32,500
% change year-on-year
-21.78% +15.38%
New Media
England

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the North West region.

Miscellaneous Category
North West
Permanent IT job ads with a match in the
Miscellaneous category
2411 2161 2311
As % of all permanent IT jobs located in the North West 32.54% 31.52% 31.67%
Number of salaries quoted 1884 1787 1957
Average salary £39,000 £36,000 £35,000
Average salary % change year-on-year
+8.33% +2.85%
90% offered a salary of more than £25,000 £24,700 £24,500
10% offered a salary of more than £55,000 £55,000 £55,300
UK excluding London average salary £40,000 £40,000 £37,500
% change year-on-year
- +6.66%

New Media
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing New Media across the North West region as a proportion of the total demand within the Miscellaneous category.

New Media Jobs Demand Trend in the North West

New Media
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing New Media across the North West region.

New Media Salary Trend in the North West

New Media
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing New Media across the North West region over the 3 months to 19 September 2014.

New Media Salary Histogram in the North West

New Media
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing New Media within the North West region over the 3 months to 19 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +7 9 £26,500 -12.39% 2
Merseyside +2 1 £35,000 +6.06%
Lancashire 0 1 £15,500 -52.30%
Cheshire -18 1 £35,000 -26.31%
New Media
England

New Media
Top 30 Related IT Skills in the North West

For the 6 months to 19 September 2014, IT jobs across the North West region citing New Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited New Media.

1 11 (45.83%) Pay per click
2 9 (37.50%) SEO
3 8 (33.33%) Social Media
4 6 (25.00%) Marketing
5 5 (20.83%) Degree
5 5 (20.83%) Web Design
5 5 (20.83%) C#
5 5 (20.83%) .NET
5 5 (20.83%) SQL Server
5 5 (20.83%) Project Management
6 4 (16.67%) E-Commerce
6 4 (16.67%) HTML
6 4 (16.67%) ASP.NET
6 4 (16.67%) Scrum
6 4 (16.67%) .NET Framework
6 4 (16.67%) Agile Software Development
6 4 (16.67%) Retail
6 4 (16.67%) HTML5
7 3 (12.50%) Analytical Skills
7 3 (12.50%) Creative Marketing
7 3 (12.50%) Copywriting
7 3 (12.50%) Email Marketing
7 3 (12.50%) MVC
7 3 (12.50%) Games
7 3 (12.50%) Adobe Illustrator
7 3 (12.50%) Finance
7 3 (12.50%) Advertising
7 3 (12.50%) HNC
7 3 (12.50%) HND
7 3 (12.50%) PRINCE2

New Media
Top Related IT Skills in the North West by Category

For the 6 months to 19 September 2014, IT jobs across the North West region citing New Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited New Media. Up to 20 skills are shown per category.

Application Platforms
1 1 (4.17%) WordPress
Applications
1 3 (12.50%) Photoshop
1 3 (12.50%) Adobe Illustrator
2 1 (4.17%) MS Office
2 1 (4.17%) MS Excel
Cloud Services
1 1 (4.17%) MailChimp
Communications & Networking
1 1 (4.17%) Internet
Database & Business Intelligence
1 5 (20.83%) SQL Server
Development Applications
1 3 (12.50%) Dreamweaver
General
1 6 (25.00%) Marketing
2 4 (16.67%) Retail
3 3 (12.50%) Finance
3 3 (12.50%) Advertising
3 3 (12.50%) Games
4 2 (8.33%) Banking
Job Titles
1 7 (29.17%) SEO Executive
2 4 (16.67%) Developer
3 3 (12.50%) Project Manager
3 3 (12.50%) Consultant
3 3 (12.50%) Marketing Assistant
4 2 (8.33%) SEO Consultant
4 2 (8.33%) PPC Manager
4 2 (8.33%) PPC Analyst
4 2 (8.33%) PPC Executive
4 2 (8.33%) Senior Developer
4 2 (8.33%) PPC Specialist
4 2 (8.33%) Web Developer
4 2 (8.33%) Senior Web Developer
5 1 (4.17%) Junior Developer
5 1 (4.17%) Senior Consultant
5 1 (4.17%) Digital Marketing Consultant
5 1 (4.17%) Marketing Consultant
5 1 (4.17%) Senior Marketing Consultant
5 1 (4.17%) .NET Developer
5 1 (4.17%) C# Developer
Libraries, Frameworks & Software Standards
1 5 (20.83%) .NET
2 4 (16.67%) ASP.NET
2 4 (16.67%) .NET Framework
2 4 (16.67%) HTML5
2 4 (16.67%) HTML
3 3 (12.50%) XHTML
4 1 (4.17%) WinForms
4 1 (4.17%) CSS3
4 1 (4.17%) CSS
4 1 (4.17%) Web Services
Miscellaneous
1 8 (33.33%) Social Media
2 3 (12.50%) Copywriting
2 3 (12.50%) Analytical Skills
3 2 (8.33%) Mobile App
3 2 (8.33%) W3C
3 2 (8.33%) Online Banking
4 1 (4.17%) Computer Science
4 1 (4.17%) Streaming Media
4 1 (4.17%) Blog
4 1 (4.17%) Digital Media
4 1 (4.17%) User Experience
Operating Systems
1 2 (8.33%) Windows
2 1 (4.17%) Android
2 1 (4.17%) Windows 7
2 1 (4.17%) Apple iOS
2 1 (4.17%) Windows 8
Processes & Methodologies
1 11 (45.83%) Pay per click
2 9 (37.50%) SEO
3 5 (20.83%) Project Management
3 5 (20.83%) Web Design
4 4 (16.67%) Agile Software Development
4 4 (16.67%) E-Commerce
4 4 (16.67%) Scrum
5 3 (12.50%) MVC
5 3 (12.50%) PRINCE2
5 3 (12.50%) Creative Marketing
5 3 (12.50%) Email Marketing
6 2 (8.33%) Digital Marketing
6 2 (8.33%) Marketing Strategy
6 2 (8.33%) Mentoring
7 1 (4.17%) Line Management
7 1 (4.17%) Customer Engagement
7 1 (4.17%) TDD
7 1 (4.17%) Pair Programming
7 1 (4.17%) Software Engineering
7 1 (4.17%) Business Analysis
Programming Languages
1 5 (20.83%) C#
2 2 (8.33%) SQL
2 2 (8.33%) C
3 1 (4.17%) Objective-C
3 1 (4.17%) Ruby
3 1 (4.17%) C++
3 1 (4.17%) Java
3 1 (4.17%) JavaScript
Qualifications
1 5 (20.83%) Degree
2 3 (12.50%) HNC
2 3 (12.50%) HND
Vendors
1 3 (12.50%) Adobe
2 1 (4.17%) Twitter
2 1 (4.17%) Microsoft
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